Harte Hanks
HHS
#10301
Rank
$18.53 M
Marketcap
$2.50
Share price
0.00%
Change (1 day)
-47.81%
Change (1 year)

Harte Hanks - 10-Q quarterly report FY


Text size:
Table of Contents

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 


 

FORM 10-Q

 


 

xQuarterly report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

 

For the quarterly period ended September 30, 2004

 

¨Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

 

For the transition period from              to            

 

Commission File Number 1-7120

 


 

HARTE-HANKS, INC.

(Exact name of registrant as specified in its charter)

 


 

Delaware 74-1677284

(State or other jurisdiction

of incorporation or organization)

 

(I.R.S. Employer

Identification Number)

200 Concord Plaza Drive, San Antonio, Texas 78216
(Address of principal executive offices) (Zip Code)

 

Registrant’s telephone number including area code — 210/829-9000

 


 

Indicate by checkmark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  x    No  ¨

 

Indicate by checkmark whether registrant is an accelerated filer (as defined in Exchange Act Rule 12b-2).    Yes  x    No  ¨

 

Indicate the number of shares outstanding of each of the issuer’s classes of common stock: $1 par value per share, 85,320,612 shares as of October 31, 2004.

 



Table of Contents

HARTE-HANKS, INC. AND SUBSIDIARIES

TABLE OF CONTENTS

FORM 10-Q REPORT

September 30, 2004

 

         Page

Part I. Financial Information

   
Item 1. Interim Condensed Consolidated Financial Statements (Unaudited)    
    Condensed Consolidated Balance Sheets – September 30, 2004 and December 31, 2003   3
    Consolidated Statements of Operations – Three months ended September 30, 2004 and 2003  4
    Consolidated Statements of Operations – Nine months ended September 30, 2004 and 2003  5
    Consolidated Statements of Cash Flows – Nine months ended September 30, 2004 and 2003  6
    Consolidated Statements of Stockholders’ Equity and Comprehensive Income – Nine months ended September 30, 2004 and twelve months ended December 31, 2003   7
    Notes to Unaudited Condensed Consolidated Financial Statements   8
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations   12
Item 3. Quantitative and Qualitative Disclosures About Market Risk   18

Item 4

 Controls and Procedures   18

Part II.Other Information

   

Item 2.

 Unregistered Sales of Equity Securities and Use of Proceeds   19
Item 6. Exhibits   19

 

2


Table of Contents

Item 1. Interim Condensed Consolidated Financial Statements (Unaudited)

 

Harte-Hanks, Inc. and Subsidiaries

Condensed Consolidated Balance Sheets (in thousands, except share amounts)

 

   (Unaudited)
September 30,
2004


  December 31,
2003


 

Assets

         

Current assets

         

Cash and cash equivalents

  $19,135  $32,151 

Accounts receivable, net

   181,579   152,703 

Inventory

   5,793   5,213 

Prepaid expenses

   16,041   13,816 

Current deferred income tax asset

   8,813   7,682 

Other current assets

   7,882   5,732 
   


 


Total current assets

   239,243   217,297 

Property, plant and equipment, (less accumulated depreciation of $206,678 in 2004 and $194,987 in 2003)

   104,651   97,747 

Goodwill, (less accumulated amortization of $81,973 in 2004 and 2003)

   448,762   437,156 

Other intangible assets, (less accumulated amortization of $2,783 in 2004 and $2,333 in 2003)

   2,217   2,667 

Other assets

   3,815   4,263 
   


 


Total assets

  $798,688  $759,130 
   


 


Liabilities and Stockholders’ Equity

         

Current liabilities

         

Accounts payable

  $49,565  $47,891 

Accrued payroll and related expenses

   32,599   22,808 

Customer deposits and unearned revenue

   54,283   48,658 

Income taxes payable

   5,765   7,776 

Other current liabilities

   7,028   6,939 
   


 


Total current liabilities

   149,240   134,072 

Long-term debt

   20,000   5,000 

Other long-term liabilities

   74,472   64,460 
   


 


Total liabilities

   243,712   203,532 
   


 


Stockholders’ equity

         

Common stock, $1 par value per share, 250,000,000 shares authorized. 114,176,842 and 113,280,794 shares issued at September 30, 2004 and December 31, 2003, respectively

   114,177   113,281 

Additional paid-in capital

   249,756   235,996 

Retained earnings

   858,587   798,974 

Less treasury stock: 28,935,200 and 25,788,502 shares at cost at September 30, 2004 and December 31, 2003, respectively

   (648,590)  (573,863)

Accumulated other comprehensive loss

   (18,954)  (18,790)
   


 


Total stockholders’ equity

   554,976   555,598 
   


 


Total liabilities and stockholders’ equity

  $798,688  $759,130 
   


 


 

See Notes to Unaudited Condensed Consolidated Financial Statements.

 

3


Table of Contents

Harte-Hanks, Inc. and Subsidiaries

Consolidated Statements of Operations (in thousands, except per share amounts)

(Unaudited)

 

   

Three Months Ended

September 30,


 
   2004

  2003

 

Operating revenues

  $262,566  $239,366 
   


 


Operating expenses

         

Labor

   99,726   88,442 

Production and distribution

   91,326   84,906 

Advertising, selling, general and administrative

   20,987   20,264 

Depreciation and amortization

   6,871   7,090 

Intangible amortization

   150   150 
   


 


Total operating expenses

   219,060   200,852 
   


 


Operating income

   43,506   38,514 
   


 


Other expenses (income)

         

Interest expense

   239   199 

Interest income

   (31)  (32)

Other, net

   243   488 
   


 


    451   655 
   


 


Income before income taxes

   43,055   37,859 

Income tax expense

   17,402   14,935 
   


 


Net income

  $25,653  $22,924 
   


 


Basic earnings per common share

  $0.30  $0.26 
   


 


Weighted-average common shares outstanding

   85,612   88,288 
   


 


Diluted earnings per common share

  $0.29  $0.26 
   


 


Weighted-average common and common equivalent shares outstanding

   87,259   89,571 
   


 


 

See Notes to Unaudited Condensed Consolidated Financial Statements.

