Shoe Carnival
SCVL
#7678
Rank
$0.47 B
Marketcap
$17.43
Share price
0.00%
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-19.34%
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
FORM 10-K

(Mark One)
[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
OF 1934

For the fiscal year ended: January 30, 1999

OR

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934

For the transition period from ___________ to __________

Commission file number: 0-21360

SHOE CARNIVAL, INC.
(Exact name of registrant as specified in its charter)

Indiana 35-1736614
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification No.)

8233 Baumgart Road
Evansville, Indiana 47711
(Address of principal executive offices) (Zip Code)

(812) 867-6471
(Registrant's telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

NONE

Securities registered pursuant to Section 12(g) of the Act:

COMMON STOCK, $. 01 PAR VALUE

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes X No ___

Indicate by check mark if disclosure of delinquent filers pursuant of Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of the Registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K [ X ]

Aggregate market value of the voting stock held by non-affiliates of the
Registrant based on the last sale price for such stock at March 31, 1999 was
approximately $101,308,488 (assuming solely for the purposes of this calculation
that all Directors and executive officers of the Registrant are "affiliates").

Number of Shares of Common Stock, $.01 par value, outstanding at April 16, 1999
was 13,236,642.

DOCUMENTS INCORPORATED BY REFERENCE

Certain information contained in the Definitive Proxy Statement for the Annual
Meeting of Shareholders of Registrant to be held on June 15, 1999 is
incorporated by reference into Part III hereof.
Shoe Carnival, Inc.
Evansville, Indiana

Annual Report to Securities and Exchange Commission
January 30, 1999

PART I

ITEM 1. BUSINESS

General

Shoe Carnival, Inc. (the "Company") is a high volume, value-oriented retailer of
family footwear operating predominately in the Midwest, South and Southeastern
regions of the United States. The Company adheres to a highly promotional
marketing concept that enables it to be competitive in the retail markets it
enters. The Company's stores are characterized by a high energy atmosphere
designed to encourage customer participation and provide a fun and exciting
shopping experience.

Business Strategy

The Company's goal is to establish itself as one of the nation's leading family
footwear retailers and the dominant footwear retailer in each market it serves.
To accomplish its goal, the Company provides a selection and variety of footwear
normally associated with a "category killer" superstore in an exciting retail
environment. In the 52 week period ended January 30, 1999 ("fiscal 1998"), the
average size, annual sales and sales per square foot for Shoe Carnival's stores
open the full year were approximately 11,500 square feet, $2.8 million and $250,
respectively, each substantially above the industry averages.

Management believes that shoppers prefer the value, convenience and selection of
the superstore retail format and that, as a result, superstores will continue to
grow and increase their market share at the expense of department stores, mass
merchandisers and traditional specialty retailers. This trend is evidenced by
the acceptance of superstores in other specialty niches, including, among
others, toys, office products, consumer electronics and do-it-yourself home
improvement. Management believes that the Company differentiates itself from its
competitors and gains significant competitive advantage through certain business
strategies which include:

Distinctive Retail Approach. The Company's stores are larger than
traditional shoe stores. The Company seeks to create a carnival-like
atmosphere in each of its stores by decorating with bright lights,
colors and neon signs, and by featuring an in-store "barker" who
advertises current specials, organizes contests and games, and assists
and educates customers with the features and location of merchandise.
This exciting in-store atmosphere is designed to encourage customer
participation and spontaneity, producing a sense of urgency to buy.
Management believes this highly promotional atmosphere results in
various competitive advantages, including increased multiple unit
sales, the building of a loyal repeat customer base and the creation of
word-of-mouth advertising.

Broad Merchandise Assortment. The Company's merchandising strategy is
to provide superior value to its customers by offering a broad
selection of competitively priced name brand and private label
merchandise. The average store carries over 28,800 pairs of shoes in
four general categories -- men's, women's, children's and athletics.
The Company buys dress, casual and athletic shoes as well as boots and
sandals from a wide variety of vendors. In addition to footwear, Shoe
Carnival stores also carry selected accessory items complimentary to
the sale of footwear.

Emphasis on Value. Management believes that its wide selection of
popular styles of name brand merchandise at competitive prices
generates broad customer appeal. To supplement its name brand
offerings, the Company has established a private label program that
offers the consumer quality footwear at lower prices than name brand
merchandise. Sales of private label merchandise generally result in
higher gross profit margins for the Company than sales of name brand
merchandise. The Company believes that providing a wide selection of
competitively priced name brand and quality private label footwear
provides superior value to its customers.


2
Low Operating  Costs.  The Company's  operating  methods,  cost control
programs and store locations are all designed to minimize operating
costs. Merchandise in the Company's stores is displayed by style and
color on the selling floor, enabling customers who so choose to serve
themselves. This approach, in conjunction with wage and inventory
control programs, results in lower labor costs than those incurred by
department stores and traditional shoe stores. In addition, the Company
prefers to locate stores predominantly in strip shopping centers, as
opposed to enclosed malls, to take advantage of the generally lower
occupancy costs.

Competitive Pricing. The Company, as a result of its low-cost operating
structure and high volume, is able to price its merchandise below that
of traditional department stores and shoe store chains. The Company
offers value to customers with specialized promotions, competitive
pricing and a vast selection of name brand and private label
merchandise.

Emphasis on Information Technology. The Company has invested
significant resources in information technology. The Company's systems
are designed to provide management with the timely information
necessary to monitor and control all phases of operations. Management
is planning further technological enhancements related to
point-of-sale, purchasing and inventory control, labor management and
distribution, which should enable the Company to better manage its
operations.

Expansion Strategy

The majority of the Company's sale and earnings growth is expected to result
from the opening of new stores. The opening of new stores will be dependent
upon, among other things, the availability of desirable locations, the
negotiation of acceptable lease terms and general economic and business
conditions affecting consumer spending in the areas the Company targets for
expansion. The Company's strategy is to expand into new markets and to
consolidate and improve its market share position in its existing markets
through the clustering of stores. Clustering involves the operation of multiple
locations in a particular metropolitan area or in several smaller markets
located in reasonable proximity to one another. Management believes this
strategy enables the Company to obtain economies of scale with respect to
advertising, distribution and management costs.

The Company plans to open 25 to 30 stores in 1999. Thereafter, the Company
intends to expand at a rate of approximately 20% to 25% per year. During fiscal
1999, new stores are expected to be located primarily in the North Central,
Midwest, Midsouth and Southeast. The Company intends to enter larger markets
(populations greater than 400,000) by opening two or more stores at
approximately the same time. In smaller markets that can only support a single
store, the Company will seek locations in reasonably close proximity to other
Company markets. This strategy allows for more efficient management and reduces
distribution costs. In addition to new market expansion and consistent with its
clustering approach, the Company has targeted certain of its existing markets
for additional new stores when appropriate store locations become available.
Although opening new stores in existing markets may adversely affect the sales
of existing stores, management believes that cost efficiencies and overall
incremental sales gains should more than offset any detrimental effect.

Prior to entering a new market, the Company performs a market, demographic and
competition analysis to evaluate the suitability of the potential market.
Potential store site selection criteria include, among other factors, market
demographics, traffic counts, the retail mix of a potential strip center,
visibility within the center and from major thoroughfares, overall retail
activity of the area and proposed lease terms. The time required to open a store
after signing a lease depends primarily upon the landlord's ability to deliver
the premises to the Company. Upon acceptance of the premises from the landlord,
the Company can generally open a store within 30 to 45 days.


3
Merchandising

The Company's merchandising strategy is designed to provide a very large
selection of quality family footwear at a price competitive with or slightly
below that of competitors. The Company's stores carry a broad assortment of
current season name brand footwear, supplemented with the Company's private
label merchandise and select name brand close-out merchandise.

The combination of name brand and private label footwear gives the Company a
merchandise assortment that enables it to compete effectively. The mix of
merchandise and the name brands offered in a particular store are based upon the
demographics of each market, among other factors. The Company typically offers
lower prices on both name brand and private label merchandise than department
stores and traditional shoe stores. Furthermore, the Company competes with
off-price retailers, mass merchandisers and discount stores by offering a wider
and deeper selection of merchandise at competitive prices. The Company's stores
also carry selected other merchandise such as handbags, wallets, shoe care
items, socks and sports apparel.

Women's. The women's department offers current season name brand, branded
close-out and private label merchandise providing a wider selection than that of
most of the Company's competitors. This department is further segmented into
women's dress shoes, casual shoes, sandals, boots and sport shoes, thus covering
all facets of a woman's footwear needs.

Men's. The men's department offers primarily name brand footwear and is
segmented into men's dress shoes, casual shoes, sandals and boots. The Company's
stores offer a complete assortment of men's footwear at affordable prices. As in
the women's department, this assortment is supplemented with name brand
close-outs and private label products.

Children's. Children's footwear is segmented into dress shoes, casual shoes,
boots, athletic shoes, sandals and infant shoes, again offering a complete
selection of footwear for the child. Approximately 75% of the children's
business is done in the athletic shoe category.

Athletics. The men's and women's athletic business is divided into a number of
buying groups representing a complete assortment of athletic footwear. The
Company carries court shoes, fitness and aerobic shoes, leisure shoes, walking
shoes, running shoes and many specialty shoes such as cleats and soccer shoes.

The table below sets forth the Company's percentage of sales by product category
for fiscal 1998, 1997 and 1996.

1998 1997 1996
------ ------ ------

Women's 27.4% 27.2% 27.2%
Men's 17.5 16.9 17.7
Children's 16.2 16.4 16.4
Athletic 34.2 34.6 34.0
Accessories and Miscellaneous Items 4.7 4.9 4.7
------ ------ ------

100.0% 100.0% 100.0%
====== ====== ======

Pricing

The Company's pricing strategy is designed to emphasize value. Initial pricing
decisions are guided by gross profit margin targets which vary by merchandise
category and depend on whether the item is name brand or private label
merchandise. Markdowns are centrally managed by the buying staff through the use
of weekly sales and inventory analysis generated by the Company's management
information system.

In-store signage is used extensively to highlight special promotional markdowns
and to advertise markdowns to meet or beat competitors' sale prices.


