UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-K X ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended July 3, 2005 or ___ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File No. 0-26841 1-800-FLOWERS.COM, Inc. (Exact name of registrant as specified in its charter) DELAWARE 11-3117311 -------------- ---------- (State or other jurisdiction of (I.R.S. Employer incorporation or organization) Identification No.) 1600 Stewart Avenue, Westbury, New York 11590 --------------------------------------------- (Address of principal executive offices)(Zip code) Registrant's telephone number, including area code: (516) 237-6000 Securities registered pursuant to Section 12(b) of the Act: None Securities registered pursuant to Section 12(g) of the Act: Class A common stock, $0.01 par value (Title of class) Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes |X| No |_| Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of the registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. |X| Indicate by check mark whether the registrant is an accelerated filer (as defined in Rule 12b-2 of the Act): Yes |X| No |_| Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes |_| No |X| The aggregate market value of voting common stock held by non-affiliates of the Registrant, based on the closing price of the Class A common stock on December 23, 2004 as reported on the Nasdaq National Market, was approximately $211,778,000. Shares of common stock held by each officer and director and by each person who owns 5% or more of the outstanding common stock have been excluded from this computation in that such persons may be deemed to be affiliates. This determination of affiliate status is not necessarily a conclusive determination for other purposes. The Registrant does not have any non-voting common equity outstanding. 28,293,229 (Number of shares of class A common stock outstanding as of September 8, 2005) 36,864,465 (Number of shares of class B common stock outstanding as of September 8, 2005) DOCUMENTS INCORPORATED BY REFERENCE: Portions of the Registrant's Definitive Proxy Statement for the 2005 Annual Meeting of Stockholders (the Definitive Proxy Statement) are incorporated by reference into Part III of this Report.
1-800-FLOWERS.COM, INC. FORM 10-K For the fiscal year ended July 3, 2005 INDEX PART I Item 1. Business 1 Item 2. Properties 23 Item 3. Legal Proceedings 23 Item 4. Submission of Matters to a Vote of Security Holders 23 PART II Item 5. Market for Registrant's Common Equity and Related Stockholder Matters and Issuer Purchases of Equity Securities 26 Item 6. Selected Financial Data 28 Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations 30 Item 7A. Quantitative and Qualitative Disclosures about Market Risk 40 Item 8. Financial Statements and Supplementary Data 41 Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 41 Item 9A. Controls and Procedures 41 Item 9B. Other Information 44 PART III Item 10. Directors and Executive Officers of the Registrant 45 Item 11. Executive Compensation 45 Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 45 Item 13. Certain Relationships and Related Transactions 45 Item 14. Principal Accounting Fees and Services 45 Part IV Item 15. Exhibits and Financial Statement Schedules 46 Signatures 48
PART I THIS REPORT CONTAINS FORWARD-LOOKING STATEMENTS BASED ON THE COMPANY'S CURRENT EXPECTATIONS, ASSUMPTIONS, ESTIMATES AND PROJECTIONS ABOUT 1-800-FLOWERS.COM, INC. AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS INVOLVE RISKS AND UNCERTAINTIES. THE COMPANY'S ACTUAL RESULTS COULD DIFFER MATERIALLY FROM THOSE ANTICIPATED IN SUCH FORWARD-LOOKING STATEMENTS AS A RESULT OF CERTAIN FACTORS, AS MORE FULLY DESCRIBED ELSEWHERE IN THIS REPORT. THE COMPANY UNDERTAKES NO OBLIGATION TO UPDATE PUBLICLY ANY FORWARD-LOOKING STATEMENTS FOR ANY REASON, EVEN IF NEW INFORMATION BECOMES AVAILABLE OR OTHER EVENTS OCCUR IN THE FUTURE. Item 1. BUSINESS The Company For more than 25 years, 1-800-FLOWERS.COM Inc. - "Your Florist of Choice(sm)" - has been providing customers across the nation with the freshest flowers and finest selection of plants, gift baskets, gourmet foods and confections, and plush stuffed animals perfect for every occasion. 1-800-FLOWERS.COM(R) offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers delivered through its Fresh From Our Growers(sm) program. Customers can shop 1-800-FLOWERS.COM 24 hours a day, 7 days a week via the phone or Internet (1-800-356-9377 or www.1800flowers.com) or by visiting a Company-operated or franchised store. Gift advisors are available 24/7, and fast and reliable delivery is offered same day, any day. As always, 100 percent satisfaction and freshness is guaranteed. The 1-800-FLOWERS.COM collection of brands also includes home decor and garden merchandise from Plow & Hearth(R) (1-800-627-1712 or www.plowandhearth.com); premium popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.(R) (1-800-443-8124 or www.cherylandco.com); gourmet foods from GreatFood.com(R) (www.greatfood.com); children's gifts from HearthSong(R) (www.hearthsong.com) and Magic Cabin(R) (www.magiccabin.com) and wine gifts from The Winetasting Network(R) (www.ambrosiawine.com and www.winetasting.com). 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ market under ticker symbol FLWS. References in this Annual Report on Form 10-K to "1-800-FLOWERS.COM" and the "Company" refer to 1-800-FLOWERS.COM, Inc. and its subsidiaries. The Company's principal offices are located at 1600 Stewart Avenue, Westbury, New York, 11590 and its telephone number at that location is (516) 237-6000. The Origins of 1-800-FLOWERS.COM The Company's operations began in 1976 when James F. McCann, its Chairman and Chief Executive Officer, acquired a single retail florist in New York City, which he subsequently expanded to a 14-store chain. Thereafter, the Company modified its business strategy to take advantage of the rapid emergence of toll-free calling. The Company acquired the right to use the toll-free telephone number 1-800-FLOWERS, adopted it as its corporate identity and began to aggressively build a national brand around it. The Company believes it was one of the first companies to embrace this new way of conducting business. To support the growth of its toll-free business and to provide superior customer service, the Company developed an operating infrastructure that incorporated the best available technologies. Over time, the Company implemented a sophisticated 1
transaction processing system that facilitated rapid order entry and fulfillment, an advanced telecommunications system and multiple customer service centers to handle increasing call volume. To enable the Company to deliver products reliably nationwide on a same-day or next-day basis and to market pre-selected, high-quality floral products, the Company created BloomNet(R), a nationwide network including independent local florists selected for their high-quality products, superior customer service and order fulfillment and delivery capabilities. In the early 1990s, the Company recognized the emergence of the Internet as a significant strategic opportunity and moved aggressively to embrace this new medium. By taking advantage of investments in its infrastructure, the Company was able to quickly develop and implement an online presence. As a result, the Company was one of the first companies to market products online through CompuServe beginning in 1992 and AOL beginning in 1994 (keyword: flowers). In April 1995, the Company opened its fully functional, e-commerce Web site (www.1800flowers.com) and subsequently entered into strategic relationships with AOL, Yahoo! and Microsoft, among others, to build its online brand and customer base. The Company's online presence has enabled it to expand the number and types of products it can effectively offer. As a result, the Company has developed relationships with customers who purchase products not only for gifting occasions but also for everyday consumption. Since 1995, the Company has broadened its product offerings of flowers, gourmet foods and gifts by adding complementary home and garden merchandise through its April 1998 acquisition of Plow & Hearth, as well as unique and educational children's toys and games when it acquired the HearthSong and Magic Cabin product lines in June 2001. In order to further expand its food, wine and gift baskets category, the Company acquired GreatFood.com in November 1999, purchased selected assets of The Popcorn Factory in May 2002, adding premium popcorn and specialty snack foods to the Company's product offerings, acquired The Winetasting Network in November 2004, introducing wine gifts to complement it's floral and gourmet offerings, and most recently, in March 2005, acquired Cheryl & Co., providing our customers with an exceptional offering of cookies and related baked products. The Company's Strategy 1-800-FLOWERS.COM's objective is to become the leading authority of thoughtful gifting, to serve an expanding range of our customers celebratory needs, thereby helping our customers connect with the important people in their lives. The Company will continue to build on the trusted relationships with our customers by providing them with ease of access, tasteful and appropriate gifts, and superior service. The key elements of its strategy to achieve this objective are: Opportunistically Grow the Company's Brands. The Company believes that 1-800-FLOWERS.COM is one of the most recognized brands in the floral and gift industry. The strength of its brand has enabled the Company to extend its product offerings beyond the floral category into complementary products, which include home and garden merchandise, children's toys and games, gourmet popcorn, cookies and related baked and snack food products, as well as wine gifts, many of which can be combined into giftable baskets. This extension of product offerings through its brands has enabled the Company to increase the number of purchases by existing customers who have come to trust the 1-800-FLOWERS.COM brand, as well as continue to attract new customers. The Company believes its brands are characterized by: o Convenience. All of the Company's product offerings can be purchased 2
either via the web, or via the Company's toll-free telephone numbers, 24 hours a day, seven days a week, for those customers who prefer a personal gift advisor to assist them. The Company offers a variety of delivery options, including same-day or next-day service throughout the world. o Quality. High-quality products are critical to the Company's continued brand strength and are integral to the brand loyalty that it has built over the years. The Company offers its customers a 100% satisfaction guarantee on all of its products. o Delivery. The Company has developed a market-proven fulfillment infrastructure that allows delivery on a same-day, next-day and any-day basis. Key to the Company's fulfillment capability is an innovative "hybrid" model which combines BloomNet(R) (comprised of independent florists operating retail flower shops and Local Fulfillment Fulfillment or Design Centers ("LFC's"), Company-owned stores and fulfillment centers, and franchise stores), with its six Company-owned distribution centers located in California, Illinois, New York, Ohio, and Virginia, and brand-name vendors who ship directly to the Company's customers. These fulfillment points are connected by the Company's proprietary "BloomLink(R)" communication system, a secure internet- based system through which orders and related information are transmitted. o Selection. Over the course of a year, the Company offers over 1,800 varieties of fresh-cut flowers, floral arrangements and plants, over 3,900 SKUs of gifts, gourmet foods and wines, approximately 8,600 different products for the home and garden, including garden accessories and casual lifestyle furnishings, and over 6,500 unique and educational toys and games. o Customer Service. The Company strives to ensure that customer service, whether online, via the telephone, or in one of its retail stores is of the highest caliber. The Company operates five customer service facilities to provide helpful assistance on everything from advice on product selection to the monitoring of the fulfillment and delivery process. The Company's goal is to make its brands synonymous with thoughtful gifting. To do this, the Company intends to continue to invest in its brands and acquisition of new customers through the use of selective on and off-line media, direct marketing, public relations and strategic internet relationships, while capitalizing on the Company's large and loyal customer base through cost-effective customer retention programs. As part of the Company's continuing effort to serve the thoughtful gifting needs of its customers, and leverage its business platform, where appropriate, the Company intends to market other high-quality brands in addition to 1-800-FLOWERS.COM. The Company intends to accomplish this through internal development, co-branding arrangements, strategic relationships and/or acquisitions of complementary businesses. In keeping with this strategy, in March 2005, the Company acquired Cheryl&Co., a manufacturer and direct marketer of premium cookies and related baked gift items, and in November 2004, the Company acquired The Winetasting Network, a distributor and direct-to-consumer marketer of wine. These acquisitions, when combined with The Popcorn Factory product line, acquired in May 2002, have enabled the Company to more fully develop its food, wine and gift baskets product line. In June 2001 the Company acquired The Children's Group, including its two brands of unique and educational children's toys and games, HearthSong and Magic Cabin. In fiscal 2000 the Company acquired GreatFood.com, an online retailer of gourmet foods, and in 1998, the Company acquired Plow & Hearth, a direct marketer of home decor and garden merchandise. As a complement to the Company's own brands and product lines, the Company has formed relationships with Lenox(R), Waterford(R), Swarovski(R), Godiva(R), Hershey's(R), Gund(R), Crabtree and Evelyn(R), and Yankee Candle(R), as well as renowned celebrity floral artisans such as Jane Carroll, Julie McCann Mulligan and Jane Packer, among others, in order to provide our customers with an even broader selection of products to further its position as a destination for all of their gifting needs. 3
Differentiated and Value-Added Product Offerings. The Company's wide selection of products creates the opportunity to have a relationship with customers who purchase items not only for gift-giving occasions but also for everyday consumption. The Company's merchandising team works closely with manufacturers and suppliers to select and design its floral, gourmet food and wine, home and garden and children's toys, as well as other gift-related products that accommodate our customers' needs to celebrate a special occasion, convey a sentiment or cater to a casual lifestyle. As part of this continuing effort, the Company intends to continue to develop differentiated products and signature collections that our customers have embraced and come to expect from us while we eliminate marginal performers our product offerings. Enhance its Customer Relationships. The Company intends to deepen its relationship with its customers and be their trusted resource to fulfill their need for quality, tasteful gifts. We plan to encourage more frequent and extensive use of our branded Web sites, by continuing to provide product-related content and interactive features. The Company will also continue to improve its customers' shopping experience by personalizing the features of its Web site and, in compliance with the Company's privacy policy, utilizing customer information to target product promotions, identify individual and mass market consumption trends, remind customers of upcoming occasions and convey other marketing messages. In addition, the Company plans to drive purchase frequency improvements through the use of loyalty, thank-you and reminder programs. As of July 3, 2005, the Company's total database of unique customers numbered approximately 25.0 million (12.8 million of which have transacted business with the Company within the past 36 months). Through its Business Gift Services programs, the Company believes it has significant opportunity to expand its corporate customer base and leverage existing and/or develop successful gifting programs with corporate customers, many of which are included in the Fortune 1000, such as AT&T, Bank of America, General Electric, IBM, JP Morgan Chase, Kraft, and Verizon, to name a few. These programs focus on developing and/or strengthening strategic partnerships to develop customized and personalized gifts for their clients and employees, and are also tailored to meet the needs of small and mid-sized businesses. The Company helps its corporate partners manage daily sentiment programs, holiday gifting, rewards and recognition, conferences and events, as well as client acquisition and customer retention to support their growth strategies. Increase the Number of Online Customers. Online transactions are more cost efficient to process. Although the Company expects its customers to choose the most convenient channel available to them at the time of their purchase, the Company expects its trend of online growth to continue. In fact, to further increase the number of customer orders placed through its Web site, the Company intends to continue to: o further build brand awareness to drive customers directly to the Company's URLs; o actively promote its Web site through internet portals, online networks and search engines and affiliates; o aggressively market the Company's Web site in its marketing campaigns; o facilitate access to the Company's Web site for its corporate customers by implementing direct links from their internal corporate networks, and develop customized co-branded micro-sites for larger corporate partners. Capitalize upon the Company's Technology Infrastructure. The Company believes it has been and continues to be a leader in implementing new technologies and systems to give its customers the best possible shopping experience, whether online or over the telephone. The Company's online and telephonic orders are fed directly from the Company's secure Web sites, or with the assistance of a gift advisor, into a transaction processing system which captures the required customer and recipient 4
information. The system then routes the order to the appropriate Company warehouse, or for florist fulfilled or drop-shipped items selects a vendor to fulfill the customer's order and electronically transmits the necessary information to assure timely delivery. In addition, the Company's gift advisors have electronic access to this system, enabling them to assist in order fulfillment and subsequently track other customer and/or order information. In prior years, the Company has invested heavily in building a scalable technology platform to support the Company's order volume growth, including in-sourcing of its Web-hosting and disaster recovery systems. In addition to leveraging this infrastructure to drive cost savings, in-sourcing has allowed the Company to focus resources on customer specific projects to ensure an enjoyable shopping experience while providing improved operational flexibility, additional capacity and system redundancy. The Company intends to utilize its informational technology expertise to improve the technology infrastructure of The Winetasting Network, acquired in November 2004, as well as Cheryl & Co., acquired in March 2005, to accomodate anticipated growth. Continue to Improve the Company's Fulfillment Capabilities. A majority of the Company's customers' purchases of floral and floral-related gift products are fulfilled by one of the Company's BloomNet(R) members. This allows the Company to deliver its floral products on a same-day or next-day basis to ensure freshness and to meet its customers' need for prompt delivery. In addition, the Company is better positioned to ensure consistent product quality and presentation and offer a greater variety of arrangements, which creates a better experience for its customers and gift recipients. The Company selects BloomNet(R) members for their high-quality products, superior customer service and order fulfillment and delivery capabilities. In fiscal 2001, the Company began entering into Order Fulfillment Agreement(s) with selected BloomNet(R) members to operate LFC's to facilitate the fulfillment of the Company's floral and gift orders, improving the economics of florist fulfilled transactions, and improving the Company's ability to control product quality and branding. In addition to florist-designed arrangements, fulfilled by the Company's BloomNet members, for those customers that prefer, the Company offers direct-shipped product through its Fresh From Our Growers program, all of which come with the Company's 100% satisfaction freshness guarantee. The Company fulfills its cookie and baked gifts from its 51,000 square foot baking and distribution center in Westerville, Ohio, while its premium popcorn and related snack products are shipped from the Company's 148,000 square foot manufacturing and distribution center located in Lake Forest, Illinois. Most wine gift and fulfillment services are provided through the Company's 52,000 square foot fulfillment center in Napa, California. The remainder of the Company's gift basket, gourmet food and wine items are fulfilled through members of BloomNet(R) or third-party gift vendors that ship products directly to the customer by next-day or other delivery options chosen by the customer. The Company selects its third-party gift vendors based upon the quality of their products, their reliability and ability to meet volume requirements. The Company packages and ships its home and garden products primarily from its 300,000 square foot distribution center located in Madison, Virginia, or through the Company's 200,000 square foot distribution center in Vandalia, Ohio. Shipment of children's gifts is primarily facilitated through the Vandalia, Ohio distribution center. To ensure reliable and efficient communication of online and telephonic orders to its BloomNet(R) members and third party gift vendors, the Company internally-developed BloomLink(R), a proprietary and secure internet-based communications system. All BloomNet(R) members and third-party gift vendors have adopted BloomLink(R). The Company also has the ability to arrange for international delivery of floral products through independent wire services and direct relationships. The Company intends to improve its fulfillment capabilities to make its operations more efficient by: 5
o strengthening relationships and increasing the number of its vendors and BloomNet(R) member florists, as appropriate, to ensure geographic coverage and shorten delivery times; o continuing to improve warehousing operations and reduce fulfillment times in support of its gift, gourmet food and wine, home and garden and children's product lines; o expanding the use of cross-dock logistics and utilizing cross brand fulfillment capabilities. The Company's Products The Company offers a wide range of products, including fresh-cut flowers, floral arrangements and plants, gifts, popcorn, gourmet foods and wine, home and garden merchandise and unique toys and games for children. In addition to selecting its core products, the Company's merchandising team works closely with manufacturers and suppliers to select and design products that meet the seasonal, holiday and other special needs of its customers. For the years ended July 3, 2005, June 27, 2004, and June 29, 2003, the sale of floral products represented 52.7%, 52.2%, and 50.5% of total combined telephonic and online net revenues, respectively. Over the course of a year, the Company's product selection consists of: Flowers. The Company offers more than 1,500 varieties of fresh-cut flowers and floral arrangements for all occasions and holidays, available for same-day delivery. The Company provides its customers with a choice of florist designed products, flowers delivered through its "Fresh From Our Growers" program, and most recently, the Company expanded its successful "celebrity" gift collections, including the unique floral creations of Jane Carroll, Julie McCann Mulligan and Jane Packer. Plants. The Company also offers approximately 300 varieties of popular plants to brighten the home and/or office, and accent gardens and landscapes. Gourmet Foods and Wines. The Company offers more than 800 premium popcorn and specialty snack products from The Popcorn Factory brand, as well as approximately 800 carefully selected gourmet food and sweet products from the GreatFood brand, including candies, chocolates, nuts, cookies, fruit, imported cheeses and giftable surf-and-turf dinners. Most recently, in March 2005, the Company added over 800 premium cookies and baked gift items from Cheryl & Co., which are delivered in beautiful and innovative gift baskets and containers, providing customers with a variety of assortments to choose from; and, through the November 2004 acquisition of The Winetasting Network, the Company now offers its customer more than 400 different wines, primarily from the prestigious wine regions in California. Currently, restrictions exist in many states regarding interstate shipment of wine. As such, these items are only available in selected states. Many of the Company's gourmet products can be packaged in seasonal, occasion specific or decorative tins, fitting the "giftable" requirement of our individual customers, while also adding the capability to customize the tins with corporate logos and other personalized features for the Company's corporate customer's gifting needs. Unique and Specialty Gifts. The Company offers more than 1,100 specially selected gift items, including plush toys from Gund(R), balloons, bath and spa items, candles from Yankee Candle(R), wreaths, ornaments, collectibles, home accessories and giftware. Home and Garden. Through its Plow & Hearth brand, the Company offers more than 6,800 SKUs for home, hearth and outdoor living, including casual lifestyle furniture and home accessories, clothing, footwear, candles and lighting, vases, kitchen items and accents and approximately 1,800 gardening items, including tools and accessories, pottery, nature-related products, books and related products. 6