 

4


Table of Contents

Harte-Hanks, Inc. and Subsidiaries

Consolidated Statements of Operations (in thousands, except per share amounts)

(Unaudited)

 

   

Nine Months Ended

September 30,


 
   2004

  2003

 

Operating revenues

  $752,970  $688,855 
   


 


Operating expenses

         

Labor

   291,175   262,595 

Production and distribution

   261,247   241,272 

Advertising, selling, general and administrative

   61,071   57,202 

Depreciation and amortization

   21,065   22,523 

Intangible amortization

   450   450 
   


 


Total operating expenses

   635,008   584,042 
   


 


Operating income

   117,962   104,813 
   


 


Other expenses (income)

         

Interest expense

   671   650 

Interest income

   (322)  (132)

Other, net

   928   1,501 
   


 


    1,277   2,019 
   


 


Income before income taxes

   116,685   102,794 

Income tax expense

   46,697   40,410 
   


 


Net income

  $69,988  $62,384 
   


 


Basic earnings per common share

  $0.81  $0.70 
   


 


Weighted-average common shares outstanding

   86,467   88,887 
   


 


Diluted earnings per common share

  $0.79  $0.69 
   


 


Weighted-average common and common equivalent shares outstanding

   88,084   90,327 
   


 


 

See Notes to Unaudited Condensed Consolidated Financial Statements.

 

5


Table of Contents

Harte-Hanks, Inc. and Subsidiaries

Consolidated Statements of Cash Flows (in thousands)

(Unaudited)

 

   Nine Months Ended
September 30,


 
   2004

  2003

 

Cash Flows from Operating Activities

         

Net income

  $69,988  $62,384 

Adjustments to reconcile net income to cash provided by operating activities:

         

Depreciation and amortization

   21,065   22,523 

Intangible amortization

   450   450 

Amortization of option-related compensation

   76   72 

Deferred income taxes

   7,220   9,103 

Other, net

   314   297 

Changes in operating assets and liabilities, net of acquisitions:

         

Increase in accounts receivable, net

   (27,810)  (6,615)

(Increase) decrease in inventory

   (580)  472 

(Increase) decrease in prepaid expenses and other current assets

   (4,276)  110 

Increase in accounts payable

   1,415   9,204 

Increase (decrease) in other accrued expenses and other current liabilities

   14,107   (1,252)

Other, net

   2,452   (8,836)
   


 


Net cash provided by operating activities

   84,421   87,912 
   


 


Cash Flows from Investing Activities

         

Acquisitions, net of cash acquired

   (17,173)  (343)

Purchases of property, plant and equipment

   (22,115)  (25,683)

Proceeds from sale of property, plant and equipment

   181   444 
   


 


Net cash used in investing activities

   (39,107)  (25,582)
   


 


Cash Flows from Financing Activities

         

Long-term borrowings

   45,000   45,000 

Repayment of long-term borrowings

   (30,000)  (36,300)

Issuance of common stock

   9,786   10,069 

Purchase of treasury stock

   (72,862)  (68,483)

Issuance of treasury stock

   121   95 

Dividends paid

   (10,375)  (7,992)
   


 


Net cash used in financing activities

   (58,330)  (57,611)
   


 


Net (decrease) increase in cash and cash equivalents

   (13,016)  4,719 

Cash and cash equivalents at beginning of year

   32,151   25,026 
   


 


Cash and cash equivalents at end of period

  $19,135  $29,745 
   


 


 

See Notes to Unaudited Condensed Consolidated Financial Statements.

 

6


Table of Contents

Harte-Hanks, Inc. and Subsidiaries

Consolidated Statements of Stockholders’ Equity and Comprehensive Income (in thousands)

(2004 Unaudited)

 

   Common
Stock


  Additional
Paid-In
Capital


  Retained
Earnings


  Treasury
Stock


  Accumulated
Other
Comprehensive
Income (Loss)


  Total
Stockholders’
Equity


 

Balance at January 1, 2003

  $111,535  $216,149  $722,231  $(491,793) $(25,589) $532,533 

Common stock issued- employee benefit plans

   213   3,199   —     —     —     3,412 

Exercise of stock options for cash and by surrender of shares

   1,533   10,392   —     (5,828)  —     6,097 

Tax benefit of options exercised

   —     6,282   —     —     —     6,282 

Dividends paid ($0.12 per share)

   —     —     (10,619)  —     —     (10,619)

Treasury stock repurchased

   —     —     —     (76,393)  —     (76,393)

Treasury stock issued

   —     (26)  —     151   —     125 

Comprehensive income, net of tax:

                         

Net income

   —     —     87,362   —     —     87,362 

Adjustment for minimum pension liability (net of tax of $2,652)

   —     —     —     —     4,053   4,053 

Foreign currency translation adjustment

   —     —     —     —     2,746   2,746 
                       


Total comprehensive income

                       94,161 
   

  


 


 


 


 


Balance at December 31, 2003

   113,281   235,996   798,974   (573,863)  (18,790)  555,598 

Common stock issued- employee benefit plans

   132   2,450   —     —     —     2,582 

Exercise of stock options for cash and by surrender of shares

   764   7,667   —     (1,981)  —     6,450 

Tax benefit of options exercised

   —     3,638   —     —     —     3,638 

Dividends paid ($0.12 per share)

   —     —     (10,375)  —     —     (10,375)

Treasury stock repurchased

   —     —     —     (72,862)  —     (72,862)

Treasury stock issued

   —     5   —     116   —     121 

Comprehensive income, net of tax:

                         

Net income

   —     —     69,988   —     —     69,988 

Foreign currency translation adjustment

   —     —     —     —     (164)  (164)
                       


Total comprehensive income

                       69,824 
   

  


 


 


 


 


Balance at September 30, 2004

  $114,177  $249,756  $858,587  $(648,590) $(18,954) $554,976 
   

  


 


 


 


 


 

See Notes to Unaudited Condensed Consolidated Financial Statements.

