Harley-Davidson (HOG) - Market capitalization

Market cap: $2.40 Billion USD

As of January 2026 Harley-Davidson has a market cap of $2.40 Billion USD. This makes Harley-Davidson the world's 4414th most valuable company by market cap according to our data. The market capitalization, commonly called market cap, is the total market value of a publicly traded company's outstanding shares and is commonly used to measure how much a company is worth.

Market cap history of Harley-Davidson from 1996 to 2026

End of year Market Cap

Year	Marketcap	Change
2026	$2.40 B	-5.71%
2025	$2.55 B	-33.79%
2024	$3.85 B	-24.86%
2023	$5.13 B	-15.63%
2022	$6.08 B	4.86%
2021	$5.79 B	3.1%
2020	$5.62 B	-0.79%
2019	$5.67 B	4.09%
2018	$5.44 B	-36.38%
2017	$8.56 B	-16.97%
2016	$10.31 B	22.99%
2015	$8.38 B	-39.96%
2014	$13.96 B	-8.31%
2013	$15.22 B	37.95%
2012	$11.04 B	22.23%
2011	$9.03 B	10.61%
2010	$8.16 B	38.29%
2009	$5.90 B	49.45%
2008	$3.95 B	-64.53%
2007	$11.14 B	-38.74%
2006	$18.18 B	28.89%
2005	$14.10 B	-21.09%
2004	$17.87 B	24.76%
2003	$14.33 B	2.49%
2002	$13.98 B	-14.97%
2001	$16.44 B	36.95%
2000	$12.00 B	23.83%
1999	$9.69 B	33.84%
1998	$7.24 B	74.55%
1997	$4.15 B	16.71%
1996	$3.55 B

End of Day market cap according to different sources

On Jan 30th, 2026 the market cap of Harley-Davidson was reported to be:

$2.33 Billion USD

by Nasdaq

$2.40 Billion USD

by CompaniesMarketCap

Market capitalization for similar companies or competitors

Name	Marketcap	Market cap differencediff.	Country
Hasbro HAS	$12.53 B	420.77%	🇺🇸 USA
Polaris PII	$3.59 B	49.20%	🇺🇸 USA
Elbit Systems ESLT	$32.63 B	1,256.16%	🇮🇱 Israel
Honda HMC	$39.42 B	1,537.94%	🇯🇵 Japan

What is the market capitalization of a company?

The market capitalization sometimes referred as Marketcap, is the value of a publicly listed company.
In most cases it can be easily calculated by multiplying the share price with the amount of outstanding shares.

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Market capitalization of Harley-Davidson (HOG)

Market cap: $2.40 Billion USD