Children's Gifts. Through the HearthSong and Magic Cabin brands, the Company offers over 6,500 products, including environmentally friendly toys, plush stuffed animals, crafts and books with educational, nature and art themes, as well as, natural-fiber soft dolls, kits and accessories for children ages 3 through 12. Greetings. Through its relationships with UPresent.com and 4YourSoul.com, the Company provides its customers the ability to send personalized electronic and printed greeting cards with hundreds of fun and creative ways to express emotions, offer congratulations, or just keep in touch. The Company's Web Sites The Company offers floral, plant, gift baskets, gourmet foods, candies, plush and specialty gift products through its 1-800-FLOWERS.COM Web site (www.1800flowers.com). Customers can come to the Web site directly or be linked by one of the Company's portal providers, search engine, or affiliate relationships. These include AOL (keyword:flowers), Yahoo!, Microsoft, Google and Overture, as well as thousands of its online affiliate program members. The Company also offers home and garden products through the Plow & Hearth Web site (www.plowandhearth.com), gourmet food products through GreatFood.com (www.greatfood.com), premium popcorn and specialty food products through The Popcorn Factory (www.thepopcornfactory.com), exceptional baked cookies and baked gifts from Cheryl&Co. (www.cherylandco.com), children's gifts through its HearthSong (www.hearthsong.com) and Magic Cabin (www.magiccabin.com), and wine gifts from The Winetasting Network (www.ambrosiawine.com and www.winetasting.com) Web sites. Approximately 74% of online revenues are derived from traffic coming directly to one of the Company's Universal Resource Locators ("URL's"). The Company's Web sites allow customers to easily browse and purchase its products, promote brand loyalty and encourage repeat purchases by providing an inviting customer experience. The Company's Web sites offer customers detailed product information, complete with photographs, personalized shopping services, contests, sweepstakes, floral care information, gift-giving suggestions, home decorating and how-to-tips and information about special events and offers. The Company has designed its Web sites to be fast, secure and easy to use and allows customers to order products with minimal effort. The Company's Web sites include the following key features in addition to the variety of delivery and shipping options (same day/next day) and 24 hour/7 day customer service that are available to all its customers: Product Search and Order Tracking. The Company's websites have sophisticated search capabilities, which enable customers to search for products by occasion, category/department, price point, flower type, brand or keyword. Many of the Company's websites also features a "more shopping" section, containing an easy-to-view drop-down list and quick-links to some of the most popular categories. The Company's online order tracking capabilities allow customers to quickly and easily view the delivery status of their purchase, while its "Delivery Wizard" provides customers with expected delivery dates for each product selection. Value-Added Services. The Company utilizes its websites to enhance the direct relationship with its customers, including greeting customers by name and personalized web pages tailored to its registered customers. The 1-800-Flowers' website "Member Benefits" provide customers with an online address book for names and addresses of their gift recipients, express checkout services and e-mail notification of special promotions, product previews and events. The Company developed its Expressions Exchange for the customer searching for the perfect expression of their sentiment, while registered customers can also utilize its "Gift Reminder Program," which sends e-mail reminders prior to any pre-selected occasion and offers suggestions to specific flower and/or gift products. Multiple Channel Access to Gift Advisors. The Company's websites offer customers 7
the ability to use e-mail, real-time online messaging and "click-to-talk" capability to reach one of the Company's gift advisors who can answer product questions, provide gifting suggestions or resolve order issues. The Company also offers its customers answers to frequently asked questions directly on the Web site. Security. The Company provides a safe and secure shopping experience within its websites through the use of secure server software, which encrypts the customer's credit card number to protect against interception as the information is transmitted over the Internet. Privacy. The Company recognizes the importance of maintaining the privacy of its customers. The Company uses the information gathered on its websites from time to time to send promotional materials and to enhance the customer's shopping experience. The Company periodically makes certain information available to selected third parties for direct marketing purposes. However, customers may elect not to receive promotional information and/or instruct the Company not to make their information available to third parties. The Company's current online privacy policy, which is updated to continuously reflect current industry guidelines, is set forth on its websites. Marketing and Promotion The Company's marketing and promotion strategy is designed to strengthen the 1-800-FLOWERS.COM brands, increase customer acquisition, build customer loyalty, encourage repeat purchases and develop additional product revenue opportunities through organic growth, and where appropriate, through acquisition. The Company markets and promotes its brands and products as follows: Direct Mail and Catalogs. The Company uses its direct mail promotions and catalogs to increase the number of new customers and to increase purchase frequency of its existing customers. Through the use of the Plow & Hearth, HearthSong, Magic Cabin, Popcorn Factory and Cheryl & Co. catalogs, the Company can utilize its extensive customer database to effectively cross-promote its products. In addition to providing a direct sale mechanism, these catalogs drive on-line sales and will attract additional customers to the Company's Web sites. For the year ended July 3, 2005, the Company mailed in excess of 125 million branded catalogs. Off-line Media. The Company utilizes off-line media, including television, radio and print to market its 1-800-Flowers.com brand and products. Off-line media allows the Company to reach a large number of customers and to target particular market segments. The Company's Strategic Online Relationships. The Company promotes its products through strategic relationships with leading internet portals, search engines and online networks. The Company's online relationships include, among others, AOL, Yahoo!, Microsoft, Google and Overture. Affiliate and Co-Marketing Promotions. In addition to securing alliances with frequently visited Web sites, the Company developed an affiliate network that includes thousands of Web sites operated by third parties. Affiliates may join this program through the Company's Web site and their participation may be terminated by them or by the Company at any time. These Web sites earn commissions on purchases made by customers referred from their sites to the Company's Web site. In order to expand the reach of its marketing programs and stretch its marketing dollars, the Company has established a number of co-marketing relationships and promotions to advertise its products. For example, the Company has established co-marketing arrangements with American, United and Delta Airlines, as well as Upromise, Capital One, American Express, VISA and MasterCard, among others. E-mails. The Company is able to capitalize on its customer database of 8
approximately 25.0 million unique customers (12.8 million of which have transacted business with the Company within the past 36 months), 11.8 million of which have transacted business with the Company on-line (7.7 million of which have transacted business with the Company online within the past 36 months), by utilizing cost-effective, targeted e-mails to notify customers of product promotions, remind them of upcoming gifting occasions and convey other marketing messages. Fulfillment Operations The Company's customers primarily place their orders either online or over the telephone. The Company's development of a hybrid fulfillment system which enables the Company to offer same-day, next-day and any-day delivery, combines the use of BloomNet(R) (independent florists operating retail flower shops and LFC's, Company-owned stores and fulfillment centers, and franchise stores), with the Company-owned distribution centers and brand-name vendors who ship directly to the Company's customers. While providing a significant competitive advantage in terms of delivery options, the Company's fulfillment system also has the added benefit of reducing the Company's capital investments in inventory and infrastructure. Fulfillment of products is as follows: Flowers. A majority of the Company's floral orders are fulfilled through BloomNet(R). The Company selects retail florists for BloomNet(R) based upon the historical volume of floral deliveries in a particular geographic area, the number of BloomNet(R) florists currently serving the area and the florist's design staff, facilities, quality of floral processing, and ability to fulfill orders in sufficient volume and delivery capabilities. The Company regularly monitors BloomNet(R) florists' performance and adherence to the Company's quality standards to ensure proper fulfillment. By fulfilling floral orders through BloomNet(R), the Company is able to deliver floral products on a same-day, next-day or any day basis to ensure freshness and to meet the customers' need for prompt delivery. Because the Company selects these florists and receives customer feedback on their performance in fulfilling orders, it is able to ensure consistent product quality and presentation and offer a greater variety of arrangements, which the Company believes creates a better experience for its customers and gift recipients. The Company's relationships with its BloomNet(R) members are non-exclusive. Many florists, including many BloomNet(R) florists, also are members of other floral fulfillment organizations. The BloomNet(R) agreements generally are cancelable by either party with ten days notification and do not guarantee any orders, dollar amounts or exclusive territories from the Company to the florist. As of July 3, 2005, the Company had entered into approximately 59 Order Fulfillment Agreements with selected BloomNet(R) members to operate LFC's, providing coverage of all significant population centers across the United States. Generally, these agreements provide for a three-year term, terminable upon 30 days notice upon breach and immediately by the Company in the event of certain specified defaults by the operator of the LFC. In consideration of the operator's satisfactory performance, the Company agrees to use reasonable efforts to forward orders with a specified minimum merchandise value during each year of the agreement. The Company has not granted an exclusive territory to any operator. In certain instances, the Company is required to fulfill orders through non-BloomNet(R) members, and transmits these orders to the fulfilling florist using the communication system of an independent wire service or via telephone. Additionally, the Company offers its customers an alternative to florist designed products through its "Fresh From Our Growers" program. In this program, the Company ships overnight via common carrier to its customers. As of July 3, 2005, the Company operates 21 floral retail stores, located primarily in the New York and Los Angeles metropolitan areas and 8 fulfillment 9
centers. In addition, the Company has 83 franchised stores, located primarily in California, Colorado and Texas. Company-owned stores serve as local points of fulfillment and enable the Company to test new products and marketing programs. Plants, Gift Baskets, Gourmet Food and Wine, Premium Popcorn, and Unique Gifts. The Company's plants, gift baskets, gourmet food and wines, premium popcorn, and unique gifts are shipped directly to the customer through its Lake Forest, Illinois, Westerville, Ohio, Napa, California, Madison, Virginia or Vandalia, Ohio fulfillment centers, or by members of BloomNet(R) and other third-party product suppliers using next-day or other delivery option selected by the customer. The Company's business is not dependent on any single third-party supplier. Home and Garden and Children's Toys. The Company fulfills purchases of home and garden merchandise from its Madison, Virginia and Vandalia, Ohio fulfillment center or by third-party product suppliers using next-day or other delivery option selected by the customer. Technology Infrastructure The Company believes it has an advanced technology platform. Its technology infrastructure, primarily consisting of the Company's Web sites, transaction processing, customer databases and telecommunications systems, is built and maintained for reliability, security, scalability and flexibility. To minimize the risk of service interruptions from unexpected component or telecommunications failure, maintenance and upgrades, the Company has built full back-up and system redundancies into those components of its systems that have been identified as critical. In recent years the Company installed an Oracle-based order processing and database management system; developed BloomLink(R), upgraded its telecommunications network, including its call management system and internalized its Web-hosting and development capabilities. The Company plans to continue to invest in technologies that will improve and expand its e-commerce and telecommunication capabilities. The Company's transaction processing system captures customer profile and history in a customized Oracle database and selects the florist, third-party vendor, or Company-owned warehouse to fulfill the order. Through the use of customized software applications, the Company is able to retrieve, sort and analyze customer information to enable it to better serve its customers and target its product offerings. The Company's customer service centers and third-party outsourcers are connected electronically to its transaction processing system to permit the rapid transmission of, and access to, critical order and customer information. In addition, BloomLink(R) electronically connects the Company to its BloomNet(R) members and non-floral vendors. The Company's operations center is located in its headquarters in Westbury, New York. The Company provides comprehensive facility management services, including human and technical monitoring of all production servers, 24 hours per day, seven days per week. Seasonality The Company's quarterly results may experience seasonal fluctuations. Due to the Company's expansion into non-floral products, including the acquisitions of The Winetasting Network and Cheryl & Co. during fiscal 2005, the Thanksgiving through Christmas holiday season, which falls within the Company's second fiscal quarter, generates the highest proportion of the Company's annual revenues. Additionally, as the result of a number of major floral gifting occasions, including Mother's Day, Administrative Professionals Week and Easter, revenues also rise during the Company's fiscal fourth quarter. In addition, results during the Company's fiscal first quarter will be negatively impacted by the aforementioned acquisitions due to their seasonal nature and the incremental overhead incurred during this slow period. 10
Competition The growing popularity and convenience of e-commerce has continued to give rise to established businesses on the Internet. In addition to selling their products over the Internet, many of these retailers sell their products through a combination of channels by maintaining a Web site, a toll-free phone number and physical locations. Additionally, several of these merchants offer an expanding variety of products and some are attracting an increasing number of customers. Certain mass merchants have expanded their offerings to include competing products and may continue to do so in the future. These mass merchants, as well as other potential competitors, may be able to: o undertake more extensive marketing campaigns for their brands and services; o adopt more aggressive pricing policies; and o make more attractive offers to potential employees, distributors and retailers. In addition, the Company faces intense competition in each of its individual product categories. In the floral industry, there are various providers of floral products, none of which is dominant in the industry. The Company's competitors include: o retail floral shops, some of which maintain toll-free telephone numbers; o online floral retailers; o catalog companies that offer floral products; o floral telemarketers and wire services; and o supermarkets, mass merchants and specialty retailers with floral departments. Similarly, the plant, gift basket, gourmet food and wine, unique gifts, children's toys and home and garden categories are highly competitive. Each of these categories encompasses a wide range of products, is highly fragmented and is served by a large number of companies, none of which is dominant. Products in these categories may be purchased from a number of outlets, including mass merchants, telemarketers, retail specialty shops, online retailers and mail-order catalogs. The Company believes the strength of its brands, product selection, customer relationships, technology infrastructure and fulfillment capabilities position it to compete effectively against its current and potential competitors in each of its product categories. However, increased competition could result in: o price reductions, decreased revenues and lower profit margins; o loss of market share; and o increased marketing expenditures. These and other competitive factors may adversely impact the Company's business and results of operations. Government Regulation and Legal Uncertainties The Internet is rapidly evolving and there are laws and regulations directly applicable to e-commerce. Legislatures are also considering an increasing number of laws and regulations pertaining to the Internet, including laws and regulations addressing: o user privacy; o pricing; o content; 11
o connectivity; o intellectual property; o distribution; o taxation; o liabilities; o antitrust; and o characteristics and quality of products and services. Further, the growth and development of the market for online services may prompt more stringent consumer protection laws that may impose additional burdens on those companies conducting business online. The adoption of any additional laws or regulations may impair the growth of the Internet or commercial online services. This could decrease the demand for the Company's services and increase its cost of doing business. Moreover, the applicability to the Internet of existing laws regarding issues like property ownership, taxes, libel and personal privacy is uncertain. Any new legislation or regulation that has an adverse impact on the Internet or the application of existing laws and regulations to the Internet could have a material adverse effect on the Company's business, financial condition and results of operations. States or foreign countries might attempt to regulate the Company's business or levy additional sales or other taxes relating to its activities. Because the Company's products and services are available over the Internet anywhere in the world, multiple jurisdictions may claim that the Company is required to do business as a foreign corporation in one or more of those jurisdictions. Failure to qualify as a foreign corporation in a jurisdiction where the Company is required to do so could subject it to taxes and penalties. States or foreign governments may charge the Company with violations of local laws. Intellectual Property and Proprietary Rights The Company regards its service marks, trademarks, trade secrets, domain names and similar intellectual property as critical to its success. The Company has applied for or received trademark and/or service mark registration for, among others,"1-800-FLOWERS.COM", "1-800-FLOWERS", "Plow & Hearth", "GreatFood.com", "The Popcorn Factory", "TheGift.com", "HearthSong", "Magic Cabin", "Winetasting Network", and "Cheryl&Co.". The Company also has rights to numerous domain names, including www.1800flowers.com, www.800flowers.com, www.flowers.com, www.plowandhearth.com, www.greatfood.com, www.thepopcornfactory.com, www.hearthsong.com, www.magiccabin.com, www.ambrosiawine.com, www.winetasting.com, and www.cherylandco.com. In addition, the Company has developed transaction processing and operating systems as well as marketing data, and customer and recipient information databases. The Company relies on trademark, unfair competition and copyright law, trade secret protection and contracts such as confidentiality and license agreements with its employees, customers, vendors and others to protect its proprietary rights. Despite the Company's precautions, it may be possible for competitors to obtain and/or use the Company's proprietary information without authorization or to develop technologies similar to the Company's and independently create a similarly functioning infrastructure. Furthermore, the protection of proprietary rights in Internet-related industries is uncertain and still evolving. The laws of some foreign countries do not protect proprietary rights to the same extent as do the laws of the United States. The Company's means of protecting its proprietary rights in the United States or abroad may not be adequate. The Company intends to continue to license technology from third parties, including Oracle, Microsoft, MCI and AT&T, for its communications technology and the software that underlies its business systems. The market is evolving and the Company may need to license additional technologies to remain competitive. The 12
Company may not be able to license these technologies on commercially reasonable terms or at all. Third parties have in the past infringed or misappropriated the Company's intellectual property or similar proprietary rights. The Company believes infringements and misappropriations will continue to occur in the future. The Company intends to police against infringement or misappropriation. However, the Company cannot guarantee it will be able to enforce its rights and enjoin the alleged infringers from their use of confusingly similar trademarks, service marks, telephone numbers and domain names. In addition, third parties may assert infringement claims against the Company. The Company cannot be certain that its technologies or its products and services do not infringe valid patents, trademarks, copyrights or other proprietary rights held by third parties. The Company may be subject to legal proceedings and claims from time to time relating to its intellectual property and the intellectual property of others in the ordinary course of its business. Intellectual property litigation is expensive and time-consuming and could divert management resources away from running the Company's business. Employees As of July 3, 2005, the Company had a total of approximately 3,000 full and part-time employees. During peak periods, the Company substantially increases the number of customer service, manufacturing and retail and fulfillment personnel. The Company's personnel are not represented under collective bargaining agreements and the Company considers its relations with its employees to be good. 13