 

7


Table of Contents

Harte-Hanks, Inc. and Subsidiaries

 

Notes to Unaudited Condensed Consolidated Financial Statements

 

Note A - Basis of Presentation

 

The accompanying unaudited Condensed Consolidated Financial Statements include the accounts of Harte-Hanks, Inc. and subsidiaries (the “Company”).

 

The statements have been prepared in accordance with accounting principles generally accepted in the United States of America for interim financial information and with the instructions to Form 10-Q and Rule 10-01 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by accounting principles generally accepted in the United States of America for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring adjustments) considered necessary for a fair presentation have been included. Operating results for the three months and nine months ended September 30, 2004 are not necessarily indicative of the results that may be expected for the year ending December 31, 2004. For further information, refer to the consolidated financial statements and footnotes included in the Company’s annual report on Form 10-K for the year ended December 31, 2003.

 

Certain prior period amounts have been reclassified for comparative purposes.

 

Note B - Income Taxes

 

The Company’s quarterly income tax provision of $17.4 million was calculated using an effective income tax rate of approximately 40.4%. The Company’s nine month income tax provision of $46.7 million, was calculated using an effective income tax rate of approximately 40.0%. The Company’s effective income tax rate is derived by estimating pretax income and income tax expense for the year ending December 31, 2004. The effective income tax rate calculated is higher than the federal statutory rate of 35% due to the addition of state taxes and to certain expenses recorded for financial reporting purposes that are not deductible for federal income tax purposes.

 

Note C - Earnings Per Share

 

A reconciliation of basic and diluted earnings per share (EPS) is as follows:

 

   Three Months Ended
September 30,


In thousands, except per share amounts


  2004

  2003

BASIC EPS

        

Net Income

  $25,653  $22,924
   

  

Weighted-average common shares outstanding used in earnings per share computations

   85,612   88,288
   

  

Earnings per common share

  $0.30  $0.26
   

  

DILUTED EPS

        

Net Income

  $25,653  $22,924
   

  

Shares used in diluted earnings per share computations

   87,259   89,571
   

  

Earnings per common share

  $0.29  $0.26
   

  

Computation of shares used in earnings per share computations:

        

Weighted-average outstanding common shares

   85,612   88,288

Weighted average common equivalent shares - dilutive effect of option shares

   1,647   1,283
   

  

Shares used in diluted earnings per share computations

   87,259   89,571
   

  

 

8


Table of Contents

For the purpose of calculating the shares used in the diluted EPS calculation for the three months ended September 30, 2004 there were no anti-dilutive options outstanding. For the purpose of calculating the shares used in the diluted EPS calculation for the three months ending September 30, 2003, 753,000 anti-dilutive market price options have been excluded from the EPS calculations.

 

   Nine Months Ended
September 30,


In thousands, except per share amounts


  2004

  2003

BASIC EPS

        

Net Income

  $69,988  $62,384
   

  

Weighted-average common shares outstanding used in earnings per share computations

   86,467   88,887
   

  

Earnings per common share

  $0.81  $0.70
   

  

DILUTED EPS

        

Net Income

  $69,988  $62,384
   

  

Shares used in diluted earnings per share computations

   88,084   90,327
   

  

Earnings per common share

  $0.79  $0.69
   

  

Computation of shares used in earnings per share computations:

        

Weighted-average outstanding common shares

   86,467   88,887

Weighted-average common equivalent shares - dilutive effect of option shares

   1,617   1,440
   

  

Shares used diluted in earnings per share computations

   88,084   90,327
   

  

 

For the purpose of calculating the shares used in the diluted EPS calculation for the nine months ended September 30, 2004 and 2003, 93,000 and 762,000 anti-dilutive market price options have been excluded from the EPS calculations, respectively.

 

Note D – Business Segments

 

Harte-Hanks is a highly focused targeted media company with operations in two segments – Direct Marketing and Shoppers.

 

Information about the Company’s operations in its two different business segments follows:

 

   Three Months Ended
September 30,


 

In thousands


  2004

  2003

 

Operating revenues

         

Direct Marketing

  $162,410  $147,964 

Shoppers

   100,156   91,402 
   


 


Total operating revenues

  $262,566  $239,366 
   


 


Operating Income

         

Direct Marketing

  $23,508  $19,712 

Shoppers

   23,013   20,719 

Corporate Activities

   (3,015)  (1,917)
   


 


Total operating income

  $43,506  $38,514 
   


 


Income before income taxes

         

Operating income

  $43,506  $38,514 

Interest expense

   (239)  (199)

Interest income

   31   32 

Other, net

   (243)  (488)
   


 


Total income before income taxes

  $43,055  $37,859 
   


 


 

9


Table of Contents
   Nine Months Ended
September 30,


 

In thousands


  2004

  2003

 

Operating revenues

         

Direct Marketing

  $461,804  $424,473 

Shoppers

   291,166   264,382 
   


 


Total operating revenues

  $752,970  $688,855 
   


 


Operating Income

         

Direct Marketing

  $61,217  $53,289 

Shoppers

   64,801   57,678 

Corporate Activities

   (8,056)  (6,154)
   


 


Total operating income

  $117,962  $104,813 
   


 


Income before income taxes

         

Operating income

  $117,962  $104,813 

Interest expense

   (671)  (650)

Interest income

   322   132 

Other, net

   (928)  (1,501)
   


 


Total income before income taxes

  $116,685  $102,794 
   


 


 

Note E – Stock-Based Compensation

 

The Company has adopted the disclosure-only provisions of SFAS No. 123. Accordingly, no compensation expense has been recognized for options granted where the exercise price is equal to the market price of the underlying stock at the date of grant. For options issued with an exercise price below the market price of the underlying stock on the date of grant, the Company recognizes compensation expense under the provisions of APB No. 25, as permitted under SFAS No. 123.

