Molson Coors
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The Molson Coors Beverage Company is a multinational brewing company that is behind the brands Coors, Coors Light, Killian's Irish Red, Extra Gold, Blue Moon and Keystone.
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U.S. SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934 (NO FEE REQUIRED)

For the fiscal year ended December 28, 1997
OR

o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934 (NO FEE REQUIRED)

For the transition period from to
Commission file number 0-8251

ADOLPH COORS COMPANY
(Exact name of registrant as specified in its charter)

Colorado 84-0178360
(State or other jurisdiction of (I.R.S. Employer Identification No.)
incorporation or organization)

Golden, Colorado 80401
(Address of principal executive offices) (Zip Code)

Registrant's telephone number, including area code (303) 279-6565
Securities registered pursuant to Section 12(b) of the Act:

Title of each class Name of each exchange on which registered
None None

Securities registered pursuant to Section 12(g) of the Act:

Class B Common Stock (non-voting), no par value
(Title of class)

Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the registrant was required to
file such reports), and (2) has been subject to such filing
requirements for the past 90 days. YES X NO

Indicate by check mark if disclosure of delinquent filers
pursuant to Item 405 of Regulation S-K is not contained herein,
and will not be contained, to the best of registrant's knowledge,
in definitive proxy or information statements incorporated by reference
in Part III of this Form 10-K or any amendment to this Form 10-K. (X)

State the aggregate market value of the voting stock held by non- affiliates
of the registrant: All voting shares are held by Adolph Coors, Jr. Trust.

Indicate the number of shares outstanding of each of the registrant's
classes of common stock, as of March 16, 1998:

Class A Common Stock - 1,260,000 shares
Class B Common Stock - 35,020,455 shares

PART I

ITEM 1. Business

(a) General Development of Business

Founded in 1873 and incorporated in Colorado in 1913, Adolph
Coors Company (ACC or the Company) is the holding company for
Coors Brewing Company (CBC), the third-largest U.S. brewer.

CBC owns Coors Distributing Company (CDC) and several smaller
subsidiaries, including Coors Transportation Company; Coors
Energy Company (CEC); the majority of The Wannamaker Ditch
Company and The Rocky Mountain Water Company, which carry process
water from nearby Clear Creek to various CBC reservoirs in the
Golden area; Coors Brewing Company International, Inc. (CBCI);
Coors Global, Inc. (Global); Coors Intercontinental, Inc. (Intercontinental);
Coors Nova Scotia Co. and Coors Japan Company, Ltd. (Coors Japan).

CDC owns and operates distributorships in several markets across
the United States. CDC's 1997 operations accounted for approximately
5.7% of CBC's total beer sales volume.

Through a subsidiary, CEC continues to operate a gas transmission
pipeline that provides energy to CBC's Shenandoah facility.

CBC, CBCI, Global and Intercontinental own Coors Brewing
International C.V. (the CV), which in turn owns Coors Brewing
Iberica, S.A. (Coors Iberica) and Coors Services, S.A. Established in
1995, Coors Services, S.A. provides management and administrative services
to CBC. The CV acts as a holding company and a finance subsidiary.

Coors Brewing International, Ltd. (CBIL), owned by ACC and based
in London, was created in December 1997. Effective January 1,
1998, it provides management and administrative services to CBC.
CBIL also provides sales and distribution services for Coors
products in European markets other than Spain.

In addition to CBC and CBIL, ACC owns Coors Canada, Inc. (CCI),
which in turn owns a 50.1% interest in Coors Canada, a
partnership. CCI's partners in Coors Canada, Carling O'Keefe
Breweries of Canada, Ltd. (Carling) and The Molson Company, Ltd.
(Molson Company), each own equal minority interests in the
partnership. The partnership, which began operations January 1,
1998, is to develop the business related to Coors products in
Canada. The partnership agreement replaces the interim arrangement
that the Company and Molson Company operated under during 1997. See
further discussion of the Canadian business under section (c) below.

Some of the following statements describe the Company's expectations of future
products and business plans, financial results, performance and events.
Actual results may differ materially from these forward-looking statements.

(b) Financial Information About Industry Segments

The Company has continuing operations in a single industry
segment, the production and marketing of malt-based beverages.

(c) Narrative Description of Business

Coors Brewing Company - General

CBC produces, markets and sells high-quality malt-based
beverages. CBC concentrates on distinctive premium and above-
premium brands that provide higher-than-average margins. Most of
CBC's sales are in U.S. markets; however, the Company is
committed to building profitable sales in international markets.
Sales of malt beverages totaled 20.6 million barrels in 1997,
20.0 million barrels in 1996 and 20.3 million barrels in 1995.
(See Item 7 for discussion of changes in volume.)

Marketing

Principal products and services: CBC currently has 18 brands in
its portfolio, of which five are premium products that make up
the Coors family of beers: Coors Light(R), Original Coors(R), Coors(R)
Extra Gold, Coors(R) Dry and Coors(R) Non-Alcoholic. CBC also produces and
markets Zima(R), an innovative malt-based, above-premium beverage.

CBC offers specialty, above-premium beers, including Winterfest(R);
Blue Moon(TM) Honey Blonde Ale; Blue Moon(TM) Belgian White Ale; Blue
Moon(TM) Raspberry Cream Ale; Blue Moon(TM) Abbey Ale and Blue Moon(TM)
Harvest Pumpkin Ale, a seasonal product. CBC also sells licensed products,
including George Killian's(R) Irish Red(TM) Lager and George Killian's(R)
Irish(TM) Honey. CBC distributed Steinlager(R), New Zealand's number-one
premium beer, under license from Lion Nathan International of New Zealand until
the end of 1997.

CBC also sells popular-priced products, including Keystone(R)
Premium, Keystone(R) Light, Keystone(R) Dry and Keystone(R) Ice.

CBC's beverages are sold throughout the United States. CBC exports or produces
and sells many products overseas, as described in greater detail below.

CBC owns and operates The Sandlot Brewery(R) at Coors Field(R)
ballpark in Denver, Colorado. This brewery, which is open year-
round, makes a variety of specialty beers and has an annual
capacity of approximately 4,000 barrels.

New products/opportunities: Blue Moon Abbey Ale was introduced in
February 1997.

During 1997, Coors Artic Ice(R) and Coors Artic Ice Light(R), Herman
Joseph's(R), Blue Moon(TM) Nut Brown Ale, Killian's(R) Irish Brown(TM),
Coors(R) Cutter and Keystone(R) Amber Light were discontinued because the
market performances of these products did not meet expectations.

Brand names, trademarks, patents and licenses: CBC owns trademarks on
all brands it produces and recognizes that consumer knowledge of and
loyalty to its brand names and trademarks are vital to CBC's long-term
success. It also holds several patents, with expiration dates ranging from
1998 to 2018, on innovative processes related to product formulae, can
making, can decorating and certain other technical operations, together with
several design patents for innovative packaging. CBC receives revenue from
royalties and licenses, but its business is not dependent upon this revenue.

Brand performance: Coors Light is CBC's best-selling brand and has generated
more than two-thirds of its total sales volume for the past three years. CBC's
second-most-popular brand is Original Coors. Premium and above-premium beers
accounted for approximately 88% of CBC's total 1997 sales volume.

Domestic sales: The Company's highest-volume states are California, Texas,
Pennsylvania, New York and New Jersey, comprising 47% of total domestic volume.

Eight geographic field business areas manage domestic sales which
allow CBC to better anticipate and respond to wholesaler and consumer needs.

International business: Through its U.S. and foreign production
facilities, CBC markets its products to approximately 37 international
markets and to U.S. military bases worldwide. Export sales are more
profitable, on a per-barrel basis, than domestic sales.

Under an interim agreement that was in effect until January 1, 1998, Molson
Breweries of Canada Limited (Molson) brewed and distributed Original Coors
and Coors Light in Canada, where Coors Light is the best-selling light beer.
After Molson permitted Miller Brewing Company (Miller) to purchase a 20%
ownership interest in Molson in 1993, the Company initiated two legal actions
regarding its licensing arrangement with Molson. On October 18, 1996, an
arbitration panel ruled that the licensing agreement terminated in 1993 when
Miller acquired its ownership interest in Molson. This ruling returned
Canadian rights to all CBC brands to CBC and required Molson to compensate
CBC for the period beginning April 2, 1993. In April 1997, the Company
settled all legal disputes among CBC, Molson, Miller and related parties.
Under terms of the settlement, Molson paid the Company approximately $72
million, which was included in ACC's second quarter 1997 results as a
special credit net of certain related legal expenses. The arbitration panel
also found that Molson had underpaid royalties from January 1, 1991, to
April 1, 1993. Molson paid CBC $6.1 million in cash (net of $680,000 of
withholding taxes) during 1996 to cover the unpaid royalties plus interest.

Coors Canada began operations January 1, 1998, to develop the business
related to Coors products in Canada. Under the partnership agreement,
Coors Canada is responsible for marketing Coors products in Canada, while
the partnership contracts with Molson Breweries for the brewing,
distribution and sales of these brands. Coors Canada receives an amount
from Molson Breweries generally equal to net sales revenue generated from
the Coors brands less production, distribution, sales and overhead costs
related to these sales.

Coors Japan, the exclusive importer of Coors products into Japan
and based in Tokyo, distributes, markets and sells CBC's products
in Japan, where the Coors brand has been one of the top three
foreign premium brands for 10 years.

Beginning in 1991, CBC formed Jinro-Coors Brewing Company (JCBC),
a joint venture with Jinro Limited of the Republic of Korea.
Until late 1997, CBC owned one-third of JCBC, while Jinro Limited
owned the remaining two-thirds. JCBC's financial results have not
been included in CBC's financial statements, as CBC's investment
is accounted for under the cost basis of accounting, since it has
not had the ability to significantly influence JCBC's business
operations and the investment has been considered temporary. In
December 1997, CBC exercised the put option it held on its $22-
million investment in JCBC, which requires Jinro Limited to
purchase, in Korean Won, CBC's investment at the greater of cost
or market value by June 24, 1998. See Items 7 and 8 for further
discussion of this matter.

In March 1994, Coors Iberica purchased a 500,000-hectoliter
brewery in Zaragoza, Spain, from El Aguila S.A. of Madrid, Spain,
which is owned 51% by Amsterdam-based Heineken, N.V. (the world's
second-largest brewer). Coors Iberica brews Coorsr Gold for sale
in Spain and the Coorsr Extra Gold brand for export to
approximately 14 international markets. El Aguila and Coors
jointly distribute Coors products in Spain, while Coors manages
marketing efforts. This arrangement provides certain advantages
over exporting products directly from U.S. facilities. Financial
results of the Zaragoza brewery are included in ACC's financial statements.

Since September 1992, a licensing agreement has been in place
that allows Scottish Courage to brew and distribute Coorsr Extra
Gold in the United Kingdom. A joint venture between CBC and
Scottish Courage has marketed the product during this period.
Beginning in early 1998, Coors' Zaragoza, Spain brewery will be
the source for Coorsr Extra Gold to be sold in the United Kingdom,
and Scottish Courage will continue to distribute the product. Scottish
Courage will continue to perform some packaging services.

In early 1996, ACC established a foreign sales corporation, Coors Export Ltd.,
to utilize favorable U.S. tax laws applicable to foreign sales.

Product distribution: A national network of 558 independent
distributors and four distributorships owned and operated by CDC
deliver CBC products to U.S. retail markets. Some distributors
operate multiple branches, bringing the total number of U.S.
distributor/branch locations to 611. Independent distributors
deliver CBC products to some export/international markets under
certain licensing and distribution agreements.

To ensure the highest product quality, CBC monitors distributors'
methods of handling Coors products. This monitoring helps ensure
adherence to proper refrigeration and rotation guidelines for
CBC's malt beverages at both wholesale and retail locations.
Distributors are required to replace CBC products if consumer
sales have not occurred within prescribed time frames.

Transportation

Given the location of its three production facilities in the
U.S., CBC must ship its products a greater distance than most
competitors. By packaging some products in the Memphis and
Shenandoah facilities, CBC improves the efficiency of
distribution and lowers freight costs to certain markets. Major
competitors have multiple breweries from which to deliver
products, thereby incurring lower transportation costs than CBC.

Approximately 44% of the products packaged at CBC's production
facilities are transported by railcar to satellite redistribution
centers or directly to distributors throughout the country. The
railcars assigned to CBC are specially built and insulated to keep Coors
products cold en route. Any disruption by strike in the rail industry
would impact CBC more than its major competitors, but, in management's
opinion, the risk of such disruption appears low.

The remaining 56% of products are shipped by truck and intermodal
(piggyback) directly to distributors or to satellite redistribution
centers. Transportation vehicles are also refrigerated or insulated to
keep CBC's malt beverages at proper temperatures while in transit.

CBC currently uses 14 strategically located satellite redistribution
centers to receive product from production facilities and to prepare
shipments to distributors. In 1997, approximately 60% of packaged products
were shipped direct to distributors, and approximately 40% moved through the
satellite redistribution centers.

Operations

Production/packaging capacity: CBC currently has three domestic
production facilities. It owns and operates the world's largest
single-site brewery in Golden, Colorado; a packaging and brewing
facility in Memphis, Tennessee, and a packaging and distribution
facility near Elkton, Virginia (referred to as the Shenandoah facility).

The Golden brewery is the source location for all brands with the
Coors name except for Coors Non-Alcoholic. Approximately 65% of
CBC's beer is packaged in Golden; most of the remainder is
shipped in bulk from the Golden brewery to the Memphis and
Shenandoah facilities for blending, finishing and packaging.

The Memphis facility currently packages all products exported
from the United States and brews and packages Zima, Killian's
Irish Honey, Coors Non-Alcoholic, and all of the Blue Moon
products. CBC also contract brews small volumes of several products for
other companies at the Memphis facility. Depending on product mix and
market opportunities, the full utilization of brewing capacity in Memphis
may or may not require additions to plant and equipment.

The Shenandoah facility currently packages certain CBC products
for distribution to Eastern U.S. markets and could be expanded if
necessary and if opportunities warranted the required financial commitment.

At the end of 1997, CBC had approximately 25 million barrels of
annual brewing capacity and 30 million barrels of annual
packaging capacity. Current capacity depends upon product mix and
may change with shifting consumer preferences for specific brands
or packages. CBC's three facilities provide sufficient brewing
and packaging capacity to meet foreseeable consumer demand.

Most of CBC's aluminum can, end, glass bottle and malt
requirements are produced in owned facilities or facilities
operated by joint ventures in which CBC is a partner. CBC has
arranged for sufficient container supplies with its joint venture
partners and has sufficient malting facilities to fulfill its
current and projected requirements.

Container manufacturing facilities: CBC owns a can manufacturing
facility that produces approximately 3.8 billion aluminum cans
per year, and an aluminum can end manufacturing facility, which
provides CBC aluminum ends and tabs. Total container properties
comprise approximately 9.0% of the book value of CBC's
properties. In 1994, CBC and American National Can Company (ANC)
formed a joint venture to produce beverage cans and ends at CBC's
manufacturing facilities for sale to CBC and outside customers.
The joint venture's initial term is seven years but can be
extended for two additional three-year terms. The joint venture
has improved the technology and utilization of both facilities
and has enhanced the returns on this investment. In 1997, CBC
purchased approximately 96% of the cans produced by the joint
venture. The joint venture is committed to supplying 100% of the
Golden facility's can and end requirements.

In June 1995, CBC and Anchor Glass Container Corporation (Anchor)
established a joint venture partnership, the Rocky Mountain
Bottle Company (RMBC), to produce glass bottles at the CBC glass
manufacturing facility. The joint venture has lowered unit costs,
increased output and created efficiencies at the glass plant. CBC
contributed approximately $16.2 million in machinery, equipment and
certain personal property to RMBC. The partnership's initial term is
10 years (ending 2005) and can be extended for additional two-year periods.