Risk Factors that May Affect Future Results Cautionary Statements Under the Private Securities Litigation Reform Act of 1995 Our disclosures and analysis in this Form 10-K contain some forward-looking statements that set forth anticipated results based on management's plans and assumptions. From time to time, we also provide forward-looking statements in other statements we release to the public as well as oral forward-looking statements. Such statements give our current expectations or forecasts of future events; they do not relate strictly to historical or current facts. We have tried, wherever possible, to identify such statements by using words such as "anticipate," "estimate," "expect," "project," "intend," "plan, "believe" and similar expressions in connection with any discussion of future operating or financial performance. In particular, these include statements relating to future actions; the effectiveness of our marketing programs; the performance of our existing products and services; our ability to attract and retain customers and expand our customer base; our ability to enter into or renew online marketing agreements; our ability to respond to competitive pressures; expenses, including shipping costs and the costs of marketing our current and future products and services; the outcome of contingencies, including legal proceedings in the normal course of business; and our ability to integrate acquisitions. We cannot guarantee that any forward-looking statement will be realized, although we believe we have been prudent in our plans and assumptions. Achievement of future results is subject to risk, uncertainties and potentially inaccurate assumptions. Should known or unknown risks or uncertainties materialize, or should underlying assumptions prove inaccurate, actual results could differ materially from past results and those anticipated, estimated or projected. You should bear this in mind as you consider forward looking statements. We undertake no obligation to publicly update forward-looking statements, whether as a result of new information, future events or otherwise. You are advised, however, to consult any further disclosures we make on related subjects in our 10-Q and 8-K reports to the SEC. Also note we provide the following cautionary discussion of risks, uncertainties and possibly inaccurate assumptions relevant to our business. These are factors that, individually or in the aggregate, we think could cause our actual results to differ materially from expected and historical results. We note these factors for investors as permitted by the Private Securities Litigation Reform Act of 1995. You should understand that it is not possible to predict or identify all such factors. Consequently, you should not consider the following to be a complete discussion of all potential risks and uncertainties. The Company's operating results may fluctuate, and this fluctuation could cause financial results to be below expectations. The Company's operating results may fluctuate from period to period for a number of reasons. In budgeting the Company's operating expenses for the foreseeable future, the Company assumes that revenues will continue to grow; however, some of the Company's operating expenses are fixed in the short term. Sales of the Company's products are seasonal, concentrated in the fourth calendar quarter, due to the Thanksgiving and Christmas-time holidays, and the second calendar quarter, due to Mother's Day and Administrative Professionals' Week. In anticipation of increased sales activity during these periods, the Company hires a significant number of temporary employees to supplement its permanent staff and the Company increases its inventory levels. If revenues during these periods do not meet the Company's expectations, it may not generate sufficient revenue to offset these increased costs and its operating results may suffer. The Company's quarterly operating results may significantly fluctuate and you should not rely on them as an indication of its future results. The Company's future revenues and results of operations may significantly fluctuate due to a combination of factors, many of which are outside of management's control. 14
The most important of these factors include: o seasonality; o the retail economy; o the timing and effectiveness of marketing programs; o the timing of the introduction of new products and services; o the Company's ability to find and maintain reliable sources for certain of its products; o the timing and effectiveness of capital expenditures; o the Company's ability to enter into or renew online marketing agreements; and o competition. The Company may be unable to reduce operating expenses quickly enough to offset any unexpected revenue shortfall. If the Company has a shortfall in revenue without a corresponding reduction to its expenses, operating results may suffer. The Company's operating results for any particular quarter may not be indicative of future operating results. You should not rely on quarter-to-quarter comparisons of results of operations as an indication of the Company's future performance. It is possible that results of operations may be below the expectations of public market analysts and investors, which could cause the trading price of the Company's Class A common stock to fall. Consumer spending on flowers, gifts and other products sold by the Company may vary with general economic conditions. If general economic conditions deteriorate and the Company's customers have less disposable income, consumers may spend less on its products and its quarterly operating results may suffer. If the Company's customers do not find its expanded product lines appealing, revenues may not grow and net income may decrease. The Company's business historically has focused on offering floral and floral-related gift products. Although the Company has been successful in its expanded product lines including plants, gift baskets, popcorn, gourmet food and wine, unique or specialty gifts, home and garden accessories, and children's gifts, it expects to continue to incur significant costs in marketing these products. If the Company's customers do not continue to find its product lines appealing, the Company may not generate sufficient revenue to offset its related costs and its results of operations may be negatively impacted. If the Company fails to develop and maintain its brands, it may not increase or maintain its customer base or its revenues. The Company must continue to develop and maintain the 1-800-FLOWERS.COM brands to expand its customer base and its revenues. In addition, the Company has introduced and acquired other brands in the past, and may continue to do so in the future. The Company believes that the importance of brand recognition will increase as it expands its product offerings. Many of the Company's customers may not be aware of the Company's non-floral products. If the Company fails to advertise and market its products effectively, it may not succeed in establishing its brands and may lose customers leading to a reduction of revenues. The Company's success in promoting and enhancing the 1-800-FLOWERS.COM brands will also depend on its success in providing its customers high-quality products and a high level of customer service. If the Company's customers do not perceive its products and services to be of high quality, the value of the 1-800-FLOWERS.COM brands would be diminished and the Company may lose customers and its revenues may decline. A failure to establish and maintain strategic online relationships that generate a significant amount of traffic could limit the growth of the Company's business. Although the Company expects a significant portion of its online customers will continue to come directly to its Web site, it will also rely on 15
third party Web sites, search engines and affililates with which the Company has strategic relationships for traffic. If these third-parties do not attract a significant number of visitors, the Company may not receive a significant number of online customers from these relationships and its revenues from these relationships may decrease or remain flat. There continues to be strong competition to establish or maintain relationships with leading Internet companies, and the Company may not successfully enter into additional relationships, or renew existing ones beyond their current terms. The Company may also be required to pay significant fees to maintain and expand existing relationships. The Company's online revenues may suffer if it does not enter into new relationships or maintain existing relationships or if these relationships do not result in traffic sufficient to justify their costs. If local florists and other third-party vendors do not fulfill orders to the Company's customers' satisfaction, customers may not shop with the Company again. In many cases, floral orders placed by the Company's customers are fulfilled by local independent florists, a majority of which are members of BloomNet(R). The Company does not directly control any of these florists. In addition, many of the non-floral products sold by the Company are manufactured and delivered to its customers by independent third-party vendors. If customers are dissatisfied with the performance of the local florist or other third-party vendors, they may not utilize the Company's services when placing future orders and its revenues may decrease. If a florist discontinues its relationship with the Company, the Company's customers may experience delays in service or declines in quality and may not shop with the Company again. Many of the Company's arrangements with local florists for order fulfillment may be terminated with 10 days notice. If a florist discontinues its relationship with the Company, the Company will be required to obtain a suitable replacement located in the same geographic area, which may cause delays in delivery or a decline in quality, leading to customer dissatisfaction and loss of customers. If a significant amount of customers are not satisfied with their purchase, the Company will be required to incur substantial costs to issue refunds, credits or replacement products. The Company offers its customers a 100% satisfaction guarantee on its products. If customers are not satisfied with the products they receive, the Company will either replace the product for the customer or issue the customer a refund or credit. The Company's net income would decrease if a significant number of customers request replacement products, refunds or credits and the Company is unable to pass such costs onto the supplier. Increased shipping costs and labor stoppages may adversely affect sales of the Company's products. Many of the Company's products are delivered to customers either directly from the manufacturer or from the Company's fulfillment centers located in California, Illinois, New York, Ohio and Virginia. The Company has established relationships with Federal Express, United Parcel Service and other common carriers for the delivery of these products. If these carriers were to increase the prices they charge to ship the Company's goods, and the Company passes these increases on to its customers, its customers might choose to buy comparable products locally to avoid shipping charges. In addition, these carriers may experience labor stoppages, which could impact the Company's ability to deliver products on a timely basis to our customers and adversely affect its customer relationships. If the Company fails to continuously improve its Web site, it may not attract or retain customers. If potential or existing customers do not find the Company's Web site a convenient place to shop, the Company may not attract or retain customers and its sales may suffer. To encourage the use of the Company's Web site, it must continuously improve its accessibility, content and ease of use. Customer traffic and the Company's business would be adversely affected if competitors' Web sites are perceived as easier to use or better able to satisfy customer needs. Competition in the floral, plant, gift basket, gourmet food and wine, specialty 16
gift, children's toys and games and home and garden industries is intense and a failure to respond to competitive pressure could result in lost revenues. There are many companies that offer products in these categories. In the floral category, the Company's competitors include: o retail floral shops, some of which maintain toll-free telephone numbers; o online floral retailers; o catalog companies that offer floral products; o floral telemarketers and wire services; and o supermarkets, mass merchants and specialty gift retailers with floral departments. Similarly, the plant, gift basket, gourmet food and wine, specialty gift, children's toys and home and garden categories are highly competitive. Each of these categories encompasses a wide range of products and is highly fragmented. Products in these categories may be purchased from a number of outlets, including mass merchants, retail shops, online retailers and mail-order catalogs. Competition is intense and the Company expects it to increase. Increased competition could result in: o price reductions, decreased revenue and lower profit margins; o loss of market share; and o increased marketing expenditures. These and other competitive factors could materially and adversely affect the Company's results of operations. If the Company does not accurately predict customer demand for its products, it may lose customers or experience increased costs. In the past, the Company did not need to maintain a significant inventory of products. However, as the Company expands the volume of non-floral products offered to its customers, the Company will be required to increase inventory levels and the number of products maintained in its warehouses. If the Company overestimates customer demand for its products, excess inventory and outdated merchandise could accumulate, tying up working capital and potentially resulting in reduced warehouse capacity and inventory losses due to damage, theft and obsolescence. If the Company underestimates customer demand, it may disappoint customers who may turn to its competitors. Moreover, the strength of the 1-800-FLOWERS.COM brands could be diminished due to misjudgments in merchandise selection. If the supply of flowers for sale becomes limited, the price of flowers could rise or flowers may be unavailable and the Company's revenues and gross margins could decline. A variety of factors affect the supply of flowers in the United States and the price of the Company's floral products. If the supply of flowers available for sale is limited due to weather conditions or other factors, prices for flowers could rise and customer demand for the Company's floral products may be reduced, causing revenues and gross margins to decline. Alternatively, the Company may not be able to obtain high quality flowers in an amount sufficient to meet customer demand. Even if available, flowers from alternative sources may be of lesser quality and/or may be more expensive than those currently offered by the Company. Most of the flowers sold in the United States are grown by farmers located abroad, primarily in Colombia, Ecuador and Holland, and the Company expects that this will continue in the future. The availability and price of flowers could be affected by a number of factors affecting these regions, including: o import duties and quotas; o agricultural limitations and restrictions to manage pests and disease; 17
o changes in trading status; o economic uncertainties and currency fluctuations; o severe weather; o work stoppages; o foreign government regulations and political unrest; and o trade restrictions, including United States retaliation against foreign trade practices. The Company's franchisees may damage its brands or increase its costs by failing to comply with its franchise agreements or its operating standards. The Company's franchise business is governed by its Uniform Franchise Offering Circulars, franchise agreements and applicable franchise law. If the Company's franchisees do not comply with its established operating standards or the terms of the franchise agreements, the 1-800-FLOWERS.COM brands may be damaged. The Company may incur significant additional costs, including time-consuming and expensive litigation, to enforce its rights under the franchise agreements. Additionally, the Company is the primary tenant on certain leases, which the franchisees sublease from the Company. If a franchisee fails to meet its obligations as subtenant, the Company could incur significant costs to avoid default under the primary lease. Furthermore, as a franchiser, the Company has obligations to its franchisees. Franchisees may challenge the performance of the Company's obligations under the franchise agreements and subject it to costs in defending these claims and, if the claims are successful, costs in connection with their compliance. If third parties acquire rights to use similar domain names or phone numbers or if the Company loses the right to use its phone numbers, its brands may be damaged and it may lose sales. The Company's Internet domain names are an important aspect of its brand recognition. The Company cannot practically acquire rights to all domain names similar to www.1800flowers.com, or its other brands, whether under existing top level domains or those issued in the future. If third parties obtain rights to similar domain names, these third parties may confuse the Company's customers and cause its customers to inadvertently place orders with these third parties, which could result in lost sales and could damage its brands. Likewise, the phone number that spells 1-800-FLOWERS is important to the Company's brand and its business. While the Company has obtained the right to use the phone numbers 1-800-FLOWERS, 1-888-FLOWERS and 1-877-FLOWERS, as well as common toll-free "FLOWERS" misdials, it may not be able to obtain rights to use the FLOWERS phone number as new toll-free prefixes are issued, or the rights to all similar and potentially confusing numbers. If third parties obtain the phone number which spells "FLOWERS" with a different prefix or a toll-free number similar to FLOWERS, these parties may also confuse the Company's customers and cause lost sales and potential damage to its brands. In addition, under applicable FCC rules, ownership rights to phone numbers cannot be acquired. Accordingly, the FCC may rescind the Company's right to use any of its phone numbers, including 1-800-FLOWERS (1-800-356-9377). A lack of security over the Internet may cause Internet usage to decline and cause the Company to expend capital and resources to protect against security breaches. A significant barrier to electronic commerce over the Internet has been the need for secure transmission of confidential information and transaction information. Internet usage could decline if any well-publicized compromise of security occurred. Additionally, computer "viruses" may cause the Company's systems to incur delays or experience other service interruptions. Such interruptions may materially impact the Company's ability to operate its business. If a computer virus affecting the Internet in general is highly publicized or particularly damaging, the Company's customers may not use the Internet or may be prevented from using the Internet, which would have an adverse effect on its revenues. As a result, the Company may be required to expend capital and resources to protect against or to alleviate these problems. 18
Unexpected system interruptions caused by system failures may result in reduced revenues and harm to the Company's brand. In the past, particularly during peak holiday periods, the Company has experienced significant increases in traffic on its Web site and in its toll-free customer service centers. The Company's operations are dependent on its ability to maintain its computer and telecommunications systems in effective working order and to protect its systems against damage from fire, natural disaster, power loss, telecommunications failure or similar events. The Company's systems have in the past, and may in the future, experience: o system interruptions; o long response times; and o degradation in service. The Company's business depends on customers making purchases on its systems, its revenues may decrease and its reputation could be harmed if it experiences frequent or long system delays or interruptions or if a disruption occurs during a peak holiday season. If AT&T and MCI do not adequately maintain the Company's telephone service, the Company may experience system failures and its revenues may decrease. The Company is dependent on AT&T and MCI to provide telephone services to its customer service centers. Although the Company maintains redundant telecommunications systems, if AT&T and MCI experience system failures or fail to adequately maintain the Company's systems, the Company may experience interruptions and its customers might not continue to utilize its services. If the Company loses its telephone service, it will be unable to generate revenue. The Company's future success depends upon these third-party relationships because it does not have the resources to maintain its telephone service without these or other third parties. Failure to maintain these relationships or replace them on financially attractive terms may disrupt the Company's operations or require it to incur significant unanticipated costs. Interruptions in FTD's Mercury system or Teleflora's Dove System or a reduction in the Company's access to these systems may disrupt order fulfillment and create customer dissatisfaction. A small portion of the Company's customers' orders are communicated to the fulfilling florist through these third party systems. These systems are order processing and messaging networks used to facilitate the transmission of floral orders between florists. These systems have in the past experienced interruptions in service. If these systems experience interruptions in the future, the Company could experience difficulties in fulfilling some of its customers' orders and those customers might not continue to shop with the Company. The Company's operating results may suffer due to economic, political and social unrest or disturbances. Like other American businesses, the Company is unable to predict what long-term effect, acts of terrorism, war, or similar unforeseen events, may have on its business. The Company's results of operations and financial condition could be adversely impacted if such events cause an economic slowdown in the United States, or other negative effects that cannot now be anticipated. If the Company is unable to hire and retain key personnel, its business may suffer. The Company's success is dependent on its ability to hire, retain and motivate highly qualified personnel. In particular, the Company's success depends on the continued efforts of its Chairman and Chief Executive Officer, James F. McCann, and its President, Christopher G. McCann, as well as its senior management team which help manage its business. The loss of the services of any of the Company's executive management or key personnel or its inability to attract qualified additional personnel could cause its business to suffer and force it to expend time and resources in locating and training additional personnel. 19
Many governmental regulations may impact the Internet, which could affect the Company's ability to conduct business. Any new law or regulation, or the application or interpretation of existing laws, may decrease the growth in the use of the Internet or the Company's Web site. The Company expects there will be an increasing number of laws and regulations pertaining to the Internet in the United States and throughout the world. These laws or regulations may relate to liability for information received from or transmitted over the Internet, online content regulation, user privacy, taxation and quality of products and services sold over the Internet. Moreover, the applicability to the Internet of existing laws governing intellectual property ownership and infringement, copyright, trademark, trade secret, obscenity, libel, employment, personal privacy and other issues is uncertain and developing. This could decrease the demand for the Company's products, increase its costs or otherwise adversely affect its business. Regulations imposed by the Federal Trade Commission may adversely affect the growth of the Company's Internet business or its marketing efforts. The Federal Trade Commission has proposed regulations regarding the collection and use of personal identifying information obtained from individuals when accessing Web sites, with particular emphasis on access by minors. These regulations may include requirements that the Company establish procedures to disclose and notify users of privacy and security policies, obtain consent from users for collection and use of information and provide users with the ability to access, correct and delete personal information stored by the Company. These regulations may also include enforcement and redress provisions. Moreover, even in the absence of those regulations, the Federal Trade Commission has begun investigations into the privacy practices of other companies that collect information on the Internet. One investigation resulted in a consent decree under which an Internet company agreed to establish programs to implement the principles noted above. The Company may become a party to a similar investigation, or the Federal Trade Commission's regulatory and enforcement efforts, or those of other governmental bodies, may adversely affect its ability to collect demographic and personal information from users, which could adversely affect its marketing efforts. Unauthorized use of the Company's intellectual property by third parties may damage its brands. Unauthorized use of the Company's intellectual property by third parties may damage its brands and its reputation and may likely result in a loss of customers. It may be possible for third parties to obtain and use the Company's intellectual property without authorization. Third parties have in the past infringed or misappropriated the Company's intellectual property or similar proprietary rights. The Company believes infringements and misappropriations will continue to occur in the future. Furthermore, the validity, enforceability and scope of protection of intellectual property in Internet-related industries is uncertain and still evolving. The Company may be unable to register its intellectual property in some foreign countries and, furthermore, the laws of some foreign countries are uncertain or do not protect intellectual property rights to the same extent as do the laws of the United States. Defending against intellectual property infringement claims could be expensive and, if the Company is not successful, could disrupt its ability to conduct business. The Company cannot be certain that the products it sells, or services it offers, do not or will not infringe valid patents, trademarks, copyrights or other intellectual property rights held by third parties. The Company may be a party to legal proceedings and claims relating to the intellectual property of others from time to time in the ordinary course of its business. The Company may incur substantial expense in defending against these third-party infringement claims, regardless of their merit. Successful infringement claims against the Company may result in substantial monetary liability or may materially disrupt its ability to conduct business. The Company may lose sales or incur significant expenses should states be successful in imposing broader guidelines to state sales and use taxes. In addition to the Company's retail store operations, the Company collects sales or other similar taxes in states where the Company's online and telephonic sales 20