4
Advertising and Promotion

In-store promotions are a key ingredient in the Company's marketing effort.
Although most in-store promotions are pre-planned, store managers are encouraged
to use their own creativity in devising on-the-spot promotional activities, such
as customer contests and games. The Company has several standardized promotions,
including a Spin-N-Win(TM) wheel, where a customer can win instant discounts,
and a "Money Machine," where randomly selected customers attempt to catch cash
and coupons during a 30-second period inside a transparent booth where cash and
coupons are blown furiously around them. Both of these promotions exemplify the
Company's emphasis on fun and excitement in order to enhance the customer's
total shopping experience.

The Company uses various forms of media advertising in conjunction with its
extensive in-store promotions. The focus of the Company's media advertising is
to communicate the exceptional value offered by the Company on name brand and
private label footwear. Print ads typically display a selection of special sale
items or desirable new products. Radio and television spots utilize an
entertaining format to capture the consumers attention while highlighting on
sale items or special promotions.

The Company directs approximately 59% of its total advertising budget to
television and radio, but also utilizes print media (including newspaper inserts
and direct mail) and outdoor advertising. A special effort is made to utilize
the cooperative advertising dollars offered by vendors whenever possible. By
widely advertising through newspaper, television and radio prior to a grand
opening, the Company strives to make each new store opening a major retail
event. Major promotions during the grand openings and peak selling periods allow
customers to win prizes such as cruises, computers, merchandise or cash.

Store Operations

Management of store operations is the responsibility of the Company's Senior
Vice President - Store Operations, who is assisted by divisional managers,
regional managers and the individual store managers. The Company's store
management structure is flat relative to most other retailers. This permits the
Company to reduce management expense by eliminating the district manager
position and delegating more responsibility to store managers. Currently, there
are two divisions designated as the North and South Divisions. The divisional
managers are currently responsible for six and eight regions, but ultimately are
expected to manage between ten and fifteen regions. Each regional manager is
responsible for the operation of between five and thirteen stores and is
required to visit each store periodically, concentrating more heavily on
underperforming stores. Regional managers collectively meet with their
respective divisional manager on a monthly basis, except during peak sales
periods, and quarterly with the Senior Vice President - Store Operations and
other members of senior management to discuss Company strategies, merchandise,
advertising, financial performance and personnel requirements.

Each store has a store manager and one to three assistant managers, depending on
the sales volume of the store. The sales staff ranges from 3 to 62 employees
depending on the size of the store and the time of year. Store managers and most
assistant managers are paid a salary, while all other store employees are paid
on an hourly basis. The Company provides an incentive compensation plan for
virtually all employees. Regional and store manager incentive plans are based
primarily upon the sales and profitability of their respective stores as
compared to defined goals. Assistant store managers and other store employees
earn incentive compensation based on the store exceeding inventory shrinkage
goals.

Administrative functions are centrally controlled from corporate headquarters.
These functions include accounting, purchasing, store maintenance, information
systems, advertising, distribution and pricing. Regional and store managers are
expected and encouraged to provide feedback to all corporate departments to
improve efficiencies. Regional and store managers are charged with making
merchandising decisions necessary to maximize sales and profits primarily though
merchandise placement, signage and timely clearance of slower selling items.

The Company maintains inventory shrinkage rates (.4% of sales in fiscal 1998)
substantially below the retail industry average. Management attributes this
success to an in-store loss prevention staff, improved information reporting and
surveillance systems in many of the Company's stores. Management also believes
that tying incentive compensation for store employees to the achievement of
targeted shrinkage levels raises employee awareness of loss prevention.


5
Store Location and Design

The number of stores opened and closed for fiscal years 1998, 1997 and 1996 are
as follows:

Fiscal Year 1998 1997 1996
------ ------ ------

Stores open at beginning of year 92 93 95
Opened during year 20 4 5
Closed during year 1 5 7
------ ------ ------

Stores open at end of year 111 92 93
====== ====== ======

At January 30, 1999, the Company had 111 stores located in 18 states, primarily
in the Midwest, South and Southeastern regions of the United States. Although
three stores are located in enclosed malls, the Company prefers strip shopping
center locations, where occupancy costs are typically lower and the Company
enjoys greater operating freedom to implement its non-traditional retail
methods. Management feels that most consumers enjoy the convenience offered by
strip shopping centers as opposed to enclosed malls.

All of the Company's stores are leased rather than owned. Management believes
that the flexibility afforded by leasing allows the Company to avoid the
inherent risk of owning real estate, particularly with respect to
underperforming stores. In a particular market, potential store site selection
criteria include, among other factors, market demographics, traffic counts, the
retail mix of a potential retail strip center, visibility within the center and
from major thoroughfares, overall retail activity of the area and proposed lease
terms.

The Company's stores are designed and fixtured to reflect the high energy level
of its retail concept and to convey a carnival-like atmosphere. Stores are
typically equipped with a sound system, microphone, "Money Machine" and
Spin-N-Win(TM) wheel. Open-stock inventories, neon signs, flashing colored
lights and large mirrors, striking fixtures and colorful carpet are utilized to
make the stores appear larger and more exciting. Merchandise is typically
displayed within a store by category, with athletic footwear (and licensed team
sports apparel in certain stores) generally located in the center of the store
to provide a transition between women's and men's footwear. Checkout counters
are located at the front of each store, supermarket style, to facilitate
high-volume throughput and minimize inventory shrinkage. The average store has
approximately five checkout lanes.

As of January 30, 1999, the Company's stores averaged approximately 11,500
square feet, ranging in size from 6,600 to 26,500 square feet, except for an
atypical mall store of approximately 2,100 square feet. Currently, the new store
prototype calls for between 12,000 and 15,000 square feet but stores in the
8,000 square foot range will be considered. The size of the stores is dependent
upon, among other factors, the location of the store and the population base the
store is expected to service. The sales area of most stores is approximately 85%
of the gross store size.

Capital expenditures for new stores are expected to average approximately
$350,000, including point-of-sale equipment which is generally acquired through
equipment leasing transactions. The average inventory in a new store is expected
to range from $550,000 to $850,000, depending on the size and sales expectation
of the store and the timing of the new store opening. Pre-opening expenses, such
as advertising, salaries, supplies and utilities are expected to average
approximately $80,000 per store.


6
Distribution

The Company operates a single distribution facility in Evansville, Indiana. A
92,000 square foot addition to the distribution center is expected to be
completed by mid-1999, bringing the facility to a total of 200,000 square feet.
Management anticipates that the expanded facility will be able to meet the
distribution needs of up to 400 stores.

The distribution center processes virtually all merchandise prior to shipping to
the stores. At a minimum, this includes count verification, price and bar code
labeling of each unit, redistribution of an order into size assortments and
allocation of shipments to individual stores. Once a distribution order form is
received from the buying staff, the remainder of the distribution process,
including packing, allocating, storing and shipping is essentially paperless.
Merchandise is shipped to each store from one to two times a week, depending on
store volume, proximity to other stores and proximity to the distribution
center. The majority of shipments are handled by a dedicated carrier, with
occasional use of common carriers.

Management Information Systems

The Company has devoted significant resources to expand its sophisticated
information technology systems. The corporate mainframe is connected to every
store via a Wide Area Network, providing up-to-date sales and inventory
information as required. Each store has an independent point-of-sale controller,
with two to 13 point-of-sale terminals per store. To provide maximum flexibility
and maintain data integrity, the Company's mainframe systems are based upon
relational database technology. The Company's distribution facility utilizes a
spread spectrum radio frequency network to assure accurate, real-time
information throughout the distribution operation. Each member of the buying and
distribution staff has on-line access to up-to-date sales and inventory
information broken down by store, style, color, size and width. Additional data
analysis can be quickly provided on demand by using either a fourth generation
language programming tool or personal computer tools that access the Company's
database.

State of the art point-of-sales systems utilize bar code technology to capture
sales, gross margin and inventory information. The system provides, in addition
to other features, full price management (including price look-up), promotional
tracking capabilities (in support of the spontaneous nature of the in-store
price promotions), real-time margin analysis by product category at the store
level, check approval and customer tracking.

Competition

The retail footwear business is highly competitive. The Company believes that
the principal competitive factors in its industry are merchandise selection,
price, fashion, quality, location, store environment and service. The Company
competes primarily with department stores, shoe stores, sporting goods stores
and mass merchandisers.

Many of the Company's competitors are significantly larger and have
substantially greater financial and other resources than the Company. However,
management believes that its distinctive retail format, in combination with its
wide merchandise selection, competitive prices and low operating costs, enable
the Company to compete effectively in each market that it enters.

Employees

At January 30, 1999, the Company had approximately 2,027 employees, of which
approximately 930 were employed on a part-time or seasonal basis. The number of
employees fluctuates during the year primarily due to seasonality. None of the
Company's employees is represented by a labor union.

Management attributes a large portion of the Company's success in various areas
of cost control to its inclusion of virtually all employees in incentive
compensation plans. The Company also contributes all or a portion of the cost of
medical, disability and life insurance coverage for those employees who are
eligible to participate in Company sponsored plans. All employees also receive
discounts on Company merchandise. The Company considers its relationship with
its employees to be satisfactory.

7
Trademarks

The Company owns the following federally registered trademarks and servicemarks:
Shoe Carnival(R), The Carnival(R), Nuff Said(R), Donna Lawrence(R), Oak
Meadow(R), Victoria Spenser(R), Chase and Brittany's(R), Via Nova(R), Fresh
Stuff(R), Innocence(R) and Carnival Lites(R). The Company believes its marks are
valuable and, accordingly, intends to maintain its marks and the related
registrations. The Company is not aware of any pending claims of infringement or
other challenges to the Company's right to use its marks.


ITEM 2. PROPERTIES

The Company leases all existing stores and intends to lease all future stores.
All leases for existing stores provide for fixed minimum rentals and most
provide for contingent rental payments based upon various specified percentages
of sales above minimum levels. Certain leases also contain escalator clauses for
increases in minimum rentals, operating costs and taxes.