 

Had compensation expense for the Company’s options been determined based on the fair value at the grant date for awards since January 1, 1995, consistent with the provisions of SFAS No. 123, the Company’s net income and diluted earnings per share would have been reduced to the pro forma amounts indicated below:

 

   Three Months Ended
September 30,


 

In thousands, except per share amounts


  2004

  2003

 

Net income – as reported

  $25,653  $22,924 

Stock-based employee compensation expense, included in reported net income, net of related tax effects

   15   15 

Stock-based employee compensation expense determined under fair value based methods for all awards, net of related tax effects

   (1,057)  (952)
   


 


Net income – pro forma

  $24,611  $21,987 
   


 


Basic earnings per share – as reported

  $0.30  $0.26 

Basic earnings per share – pro forma

  $0.29  $0.25 

Diluted earnings per share – as reported

  $0.29  $0.26 

Diluted earnings per share – pro forma

  $0.28  $0.25 

 

10


Table of Contents
   Nine Months Ended
September 30,


 

In thousands, except per share amounts


  2004

  2003

 

Net income – as reported

  $69,988  $62,384 

Stock-based employee compensation expense, included in reported net income, net of related tax effects

   46   44 

Stock-based employee compensation expense determined under fair value based methods for all awards, net of related tax effects

   (2,771)  (2,805)
   


 


Net income – pro forma

  $67,263  $59,623 
   


 


Basic earnings per share – as reported

  $0.81  $0.70 

Basic earnings per share – pro forma

  $0.78  $0.67 

Diluted earnings per share – as reported

  $0.79  $0.69 

Diluted earnings per share – pro forma

  $0.76  $0.66 

 

The fair value of each option grant is estimated on the date of grant using the Black-Scholes option-pricing model with the following weighted-average assumptions used for grants during the nine months ended September 30, 2004 and 2003:

 

   Nine Months Ended
September 30,


 
   2004

  2003

 

Expected dividend yield.

  0.71% 0.63%

Expected stock price volatility

  26.4% 26.7%

Risk free interest rate

  3.8% 4.0%

Expected Life of options

  3-10 years  3-10 years 

 

Note F – Components of Net Periodic Pension Benefit Cost

 

Prior to January 1, 1999, the Company maintained a defined benefit pension plan for which most of its employees were eligible. In conjunction with significant enhancements to the Company’s 401(k) plan, the Company elected to freeze benefits under this defined benefit pension plan as of December 31, 1998.

 

In 1994, the Company adopted a non-qualified, supplemental pension plan covering certain employees, which provides for incremental pension payments so that total pension payments equal those amounts that would have been payable from the Company’s principal pension plan if it were not for limitations imposed by income tax regulation. The benefits under this supplemental pension plan will continue to accrue as if the principal pension plan had not been frozen.

 

Net pension cost for both plans included the following components:

 

   Three Months Ended
September 30,


 

In thousands


  2004

  2003

 

Service Cost

  $140  $131 

Interest Cost

   1,642   1,640 

Expected return on plan assets

   (1,849)  (1,491)

Amortization of prior service cost

   16   16 

Transition obligation

   24   —   

Recognized actuarial loss

   491   620 
   


 


Net periodic benefit cost

  $464  $916 
   


 


 

11


Table of Contents
   Nine Months Ended
September 30,


 

In thousands, except per share amounts


  2004

  2003

 

Service Cost

  $421  $392 

Interest Cost

   4,927   4,920 

Expected return on plan assets

   (5,547)  (4,473)

Amortization of prior service cost

   47   48 

Transition obligation

   72   —   

Recognized actuarial loss

   1,473   1,860 
   


 


Net periodic benefit cost

  $1,393  $2,747 
   


 


 

The Company presently does not expect to make a contribution to either of its pension plans in 2004.

 

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

 

Overview

 

Harte-Hanks is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves the return on its clients’ marketing investment with a range of services organized around five solution points: Construct and update the database – Access the data – Analyze the data – Apply the knowledge – Execute the programs. Experts at each element within this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Harte-Hanks Shoppers is North America’s largest owner, operator and distributor of shopper publications, with shoppers that are zoned into more than 900 separate editions with circulation in excess of 11 million in California and Florida each week.

 

Harte-Hanks derives its revenues from the sale of direct marketing services and shopper advertising services. As a worldwide business, direct marketing is affected by general national and international economic trends. Shoppers operate in local markets and are largely affected by the strength of the local economies. The Company’s principal expense items are payroll, postage and transportation.

 

Results of Operations

 

Operating results were as follows:

 

   Three months ended

  

Change


  Nine months ended

  

Change


 

In thousands


  Sept. 30, 2004

  Sept. 30, 2003

   Sept. 30, 2004

  Sept. 30, 2003

  

Revenues

  $262,566  $239,366  9.7% $752,970  $688,855  9.3%

Operating expenses

   219,060   200,852  9.1%  635,008   584,042  8.7%
   

  

     

  

    

Operating income

  $43,506  $38,514  13.0% $117,962  $104,813  12.5%
   

  

     

  

    

Net income

  $25,653  $22,924  11.9% $69,988  $62,384  12.2%
   

  

     

  

    

Diluted earnings per share

  $0.29  $0.26  11.5% $0.79  $0.69  14.5%
   

  

     

  

    

 

Consolidated revenues increased 9.7% to $262.6 million and operating income increased 13.0% to $43.5 million in the third quarter of 2004 when compared to the third quarter of 2003. Overall operating expenses compared to 2003 increased 9.1% to $219.1 million in the third quarter of 2004 when compared to the third quarter of 2003.

 

Net income increased 11.9% to $25.7 million and diluted earnings per share grew

 

12


Table of Contents

11.5% to 29 cents per share in the third quarter of 2004 when compared to the third quarter of 2003. The increase in net income was a result of increased operating income in the third quarter of 2004 when compared to the third quarter of 2003.