channels have applicable nexus. Our customer service and fulfillment networks, and any further expansion of those networks, along with other aspects of our evolving business, may result in additional sales and use tax obligations. A successful assertion by one or more states that we should collect sales or other taxes on the sale of merchandise could result in substantial tax liabilities for past sales, decrease our ability to compete with traditional retailers, and otherwise harm our business. Currently, decisions of the U.S. Supreme Court restrict the imposition of obligations to collect state and local sales and use taxes with respect to sales made over the Internet. However, a number of states, as well as the U.S. Congress, have been considering various initiatives that could limit or supersede the Supreme Court's position regarding sales and use taxes on Internet sales. If any of these initiatives addressed the Supreme Court's constitutional concerns and resulted in a reversal of its current position, we could be required to collect additional sales and use taxes. The imposition by state and local governments of various taxes upon Internet commerce could create administrative burdens for us and could decrease our future sales. A failure to integrate our acquisitions may cause the results of the acquired company to suffer as well as the results of the Company. The Company has opportunistically acquired several companies over the past several years. As part of the acquisition process, the Company embarks upon a project management effort to integrate the acquisition onto our information technology systems and management processes. If we are unsuccessful in integrating our acquisitions, the results of our acquisitions may suffer, management may have to divert valuable resources to oversee and manage the acquisitions, the Company may have to expend additional investments in the acquired company to upgrade personnel and/or information technology systems and the results of the Company may suffer. Product liability claims may subject the Company to increased costs. Several of the products the Company sells, including perishable food and alcoholic beverage products, home and garden products, or children's toys may expose it to product liability claims in the event that the use or consumption of these products results in personal injury. Although the Company has not experienced any material losses due to product liability claims to date, it may be a party to product liability claims in the future and incur significant costs in their defense. Product liability claims often create negative publicity, which could materially damage the Company's reputation and its brands. Although the Company maintains insurance against product liability claims, its coverage may be inadequate to cover any liabilities it may incur. The wine industry is subject to governmental regulation. The alcoholic beverage industry is subject to extensive specialized regulation under state and federal laws and regulations, including the following matters: licensing; the payment of excise taxes; advertising, trade and pricing practices; product labeling; sales to minors and intoxicated persons; changes in officers, directors, ownership or control; and, relationships among product producers, importers, wholesalers and retailers. While the Company believes that it is in material compliance with all applicable laws and regulations, in the event that it should be determined that the Company is not in compliance with any applicable laws or regulations, the Company could become subject to cease and desist orders, injunctive proceedings, civil fines, license revocations and other penalties which could have a material adverse effect on the Company's business and its results of operations. In addition, the alcoholic beverage industry is subject to potential legislation and regulation on a continuous basis including in such areas as direct and Internet sales of alcohol. Certain states still prohibit the sale of alcohol into their jurisdictions from out of state wineries and/or retailers. There can be no assurance that new or revised laws or regulations, increased licensing fees, specialized taxes or other regulatory requirements will not have a material adverse effect on the Company's business and its results of operations. While to date the Company has been able to obtain and retain licenses necessary to sell wine at retail, the failure to obtain renewals or otherwise retain such licenses in one or more of the states in which 21
the Company operates would have a material adverse effect on the Company's business and its results of operations. The Company's growth strategy for its wine business includes expansion into additional states; however, there can be no assurance that the Company will be successful in obtaining the required permits or licenses in any additional states. From time to time, the Company may introduce new marketing initiatives, which may be expected to undergo regulatory scrutiny. There can be no assurance that such initiatives will not be stymied by regulatory criticism. The Company is dependent on common carriers to deliver its wine shipments. The Company uses FedEx and UPS to deliver its wine shipments. If FedEx or UPS were to terminate delivery services for alcoholic beverages in certain states, as it did in 1999 in Florida, Nevada and Connecticut, the Company would likely incur significantly higher shipping rates that would have a material adverse effect on the Company's business and its results of operations. If any state prohibits or limits intrastate shipping of alcoholic beverages by third party couriers, the Company would likely incur significantly higher shipping rates that would have a material adverse effect on the Company's business and its results of operations. There are various health issues regarding wine consumption. Since 1989, federal law has required health-warning labels on all alcoholic beverages. Although an increasing number of research studies suggest that health benefits may result from the moderate consumption of wine, these suggestions have been widely challenged and a number of groups advocate increased governmental action to restrict consumption of alcoholic beverages. Restrictions on the sale and consumption of wine or increases in the taxes imposed on wine in response to concerns regarding health issues may have a material adverse effect on the Company's business and operating results. There can be no assurance that there will not be legal or regulatory challenges to the industry as a whole, and any such legal or regulatory challenge may have a material adverse effect on the Company's business and results of operations. The price at which the Company's Class A common stock will trade may be highly volatile and may fluctuate substantially. The stock market has from time to time experienced price and volume fluctuations that have affected the market prices of securities, particularly securities of companies with Internet operations. As a result, investors may experience a material decline in the market price of the Company's Class A common stock, regardless of the Company's operating performance. In the past, following periods of volatility in the market price of a particular company's securities, securities class action litigation has often been brought against that company. The Company may become involved in this type of litigation in the future. Litigation of this type is often expensive and diverts management's attention and resources, and as such, could have a material adverse effect on the Company's business and its results of operations. Additional Information The Company's internet address is www.1800flowers.com. We make available, through the investor relations tab located on our website at www.1800flowers.com, access to our annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and any amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 as soon as reasonably practicable after they are electronically filed with or furnished to the Securities and Exchange Commission. All such filings on our investor relations website are available free of charge. A copy of this annual report on Form 10-K is available without charge upon written request to: Investor Relations, 1-800-FLOWERS.COM, Inc., 1600 Stewart Avenue, Westbury, NY 11590. 22
Item 2. PROPERTIES <TABLE> <S> <C> <C> <C> <C> Square Location Type Principal Use Footage Ownership ---------------------- -------------------- ------------------------------------------------ --------------- --------------- Westbury, NY Office Headquarters and customer service* 77,000 leased Alamogordo, NM Office Customer service 23,000 owned Ardmore, OK Office Customer service 24,000 leased Madison, VA Office and Distribution, administrative and customer warehouse service 300,000 owned Lake Forest, IL Office, plant and Manufacturing, distribution and administrative warehouse 148,000 leased Vandalia, OH Warehouse Distribution 200,000 owned Westerville, OH Office, plant and Manufacturing, distribution and administrative warehouse 51,000 owned Westerville, OH Office and warehouse Distribution and customer service 25,000 leased Obetz, OH Warehouse Distribution 79,000 leased Napa, CA Office and Distribution, administrative and customer warehouse service 68,000 leased </TABLE> * The Company is currently in the process of relocating its Corporate Headquarters to a 90,000 square foot leased facility in Carle Place, New York. In addition to the above properties, the Company leases approximately 289,000 square feet for owned or franchised retail stores and local fulfillment centers with lease terms typically ranging from 5 to 20 years. Some of its leases provide for a minimum rent plus a percentage rent based upon sales after certain minimum thresholds are achieved. The leases generally require the Company to pay insurance, utilities, real estate taxes and repair and maintenance expenses. In general, our properties are well maintained, adequate and suitable for their purposes. Item 3. LEGAL PROCEEDINGS There are various claims, lawsuits, and pending actions against the Company incident to the operations of its businesses. It is the opinion of management, after consultation with counsel, that the ultimate resolution of such claims, lawsuits and pending actions will not have a material adverse effect on the Company's consolidated financial position, results of operations or liquidity. Item 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS None. 23
EXECUTIVE OFFICERS OF THE REGISTRANT The following individuals were serving as executive officers of the Company and certain of its subsidiaries on September 15, 2005: <TABLE> <S> <C> <C> Name Age Position with the Company - ------------------------------------------------ ------------------------------------------------- James F. McCann........................... 54 Chairman of the Board and Chief Executive Officer Christopher G. McCann..................... 44 Director and President T. Guy Minetti............................ 54 Director and Vice Chairman Gerard M. Gallagher....................... 52 Senior Vice President, General Counsel, Corporate Secretary Thomas G. Hartnett........................ 41 Senior Vice President of Retail and Fulfillment Tim Hopkins............................... 51 President of Specialty Brands Division Vincent J. McVeigh........................ 44 Senior Vice President Enzo J. Micali............................ 46 Senior Vice President of Information Technology and Chief Information Officer Peter G. Rice............................. 59 President of The Plow & Hearth, Inc. William E. Shea........................... 46 Senior Vice President of Finance and Administration, Treasurer, Chief Financial Officer Monica Woo................................ 49 Chief Marketing Officer </TABLE> James F. McCann has served as the Company's Chairman of the Board and Chief Executive Officer since inception. Mr. McCann has been in the floral industry since 1976 when he began a retail chain of flower shops in the New York metropolitan area. Mr. McCann is a member of the board of directors of Gtech Corporation, Willis Holdings Group and Boyd's Collection. James F. McCann is the brother of Christopher G. McCann, a Director and the President of the Company. Christopher G. McCann has been the Company's President since September 2000 and prior to that had served as the Company's Senior Vice President. Mr. McCann has been a Director of the Company since inception. Mr. McCann serves on the board of directors of Neoware, Inc., Bluefly, Inc. and is a member of the Board of Trustees of Marist College. Christopher G. McCann is the brother of James F. McCann, the Company's Chairman of the Board and Chief Executive Officer. T. Guy Minetti has been a Director of the Company since December 1993 and became the Company's Vice Chairman in September 2000. Mr. Minetti serves on the board of directors of Misonix Inc., a medical device and industrial product company. In March 1989, Mr. Minetti founded Bayberry Advisors, an investment banking firm, and prior thereto, Mr. Minetti was a Managing Director at Kidder, Peabody & Company. Gerard M. Gallagher has been our Senior Vice President, General Counsel and Corporate Secretary since August 1999 and has been providing legal services to the Company since its inception. Mr. Gallagher is the founder and a managing partner in the law firm Gallagher, Walker, Bianco and Plastaras, based in 24
Mineola, New York, specializing in corporate, litigation and intellectual property matters since 1993. Mr. Gallagher is duly admitted to practice before the New York State Courts and the United States District Courts of both the Eastern District and Southern District of New York. Thomas G. Hartnett has been our Senior Vice President of Retail and Fulfillment since September 2000. Before holding this position, Mr. Hartnett held various positions within the Company since joining the Company in 1991, including Controller, Director of Store Operations, Vice President of Retail Operations and most recently as Vice President of Strategic Development. Tim Hopkins has been our President of the Specialty Brands division since March 2005. Before holding this position, Mr. Hopkins was employed with Sur La Table, Inc., a multi-channel upscale specialty retailer of gourmet culinary and serveware products, and served as its Chief Executive Officer and Director since 2001. Prior to joining Sur La Table, Inc., Mr. Hopkins was employed with Le Gourmet Chef, Inc., a national retailer of gourmet foods and served as its Chief Executive Officer, President and Director since 2000. Vincent J. McVeigh has been our Senior Vice President since October 2000. Before holding this position, Mr. McVeigh held various positions within the Company since joining the Company in 1991, including Bloomnet Manager, Director of Call Center Operations and as Vice President of Merchandising. Enzo J. Micali has been our Senior Vice President of Information Technology and Chief Information Officer since December 2000. Prior to joining the Company, Mr. Micali served as Chief Technology Officer for InsLogic. Prior to joining InsLogic, Mr. Micali spent 12 years in various technology management positions with J.P. Morgan Chase & Co., formerly Chase Manhattan. Peter G. Rice, President of The Plow & Hearth, Inc., was co-founder of The Plow & Hearth, Inc. and served as its President and Chairman of the Board since its inception in November 1980. Mr. Rice was founder of Blue Ridge Mountain Sports, a chain of retail backpacking/outdoor stores, and co-founder of Phoenix Products, a manufacturer of kayaks. He is a member of the Catalog Advisory Committee of the Direct Marketing Association and a past director of the New England Mail Order Association and of the U.S. Senate Productivity and Quality Award Board for Virginia. William E. Shea has been our Senior Vice President of Finance and Administration and Chief Financial Officer since September 2000. Before holding his current position, Mr. Shea was our Vice President of Finance and Corporate Controller after joining us in April 1996. From 1980 until joining us, Mr. Shea was a certified public accountant with Ernst & Young LLP. Monica L.Woo has been our Chief Marketing Officer since January 2004. Prior to joining the Company, Ms. Woo had founded a successful consulting practice focusing on growth strategies for such multi-national clients as Deutsche Bank, Northwest Airlines and Campbell's Soup. Prior to that, Ms. Woo was the President of Bacardi Global Brands, Inc., of Bacardi Limited. Before holding this position, Ms. Woo had assumed a number of senior executive positions in the financial services and consumer packaged goods sectors, including the Global Marketing Director of Citibank On-line and the Citibank Private Bank, and the Sr. Vice President, European Marketing Director of Diageo PLC. 25
PART II Item 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES Market Information 1-800-FLOWERS.COM's Class A common stock trades on The Nasdaq National Stock Market under the ticker symbol "FLWS." There is no established public trading market for the Company's Class B common stock. The following table sets forth the reported high and low sales prices for the Company's Class A common stock for each of the fiscal quarters during the fiscal years ended July 3, 2005 and June 27, 2004. <TABLE> <S> <C> <C> High Low -------------- -------------- Year ended July 3, 2005 June 28, 2004 - September 26, 2004 $ 9.64 $ 7.01 September 27, 2004 - December 26, 2004 $ 8.95 $ 7.44 December 27, 2004 - March 27, 2005 $ 8.75 $ 7.20 March 28, 2005 - July 3, 2005 $ 7.83 $ 6.52 Year ended June 27, 2004 June 30, 2003 - September 28, 2003 $ 10.14 $ 7.55 September 29, 2003 - December 28, 2003 $ 12.14 $ 7.48 December 29, 2003 - March 28, 2004 $ 12.10 $ 8.90 March 29, 2004 - June 27, 2004 $ 11.15 $ 9.08 </TABLE> Rights of Common Stock Holders of Class A common stock generally have the same rights as the holders of Class B common stock, except that holders of Class A common stock have one vote per share and holders of Class B common stock have 10 votes per share on all matters submitted to the vote of stockholders. Holders of Class A common stock and Class B common stock generally vote together as a single class on all matters presented to the stockholders for their vote or approval, except as may be required by Delaware law. Class B common stock may be converted into Class A common stock at any time on a one-for-one share basis. Each share of Class B common stock will automatically convert into one share of Class A common stock upon its transfer, with limited exceptions. Holders As of September 8, 2005, there were approximately 267 stockholders of record of the Company's Class A common stock, although the Company believes that there is a significantly larger number of beneficial owners. As of September 8, 2005, there were approximately 16 stockholders of record of the Company's Class B common stock. Dividend Policy Although the Company has never declared or paid any cash dividends on its Class A or Class B common stock, the Company anticipates that it will generate increasing free cash flow in excess of its capital investment requirements. As 26
such, although the Company has no current intent to do so, the Company may choose, at some future date, to use some portion of its cash for the purpose of cash dividends. Resales of Securities 39,937,834 shares of Class A and Class B common stock are "restricted securities" as that term is defined in Rule 144 under the Securities Act. Restricted securities may be sold in the public market from time to time only if registered or if they qualify for an exemption from registration under Rule 144 or 701 under the Securities Act. As of September 8, 2005, all of such shares of the Company's common stock could be sold in the public market pursuant to and subject to the limits set forth in Rule 144. Sales of a large number of these shares could have an adverse effect on the market price of the Company's Class A common stock by increasing the number of shares available on the public market. Purchases of Equity Securities by the Issuer On May 12, 2005, the Company's Board of Directors increased the Company's authorization to repurchase the Company's Class A common stock up to $20 million, from the previous authorized limit of $10 million. Any such purchases could be made from time to time in the open market and through privately negotiated transactions, subject to general market conditions. The repurchase program will be financed utilizing available cash. As of July 3, 2005, the Company had repurchased 1,328,050 shares of Class A common stock for $9.8 million, all of which was repurchased during the fiscal year ending July 3, 2005. The following table sets forth, for the months indicated, the Company's purchase of Class A common stock during the fiscal year ending July 3, 2005, which includes the period June 28, 2004 through July 3, 2005. <TABLE> <S> <C> <C> <C> <C> Total Number of Dollar Value of Shares Purchased Shares that May Total Number as Part of Publicly Yet Be Purchased of Shares Average Price Announced Plans Under the Plans or Period Purchased Paid Per Share or Programs Programs - --------------------------- ------------------ ------------------ --------------------- ---------------------- (in thousands, except average price paid per share) 6/28/04 - 7/25/04 - - - $10,000 7/26/04 - 8/22/04 50.0 $7.43 50.0 $9,626 8/23/04 - 9/26/04 103.7 $7.73 103.7 $8,820 9/27/04 - 10/24/04 86.6 $8.44 86.6 $8,085 10/25/04 - 11/21/04 33.0 $8.22 33.0 $7,812 11/22/04 - 12/26/04 - $- - $7,812 12/27/04 - 1/23/05 - $- - $7,812 1/24/05 - 2/20/05 - $- - $7,812 2/21/05 - 3/27/05 - $- - $7,812 3/28/05 - 4/24/05 - $- - $7,812 4/25/05 - 5/22/05 451.7 $6.98 451.7 $14,641 5/23/05 - 7/3/05 603.1 $7.31 603.1 $10,187 ------------------ ------------------ --------------------- Total 1,328.1 $7.35 1,328.1 ================== ================== ===================== </TABLE> 27
Item 6. SELECTED FINANCIAL DATA The selected consolidated statement of income data for the years ended July 3, 2005, June 27, 2004 and June 29, 2003 and the consolidated balance sheet data as of July 3, 2005 and June 27, 2004, have been derived from the Company's audited consolidated financial statements included elsewhere in this Annual Report on Form 10-K. The selected consolidated statement of income data for the years ended June 30, 2002 and July 1, 2001, and the selected consolidated balance sheet data as of June 29, 2003, June 30, 2002 and July 1, 2001, are derived from the Company's audited consolidated financial statements which are not included in this Annual Report on Form 10-K. The following tables summarize the Company's consolidated statement of income and balance sheet data. The Company acquired Cheryl & Co. in March 2005, The Winetasting Network in November 2004, The Popcorn Factory in May 2002, and The Children's Group in June 2001. The following financial data reflects the results of operations of these subsidiaries since their respective dates of acquisition. This information should be read together with the discussion in "Management's Discussion and Analysis of Financial Condition and Results of Operations" and the Company's consolidated financial statements and notes to those statements included elsewhere in this Annual Report on Form 10-K. <TABLE> <S> <C> <C> <C> <C> <C> Years ended ---------------------------------------------------------------------- July 3, June 27, June 29, June 30, July 1, 2005 2004 2003 2002 2001 ------------ ------------- ------------- ------------ -------------- (in thousands, except per share data) Consolidated Statement of Income Data: Net revenues: Online $ 360,902 $ 307,470 $ 265,278 $ 218,179 $ 182,924 Telephonic 259,929 263,039 271,071 248,931 230,723 Retail/fulfillment 49,848 33,469 29,269 30,095 28,592 ------------ ------------- ------------- ------------ -------------- Total net revenues 670,679 603,978 565,618 497,205 442,239 Cost of revenues 395,028 351,111 324,565 293,269 267,779 ------------ ------------- ------------- ------------ -------------- Gross profit 275,651 252,867 241,053 203,936 174,460 Operating expenses: Marketing and sales 198,935 172,251 170,013 150,638 154,321 Technology and development 14,757 13,799 13,937 13,723 16,853 General and administrative 35,572 30,415 29,593 28,179 27,043 Depreciation and amortization 14,489 14,992 15,389 15,061 21,716 ------------ ------------- ------------- ------------ -------------- Total operating expenses 263,753 231,457 228,932 207,601 219,933 ------------ ------------- ------------- ------------ -------------- Operating income (loss) 11,898 21,410 12,121 (3,665) (45,473) Other income, net 1,349 320 117 1,448 4,152 ------------ ------------- ------------- ------------ -------------- Income (loss) before income taxes 13,247 21,730 12,238 (2,217) (41,321) Income taxes (benefit) 5,398 (19,174) - (706) - ------------ ------------- ------------- ------------ -------------- Net income (loss) $ 7,849 $40,904 $ 12,238 $ (1,511) $ (41,321) ============ ============= ============= ============ ============== Net income (loss) per common share: Basic $0.12 $0.62 $0.19 $(0.02) $(0.64) ============ ============= ============= ============ ============== Diluted $0.12 $0.60 $0.18 $(0.02) $(0.64) ============ ============= ============= ============ ============== Shares used in the calculation of net income (loss) per common share: Basic 66,038 65,959 65,566 64,703 64,197 ============ ============= ============= ============ ============== Diluted 67,402 68,165 67,670 64,703 64,197 ============ ============= ============= ============ ============== </TABLE> 28