The Company owns its headquarters and distribution center which are located at
8233 Baumgart Road, Evansville, Indiana. See ITEM 1 "Business--Distribution."


ITEM 3. LEGAL PROCEEDINGS

The Company is involved in various legal proceedings incidental to the conduct
of its business. Management does not expect that any such proceedings will have
a material adverse effect on the Company's financial position and results of
operations.


ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

The Company did not submit any matters to a vote of security holders during the
fourth quarter of the 1998 fiscal year.



8
Executive Officers of the Company

Name Age Position
- ------------------ --- -----------------------------------------------

J. Wayne Weaver 64 Chairman of the Board and Director

Mark L. Lemond 44 President, Chief Executive Officer and Director

Timothy T. Baker 42 Senior Vice President - Store Operations

Clifton E. Sifford 45 Senior Vice President - General Merchandise
Manager

Larry L. Linville 56 Vice President - Information Systems

W. Kerry Jackson 37 Vice President - Chief Financial Officer and
Treasurer

David A. Kapp 35 Vice President - Inventory Controller and
Secretary

Mr. Weaver is the Company's principal shareholder and has served as Chairman of
the Board of the Company since March 1988. From 1978 until February 2, 1993, Mr.
Weaver had served as president and chief executive officer of Nine West Group
Inc., a designer, developer and marketer of women's footwear. He has over 40
years of experience in the footwear industry. Mr. Weaver is a former director of
Nine West Group Inc. Mr. Weaver serves as chairman and chief executive officer
of Jacksonville Jaguars, LTD and chairman and chief executive officer of LC
Footwear, LLC.

Mr. Lemond has been employed by the Company as President and Chief Executive
Officer since September 1996. From March 1988 to September 1996, Mr. Lemond
served as Executive Vice President, Chief Financial Officer, Treasurer and
Assistant Secretary. On February 3, 1994, Mr. Lemond was promoted to the
position of Chief Operating Officer. Mr. Lemond has served as a director of the
Company since March 1988. Prior to March 1988, he served in similar officer
capabilities with Russell's Shoe Biz, Inc. Prior to joining Russell's Shoe Biz,
Inc. in 1987, Mr. Lemond was a partner with a public accounting firm. He is a
Certified Public Accountant.

Mr. Baker has been employed by the Company as Vice President - Store Operations
since May 1992. Prior to that time, he served as a Regional Manager of the
Company. Mr. Baker was promoted to Senior Vice President on March 25, 1994. From
1983 to June 1989, Mr. Baker held various retail positions with Payless
ShoeSource.

Mr. Sifford has been employed by the Company as Senior Vice President - General
Merchandise Manager since April 13, 1997. Prior to joining the Company and for
at least the past five years, Mr. Sifford served as merchandise manager-shoes
for Belk Store Services, Inc.

Mr. Linville has been employed by the Company as Vice President - Management
Information Systems since August 1994. From February 1990 to February 1994, he
served as vice president of information systems for Dollar General Corporation.
Prior to 1990, Mr. Linville was employed in various management positions within
the information systems areas of Hecks Department Stores (2 years) and Service
Merchandise, Inc. (11 years).

Mr. Jackson has been employed by the Company as Vice President - Chief Financial
Officer and Treasurer since September 1996. From January 1993 to September 1996,
Mr. Jackson served as Vice President - Controller and Chief Accounting Officer.
Prior to January 1993, Mr. Jackson held various accounting positions with the
Company. Prior to joining the Company in 1988, Mr. Jackson was associated with a
public accounting firm. He is a Certified Public Accountant.

Mr. Kapp has been employed by the Company since March 1988, most recently as
Vice President - Inventory Controller and Secretary. Prior to assuming his
current position, Mr. Kapp held various accounting and retail positions with the
Company and its predecessor. He is a Certified Cash Manager.

9
Executive  officers  of the  Company  serve at the  discretion  of the  Board of
Directors. There is no family relationship between any of the directors or
executive officers of the Company.

(Pursuant to General Instruction G(3) of Form 10-K, the foregoing information is
included as an unnumbered Item in Part I of this Annual Report in lieu of being
included in the Company's Proxy Statement for its 1999 Annual Meeting of
Shareholders.)
PART II

ITEM 5. MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
MATTERS

The Common Stock has been quoted on the Nasdaq Stock Market under the trading
symbol "SCVL" since March 16, 1993.

The quarterly high and low trading prices for 1998 and 1997 are as follows:

High Low
-------- --------

Fiscal Year 1998
First Quarter $ 12.75 $ 8.13
Second Quarter 15.00 10.06
Third Quarter 11.06 6.50
Fourth Quarter 11.31 8.50

Fiscal Year 1997
First Quarter $ 6.50 $ 4.38
Second Quarter 11.00 6.25
Third Quarter 11.50 6.88
Fourth Quarter 9.63 7.50


On March 23, 1993, the Company consummated its initial public offering of
3,622,500 shares of Common Stock at a price to the public of $8.67 per share.

As of April 16, 1999, there were approximately 310 holders of record of the
Common Stock.

The Company does not currently intend to pay cash dividends on its Common Stock
in the foreseeable future. The payment of any future dividends will be at the
discretion of the Company's Board of Directors and will depend upon, among other
things, future earnings, operations, capital requirements, the general financial
condition of the Company and general business conditions.

No unregistered equity securities were sold by the Company during fiscal 1998.


10
ITEM 6. Selected Financial Data

<TABLE>
<CAPTION>

(In thousands, except share and operating data)

Fiscal years (1) 1998 1997 1996 1995 1994
-------- -------- -------- -------- --------
<S> <C> <C> <C> <C> <C>
Income Statement Data:
Net sales $280,157 $246,520 $233,945 $228,263 $214,528
Cost of sales (including
buying, distribution and
occupancy costs) 196,141 173,953 168,814 176,019 158,614
-------- -------- -------- -------- --------

Gross profit 84,016 72,567 65,131 52,244 55,914
Selling, general and
administrative expenses 66,464 59,438 57,405 58,946 52,907
Restructuring (credit) charge (474) 3,282 267
-------- -------- -------- -------- --------

Operating income (loss) 17,552 13,129 8,200 (9,984) 2,740
Interest expense 507 912 1,242 1,626 665
-------- -------- -------- -------- --------

Income (loss) before income
taxes 17,045 12,217 6,958 (11,610) 2,075
Income tax expense (benefit) 6,818 4,826 2,818 (4,420) 874
-------- -------- -------- -------- --------

Net income (loss) $ 10,227 $ 7,391 $ 4,140 $ (7,190) $ 1,201
======== ======== ======== ======== ========

Net income (loss) per share:
Basic (2) $ .78 $ .57 $ .32 $ (.55) $ .09
Diluted (2) $ .76 $ .56 $ .32 $ (.55) $ .09

Average shares outstanding:
Basic 13,150 13,049 13,023 13,019 13,024
Diluted 13,429 13,238 13,029 13,031 13,051
- --------------------------------------------------------------------------------
Selected Operating Data (3):
Stores open at end of period 111 92 93 95 87
Square footage of store space
at year end (000's) 1,274 1,021 1,026 1,024 939
Average sales per store (000's)$ 2,791 $ 2,720 $ 2,543 $ 2,497 $ 3,145
Average sales per square foot $ 250 $ 245 $ 233 $ 230 $ 277
Comparable store sales 3.6% 6.1% (1.1%) (10.0%) (3.4%)
- --------------------------------------------------------------------------------
Balance Sheet Data:
Working capital $ 47,668 $ 48,889 $ 45,090 $ 50,206 $ 60,766
Total assets 120,761 96,201 93,926 102,265 105,155
Long-term debt and other
indebtedness 1,361 6,133 9,621 18,922 20,597
Total shareholders' equity 82,667 71,609 63,772 59,571 67,577
- --------------------------------------------------------------------------------

<FN>
(1) On February 9, 1995, the Company's Board of Directors approved a change in
the fiscal year to a 52/53 week year ending on the Saturday closest to
January 31. Unless otherwise stated, references to years 1998, 1997, 1996,
1995 and 1994 relate respectively to the fiscal years ended January 30,
1999, January 31, 1998, February 1, 1997, February 3, 1996 and December 31,
1994. Fiscal year 1995 consisted of 53 weeks and the other fiscal years
consisted of 52 weeks. The Company recorded a net loss of $816,000 for the
four week transition period ended January 28, 1995.

(2) Per share data have been restated for the adoption of SFAS 128.


(3) Selected Operating Data has been adjusted to a comparable 52 week basis for
1995.

</FN>
</TABLE>


11
ITEM 7. Management's  Discussion and Analysis of Financial Condition and Results
of Operations

The Company's fiscal year consists of a 52/53 week period ending on the Saturday
closest to January 31. Unless otherwise stated, references to the years 1998,
1997 and 1996 relate respectively to the fiscal years ended January 30, 1999,
January 31, 1998 and February 1, 1997.

Results of Operations

The following table sets forth the Company's results of operations expressed as
a percentage of net sales for the following fiscal years:


1998 1997 1996
------- ------- -------

Net sales 100.0% 100.0% 100.0%
Cost of sales (including buying,
distribution and occupancy costs) 70.0 70.6 72.2
------- ------- -------

Gross profit 30.0 29.4 27.8
Selling, general and
administrative expenses 23.7 24.1 24.5
Restructuring credit (0.2)
------- ------- -------

Operating income 6.3 5.3 3.5
Interest expense 0.2 0.3 0.5
------- ------- -------

Income before income taxes 6.1 5.0 3.0
Income tax expense 2.4 2.0 1.2
------- ------- -------

Net income 3.7% 3.0% 1.8%
======= ======= =======


1998 Compared to 1997

Net Sales

Net sales increased $33.6 million to $280.2 million in 1998, a 13.6% increase
over net sales of $246.5 million in 1997. The increase was attributable to the
opening of 20 stores in 1998, four stores in 1997 and a comparable store sales
increase of 3.6%. Increases in comparable store sales were realized in all major
footwear categories with the exception of the women's category which was even
for the year. Average sales per square foot in stores open the full year
increased to $250 in 1998 from $245 in 1997. Sales of private label and non-name
brand footwear constituted 13.5% and 16.6% of total footwear sales in 1998 and
1997, respectively.