Effective February 5, 1997, Owens-Brockway Glass Container, Inc.
(Owens) replaced Anchor as CBC's partner in RMBC as a result of
Anchor's bankruptcy in September 1996 and the related sale of
certain Anchor assets to Owens and Consumers Packaging, Inc.
Further, Owens has replaced Anchor as the 100% preferred supplier
of bottles to CBC for bottle requirements not met by RMBC. Owens'
replacement of Anchor did not significantly impact RMBC's operations.

In 1997, RMBC produced approximately 871 million bottles; CBC
purchased approximately 97% of the bottles produced. To assist in
accomplishment of its goal of manufacturing bottles with recycled
material, CBC constructed a glass recycling facility in Wheat
Ridge, Colorado, in 1994 and doubled the amount of glass the
facility can recycle annually. RMBC operates the recycling facility.

Other facilities: CBC owns waste treatment facilities that process waste
from CBC's manufacturing operations and from the City of Golden.

In September 1995, CBC sold its power plant equipment and support
facilities to Trigen-Nations Energy Corporation, L.L.L.P.
(Trigen) for approximately $22 million. CBC has agreed to
purchase from Trigen the electricity and steam needed to operate
its Golden facilities. This 25-year agreement also requires that
significant capital improvements be made by Trigen.

CBC continues to improve asset utilization by divesting non-core
assets and by continuing to improve capacity utilization through joint
ventures and alliances. CBC is exploring a combination of capital
improvements and outsourcing to provide for its long-term malting needs.

Capital improvements: In 1997, the Company spent approximately
$60 million in capital expenditures. While management plans to
invest appropriately in order to ensure ongoing productivity and
efficiency of CBC assets, a high priority will be given to those
projects the Company believes offer attractive returns. The
Company expects its capital expenditures for 1998 to be in the
range of $75 to $85 million.

Raw Materials/Sources and Availability

CBC's beers are made with all natural ingredients, and its
brewing cycle is one of the longest in the industry. CBC adheres
to strict formulation and quality standards in selecting its raw
materials and believes it has sufficient access to raw materials
and packaging supplies to meet its quality and production requirements.

Barley, barley malt, starch and hops: CBC uses proprietary
strains of barley, developed by its own agronomists, in most of
its malt beverages. Virtually all of this barley is grown on
irrigated farmland in the western United States under contractual
agreements with area farmers. CBC's malting facility in Golden
produces malt for all CBC products except Blue Moon. CBC maintains
inventory levels in owned locations sufficient to continue production
in the event of any disruption in barley or malt supplies.

Rice and refined cereal starch (which are interchangeable in
CBC's brewing process) and foreign and domestic hops are purchased from
outside suppliers. Adequate inventories are maintained to continue
production through any foreseeable disruption in supply.

Water: CBC uses naturally filtered water from underground
aquifers to brew malt beverages at its Golden facility. Water
from private deep wells is used for brewing, final blending and
packaging operations at plants located outside Colorado. Water
quality and composition were primary factors in all facility site selections.
Water from CBC's sources in Golden and Memphis is well balanced with
minerals and dissolved solids to brew high-quality malt beverages.

CBC continually monitors the quality of all the water used in its
brewing and blending processes for compliance with its own
stringent quality standards as well as applicable federal and
state water standards. CBC owns water rights believed to be
adequate to meet all of its present requirements for both brewing
and industrial uses; however, it continues to acquire water
rights and add water reservoir capacity, as appropriate, to
provide for long-term strategic growth plans and to sustain
brewing operations in the event of a prolonged drought.

Packaging materials: During 1997, approximately 60% of CBC's
malt beverages were packaged in aluminum cans. CBC purchases most
of its cans and ends from the joint venture with ANC. Aluminum
cans for products packaged at the Memphis plant are purchased
from an outside supplier.

Glass bottles were used to package approximately 29% of CBC's
beverages in 1997; about half of these bottles were produced by RMBC.

The remainder (11%) of the malt beverages sold during 1997 was
packaged primarily in quarter- and half-barrel stainless steel kegs.

Graphic Packaging Corporation, a subsidiary of ACX Technologies,
Inc. (ACX), supplies much of the secondary packaging for CBC's
products, including bottle labels and paperboard products.

Supply contracts with ACX companies: When ACX Technologies, Inc.
(ACX) was spun off from ACC in 1992, CBC negotiated long-term
supply contracts with certain ACX subsidiaries for aluminum,
starch and packaging materials. These contracts, negotiated at
market prices, were to be in effect through 1997. The aluminum
contracts were canceled in 1995, and the starch contract was extended
in 1997 to run through 1999. The contract for packaging materials was
modified in 1997 and extended until at least 1999. See Item 13, Certain
Relationships and Related Transactions for further details.

Energy: CBC purchases electricity and steam for its Golden
manufacturing facilities from Trigen. CEC supplies Trigen with
coal for its steam generator system. CBC does not anticipate
future energy supply problems.

Seasonality of the Business

The beer industry is subject to seasonal sales fluctuation. CBC's
sales volumes are normally at their lowest in the first and
fourth quarters and highest in the second and third quarters. The
Company's fiscal year is a 52- or 53-week year that ends on the
last Sunday in December. The 1997 and 1996 fiscal years were 52
weeks long, while fiscal 1995 was 53 weeks long.

Research and Project Development

CBC's research and project development spending relates primarily
to new products and packages; brewing processes, ingredients and
equipment; packaging supplies and environmental improvements and
cost reductions in processes and packaging materials. These
activities are meant to improve the quality and value of CBC's
products while reducing costs through more efficient processing
and packaging techniques and equipment design, as well as improved
raw materials. Approximately $14.6 million, $15.3 million and $16.3
million were spent on research and development in 1997, 1996 and 1995,
respectively. The Company expects to spend approximately $14.1 million
on research and project development in 1998.

To support new product development, CBC maintains a fully equipped pilot
brewery, with a 6,500-barrel annual capacity, within the Golden facility
enabling CBC to brew small batches of innovative products without
interrupting ongoing production and operations in the main brewery.

Regulations

Federal laws and regulations govern the operations of breweries;
the federal government and all states regulate trade practices,
product content and labeling, advertising and marketing practices,
distributor relationships and related matters. Governmental entities
also levy various taxes, license fees and other similar charges and
may require bonds to ensure compliance with applicable laws and regulations.
Many foreign governments apply tariffs on products such as CBC's when
exported into their nations. The Company must also deal with varying
levels and types of foreign government regulation when attempting to sell
its products in those countries.

A number of emerging regulatory/legislative issues could impact
the Company's business operations over the next few years,
including: i) potential increases in federal, state and local excise
taxes; ii) restrictions on the advertising and sale of alcohol beverages;
iii) new packaging regulations and taxes; iv) and others.

Federal excise taxes on malt beverages are currently $18 per
barrel. State excise taxes also are levied at rates that ranged
in 1997 from a high of $32.65 per barrel in Alabama to a low of
$0.62 per barrel in Wyoming, with an average of $7.69 per barrel.
In 1997, CBC recognized approximately $386 million in federal and
state excise taxes. A substantial increase in federal or state
excise taxes would have a negative impact on sales and
profitability of the entire industry, including CBC. CBC is
vigorously opposed to any increases in federal, state or local
excise taxes and will work diligently to ensure that its view is represented.

The Company anticipates increased scrutiny and focus on alcohol
advertising and underage consumption among lawmakers and advocacy
groups. The increased scrutiny is due to a number of circumstances
outside the control of CBC. CBC intends to strengthen its and support
the industry's self-regulation activities, including continuing efforts
that demonstrate its social responsibility in advertising, sales,
community education and prevention and research.

Environmental

Compliance with federal, state and local environmental laws and
regulations did not materially affect the Company's 1997 capital
expenditures, earnings or competitive position.

The Company continues to promote the efficient use of resources,
waste reduction and pollution prevention. Programs currently
under way include recycling, down-weighting of product packages
and, where practical, increasing the recycled content of product
packaging materials, paper and other supplies. Several employee
task forces continually seek effective ways to control hazardous
materials and to reduce emissions and waste.

Employees and Employee Relations

The Company has approximately 5,800 full-time employees. Of CBC's
three domestic production facilities, Memphis plant workers are the only
significant employee group that has union representation (Teamsters). In
general, relations with employees have been satisfactory.

Competitive Conditions

Known trends and competitive conditions: Industry and competitive
information was compiled from the following industry sources: Beer
Marketer's Insights and The Maxwell Consumer Report. While management
believes these sources are reliable, the Company cannot guarantee the
absolute accuracy of these numbers and estimates.

1997 industry overview: The beer industry in the United States
is highly competitive. Industry volume growth has averaged less
than 1% annually since 1991. In one of the most competitive years
of the decade, 1997 saw domestic beer industry shipments decline
slightly. By contrast, 1996 domestic shipments were up 0.8% from
the year before. In recent years, brewers have attempted to gain
market share through competitive pricing, marketing, promotions
and innovative packaging. In 1997, price promotions and price
discounting were more extensive than a year earlier,
significantly reducing revenue growth for major U.S. brewers.
Revenue per barrel for the two largest U.S. brewers declined in
1997, despite modest posted price increases early in the year.

The pricing environment continues to be very competitive; no
nationwide increases in beer prices were announced late in 1997
or early in 1998. Instead of a posted price increase, the two
largest U.S. brewers have announced plans to reduce the depth and
duration of price discounting in 1998. If competitors concentrate
primarily on market share gains in 1998 instead of profitability,
it will place additional downward pressure on pricing. Unit
volume growth for major U.S. brewers continues to depend on
growth in light beer sales, pricing, introductions of new
products and expansion into international markets.

A number of important trends continued in the U.S. beer market in
1997. The first was a trend toward "trading up." Consumers
continued to move away from lower-priced brands to higher-priced
brands, especially imports. Unlike in recent years,
microbreweries as a group did not benefit from this trend in
1997. Sales by micros were flat for 1997 after years of double-
digit growth in this segment. In fact, sales for six of the ten
largest microbrewers were down in 1997, with the top ten as a group down
1%. In contrast, imports' sales volume rose more than 10% in 1997.

The recent proliferation of products continued to slow as major
brewers focused efforts on their core brands. In 1997, CBC
continued to eliminate product variations by reducing the number
of brands by seven, or 28% of its portfolio. CBC now offers 18 products.

The U.S. brewing industry also continues to consolidate,
primarily at the wholesale level. As a leading example, Miller
Brewing Company (Miller) has reduced the number of Miller
distributors to 729 in 1997 from 906 in 1995 and intends to
reduce this number to approximately 500 by 2002.

CBC competitive position: CBC's malt beverages compete with
numerous above-premium, premium, low-calorie, popular-priced, non-
alcohol and imported brands produced by national, regional, local
and international brewers. Nearly 86% of U.S. beer volume is
attributable to the top four domestic brewers: Anheuser-Busch,
Inc. (AB); Philip Morris, Inc., through its subsidiary Miller;
CBC; and The Stroh Brewery Company (now including G. Heileman
Brewing). CBC competes most directly with AB and Miller, the
dominant companies in the industry. CBC is the nation's third-
largest brewer and, according to Beer Marketer's Insights
estimates, accounted for approximately 10.3% of the total 1997
U.S. brewing industry shipments of malt beverages (including
exports and U.S. shipments of imports). This compares to AB's
45.5% share and Miller's 21.8% share.

Given its industry position, CBC continues to face significant
competitive disadvantages related to economies of scale. Besides
lower transportation costs achieved by competitors with multiple
breweries, these larger brewers also recognize economies of scale
in advertising expenditures because of their greater volume. CBC,
in an effort to achieve and maintain national advertising
exposure, must spend substantially more per barrel of beer sold
than its major competitors. Significant levels of advertising are
necessary for CBC to hold and increase its U.S. market share.
Additionally, CBC is competitively disadvantaged in some markets
because its distributors have lower average annual sales than
distributors of competing brewers in same markets. This, coupled
with ongoing price competition, puts more pressure on CBC's
margins in comparison to those of CBC's principal competitors.

ITEM 2. Properties

The Company's major facilities are:

Facility Location Product
Brewery/packaging Golden, CO Malt beverages/packaged
malt beverages
Packaging Elkton, VA Packaged malt beverages
Brewery/packaging Memphis, TN Malt beverages/packaged
malt beverages
Brewery/packaging Zaragoza, Spain Malt beverages/packaged
malt beverages
Can and end plants Golden, CO Aluminum cans and ends
Distribution warehouse Anaheim, CA Wholesale beer distribution
Meridian, ID
Denver, CO
Oklahoma City, OK
Tulsa, OK*
San Bernardino, CA*
Glenwood Springs, CO*
* Leased.

The original brewery site at Golden, which is approximately 2,400
acres, contains brewing, packaging, can manufacturing and related
facilities, as well as gravel deposits and water-storage facilities.

CBC's can and end plants are operated by a joint venture between CBC and ANC.
CBC's bottle plant is operated by a joint venture between CBC and Owens.

The distribution warehouses are operated by CDC.

The Company owns 2,700 acres of land in Rockingham County,
Virginia, where the Shenandoah facility is located, and 132 acres
in Shelby County, Tennessee, where the Memphis facility is located.

All of the Company's facilities are well-maintained and suitable
for their respective operations. In 1997, CBC estimates that its
brewing facilities operated at approximately 83% of the 1998
brewing capacity and its packaging facilities operated at
approximately 68% of the 1998 packaging capacity. Annual
production capacity can vary due to product and packaging mix and seasonality.

ITEM 3. Legal Proceedings

See the Environmental section of Item 7 Management's Discussion and
Analysis of Financial Condition and Results of Operations for a discussion
of the Company's obligation for potential remediation costs at the Lowry
Landfill Superfund site and related legal proceedings.

The Company is party to numerous other legal proceedings arising
from its business operations. In each proceeding, the Company is
vigorously defending the allegations. Although the eventual
outcome of the various proceedings cannot be predicted, no single
such proceeding and no group of such similar matters are expected
to result in liability that would be material to the Company's
financial position or results of operations.

ITEM 4. Submission of Matters to a Vote of Security Holders

None.
PART II

ITEM 5. Market for the Registrant's Common Equity and Related
Stockholder Matters

Adolph Coors Company's (ACC's) Class B common stock is traded
over the counter and is included in the NASDAQ National Market
listings with the ticker symbol "ACCOB." Daily stock prices are
listed in major newspapers, generally alphabetically under "CoorsB."