 

Direct Marketing

 

Direct Marketing operating results were as follows:

 

   Three months ended

  Change

  Nine months ended

  Change

 

In thousands


  Sept. 30, 2004

  Sept. 30, 2003

   Sept. 30, 2004

  Sept. 30, 2003

  

Revenues

  $162,410  $147,964  9.8% $461,804  $424,473  8.8%

Operating expenses

   138,902   128,252  8.3%  400,587   371,184  7.9%
   

  

     

  

    

Operating income

  $23,508  $19,712  19.3% $61,217  $53,289  14.9%
   

  

     

  

    

 

Direct Marketing revenues increased $14.4 million, or 9.8%, in the third quarter of 2004 compared to 2003. These results reflect year-over-year revenue growth in all of Direct Marketing’s vertical markets. Revenues from the high-tech/telecom, pharmaceutical/healthcare and select vertical market groups all had double-digit growth compared to the prior year quarter. Revenues from the financial services vertical market and retail vertical market had mid to high single-digit growth compared to the third quarter of 2003. This was the second consecutive quarter that all of Direct Marketing’s vertical markets increased on a year-over-year comparison. Revenues from the Company’s vertical markets are impacted by the economic fundamentals of each industry as well as the financial condition of specific customers.

 

From a service offering perspective, Direct Marketing experienced increased revenues from customer care, fulfillment, software, logistics, analytics, database processing and telesales. Partially offsetting these increases were declines in revenues from data processing.

 

Operating expenses increased $10.7 million, or 8.3%, in the third quarter of 2004 compared to 2003. Labor costs increased $7.9 million, or 12.7%, in the third quarter of 2004 compared to 2003 as a result of increased incentive compensation due to Direct Marketing’s financial performance, higher payroll costs due to higher volumes and increased headcount, and higher unemployment taxes. Labor costs were partially offset by lower healthcare costs and pension expense. Production and distribution costs increased $2.6 million, or 5.4%, due primarily to higher logistics-related transportation costs, outsourcing costs, and production services expense, which were partially offset by decreased lease expense. General and administrative expense increased $0.4 million, or 3.3%, due to increased bad debt expense and employee expenses, partially offset by decreased professional services. Depreciation and amortization expense decreased $0.3 million, or 4.5%, due to lower capital expenditures starting in 2001 and continuing into 2002 and assets becoming fully depreciated.

 

Direct Marketing revenues increased $37.3 million, or 8.8%, in the first nine months of 2004 compared to the first nine months of 2003. These results reflect double-digit year-over-year revenue growth from the high-tech/telecom, financial services, and pharmaceutical/healthcare vertical markets. Direct Marketing also had low to mid single digit revenue growth from its select vertical market group and retail vertical market in the first nine months of 2004.

 

From a service offering perspective, Direct Marketing experienced increased revenues from customer care, analytics, software, fulfillment, targeted mail, and agency-related business. Partially offsetting these increases were declines in revenues from data sales and data processing.

 

Operating expenses increased $29.4 million, or 7.9%, in the first nine months of 2004 compared to the first nine months of 2003. Labor costs increased $20.4 million, or 11.1%, in the first nine months of 2004 compared to 2003 as a result of increased incentive compensation due to Direct Marketing’s financial

 

13


Table of Contents

performance, higher payroll costs due to higher volumes and increased headcount, and higher unemployment taxes. Labor costs were partially offset by lower healthcare costs and pension expense. Production and distribution costs increased $8.5 million, or 6.2% primarily due to higher outsourcing costs and production services, which were partially offset by decreased lease expense and logistics-related transportation costs. General and administrative expense increased $2.0 million, or 6.4%, due to increased insurance costs and bad debt expense, partially offset by decreased professional services. Depreciation and amortization expense decreased $1.5 million, or 8.0%, due to lower capital expenditures starting in 2001 and continuing into 2002 and assets becoming fully depreciated.

 

Direct Marketing’s largest cost components are labor, outsourced costs, and transportation. Each of these costs are variable and tend to fluctuate with revenues and the demand for the Company’s direct marketing services.

 

The acquisition of Avellino Technologies Ltd. at the end of February 2004 had a minimal impact on revenues and operating expenses for the first nine months of 2004, and is not expected to materially impact revenues or operating expenses for the full year 2004.

 

Shoppers

 

Shopper operating results were as follows:

 

   Three months ended

  Change

  Nine months ended

  Change

 

In thousands


  Sept. 30, 2004

  Sept. 30, 2003

   Sept. 30, 2004

  Sept. 30, 2003

  

Revenues

  $100,156  $91,402  9.6% $291,166  $264,382  10.1%

Operating expenses

   77,143   70,683  9.1%  226,365   206,704  9.5%
   

  

     

  

    

Operating income

  $23,013  $20,719  11.1% $64,801  $57,678  12.3%
   

  

     

  

    

 

Shopper revenues increased $8.8 million, or 9.6%, in the third quarter of 2004 compared to 2003. Revenue increases were the result of improved sales in established markets as well as new year-over-year geographic expansions into new neighborhoods and household growth in California and Florida. Shoppers expanded circulation by approximately 148,500 in California and Florida during the third quarter of 2004 and at the end of the quarter Shopper circulation was more than 11.0 million (including circulation of 241,000 in South Orange County, California where Shoppers publish two editions each week). The Company believes that expansions provide increased revenue opportunities and plans to expand in each of the next few years. Newer areas initially contribute less from a revenue-per-thousand perspective than existing areas, and in fact are typically expected to be less profitable or even unprofitable until the publications in those areas mature.

 

From a product-line perspective, Shoppers had growth in both run-of-press (ROP, or in-book) advertising and its distribution products.