Gross Profit

Gross profit increased $11.4 million to $84.0 million in 1998, a 15.8% increase
from gross profit of $72.6 million in 1997. The Company's gross profit margin
increased to 30.0% from 29.4%. As a percentage of sales, the merchandise gross
profit margin increased by 0.4% while buying, distribution and occupancy costs
decreased 0.2%. The increase in the merchandise gross profit margin was largely
the result of the increased margin realized on the sale of athletic footwear.


12
Selling, General and Administrative Expenses

Selling, general and administrative expenses increased $7.0 million to $66.4
million in 1998 from $59.4 million in 1997. As a percentage of sales, these
expenses decreased 0.4% in 1998. An increasing sales base helped to leverage
administrative and hourly payroll expenses and reduce overall expenses as a
percent of sales in spite of increases in advertising and pre-opening costs.

The Company's policy is to expense all non-capital expenditures incurred prior
to the opening of a new store in the month of opening. The aggregate of
pre-opening expenses for 20 new stores in 1998 was approximately $1.7 million,
or 0.6% of sales, and $211,000, or 0.1% of sales for four new stores in 1997.

Interest Expense

Net interest expense of $507,000 in 1998 resulted from interest expense of
$553,000 and interest income of $46,000. Net interest expense of $912,000 in
1997 resulted from interest expense of $946,000 and interest income of $34,000.
The decrease in interest expense was attributable to lower average debt balances
in 1998. The weighted average interest rate on total debt was 8.5% in 1998 and
7.7% in 1997.

Income Taxes

The increase in the effective income tax rate for 1998 to 40.0%, as compared to
39.5% in 1997 was primarily due to an increase in the statutory rate resulting
from higher taxable income. The effective income tax rate in 1998 differed from
the statutory rate due primarily to state and local income taxes, net of the
federal tax benefit.

1997 Compared to 1996

Net Sales

Net sales increased $12.6 million to $246.5 million in 1997, a 5.4% increase
over net sales of $233.9 million in 1996. The increase was attributable to the
opening of four stores in 1997, five stores in 1996 and a comparable store sales
increase of 6.1%, partially offset by the closing of five stores in 1997. All
major product categories recorded increases in comparable store sales resulting
from increases in the average price realized on the sale of merchandise. Average
sales per square foot in stores open the full year increased 5.2% to $245 in
1997 from $233 in 1996. The increase was a result of the comparable store
increase and the closing of low productivity stores. Sales of private label and
non-name brand footwear constituted 16.6% and 17.3% of total footwear sales in
1997 and 1996, respectively.

Gross Profit

Gross profit increased $7.4 million to $72.6 million in 1997, an 11.4% increase
from gross profit of $65.1 million in 1996. The Company's gross profit margin
increased to 29.4% from 27.8%. As a percentage of sales, buying, distribution
and occupancy costs decreased 0.3% while the merchandise gross profit margin
increased by 1.3%. The increase in the gross profit margin was broad based with
all major product categories improving over the prior year.

During 1996, certain initiatives were undertaken to improve the gross profit
margin. These initiatives included raising the average sale price realized on
the sale of footwear by reducing the discounting allowed on merchandise sold and
improving the quality of footwear sold.


13
Selling, General and Administrative Expenses

Selling, general and administrative expenses increased $2.0 million to $59.4
million in 1997 from $57.4 million in 1996. As a percentage of sales, these
expenses decreased 0.4% in 1997. The Company implemented a new advertising
campaign and consequently increased advertising expenditures in 1997. However,
an increase in comparable store sales combined with cost control initiatives in
payroll and other cost areas resulted in a decrease in total expenses as a
percent of sales.

The Company's policy is to expense all non-capital expenditures incurred prior
to the opening of a new store in the month of opening. Pre-opening expenses for
new stores aggregated approximately $211,000, or 0.1% of sales for four new
stores in 1997, and $427,000, or 0.2% of sales for five new stores in 1996.

Interest Expense

Net interest expense of $912,000 in 1997 resulted from interest expense of
$946,000 and interest income of $34,000. Net interest expense of $1.2 million in
1996 resulted from interest expense of $1.3 million and interest income of
$43,000. The decrease in interest expense was attributable to lower average debt
balances in 1997 and a decrease in the weighted average interest rate on total
debt to 7.7% in 1997 from 8.3% in 1996.

Income Taxes

The reduction in the effective income tax rate for 1997 to 39.5%, as compared to
40.5% in 1996 was primarily due to lower effective income tax rates in certain
states. The effective income tax rate in 1997 differed from the statutory rate
due primarily to state and local income taxes, net of the federal tax benefit.

Restructuring

During the fourth quarter of 1995, the Company recorded a restructuring charge
of $3.3 million to close eight unprofitable stores. The results of operations in
the fourth quarter of 1996 includes a credit of $474,000 resulting from the
partial reversal of the restructuring expense recorded in 1995. The expense
reversal was primarily due to the favorable negotiation of lease termination
costs for the stores closed in 1996.

Liquidity and Capital Resources

The Company's sources and uses of cash are summarized as follows:

(000's)
Fiscal years 1998 1997 1996
-------- -------- --------

Net income plus depreciation and amortization $ 16,795 $ 13,145 $ 9,376
Restructuring credit (474)
Deferred income taxes 414 219 1,550
Working capital decreases (increases) 1,326 (3,149) 6,059
Other operating activities 80 400 117
-------- ------- --------
Net cash provided by operating activities 18,615 10,615 16,628
Net cash used in investing activities (12,487) (7,469) (6,577)
Net cash used in financing activities (5,755) (3,200) (9,326)
-------- ------- --------
Net increase (decrease) in cash and cash
equivalents 373 (54) 725
Cash and cash equivalents at beginning of year 1,571 1,625 900
-------- ------- --------
Cash and cash equivalents at end of year $ 1,944 $ 1,571 $ 1,625
======== ======= ========

The Company's primary sources of funds are cash flows from operations and
borrowings under its revolving credit facility. Cash provided from operating
activities was $18.6 million, $10.6 million and $16.6 million in 1998, 1997 and
1996, respectively. Excluding changes in operating assets and liabilities, $17.3
million, $13.8 million and $10.6 million was provided by operating activities in
1998, 1997 and 1996, respectively. Merchandise inventories increased $15.3
million to $75.4 million at January 30, 1999 compared with $60.1 million at
January 31, 1998. The increase in merchandise inventories resulted primarily
from the 19 additional stores operated at January 30, 1999. Cash provided by
operating activities was used during 1998 to fund capital expenditures and to
reduce long-term debt by $4.7 million.


14
Working  capital  was $47.7  million at January  30,  1999 and $48.9  million at
January 31, 1998. The current ratio at January 30, 1999 was 2.5 as compared to
4.3 at January 31, 1998. The decrease from the prior year was primarily a result
of an increase in accounts payable due to higher receipts of spring merchandise
in January 1999 as compared to the prior year. As a result of a $4.7 million
reduction in debt, long-term debt as a percentage of total capital (long-term
debt plus shareholders' equity) was reduced to 1.6% at January 30, 1999 as
compared to 7.9% at January 31, 1998.

Capital expenditures net of lease incentives were $14.6 million in 1998, $7.5
million in 1997 and $6.2 million in 1996. These amounts include $1.9 million and
$162,000 of capital lease obligations incurred in 1998 and 1996, respectively.
No capital lease obligations were incurred in 1997. Of the 1998 expenditures,
$6.9 million was incurred for new stores, $2.3 million was incurred for the
expansion of the existing distribution center and $2.2 million was incurred for
a major upgrade to the point-of-sale system. The remaining capital expenditures
in 1998 were primarily for various store improvements, enhancements to computer
systems and distribution equipment.

Capital expenditures, including assets acquired through leasing arrangements but
net of lease incentives, are expected to be $19 million to $21 million in fiscal
1999. The actual amount of cash required for capital expenditures depends in
part on the number of new stores opened, the amount of lease incentives, if any,
received from landlords and the number of stores remodeled. The opening of new
stores will be dependent upon, among other things, the availability of desirable
locations, the negotiation of acceptable lease terms and general economic and
business conditions affecting consumer spending in areas the Company targets for
expansion.

In 1999, the Company intends to open approximately 25 to 30 stores at an
expected aggregate cost of between $9 million and $11 million. In addition, the
completion of a 92,000 square foot addition to the existing distribution system
is expected to cost approximately $4.6 million. The remaining capital
expenditures are expected to be incurred for various store improvements and
visual presentation enhancements and upgrades to administrative computer
systems.

The Company's current store prototype utilizes between 12,000 and 15,000 square
feet depending upon, among other factors, the location of the store and the
population base the store is expected to service. Net capital expenditures for a
new store is expected to average approximately $350,000, including point-of-sale
equipment which is generally acquired through equipment leasing transactions.
The average inventory investment in a new store is expected to range from
$550,000 to $850,000, depending on the size and sales expectation of the store
and the timing of the new store opening. Pre-opening expenses, such as
advertising, salaries, supplies and utilities, are expected to average
approximately $80,000 per store. On a per-store basis, for the 20 stores opened
during 1998, the initial inventory investment averaged $617,000, capital
expenditures averaged $403,000 and pre-opening expenses averaged $83,000.

At January 31, 1998, the Company's credit facility provided for $35 million in
cash advances and letters of credit issuances. Borrowings under the credit
facility are based on eligible inventory. At January 30, 1999, there were no
cash advances outstanding on the credit facility. Letters of credit outstanding
at January 30, 1999, were $6.9 million. On April 16, 1999, the credit agreement
was amended to allow for up to $45 million in cash advances and letters of
credit and to extend the maturity date to March 31, 2001. Additionally, a
covenant limiting the payment of dividends was eliminated.

The Company anticipates that its existing cash and cash flow from operations,
supplemented by borrowings under its revolving credit line will be sufficient to
fund its planned expansion and other operating cash requirements for at least
the next 12 months.