The approximate number of record security holders by class of
stock at March 16, 1998 is as follows:

Title of class Number of record holders

Class A common stock, voting, All shares of this class are
$1 par value held by the Adolph Coors, Jr. Trust

Class B common stock, non-voting,
no par value 3,334

Preferred stock, non-voting, None issued
$1 par value

The range of the high and low quotations and the dividends paid
per share on the Class B common stock for each quarter of the
past two years are shown below. The Company expects to continue
paying dividends at least at this level in the future:

1997
Market price
High Low Dividends
First quarter 22 1/8 17 1/2 $ 0.125
Second quarter 28 3/8 18 7/8 $ 0.125
Third quarter 39 1/4 25 5/8 $ 0.150
Fourth quarter 41 1/4 30 3/4 $ 0.150

1996
Market price
High Low Dividends
First quarter 24 1/4 17 3/4 $ 0.125
Second quarter 19 7/8 16 3/4 $ 0.125
Third quarter 23 3/4 17 1/2 $ 0.125
Fourth quarter 22 3/4 17 1/2 $ 0.125

ITEM 6. Selected Financial Data

Following is ACC's selected financial data for 11 years ended
December 28, 1997:

(In thousands, except per share) 1997 1996 1995** 1994
Barrels of malt beverages sold 20,581 20,045 20,312 20,363
Summary of Operations:
Net sales $1,822,151 $1,742,056 $1,690,701 $1,673,252
Cost of goods sold 1,120,778 1,127,689 1,106,635 1,073,370
Marketing, general
and administrative 585,491 527,007 518,888 505,668
Special (credits) charges (31,517) 6,341 (15,200) (13,949)
Total operating expenses 1,674,752 1,661,037 1,610,323 1,565,089
Operating income 147,399 81,019 80,378 108,163
Other expense - net 506 6,044 7,100 3,943
Income before income taxes 146,893 74,975 73,278 104,220
Income tax expense 64,633 31,550 30,100 46,100
Income from
continuing operations $ 82,260 $ 43,425 $ 43,178 $ 58,120
Per share of common stock
- basic $ 2.21 $ 1.14 $ 1.13 $ 1.52
- diluted $ 2.16 $ 1.14 $ 1.13 $ 1.51
Income from
continuing operations as a
percentage of net sales 4.5% 2.5% 2.6% 3.5%
Financial Position:
Working capital $ 158,048 $ 124,194 $ 36,530 $ (25,048)
Properties - net $ 733,117 $ 814,102 $ 887,409 $ 922,208
Total assets $1,412,083 $1,362,536 $1,384,530 $1,371,576
Long-term debt $ 145,000 $ 176,000 $ 195,000 $ 131,000
Other long-term liabilities $ 23,242 $ 32,745 $ 33,435 $ 30,884
Shareholders' equity $ 736,568 $ 715,487 $ 695,016 $ 674,201
Net book value per share
of common stock $ 19.79 $ 18.83 $ 18.21 $ 17.59
Total debt to total
capitalization 19.0% 21.2% 24.9% 20.6%
Return on average
shareholders' equity 11.3% 6.2% 6.3% 8.9%
Other Information:
Dividends $ 20,523 $ 18,983 $ 19,066 $ 19,146
Per share of common stock $ 0.55 $ 0.50 $ 0.50 $ 0.50
Gross profit $ 701,373 $ 614,367 $ 584,066 $ 599,882
Capital expenditures $ 60,373 $ 65,112 $ 157,599 $ 160,314
Depreciation, depletion
and amortization $ 117,166 $ 121,121 $ 122,830 $ 120,793
Full-time employees 5,800 5,800 6,200 6,300
Market price range of
common stock:
High $ 41 1/4 $ 24 1/4 $ 23 1/4 $ 20 7/8
Low $ 17 1/2 $ 16 3/4 $ 15 1/8 $ 14 3/4

** 53-week year versus 52-week year.

(In thousands, except per share) 1993 1992 1991 1990
Barrels of malt beverages sold 19,828 19,569 19,521 19,297
Summary of Operations:
Net sales $1,595,597 $1,566,606 $1,543,007 $1,483,873
Cost of goods sold 1,050,650 1,051,362 1,052,228 986,352
Marketing, general
and administrative 467,138 441,943 448,393 409,085
Special charges 122,540 -- 29,599 30,000
Total operating expenses 1,640,328 1,493,305 1,530,220 1,425,437
Operating (loss) income (44,731) 73,301 12,787 58,436
Other expense - net 12,099 14,672 4,403 5,903
(Loss) income before income taxes (56,830) 58,629 8,384 52,533
Income tax (benefit) expense (14,900) 22,900 (8,700) 20,300
(Loss) income from
continuing operations $ (41,930) $ 35,729 $ 17,084 $ 32,233
Per share of common stock
- basic $ (1.10) $ 0.95 $ 0.46 $ 0.87
- diluted $ (1.10) $ 0.95 $ 0.46 $ 0.87
(Loss) income from continuing
operations as a
percentage of net sales (2.6%) 2.3% 1.1% 2.2%
Financial Position:
Working capital $ 7,197 $ 112,302 $ 110,443 $ 201,043
Properties - net $ 884,102 $ 904,915 $ 933,692 $1,171,800
Total assets $1,350,944 $1,373,371* $1,844,811 $1,761,664
Long-term debt $ 175,000 $ 220,000 $ 220,000 $ 110,000
Other long-term liabilities $ 34,843 $ 52,291 $ 53,321 $ 58,011
Shareholders' equity $ 631,927 $ 685,445* $1,099,420 $1,091,547
Net book value per share
of common stock $ 16.54 $ 18.17* $ 29.33 $ 29.20
Total debt to total
capitalization 26.3% 24.3% 19.5% 9.2%
Return on average
shareholders' equity (6.4%) (0.2%) 2.3% 3.6%
Other Information:
Dividends $ 19,003 $ 18,801 $ 18,718 $ 18,591
Per share of common stock $ 0.50 $ 0.50 $ 0.50 $ 0.50
Gross profit $ 544,947 $ 515,244 $ 490,779 $ 497,521
Capital expenditures $ 120,354 $ 115,450 $ 241,512 $ 183,368
Depreciation, depletion
and amortization $ 118,955 $ 114,780 $ 108,367 $ 98,081
Full-time employees 6,200 7,100 7,700 7,000
Market price range of
common stock:
High $ 23 1/8 $ 22 7/8 $ 24 1/4 $ 27 3/8
Low $ 15 $ 15 1/2 $ 17 3/8 $ 17 1/8

Note: Numbers in italics include results of discontinued operations.
* Reflects the dividend of ACX Technologies, Inc. to shareholders
during 1992.

(In thousands, except per share) 1989** 1988 1987
Barrels of malt beverages sold 17,698 16,534 15,658
Summary of Operations:
Net sales $1,372,373 $1,278,097 $1,170,098
Cost of goods sold 913,994 829,423 751,056
Marketing, general
and administrative 397,844 380,131 340,418
Special charges 41,670 -- --
Total operating expenses 1,353,508 1,209,554 1,091,474
Operating income 18,865 68,543 78,624
Other expense (income) - net 2,546 (6,471) (6,022)
Income before income taxes 16,319 75,014 84,646
Income tax expense 9,100 28,700 33,500
Income from
continuing operations $ 7,219 $ 46,314 $ 51,146
Per share of common stock
- basic $ 0.20 $ 1.26 $ 1.40
- diluted $ 0.20 $ 1.26 $ 1.40
Income from continuing
operations as a
percentage of net sales 0.5% 3.6% 4.4%
Financial Position:
Working capital $ 193,590 $ 196,687 $ 242,406
Properties - net $1,012,940 $1,033,012 $ 975,781
Total assets $1,530,783 $1,570,765 $1,456,493
Long-term debt $ -- -- --
Other long-term liabilities $ 16,138 $ 19,367 $ 26,376
Shareholders' equity $1,060,900 $1,062,064 $1,031,811
Net book value per share
of common stock $ 28.75 $ 29.00 $ 28.19
Total debt to total
capitalization 2.0% 1.7% 0.4%
Return on average
shareholders' equity 1.2% 4.5% 4.8%
Other Information:
Dividends $ 18,397 $ 18,311 $ 18,226
Per share of common stock $ 0.50 $ 0.50 $ 0.50
Gross profit $ 458,379 $ 448,674 $ 419,042
Capital expenditures $ 149,616 $ 157,995 $ 199,541
Depreciation, depletion
and amortization $ 122,439 $ 111,432 $ 99,422
Full-time employees 6,800 6,900 6,800
Market price range of
common stock:
High $ 24 3/8 $ 21 $ 30
Low $ 17 3/8 $ 16 1/2 $ 16 1/4

Note: Numbers in italics include results of discontinued operations.
** 53-week year versus 52-week year.

ITEM 7. Management's Discussion and Analysis of Financial Condition
and Results of Operations

INTRODUCTION

Adolph Coor Company (ACC or the Company) is the holding company for Coors
Brewing Company (CBC), which produces and markets high-quality
malt-based beverages.

This discussion summarizes the significant factors affecting ACC's
consolidated results of operations, liquidity and capital resources for
the three-year period ended December 28, 1997, and should be read in
conjunction with the financial statements and the notes thereto
included elsewhere in this report.

ACC's fiscal year is a 52- or 53-week year that ends on the last Sunday
in December. The 1997 and 1996 fiscal years were 52 weeks long, while
fiscal 1995 was 53 weeks long.

Certain unusual or nonrecurring items impacted ACC's financial results
for 1997, 1996 and 1995; restatement of results excluding special items
permits clear evaluation of its ongoing operations. These special items
are summarized below.

Summary of operating results:

For the years ended
December 28, December 29, December 31,
1997 1996 1995
(In thousands, except earnings per share)
Operating income:
As reported $147,399 $81,019 $80,378
Excluding special items $115,882 $87,360 $65,178
Net income:
As reported $ 82,260 $43,425 $43,178
Excluding special items $ 68,309 $47,299 $33,944
Earnings per share:
As reported - basic $2.21 $1.14 $1.13
- diluted $2.16 $1.14 $1.13
Excluding special items - basic $1.84 $1.25 $0.89
- diluted $1.80 $1.24 $0.89

1997: For the 52-week fiscal year ended December 28, 1997, ACC
reported net income of $82.3 million, or $2.21 per basic share ($2.16
per diluted share). During 1997, the Company received a $71.5-million
payment from Molson Breweries of Canada Limited (Molson Breweries) to
settle legal disputes with ACC and CBC, less approximately $3.2 million
in related legal expenses. ACC also recorded a $22.4-million reserve
related to the recoverability of CBC's investment in Jinro-Coors
Brewing Company of Korea, as well as a $14.4-million charge related to
CBC's brewery in Zaragoza, Spain, for the impairment of certain long-
lived assets and goodwill and for severance costs for a limited workforce
reduction. These special items amounted to a credit of $31.5 million to
pretax income, or $0.37 per basic share ($0.36 per diluted share), after
tax. Without this special credit, ACC would have reported net earnings of
$68.3 million, or $1.84 per basic share ($1.80 per diluted share).

1996: For the 52-week fiscal year ended December 29, 1996, ACC
reported net income of $43.4 million, or $1.14 per basic and diluted
share. During 1996, the Company received royalties and interest from
Molson in response to the October 1996 arbitration ruling that Molson
had underpaid royalties from January 1, 1991, to April 1, 1993.
Further, ACC recorded a gain from the 1995 curtailment of certain
postretirement benefits, charges for Molson-related legal expenses and
severance expenses for a limited work force reduction. These special
items amounted to a pretax charge of $6.3 million, or $0.11 per basic
share ($.10 per diluted share), after tax. Without this net special
charge, ACC would have reported net earnings of $47.3 million, or $1.25
per basic share ($1.24 per diluted share).

1995: For the 53-week fiscal year ended December 31, 1995, ACC
reported net income of $43.2 million, or $1.13 per basic and diluted
share. In the fourth quarter, the Company recorded a gain from the
curtailment of certain postretirement benefits and a severance charge
for a limited work force reduction. These special items amounted to a
pretax credit of $15.2 million, or $0.24 per basic and diluted share,
after tax. ACC would have reported net income of $33.9 million, or
$0.89 per basic and diluted share, without this net special credit.

Trend summary - percentage increase (decrease) for 1997, 1996 and 1995:
The following table summarizes trends in operating results, excluding
special items.

1997 1996 1995
Volume 2.7% (1.3%) (0.3%)
Net sales 4.6% 3.0% 1.0%
Average base 1.7% 2.1% 1.0%
price increase
Gross profit 14.2% 5.2% (2.6%)
Operating income 32.6% 34.0% (30.8%)
Advertising 8.5% 0.5% 0.9%
expense
Selling, general 15.6% 13.5% 2.2%
and
administrative

CONSOLIDATED RESULTS OF CONTINUING OPERATIONS - 1997 VS. 1996 AND 1996
VS. 1995 (EXCLUDING SPECIAL ITEMS)

1997 vs. 1996: Net sales increased 4.6% driven primarily by an
increase in unit volume of 2.7%. This increase in net sales was also
attributable to increased international sales, which generate higher
revenue per barrel than domestic sales; greater revenues related to the
Canadian business due to the favorable impact of the interim agreement
in effect during the year with Molson Breweries and net price increases.

Gross profit in 1997 rose 14.2% to $701.4 million from 1996 due to the
4.6% increase in net sales, as discussed above, along with a 0.6%
reduction in cost of goods sold. Increases in cost of goods caused by
higher sales volume were offset by reduced can costs; higher income
recognized from the CBC's joint ventures which produce bottles and
cans; lower costs related to fixed asset write-offs; lower costs for
employee benefits and less depreciation expense.

Operating income increased 32.6% to $115.9 million in 1997 as a result
of the higher gross profit discussed above, offset by an 11.1% increase
in marketing, general and administrative expenses. Advertising costs
increased 8.5% over 1996, with increased marketing investment in
premium brands and international advertising costs. General and
administrative costs increased primarily due to incentive compensation;
continued investment in both domestic and international sales
organizations; higher costs of operating distributorships (a
distributorship was acquired in mid-1997) and increases in
administrative and start-up costs for certain foreign operations.

Net non-operating expenses in 1997 declined significantly from 1996
because of a 62.1% decrease in net interest expense partially offset by
a 26.7% decrease in miscellaneous income. Increased cash and investment
balances attributed to improved cash flow resulted in higher interest
income on investments, causing the change in net interest expense.
Decreased royalties earned on certain can production technologies
caused the decrease in miscellaneous income.

The Company's effective tax rate decreased to 40.8% in 1997 from 41.8%
in 1996 primarily due to higher tax-exempt income and foreign tax
credits. The 1997 effective tax rate exceeded the statutory rate
primarily because of the effects of certain foreign investments.

Net earnings for 1997 were $68.3 million, or $1.84 per basic share
($1.80 per diluted share), compared to $47.3 million, or $1.25 per
basic share ($1.24 per diluted share) for 1996, representing increases
of 47.2% (basic) and 45.2% (diluted) in earnings per share.

1996 vs. 1995: Even though unit volume decreased 1.3%, net sales
increased 3.0% in 1996 from 1995. The decrease in unit volume was
caused by a shorter fiscal year in 1996 (1996 consisted of 52 weeks
versus 53 weeks in 1995). On a comparable-calendar basis, 1996 sales
volume was essentially unchanged from 1995. Net sales increased in 1996
from 1995 due to price increases; lower price promotion expenses; reduced
freight charges as a result of direct shipments to certain markets;
increased international and export sales, which generate higher revenue
per barrel than domestic sales; the impact of CBC's interim agreement with
Molson Breweries, which became effective in the fourth quarter, and the
slight reductions in excise taxes related to the increase in export sales.
Lower Zima and Artic Ice volumes and greater proportionate Keystone volumes
negatively impacted net sales per barrel in 1996.

Gross profit in 1996 rose 5.2% to $614.4 million from 1995 due to the
3.0% increase in net sales, as discussed above, offset in part by a
1.9% increase in cost of goods sold. Cost of goods sold increased due
to cost increases in paper and glass packaging materials; abandonments
of certain capital projects; cost increases for certain new contract-
brewing arrangements and cost increases for Japanese operations, which
began in the fourth quarter of 1995. The increase in cost of goods sold
was partially offset by the favorable impact of decreases in brewing
material costs; changes in brand mix (specifically, increases in Coors
Light volume offset in part by decreases in Zima volume and increases
in Keystone volume) and slightly favorable labor costs. Additionally, 1995
gross profit included the cost of the Zima Gold termination and withdrawal.