 

Operating expenses increased $6.5 million, or 9.1%, in the third quarter of 2004 compared to 2003. Labor costs increased $2.7 million, or 10.8%, due to higher payroll costs as a result of higher volumes and circulation expansions, and higher unemployment taxes, partially offset by lower pension and health care expense. Production costs increased $3.8 million, or 10.5%, including increased postage of $1.9 million due to increased volumes, and increased paper costs due to increased volumes and rates. General and administrative costs decreased slightly, down 0.4%, primarily due to decreased promotion costs, insurance expense, and professional services, partially offset by higher bad debt expense and business services. Depreciation and amortization expense increased slightly, up 3.6% in the third quarter of 2004 compared to 2003 due to recent capital investments to support future growth.

 

Shopper revenues increased $26.8 million, or 10.1%, in the first nine months of 2004 compared to the first nine months of 2003. Revenue increases were the

 

14


Table of Contents

result of improved sales in established markets as well as new year-over-year geographic expansions into new neighborhoods and household growth in California and Florida. Shoppers expanded circulation by approximately, 600,000 in the first nine months of 2004.

 

From a product-line perspective, Shoppers had growth in both run-of-press (ROP, or in-book) advertising and its distribution products.

 

Operating expenses increased $19.7 million, or 9.5%, in the first nine months of 2004 compared to the first nine months of 2003. Labor costs increased $7.1 million, or 9.6%, due to higher payroll costs as a result of higher volumes and circulation expansions, and higher unemployment taxes, partially offset by lower pension expense. Production costs increased $11.5 million, or 11.0%, including additional postage of $6.2 million due to increased volumes, increased paper costs due to increased volumes and rates and higher outsourcing costs. General and administrative costs increased $1.0 million, or 4.4%, due to increased business services costs, bad debt expense, taxes and employee expense, partially offset by decreased promotion costs. Depreciation and amortization expense increased slightly, up 1.2% during the first nine months of 2004 compared to 2003 due to recent capital investments to support future growth.

 

Shopper labor costs are variable and tend to fluctuate with volumes and revenues. Standard postage rates increased at the beginning of the third quarter of 2002 and it is unclear at this time when the next increase might occur. Increased postage rates would impact total Shopper production costs. Newsprint prices began to climb in the fourth quarter of 2003 and continued to increase in the first nine months of 2004. This increase impacted Shopper’s production costs in the first nine months of 2004 and is expected to impact Shopper’s production costs for the remainder of the year.

 

General Corporate Expense

 

General corporate expense increased $1.1 million, or 57.3%, to $3.0 million during the third quarter of 2004 compared to the third quarter of 2003. General corporate expense increased $1.9 million, or 30.9%, to $8.0 million during the first nine months of 2004 compared to the first nine months of 2003. The increase in general corporate expense in both the third quarter and the first nine months of 2004 was primarily a result of increased incentive compensation due to the Company’s financial performance, and increased professional services.

 

Other Income and Expense

 

Other net expense for the third quarter and first nine months of 2004 primarily consists of balance-based bank charges and stockholder expenses, and was partially offset by currency gains.

 

Interest Expense/Interest Income

 

Interest expense was up slightly in the third quarter and first nine months of 2004 compared to the same periods in 2003, primarily due to increases in interest rates.

 

Interest income was flat in the third quarter of 2004 compared to the third quarter of 2003. Interest income was up $0.2 million in the first nine months of 2004 compared to the first nine months of 2003 due to interest related to a tax refund the Company received in the first quarter of 2004.

 

15


Table of Contents

Income Taxes

 

The Company’s income tax expense increased $2.5 million in the third quarter of 2004 and $6.3 million in the first nine months of 2004 compared to the same periods in 2003. These changes were primarily due to the changes in pre-tax income levels. The effective tax rate was 40.4% for the third quarter of 2004 and 39.4% for the third quarter of 2003. The effective tax rate was 40.0% for the first nine months of 2004 and 39.3% for the first nine months of 2003.

 

Liquidity and Capital Resources

 

Cash provided by operating activities for the nine months ended September 30, 2004 was $84.4 million, compared to $87.9 million for the first nine months of 2003. Net cash outflows from investing activities were $39.1 million for the first nine months of 2004, compared to $25.6 million for the first nine months of 2003. The difference between net cash outflows from investing activities in 2004 and 2003 is primarily the result of the acquisition of Avellino Technologies Ltd. in February 2004. The remaining net cash outflows in both years primarily relate to purchases of fixed assets. Net cash outflows from financing activities were $58.3 million in 2004 compared to $57.6 million in 2003. The difference between net cash outflows from financing activities in 2004 and 2003 is attributable primarily to net borrowings on the Company’s credit facility of $15.0 million in the first nine months of 2004 compared to net borrowings of $8.7 million in the first nine months of 2003. Partially offsetting the difference in outflows from financing activities in 2004 compared to 2003 were a higher amount spent for the repurchase of treasury stock and higher dividend payments in 2004.

 

Capital resources are also available from and provided through the Company’s unsecured credit facility. This credit facility, a three-year $125 million variable-rate, revolving loan commitment, was put in place on October 18, 2002. All borrowings under this credit agreement are to be repaid by October 17, 2005. As of September 30, 2004, the Company had $105 million of unused borrowing capacity under this credit facility. Management believes that its credit facility, together with cash provided from operating activities, will be sufficient to fund operations and anticipated acquisitions, capital expenditures, stock repurchases and dividend payments for the foreseeable future. Management also believes that the Company has the ability to obtain a larger credit facility if it were to become necessary.

 

Factors That May Affect Future Results and Financial Condition

 

From time to time, in both written reports and oral statements by senior management, the Company may express its expectations regarding its future performance. These “forward-looking statements” are inherently uncertain, and investors should realize that events could turn out to be other than what senior management expected. Set forth below are some key factors that could affect the Company’s future performance, including its revenues, net income and earnings per share; however, the risks described below are not the only ones the Company faces. Additional risks and uncertainties that are not presently known, or that the Company currently considers immaterial, could also impair the Company’s business operations.