15
Impact of Year 2000

The "Year 2000 Issue" generally refers to computer systems that were designed
and developed using two digits, rather than four, to specify the year. As a
result, such systems that utilize a two digit date may not be able to
distinguish the year 2000 from the year 1900. This could result in erroneous
data or complete failure of some systems unless corrective actions are taken.

Management initiated a company wide program in 1998 to address the Year 2000
issue. The phases of the program include (1) creating awareness of the issues
through education and training; (2) assessing the extent of the problem and
determining resource requirements; (3) renovation of the systems by modifying,
upgrading or replacing affected systems; (4) validation of the renovations
through testing and implementation; and (5) contingency planning. The Company
has completed the awareness and assessment phases and is 75% complete on the
renovation phase. The testing phase is ongoing as hardware or system software is
modified, upgraded or replaced but is expected to be completed by the third
quarter of 1999. Revisions to existing business interruption contingency plans
to address specific issues related to the Year 2000 problem will also be
completed in the third quarter of 1999.

The Company estimates the total cost of the two year Year 2000 project to be
approximately $280,000, of which approximately $142,000 was incurred and
expensed in 1998. Allocating existing resources rather than incurring
incremental costs should fund the majority of the estimated Year 2000 compliance
costs. The above costs do not include expenditures of approximately $2.2 million
for a major upgrade to the Company's point-of-sale systems, which upgrade was
not made for Year 2000 compliance purposes.

The Company does not anticipate the costs of the Year 2000 project will have a
material adverse effect on the Company's financial position, results of
operations or cash flows in future periods. The anticipated impact and costs of
the Year 2000 project, as well as the date on which the Company expects to
complete the project, are based on management's best estimates using information
currently available and numerous assumptions about future events. However, there
can be no guarantee that the estimates will be achieved and actual results could
differ materially from those planned.

Formal inquiries are being made by the Company of its major suppliers and other
third-party entities with which it has business relations to obtain assurances
of their Year 2000 compliance. Appropriate contingency plans will be developed
in the event that a significant exposure is identified relative to the
dependencies on third-party systems. However, there can be no assurance that the
systems of other companies on which the Company relies upon will be corrected in
a timely manner, or that any such failure would not have a material adverse
effect on the Company.

Seasonality and Inflation

The Company's quarterly results of operations have fluctuated, and are expected
to continue to fluctuate in the future, primarily as a result of seasonal
variances and the timing of sales and costs associated with opening new stores.
Non-capital expenditures, such as advertising and payroll, incurred prior to the
opening of a new store are charged to expense in the month the store is opened.
Therefore, results of operations may be adversely affected in any quarter in
which the Company opens new stores.

The Company has three distinct peak selling periods: Easter, back-to-school and
Christmas.

Factors That May Effect Future Results

This Annual Report contains certain forward looking statements that involve a
number of risks and uncertainties. Among the factors that could cause actual
results to differ materially are the following: general economic conditions in
the areas of the United States in which the Company's stores are located;
changes in the overall retail environment and more specifically in the apparel
and footwear retail sectors; the impact of competition, weather patterns,
consumer buying trends and the ability of the Company to identify and respond to
emerging fashion trends; the availability of desirable store locations and
management's ability to negotiate acceptable lease terms and open new stores in
a timely manner; and changes in the political and economic environments in the
People's Republic of China, where most of the Company's private label products
are manufactured, and the continued favorable trade relationships between China
and the United States.


ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The Company is not currently subject to any material market risk.


16
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Report of Management

Management of the Company is responsible for the preparation, integrity and
objectivity of the financial information included in this Annual Report. The
financial statements have been prepared in conformity with generally accepted
accounting principles and necessarily include amounts which are based upon
estimates and judgments by management.

Management maintains internal accounting control systems designed to provide
reasonable assurance that assets are safeguarded, transactions are executed in
accordance with management's authorization and the accounting records may be
relied upon for the preparation of financial statements and other financial
information. This system of internal controls has been designed and is
maintained in recognition of the concept that the cost of controls should not
exceed the benefit derived therefrom.

The Audit Committee of the Board of Directors meets periodically with management
and the independent auditors to review matters relating to the Company's
financial reporting, the adequacy of internal control systems and the scope and
results of the annual audit. Representatives of the independent auditors have
free access to the Audit Committee and the Board of Directors.

The Company's financial statements have been audited by Deloitte & Touche LLP,
whose report, which follows, expresses an opinion as to the fair presentation of
the financial statements and is based on an independent audit performed in
accordance with generally accepted auditing standards.


Independent Auditors' Report

To the Board of Directors and Shareholders of Shoe Carnival, Inc.:

We have audited the accompanying balance sheets of Shoe Carnival, Inc., as of
January 30, 1999 and January 31, 1998 and the related statements of income,
shareholders' equity and cash flows for the years ended January 30, 1999,
January 31, 1998 and February 1, 1997. Our audits also included the financial
statement schedule listed in the Index at Item 14. These financial statements
and financial statement schedule are the responsibility of the Company's
management. Our responsibility is to express an opinion on these financial
statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe our audits provide a reasonable basis for our opinion.

In our opinion, such financial statements present fairly, in all material
respects, the financial position of Shoe Carnival, Inc., at January 30, 1999 and
January 31, 1998, and the results of its operations and its cash flows for the
years ended January 30, 1999, January 31, 1998 and February 1, 1997, in
conformity with generally accepted accounting principles. Also, in our opinion,
such financial statement schedule, when considered in relation to the basic
financial statements taken as a whole, presents fairly in all material respects
the information set forth.



/s/ Deloitte & Touche LLP

Deloitte & Touche LLP
Stamford, Connecticut
March 5, 1999 (April 16, 1999 as to Note 5)

17
<TABLE>
<CAPTION>

Shoe Carnival, Inc.
Balance Sheets
January 30, January 31,
(In thousands) 1999 1998
----------- -----------
<S> <C> <C>
Assets
Current Assets:
Cash and cash equivalents $ 1,944 $ 1,571
Accounts receivable 567 781
Notes receivable from shareholders 22
Merchandise inventories 75,390 60,091
Deferred income tax benefit 782 933
Other 1,222 834
----------- -----------

Total Current Assets 79,905 64,232
Property and equipment-net 40,856 31,969
----------- -----------

Total Assets $ 120,761 $ 96,201
=========== ===========

Liabilities and Shareholders' Equity
Current Liabilities:
Accounts payable $ 25,698 $ 10,168
Accrued and other liabilities 5,757 4,487
Current portion of long-term debt 782 688
----------- -----------

Total Current Liabilities 32,237 15,343
Long-term debt 1,361 6,133
Deferred lease incentives 2,424 1,308
Deferred income taxes 2,072 1,808
----------- -----------

Total Liabilities 38,094 24,592
----------- -----------

Shareholders' Equity:
Common stock, $. 01 and no par value,
50,000 shares authorized 13,179 and
13,088 shares issued and outstanding 132
Additional paid-in capital 62,543 61,844
Retained earnings 19,992 9,765
----------- -----------

Total Shareholders' Equity 82,667 71,609
----------- -----------

Total Liabilities and Shareholders' Equity $ 120,761 $ 96,201
=========== ===========

</TABLE>

See notes to financial statements


18
<TABLE>
<CAPTION>

Shoe Carnival, Inc.
Statements of Income



(In thousands, except per share data)
For fiscal years ended January 30, January 31, February 1,
1999 1998 1997
----------- ----------- -----------
<S> <C> <C> <C>
Net sales $ 280,157 $ 246,520 $ 233,945
Cost of sales (including buying,
distribution and occupancy costs) 196,141 173,953 168,814
----------- ----------- -----------

Gross profit 84,016 72,567 65,131
Selling, general and administrative
expenses 66,464 59,438 57,405
Restructuring credit (474)
----------- ----------- -----------

Operating income 17,552 13,129 8,200
Interest expense 507 912 1,242
----------- ----------- -----------

Income before income taxes 17,045 12,217 6,958
Income tax expense 6,818 4,826 2,818
----------- ----------- -----------

Net income $ 10,227 $ 7,391 $ 4,140
=========== =========== ===========

Net income per share:
Basic $ .78 $ .57 $ .32
Diluted $ .76 $ .56 $ .32

Average shares outstanding:
Basic 13,150 13,049 13,023
Diluted 13,429 13,238 13,029

</TABLE>

See notes to financial statements


19
<TABLE>
<CAPTION>

Shoe Carnival, Inc.
Statements of Shareholders' Equity

(In thousands)
Additional Retained
Common Stock Paid-In Earnings
Shares Amount Capital (Deficit) Total
---------------- ---------- --------- --------
<S> <C> <C> <C> <C> <C>
Balance at February 3, 1996 13,019 $ 1,302 $ 60,035 $ (1,766) $ 59,571
Employee stock purchase plan
purchases 13 61 61
Elimination of par value (1,302) 1,302
Net income 4,140 4,140
------ ------- -------- -------- --------

Balance at February 1, 1997 13,032 0 61,398 2,374 63,772
Compensation from stock option
grant 158 158
Exercise of stock options 41 191 191
Employee stock purchase plan
purchases 15 97 97
Net income 7,391 7,391
------ ------- -------- -------- --------

Balance at January 31, 1998 13,088 0 61,844 9,765 71,609
Exercise of stock options 76 690 690
Employee stock purchase plan
purchases 15 141 141
Increase in par value 132 (132)
Net income 10,227 10,227
------ ------- -------- -------- --------
Balance at January 30, 1999 13,179 $ 132 $ 62,543 $ 19,992 $ 82,667
====== ======= ======== ======== ========
</TABLE>