Operating income increased 34.0% to $87.4 million in 1996 from 1995
primarily due to a 5.2% increase in gross profit discussed earlier; a
6.1% decrease in research and development expenses; offset partially by
a 13.5% increase in general and administrative (G&A) expenses.
Marketing expenses were relatively unchanged from 1995. G&A expenses
increased due to continued investments in domestic and foreign sales
organizations; increases in officers' life insurance expenses;
increases in costs of operating distributorships (a distributorship was
acquired in 1995) and increases in administrative costs for certain
foreign operations. Research and development expenses decreased due to
the planned reduction in the number of capital projects in 1996.

Net non-operating expenses in 1996 declined 14.9% from 1995 because of
a 47.5% increase in net miscellaneous income offset in part by a 5.4%
increase in net interest expense. Increased royalties earned on certain
can-decorating technologies drove the increase in miscellaneous income.
Additionally, net interest expense increased due to interest incurred
on the Senior Notes and reductions in the amount of interest
capitalized on capital projects.

The Company's effective tax rate increased to 41.8% in 1996 from 41.6%
in 1995 primarily due to changes in cash surrender values of officers'
life insurance. Further, the 1996 effective tax rate exceeded the
statutory rate because of the effects of certain non-deductible
expenses and foreign investments.

Net earnings for 1996 were $47.3 million, or $1.25 per basic share
($1.24 per diluted share), compared to $33.9 million, or $0.89 per
basic and diluted share, for 1995, representing a 40.4% increase in
basic earnings per share.

LIQUIDITY AND CAPITAL RESOURCES

The Company's primary sources of liquidity are cash provided by
operating activities and external borrowings. As of December 28, 1997,
ACC had working capital of $158.0 million, and its net cash position
was $168.9 million compared to $110.9 million as of December 29, 1996,
and $32.4 million as of December 31, 1995. In addition to its cash
resources, ACC had short-term investments of $42.2 million at December
28, 1997, compared to $6.0 million at December 29, 1996. ACC also had
$47.1 million of marketable investments with maturities exceeding one
year at December 28, 1997, and no comparable investments at December
29, 1996. ACC had no marketable investments other than cash equivalents
at December 31, 1995. The Company believes that cash flows from
operations and short-term borrowings will be sufficient to meet its
ongoing operating requirements; scheduled principal and interest
payments on indebtedness; dividend payments; costs to make computer
software Year 2000 compliant and anticipated capital expenditures in
the range of $75 to $85 million for production equipment, information
systems, repairs and upkeep and environmental compliance.

Operating activities: Net cash provided by operating activities was
$260.6 million for 1997, $189.6 million for 1996 and $92.4 million for
1995. The increase in cash flows provided by operating activities in
1997 compared to 1996 was attributable primarily to higher net income,
decreases in inventories and other assets and increases in accounts
payable and accrued expenses and other liabilities, partially offset by
increases in accounts and notes receivable. The decrease in inventories
primarily resulted from lower levels of packaging supplies inventories
on hand. The decrease in other assets is due to a reduction in other
supplies. The increase in accounts payable and accrued expenses and
other liabilities relative to 1996 reflects accruals for incentive
compensation and increased payables for excise taxes. The increase in
accounts and notes receivable reflects higher sales volumes and higher
amounts due from container joint venture partners.

The 1996 increase in cash flows from operations was primarily due to
decreases in inventories; moderate decreases in accounts payable and
accrued expenses and other liabilities (relative to significant
decreases in 1995) and decreases in accounts and notes receivable. The
decrease in inventories primarily resulted from a higher proportion of
shipments directly to distributors rather than shipments through to
satellite redistribution centers. The moderate decreases in accounts
payable and accrued expenses and other liabilities, compared to 1995,
reflects the significant payment of obligations to various suppliers, including
advertising agencies, in 1995. Accounts and notes receivable declined because
sales were lower during the last 12 to 16 days of 1996 than during the same
period of 1995. CBC's credit terms are generally 12 to 16 days.

Investing activities: During 1997, ACC spent $127.9 million on
investing activities compared to $51.4 million in 1996 and $118.5
million in 1995. The 1997 increase was due primarily to ACC's
investments in marketable securities with extended maturities that are
not considered cash equivalents. The net of purchases over sales of
these securities was $83.3 million in 1997. Capital expenditures
decreased to $60.4 million in 1997 from $65.1 million in 1996 and
$157.6 million in 1995. In 1997, capital expenditures focused on
enhancing packaging operations, while 1996 expenditures focused on
information systems and expansion of packaging capacity. In 1995,
capital expenditures focused on upgrades and expansion of Golden-based
facilities - particularly bottling capacity. Proceeds from property
sales were $3.3 million in 1997, compared to $8.1 million in 1996 and
$44.4 million in 1995. Proceeds from property sales in 1995 were
unusually high because of the sale of the power plant equipment and
support facilities for $22.0 million and the sale of certain bottleline
machinery and equipment under a sale-leaseback transaction, for $17.0 million.

Financing activities: Net cash used in financing activities was $72.0
million during 1997 attributable to principal payments on ACC's medium-
term notes of $20.5 million, net purchases of Class B common stock for
$35.6 million and dividend payments of $20.5 million.

ACC spent $59.3 million on financing activities during 1996 due
primarily to principal payments on its medium-term notes of $38.0
million, purchases of Class B common stock for $3.0 million and
dividend payments of $19.0 million.

During 1995, the Company generated $31.0 million of cash from financing
activities due to the receipt of $100 million from a private placement
of Senior Notes, which was offset by principal payments on medium-term
notes of $44 million, purchases of Class B common shares of $9.9
million and dividend payments of $19.1 million.

Debt obligations: As of December 28, 1997, ACC had $67.5 million
outstanding in medium-term notes. With cash on hand, the Company repaid
principal of $20.5 million and $38 million on these notes in 1997 and
1996, respectively. Principal payments of $44 million in 1995 were funded
by a combination of cash on hand and borrowings. Fixed interest rates on
these notes range from 8.63% to 9.05%. Aggregate annual maturities on
outstanding notes are $27.5 million in 1998 and $40 million in 1999.

In the third quarter of 1995, ACC completed a $100-million private
placement of Senior Notes at fixed interest rates ranging from 6.76% to
6.95% per annum. The repayment schedule is $80 million in 2002 and $20 million
in 2005. The proceeds from this borrowing were used primarily to reduce debt
under the revolving line of credit and to repay principal on the medium-
term notes.

The Company's debt-to-total capitalization ratio was 19.0% in 1997,
21.2% at the end of 1996 and 24.9% at the end of 1995.

Revolving line of credit: In addition to the medium-term notes and the
Senior Notes, the Company has an unsecured, committed credit
arrangement totaling $200 million and as of December 28, 1997, had all
$200 million available. This line of credit has a five year term which
expires in 2002, with two optional one-year extensions. A facilities
fee is paid on the total amount of the committed credit. The only
restriction for withdrawal is a debt-to-total-capitalization covenant,
with which the Company was in compliance at year-end 1997.

CBC's distribution subsidiary in Japan has two revolving lines of
credit that it uses in normal operations. Each of these facilities
provides up to 500 million yen (approximately $4.0 million each) in
short-term financing. As of December 28, 1997, the approximate yen equivalent
of $4.5 million was outstanding under these arrangements and included in
Accrued expenses and other liabilities in the consolidated balance sheets.

Hedging activities: As of December 28, 1997, hedging activities
consisted exclusively of hard currency forward contracts to directly
offset hard currency exposures. These irrevocable contracts reduced the
risk to financial position and results of operations of changes in the
underlying foreign exchange rate. Any variation in the exchange rate
accruing to the contract would be offset by a similar change in the
related obligation. Therefore, after execution of the contract,
variations in exchange rates would not impact the Company's financial
statements. ACC's hedging activities and hard currency exposures are
minimal. The Company does not enter into derivative financial
instruments for speculation or trading purposes.

Stock repurchase plan: On November 13, 1997, the board of directors
authorized the extension of the Company's stock repurchase program
through 1998. The program authorizes repurchases of up to $40 million
of ACC's outstanding Class B common stock during 1998. Repurchases will
be financed by funds generated from operations or possibly from short-
term borrowings. The Company spent approximately $25 million in 1997 to
repurchase common stock, primarily in purchasing almost 1 million
shares of outstanding Class B common stock under the previously
approved stock repurchase program.

Investment in Jinro-Coors Brewing Company: CBC invested approximately
$22 million for a 33% interest in Jinro-Coors Brewing Company (JCBC) in
1992. CBC has accounted for this investment under the cost basis of
accounting, given that CBC has not had the ability to exercise
significant influence over JCBC and that CBC's investment in JCBC has
been considered temporary. This investment included a put option that
was exercised by CBC in December 1997. The put option entitled CBC to
require Jinro Limited (the 67% owner of JCBC) to purchase CBC's investment
at the greater of cost or market value (both measured in Korean Won).

Beginning in April 1997, Jinro Limited, a publicly-traded subsidiary of
Jinro Group, missed debt payments and began attempting to restructure.
In response to its financial difficulties and those of its subsidiaries
(including JCBC), Jinro Group has been working with its creditors and
the government to restructure its debts and has begun selling real
estate and merging and/or selling businesses. The financial
difficulties of JCBC and Jinro Limited, the guarantor of the put option
discussed above, called into question the recoverability of CBC's
investment in JCBC. Therefore, during the second quarter of 1997, CBC
fully reserved for its investment in JCBC. This reserve was classified
as a special charge in the accompanying statements of income.

CBC exercised its put option in December 1997. Since Jinro Limited's
obligation under the put is measured in Korean Won and given the
current significant devaluation of that currency, the full amount
received from Jinro Limited would be significantly less (approximately
half as of December 28, 1997) than the value of CBC's original
investment. Jinro Limited, which is operating under protection from its
creditors under the Korean composition law, has until June 1998 to
perform its obligation under the put option. Given Jinro Limited's current
financial condition and the volatility of the Korean economy, CBC cannot
predict whether Jinro Limited will be able to perform under this obligation.

Cautionary Statement Pursuant to Safe Harbor Provisions of the Private
Securities Litigation Reform Act of 1995

This report contains "forward-looking statements" within the meaning of
the federal securities laws. These forward-looking statements include,
among others, statements concerning the Company's outlook for 1998;
overall and brand-specific volume trends; pricing trends and industry
forces; cost reduction strategies and their results; targeted goals for
return on invested capital; the Company's expectations for funding its
1998 capital expenditures and operations; the Company's expectations
for funding work on computer software to make it compliant with Year
2000; and other statements of expectations, beliefs, future plans and
strategies, anticipated events or trends and similar expressions concerning
matters that are not historical facts. These forward-looking statements are
subject to risks and uncertainties that could cause actual results to differ
materially from those expressed in or implied by the statements.

To improve its financial performance, the Company must grow premium
beverage volume, achieve modest price increases for its products and
reduce its overall cost structure. The most important factors that
could influence the achievement of these goals -- and cause actual results
to differ materially from those expressed in the forward-looking
statements -- include, but are not limited to, the following:

- - the inability of the Company and its distributors to develop and
execute effective marketing and sales strategies for Coors products;

- - the potential erosion on sales revenues through discounting or a
higher proportion of sales in value-packs;

- - a potential shift in consumer preferences toward lower-priced
products in response to price increases;

- - a potential shift in consumer preferences away from the premium light
beer category, including Coors Light;

- - the intensely competitive, slow-growth nature of the beer industry;

- - demographic trends and social attitudes that can reduce beer sales;

- - the continued growth in the popularity of imports and other specialty beers;

- - increases in the cost of aluminum, paper packaging and other raw materials;

- - the Company's inability to reduce manufacturing, freight and overhead
costs to more competitive levels;

- - changes in significant laws and government regulations affecting
environmental compliance and income taxes;

- - inability to achieve targeted improvements in CBC's distribution system;

- - the imposition of excise or other taxes;

- - restrictions on advertising (e.g., media, outdoor ads or sponsorships);

- - labor issues, including union activities that required a substantial
increase in cost of goods sold or led to a strike, impairing
production and decreasing sales;

- - significant increases in federal, state or local beer or other excise taxes;

- - increases in rail transportation rates or interruptions of rail service;

- - potential impact of industry consolidation;

- - risks associated with investments and operations in foreign countries,
including those related to foreign regulatory requirements; exchange rate
fluctuations and local political, social and economic factors; and

- - risk that computer systems of the Company's significant suppliers and
customers may not be Year 2000 compliant.

These and other risks and uncertainties affecting the Company are
discussed in greater detail in this report and in the Company's other
filings with the Securities and Exchange Commission.

OUTLOOK FOR 1998

Volume gains are expected to increase net sales in 1998; however, the
pricing environment is expected to be extremely competitive, restraining
expectations of net sales per barrel. Also, increased value-pack activity
may have an unfavorable impact on top-line performance due to lower margins.

Income from the Company's Canadian business is expected to be 25% to
30% lower per barrel in 1998 than in 1997, based on current sales
trends and 1998 plans for marketing investments. Revenue received under
the Company's interim agreement with Molson Breweries, which expired at
year-end 1997, provided higher earnings per barrel than those expected
as a result of the new partnership with Molson Company and Carling. On
the other hand, the partners of Coors Canada see considerable growth
potential for Coors products in Canada in the future.

For fiscal year 1998, raw material costs are expected to be up
slightly, but fixed costs and freight costs are expected to be down
slightly. This outlook could change if aluminum or paper cost trends
change during the first nine months of 1998. CBC continues to pursue
improvements in its operations and technology functions to achieve cost
reductions over time.

Advertising and other general and administrative costs are expected to
increase but at a lower rate than in 1997. Management continues to
monitor CBC's market opportunities and to invest behind its brands and
sales efforts accordingly. Incremental sales and marketing spending
will be determined on an opportunity-by-opportunity basis.

See the item titled Year 2000 under CONTINGENCIES of this section for a
discussion of the expected financial impact of this issue.

Total net interest expense is expected to be lower in 1998 based on
CBC's more favorable cash position and its lower outstanding debt
relative to its 1997 financial position. Net interest expense could be
less favorable than expected if the Company decides to invest a
substantial portion of its cash balances. Additional outstanding common
stock may be repurchased in 1998 as approved by the ACC board of
directors in November 1997.

The effective tax rate for 1998 is not expected to differ significantly
from the 1997 effective tax rate applied to income excluding special
items. The level and mix of pretax income for 1998 could affect the
actual rate for the year.

In 1998, CBC has planned capital expenditures (including contributions
to its container joint ventures for capital improvements, which will be
recorded on the books of the joint venture) in the range of $75 to $85
million. In addition to CBC's 1998 planned capital expenditures,
incremental strategic investments will be considered on a case-by-case basis.

CONTINGENCIES

Environmental: The Company was one of numerous parties named by the
Environmental Protection Agency (EPA) as a "potentially responsible
party" (PRP) for the Lowry site, a legally permitted landfill owned by
the City and County of Denver. In 1990, the Company recorded a special
pretax charge of $30 million for potential cleanup costs of the site.

The City and County of Denver; Waste Management of Colorado, Inc. and
Chemical Waste Management, Inc. brought litigation in 1991 in U.S.
District Court against the Company and 37 other PRPs to determine the
allocation of costs of Lowry site remediation. In 1993, the Court
approved a settlement agreement between the Company and the plaintiffs,
resolving the Company's liabilities for the site. The Company agreed to
initial payments based on an assumed present value of $120 million in
total site remediation costs. Further, the Company agreed to pay a
specified share of costs if total remediation costs exceeded this
amount. The Company remitted its agreed share of $30 million, based on
the $120 million assumption, to a trust for payment of site
remediation, operating and maintenance costs.

The City and County of Denver; Waste Management of Colorado, Inc. and
Chemical Waste Management, Inc. are expected to implement site
remediation. The EPA's projected costs to meet the announced
remediation objectives and requirements are currently below the $120
million assumption used for ACC's settlement. The Company has no reason
to believe that total remediation costs will result in additional
liability to the Company.