<TABLE> <S> <C> <C> <C> <C> <C> As of -------------- -------------- -------------- --------------- ------------- July 3, 2005 June 27, 2004 June 29, 2003 June 30, 2002 July 1, 2001 -------------- -------------- -------------- --------------- ------------- (in thousands) Consolidated Balance Sheet Data: Cash and equivalents and short-term investments $ 46,608 $103,374 $ 61,218 $63,399 $63,896 Working capital 41,692 83,704 26,875 23,301 27,409 Investments-non current - 8,260 19,471 9,591 16,284 Total assets 251,952 261,552 214,796 207,157 195,257 Long-term liabilities 5,900 8,874 12,820 15,939 16,029 Total stockholders' equity 186,334 186,390 137,288 123,908 117,816 </TABLE> 29
Item 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS. Overview For more than 25 years, 1-800-FLOWERS.COM Inc. - "Your Florist of Choice(sm)" - has been providing customers across the nation with the freshest flowers and finest selection of plants, gift baskets, gourmet foods and confections, and plush stuffed animals perfect for every occasion. 1-800-FLOWERS.COM(R) offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers delivered through its Fresh From Our Growers(sm) program. Customers can shop 1-800-FLOWERS.COM 24 hours a day, 7 days a week via the phone or Internet (1-800-356-9377 or www.1800flowers.com) or by visiting a Company-operated or franchised store. Gift advisors are available 24/7, and fast and reliable delivery is offered same day, any day. As always, 100 percent satisfaction and freshness is guaranteed. The 1-800-FLOWERS.COM collection of brands also includes home and garden merchandise from Plow & Hearth(R) (1-800-627-1712 or www.plowandhearth.com); premium popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.(R) (1-800-443-8124 or www.cherylandco.com); gourmet foods from GreatFood.com(R) (www.greatfood.com); children's gifts from HearthSong(R) (www.hearthsong.com) and Magic Cabin(R) (www.magiccabin.com) and wine gifts from The Winetasting Network(R) (www.ambrosiawine.com and www.winetasting.com). 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ market under ticker symbol FLWS. Most of the Company's floral orders are fulfilled through BloomNet(R) (comprised of independent florists operating retail flower shops and Local Fulfillment or Design Centers ("LFC's"), Company-owned stores and fulfillment centers and franchise stores). The Company transmits its orders either through BloomLink(R), its proprietary Internet-based electronic communication system, or the communication system of a third-party. A portion of the Company's floral and gift merchandise, as well as its home and garden merchandise, non-floral gift products and gourmet food merchandise, are shipped by the Company, members of BloomNet(R), or third parties directly to the customer using common carriers. Most of the Company's home and garden products are fulfilled from its Madison, Virginia fulfillment center or its Vandalia, Ohio distribution facility, while the Company's children's merchandise is fulfilled from its Vandalia facility. The Company's gourmet popcorn and related merchandise is produced and fulfilled primarily from its Lake Forest, Illinois manufacturing facility. Cookies and related gifts are baked and fulfilled from the Company's Westerville, Ohio facility, while winery services and wine gifts are shipped from its distribution facility in Napa, California or through third-parties. As of July 3, 2005, the Company-owned retail fulfillment operations consisted of 34 retail stores and 8 fulfillment centers. Retail fulfillment revenues also includes fees paid to the Company by, and the sale of wholesale products by the Company to, members of its BloomNet(R) network as well as distribution service fees for its winery fulfillment operations, wholesale bakery product revenue, and royalties, fees and sublease rent paid to the Company by its 83 franchise stores. Company-owned stores serve as local points of fulfillment and enable the Company to test new products and marketing programs. As such, a significant percentage of the revenues derived from Company-owned stores and fulfillment centers represent fulfillment of its telephonic and online sales channel floral orders and are eliminated as inter-company revenues. 30
Results of Operations The Company's fiscal year is a 52- or 53-week period ending on the Sunday nearest to June 30. Fiscal year 2005, which ended on July 3, 2005, consisted of 53 weeks, while fiscal years 2004 and 2003, which ended on June 27, 2004 and June 29, 2003, respectively, consisted of 52 weeks. Net Revenues <TABLE> <S> <C> <C> <C> <C> <C> Years Ended ---------------------------------------------------------------------- July 3, June 27, June 29, 2005 % Change 2004 % Change 2003 ------------ --------------- ------------- ------------- ------------- (in thousands) Net revenues: Online $360,902 17.4% $307,470 15.9% $265,278 Telephonic 259,929 (1.2%) 263,039 (3.0%) 271,071 Retail/fulfillment 49,848 48.9% 33,469 14.3% 29,269 ------ ------ ------ $670,679 11.0% $603,978 6.8% $565,618 ======== ======== ======== </TABLE> Net revenues consist primarily of the selling price of the merchandise, service or outbound shipping charges, less discounts, returns and credits. The Company's combined telephonic and online revenue growth of 8.8% and 6.4% during the fiscal years ended July 3, 2005 and June 27, 2004, respectively, was due to an increase in order volume resulting from: (i) the Company's strong brand name recognition, (ii) continued leveraging of its existing customer base, (iii) increased spending on its marketing and selling programs, designed to improve customer acquisition and accelerate top-line growth, and (iv) the turnaround of the home and garden gift category, which implemented a revised marketing plan to enhance its product offerings, and improve the creative look and feel of its catalogs after experiencing a decline in sales during fiscal 2004. In addition, revenues were favorably impacted by the incremental revenue from Cheryl & Co., a manufacturer of cookies and baked gifts, which was acquired in March 2005, and the inclusion of an additional week of sales, as fiscal year 2005 consisted of 53 weeks. During the fiscal year ended June 27, 2004, the Company's combined telephonic and online sales channels experienced strong growth in the floral and complementary gift categories of gourmet food gifts, such as the Popcorn Factory line of products, gift baskets and children's gifts, but this growth was partially offset by slower sales in the home and garden gift category as a result of internal marketing and merchandising issues, as well as increasingly competitive market conditions. The Company fulfilled approximately 10,213,000, 9,322,000, and 8,681,000 orders through its combined telephonic and online sales channels during the fiscal years ended July 3, 2005, June 27, 2004, and June 29, 2003, respectively, representing increases of 9.6% and 7.4% over the respective prior fiscal years. Order volume through the Company's online sales channel increased 17.5% and 15.6%, during the years ended July 3, 2005 and June 27, 2004, respectively, as a result of improved conversion of qualified traffic through the Company's Websites, and increased marketing efforts through search engines and affiliates. The continued migration of customers from the Company's telephonic sales channel also contributed to the growth within the online sales channel, resulting in the order volume decreases of 1.1% and 1.9% experienced by the telephonic sales channel during the fiscal years ending July 3, 2005 and June 27, 2004. The Company's combined telephonic and online sales channel average order value has declined slightly as a result of product mix, and was $60.79 during fiscal 2005, compared with $61.20 in fiscal 2004 and $61.79 during fiscal 2003. The Company's online sales channel contributed 58.1%, 53.9% and 49.5% of the total combined telephonic and online revenues during the fiscal years ended July 3, 2005, June 27, 2004 and June 29, 2003, respectively. The Company intends to 31
continue to drive revenue growth through its online sales channel and continue the migration of its customers from the telephone to the Web for several important reasons: (i) online orders are less expensive to process than telephonic orders, (ii) online customers can view the Company's full range of gift offerings, including non-floral gifts, which in many cases yield higher gross margin opportunities, (iii) online customers can utilize all of the Company's services, such as the various gift search functions, order status check and reminder service, thereby deepening the relationship with its customers and leading to increased order rates, and (iv) when customers visit the Company online, it provides an opportunity to interact with them in an electronic dialog via cost efficient marketing programs. Retail/fulfillment revenues for the fiscal years ended July 3, 2005 and June 27, 2004 increased in comparison to the prior years, primarily as a result of increased membership and sales of products to the Company's BloomNet(R) members. Additionally, during fiscal 2005 the Company generated winery services revenue via its November 2004 acquisition of The Winetasting Network and retail and wholesale bakery product revenue via its March 2005 acquisition of Cheryl & Co. At the start of the second half of fiscal 2005, the Company initiated a strategy designed to extend the Company's leadership position in the floral and thoughtful gift marketplace, and implemented plans to increase its marketing spending to drive increased customer acquisition particularly in the core floral gift category. As a result, during the fiscal year ended July 3, 2005, non-floral gift products accounted for 47.3% of total combined telephonic and online net revenues, compared to 47.8% and 49.5% during the years ended June 27, 2004 and June 29, 2003, respectively. The Company intends to continue to execute against this plan, and in addition to increasing its media presence, the Company will expand its BloomNet business-to-business floral operations, build out its technology platform, and increase the depth of its marketing programs and personnel within its recently acquired wine gift business and cookies and baked goods product line which support the Company's growing gourmet gift and gift basket product line. While the Company believes that these investments will impact the Company's earnings growth over the short term, over the longer term, the Company believes that this strategy will enable it to achieve sustainable double digit revenue growth and provide further leverage within its business model and therefore improved profitability. Gross Profit <TABLE> <S> <C> <C> <C> <C> <C> Years Ended ---------------------------------------------------------------------- July 3, June 27, June 29, 2005 % Change 2004 % Change 2003 ------------ --------------- ------------- ------------- ------------- (in thousands) Gross profit $275,651 9.0% $252,867 4.9% $241,053 Gross margin % 41.1% 41.9% 42.6% </TABLE> Gross profit consists of net revenues less cost of revenues, which is comprised primarily of florist fulfillment costs (primarily fees paid directly to florists), the cost of floral and non-floral merchandise sold from inventory or through third parties, and associated costs including inbound and outbound shipping charges. Additionally, cost of revenues include labor and facility costs related to direct-to-consumer merchandise operations, as well as facility costs on properties that are sublet to the Company's franchisees. Gross profit increased during the fiscal years ended July 3, 2005 and June 27, 2004, as a result of increased order volume from the Company's online and retail fulfillment sales channels, and the incremental gross profit associated with the acquisitions of Cheryl & Co. in March 2005 and The Winetasting Network in November 2004. During the fiscal years ended July 3, 2005 and June 27, 2004 32
gross margin percentage declined by 80 and 70 basis points, respectively, over the prior fiscal years, due to a combination of product mix, increased promotional pricing, and increased carrier fuel surcharges and shipping costs associated with the Monday placement of the Valentine's Day Holiday. During fiscal 2006, although varying by quarter due to seasonal changes in product mix, the Company expects that its gross margin percentage will improve primarily through the continued growth of its higher margin specialty brand gift categories, including the recent acquisition of Cheryl & Co., and through improved sourcing, pricing initiatives and customer service and fulfillment enhancements which are expected to mitigate continued pressure on shipping costs. Marketing and Sales Expense <TABLE> <S> <C> <C> <C> <C> <C> Years Ended ---------------------------------------------------------------------- July 3, June 27, June 29, 2005 % Change 2004 % Change 2003 ------------ --------------- ------------- ------------- ------------- (in thousands) Marketing and sales $198,935 15.5% $172,251 1.3% $170,013 Percentage of sales 29.7% 28.5% 30.1% </TABLE> Marketing and sales expense consists primarily of advertising and promotional expenditures, catalog costs, online portal agreements, retail store and fulfillment operations (other than costs included in cost of revenues) and customer service center expenses, as well as the operating expenses of the Company's departments engaged in marketing, selling and merchandising activities. Marketing and sales expense increased during the year ended July 3, 2005 as a result of the Company's efforts to increase new customer acquisition and accelerate top-line growth through increased spending on media, as well as adding personnel to expand its BloomNet business-to-business floral operations. Partially funding the increased spending were volume related operating efficiencies, and a continued reduction of order processing costs. As a result of the Company's cost-efficient customer retention programs, of the 6,182,000 customers who placed orders during the year ended July 3, 2005, approximately 46.4% represented repeat customers compared to 45.0% in fiscal 2004 and 42.4% in fiscal 2003. In addition, as a result of the Company's strategic initiative to increase its marketing and selling efforts, specifically, in its core floral gift business, the Company added 3,311,000 new customers in fiscal 2005 compared with 3,141,000 and 3,106,000 in fiscal 2004 and fiscal 2003, respectively. Marketing and sales expense decreased as a percentage of net revenue during the year ended June 27, 2004 in comparison to the prior fiscal year as a result of volume related efficiencies and reduced order processing costs, as well as a net reduction in advertising cost per order, resulting from a shift in product mix to floral products, which enabled it to proportionately reduce the circulation of higher cost per order catalogs in favor of lower cost media and online advertising. The Company expects to increase its marketing and sales spending in order to accelerate its rate of new customer acquisition, while also leveraging its already significant customer base through cost effective, customer retention initiatives. Such spending will include an increasing presence in online search and affiliate relationships, as well as in direct marketing and broadcast advertising programs. In addition, the Company plans to continue to add personnel to grow its BloomNet membership and support the anticipated growth of its recently acquired wine business. As a result, over the short term the Company expects that marketing and sales expense, as a percentage of revenue, will be consistent with the prior year. 33
Technology and Development Expense <TABLE> <S> <C> <C> <C> <C> <C> Years Ended ---------------------------------------------------------------------- July 3, June 27, June 29, 2005 % Change 2004 % Change 2003 ------------ --------------- ------------- ------------- ------------- (in thousands) Technology and development $14,757 6.9% $13,799 (1.0)% $13,937 Percentage of sales 2.2% 2.3% 2.5% </TABLE> Technology and development expense consists primarily of payroll and operating expenses of the Company's information technology group, costs associated with its Web sites, including hosting, design, content development and maintenance and support costs related to the Company's order entry, customer service, fulfillment and database systems. Technology and development expense increased during the year ended July 3, 2005, primarily as a result of the incremental expenses associated with the acquisition of The Winetasting Network in November 2004 and Cheryl & Co. in March 2005, as well as for increases in the cost of maintenance and license agreements required to support the Company's technology platform. During the fiscal year ended June 27, 2004 technology and development expense decreased as a percentage of net revenue and in absolute spending due to the Company's ability to internalize its development functions, thereby cost effectively enhancing the content and functionality of the Company's Web sites and improving the performance of the fulfillment and database systems, while adding improved operational flexibility and supplemental back-up and system redundancy. During the fiscal years ended July 3, 2005, June 27, 2004, and June 29, 2003, the Company expended $24.0 million, $22.8 million, and $22.2 million on technology and development, of which $9.2 million, $9.0 million, and $8.3 million, respectively, has been capitalized. Although over the longer term, the Company believes that it will continue to demonstrate its ability to leverage its IT platforms, during fiscal 2006, the Company intends to improve the technology infrastructure of its wine gift business, as well as the recently acquired Cheryl & Co. cookies and baked gifts business, and therefore expects that technology and development spending as a percentage of net revenues will be consistent with the prior year. General and Administrative Expenses <TABLE> <S> <C> <C> <C> <C> <C> Years Ended ---------------------------------------------------------------------- July 3, June 27, June 29, 2005 % Change 2004 % Change 2003 ------------ --------------- ------------- ------------- ------------- (in thousands) General and administrative $35,572 17.0% $30,415 2.8% $29,593 Percentage of sales 5.3% 5.0% 5.2% </TABLE> General and administrative expense consists of payroll and other expenses in support of the Company's executive, finance and accounting, legal, human resources and other administrative functions, as well as professional fees and other general corporate expenses. General and administrative expense increased during the fiscal year ended July 3, 2005, due to: (i) incremental expenses associated with the Company's wine gift product line and additional overhead added during a seasonally slow period for Cheryl & Co., which was acquired in March 2005, (ii) an increase in professional fees associated with Sarbanes-Oxley compliance, and (iii) increased travel and entertainment related to the Company's BloomNet business-to-business expansion. Although declining as a percentage of net revenues, general and administrative expenses increased during the fiscal year ended June 27, 2004, in comparison to the prior year, primarily as a result of increased health and business insurance costs, partially offset by various cost reduction initiatives. 34
Although the Company believes that its current general and administrative infrastructure is sufficient to support existing requirements, as a result of the incremental expenses associated with the acquisitions of The Winetasting Network and Cheryl & Co., the Company expects that its general and administrative expenses as a percentage of net revenue during fiscal 2006 will be consistent to increase slightly in comparison to fiscal 2005. Depreciation and Amortization <TABLE> <S> <C> <C> <C> <C> <C> Years Ended ---------------------------------------------------------------------- July 3, June 27, June 29, 2005 % Change 2004 % Change 2003 ------------ --------------- ------------- ------------- ------------- (in thousands) Depreciation and amortization $14,489 (3.4)% $14,992 (2.6)% $15,389 Percentage of sales 2.2% 2.5% 2.7% </TABLE> Depreciation and amortization expense during the fiscal years ended July 3, 2005 and June 27, 2004 decreased slightly in comparison to the respective prior fiscal years, reflecting the impact of the Company's declining rate of capital additions, and the leverage of the Company's existing infrastructure. Although the Company believes that continued investment in its infrastructure, primarily in the areas of technology and development, including the improvement of the technology platform of its wine gift business and anticipated expansion of Cheryl & Co.'s operations, is critical to attaining its strategic objectives, the Company expects that depreciation and amortization in fiscal 2006 will continue to decrease as a percentage of net revenues in comparison to prior years. Other Income (Expense) <TABLE> <S> <C> <C> <C> <C> <C> Years Ended ---------------------------------------------------------------------- July 3, June 27, June 29, 2005 % Change 2004 % Change 2003 ------------ --------------- ------------- ------------- ------------- (in thousands) Interest income $1,690 27.6% $1,324 14.4% $1,157 Interest expense (481) 27.5% (663) 32.5% (982) Other, net 140 141.1% (341) 487.9% (58) ------------ ------------- ------------- $1,349 321.6% $320 173.5% $117 ============ ============= ============= </TABLE> Other income (expense) consists primarily of interest income earned on the Company's investments and available cash balances, offset by interest expense, primarily attributable to the Company's capital leases and other long-term debt. The increase in other income (expense) during the fiscal years ended July 3, 2005, in comparison to the fiscal 2004 was primarily attributable to higher interest income resulting from an increase in interest rate returns, as well as lower interest expense due to maturing debt and capital lease obligations. The increase in other income (expense) during the fiscal year ended June 27, 2004, in comparison to the prior fiscal year, resulted primarily from an increase in interest income resulting from higher invested cash balances generated from operations, and a reduction in interest expense associated with the refinancing of a series of fixed and variable rate mortgage and equipment notes in June 2003, partially offset by losses incurred upon closure/conversion of certain retail stores. 35
Income Taxes During the fiscal year ended July 3, 2005, the Company recorded income tax expense of approximately $5.4 million. The Company's effective tax rate for the fiscal year ended July 3, 2005 was approximately 40.7%, which differed from the U.S. federal statutory rate of 35% primarily due to state income taxes, partially offset by various tax credits. During fiscal 2006, the Company anticipates an effective tax rate between 41%-42%. During the fiscal year ended June 27, 2004, the Company recorded an income tax benefit of approximately $19.2 million (net) due to the removal of the Company's valuation allowance on its deferred tax assets which consisted primarily of net operating loss carryforwards (see below), offset in part by income tax expense for federal alternative minimum tax and various state taxes resulting from state tax law changes that deferred the use of available net operating losses for state purposes. At June 27, 2004, management of the Company reassessed the valuation allowance previously established against its net deferred tax assets. Based on the Company's earnings history and projected future taxable income, management determined that it is more likely than not that the deferred tax assets would be realized. Accordingly, the Company removed the valuation allowance of approximately $30.0 million from its deferred tax assets resulting in the recognition of an income tax benefit of approximately $20.8 million, a reduction of goodwill of approximately $3.1 million, related to the acquired net operating losses of GreatFood.com, and an increase in additional paid-in-capital of approximately $6.1 million related to income tax benefits associated with employee stock option exercises. The favorable impact of the income tax benefit has distorted the trends in our net income and will impact the comparability of our net income with other periods. At July 3, 2005, the Company's federal and state net operating loss carryforwards were approximately $60.5 million, which, if not utilized, will begin to expire in fiscal year 2020. 36