See notes to financial statements


20
<TABLE>
<CAPTION>

Shoe Carnival, Inc.
Statements of Cash Flows

(In thousands)
Fiscal years ended

January 30, January 31, February 1,
1999 1998 1997
----------- ----------- -----------
<S> <C> <C> <C>
Cash Flows From Operating Activities
Net income $ 10,227 $ 7,391 $ 4,140
Adjustments to reconcile net income
to net cash provided by operating
activities:
Depreciation and amortization 6,568 5,754 5,236
Restructuring credit (474)
Loss on retirement of assets 380 392 305
Deferred income taxes 414 219 1,550
Compensation for forgiveness of debt 158
Other (300) (150) (188)
Changes in operating assets and
liabilities:
Merchandise inventories (15,299) (851) 3,459
Accounts receivable 214 137 69
Accounts payable and accrued
liabilities 16,801 (2,506) (1,221)
Other (390) 71 3,752
----------- ----------- ----------
Net cash provided by operating activities 18,615 10,615 16,628
----------- ----------- ----------
Cash Flows From Investing Activities
Purchases of property and equipment (14,061) (7,493) (6,294)
Notes from shareholders 18
Lease incentives 1,416 (303)
Other 158 24 2
----------- ----------- ----------
Net cash used in investing activities (12,487) (7,469) (6,577)
----------- ----------- ----------
Cash Flows From Financing Activities
Borrowings under line of credit 102,675 141,600 174,450
Payments on line of credit (108,375) (144,400) (183,200)
Payments on long-term debt (886) (688) (637)
Proceeds from issuance of stock 831 288 61
----------- ----------- ----------
Net cash used in financing activities (5,755) (3,200) (9,326)
----------- ----------- ----------
Net increase (decrease) in cash and cash
equivalents 373 (54) 725
Cash and cash equivalents at beginning
of year 1,571 1,625 900
----------- ----------- ----------
Cash and Cash Equivalents at End of Year $ 1,944 $ 1,571 $ 1,625
=========== =========== ==========
Supplemental disclosures of cash flow
information:
Cash paid during year for interest $ 580 $ 953 $ 1,337
Cash paid (refunded) during year for
income taxes 6,651 4,350 (2,150)
Capital lease obligations incurred 1,908 162

</TABLE>

See notes to financial statements


21
Shoe Carnival, Inc.
Notes to Financial Statements

Note 1 - Organization and Description of Business

Shoe Carnival, Inc. (the "Company"), was incorporated on February 25, 1988 under
the name of DAR Group Investments, Inc. The Company changed its name to Shoe
Carnival, Inc., on January 15, 1993. The Company's primary activity is the sale
of footwear and related products through Company-operated retail stores in the
Midwest, South and Southeastern regions of the United States.

Note 2 - Summary of Significant Accounting Policies

Fiscal Year

The Company's fiscal year consists of a 52/53 week period ending on the Saturday
closest to January 31. Unless otherwise stated, references to the years 1998,
1997 and 1996 relate respectively to the fiscal years ended January 30, 1999,
January 31, 1998 and February 1, 1997. All three fiscal years consisted of 52
weeks.

Cash and Cash Equivalents

The Company considers all certificates of deposit and other short-term
investments with an original maturity date of three months or less to be cash
equivalents.

Merchandise Inventories

Merchandise inventories are stated at the lower of cost or market using the
first-in, first-out (FIFO) method. In determining market value, management
estimates the future sales price of items of merchandise contained in the
inventory as of the balance sheet date. Factors considered in this determination
include among others, current and recently recorded sales prices, the length of
time product has been held in inventory and quantities of various product styles
contained in inventory. The ultimate amount realized from the sale of certain
product could differ materially from management's estimates.

Property and Equipment

Property and equipment is stated at cost. Depreciation and amortization of
property, equipment and leasehold improvements are provided on the straight-line
method over the shorter of the estimated useful lives of the assets or the
applicable lease terms. Lives used in computing depreciation and amortization
range from two to 30 years. Expenditures for maintenance and repairs are charged
to expense as incurred. Expenditures which materially increase values, improve
capacities or extend useful lives are capitalized. Upon sale or retirement, the
costs and related accumulated depreciation or amortization are eliminated from
the respective accounts and any resulting gain or loss is included in
operations.

Deferred Lease Incentives

All incentives received from landlords for leasehold improvements and fixturing
of new stores are recorded as deferred income and amortized over the life of the
lease on a straight-line basis as a reduction of rental expense.

Revenue Recognition

Sales are recorded net of an estimate for returns and allowances.


22
Shoe Carnival, Inc.
Notes to Financial Statements - Continued

Store Opening Costs

Non-capital expenditures incurred prior to the opening of a new store have been
charged to expense in the month the store was opened during 1998 and prior.
Statement of Position 98-5, "Reporting on the Costs of Start-up Activities"
requires that beginning in 1999 all pre-opening and other start-up costs be
expensed in the period incurred. Accordingly, with the adoption of SOP 98-5 in
1999, all future pre-opening costs will be expensed in the period incurred. This
change will not have a material impact on the Company's financial statements.

Advertising Costs

Print, radio and television communication costs are generally expensed when
incurred. Internal production costs are expensed when incurred and external
production costs are expensed in the year the advertisement first takes place.
Advertising expenses included in selling, general and administrative expenses
were $11.5 million in 1998, $9.0 million in 1997 and $7.9 million in 1996.

Comprehensive Income

In June 1997, the Financial Accounting Standards Board issued SFAS No. 130,
"Comprehensive Income," which was adopted by the Company in 1998. SFAS No. 130
requires the presentation of comprehensive income, in addition to the existing
income statement. Comprehensive income is defined as the change in equity during
a period from transactions and other events, excluding changes resulting from
investments by owners and distributions to owners. For all years presented,
there are no items requiring separate disclosure in accordance with this
statement.

Segments of an Enterprise and Related Information

In June 1997, the Financial Accounting Standards Board issued SFAS No. 131,
"Disclosures about Segments of an Enterprise and Related Information". SFAS No.
131 requires the disclosure of segment related information based on how
management makes decisions about allocating resources to segments and measuring
their performance. The Company has one business segment that offers the same
principal product and service throughout the Midwest, South and Southeastern
regions of the United States. Based on the current organizational structure of
the Company, the financial information presented is in compliance with this
accounting pronouncement.

Derivative Instruments and Hedging Activities

In June 1998, the Financial Accounting Standards Board issued SFAS No. 133,
"Accounting for Derivative Instruments and Hedging Activities". SFAS No. 133
requires that derivative instruments be recognized as assets or liabilities in
the statement of financial position. The Company is currently assessing the
effect of the adoption of SFAS No. 133 in fiscal year 2000, but does not
anticipate a material impact on its financial position.

Use of Management Estimates

The preparation of financial statements in conformity with generally accepted
accounting principles requires that management make certain estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements. The reported amounts of revenues and expenses during the reporting
period may be affected by the estimates and assumptions management is required
to make. Actual results could differ from those estimates.


23
Shoe Carnival, Inc.
Notes to Financial Statements - Continued

Reclassifications

Certain reclassifications to the 1997 financial statements have been made to
conform to the current year's presentation.

Note 3 - Property and Equipment-net

The following is a summary of property and equipment:

(000's) January 30, January 31,
1999 1998
----------- -----------

Land $ 205 $ 205
Buildings 5,863 5,845
Furniture, fixtures and equipment 32,389 25,674
Leasehold improvements 22,848 18,558
Equipment under capital leases 5,242 3,737
Construction in progress 2,263
----------- -----------

Total 68,810 54,019
Less accumulated depreciation
and amortization 27,954 22,050
----------- -----------

Property and equipment-net $ 40,856 $ 31,969
=========== ===========

Note 4 - Accrued and Other Liabilities

Accrued and other liabilities consisted of the following:

(000's) January 30, January 31,
1999 1998
----------- -----------

Employee compensation and benefits $ 2,009 $ 1,919
Accrued rent 1,060 884
Other 2,688 1,684
----------- -----------
Total accrued and other liabilities $ 5,757 $ 4,487
=========== ===========

Note 5 - Long-Term Debt

Long-term debt consisted of the following:

(000's) January 30, January 31,
1999 1998
----------- -----------

Revolving line of credit $ 5,700
Capital lease obligations (see Note 6) $ 2,143 1,121
----------- -----------
Total 2,143 6,821
Less current portion 782 688
----------- -----------
Total long-term debt, net of
current portion $ 1,361 $ 6,133
=========== ===========


24
Shoe Carnival, Inc.
Notes to Financial Statements - Continued

During 1998, the Company had an unsecured $35 million credit agreement (the
"Credit Agreement") with a bank group. Borrowings are based on eligible
inventory and bear interest, at the Company's option, at the agent bank's prime
rate (7.75% at January 30, 1999) or the applicable London Inter-Bank Offered
Rate (LIBOR) plus from 0.75% to 2%, depending on the Company's achievement of
certain performance criteria. A commitment fee of 0.25% per annum is charged on
the unused portion of the first $30 million of the bank group's commitment. The
Credit Agreement contains various restrictive and financial covenants, including
the maintenance of specific financial ratios and a limitation on the payment of
dividends. At January 30, 1999, outstanding letters of credit were approximately
$6.9 million.

On April 16, 1999, the Credit Agreement was amended to increase the total credit
facility to $45 million and to extend the maturity date to March 31, 2001. The
amendment also adjusted certain economic terms and financial covenants.
Borrowings will now bear interest, at the Company's option, at the agent bank's
prime rate minus 0.5% or LIBOR plus from 0.75% to 1.5%, depending on the
Company's achievement of certain performance criteria. A commitment fee will be
charged, at the Company's option, at 0.3% per annum on the unused portion of the
bank group's commitment or 0.15% per annum of the total commitment. Certain
adjustments were made to the financial covenants including the elimination of
the limitation on the payment of dividends.

Note 6 - Leases

The Company leases all of its retail locations and certain equipment under
operating leases expiring at various dates through 2015. Ninety leases provide
for contingent rental payments of between 2% and 5% of sales in excess of stated
amounts. Certain leases also contain escalation clauses for increases in minimum
rentals, operating costs and taxes. In addition, the Company leases equipment
under capitalized leases expiring at various dates through 2002.