From time to time, ACC also is notified that it is or may be a PRP
under the Comprehensive Environmental Response, Compensation and
Liability Act (CERCLA) or similar state laws for the cleanup of other
sites where hazardous substances have allegedly been released into the
environment. The Company cannot predict with certainty the total costs
of cleanup, its share of the total cost or the extent to which
contributions will be available from other parties, the amount of time
necessary to complete the cleanups or insurance coverage. However,
based on investigations to date, the Company believes that any liability
would be immaterial to its financial position and results of operations for
these sites. There can be no certainty, however, that the Company will not
be named as a PRP at additional CERCLA sites in the future, or that the
costs associated with those additional sites will not be material.

While it is impossible to predict the Company's eventual aggregate cost
for environmental and related matters, management believes that any
payments, if required, for these matters would be made over a period of
time in amounts that would not be material in any one year to the
Company's results of operations or its financial or competitive
position. The Company believes adequate disclosures have been provided
for losses that are reasonably possible. Further, as the Company continues
to focus on resource conservation, waste reduction and pollution prevention,
it believes that potential future liabilities will be reduced.

Year 2000: As the Year 2000 approaches, ACC recognizes the need to
ensure its operations will not be adversely impacted by Year 2000
software failures. The Company is addressing this issue to ensure the
availability and integrity of its financial systems and the reliability
of its operational systems. ACC has established processes for
evaluating and managing the risks and costs associated with this
problem. The Company has and will continue to make certain investments
in its software systems and applications to ensure that it is Year 2000
compliant. The financial impact to ACC of Year 2000 remediation costs
is anticipated to be in the range of $10 to $15 million in each of 1998
and 1999. In addition, ACC is working with its suppliers and customers
to ensure their compliance with Year 2000 issues in order to avoid any
interruptions in its business. While ACC does not at this time
anticipate significant problems with suppliers and customers, it is
developing contingency plans with these third parties due to the
possibility of compliance issues.

ACCOUNTING CHANGES

In March 1998, the Accounting Standards Executive Committee issued
Statement of Position 98-1 "Accounting for the Costs of Computer
Software Developed or Obtained for Internal Use" (SOP 98-1). SOP 98-1
requires that specified costs incurred in developing or obtaining
internal-use software, as defined by SOP 98-1, be capitalized once
certain criteria have been met and amortized in a systematic and
rational manner over the software's estimated useful life. SOP 98-1 is
effective for fiscal years beginning after December 15, 1998, and
stipulates that costs incurred prior to initial application of the
statement not be adjusted according to the statement's provisions.
Adoption of SOP 98-1 is not expected to have a significant impact on
the Company's financial position or results of operations.

ITEM 8. Financial Statements and Supplementary Data

Index to Financial Statements Page(s)

Consolidated Financial Statements:

Report of Independent Accountants 27

Consolidated Statements of Income for each of
the three years in the period ended December 28, 1997 28

Consolidated Balance Sheets at December 28, 1997
and December 29, 1996 29-30

Consolidated Statements of Cash Flows for each of
the three years in the period ended December 28, 1997 31

Consolidated Statements of Shareholders' Equity
for each of the three years in the period ended
December 28, 1997 32

Notes to Consolidated Financial Statements 33-51

Report of Independent Accountants

To the Board of Directors and Shareholders of Adolph Coors Company:

In our opinion, the accompanying consolidated balance sheets and
related consolidated statements of income, shareholders' equity and
cash flows present fairly, in all material respects, the financial
position of Adolph Coors Company and its subsidiaries at December 28,
1997, and December 29, 1996, and the results of their operations and
their cash flows for each of the three years in the period ended
December 28, 1997, in conformity with generally accepted accounting
principles. These financial statements are the responsibility of the
Company's management; our responsibility is to express an opinion on
these financial statements based on our audits. We conducted our audits
of these statements in accordance with generally accepted auditing
standards which require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial
statements, assessing the accounting principles used and significant
estimates made by management, and evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable
basis for the opinion expressed above.

PRICE WATERHOUSE LLP

Denver, Colorado
February 12, 1998

ADOLPH COORS COMPANY AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF INCOME

For the years ended
December 28, December 29, December 31,
1997 1996 1995
(In thousands, except per share data)

Sales - domestic and international $2,208,231 $2,121,367 $2,075,917
Less: beer excise taxes (386,080) (379,311) (385,216)
Net sales 1,822,151 1,742,056 1,690,701

Costs and expenses:
Cost of goods sold 1,120,778 1,127,689 1,106,635
Marketing, general and administrative 585,491 527,007 518,888
Special (credits) charges (Note 9) (31,517) 6,341 (15,200)
Total operating expenses 1,674,752 1,661,037 1,610,323

Operating income 147,399 81,019 80,378

Other income (expense):
Interest income 9,360 2,821 1,345
Interest expense (13,560) (13,907) (11,863)
Miscellaneous - net 3,694 5,042 3,418
Total (506) (6,044) (7,100)

Income before income taxes 146,893 74,975 73,278

Income tax expense (Note 5) (64,633) (31,550) (30,100)

Net income $ 82,260 $ 43,425 $ 43,178

Net income per common share - basic $ 2.21 $ 1.14 $ 1.13
Net income per common share - diluted $ 2.16 $ 1.14 $ 1.13

Weighted average number of outstanding
common shares - basic 37,218 37,966 38,164
Weighted average number of outstanding
common shares - diluted 38,056 38,219 38,283

See notes to consolidated financial statements.

ADOLPH COORS COMPANY AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS

December 28, December 29,
1997 1996
(In thousands)
Assets

Current assets:
Cash and cash equivalents $ 168,875 $ 110,905
Short-term investments 42,163 5,958
Accounts and notes receivable:
Trade, less allowance for doubtful accounts
of $557 in 1997 and $275 in 1996 89,731 86,421
Affiliates 19,677 14,086
Other, less allowance for certain claims of
$1,500 in 1997 and $0 in 1996 15,077 13,836

Inventories:
Finished 44,729 43,477
In process 20,119 23,157
Raw materials 35,654 40,737
Packaging materials, less allowance for
obsolete inventories of $1,049 in 1997
and $1,046 in 1996 5,977 13,699
106,479 121,070

Other supplies, less allowance for obsolete
supplies of $4,165 in 1997 and $2,273 in 1996 32,362 36,103
Prepaid expenses and other assets 18,224 18,836
Deferred tax asset (Note 5) 24,606 9,427
Total current assets 517,194 416,642

Properties, at cost and net (Note 2) 733,117 814,102

Excess of cost over net assets of businesses
acquired, less accumulated amortization
of $5,726 in 1997 and $4,778 in 1996 22,880 21,374

Other assets (Note 10) 138,892 110,418

Total assets $1,412,083 $1,362,536


December 28, December 29,
1997 1996
Liabilities and Shareholders' Equity (In thousands)

Current liabilities:
Current portion of long-term debt (Note 4) $ 27,500 $ 17,000
Accounts payable:
Trade 113,864 110,696
Affiliates 18,072 12,424
Accrued salaries and vacations 58,257 39,482
Taxes, other than income taxes 52,805 30,976
Federal and state income taxes (Note 5) 13,660 8,983
Accrued expenses and other liabilities 74,988 72,887
Total current liabilities 359,146 292,448

Long-term debt (Note 4) 145,000 176,000

Deferred tax liability (Note 5) 76,219 76,083

Postretirement benefits (Note 8) 71,908 69,773

Other long-term liabilities 23,242 32,745

Total liabilities 675,515 647,049

Commitments and contingencies
(Notes 3, 4, 5, 6, 7, 8, 10 and 12)

Shareholders' equity (Notes 6 and 11):
Capital stock:
Preferred stock, non-voting, $1 par value
(authorized: 25,000,000 shares; issued: none) -- --
Class A common stock, voting, $1
par value, (authorized and issued:
1,260,000 shares) 1,260 1,260
Class B common stock, non-voting,
no par value, $0.24 stated value
(authorized: 100,000,000 shares;
issued: 35,599,356 in 1997 and
36,662,404 in 1996) 8,476 8,729
Total capital stock 9,736 9,989

Paid-in capital -- 31,436
Retained earnings 730,628 671,972
Foreign currency translation adjustment (3,796) 2,090

Total shareholders' equity 736,568 715,487

Total liabilities and shareholders' equity $1,412,083 $1,362,536

See notes to consolidated financial statements.

ADOLPH COORS COMPANY AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS

For the years ended
December 28, December 29, December 31,
1997 1996 1995
Cash flows from operating activities: (In thousands)
Net income $ 82,260 $ 43,425 $ 43,178
Adjustments to reconcile net income
to net cash provided by operating
activities:
Equity in net earnings of
joint ventures (15,893) (11,467) (13,687)
Reserve for joint venture investment 21,978 -- --
Depreciation, depletion and
amortization 117,166 121,121 122,830
Loss on sale or abandonment of
properties and intangibles 5,594 12,535 1,274
Impairment charge 10,595 -- --
Deferred income taxes (15,043) 17,696 3,610
Change in operating assets and
liabilities:
Accounts and notes receivable (10,971) 2,232 (9,952)
Inventories 14,051 18,076 2,135
Other assets 3,742 (2,128) (655)
Accounts payable 9,599 (8,175) (32,180)
Accrued expenses and other
liabilities 37,475 (3,712) (24,139)
Net cash provided by operating
activities 260,553 189,603 92,414

Cash flows from investing activities:
Purchases of investments (122,800) (5,958) --
Sales and maturities of investments 39,499 -- --
Additions to properties and intangible
assets (60,373) (65,112) (157,599)
Proceeds from sale of properties
and intangibles 3,273 8,098 44,448
Distributions from joint ventures 12,500 5,000 --
Other (25) 6,569 (5,338)
Net cash used in investing
activities (127,926) (51,403) (118,489)

Cash flows from financing activities:
Issuance of stock under stock plans 24,588 4,674 4,117
Purchases of stock (60,151) (6,975) (9,936)
Dividends paid (20,523) (18,983) (19,066)
Proceeds from long-term debt -- -- 100,000
Payments of long-term debt (20,500) (38,000) (44,000)
Other 4,544 -- (116)
Net cash (used in) provided
by financing activities (72,042) (59,284) 30,999

Cash and cash equivalents:
Net increase in cash and cash equivalents 60,585 78,916 4,924
Effect of exchange rate changes on
cash and cash equivalents (2,615) (397) 294
Balance at beginning of year 110,905 32,386 27,168
Balance at end of year $ 168,875 $ 110,905 $ 32,386

See notes to consolidated financial statements.

ADOLPH COORS COMPANY AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY

Foreign
Common stock currency
issued Paid-in Retained translation
Class A Class B capital earnings adjustment Total
(In thousands, except per share data)

Balances, December 25, 1994 $ 1,260 $ 8,825 $39,460 $623,418 $1,238 $674,201
Shares issued under stock
plans 59 4,058 4,117
Purchase of stock (137) (9,799) (9,936)
Other 2,522 2,522
Net income 43,178 43,178
Cash dividends-$0.50 per share (19,066) (19,066)
Balances, December 31, 1995 1,260 8,747 33,719 647,530 3,760 695,016
Shares issued under stock
plans 61 4,613 4,674
Purchase of stock (79) (6,896) (6,975)
Other (1,670) (1,670)
Net income 43,425 43,425
Cash dividends-$0.50 per share (18,983) (18,983)
Balances, December 29, 1996 1,260 8,729 31,436 671,972 2,090 715,487
Shares issued under stock
plans 236 25,145 25,381
Purchase of stock (489)(56,581) (3,081) (60,151)
Other (5,886) (5,886)
Net income 82,260 82,260
Cash dividends-$0.55 per share (20,523) (20,523)
Balances, December 28, 1997 $ 1,260 $ 8,476 $ -- $730,628 $(3,796) $736,568

See notes to consolidated financial statements.

ADOLPH COORS COMPANY AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1:

Summary of Significant Accounting Policies

Principles of consolidation: The consolidated financial
statements include the accounts of Adolph Coors Company (ACC),
its principal subsidiary, Coors Brewing Company (CBC), and the
majority-owned and controlled domestic and foreign subsidiaries
of both ACC and CBC (collectively referred to as "the Company").
All significant intercompany accounts and transactions have been
eliminated. The equity method of accounting is used for the
Company's 50% or less owned affiliates over which the Company has
the ability to exercise significant influence (see Note 10). The
Company has other investments which are accounted for at cost.

Nature of operations: The Company is a multinational brewer and
marketer of beer and other malt-based beverages. The vast
majority of the Company's volume is sold in the United States to
independent wholesalers. The Company's international volume is
produced, marketed and distributed under varying business arrangements
including export, direct investment, joint ventures and licensing.

Fiscal year: The fiscal year of the Company is a 52- or 53-week
period ending on the last Sunday in December. Fiscal years for
the financial statements included herein ended December 28, 1997,
a 52-week period; December 29, 1996, a 52-week period and
December 31, 1995, a 53-week period.

Investments in marketable securities: ACC invests excess cash on
hand in interest-bearing debt securities. At December 28, 1997,
$42.2 million of these securities were classified as current
assets and $47.1 million were classified with longer term assets,
as their maturities exceeded one year. All of these securities
were considered to be available-for-sale. The fair value of these
securities at December 28, 1997, approximated their amortized cost.

Concentration of credit risk: The majority of the accounts
receivable balances are from malt beverage distributors. The
Company secures substantially all of this credit risk with
purchase money security interests in inventory and proceeds,
personal guarantees and/or letters of credit.

Inventories: Inventories are stated at the lower of cost or
market. Cost is determined by the last-in, first-out (LIFO)
method for substantially all inventories.

Current cost, as determined principally on the first-in, first-
out method, exceeded LIFO cost by $43.4 million and $43.1 million
at December 28, 1997, and December 29, 1996, respectively.

Properties: Land, buildings and equipment are stated at cost.
Depreciation is provided principally on the straight-line method
over the following estimated useful lives: buildings and
improvements, 10 to 45 years; and machinery and equipment, 3 to
20 years. Accelerated depreciation methods are generally used for
income tax purposes. Expenditures for new facilities and
improvements that substantially extend the capacity or useful
life of an asset are capitalized. Start-up costs associated with
manufacturing facilities, but not related to construction, are expensed
as incurred. Ordinary repairs and maintenance are expensed as incurred.

Hedging transactions: The Company periodically enters into short-
term forward contracts for foreign currency to hedge its exposure
to exchange rate fluctuations. The gains and losses on these
contracts are deferred and recognized in income when realized.

As of December 28, 1997, hedging activities consisted exclusively
of hard currency forward contracts to directly offset hard
currency exposures. These irrevocable contracts reduced the risk
to financial position and results of operations of changes in the
underlying foreign exchange rate. Any variation in the exchange
rate accruing to the contract would be offset by a similar change
in the related obligation. Therefore, after the execution of the
contract, variations in exchange rates would not impact the
Company's financial statements. The Company's hedging activities
and hard currency exposures are minimal. The Company does not enter into
derivative financial instruments for speculation or trading purposes.

Excess of cost over net assets of businesses acquired: The
excess of cost over the net assets of businesses acquired in
transactions accounted for as purchases is being amortized on a
straight-line basis, generally over a 40-year period.

Impairment policy: The Company periodically evaluates its assets
to assess their recoverability from future operations using
undiscounted cash flows. Impairment would be recognized in
operations if permanent diminution in value occurs.

Advertising: Advertising costs, included in marketing, general
and administrative, are expensed when the advertising first takes
place. Advertising expense was $360.0 million, $331.9 million and
$330.4 million for years 1997, 1996 and 1995, respectively. The Company
had $9.6 million and $10.9 million of prepaid advertising production costs
reported as assets at December 28, 1997, and December 29, 1996, respectively.