Quarterly Results of Operations The following table provides unaudited quarterly consolidated results of operations for each quarter of fiscal years 2005 and 2004. The Company believes this unaudited information has been prepared substantially on the same basis as the annual audited consolidated financial statements and all necessary adjustments, consisting of only normal recurring adjustments, have been included in the amounts stated below to present fairly the Company's results of operations. The operating results for any quarter are not necessarily indicative of the operating results for any future period. <TABLE> <S> <C> <C> <C> <C> <C> <C> <C> <C> Three months ended ------------------------------------------------------------------------------------- Jul. 3, Mar. 27, Dec. 26, Sep. 26, Jun. 27, Mar. 28, Dec. 28, Sep. 28, 2005 2005 2004 2004 2004 2004 2003 2003 --------- --------- ---------- ----------- --------- ---------- ---------- ---------- (in thousands, except per share data) Net revenues: Online $108,492 $91,638 $107,686 $53,086 $93,135 $74,521 $90,878 $48,936 Telephonic 60,349 52,424 109,570 37,586 58,443 50,851 113,374 40,371 Retail/fulfillment 17,277 12,971 12,758 6,842 9,989 8,697 8,930 5,853 --------- --------- ---------- ----------- --------- ---------- ---------- ---------- Total net revenues 186,118 157,033 230,014 97,514 161,567 134,069 213,182 95,160 Cost of revenues 111,737 97,947 127,402 57,942 98,039 79,429 117,550 56,093 --------- --------- ---------- ----------- --------- ---------- ---------- ---------- Gross profit 74,381 59,086 102,612 39,572 63,528 54,640 95,632 39,067 Operating expenses: Marketing and sales 50,389 45,813 72,841 29,892 38,950 37,693 66,762 28,846 Technology and development 4,201 4,160 3,292 3,104 3,289 3,576 3,503 3,431 General and administrative 10,152 9,864 7,954 7,602 7,187 7,872 7,577 7,779 Depreciation and amortization 3,473 3,350 3,770 3,896 3,660 3,572 3,843 3,917 --------- --------- ---------- ----------- --------- ---------- ---------- ---------- Total operating expenses 68,215 63,187 87,857 44,494 53,086 52,713 81,685 43,973 --------- --------- ---------- ----------- --------- ---------- ---------- ---------- Operating income (loss) 6,166 (4,101) 14,755 (4,922) 10,442 1,927 13,947 (4,906) Other income (expense), net 423 509 172 245 455 82 23 (240) --------- --------- ---------- ----------- --------- ---------- ---------- ---------- Income (loss) before income taxes 6,589 (3,592) 14,927 (4,677) 10,897 2,009 13,970 (5,146) Income taxes (benefit) 2,688 (1,546) 6,223 (1,967) (19,532) 66 292 - --------- --------- ---------- ----------- --------- ---------- ---------- ---------- Net income (loss) $3,901 $(2,046) $8,704 $(2,710) $30,429 $1,943 $13,678 $(5,146) ========= ========= ========== =========== ========= ========== ========== ========== Net income (loss) per share: Basic $0.06 $(0.03) $0.13 $(0.04) $0.46 $0.03 $0.21 $(0.08) ========= ========= ========== =========== ========= ========== ========== ========== Diluted $0.06 $(0.03) $0.13 $(0.04) $0.45 $0.03 $0.20 $(0.08) ========= ========= ========== =========== ========= ========== ========== ========== </TABLE> The Company's quarterly results may experience seasonal fluctuations. Due to the Company's expansion into non-floral products, including the acquisitions of The Winetasting Network and Cheryl & Co. during fiscal 2005, the Thanksgiving through Christmas holiday season, which falls within the Company's second fiscal quarter, generates the highest proportion of the Company's annual revenues. Additionally, as the result of a number of major floral gifting occasions, including Mother's Day, Administrative Professionals Week and Easter, revenues also rise during the Company's fiscal fourth quarter. In addition, results during the Company's fiscal first quarter will be negatively impacted by the aforementioned acquisitions due to their seasonal nature and the incremental overhead incurred during this slow period. Liquidity and Capital Resources At July 3, 2005, the Company had working capital of $41.7 million, including 37
cash and equivalents and short-term investments of $46.6 million, compared to working capital of $83.7 million, including cash and equivalents and short-term investments of $103.4 million, at June 27, 2004. In addition to cash and short-term investments, at June 27, 2004, the Company maintained approximately $8.3 million of long-term investments, consisting primarily of investment grade corporate and U.S. government securities. Net cash provided by operating activities of $10.4 million for the fiscal year ended July 3, 2005 was primarily attributable to earnings, adjusted for depreciation and amortization, deferred income taxes and other non-cash charges, which in total amounted to $27.5 million, offset in part by increases in inventory related to foreign sourced products and the post-acquisition inventory build of The Winetasting Network and Cheryl & Co. and decreases in accounts payable and accrued expenses primarily related to additional vendor payments due to the timing of the fiscal 2005 year end. Net cash used in investing activities of $39.9 million for the fiscal year ended July 3, 2005 was primarily attributable to funding acquisitions ($51.0 million), including The Winetasting Network and Cheryl & Co., which amounted to approximately $9.5 million and $41.1 million, respectively, as well as capital expenditures primarily related to the Company's technology infrastructure, offset in part by net proceeds from the sale of the Company's long-term investments. Net cash used in financing activities of $11.3 million for the fiscal year ended July 3, 2005, resulted primarily from cash used to repurchase 1,328,050 shares of the Company's Class A common stock, which were placed in treasury, for approximately $9.8 million, as well as the repayment of amounts outstanding under the Company's credit facilities and long-term capital lease obligations, offset in part by the net proceeds received upon the exercise of employee stock options and employee stock purchase plan. The Company has a $5.0 million revolving line of credit, renewable November 30, 2005 (none outstanding at any point during the fiscal year ending July 3, 2005), available for working capital purposes. The Company has historically utilized cash generated from operations to meet its cash requirements, including all operating, investing and debt repayment activities. During fiscal 2005, the Company utilized available cash balances to fund its acquisitions of The Winetasting Network and Cheryl & Co., as well as its share repurchase program, which in the aggregate amounted to approximately $60.8 million. As a result, the Company may utilize, and or increase, its existing $5.0 million line of credit during its fiscal first and second quarter to fund working capital requirements, which have increased during this time period, due to the Company's continued expansion into non-floral products, including the aforementioned acquisitions of The Winetasting Network and Cheryl & Co. At July 3, 2005, the Company's contractual obligations consist of: <TABLE> <S> <C> <C> <C> <C> <C> Payments due by period ---------------------------------------------------------------------------- (in thousands) Less than 1 1 - 3 3 - 5 More than 5 Total year years years years ----------- -------------- ---------- ------------ ------------- Long-term debt $4,598 $1,414 $3,058 $ 126 $ - Capital lease obligations 1,838 1,440 379 19 - Operating lease obligations 57,258 7,465 12,466 9,016 28,311 Sublease obligations 8,790 2,448 3,548 1,815 979 Other cash obligations (*) 93 93 - - - Purchase commitments (**) 29,989 29,989 - - - ----------- -------------- ---------- ------------ ------------- Total $102,566 $42,849 $19,451 $10,976 $29,290 =========== ============== ========== ============ ============= </TABLE> 38
(*) Other cash obligations include $0.1 million of franchise lease guarantees. (**)Purchase commitments consist primarily of inventory and equipment purchase orders made in the ordinary course of business. On May 12, 2005, the Company's Board of Directors increased the Company's authorization to repurchase the Company's Class A common stock up to $20 million, from the previous authorized limit of $10 million. Any such purchases could be made from time to time in the open market and through privately negotiated transactions, subject to general market conditions. The repurchase program will be financed utilizing available cash. As of July 3, 2005, the Company had repurchased 1,328,050 shares of common stock for $9.8 million, all of which was repurchased during the fiscal year ending July 3, 2005. Critical Accounting Policies and Estimates The Company's discussion and analysis of its financial position and results of operations are based upon the consolidated financial statements of 1-800-FLOWERS.COM, Inc., which have been prepared in accordance with U.S. generally accepted accounting principles. The preparation of these financial statements requires management to make estimates and assumptions that affect the reported amount of assets, liabilities, revenue and expenses, and related disclosure of contingent assets and liabilities. On an ongoing basis, management evaluates its estimates, including those related to revenue recognition, inventory and long-lived assets, including goodwill and other intangible assets related to acquisitions. Management bases its estimates and judgments on historical experience and on various other factors that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities. Actual results may differ from these estimates under different assumptions or conditions. Management believes the following critical accounting policies, among others, affect its more significant judgments and estimates used in preparation of its consolidated financial statements. Revenue Recognition Net revenues are generated by online, telephonic and retail fulfillment operations and primarily consist of the selling price of merchandise, service or outbound shipping charges, less discounts, returns and credits. Net revenues are recognized upon product shipment. Accounts Receivable The Company maintains allowances for doubtful accounts for estimated losses resulting from the inability of its customers or franchisees to make required payments. If the financial condition of the Company's customers or franchisees were to deteriorate, resulting in an impairment of their ability to make payments, additional allowances may be required. Inventory The Company states inventory at the lower of cost or market. In assessing the realization of inventories, we are required to make judgments as to future demand requirements and compare that with inventory levels. It is possible that changes in consumer demand could cause a reduction in the net realizable value of inventory. Goodwill and Other Intangible Assets Goodwill represents the excess of the purchase price over the fair value of the net assets acquired and is evaluated annually for impairment. The cost of 39
intangible assets with determinable lives is amortized to reflect the pattern of economic benefits consumed, on a straight-line basis, over the estimated periods benefited, ranging from 3 to 16 years. The Company periodically evaluates acquired businesses for potential impairment indicators. Judgment regarding the existence of impairment indicators is based on market conditions and operational performance of the Company. Future events could cause the Company to conclude that impairment indicators exist and that goodwill and other intangible assets associated with our acquired businesses is impaired. Capitalized Software The carrying value of capitalized software, both purchased and internally developed, is periodically reviewed for potential impairment indicators. Future events could cause the Company to conclude that impairment indicators exist and that capitalized software is impaired. Income Taxes The Company has established deferred income tax assets and liabilities for temporary differences between the financial reporting bases and the income tax bases of its assets and liabilities at enacted tax rates expected to be in effect when such assets or liabilities are realized or settled. The Company has recognized as a deferred tax asset the tax benefits associated with losses related to operations, which are expected to result in a future tax benefit. Realization of this deferred tax asset assumes that we will be able to generate sufficient future taxable income so that these assets will be realized. The factors that we consider in assessing the likelihood of realization include the forecast of future taxable income and available tax planning strategies that could be implemented to realize the deferred tax assets. Recent Accounting Pronouncements In December 2004, the Financial Accounting Standards Board (FASB) issued SFAS No. 123 (Revised 2004), "Share-Based Payment" (SFAS 123(R)). This Statement revises SFAS No.123 by eliminating the option to account for employee stock options under APB No. 25 and generally requires companies to recognize the cost of employee services received in exchange for awards of equity instruments based on the grant-date fair value of those awards (the "fair-value-based" method). The Company is adopting SFAS 123(R) effective July 4, 2005 using the modified prospective method. The impact of adopting SFAS 123(R) cannot be predicted at this time because it will depend on the levels of share-based compensation granted in the future; however, had the Company adopted SFAS 123(R) in prior periods, the impact of that standard would have approximated the proforma disclosure, excluding the impact of the option acceleration described in Note 1 to the Consolidated Financial Statements. Item 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK The Company's earnings and cash flows are subject to fluctuations due to changes in interest rates primarily from its investment of available cash balances in money market funds and investment grade corporate and U.S. government securities. Under its current policies, the Company does not use interest rate derivative instruments to manage exposure to interest rate changes. 40
Item 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA. Annual Financial Statements: See Part IV, Item 15 of this Annual Report on Form 10-K. Selected Quarterly Financial Data: See Part II, Item 7 of this Annual Report on Form 10-K. Item 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE. None. Item 9A. CONTROLS AND PROCEDURES. The Company's management, with the participation of our Chief Executive Officer and Chief Financial Officer, has evaluated the effectiveness of the design and operation of the Company's disclosure controls and procedures (as defined in Rules 13a-15(e) or 15d-15(e) of the Securities Exchange Act of 1934 (the "Exchange Act") as of the end of the period covered by this report. Based on such evaluation, the Chief Executive Officer and Chief Financial Officer have concluded that, as of the end of such period, the Company's disclosure controls and procedures were effective in ensuring that information required to be disclosed by the Company in the reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported on a timely basis, and is accumulated and communicated to the Company's management, including including the Company's Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure. 41
Management's Report on Internal Control Over Financial Reporting Management of the Company is responsible for establishing and maintaining adequate internal control over financial reporting. Internal control over financial reporting is defined in Rules 13-a-15(f) and 15d-15(f) under the Exchange Act as a process designed by, or under the supervision of, the Company's principal executive and principal financial officers and effected by the Company's board of directors, management and other personnel to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with U.S. generally accepted accounting principles and includes those policies and procedures that: o pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the Company; o provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the Company are being made only in accordance with authorization of management and directors of the Company; and o provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the Company's assets that could have a material effect on the financial statements. Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. Management assessed the effectiveness of the Company's internal control over financial reporting as of July 3, 2005. In making this assessment, management used the criteria established in "Internal Control-Integrated Framework," issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). Based on this assessment, management believes that, as of July 3, 2005 the Company's internal control over financial reporting is effective. The Company acquired The Winetasting Network on November 15, 2004 and Cheryl & Co. on March 28, 2005, and has excluded the acquired companies from its assessment of and conclusion on the effectiveness of internal control over financial reporting. For the year ended July 3, 2005, The Winetasting Network and Cheryl & Co., accounted for 1.5% of the Company's total net revenue. As of July 3, 2005, The Winetasting Network and Cheryl & Co. accounted for 8.3% of the Company's total assets, excluding $40.9 million of goodwill and other intangible asset amounts that were recorded in connection with the acquisitions of The Winetasting Network and Cheryl & Co. Ernst & Young LLP, the Company's independent registered public accounting firm, has issued a report on management's assessment and the effectiveness of the Company's internal control over financial reporting, as of July 3, 2005; their report is included in Item 9A. 42
Report of Independent Registered Public Accounting Firm To the Board of Directors and Stockholders of 1-800-FLOWERS.COM, Inc. and Subsidiaries We have audited management's assessment, included in the accompanying Management's Report on Internal Control Over Financial Reporting, that 1-800-FLOWERS.COM, Inc. and Subsidiaries (the "Company") maintained effective internal control over financial reporting as of July 3, 2005, based on criteria established in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (the COSO criteria). 1-800-FLOWERS.COM, Inc.'s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting. Our responsibility is to express an opinion on management's assessment and an opinion on the effectiveness of the Company's internal control over financial reporting based on our audit. We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, evaluating management's assessment, testing and evaluating the design and operating effectiveness of internal control, and performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion. A company's internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company's internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company's assets that could have a material effect on the financial statements. Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. As indicated in the accompanying Management's Report on Internal Control Over Financial Reporting in Item 9A, management's assessment of and conclusion on the effectiveness of internal control over financial reporting did not include the internal controls of Cheryl & Co. and The Winetasting Network, which are included in the Fiscal 2005 consolidated financial statements of 1-800-FLOWERS.COM, INC. and Subsidiaries and constituted 8.3% of total assets as of July 3, 2005, 43
excluding $40.9 million of goodwill and other intangible asset amounts recorded in connection with these acquisitions, and 1.5% of revenues for the fiscal year then ended. Our audit of internal control over financial reporting of 1-800-FLOWERS.COM, INC. and Subsidiaries also did not include an evaluation of the internal control over financial reporting of Cheryl & Co. and The Winetasting Network. In our opinion, management's assessment that 1-800-FLOWERS.COM, INC. and Subsidiaries maintained effective internal control over financial reporting as of July 3, 2005, is fairly stated, in all material respects, based on the COSO criteria. Also, in our opinion, 1-800- FLOWERS.COM, INC. and Subsidiaries maintained, in all material respects, effective internal control over financial reporting as of July 3, 2005, based on the COSO criteria. We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the balance sheets of 1-800-FLOWERS.COM, INC. and Subsidiaries (the "Company") as of July 3, 2005, and June 27, 2004, and the related consolidated statements of income, stockholders' equity, and cash flows for each of the three years in the period ended July 3, 2005 and our report dated September 9, 2005 expressed an unqualified opinion thereon. /s/ Ernst & Young LLP Melville, New York September 9, 2005 Changes in Internal Control Over Financial Reporting There have not been any changes in the Company's internal control over financial reporting (as such term is defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) during the quarter ended July 3, 2005 that have materially affected, or are reasonably likely to materially affect, the Company's internal control over financial reporting. Item 9B. OTHER INFORMATION. None. 44
PART III Item 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT. The information set forth in the Proxy Statement for the 2005 annual meeting of stockholders is incorporated herein by reference. The Company maintains a Code of Ethics, which is applicable to all directors, officers and employees on the Investor Relations-Corporate Governance tab of the Company's website at 1800flowers.com. Any amendment or waiver to the Code of Ethics that applies to our directors or executive officers will be posted on our website or in a report filed with the SEC on Form 8-K. A copy of the Code of Ethics is available without charge upon written request to: Investor Relations, 1-800-FLOWERS.COM, Inc., 1600 Stewart Avenue, Westbury, New York 11590. Item 11. EXECUTIVE COMPENSATION. The information set forth in the Proxy Statement for the 2005 annual meeting of stockholders is incorporated herein by reference. Item 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS. The information set forth in the Proxy Statement for the 2005 annual meeting of stockholders is incorporated herein by reference. Item 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS. The information set forth in the Proxy Statement for the 2005 annual meeting of stockholders is incorporated herein by reference. Item 14. PRINCIPAL ACCOUNTING FEES AND SERVICES. The information set forth in the Proxy Statement for the 2005 annual meeting of stockholders is incorporated herein by reference. 45
PART IV Item 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES. (a) (1) Index to Consolidated Financial Statements: Page ---- Report of Independent Registered Public Accounting Firm F-1 Consolidated Balance Sheets as of July 3, 2005 and June 27, 2004 F-2 Consolidated Statements of Income for the years ended July 3, 2005, June 27, 2004 and June 29, 2003 F-3 Consolidated Statements of Stockholders' Equity for the years ended July 3, 2005, June 27, 2004 and June 29, 2003 F-4 Consolidated Statements of Cash Flows for the years ended July 3, 2005, June 27, 2004 and June 29, 2003 F-5 Notes to Consolidated Financial Statements F-6 (a) (2) Index to Financial Statement Schedules: Schedule II - Valuation and Qualifying Accounts S-1 All other information and financial statement schedules are omitted because they are not applicable, or not required, or because the required information is included in the consolidated financial statements or notes thereto. 46
(a)(3) Index to Exhibits The following exhibits are required to be filed with this Report by Item 15(a)(3). Other than exhibits 10.26, 21.1, 23.1, 24.1, 31.1 and 32.1 which are filed herewith, the following exhibits are incorporated by reference to the exhibits of same number contained in the Company's registration statement on Form S-1 (No. 333-78985), dated August 2, 1999, except for exhibit 10.23, which is incorporated by reference to the exhibit of the same number contained in the Company's registration statement on Form S-8 (No. 333-54590), dated January 30, 2001, and exhibits 10.24 and 10.25, which are incorporated by reference to Registrant's Definitive Proxy Statement filed on October 27, 2003 (No. 000-26841). Exhibits 10.10, 10.19, 10.20, 10.23, 10.24 and 10.25 are management contracts or compensatory plans or arrangements. Exhibit Description - ------- ----------- 3.1 Third Amended and Restated Certificate of Incorporation. 3.2 Amendment No. 1 to Third Amended and Restated Certificate of Incorporation. 3.3 Amended and Restated By-laws. 4.1 Specimen class A common stock certificate. 4.2 See Exhibits 3.1, 3.2 and 3.3 for provisions of the Certificate of Incorporation and By-laws of the Registrant defining the rights of holders of Common Stock of the Registrant. 10.1 Lease, commencing on May 15, 1998, between 1600 Stewart Avenue, L.L.C. and 800-FLOWERS, Inc. 10.2 Investment Agreement, dated as of January 16, 1995, among Chemical Venture Capital Associates, Teleway, Inc. and James F. McCann. 10.3 Consent and Amendment No. 1 to Investment Agreement, dated as of May 20, 1999, among Chase Capital Partners, 1-800-FLOWERS.COM, Inc. and James F. McCann. 10.10 1997 Stock Option Plan, as amended. 10.16 Investors' Rights Agreement, dated as of May 20, 1999, among 1-800- FLOWERS.COM, Inc. James F. McCann, Christopher G. McCann and the persons designated as Investors on the signature pages thereto. 10.17 Stock Purchase Agreement, dated as of May 20, 1999, among 1-800- FLOWERS.COM, Inc., James F. McCann, Christopher G. McCann and the Investors listed on Schedule A thereto. 10.18 1999 Stock Incentive Plan. 10.19 Employment Agreement, effective as of July 1, 1999, between James F. McCann and 1-800-FLOWERS.COM, Inc. 10.20 Employment Agreement, effective as of July 1, 1999, between Christopher G. McCann and 1-800-FLOWERS.COM, Inc. 10.22 #Amended and Restated Interactive Marketing Agreement, made and entered into on September 1, 2000, by and between America Online, Inc. and 1-800-FLOWERS.COM, Inc. 10.23 Employee Stock Purchase Plan 10.24 2003 Long Term Incentive and Share Award Plan 10.25 Section 16 Executive Officers Bonus Plan 10.26 Lease, dated May 20, 2005, between Treeline Mineola, LLC and 1-800-FLOWERS.COM, Inc. (filed herewith) 21.1 Subsidiaries of the Registrant. 23.1 Consent of Independent Registered Public Accounting Firm. 24.1 Powers of Attorney (included in the signature page). 31.1 Certifications pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. 32.1 Certifications pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. -------------------- # Confidential treatment requested for certain portions of this Exhibit pursuant to Rule 24b-2 promulgated under the Exchange Act. 47