Rental expense for the Company's operating leases consisted of:

(000's)
Fiscal years 1998 1997 1996
-------- -------- --------

Rentals for real property $ 13,822 $ 12,210 $ 12,208
Equipment rentals 437 393 411
-------- -------- --------

Total $ 14,259 $ 12,603 $ 12,619
======== ======== ========


25
Shoe Carnival, Inc.
Notes to Financial Statements - Continued

Future minimum lease payments at January 30, 1999 are as follows:

(000's) Operating Capital
Fiscal years Leases Leases
--------- -------

1999 $ 14,658 $ 932
2000 14,217 619
2001 13,637 546
2002 13,466 336
2003 12,069
Thereafter to 2015 34,363
--------- -------

Minimum lease payments $ 102,410 2,433
=========
Less imputed interest at rates
ranging from 7.5% to 11.9% 290
-------
Present value of net minimum lease
payments of which $782 is
included in current liabilities $ 2,143
=======

The present value of minimum lease payments for equipment under capital lease is
included in long-term debt (see Note 5).

Investment in equipment under capital lease, which is included in property and
equipment, was:

(000's) January 30, January 31,
1999 1998
----------- -----------

Equipment $ 5,242 $ 3,737
Less accumulated amortization 3,037 2,758
----------- -----------
Equipment under capital
lease-net $ 2,205 $ 979
=========== ===========

Note 7 - Restructuring Charge

In the fourth quarters of 1995 and 1994, the Company recorded restructuring
charges aggregating $3.5 million related to its plan to close a total of nine
unprofitable stores. At February 1, 1997, eight stores had been closed with the
final store closing in February 1997. The components of the restructuring charge
and an analysis of the amounts charged against the reserve are outlined in the
following table:

(000's) January 31, February 1,
1998 1997
----------- -----------

Beginning restructuring reserve $ 318 $ 3,468
Restructuring credit:
Store closing and lease termination costs (474)
----------- -----------
Total restructuring credit 0 (474)
Costs applied against reserve:
Store closing and lease termination costs (147) (1,418)
Equipment and leasehold improvement
write-offs (171) (1,258)
----------- -----------
Ending restructuring reserve $ 0 $ 318
=========== ===========


26
Shoe Carnival, Inc.
Notes to Financial Statements - Continued

In the aggregate, the eight stores closed in fiscal 1996 and February 1997
generated sales of $3.9 million and an operating loss of $1.7 million (including
depreciation expense of $127,000) during 1996. Cash outlays for 1997 and 1996
were $147,000 and $1.7 million, respectively. The 1996 cash outlays consisted of
$1.4 million for lease termination, store closing costs and the repayment of
$293,000 of lease incentives which were recorded as a deferred liability. The
restructuring credit recorded in the fourth quarter of 1996 resulted primarily
from favorable negotiation of lease termination costs.

Note 8 - Income Taxes

The provision for income taxes consisted of:

(000's)
Fiscal years 1998 1997 1996
-------- -------- --------

Current:
Federal $ 5,591 $ 3,965 $ 976
State 813 641 292
-------- -------- --------

Total current 6,404 4,606 1,268
-------- -------- --------

Deferred:
Federal 375 189 1,390
State 39 31 160
-------- -------- --------

Total deferred 414 220 1,550
-------- -------- --------

Total provision $ 6,818 $ 4,826 $ 2,818
======== ======== ========

Included in other current assets are income tax receivables in the amounts of
$159,000, $29,000 and $285,000 as of January 30, 1999, January 31, 1998 and
February 1, 1997, respectively.

A reconciliation between the statutory federal income tax rate and the effective
income tax rate is as follows:

Fiscal years 1998 1997 1996
-------- -------- --------

U.S. Federal statutory tax rate 35.0% 34.0% 34.0%
State and local income taxes,
net of federal tax benefit 5.1 5.1 5.5
Other (0.1) 0.4 1.0
-------- -------- --------

Effective income tax rate 40.0% 39.5% 40.5%
======== ======== ========


27
Shoe Carnival, Inc.
Notes to Financial Statements - Continued

Deferred income taxes are the result of temporary differences in the recognition
of revenue and expense for tax and financial reporting purposes. The sources of
these differences and the tax effect of each are as follows:

(000's) January 30, January 31,
1999 1998
----------- -----------

Deferred tax assets:
Accrued rent $ 421 $ 348
Accrued compensation 203 173
Federal net operating loss carryforward 176 218
Lease incentives 14 33
Inventory valuation 264
Other 137 107
----------- -----------

Total deferred tax assets $ 951 $ 1,143
=========== ===========

Deferred tax liabilities:
Depreciation $ 1,378 $ 1,052
Purchase accounting adjustments 852 966
Inventory valuation 11
----------- -----------

Total deferred tax liabilities $ 2,241 $ 2,018
=========== ===========

Note 9 - Employee Benefit Plans

Retirement Savings Plan

On February 24, 1994, the Company's Board of Directors approved the Shoe
Carnival Retirement Savings Plan (the "Retirement Plan"). The Retirement Plan is
open to all employees who have been employed for one year, are at least 21 years
of age and who work at least 1,000 hours per year. The primary savings mechanism
under the Retirement Plan is a 401(k) plan under which an employee may
contribute up to 15% of earnings with the Company matching the first 4% at a
rate of 50%.

Employee and Company contributions are paid to a trustee and invested in up to
16 investment options at the participants' direction. The Company contributions
to the participants' accounts become fully vested upon completion of five years
of participation in the Retirement Plan. Contributions charged to expense in
1998, 1997 and 1996 were $199,000, $214,000 and $198,000, respectively.

Stock Purchase Plan

On May 11, 1995, the Company's shareholders approved the Shoe Carnival, Inc.
Employee Stock Purchase Plan (the "Stock Purchase Plan") as adopted by the
Company's Board of Directors on February 9, 1995. The Stock Purchase Plan
reserves 300,000 shares of the Company's common stock (subject to adjustment for
any subsequent stock splits, stock dividends and certain other changes in the
common stock) for issuance and sale to any employee who has been employed for
more than a year at the beginning of the calendar year, and who is not a 10%
owner of the Company's stock, at 85% of the then fair market value up to a
maximum of $5,000 in any calendar year. During 1998, 14,966 shares of common
stock were purchased by participants in the plan and proceeds to the Company for
the sale of those shares totaled approximately $141,000.


28
Shoe Carnival, Inc.
Notes to Financial Statements - Continued

Note 10 - Stock Option and Incentive Plans

1989 Stock Option Plan

Non-qualified stock options for a total of 1,500,000 shares of common stock were
granted to certain officers, directors and other key employees prior to 1993. On
November 1, 1992, the participants exercised all outstanding stock options and
the plan was effectively terminated. Net proceeds to the Company from the sale
of such shares were $239,000. In November 1992, the Company loaned an aggregate
of $633,000 on a fully recourse basis to the participants to permit them to pay
an estimated amount of income taxes due as a result of the stock option
exercise. Of this amount, $239,000 was classified as a reduction to paid-in
capital and $158,000 was recorded as a current asset. The notes evidencing such
loans bear interest at a rate of 6% per annum and were originally due in four
equal annual installments, the first of which was paid in 1993. The 1995
principal payment was extended for one year for participants who were employees
of the Company on the date the payment was originally due. In 1996, certain
participants paid an aggregate of $18,000 in principal (plus accrued interest)
to the Company to retire their outstanding notes. The 1995 and 1996 principal
payment for the remaining participants was extended for one year. In May 1997,
an outstanding balance of $158,000 for the Company's former vice chairman,
president and chief executive officer was forgiven as part of a retirement
package. The aggregate principal balance outstanding on the loans to the
participants was $103,000 as of January 31, 1998. The outstanding principal
balance for the remaining participants was paid in March 1998.

1993 Stock Option and Incentive Plan

Effective January 15, 1993, the Company's Board of Directors and shareholders
approved the 1993 Stock Option and Incentive Plan (the "1993 Plan"). The 1993
Plan reserves for issuance 1,500,000 shares of the Company's common stock
(subject to adjustment for any subsequent stock splits, stock dividends and
certain other changes in the common stock) pursuant to any incentive awards
granted by the Stock Option Committee of the Board of Directors which
administers the 1993 Plan. The 1993 Plan provides for the grant of incentive
awards in the form of stock options or restricted stock to officers and other
key employees of the Company. Stock options granted under the plan may be either
options intended to qualify for federal income tax purposes as "incentive stock
options" or options not qualifying for favorable tax treatment ("non-qualified
stock options"). At January 30, 1999, options to purchase 517,842 common shares
were exercisable and 508,578 shares of unissued common stock were reserved for
future grants under the plan.

On March 4, 1999, the Stock Option Committee granted options for an aggregate of
275,250 shares of the Company's common stock to certain officers and key
employees. The options were granted at an exercise price of $11.125 per share,
and have a term of 10 years. The options become exercisable in thirds on each of
the first three anniversaries of the grant date.

The Company applies Accounting Principles Board Opinion No. 25, "Accounting for
Stock Issued to Employees" (APB No. 25), in accounting for employee stock
options. Accordingly, no compensation expense has been recognized for the 1993
Plan.

Pro forma information regarding net income and earnings per share is required by
SFAS No. 123, "Accounting for Stock-Based Compensation," and has been determined
as if the Company had accounted for its stock options under SFAS No. 123's fair
value method. The fair value of these options was estimated at grant date using
Black-Scholes option pricing model with the following weighted average
assumptions:

Fiscal years 1998 1997 1996
-------- -------- --------

Risk free interest rate 5.6% 6.8% 6.8%
Expected dividend yield 0.0% 0.0% 0.0%
Expected volatility 74.3% 53.4% 50.5%
Expected term 5 Years 5 Years 5 Years


29
Shoe Carnival, Inc.
Notes to Financial Statements - Continued

For the purpose of pro forma disclosures, the estimated fair value of the
options is amortized to expense over the options' vesting period. The Company's
pro forma information follows:


(000's, except per share data)
Fiscal years 1998 1997 1996
-------- -------- --------

Pro forma net income $ 9,832 $ 6,789 $ 3,984
Pro forma net income per share-Basic $ .75 $ .52 $ .31
Pro forma net income per share-Diluted $ .73 $ .51 $ .31

The weighted-average fair value of options granted was $7.12, $3.29 and $2.79
for 1998, 1997 and 1996, respectively.