Research and development: Research and project development
costs, included in marketing, general and administrative, are
expensed as incurred. These costs totaled $14.6 million, $15.3
million and $16.3 million in 1997, 1996 and 1995, respectively.

Environmental expenditures: Environmental expenditures that
relate to current operations are expensed or capitalized, as
appropriate. Expenditures that relate to an existing condition
caused by past operations, which do not contribute to current or
future revenue generation, are expensed. Liabilities are recorded
when environmental assessments and/or remedial efforts are
probable and the costs can be estimated reasonably.

Statement of Cash Flows: The Company defines cash equivalents as
highly liquid investments with original maturities of 90 days or
less. The fair value of these investments approximates their
carrying value. The Company's 1995 investment in the Rocky
Mountain Bottle Company was a $16.2 million non-cash transaction
that is not reflected as an investing activity in the Statement
of Cash Flows. During 1997, ACC issued $0.8 million in restricted
common stock under its management incentive compensation plan.
Income taxes paid were $66.8 million in 1997, $13.2 million in
1996 and $15.8 million in 1995.

Use of estimates: The preparation of financial statements in
conformity with generally accepted accounting principles requires
management to make estimates and assumptions that affect the
amounts reported in the financial statements and accompanying
notes. Actual results could differ from those estimates.

Reclassifications: Certain reclassifications have been made to
the 1996 and 1995 financial statements to conform with the 1997 presentation.

NOTE 2:

Properties

The cost of properties and related accumulated depreciation,
depletion and amortization consists of the following:
As of
December 28, December 29,
1997 1996
(In thousands)

Land and improvements $ 97,117 $ 98,666

Buildings 482,939 477,184

Machinery and equipment 1,516,034 1,511,665

Natural resource properties 8,906 10,423

Construction in progress 39,941 29,873
2,144,937 2,127,811
Less accumulated depreciation,
depletion and amortization (1,411,820) (1,313,709)

Net properties $ 733,117 $ 814,102

In March 1994, CBC, through its subsidiary Coors Brewing Iberica,
S.A. (Coors Iberica), purchased a 500,000-hectoliter brewery in
Zaragoza, Spain. During 1997, Coors Iberica addressed certain
capacity issues at its brewery, as well as certain employment
matters. Coors Iberica negotiated severance terms with labor
unions during the second quarter of 1997, which prompted CBC
management to update its evaluation of the recoverability of
Coors Iberica's long-lived assets and related goodwill. Certain
of these assets were deemed impaired in light of expected future,
undiscounted cash flows. During the second quarter of 1997, CBC
recorded an impairment charge of approximately $10.6 million and
severance costs of approximately $3.8 million, which have been
classified as special charges in the accompanying statements of
income. The impairment charge represented a reduction of the
carrying amounts of the impaired assets to their estimated fair
market values, which were determined with the aid of an
independent, third-party appraisal.

Interest incurred, capitalized, expensed and paid was as follows:

For the years ended
December 28, December 29, December 31,
1997 1996 1995
(In thousands)

Interest costs $15,460 $17,057 $18,433

Interest capitalized (1,900) (3,150) (6,570)

Interest expensed $13,560 $13,907 $11,863

Interest paid $14,643 $17,711 $16,613

NOTE 3:

Leases

The Company leases certain office facilities and operating
equipment under cancelable and non-cancelable agreements
accounted for as operating leases. At December 28, 1997, the
minimum aggregate rental commitment under all non-cancelable
leases was (in thousands): 1998, $5,403; 1999, $4,578; 2000,
$3,124; 2001, $2,353 and $15,021 for years thereafter. Total rent
expense was (in thousands) $13,870, $11,680 and $10,376 for years
1997, 1996 and 1995, respectively.

NOTE 4:

Debt

Long-term debt consists of the following:

As of
December 28, 1997 December 29, 1996
Carrying Fair Carrying Fair
value value value value
(In thousands)
Medium-term notes $ 67,500 $ 70,000 $ 88,000 $ 94,000
Senior Notes 100,000 101,000 100,000 101,000
Industrial development bonds 5,000 5,000 5,000 5,000

Total 172,500 176,000 193,000 200,000

Less current portion (27,500) (27,500) (17,000) (17,000)

$145,000 $148,500 $176,000 $183,000

Fair values were determined using discounted cash flows at
current interest rates for similar borrowings.

As of December 28, 1997, the Company had outstanding $67.5
million of unsecured medium-term notes. Interest is due
semiannually in April and October at fixed interest rates ranging
from 8.63% to 9.05% per annum. Aggregate annual maturities for
the notes issued are $27.5 million in 1998 and $40 million in 1999.

On July 14, 1995, the Company completed a $100-million private
placement of unsecured Senior Notes at fixed interest rates
ranging from 6.76% to 6.95% per annum. Interest on the notes is
due semiannually in January and July. The Notes are payable as
follows: $80 million in 2002 and $20 million in 2005.

The Company is obligated to pay the principal, interest and
premium, if any, on the $5 million, City of Wheat Ridge, Colorado
Industrial Development Bonds (Adolph Coors Company Project)
Series 1993. The bonds mature in 2013 and are secured by a letter
of credit. They are currently variable rate securities with
interest payable on the first of March, June, September and
December. The interest rate on December 28, 1997 was 4.3%.

The Company has an unsecured, committed credit arrangement
totaling $200 million and as of December 28, 1997, had all $200
million available. This line of credit has a five year term which
expires in 2002, with two optional one-year extensions. A facilities
fee is paid on the total amount of the committed credit. The only
restriction for withdrawal is a debt-to-total-capitalization covenant,
with which the Company was in compliance at year-end 1997.

CBC's distribution subsidiary in Japan has two revolving lines of
credit that it utilizes in its normal operations. Each of these
facilities provides up to 500 million yen (approximately $4.0
million each) in short-term financing. As of December 28, 1997,
the approximate yen equivalent of $4.5 million was outstanding
under these arrangements and included in Accrued expenses and
other liabilities in the accompanying balance sheets.

NOTE 5:

Income Taxes

Income tax expense (benefit) includes the following current and
deferred provisions:
For the years ended
December 28, December 29, December 31,
1997 1996 1995
(In thousands)
Current:
Federal $ 68,435 $ 8,878 $ 24,275
State and foreign 11,241 4,976 2,215

Total current tax expense 79,676 13,854 26,490

Deferred:
Federal (12,935) 12,154 6,062
State and foreign (2,108) 5,542 (2,452)

Total deferred tax (benefit)
expense (15,043) 17,696 3,610

Total income tax expense $ 64,633 $ 31,550 $ 30,100


The Company's income tax expense varies from the amount expected by
applying the statutory federal corporate tax rate to income as follows:

For the years ended
December 28, December 29, December 31,
1997 1996 1995

Expected tax rate 35.0% 35.0% 35.0%
State income taxes, net of
federal benefit 3.9 4.3 4.7
Effect of foreign investments 0.8 1.6 0.6
(Non-taxable income) non-deductible
expenses and losses (0.4) 1.9 0.8
Effect of reserve for joint venture
investment 4.8 -- --
Other, net (0.1) (0.8) --
Effective tax rate 44.0% 42.0% 41.1%

The Company's deferred taxes are composed of the following:

As of
December 28, December 29,
1997 1996
Current deferred tax assets: (In thousands)
Deferred compensation and other
employee related $ 11,773 $ 11,865
Balance sheet reserves and accruals 18,560 9,051
Other 1,560 2,054
Valuation allowance (7,002) --
Total current deferred tax assets 24,891 22,970

Current deferred tax liabilities:
Balance sheet reserves and accruals 285 4,545
Other -- 8,998
Total current deferred tax liabilities 285 13,543

Net current deferred tax assets $ 24,606 $ 9,427

Non-current deferred tax assets:
Deferred compensation and other
employee related $ 2,999 $ 7,077
Balance sheet reserves and accruals 2,784 9,006
Other employee postretirement
benefits 28,158 27,724
Environmental accruals 1,469 2,308
Deferred foreign losses 2,142 --
Other 1,583 3,403
Total non-current deferred tax assets 39,135 49,518

Non-current deferred tax liabilities:
Depreciation and capitalized interest 115,226 123,855
Other 128 1,746
Total non-current deferred tax liabilities 115,354 125,601

Net non-current deferred tax liabilities $ 76,219 $ 76,083

The deferred tax assets have been reduced by a valuation allowance,
because management believes it is more likely than not that such benefits
will not be fully realized.

The Internal Revenue Service (IRS) has completed its examination
of the Company's federal income tax returns through 1992. The IRS
currently is examining the federal income tax returns for fiscal
years 1993 through 1995. In the opinion of management, adequate
accruals have been provided for all income tax matters and related interest.

The Company and ACX Technologies, Inc. (ACX) are parties to a tax
sharing agreement that provides for, among other things, the treatment
of tax matters for periods prior to the distribution of ACX stock at the
end of 1992 and the assignment of responsibility for adjustments as a
result of audits by taxing authorities and is designed to preserve the
status of the distribution as tax-free (see Note 12).

NOTE 6:

Stock Option, Restricted Stock Award and Employee Award Plans

At December 28, 1997, the Company had four stock-based
compensation plans, which are described in greater detail below.
The Company applies APB Opinion No. 25 and related
interpretations in accounting for its plans. Accordingly, as the
exercise prices upon grant are equal to quoted market values, no
compensation cost has been recognized for the stock option
portion of the plans. Had compensation cost been determined for
the Company's stock option portion of the plans based on the fair
value at the grant dates for awards under those plans consistent
with the alternative method set forth under FASB Statement No.
123, the Company's net income and earnings per share would have
been reduced to the pro forma amounts indicated below:

1997 1996 1995
(In thousands, except
per share data)
Net income As reported $ 82,260 $ 43,425 $ 43,178
Pro forma $ 78,077 $ 42,793 $ 41,799

Net income per common share- As reported $ 2.21 $ 1.14 $ 1.13
basic Pro forma $ 2.10 $ 1.13 $ 1.09

Net income per common share- As reported $ 2.16 $ 1.14 $ 1.13
diluted Pro forma $ 2.05 $ 1.12 $ 1.09

The weighted-average fair value of options
granted under the 1990 Equity Incentive Plan
during the year is: $ 8.78 $ 7.21 $ 6.21

The fair value of each option grant is estimated on the date of grant using
the Black-Scholes option-pricing model with the following weighted-average
assumptions used for grants in 1997 and 1996, respectively: dividend yield
of 2.47% and 2.535%; expected volatility of 36.06% and 26.7%, risk-free
interest rates of 6.52% and 5.74% for the 1990 Plan options and expected
lives of 10 years for both years.

1983 Plan: The 1983 non-qualified Adolph Coors Company Stock
Option Plan, as amended (the 1983 Plan) provides for options to
be granted at the discretion of the board of directors. These
options expire 10 years from date of grant. No options have been
granted under this plan since 1989. At this time, the board of
directors has decided not to grant additional options under this plan.

A summary of the status of the Company's 1983 Plan as of December
28, 1997, December 29, 1996, and December 31, 1995, and changes
during the years ending on those dates is presented below:
Options exercisable
at year end
Weighted- Weighted-
average average
exercise exercise
Shares price Shares price
Outstanding at December 25, 1994 411,101 $15.92 411,101 $15.92
Exercised 228,636 15.24
Forfeited 13,811 18.02
Outstanding at December 31, 1995 168,654 16.66 168,654 16.66
Exercised 100,231 16.54
Forfeited 18,908 21.97
Outstanding at December 29, 1996 49,515 14.85 49,515 14.85
Exercised 45,627 14.55
Forfeited 3,888 18.36
Outstanding at December 28, 1997 -- N/A -- N/A

Common stock available for options under the 1983 Plan as of
December 28, 1997, December 29, 1996, and December 31, 1995 was
716,886 shares, 712,998 shares and 694,090 shares, respectively.

1990 Plan: The 1990 Equity Incentive Plan (1990 EI Plan) that
became effective January 1, 1990, as amended, provides for two
types of grants: stock options and restricted stock awards. The
stock options have a term of 10 years with exercise prices equal
to fair market value on the day of the grant. For grants during
1997, one-third of the stock option grant vests in each of the
three successive years after the date of grant. For grants during
1994 through 1996, stock options vested at 10% for each $1 increase in
fair market value of ACC stock from date of grant, with a one-year holding
period, or vest 100% after nine years. Once a portion has vested, it is not
forfeited even if the fair market value drops.

A summary of the status of the Company's 1990 EI Plan as of
December 28, 1997, December 29, 1996, and December 31, 1995, and
changes during the years ending on those dates is presented below:
Options exercisable
at year end
Weighted- Weighted-
average average
exercise exercise
Shares price Shares price
Outstanding at December 25, 1994 775,248 $16.02 232,635 $15.44
Granted 600,561 16.75
Exercised 25,190 14.98
Forfeited 64,567 16.57
Outstanding at December 31, 1995 1,286,052 16.35 512,708 15.95
Granted 614,674 21.27
Exercised 107,327 16.26
Forfeited 70,035 18.84
Outstanding at December 29, 1996 1,723,364 18.01 846,273 16.30
Granted 1,573,742 20.23
Exercised 901,834 17.71
Forfeited 143,093 19.21
Outstanding at December 28, 1997 2,252,179 19.61 769,202 18.25

Common stock available for options under the 1990 EI Plan as of
December 28, 1997, December 29, 1996, and December 31, 1995 was
4,675,195 shares, 3,105,844 shares and 3,650,483 shares, respectively.

In 1997, 40,201 shares of restricted stock were issued under the
1990 EI Plan. Vesting in the restricted stock award is one year
from the date of grant. The compensation cost associated with
these awards was immaterial.

In 1996, 45,390 shares of restricted stock were issued under the
1990 EI Plan. Vesting in the restricted stock awards is over a
three-year period from the date of grant. The compensation cost
associated with these awards is amortized to expense over the
vesting period. Compensation cost associated with these awards
was immaterial in 1997 and 1996.

1991 Plan: In 1991, the Company adopted the Equity Compensation
Plan for Non-Employee Directors (EC Plan). The EC Plan provides
for two grants of the Company's stock: the first grant is
automatic and equals 20% of the director's annual retainer, and
the second grant is elective and covers all or any portion of the
balance of the retainer. A director may elect to receive his
remaining 80% retainer in cash, restricted stock or any
combination of the two. Grants of stock vest after completion of
the director's annual term. The compensation cost associated with
the EC Plan is amortized over the director's term. Compensation cost
associated with this plan was immaterial in 1997 and 1996. Common stock
reserved for this plan as of December 28, 1997, was 47,810 shares.

1995 Supplemental Compensation Plan: In 1995, the Company
adopted a supplemental compensation plan that covers
substantially all its employees. Under the plan, management is
allowed to recognize employee achievements through awards of
Coors Stock Units (CSUs) or cash. CSUs are a measurement
component equal to the fair market value of the Company's Class B
common stock. CSUs have a one-year holding period after which the
recipient may redeem the CSUs for cash, or, if the holder has 100
or more CSUs, shares of the Company's Class B common stock. Prior
to 1997, the CSUs had a six-month holding period. Awards under
the plan in 1997 and 1996 were immaterial.

Common stock available under this plan as of December 28, 1997,
was 83,707 shares.