 

Legislation – There could be a material adverse impact on the Company’s Direct Marketing business due to the enactment of additional legislation or industry regulations, including consumer privacy legislation. Restrictions or prohibitions could be placed upon the collection and use of information that is currently legally available.

 

Data Suppliers – There could be a material adverse impact on the Company’s Direct Marketing business if owners of the data the Company uses were to withdraw the data. Data providers could withdraw their data if there is a competitive reason to do so or if additional legislation is passed restricting the use of the data.

 

16


Table of Contents

Acquisitions - The Company continues to pursue acquisition opportunities. Acquisition activities, even if not consummated, require substantial amounts of management time and can distract from normal operations. In addition, there can be no assurance that the synergies and other objectives sought in acquisitions will be achieved.

 

Competition – Direct marketing is a rapidly evolving business, subject to periodic technological advancements, high turnover of customer personnel who make buying decisions, and changing customer needs and preferences. Consequently, the Company’s Direct Marketing business faces competition in all of its offerings and within each of its vertical markets. The Company’s Shopper business competes for advertising, as well as for readers, with other print and electronic media. Competition comes from local and regional newspapers, magazines, radio, broadcast and cable television, shoppers, other communications media and other advertising printers that operate in the Company’s markets. The extent and nature of such competition are, in large part, determined by the location and demographics of the markets targeted by a particular advertiser, and the number of media alternatives in those markets. Failure to continually improve the Company’s current processes and to develop new products and services could result in the loss of the Company’s customers to current or future competitors. In addition, failure to gain market acceptance of new products and services could adversely affect the Company’s growth.

 

Qualified Personnel – The Company believes that its future prospects will depend in large part upon its ability to attract, train and retain highly skilled technical, client services and administrative personnel. While dependent on employment levels and general economic conditions, qualified personnel historically have been in great demand and from time to time and in the foreseeable future will likely remain a limited resource.

 

Postal Rates – The Company’s Shoppers and Direct Marketing services depend on the United States Postal Service to deliver products. The Company’s Shoppers are delivered by standard mail, and postage is the second largest expense, behind payroll, in the Company’s Shopper business. Standard postage rates increased at the beginning of the third quarter of 2002. Overall Shopper postage costs are expected to grow as a result of anticipated increases in circulation and insert volumes. Postal rates also influence the demand for the Company’s Direct Marketing services even though the cost of mailings is borne by the Company’s customers and is not directly reflected in the Company’s revenues or expenses.

 

Paper Prices – Paper represents a substantial expense in the Company’s Shopper operations. In recent years newsprint prices have fluctuated widely, and such fluctuations can materially affect the results of the Company’s operations.

 

Economic Conditions – Changes in national economic conditions can affect levels of advertising expenditures generally, and such changes can affect each of the Company’s businesses. In addition, revenues from the Company’s Shopper business are dependent to a large extent on local advertising expenditures in the markets in which they operate. Such expenditures are substantially affected by the strength of the local economies in those markets. Direct Marketing revenues are dependent on national and international economies.

 

Interest Rates – Interest rate movements in Europe and the United States can affect the amount of interest the Company pays related to its debt and the amount it earns on cash equivalents. The Company’s primary interest rate exposure is to interest rate fluctuations in Europe, specifically EUROLIBOR rates due to their impact on interest related to the Company’s $125 million credit facility. The Company also has exposure to interest rate fluctuations in the United States, specifically money market, commercial paper and overnight time deposit rates as these affect the Company’s earnings on its excess cash.

 

War – War and/or terrorism or the threat of war and/or terrorism involving the

 

17


Table of Contents

United States could have a significant impact on the Company’s operations. War or the threat of war could substantially affect the levels of advertising expenditures by clients in each of the Company’s businesses. In addition each of the Company’s businesses could be affected by operation disruptions and a shortage of supplies and labor related to such a war or threat of war.

 

Item 3. Quantitative and Qualitative Disclosures About Market Risk

 

The Company’s earnings are affected by changes in short-term interest rates as a result of its revolving credit agreement, which bears interest at variable rates based on EUROLIBOR (effective rate of 2.28% at September 30, 2004) and has a maturity date of October 17, 2005. At September 30, 2004, the Company had $20 million of debt outstanding under its revolving line of credit. The Company’s earnings are also affected by changes in short-term interest rates as a result of its deferred compensation agreement, which bears interest at variable rates based on Prime (effective rate of 4.75% at September 30, 2004) and has a balance of $6.4 million at September 30, 2004. Assuming the current level of borrowing and deferred compensation balance and assuming a one percentage point change in the quarter’s and first nine months’ annual interest rates, it is estimated that the Company’s net income for the third quarter and first nine months of 2004 would have been approximately $35,000 and $69,000 lower, respectively. Due to the Company’s debt level and deferred compensation balance at September 30, 2004, anticipated cash flows from operations, and the various financial alternatives available to management, should there be an adverse change in interest rates, the Company does not believe that it has significant exposure to market risks associated with changing interest rates as of September 30, 2004. The Company does not use derivative financial instruments in its operations.

 

The Company’s earnings are also affected by fluctuations in foreign exchange rates as a result of its operations in foreign countries. Due to the level of operations in foreign countries, the impact of fluctuations in foreign exchange rates is not significant to the Company’s overall earnings.

 

Item 4. Controls and Procedures

 

As of the end of the period covered by this report, an evaluation was carried out under the supervision and with the participation of the Company’s management, including its Chief Executive Officer, Chief Financial Officer and Chief Accounting Officer, of the effectiveness of the design and operation of the Company’s disclosure controls and procedures (as defined in Rule 13a-15(e) under the Securities Exchange Act of 1934). Based upon that evaluation, the Chief Executive Officer, Chief Financial Officer and Chief Accounting Officer concluded that the design and operation of these disclosure controls and procedures were effective in timely alerting them to material information relating to the Company (including its consolidated subsidiaries) required to be included in the Company’s periodic SEC filings. No significant changes were made in the Company’s internal controls or in other factors that could significantly affect these controls subsequent to the date of their evaluation.