The following table summarizes the transactions pursuant to the stock option
plans for the three-year period ended January 30, 1999:
Weighted Average
Shares Exercise Price
-------- ----------------

Balance at February 3, 1996 558,300 $ 9.27
Granted 339,500 5.31
Cancelled (253,875) 11.94
-------- ------
Balance at February 1, 1997 643,925 6.15
Granted 208,500 6.10
Cancelled (73,836) 5.73
Exercised (51,121) 5.70
-------- ------
Balance at January 31, 1998 727,468 6.21
Granted 212,500 11.00
Cancelled (2,767) 9.39
Exercised (79,927) 6.68
-------- ------
Balance at January 30, 1999 857,274 $ 7.34
======== ======


Note 11 - Contingencies

Litigation

The Company is involved in various routine legal proceedings incidental to the
conduct of its business, none of which is expected to have a material adverse
effect on the Company's financial position.

Note 12 - Other Related Party Transactions

The Company's Chairman and Principal Shareholder and his son are principal
shareholders of LC Footwear, LLC. and PL Footwear, Inc. The Chairman's son also
owns and operates Weaver International Footwear, Inc. ("Weaver International").
The Company purchases name brand merchandise from LC Footwear, LLC., while
Weaver International and PL Footwear, Inc. serve as import agents for the
Company. Weaver International and PL Footwear, Inc. have represented the Company
on a commission basis in dealings with shoe factories in mainland China, where
most of the Company's private label shoes are manufactured.


30
Shoe Carnival, Inc.
Notes to Financial Statements - Continued

The Company purchased approximately $138,000 and $34,000 of merchandise from LC
Footwear, LLC. in 1998 and 1997, respectively. Commissions paid to Weaver
International were $730,000 and $915,000 in 1997 and 1996, respectively.
Commissions paid to PL Footwear, Inc. were $912,000 and $26,000 in 1998 and
1997, respectively.

Note 13 - Quarterly Results (Unaudited)

Quarterly results are determined in accordance with the accounting policies used
for annual data and include certain items based upon estimates for the entire
year. All fiscal quarters in 1998 and 1997 include results for 13 weeks. The
following table summarizes results for 1998 and 1997:

(000's, except per share data)
First Second Third Fourth
1998 Quarter Quarter Quarter Quarter
-------- -------- -------- --------

Net sales $ 65,694 $ 68,104 $ 76,442 $ 69,917
Gross profit 20,674 20,550 24,217 18,575
Operating income 5,365 4,810 6,139 1,238
Net income 3,115 2,822 3,620 670
Net income per share - Basic $ .24 $ .21 $ .27 $ .05
Net income per share - Diluted $ .23 $ .21 $ .27 $ .05

(000's, except per share data)
First Second Third Fourth
1997 Quarter Quarter Quarter Quarter
-------- -------- -------- --------

Net sales $ 59,328 $ 62,393 $ 66,364 $ 58,435
Gross profit 18,330 18,122 20,490 15,625
Operating income 3,286 3,547 5,307 989
Net income 1,818 1,963 3,090 520
Net income per share - Basic $ .14 $ .15 $ .24 $ .04
Net income per share - Diluted $ .14 $ .15 $ .23 $ .04



31
SHOE CARNIVAL, INC.
SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

Charged
Balance at (Credited) to Balance at
Beginning Costs and End of
Descriptions of Period Expenses Period
------------ ----------- ------------- -----------

Year ended February 1, 1997
Reserve for sales returns
and allowances $ 114,492 $ 0 $ 114,492
Inventory reserve $ 4,300,000 $ (3,000,000) $ 1,300,000

Year ended January 31, 1998
Reserve for sales returns
and allowances $ 114,492 $ 0 $ 114,492
Inventory reserve $ 1,300,000 $ 125,000 $ 1,425,000

Year ended January 30, 1999
Reserve for sales returns
and allowances $ 114,492 $ 0 $ 114,492
Inventory reserve $ 1,425,000 $ 175,000 $ 1,600,000


ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

There have been no changes in or disagreements with the Company's independent
accountants on accounting or financial disclosures.


32
PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

The information required by this Item concerning the Directors and nominees for
Director of the Company and concerning any disclosure of delinquent filers is
incorporated herein by reference to the Company's definitive Proxy Statement for
its 1999 Annual Meeting of Shareholders, to be filed with the Commission
pursuant to Regulation 14A within 120 days after the end of the Company's fiscal
year. Information concerning the executive officers of the Company is included
under the caption "Executive Officers of the Company" at the end of Part I of
this Annual Report. Such information is incorporated herein by reference, in
accordance with General Instruction G(3) to Form 10-K and Instruction 3 to Item
401(b) of Regulation S-K.


ITEM 11. EXECUTIVE COMPENSATION

The information required by this Item concerning remuneration of the Company's
officers and Directors and information concerning material transactions
involving such officers and Directors is incorporated herein by reference to the
Company's definitive Proxy Statement for its 1999 Annual Meeting of Shareholders
which will be filed pursuant to Regulation 14A within 120 days after the end of
the Company's fiscal year.


ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The information required by this Item concerning the stock ownership of
management and five percent beneficial owners is incorporated herein by
reference to the Company's definitive Proxy Statement for its 1999 Annual
Meeting of Shareholders which will be filed pursuant to Regulation 14A within
120 days after the end of the Company's last fiscal year.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The information required by this Item concerning certain relationships and
related transactions is incorporated herein by reference to the Company's
definitive Proxy Statement for its 1999 Annual Meeting of Shareholders which
will be filed pursuant to Regulation 14A within 120 days after the end of the
Company's last fiscal year.


33
PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

(a).1. Financial Statements:

The following financial statements of the Company are set forth in
Part II, Item 8.

Report of Management

Independent Auditors' Report

Balance Sheets at January 30, 1999 and January 31, 1998

Statements of Income for the years ended January 30, 1999, January 31,
1998 and February 1, 1997

Statements of Shareholders' Equity for the years ended January 30,
1999, January 31, 1998 and February 1, 1997

Statements of Cash Flows for the years ended January 30, 1999, January
31, 1998 and February 1, 1997

Notes to Financial Statements

2. Financial Statement Schedules:

The following financial statement schedule of the Company is set forth
in Part II, Item 8.

Schedule II Valuation and Qualifying Accounts

3. Exhibits:

A list of exhibits required to be filed as part of this report is set
forth in the Index to Exhibits, which immediately precedes such
exhibits, and is incorporated herein by reference.

(b) Reports on Form 8-K

No reports on Form 8-K were filed during the quarter ended January 30,
1999.


34
SIGNATURES


Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange
Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

Shoe Carnival, Inc.


Date: April 27, 1999 By: /s/ Mark L. Lemond
--------------------
Mark L. Lemond
President and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed below by the following persons on behalf of the registrant and
in the capacities and on the dates indicated.

Signature Title Date
--------- ----- ----


/s/ J. Wayne Weaver Chairman of the Board and Director April 27, 1999
- -------------------
J. Wayne Weaver

/s/ Mark L. Lemond President, Chief Executive Officer April 27, 1999
- ------------------- and Director
Mark L. Lemond (Principal Executive Officer)


/s/ William E. Bindley Director April 27, 1999
- ----------------------
William E. Bindley

/s/ Gerald W. Schoor Director April 27, 1999
- --------------------
Gerald W. Schoor

/s/ W. Kerry Jackson Vice President - Chief Financial April 27, 1999
- -------------------- Officer and Treasurer
W. Kerry Jackson (Principal Financial and Accounting
Officer)



35
INDEX TO EXHIBITS


Exhibit
No. Description
- ------- -----------
3-A (7) (i)Restated Articles of Incorporation of Registrant

(6) (ii)Articles of Amendment of Restated Articles of Incorporation
of Registrant

3-B (3) By-laws of Registrant, as amended to date

4 (i)Amended and Restated Credit Agreement and Promissory Notes
dated April 16, 1999, between Registrant and Mercantile Bank
National Association, First Union National Bank and Old National
Bank

10-D* (1) 1989 Stock Option Plan of Registrant and amendments to such Plan

10-E* (2) 1993 Stock Option and Incentive Plan of Registrant, as amended

10-F* (1) Executive Incentive Compensation Plan of Registrant

10-I (1) Non-competition Agreement dated as of January 15, 1993, between
Registrant J. Wayne Weaver

10-K (1) Form of stock option exercise documents dated November 1,
1992, between Registrant and each of fourteen executive
officers and key employees, including: (I) Exercise Notice;
(ii) Subscription Agreement; (iii) Promissory Note; (iv)
Pledge Agreement; (v) Stock Power

10-L* (2) Employee Stock Purchase Plan of Registrant, as amended

10-M* (4) Consulting agreement dated May 28, 1997, between Registrant and
David H. Russell

10-N* (5) Employment agreement dated April 14, 1997, between Registrant
and Clifton E. Sifford

23 Written consent of Deloitte & Touche LLP

27 Financial Data Schedule

* The indicated exhibit is a management contract, compensatory plan or
arrangement required to filed by Item 601 of Regulation S-K.

(1) The copy of this exhibit filed as the same exhibit number to the Company's
Registration Statement on Form S-1 (Registration No. 33-57902) is
incorporated herein by reference.

(2) The copy of this exhibit filed as the same exhibit number to the Company's
Quarterly Report on Form 10-Q for the quarter ended August 2, 1997 is
incorporated herein by reference.

(3) The copy of this exhibit filed as the same exhibit number to the Company's
Quarterly Report on Form 10-Q for the quarter ended November 2, 1996 is
incorporated herein by reference.

(4) The copy of this exhibit filed as the same exhibit number to the Company's
current Report on Form 8-K dated June 9, 1997 is incorporated herein by
reference.

(5) The copy of this exhibit filed as the same exhibit number to the Company's
Quarterly Report on Form 10-Q for the quarter ended May 3, 1997 is
incorporated herein by reference.

(6) The copy of this exhibit filed as the same exhibit number to the Company's
Quarterly Report on Form 10-Q for the quarter ended August 1, 1998 is
incorporated herein by reference.

(7) The copy of this exhibit filed as exhibit number 3.1 to the Company's
current Report on Form 8-K dated July 17, 1996 is incorporated herin by
reference.

36