NOTE 7:

Employee Retirement Plans

The Company maintains several defined benefit pension plans for
the majority of its employees. Benefits are based on years of
service and average base compensation levels over a period of
years. Plan assets consist primarily of equity, interest-bearing
investments and real estate. The Company's funding policy is to
contribute annually not less than the ERISA minimum funding
standards, nor more than the maximum amount that can be deducted
for federal income tax purposes. Total expense for all these
plans was $14.1 million in 1997, $24.8 million in 1996 and $22.7
million in 1995. These amounts include the Company's matching for
the savings and investment (thrift) plan of $5.8 million in 1997
and $5.7 million each for 1996 and 1995. The decrease in 1997
pension expense versus 1996 was caused primarily by an
improvement in the funded position of the Coors Retirement Plan
and an increase in the discount rate (settlement rate) used to
compute 1997 pension cost to 7.75% from the rate used for 1996
pension cost of 7.25%. The increase in 1996 pension expense
versus 1995 was caused primarily by a decrease in the 1996
discount rate (settlement rate) to 7.25% from the 1995 rate of 8.5%.

Note that the settlement rates shown in the table on the following
page were selected for use at the end of each of the years shown.
Actuaries calculate pension expense annually based on data available at
the beginning of each year, which includes the settlement rate selected
and disclosed at the end of the previous year.

For the years ended
December 28, December 29, December 31,
1997 1996 1995
(In thousands)
Service cost-benefits earned
during the year $ 11,234 $ 12,729 $ 9,858

Interest cost on projected
benefit obligations 32,730 31,162 29,285

Actual gain on plan assets (75,242) (65,504) (69,346)

Net amortization and deferral 39,539 40,691 47,005

Net pension cost $ 8,261 $ 19,078 $ 16,802


The funded status of the pension plans and amounts recognized in
the accompanying balance sheets are as follows:
As of
December 28, December 29,
1997 1996
(In thousands)
Actuarial present value of accumulated plan benefits,
including vested benefits of $368,288 in 1997 and
$332,444 in 1996 $385,989 $350,506

Projected benefit obligations for
services rendered to date $465,229 $422,516

Plan assets available for benefits 465,494 394,206

Plan assets (more than) less than projected
benefit obligations (265) 28,310

Unrecognized net gain 21,560 2,359

Prior service cost not yet recognized (16,577) (18,851)

Unrecognized net assets being recognized
over 15 years 4,110 5,800

Net accrued pension liability $ 8,828 $ 17,618


Significant assumptions used in determining the valuation of the
projected benefit obligations as of the end of 1997, 1996 and 1995 were:

1997 1996 1995

Settlement rate 7.25% 7.75% 7.25%

Increase in compensation levels 4.50% 5.00% 5.00%

Rate of return on plan assets 10.25% 10.25% 9.75%

NOTE 8:

Non-Pension Postretirement Benefits

The Company has postretirement plans that provide medical
benefits and life insurance for retirees and eligible dependents.
The plans are not funded.

The obligation under these plans was determined by the
application of the terms of medical and life insurance plans,
together with relevant actuarial assumptions and health care cost
trend rates ranging ratably from 9.0% in 1997 to 4.5% in the year
2007. The effect of an annual 1% increase in trend rates would
increase the accumulated postretirement benefit obligation by
approximately $3.5 million and $3.2 million in 1997 and 1996,
respectively. The effect of a 1% increase in trend rates also
would have increased the ongoing annual cost by $0.5 million and
$0.6 million in 1997 and 1996, respectively. The discount rate
used in determining the accumulated postretirement benefit obligation
was 7.25% and 7.75% at December 28, 1997, and December 29, 1996, respectively.

Net periodic postretirement benefit cost included the following:

For the years ended
December 28, December 29, December 31,
1997 1996 1995
(In thousands)
Service cost-benefits attributed to
service during the period $ 1,408 $ 2,065 $ 2,281

Interest cost on accumulated
postretirement benefit obligation 4,775 5,082 6,426

Amortization of net (gain) (353) (310) (560)

Net periodic postretirement benefit cost $ 5,830 $ 6,837 $ 8,147

Effective November 29, 1995, changes were made to postretirement
life insurance and medical benefits which resulted in a
curtailment gain of $3.3 million and $18.6 million in 1996 and
1995, respectively. The 1996 decrease in plan expense resulted
principally from the curtailment of these benefits. The 1997
decrease in expense was a result of an increase in the discount
rate used to 7.75% in 1997 from 7.25% in 1996.

The status of the postretirement benefit plan was as follows:

As of
December 28, December 29,
1997 1996
(In thousands)
Retirees $ 43,087 $ 39,780

Fully eligible active plan participants 5,411 5,014

Other active plan participants 19,418 17,883

Accumulated postretirement obligation 67,916 62,677

Unrecognized net gain 7,188 8,452

Unrecognized prior service cost 434 2,209

Accrued postretirement benefit obligation 75,538 73,338

Less current portion (3,630) (3,565)
Long-term postretirement benefit $ 71,908 $ 69,773

NOTE 9:

Special (Credits) Charges

The annual results for 1997 included a pretax net special credit
of $31.5 million, which resulted in after tax income of $0.37 per
basic share ($0.36 per diluted share). First quarter results
included a $1.0-million pretax charge for Molson Breweries of
Canada Limited (Molson) legal proceedings. Second quarter results
included a $71.5-million special credit relating to a payment
from Molson to settle legal disputes with the Company, less
approximately $2.2 million in related legal expenses. Also in the
second quarter, CBC recorded a $22.4-million reserve related to
the recoverability of its investment in Jinro-Coors Brewing
Company (JCBC) of Korea (Note 10), as well as a $14.4-million
charge related to CBC's brewery in Zaragoza, Spain (Note 2), for the
impairment of certain long-lived assets and goodwill and for
severance costs for a limited workforce reduction.

The annual results for 1996 included a pretax net special charge
of $6.3 million which resulted in after tax expense of $0.11 per
basic share ($0.10 per diluted share). Second quarter results included a
$5.2-million pretax charge for the ongoing Molson legal proceedings and
severance costs for restructuring the Company's engineering and construction
operations. Results of the third quarter included a $6.7-million pretax
credit for underpaid past royalties and interest from Molson (net of related
legal expenses) and income from the continuing effect of changes made in
payroll-related practices during 1995. Fourth quarter results included a
$7.9-million pretax charge for Molson-related legal expenses, partially
offset by underpaid past royalties from Molson and the continuing effect
of changes made in payroll-related practices during 1995.

Fourth quarter results for 1995 included a pretax net special
credit of $15.2 million which resulted in after tax income of
$0.24 per basic and diluted share. The net credit was primarily
the result of a gain for the curtailment of certain
postretirement benefits other than pensions (see Note 8).
Offsetting a portion of this curtailment gain are severance
charges for limited reductions of the Company's work force.

NOTE 10:

Investments

Equity method investments: The Company has 50% or less owned
investments in affiliates that are accounted for using the equity
method of accounting. These investments aggregated $51.7 million
and $47.6 million at December 28, 1997, and December 29, 1996,
respectively. These investment amounts are included in other
assets on the Company's consolidated balance sheets.

Summarized condensed balance sheet and income statement
information for the Company's equity method investments are as follows:

Summarized condensed balance sheets:
As of
December 28, December 29,
1997 1996
(In thousands)
Current assets $76,260 $69,975
Non-current assets 78,829 79,162
Current liabilities 40,859 38,186
Non-current liabilities 4,437 4,236

Summarized condensed statements of operations:
For the years ended
December 28, December 29, December 31,
1997 1996 1995
(In thousands)
Net sales $372,479 $357,273 $363,864
Gross profit 39,459 37,372 44,890
Operating income 22,384 19,289 32,039
Company's equity in operating
income 15,893 11,467 13,687

The Company's share of operating income of these non-consolidated
affiliates is primarily included in cost of goods sold on the
Company's consolidated statements of income.

In 1995, CBC and Anchor Glass Container Corporation (Anchor)
formed a 50/50 joint venture to produce glass bottles at the CBC
glass manufacturing facility for sale to CBC and outside
customers. In 1996, Owens-Brockway Glass Container, Inc. (Owens)
purchased certain Anchor assets and assumed Anchor's role in the
partnership. The agreement has an initial term of 10 years and
can be extended for additional two-year periods. Under the terms
of the agreement, CBC agreed to contribute machinery, equipment
and certain personal property with an approximate net book value
of $16.2 million and Owens agreed to contribute technology and
capital, which would be used to modernize and expand the capacity
of the plant. Also under the agreement, CBC agreed to reimburse
certain annual operating costs of the facility and to purchase an
annual quantity of bottles, which together represent a 1998 commitment of
approximately $59 million. The expenditures under this agreement in 1997,
1996 and 1995 were approximately $59 million, $54 million and $23 million,
respectively. Additionally, the companies entered into another 10-year
agreement that made Owens a long-term, preferred supplier for CBC,
satisfying 100% of CBC's other glass requirements.

In 1994, CBC and American National Can Company (ANC) formed a
50/50 joint venture to produce beverage cans and ends at CBC
manufacturing facilities for sale to CBC and outside customers.
The agreement has an initial term of seven years and can be
extended for two additional three-year periods. Additionally, the
agreement requires CBC to purchase 100% of its can and end needs
from the joint venture at contracted unit prices and to pay an
annual fee for certain operating costs. The aggregate amount paid
to the joint venture for cans and ends in 1997, 1996 and 1995 was
approximately $227 million, $217 million and $238 million,
respectively. The estimated cost in 1998 under this agreement for
cans and ends is $231 million. Additionally, during 1997 CBC
received a $12.5-million distribution from this joint venture.

Cost investments: Included in other assets is $47.1 million of
investments in debt securities with maturities greater than one
year. The fair value of these investments approximates their
amortized cost, and they are considered to be available-for-sale.

CBC invested approximately $22 million in JCBC in 1992 for a 33%
interest. CBC has accounted for the investment under the cost
basis of accounting, given that CBC has not had the ability to
exercise significant influence over JCBC and that CBC's
investment in JCBC has been considered temporary. This investment
included a put option which, as discussed below, was exercised by
CBC in December 1997. The put option entitled CBC to require
Jinro Limited (the 67% owner of JCBC) to purchase CBC's investment at
the greater of cost or market value (both measured in Korean Won).

Beginning in April 1997, Jinro Limited, a publicly-traded
subsidiary of Jinro Group, missed debt payments and began
attempting to restructure. In response to its financial
difficulties and those of its subsidiaries (including JCBC),
Jinro Group has been working with its creditors and the Korean
government to restructure its debts and has begun selling real
estate and merging and/or selling businesses. The financial
difficulties of JCBC and Jinro Limited, the guarantor of the put
option discussed above, called into question the recoverability
of CBC's investment in JCBC. Therefore, during the second quarter of 1997,
CBC fully reserved for its investment in JCBC. This reserve was classified
as a special charge in the accompanying statements of income.

CBC exercised its put option in December 1997. Since Jinro
Limited's obligation under the put is measured in Korean Won and
given the current significant devaluation of that currency, the
full amount received from Jinro Limited would be significantly
less (by approximately half as of December 28, 1997) than the
value of CBC's original investment. Jinro Limited, which is
operating under protection from its creditors under the Korean
composition law, has until June 1998 to perform its obligation
under the put option. Given Jinro Limited's current financial
condition and the volatility of the Korean economy, CBC cannot
predict whether Jinro Limited will be able to perform under this obligation.

ACX: CBC is a limited partner in a partnership in which a
subsidiary of ACX is the general partner. The partnership owns,
develops, operates and sells certain real estate previously owned
directly by CBC or ACC. Each partner is obligated to make
additional contributions of up to $500,000 upon call of the
general partner. Distributions are allocated equally between the
partners until CBC recovers its investment and thereafter 80% to
the general partner and 20% to CBC. Currently distributions are
still being split equally between the partners.

Colorado Baseball Partnership: In 1991, CBC entered into an
agreement with Colorado Baseball Partnership 1993, Ltd. for an
equity investment and multiyear signage and advertising package.
This commitment, totaling approximately $30 million, was
finalized upon the awarding of a National League baseball
franchise to Colorado in 1991. The initial investment as a
limited partner has been paid. The carrying value of this investment
approximates its fair value at December 28, 1997, and December 28, 1996.
The recognition of liability under the multiyear signage and advertising
package began in 1995 with the opening of Coors Field.

NOTE 11:

Stock Activity and Earnings Per Share

Capital stock: Both classes of common stock have the same rights
and privileges, except for voting, which (with certain limited
exceptions) is the sole right of the holder of Class A stock.

Activity in the Company's Class A and Class B common stock for
each of the three years ended December 28, 1997, December 29,
1996, and December 31, 1995, is summarized below:
Common stock
Class A Class B

Balances at December 25, 1994 1,260,000 37,066,940

Shares issued under stock plans -- 248,778
Purchase of stock -- (579,206)

Balances at December 31, 1995 1,260,000 36,736,512

Shares issued under stock plans -- 256,897
Purchase of stock -- (331,005)

Balances at December 29, 1996 1,260,000 36,662,404

Shares issued under stock plans -- 989,857
Purchase of stock -- (2,052,905)

Balances at December 28, 1997 1,260,000 35,599,356

At December 28, 1997, December 29, 1996, and December 31, 1995, 25,000,000
shares of $1 par value preferred stock were authorized but unissued.

On December 20, 1996, the board of directors authorized the
repurchase during 1997 of up to $40 million of ACC's outstanding
Class B common stock on the open market. During 1997, the Company
repurchased 969,500 shares for approximately $24.9 million under
this stock repurchase program. In November 1997, the board of
directors authorized repurchases of up to $40 million of stock
during 1998. As of March 20, 1998, ACC had repurchased 647,000
shares for approximately $20.5 million under this program.

Also during 1997, the Company purchased shares under the right-of-
first-refusal provision of its stock option plans and purchased
shares from one of its directors and various other sources.

Earnings per share: ACC adopted Statement of Financial
Accounting Standards No. 128, "Earnings per Share" (SFAS 128),
effective with year-end 1997 reporting. SFAS 128 requires
mandatory presentation of both a basic and diluted earnings per
share. All per share amounts have been restated to comply
with the requirements of SFAS 128. Basic and diluted net income
per common share were arrived at using the calculations outlined below:

For the years ended
December 28, December 29, December 31,
1997 1996 1995
Net income available to (In thousands, except per share data)
common shareholders $82,260 $43,425 $43,178

Weighted average shares
for basic EPS 37,218 37,966 38,164

Basic EPS $2.21 $1.14 $1.13

Effect of dilutive securities:
Stock options 751 225 113
Contingent shares not included in
shares outstanding for basic EPS 87 28 6

Weighted average shares
for diluted EPS 38,056 38,219 38,283

Diluted EPS $2.16 $1.14 $1.13

The dilutive effects of stock options were arrived at by applying
the treasury stock method, assuming the Company was to purchase
common shares with the proceeds from stock option exercises.

NOTE 12:

Commitments and Contingencies

Insurance: It is the Company's policy to act as a self-insurer
for certain insurable risks consisting primarily of employee
health insurance programs and general liability contract
deductibles. During 1997, the Company fully insured future risks
for workers' compensation and long-term disability, but maintains
a self-insured position for claims incurred prior to the
inception of the insurance coverage.

In 1991, the Company became aware that Mutual Benefit Life
Insurance Company (MBLIC) had been placed under the control of
the State of New Jersey. The Company is a holder of several life
insurance policies and annuities through MBLIC. The cash
surrender value under these policies is approximately $7.5
million. Policyholders have been notified that all claims,
benefits and annuity payments will continue to be paid in full;
however, at this time, policyholders are unable to redeem the
full value of their policies for cash. A moratorium charge would
be applied to policies that are redeemed.