 

18


Table of Contents

PART II. OTHER INFORMATION

 

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

 

The following table contains information about the Company’s purchases of its equity securities during the third quarter of 2004:

 

Period


  Total
Number of
Shares
Purchased(1)


  

Average
Price

Paid per
Share


  

Total Number
of Shares
Purchased

as Part of

a Publicly
Announced Plan


  Maximum
Number of
Shares that
May Yet Be
Purchased Under
the Plan


July 1 – 31, 2004

  331,071  $24.68  257,500  6,858,449

August 1 – 31, 2004(2)

  576,500  $24.14  576,500  6,275,749

September 1 – 30, 2004

  154,600  $24.50  154,600  6,127,349
   
  

  
   

Total

  1,062,171  $24.33  988,600   
   
  

  
   

(1)During the third quarter of 2004, 988,600 shares were purchased through the Company’s stock repurchase program that was publicly announced in January 1997. Under this program, from which shares can be purchased in the open market or through privately negotiated transactions, our Board authorized the repurchase of up to 44,900,000 shares of our outstanding common stock. As of September 30, 2004 we had repurchased a total of 38,772,651 shares at an average price of $16.26 per share under this program.
(2)On August 11, 2004, the Company purchased 100,000 shares of its common stock for $24.00 per share (the closing price per share of the Company’s common stock on August 10, 2004) from Mr. Houston H. Harte. Mr. Harte is a member of the Company’s Board of Directors.

 

Item 6. Exhibits

 

See index to Exhibits on Page 23.

 

19


Table of Contents

Pursuant to the requirements of the Securities Exchange Act of 1934, the Company has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

  HARTE-HANKS, INC.

November 9, 2004


 

/s/ Richard M. Hochhauser


Date Richard M. Hochhauser
  President and Chief Executive Officer

 

20


Table of Contents

Pursuant to the requirements of the Securities Exchange Act of 1934, the Company has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

  HARTE-HANKS, INC.

November 9, 2004


 

/s/ Dean H. Blythe


Date Dean H. Blythe
  Senior Vice President and
  Chief Financial Officer

 

21


Table of Contents

Pursuant to the requirements of the Securities Exchange Act of 1934, the Company has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

   HARTE-HANKS, INC.

November 9, 2004


  

/s/ Jessica M. Huff


Date  Jessica M. Huff
   Vice President, Finance and
   Chief Accounting Officer

 

22


Table of Contents
Exhibit No.

 

Description of Exhibit


  Page No.

3(a) Amended and Restated Certificate of Incorporation as amended through May 5, 1998 (filed as Exhibit 3(e) to the Company’s Form 10-Q for the six months ended June 30, 1998 and incorporated by reference herein).   
3(b) Second Amended and Restated Bylaws (filed as Exhibit 3(b) to the Company’s Form 10-Q for the nine months ended September 30, 2001 and incorporated by reference herein).   
10(a) 1984 Stock Option Plan (filed as Exhibit 10(d) to the Company’s Form 10-K for the year ended December 31, 1984 and incorporated herein by reference).+   
10(b) Registration Rights Agreement dated as of September 11, 1984 among HHC Holding Inc. and its stockholders (filed as Exhibit 10(b) to the Company’s Form 10-K for the year ended December 31, 1993 and incorporated by reference herein).   
10(c) Harte-Hanks, Inc. Amended and Restated Restoration Pension Plan dated as of January 1, 2000 (filed as Exhibit 10(f) to the Company’s Form 10-K for the year ended December 31, 1999 and Incorporated by reference herein).+   
10(d) Harte-Hanks Communications, Inc. 1996 Incentive Compensation Plan (filed as Exhibit 10(p) to the Company’s Form 10-Q for the nine months ended September 30, 1996 and incorporated by reference herein).+   
10(e) Harte-Hanks, Inc. Amended and Restated 1991 Stock Option Plan (filed as Exhibit 10(g) to the Company’s Form 10-Q for the six months ended June 30, 1998 and incorporated by reference herein).+   
10(f) Harte-Hanks, Inc. 1998 Director Stock Plan (filed as Exhibit 10(h) to the Company’s Form 10-Q for the six months ended June 30, 1998 and incorporated by reference herein).+   
10(g) Harte-Hanks, Inc. Deferred Compensation Plan (filed as Exhibit 10(i) to the Company’s Form 10-K for the year ended December 31, 1998 and incorporated by reference herein).+   
10(h) Amendment One to Harte-Hanks, Inc. Amended and Restated Restoration Plan dated December 18, 2000 (filed as Exhibit 10(l) to the Company’s Form 10-K for the year ended December 31, 2000 and incorporated by reference herein).+   
10(i) Three-Year Credit Agreement dated as of October 18, 2002 between Harte-Hanks, Inc. and the Lenders named therein for $125 million (filed as Exhibit 10(n) to the Company’s form 10-Q for the nine months ended September 30, 2002 and incorporated by reference herein).   
10(j) Harte-Hanks 1994 Employee Stock Purchase Plan As Amended (filed as Exhibit 10(o) to the Company’s form 10-K for the year ended December 31, 2002 and incorporated by reference herein).+   
*21 Subsidiaries of the Company.  25

 

23


Table of Contents
Exhibit No.

 

Description of Exhibit


  Page No.

*31.1 Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.  26
*31.2 Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.  27
*32.1 Certification of Chief Executive Officer pursuant to 18 U.S.C Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002  28
*32.2 Certification of Chief Financial Officer pursuant to 18 U.S.C Section 1350, as adopted pursuant to Section 906 of the  29
  Sarbanes-Oxley Act of 2002   

*Filed herewith
+Indicates management contract or compensatory plan, contract or arrangement.

 

The agreements set forth above describe the contents of certain exhibits thereunto which are not included. However, such exhibits will be furnished to the Commission upon request.

 

24