SIGNATURES Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this Annual Report to be signed on its behalf by the undersigned, thereunto duly authorized. Dated: September 15, 2005 1-800-FLOWERS.COM, Inc. By: /s/ James F. McCann James F. McCann Chief Executive Officer Chairman of the Board of Directors (Principal Executive Officer) POWER OF ATTORNEY We, the undersigned directors and/or officers of 1-800-FLOWERS.COM, Inc. (the "Company"), hereby severally constitute and appoint James F. McCann and William E. Shea, and each of them individually, with full powers of substitution and resubstitution, our true and lawful attorneys, with full powers to them and each of them to sign for us, in our names and in the capacities indicated below, to sign any and all amendments to this Annual Report, and other documents in connection therewith, and to file or cause to be filed the same, with all exhibits thereto and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys, and each of them, full power and authority to do and perform each and every act and thing requisite and necessary to be done in connection therewith, as fully to all intents and purposes as each of them might or could do in person, and hereby ratifying and confirming all that said attorneys, and each of them, or their substitute or substitutes, shall do or cause to be done by virtue of this Power of Attorney. Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated below: Dated: September 15, 2005 By: /s/ James F. McCann James F. McCann Chief Executive Officer Chairman of the Board of Directors (Principal Executive Officer) Dated: September 15, 2005 By: /s/ William E. Shea William E. Shea Senior Vice President Finance and Administration (Principal Financial and Accounting Officer) 48
Dated: September 15, 2005 By: /s/ Christopher G. McCann Christopher G. McCann Director, President Dated: September 15, 2005 By: /s/ T. Guy Minetti T. Guy Minetti Director, Vice Chairman Dated: September 15, 2005 By: /s/ John J. Conefry, Jr. John J. Conefry, Jr. Director Dated: September 15, 2005 By: /s/ Leonard J. Elmore Leonard J. Elmore Director Dated: September 15, 2005 By: /s/ Kevin J. O'Connor Kevin J. O'Connor Director Dated: September 15, 2005 By: /s/ Mary Lou Quinlan Mary Lou Quinlan Director Dated: September 15, 2005 By: /s/ Deven Sharma Deven Sharma Director Dated: September 15, 2005 By: /s/ Jeffrey C. Walker Jeffrey C. Walker Director 49
F-3 Report of Independent Registered Public Accounting Firm The Board of Directors and Stockholders of 1-800-FLOWERS.COM, Inc. and Subsidiaries We have audited the accompanying consolidated balance sheets of 1-800-FLOWERS.COM, Inc. and Subsidiaries (the "Company") as of July 3, 2005 and June 27, 2004, and the related consolidated statements of income, stockholders' equity and cash flows for each of the three years in the period ended July 3, 2005. Our audits also included the financial statement schedule listed in the index at Item 15(a). These financial statements and schedule are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements and schedule based on our audits. We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion. In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of 1-800-FLOWERS.COM, Inc. and Subsidiaries at July 3, 2005 and June 27, 2004, and the consolidated results of its operations and its cash flows for each of the three years in the period ended July 3, 2005, in conformity with U.S. generally accepted accounting principles. Also, in our opinion, the related financial statement schedule, when considered in relation to the basic financial statements taken as a whole, presents fairly in all material respects the information set forth therein. We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the effectiveness of 1-800-FLOWERS.COM, Inc.'s internal control over financial reporting as of July 3, 2005, based on criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission and our report dated September 9, 2005 expressed an unqualified opinion thereon. /s/ Ernst & Young LLP Melville, New York September 9, 2005 F-1
1-800-FLOWERS.COM, Inc. and Subsidiaries Consolidated Balance Sheets (in thousands, except share data) <TABLE> <S> <C> <C> July 3, June 27, 2005 2004 ------------- ------------ Assets Current assets: Cash and equivalents $ 39,961 $80,824 Short-term investments 6,647 22,550 Receivables, net 10,619 9,013 Inventories 28,675 19,625 Deferred income taxes 10,219 16,463 Prepaid and other 5,289 1,517 ------------- ------------ Total current assets 101,410 149,992 Property, plant and equipment, net 50,474 42,460 Investments - 8,260 Goodwill 63,219 34,529 Other intangibles, net 14,215 2,598 Deferred income taxes 17,161 13,548 Other assets 5,473 10,165 ------------- ------------ Total assets $251,952 $261,552 ============= ============ Liabilities and Stockholders' Equity Current liabilities: Accounts payable and accrued expenses $ 57,121 $63,266 Current maturities of long-term debt and obligations under capital leases 2,597 3,022 ------------- ------------ Total current liabilities 59,718 66,288 Long-term debt and obligations under capital leases 3,347 6,062 Other liabilities 2,553 2,812 ------------- ------------ Total liabilities 65,618 75,162 Commitments and contingencies Stockholders' equity: Preferred stock, $.01 par value, 10,000,000 shares authorized, none issued - - Class A common stock, $.01 par value, 200,000,000 shares authorized,29,888,603 and 29,428,143 shares issued in 2005 and 2004, respectively 300 295 Class B common stock, $.01 par value, 200,000,000 shares authorized, 42,144,465 shares issued in 2005 and 2004 421 421 Additional paid-in capital 258,848 255,829 Retained deficit (59,198) (67,047) Deferred compensation (1,116) - Treasury stock, at cost-1,380,850 and 52,800 Class A shares in 2005 and 2004, respectively, and 5,280,000 Class B shares (12,921) (3,108) ------------- ------------ Total stockholders' equity 186,334 186,390 ------------- ------------ Total liabilities and stockholders' equity $251,952 $261,552 ============= ============ </TABLE> See accompanying notes. F-2
1-800-FLOWERS.COM, Inc. and Subsidiaries Consolidated Statements of Income (in thousands, except per share data) <TABLE> <S> <C> <C> <C> Years ended -------------------------------------------- July 3, June 27, June 29, 2005 2004 2003 -------------- -------------- ------------- Net revenues $670,679 $603,978 $565,618 Cost of revenues 395,028 351,111 324,565 -------------- -------------- ------------- Gross profit 275,651 252,867 241,053 Operating expenses: Marketing and sales 198,935 172,251 170,013 Technology and development 14,757 13,799 13,937 General and administrative 35,572 30,415 29,593 Depreciation and amortization 14,489 14,992 15,389 -------------- -------------- ------------- Total operating expenses 263,753 231,457 228,932 -------------- -------------- ------------- Operating income 11,898 21,410 12,121 Other income (expense): Interest income 1,690 1,324 1,157 Interest expense (481) (663) (982) Other, net 140 (341) (58) -------------- -------------- ------------- Total other income, net 1,349 320 117 -------------- -------------- ------------- Income before income taxes 13,247 21,730 12,238 Income taxes (benefit) 5,398 (19,174) - -------------- -------------- ------------- Net income $7,849 $40,904 $12,238 ============== ============== ============= Net income per common share: Basic $0.12 $0.62 $0.19 ============== ============== ============= Diluted $0.12 $0.60 $0.18 ============== ============== ============= Weighted average shares used in the calculation of net income per common share: Basic 66,038 65,959 65,566 ============== ============== ============= Diluted 67,402 68,165 67,670 ============== ============== ============= </TABLE> See accompanying notes. F-3
1-800-FLOWERS.COM, Inc. and Subsidiaries Consolidated Statements of Stockholders' Equity Years ended July 3, 2005, June 27, 2004 and June 29, 2003 (in thousands, except share data) <TABLE> <S> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C> Common Stock -------------------------------------- Class A Class B Additional Unearned Treasury Stock ------------------- ------------------- Paid-in Retained Stock-Based ------------------ Stockholders' Shares Amount Shares Amount Capital Deficit Compensation Shares Amount Equity ---------- -------- ----------- -------- ---------- ----------- ------------ --------- --------- ------------ Balance at June 30, 2002 28,319,677 $283 42,480,925 $425 $246,497 $(120,189) $- 5,332,800 $(3,108) $123,908 Exercise of stock options 228,666 2 - - 842 - - - - 844 Employee stock purchase plan 50,495 1 - - 297 - - - - 298 Conversion of Class B common stock into Class A common stock 81,010 1 (81,010) (1) - - - - - - Net income - - - - - 12,238 - - - 12,238 ---------- -------- ----------- -------- ---------- ----------- ------------ --------- --------- ------------ Balance at June 29, 2003 28,679,848 287 42,399,915 424 247,636 (107,951) - 5,332,800 (3,108) 137,288 Exercise of stock options 440,741 4 - - 1,730 - - - - 1,734 Employee stock purchase plan 52,104 1 - - 391 - - - - 392 Reversal of valuation allowance related to income tax benefits from employee stock option exercises - - - - 6,072 - - - - 6,072 Conversion of Class B common stock into Class A common stock 255,450 3 (255,450) (3) - - - - - - Net income - - - - - 40,904 - - - - ---------- -------- ----------- -------- ---------- ----------- ------------ --------- --------- ------------ Balance at June 27, 2004 29,428,143 295 42,144,465 421 255,829 (67,047) - 5,332,800 (3,108) 186,390 Exercise of stock options 228,695 2 - - 1,064 - - - - 1,066 Employee stock purchase plan 75,846 1 - - 466 - - - - 467 Income tax benefit from employee stock option exercises - - - - 183 - - - - 183 Issuance of restricted stock 161,795 2 - - 1,355 - (1,357) - - - Amortization of unearned stock- based compensation, net - - - - - - 192 - - 192 Forfeiture of unvested restricted stock (5,876) - - - (49) - 49 - - - Treasury Stock - - - - - - - 1,328,050 (9,813) (9,813) Conversion of Class B common stock into Class A common stock - - - - - - - - - - Net income - - - - - 7,849 - - - 7,849 ---------- -------- ----------- -------- ---------- ----------- ------------ --------- --------- ------------ Balance at July 3, 2005 29,888,603 $300 42,144,465 $421 $258,848 $(59,198) $(1,116) 6,660,850 $(12,921) $186,334 ========== ======== =========== ======== ========== =========== ============ ========= ========= ============ </TABLE> See accompanying notes. F-4
1-800-FLOWERS.COM, Inc. and Subsidiaries Consolidated Statements of Cash Flows (in thousands) <TABLE> <S> <C> <C> <C> Years ended ------------------------------------------------ July 3, 2005 June 27, 2004 June 29, 2003 --------------- --------------- --------------- Operating activities: Net income $7,849 $40,904 $12,238 Reconciliation of net income to net cash provided by operations: Depreciation and amortization 14,489 14,992 15,389 Deferred income taxes 4,702 (20,776) - Stock compensation expense 192 - - Bad debt expense 270 437 426 Other non-cash items - 250 72 Changes in operating items, excluding the effects of acquisitions: Receivables (655) (1,683) 1,152 Inventories (6,345) 745 (4,723) Prepaid and other (3,445) 691 12 Accounts payable and accrued expenses (10,953) 1,624 (2,493) Other assets 4,584 5,829 (2,555) Other liabilities (259) (884) 1 --------------- --------------- --------------- Net cash provided by operating activities 10,429 42,129 19,519 Investing activities: Acquisitions, net of cash acquired (50,965) - - Capital expenditures (13,334) (10,576) (10,269) Purchases of investments (93,946) (62,584) (56,412) Proceeds from sales of investments 118,109 63,384 57,191 Other 192 217 390 --------------- --------------- --------------- Net cash used in investing activities (39,944) (9,559) (9,100) Financing activities: Acquisition of treasury stock (9,813) - - Proceeds from employee stock options/stock purchase plan 1,533 2,126 1,142 Repayment of notes payable and bank borrowings (1,391) (1,176) (1,492) Repayment of capital lease obligations (1,677) (1,775) (1,591) --------------- --------------- --------------- Net cash used in financing activities (11,348) (825) (1,941) --------------- --------------- --------------- Net change in cash and equivalents (40,863) 31,745 8,478 Cash and equivalents: Beginning of year 80,824 49,079 40,601 --------------- --------------- --------------- End of year $ 39,961 $ 80,824 $ 49,079 =============== =============== =============== </TABLE> Supplemental Cash Flow Information: __________________________________ - - Interest paid amounted to $481, $663, and $982 for the years ended July 3, 2005, June 27, 2004 and June 29, 2003, respectively. - - The Company paid income taxes of approximately $762, net of tax refunds received for the year ended July 3, 2005. The Company received tax refunds, net of income taxes paid of approximately $1,476, and $0 for the years ended June 27, 2004 and June 29, 2003, respectively. See accompanying notes. F-5
Note 1. Description of Business 1-800-FLOWERS.COM, Inc. ("1-800-FLOWERS.COM") is a leading gift retailer, providing a broad range of thoughtful gift products including flowers, plants, gourmet foods, cookies, cakes, candies, wine, gift baskets, and other unique gifts to our customers around the world. The 1-800-FLOWERS.COM family of brands also includes Plow & Hearth, a direct marketer of home and garden merchandise, GreatFood.com, a source for gourmet products, The Popcorn Factory, a manufacturer and direct marketer of premium popcorn and specialty food gifts, HearthSong and Magic Cabin, direct marketers of unique children's toys and games, The Winetasting Network, a distributor and direct-to-consumer wine marketer, and Cheryl&Co., a manufacturer and direct marketer of premium cookies and baked gift items. The Company operates in one business segment, providing its customers with convenient, multi-channel access via the Internet, telephone, catalogs and retail stores. Note 2. Significant Accounting Policies Fiscal Year The Company's fiscal year is a 52- or 53-week period ending on the Sunday nearest to June 30. Fiscal year 2005, which ended on July 3, 2005, consisted of 53 weeks, while fiscal years 2004 and 2003, which ended on June 27, 2004 and June 29, 2003, respectively, consisted of 52 weeks. Basis of Presentation The consolidated financial statements include the accounts of 1-800-FLOWERS.COM and its wholly-owned subsidiaries (collectively, the "Company"). All significant intercompany accounts and transactions have been eliminated in consolidation. Use of Estimates The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates. Cash and Equivalents Cash and equivalents consist of demand deposits with banks, highly liquid money market funds, United States government securities, overnight repurchase agreements and commercial paper with maturities of three months or less when purchased. Inventories Inventories are valued at the lower of cost or market using the first-in, first-out method of accounting. Property, Plant and Equipment Property, plant and equipment is recorded at cost reduced by accumulated depreciation. Depreciation expense is recognized over the assets' estimated useful lives using the straight-line method. Amortization of leasehold improvements and capital leases are calculated using the straight-line method over the shorter of the lease terms, including renewal options expected to be exercised, or estimated useful lives of the improvements. Estimated useful lives are periodically reviewed, and where appropriate, changes are made prospectively. The Company's property plant and equipment is depreciated using the following estimated lives: F-6
Buildings 40 years Leasehold Improvements 3-10 years Furniture, Fixtures and Equipment 3-10 years Software 3-5 years Goodwill and Other Intangible Assets Goodwill and indefinite-lived intangibles are not amortized, but are evaluated annually in the Company's fiscal fourth quarter for impairment. To date, there has been no impairment of these assets. The cost of intangible assets with determinable lives is amortized to reflect the pattern of economic benefits consumed, on a straight-line basis, over the estimated periods benefited, ranging from 3 to 16 years. Deferred Catalog Costs The Company capitalizes the costs of producing and distributing its catalogs. These costs are amortized in direct proportion with actual sales from the corresponding catalog over a period not to exceed 26-weeks. Included within other assets was $3.7 million and $3.8 million at July 3, 2005 and June 27, 2004, respectively, relating to prepaid catalog costs. Investments The Company considers all of its debt and equity securities, for which there is a determinable fair market value and no restrictions on the Company's ability to sell within the next 12 months, as available-for-sale. Available-for-sale securities are carried at fair value, with unrealized gains and losses reported as a separate component of stockholders' equity. For the years ended July 3, 2005, June 27, 2004 and June 29, 2003, there were no significant unrealized gains or losses. Realized gains and losses are included in other income. The cost basis for realized gains and losses on available-for-sale securities is determined on a specific identification basis. Fair Values of Financial Instruments The recorded amounts of the Company's cash and equivalents, short-term investments, receivables, accounts payable, and accrued liabilities approximate their fair values principally because of the short-term nature of these items. The fair value of investments, including available-for-sale securities, is based on quoted market prices where available. The fair value of the Company's long-term obligations are estimated based on the current rates offered to the Company for obligations of similar terms and maturities. Under this method, the Company's fair value of long-term obligations was not significantly different than the carrying values at July 3, 2005 and June 27, 2004. Concentration of Credit Risk Financial instruments that potentially subject the Company to significant concentrations of credit risk consist principally of cash and equivalents, investments and accounts receivable. The Company maintains cash and equivalents and investments with high credit, quality financial institutions. Concentration of credit risk with respect to accounts receivable are limited due to the Company's large number of customers and their dispersion throughout the United States, and the fact that a substantial portion of receivables are related to balances owed by major credit card companies. Allowances relating to consumer, corporate and franchise accounts receivable ($1.5 million and $1.4 million at July 3, 2005 and June 27, 2004, respectively) have been recorded based upon previous experience and management's evaluation. F-7
Revenue Recognition Net revenues are generated by online, telephonic and retail fulfillment operations and primarily consist of the selling price of merchandise, service or outbound shipping charges, less discounts, returns and credits. Net revenues are recognized upon product shipment. Cost of Revenues Cost of revenues consists primarily of florist fulfillment costs (fees paid directly to florists and fees paid to wire service entities that serve as clearinghouses for floral orders, net of wire service rebates), the cost of floral and non-floral merchandise sold from inventory or through third parties, and associated costs including inbound and outbound shipping charges. Additionally, cost of revenues includes labor and facility costs related to direct-to-consumer merchandise production operations, as well as facility costs on properties that are sublet to the Company's franchisees. Marketing and Sales Marketing and sales expense consists primarily of advertising and promotional expenditures, catalog costs, interactive marketing agreements, retail store and fulfillment operations (other than costs included in cost of revenues), and customer service center expenses, as well as the operating expenses of the Company's departments engaged in marketing, selling and merchandising activities. The Company expenses all advertising costs, with the exception of catalog costs (see Deferred Catalog Costs above) at the time the advertisement is first shown. Advertising expense was $107.8 million, $91.1 million, and $88.9 million for the years ended July 3, 2005, June 27, 2004 and June 29, 2003, respectively. Technology and Development Technology and development expense consists primarily of payroll and operating expenses of the Company's information technology group, costs associated with its Web sites, including hosting, design, content development and maintenance and support costs related to the Company's order entry, customer service, fulfillment and database systems. Costs associated with the acquisition or development of software for internal use are capitalized if the software is expected to have a useful life beyond one year and amortized over the software's useful life, typically three years. Costs associated with repair, maintenance or the development of Web site content are expensed as incurred as the useful lives of such software modifications are less than one year. Stock-Based Compensation The Company's employee stock based compensation plans are described more fully in Note 9. Employee stock option plans are accounted for under the intrinsic value recognition and measurement provisions of Accounting Principles Board Opinion ("APB") No. 25, Accounting for Stock Issued to Employees. As all options issued had an exercise price equal to or greater than the market value of the underlying common stock on the date of grant and the related number of shares granted is fixed at that point in time, no compensation expense was recognized. Had compensation expense for the plans been determined based on the fair value of the options on the grant date, consistent with Statement of Financial Accounting Standards ("SFAS") No. 123, "Accounting for Stock-Based Compensation," the Company's net income and earnings per common share would have been as follows: F-8
<TABLE> <S> <C> <C> <C> Years ended -------------- -------------- ------------- July 3, June 27, June 29, 2005 2004 2003 -------------- -------------- ------------- (in thousands, except per share data) Net income, as reported $7,849 $40,904 $12,238 Less: FAS 123 stock based compensation 10,499 (1) 1,339 (2) 7,803 -------------- -------------- ------------- Pro forma net income (loss) $(2,650) $39,565 $4,435 ============== ============== ============= Net income (loss) per share: Basic - As reported $0.12 $0.62 $0.19 Basic - Pro forma ($0.04) $0.60 $0.07 Diluted - As reported $0.12 $0.60 $0.18 Diluted - Pro forma ($0.04) $0.58 $0.07 </TABLE> (1) During fiscal 2005, the Company accelerated the vesting of all unvested stock options awarded to employees and officers which had an exercise price greater than $10.00 per share. Options to purchase approximately 0.8 million shares became exercisable immediately as a result of the vesting acceleration. The Company sought to balance the benefit of eliminating the requirement to recognize compensation expense in future periods with the need to continue to motivate employee performance through previously issued, but currently unvested, stock option grants. With those factors being considered, management determined it to be appropriate to accelerate only those unvested stock options where the strike price was reasonably in excess of the Company's then current stock price. The effect of the acceleration was an increase in pro-forma stock based employee compensation expense for the year ended July 3, 2005 of $3.0 million ($0.05 per basic and diluted share). As the Company will be adopting SFAS 123R, "Share-Based Payment," in the first quarter of fiscal 2006, the decision to accelerate the vesting of the identified stock options will reduce the Company's share-based compensation expense of approximately $2.1 million in fiscal 2006 and $0.9 million in fiscal 2007. (2) During fiscal 2004, FAS 123 stock based compensation is net of the income tax benefit of $6.1 million, associated with the removal of the valuation allowance on deferred tax assets arising from employee stock option exercises. Comprehensive Income For the years ended July 3, 2005, June 27, 2004 and June 29, 2003, the Company's comprehensive income was equal to the respective net income for each of the periods presented. Net Income Per Share Basic net income per common share is computed using the weighted-average number of common shares outstanding during the period. Diluted net income per share is computed using the weighted-average number of common and dilutive common equivalent shares (consisting primarily of employee stock options) outstanding during the period. Recent Accounting Pronouncements In December 2004, the Financial Accounting Standards Board (FASB) issued SFAS No. 123 (Revised 2004), "Share-Based Payment" (SFAS 123(R)). This Statement revises SFAS No.123 by eliminating the option to account for employee stock F-9
options under APB No. 25 and generally requires companies to recognize the cost of employee services received in exchange for awards of equity instruments based on the grant-date fair value of those awards (the "fair-value-based" method). The Company is adopting SFAS 123(R) effective July 4, 2005 using the modified prospective method. The impact of adopting SFAS 123(R) will be consistent with the impact in the proforma disclosure, excluding the effect of the option acceleration presented above. Reclassifications Certain balances in the prior fiscal years have been reclassified to conform with the presentation in the current fiscal year. Note 3. Acquisitions The Company accounts for its business combinations in accordance with SFAS No. 141, "Business Combinations," which addresses financial accounting and reporting for business combinations and requires that all such transactions be accounted for using the purchase method. Under the purchase method of accounting for business combinations, the aggregate purchase price for the acquired business is allocated to the assets acquired and liabilities assumed based on their estimated fair values at the acquisition date. Acquisition of Cheryl & Co. On March 28, 2005, the Company acquired all of the outstanding common stock of Cheryl & Co., a Westerville, Ohio-based manufacturer and direct marketer of premium cookies and related baked gift items, with annual revenues of approximately $33 million during its most recent year ended January 29, 2005. The purchase price of approximately $41.1 million, including acquisition costs, was funded utilizing the Company's available cash and investment balance, and included $6.3 million used to retire Cheryl & Co.'s outstanding debt. Acquisition of The Winetasting Network On November 15, 2004, the Company acquired all of the outstanding common stock of The Winetasting Network, a Napa, California based distributor and direct-to-consumer wine marketer. The purchase price of approximately $9.5 million, including acquisition costs was funded utilizing the Company's available cash and investment balance and included $2.4 million used to retire The Winetasting Network's long-term debt. F-10
The following table summarizes the estimated fair values of assets acquired and liabilities assumed at the date of acquisition. <TABLE> <S> <C> <C> Cheryl & Co. The Winetasting Purchase Network Price Purchase Price Allocation Allocation ------------------ -------------------- (in thousands) Current assets $2,908 $1,017 Property, plant and equipment 8,045 209 Deferred income tax asset (liability) (26) 1,914 Intangible assets 12,421 - Goodwill 20,245 8,202 Other 356 126 ------------------ -------------------- Total assets acquired 43,949 11,468 ------------------ -------------------- Current liabilities 2,821 1,983 ------------------ -------------------- Net assets acquired $41,128 $9,485 ================== ==================== </TABLE> Of the $12.4 million of acquired intangible assets related to the Cheryl & Co. acquisition, $8.3 million was assigned to trademarks that are not subject to amortization, while the remaining acquired intangibles of $4.1 million were allocated primarily to customer lists which are being amortized over the assets' determinable useful life of 5 to 6 years. Pro forma Results of Operation The following unaudited pro forma consolidated financial information has been prepared as if the acquisitions of Cheryl & Co. and The Winetasting Network had taken place at the beginning of fiscal year 2003. The following unaudited pro forma information is not necessarily indicative of the results of operations in future periods or results that would have been achieved had the acquisitions taken place at the beginning of the periods presented. <TABLE> <S> <C> <C> <C> Years Ended --------------------------------------------- July 3, June 27, June 29, 2005 2004 2003 -------------- -------------- -------------- (in thousands, except per share data) Net revenues $703,749 $645,206 $600,672 Net income $ 8,808 $ 40,989 $ 11,628 Net income per common share Basic $0.13 $ 0.62 $ 0.18 Diluted $0.13 $ 0.60 $ 0.17 </TABLE> F-11
Note 4. Goodwill and Intangible Assets The change in the net carrying amount of goodwill is as follows: <TABLE> <S> <C> <C> July 3, June 27, 2005 2004 -------------- ------------- (in thousands) Goodwill - beginning of year $34,529 $37,692 Removal of deferred tax asset valuation allowance related to net operating losses acquired from GreatFood.com, Inc. - (3,163) Acquisition of The Winetasting Network 8,202 - Acquisition of Cheryl&Co. 20,245 - Other 243 - -------------- ------------- Goodwill - end of year $63,219 $34,529 ============== ============= </TABLE> The Company's intangible assets consist of the following: <TABLE> <S> <C> <C> <C> <C> <C> <C> July 3, 2005 June 27, 2004 ----------------------------------------------------------------------------- Gross Gross Amortization Carrying Accumulated Carrying Accumulated Period Amount Amortization Net Amount Amortization Net -------------- ----------- ---------------- ---------- ------------ -------------- --------- (in thousands) Intangible assets with determinable lives: Investment in licenses 14 - 16 years $4,927 $3,438 $1,489 $4,927 $3,115 $1,812 Customer lists 3 - 6 years 4,640 1,145 3,495 910 657 253 Other 5 - 8 years 555 170 385 194 137 57 ----------- ---------------- ---------- ------------ -------------- --------- 10,122 4,753 5,369 6,031 3,909 2,122 Trademarks with indefinite lives - 8,846 - 8,846 476 - 476 ----------- ---------------- ---------- ------------ -------------- --------- Total intangible assets $18,968 $4,753 $14,215 $6,507 $3,909 $2,598 =========== ================ ========== ============ ============== ========= </TABLE> The amortization of intangible assets for the years ended July 3, 2005, June 27, 2004 and June 29, 2003 was $0.8 million, $0.6 million, and $0.9 million, respectively. Future estimated amortization expense is as follows: 2006 - $1.0 million, 2007 - $1.0 million, 2008 - $1.0 million, 2009 - $1.0 million, and 2010 - - $1.0 million, and thereafter - $0.4 million. F-12
Note 5. Property, Plant and Equipment <TABLE> <S> <C> <C> July 3, June 27, 2005 2004 ------------- ------------- (in thousands) Land $2,516 $666 Building and building improvements 16,255 12,038 Leasehold improvements 16,891 11,767 Furniture and fixtures 3,971 3,755 Equipment 14,979 8,016 Computer equipment 44,796 41,173 Telecommunication equipment 7,008 6,842 Software 43,872 36,321 -------------- ------------- 150,288 120,578 Accumulated depreciation and amortization 99,814 78,118 -------------- ------------- $50,474 $ 42,460 ============== ============= Note 6. Long-Term Debt July 3, June 27, 2005 2004 ------------- ------------- (in thousands) Commercial notes and revolving credit line (1-2) $4,152 $5,504 Seller financed acquisition obligations (3) 46 85 Obligations under capital leases (see Note 12) 1,746 3,495 -------------- -------------- 5,944 9,084 Less current maturities of long-term debt and obligations under capital leases 2,597 3,022 -------------- -------------- $3,347 $6,062 ============== ============== </TABLE> The following notes and credit lines relate to obligations arising from, and collateralized by, the underlying assets of the Company's Plow & Hearth facility in Madison, Virginia. (1) $5,000,000 revolving credit line, renewable on November 30, 2005 (none outstanding at July 3, 2005), bearing interest equal to the monthly LIBOR Index (3.34%) plus 1.50% per annum (4.84% at July 3, 2005). (2) $6,612,000 note dated June 27, 2003, ($4,152,000 outstanding at July 3, 2005), bearing interest at 5.44% per annum. The note, which resulted from the consolidation and refinancing of a series of fixed and variable rate mortgage and equipment notes in June 2003, is payable in 60 equal monthly installments of principal and interest commencing August 1, 2003. The following note relates to a seller-financed acquisition obligation, collateralized by either the stock or assets of various subsidiaries of the Company: (3) $160,000 non-interest bearing promissory note dated September 30, 1999 ($46,000 outstanding at July 3, 2005). The note is payable in 8 annual installments commencing August 2000. F-13
As of July 3, 2005, long-term debt maturities, excluding amounts relating to capital leases, are as follows: <TABLE> <S> <C> Debt Year Maturities - ---- -------------- (in thousands) 2006 $1,231 2007 1,413 2008 1,468 2009 86 -------------- $4,198 ============== </TABLE> Note 7. Income Taxes Significant components of the income tax provision (benefit) are as follows: <TABLE> <S> <C> <C> <C> Years ended ------------------------------------------ July 3, June 27, June 29, 2005 2004 2003 ------------- -------------- ------------ (in thousands) Current provision: Federal $308 $677 $ - State 388 923 - ------------- -------------- ------------ 696 1,600 - Deferred provision (benefit): Federal 3,313 (15,796) - State 1,389 (4,980) - ------------- -------------- ------------ 4,702 (20,776) - ------------- -------------- ------------ Income tax provision (benefit) $5,398 $(19,174) $ - ============= ============== ============ </TABLE> A reconciliation of the U.S. federal statutory tax rate to the Company's effective tax rate is as follows: <TABLE> <S> <C> <C> <C> Years ended ------------------------------------------ July 3, June 27, June 29, 2005 2004 2003 ------------- -------------- ------------ Tax at U.S. statutory rates 35.0% 35.0% 34.0% State income taxes, net of federal tax benefit 8.7 2.8 5.9 Goodwill amortization 1.5 .5 1.0 Tax settlements - 2.7 - Change in tax rates - 4.2 - Change in valuation allowance - (140.1) (39.7) Other (4.5) 6.7 (1.2) ------------- -------------- -------------- 40.7% (88.2)% 0.0% ============= ============== ============== </TABLE> Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax purposes. F-14
The significant components of the Company's deferred income tax assets (liabilities) are as follows: <TABLE> <S> <C> <C> <C> Years ended ------------------------------------------ July 3, June 27, June 29, 2005 2004 2003 ------------- -------------- ------------ (in thousands) Deferred income tax assets: Net operating loss carryforwards $23,742 $27,878 $ 34,247 Accrued expenses and reserves 3,965 3,463 3,624 Valuation allowance - - (36,523) Deferred income tax liabilities: Installment sales (34) (39) (53) Tax in excess of book depreciation (293) (1,291) (1,295) -------------- --------------- -------------- Net deferred income tax assets $27,380 $30,011 $ - ============== =============== ============== </TABLE> At June 27, 2004, management of the Company reassessed the valuation allowance previously established against its net deferred income tax assets. Based on the Company's earnings history and projected future taxable income, management determined that it is more likely than not that the deferred income tax assets would be realized. Accordingly, the Company removed the valuation allowance of approximately $30.0 million from its deferred income tax assets resulting in the recognition of an income tax benefit of approximately $20.8 million, a reduction of goodwill of approximately $3.1 million, related to the acquired net operating losses of GreatFood.com, and an increase in additional paid-in-capital of approximately $6.1 million related to income tax benefits associated with employee stock option exercises. At July 3, 2005, the Company's federal and state net operating loss carryforwards were approximately $60.5 million, which, if not utilized, will begin to expire in fiscal year 2020. Note 8. Capital Stock Holders of Class A common stock generally have the same rights as the holders of Class B common stock, except that holders of Class A common stock have one vote per share and holders of Class B common stock have 10 votes per share on all matters submitted to the vote of stockholders. Holders of Class A common stock and Class B common stock generally vote together as a single class on all matters presented to the stockholders for their vote or approval, except as may be required by Delaware law. Class B common stock may be converted into Class A common stock at any time on a one-for-one share basis. Each share of Class B common stock will automatically convert into one share of Class A common stock upon its transfer, with limited exceptions. On May 12, 2005, the Company's Board of Directors increased the Company's authorization to repurchase the Company's Class A common stock up to $20 million, from the previous authorized limit of $10 million. Any such purchases could be made from time to time in the open market and through privately negotiated transactions, subject to general market conditions. The repurchase program will be financed utilizing available cash. As of July 3, 2005, the Company had repurchased 1,328,050 shares of common stock for $9.8 million, all of which was repurchased during the fiscal year ending July 3, 2005. Note 9. Stock Based Compensation In December 2003, the Company's Board of Directors and shareholders approved the 1-800-FLOWERS.COM 2003 Long Term Incentive and Share Award Plan (the "Plan"). The Plan is a broad-based, long-term incentive program that is intended to attract, retain and motivate employees, consultants and directors to achieve the Company's long-term growth and profitability objectives, and therefore align F-15
stockholder and employee interests. The Plan provides for the grant to eligible employees, consultants and directors of stock options, share appreciation rights ("SARs"), restricted shares, restricted share units, performance shares, performance units, dividend equivalents, and other share-based awards (collectively "Awards"). The Plan reserves 7,500,000 shares of Common Stock, which is approximately the amount of shares which had been previously available for issuance under the Company's 1999 Stock Incentive Plan. No further awards will be issued under the 1999 Stock Incentive Plan. During a calendar year i) the maximum number of shares with respect to which options and SARs may be granted to an eligible participant under the Plan will be 1,000,000 shares, and ii) the maximum number of shares with respect to which Awards intended to qualify as performance-based compensation other than options and SARs may be granted to an eligible participant under the Plan will be 500,000 shares. The Plan is administered by the Compensation Committee or such other Board committee (or the entire Board) as may be designated by the Board (the "Committee"). Unless otherwise determined by the Board, the Committee will consist of two or more members of the Board who are nonemployee directors within the meaning of Rule 16b-3 of the Securities Exchange Act of 1934 and "outside directors" within the meaning of Section 162(m) of the Internal Revenue Code of 1986, as amended. The Committee will determine which eligible employees, consultants and directors receive awards, the types of awards to be received and the terms and conditions thereof. The Chief Executive Officer shall have the power and authority to make Awards under the Plan to employees and consultants not subject to Section 16 of the Exchange Act, subject to limitations imposed by the Committee. At July 3, 2005, the Company has reserved approximately 16,117,883 shares of common stock for issuance, including options previously authorized for issuance under the 1999 Stock Incentive Plan. Stock Options Plans The following table summarizes activity in stock options: <TABLE> <S> <C> <C> <C> <C> <C> <C> Years ended ------------------------------------------------------------------------ July 3, 2005 June 27, 2004 June 29, 2003 ----------------------- ------------------------- ---------------------- Weighted Weighted Weighted Shares Average Shares Average Shares Average Under Exercise Under Exercise Under Exercise Price Price Option Price Option Price ------------ ---------- ------------ ----------- ------------ --------- Balance, beginning of year 9,108,985 $8.45 10,001,345 $8.28 8,113,144 $8.95 Grants 1,195,630 $8.12 154,800 $10.15 3,036,705 $6.55 Exercises (228,575) $4.66 (440,741) $3.93 (228,666) $3.69 Forfeitures (598,579) $10.82 (606,419) $9.38 (919,838) $9.43 ------------ ------------ ------------ Balance, end of year 9,477,461 $8.35 9,108,985 $8.45 10,001,345 $8.28 ============ ============ ============ </TABLE> F-16
The following table summarizes information about stock options outstanding at July 3, 2005: <TABLE> <S> <C> <C> <C> <C> <C> <C> Options Outstanding Options Exercisable ------------------------------------------------- ------------------------------- Weighted- Weighted- Weighted- Average Average Average Options Remaining Exercise Options Exercise Exercise Price Outstanding Contractual Life Price Exercisable Price - ------------------- -------------- ------------------ --------------- --------------- --------------- $1.61 - 2.00 277,325 3.0 years $1.98 277,325 $1.98 $3.31 - 3.65 1,378,542 5.4 years $3.65 1,138,827 $3.65 $4.02 - 4.50 1,154,045 4.8 years $4.50 1,153,085 $4.50 $5.06 - 6.42 1,744,560 7.2 years $6.41 271,234 $6.39 $6.45 - 7.81 1,101,040 8.5 years $7.05 308,438 $6.76 $7.82 - 11.58 1,545,173 7.7 years $9.95 870,839 $11.11 $11.64 - 12.74 455,336 4.6 years $12.41 455,336 $12.41 $12.87 - 12.87 1,119,744 6.5 years $12.87 1,119,744 $12.87 $12.95 - 15.77 111,900 6.1 years $13.98 111,900 $13.98 $21.00 - 21.00 589,796 4.1 years $21.00 589,796 $21.00 -------------- --------------- 9,477,461 6.4 years $8.35 6,296,524 $9.12 ============== =============== </TABLE> Fair Value Disclosures The exercise price of employee stock option grants is set at the closing price of the Company's common stock on the date of grant and the related number of shares granted is fixed at that point in time. Therefore, under the principles of APB No. 25, the Company does not recognize compensation expense associated with the grant of employee stock options. SFAS No. 123 requires the use of option valuation models to provide supplemental information regarding options granted after 1994. The weighted average fair value of stock options on the date of grant, and the assumptions used to estimate the fair value of the stock options using the Black-Scholes option valuation model, were as follows: <TABLE> <S> <C> <C> <C> Years ended ------------------------------------------ July 3, June 27, June 29, 2005 2004 2003 ------------- -------------- ------------ Weighted average fair value of options granted $4.44 $5.99 $3.95 Risk-free interest rate 3.75% 3.61% 3.95% Expected life (in years) 5.0 5.0 5.0 Expected volatility 60.5% 67.8% 70.0% Expected dividend yield 0.0% 0.0% 0.0% </TABLE> Restricted Stock Grants From time to time, the Company grants restricted stock to key employees under its 2003 Plan. The number of shares granted to employees during the years ended July 3, 2005, June 27, 2004 and June 29, 2003 were 161,795, 0 and 0, respectively. The value of all the granted shares was established by the market price on the date of grant. The unearned compensation is shown as a reduction of stockholders' equity and is being amortized ratably over the vesting period. During the years ended July 3, 2005, June 27, 2004 and June 29, 2003, the Company recognized $192,000, $0 and $0, respectively in general and administrative expense related to the grants, net of forfeitures. F-17
Note 10. Employee Stock Purchase Plan In December 2000, the Company's Board of Director's approved the 1-800-FLOWERS.COM, Inc. 2001 Employee Stock Purchase Plan (ESPP), a non-compensatory employee stock purchase plan under Section 423 of the Internal Revenue Code, to provide substantially all employees who have completed six months of service, an opportunity to purchase shares of the Company's Class A common stock. Employees may contribute a maximum of 15% of eligible compensation, but in no event can an employee purchase more than 500 shares on any purchase date. Offering periods have a duration of six months, and the purchase price per share will be the lower of: (i) 85% of the fair market value of a share of Class A common stock on the last trading day of the applicable offering period, or (ii) 85% of the fair market value of a share of Class A common stock on the last trading day before the commencement of the offering period. The ESPP was terminated on June 30, 2005. Note 11. Profit Sharing Plan The Company has a 401(k) Profit Sharing Plan covering substantially all of its eligible employees. All full-time employees who have attained the age of 21 are eligible to participate upon completion of one year of service. Participants may elect to make voluntary contributions to the 401(k) plan in amounts not exceeding federal guidelines. On an annual basis the Company, as determined by its board of directors, may make certain discretionary contributions. Employees are vested in the Company's contributions based upon years of service. The Company made contributions of $0.3 million, $0.3 million and $0.4 million, for the years ended July 3, 2005, June 27, 2004 and June 29, 2003, respectively. Note 12. Commitments and Contingencies Leases The Company currently leases office, store facilities, and equipment under various operating leases through fiscal 2019. As these leases expire, it can be expected that in the normal course of business they will be renewed or replaced. Most lease agreements contain renewal options and rent escalation clauses and require the Company to pay real estate taxes, insurance, common area maintenance and operating expenses applicable to the leased properties. The Company has also entered into leases that are on a month-to-month basis. All leases and subleases with an initial term of greater than one year are accounted for under SFAS No. 13, Accounting for Leases. These leases are classified as either capital leases, operating leases or subleases, as appropriate. The Company leases certain computer, telecommunication and related equipment under capital leases, which are included in property and equipment with a capitalized cost of approximately $17.9 million and $18.4 million at July 3, 2005 and June 27, 2004, respectively, and accumulated amortization of $17.1 million and $15.6 million, respectively. In addition, the Company subleases land and buildings (which are leased from third parties) to certain of its franchisees. Certain of the leases, other than land leases which have been classified as operating leases, are classified as capital leases and have initial lease terms of approximately 20 years (including option periods in some cases). The Company has a $5.0 million equipment lease line of credit with a bank. Interest under this line, which is renewable annually, is determined on the date of each commitment to borrow and is based on the bank's base rate on such date. At July 3, 2005, approximately $1.7 million is outstanding. The borrowings, which bear interest at rates ranging from 5.39% to 6.36% annually, are payable in 60 monthly installments of principal and interest commencing in February 2001. Borrowings under the line are collateralized by the underlying equipment purchased and an equal amount of pledged investments. F-18
As of July 3, 2005, future minimum payments under non-cancelable capital lease obligations and operating leases with initial terms of one year or more consist of the following: <TABLE> <S> <C> <C> Obligations Under Capital Operating Leases Leases ------------ ------------ (in thousands) 2006 $1,440 $7,465 2007 367 6,560 2008 12 5,906 2009 12 4,959 2010 7 4,057 Thereafter - 28,311 ------------ ------------ Total minimum lease payments $1,838 $57,258 ============ Less amounts representing interest (92) ------------ Present value of net minimum lease payments $1,746 ============ </TABLE> At July 3, 2005, the aggregate future sublease rental income under long-term operating sub-leases for land and buildings and corresponding rental expense under long-term operating leases were as follows: <TABLE> <S> <C> <C> Sublease Sublease Income Expense -------------- -------------- (in thousands) 2006 $2,462 $2,448 2007 2,002 1,989 2008 1,572 1,559 2009 1,182 1,171 2010 647 644 Thereafter 988 979 -------------- -------------- $8,853 $8,790 ============== ============== </TABLE> In addition to the above, the Company has agreed to provide rent guarantees for leases entered into by certain franchisees with third party landlords. At July 3, 2005, the aggregate minimum rent payable by franchisees guaranteed by the Company was approximately $0.1 million. Rent expense was approximately $9.7 million, $8.9 million, and $9.0 million for the years ended July 3, 2005, June 27, 2004 and June 29, 2003, respectively. Litigation There are various claims, lawsuits, and pending actions against the Company and its subsidiaries incident to the operations of its businesses. It is the opinion of management, after consultation with counsel, that the ultimate resolution of such claims, lawsuits and pending actions will not have a material adverse effect on the Company's consolidated financial position, results of operations or liquidity.
1-800-FLOWERS.COM, INC. Schedule II - Valuation and Qualifying Accounts <TABLE> <S> <C> <C> <C> <C> <C> Additions -------------------------------- Balance at Charged to Charged to Balance at Beginning Costs Other Accounts- Deductions- End of Description of Period and Expenses Describe Describe (a) Period - --------------------------------------------- ------------------ ------------- ----------------- ----------------- ------------- Reserves and allowances deducted from asset accounts: Reserve for estimated doubtful accounts-accounts/notes receivable Year Ended July 3, 2005 $1,449,000 $270,000 $ - $(182,000) $1,537,000 Year Ended June 27, 2004 $1,277,000 $437,000 $ - $(265,000) $1,449,000 Year Ended June 29, 2003 $1,016,000 $426,000 $ - $(165,000) $1,277,000 </TABLE> - ----------------------------------- (a) Reduction in reserve due to write-off of accounts/notes receivable balances. S-1