Letters of credit: As of December 28, 1997, the Company has
approximately $17 million outstanding in letters of credit with
certain financial institutions. These letters generally expire
within 12 months from the dates of issuance, which range from
March 1998 to October 1998. These letters of credit are being
maintained as security for performance on certain insurance
policies, operations of underground storage tanks, as parent guarantees
for bank financing and overdraft protection of a foreign subsidiary and
payments of liquor and duty taxes and energy billings.

Power supplies: In 1995, Coors Energy Company (CEC), a subsidiary of
CBC, sold a portion of its coal reserves to Bowie Resources Ltd. (Bowie).
CEC also entered into a 10-year agreement to purchase 100% of the brewery's
coal requirements from Bowie. The coal then is sold to Trigen-Nations
Energy Corporation, L.L.L.P. (Trigen).

In September 1995, CBC concluded the sale of its power plant and
support facilities to Trigen. In conjunction with this sale, CBC
agreed to purchase the electricity and steam needed to operate
the brewery's Golden facilities. CBC's financial commitment under
this agreement is divided between a fixed, non-cancelable cost of
approximately $12.5 million for 1998, which adjusts annually for
inflation, and a variable cost, which is generally based on fuel
cost and CBC's electricity and steam use.

ACX: At the end of 1992, the Company distributed to its
shareholders the common stock of ACX. ACX was formed in 1992 to
own the ceramics, aluminum, packaging and technology-based
development businesses which were then owned by ACC. William K.
Coors, a director of both ACC and ACX during 1997, and Peter H.
Coors are trustees of one or more family trusts that collectively
own all of ACC's voting stock and approximately 47% of ACX's
common stock. Joseph Coors, a director of ACC, resigned as
director of ACX in July 1996. ACC and ACX or their subsidiaries
have certain business relationships and have engaged, or proposed
to engage, in certain transactions with one another, as described below.

When ACX was spun off in 1992, CBC entered into market-based,
long-term supply agreements with certain ACX subsidiaries to
provide CBC packaging, aluminum and starch products. Under the
packaging supply agreement, CBC agreed to purchase all of its
paperboard (including composite packages, labels and certain can
wrappers) from an ACX subsidiary through 1997. In early 1997,
this contract was modified and extended until at least 1999. In
early 1997, ACX's aluminum manufacturing business was sold to a
third party. The aluminum contracts were canceled in 1995. Since
late 1994, ANC has been the purchasing agent for the joint
venture between ANC and CBC and has ordered limited quantities of
can, end and tab stock from the now-former ACX subsidiary.
Additionally, ANC purchased a small quantity of tab stock from
this subsidiary for the joint venture in early 1997. Under the
starch supply agreement, CBC agreed to purchase 100 million
pounds of refined corn starch annually from an ACX subsidiary
through 1997. In early 1997, this agreement was renegotiated, at
slightly higher rates, and extended through 1999. CBC's total
purchases under these agreements in 1997 were approximately $118
million. Purchases in 1998 under the packaging and starch supply
agreements are estimated to be approximately $120 million.

Environmental: In 1991, the City and County of Denver, Waste
Management of Colorado, Inc. and Chemical Waste Management, Inc.
brought litigation in U.S. District Court against the Company and
37 other "potentially responsible parties" (PRPs) to determine
the allocation of costs of Lowry site remediation. In 1993, the
Court approved a settlement agreement between the Company and the
plaintiffs, resolving the Company's liabilities for the site. The
Company agreed to initial payments based on an assumed present
value of $120 million in total site remediation costs. Further,
the Company agreed to pay a specified share of costs if total
remediation costs exceeded this amount. The Company remitted its
agreed share, based on the $120 million assumption, to a trust
for payment of site remediation, operating and maintenance costs.
None of these payments was material to the Company's results of
operations or financial position.

The City and County of Denver, Waste Management of Colorado, Inc.
and Chemical Waste Management, Inc. have implemented site
remediation. The Environmental Protection Agency's projected
costs to meet the announced remediation objectives and
requirements are currently below the $120 million assumption used
for ACC's settlement. The Company has no reason to believe that total
remediation costs will result in additional liability to the Company.

Litigation: The Company also is named as defendant in various
actions and proceedings arising in the normal course of business.
In all of these cases, the Company is denying the allegations and
is vigorously defending itself against them and, in some
instances, has filed counterclaims. Although the eventual outcome
of the various lawsuits cannot be predicted, it is management's opinion
that these suits will not result in liabilities that would materially
affect the Company's financial position or results of operations.

Restructuring liability: At December 28, 1997, the Company had a
$3.4 million liability related to personnel accruals as a result
of a restructuring of operations that occurred in 1993. These
accruals relate to obligations under deferred compensation
arrangements and post-retirement benefits other than pensions.

Labor: Approximately 7% of the Company's work force, located
principally at the Memphis brewing and packaging facility, is
represented by a labor union with whom the Company engages in
collective bargaining. A labor contract prohibiting strikes took
effect in early 1997 and extends to the year 2001.

Rail transportation: The Company relies heavily upon rail
transportation to ship approximately half of its products to
satellite redistribution centers and to distributors throughout
the country. A major disruption in the railroad industry would
impact CBC significantly. However, the risk of such a disruption
at the current time appears to be low.

Year 2000 (unaudited): As the Year 2000 approaches, ACC
recognizes the need to ensure its operations will not be
adversely impacted by Year 2000 software failures. The Company is
addressing this issue to ensure the availability and integrity of
its financial systems and the reliability of its operational
systems. ACC has established processes for evaluating and
managing the risks and costs associated with this problem. The
Company has and will continue to make certain investments in its
software systems and applications to ensure that it is Year 2000
compliant. The financial impact to ACC of Year 2000 remediation
costs is anticipated to be in the range of $10 to $15 million in
each of 1998 and 1999. In addition, ACC is working with its
suppliers and customers to ensure their compliance with Year 2000
issues in order to avoid any interruptions in its business. While
ACC does not at this time anticipate significant problems with
suppliers and customers, it is developing contingency plans with
these third parties due to the possibility of compliance issues.

NOTE 13:

Quarterly Financial Information (Unaudited)

The following summarizes selected quarterly financial information
for each of the two years in the period ended December 28, 1997.

In the first and second quarters of 1997 and the second, third
and fourth quarters of 1996, certain adjustments were made which
were not of a normal and recurring nature. As described in Note
9, income in 1997 was increased by a special pretax credit of
$31.5 million, or $0.37 per basic share ($0.36 per diluted share)
after tax, and income in 1996 was decreased by a special pretax
charge of $6.3 million, or $0.09 per basic share ($0.10 per
diluted share) after tax. Refer to Note 9 for a further
discussion of special (credits) charges.

ADOLPH COORS COMPANY AND SUBSIDIARIES
QUARTERLY FINANCIAL INFORMATION (UNAUDITED)

First Second Third Fourth Year
1997 (In thousands, except per share data)

Net sales $398,995 $520,826 $489,699 $412,631 $1,822,151

Gross profit $143,828 $220,163 $190,930 $146,452 $ 701,373

Net income $ 8,045 $ 51,018 $ 17,439 $ 5,758 $ 82,260

Net income per
common share - basic $ 0.21 $ 1.37 $ 0.47 $ 0.16 $ 2.21

Net income per
common share - diluted $ 0.21 $ 1.34 $ 0.46 $ 0.15 $ 2.16

First Second Third Fourth Year
1996 (In thousands, except per share data)

Net sales without certain
international income $370,413 $504,000 $454,857 $401,719 $1,730,989
International income 1,258 1,092 1,093 7,624 11,067
Net sales, as currently
reported $371,671 $505,092 $455,950 $409,343 $1,742,056

Gross profit $107,252 $196,759 $164,856 $145,500 $ 614,367

Net (loss) income ($ 3,007) $ 23,796 $ 18,675 $ 3,961 $ 43,425

Net (loss) income per
common share - basic ($ 0.08) $ 0.63 $ 0.49 $ 0.10 $ 1.14

Net (loss) income per
common share - diluted ($ 0.08) $ 0.63 $ 0.49 $ 0.10 $ 1.14

ITEM 9. Disagreements on Accounting and Financial Disclosure

None.
PART III

ITEM 10. Directors and Executive Officers of the Registrant

(a) Directors

JOSEPH COORS (Age 80) is vice chairman of Adolph Coors Company
(ACC or the Company) and has served in that capacity since
1975. He has served as a director since 1942. He retired
from day-to-day operations in December 1987. He is a member of
the Executive Committee and the Audit Committee. He is also a
director of Coors Brewing Company (CBC). He was a director of
ACX Technologies, Inc. (ACX) from October 1992 until his
resignation in July 1996 and now is director emeritus.

PETER H. COORS (Age 51) is vice president of ACC and chief
executive officer and vice chairman of CBC and has served
in that capacity since 1993. He has served as a director
of ACC since 1973. Prior to 1993, he served as executive
vice president of ACC and chairman of the brewing group.
He served as interim treasurer and chief financial officer
from December 1993 to February 1995. He is also a director
of CBC. He is a member of the Executive Committee. In his
career at CBC, he has served in a number of different
positions, including divisional president of sales,
marketing and administration and secretary (1982-1985),
senior vice president, sales and marketing (1978-1982),
vice president (1976-1978) and assistant secretary and
assistant treasurer (1974-1976). Since March 1996, he has
been a director of U.S. Bancorp. Since 1997, he has been a
director of Energy Corporation of America.

WILLIAM K. COORS (Age 81) is chairman of the board and president
of ACC and has served in such capacities since 1970 and
1989, respectively. He has served as a director since
1940. He is the chairman of the Executive Committee. He is
also a director and chairman of the board of CBC and ACX.

J. BRUCE LLEWELLYN (Age 70) has served as a director since 1989.
He was a member of the Audit Committee until May 1996 and
is the chairman of the Compensation Committee. He is also
a director of CBC. He is an attorney and is involved in
the management of several businesses in which he is an
investor. He is currently the chairman of the board and chief
executive officer of Philadelphia Coca Cola Bottling Co., Inc.
He is also a director of Teleport Communications Group, Inc.

LUIS G. NOGALES (Age 54) has served as a director since 1989. He
is a member of the Audit Committee and was a member of the
Compensation Committee until May 1996. He is also a
director of CBC. He is president of Nogales Partners, a
media acquisition firm (1990-present). In the past, he was
chairman and chief executive officer of Embarcadero Media
(1992-1997); president of Univision, the nation's largest
Spanish language television network (1986-1988) and
chairman and chief executive officer of United Press
International (1983-1986). He is also a director of
Southern California Edison Company, Edison International
and Kaufman and Broad Home Corporation.

PAMELA H. PATSLEY (Age 41) joined the Company as a director in
November of 1996. She is also a director of CBC. She
chairs the Audit Committee and is a member of the
Compensation Committee. She is president, chief executive
officer and a director of Paymentech, Inc. in Dallas. She
began her career with First USA, Inc. in 1985 as a
founding officer of the company. Before joining First USA,
Patsley was with KPMG Peat Marwick. She is also a director
of First Virtual Holdings, Inc.

WAYNE R. SANDERS (Age 50) joined the Company as a director in
February of 1995. He is a member of the Compensation
Committee and the Audit Committee. He is also a director
of CBC. He is chairman of the board and chief executive
officer of Kimberly-Clark (K-C) Corporation in Dallas.
Sanders joined K-C in 1975 as a senior financial analyst.
For the past 20 years, he has served in a number of
positions with K-C. He was named to his current position
in 1992. Prior to that, he served as president and chief
executive officer (1991); and as president, World
Consumer, Nonwovens and Service and Industrial Operations
(1990). He was elected to K-C's board of directors in
August 1989. He is also a director of Texas Instruments
Incorporated and Chase Bank of Texas, a trustee of
Marquette University and a national trustee of the Boys
and Girls Clubs of America.

(b) Executive Officers

Of the above directors, Peter H. Coors and William K. Coors are
executive officers of ACC. The following also were executive
officers of ACC (as defined by Securities and Exchange Commission
(SEC) rules) at March 1, 1998:

CARL L. BARNHILL (Age 49) joined CBC in May 1994 as senior vice
president of sales. Barnhill brings more than 20 years of
marketing experience with consumer goods companies. Most
recently, he was vice president of selling systems
development for the European and Middle East division of
Pepsi Foods International. Prior to joining Pepsi in 1993,
he spent 16 years with Frito-Lay in various upper-level
sales and marketing positions.

L. DON BROWN (Age 52) joined CBC in July 1996 as senior vice
president of operations and technology. Prior to joining
CBC, he served as senior vice president of manufacturing
and engineering at Kraft Foods where his responsibilities
included manufacturing, engineering and operations quality
functions. During his years at Kraft from 1971-1996, he
held several positions of increasing responsibility in the
manufacturing and operations areas.

ROBERT W. EHRET (Age 53) joined CBC in May 1994 as senior vice
president, human resources. Prior to joining CBC, Ehret
served as senior vice president of human resources for
A.C. Nielsen. From 1983 to 1989, Ehret worked for PepsiCo
Inc. as director of employee relations and personnel
director for two of PepsiCo's international divisions
based in Tokyo and London.

JOHN R. FAWCETT (Age 49) was named general manager of on-premise
sales and marketing at CBC in August 1997. Prior to that,
he was general manager of UniBev Ltd., a former division
of CBC, responsible for sales and marketing for the
brewery's specialty brands. Before joining CBC in
September 1995, Fawcett was chief executive officer of a
beverage wholesaler, Capital Wine and Beverage in
Columbia, SC. Prior to that, he was vice president of
sales at E&J Gallo.

W. LEO KIELY, III (Age 51) became president and chief operating
officer of CBC as of March 1, 1993. Prior to joining CBC
and for the period 1991 to 1993, he served as division
vice president and then division president of the Frito-
Lay, Inc. subsidiary of PepsiCo in Plano, Texas. From 1989-
1991, he served as senior vice president of field
operations, overseeing the operations of Frito-Lay's four
regional business teams. He is a director of Bell Sports
Corporation and Signature Resorts, Inc.

ROBERT D. KLUGMAN (Age 50) was named CBC's senior vice president
of corporate development in May 1994. In 1993, he was vice
president of corporate development. Prior to that, he was
vice president of brand marketing, a position he held from
1981-1987 and again from 1990-1993. From 1987 to 1990, he
was vice president of international, development and
marketing services. Before joining CBC, Klugman was a vice
president of client services at Leo Burnett USA, a Chicago-
based advertising agency.

NORMAN E. KUHL (Age 57) was named senior vice president of CBC's
container business units in July 1997. Prior to that, he
was vice president of CBC's container business units
beginning January 1992, with responsibility for the can,
glass and end manufacturing areas. His experience includes
responsibility for warehousing, packaging, brewing,
malting and utilities. He became vice president in 1978.
In 1985, he became vice president and plant manager of the
Company's packaging and finishing plant in Virginia. In
1990 and 1991, he served as vice president and plant
manager of the brewery in Memphis.

KATHERINE L. MACWILLIAMS (Age 42) joined CBC in April 1996 as
vice president and treasurer. Prior to joining CBC, she
served as vice president of Capital Markets for UBS
Securities in New York where she was responsible for the
marketing of funding and asset-liability management
products to U.S. corporate clients. She has also held a
wide range of financial positions for The First National
Bank of Chicago; Sears, Roebuck and Co. and Ford Motor Company.

MICHAEL A. MARRANZINO (Age 50) was named senior vice president
and chief information officer in November 1997. Since
1994, he had served as CBC's senior vice president and
chief international officer. Prior to that, he served as
vice president and director of international marketing. He
has been with CBC since 1976 and has held positions in the
information technology and sales and marketing areas,
including director of development, director for Coors and
Coors Extra Gold brands, director of sales and marketing
operations, director of field sales, director of sales
operations and technology system designer.

PATRICIA J. SMITH (Age 54) was named corporate secretary of CBC
and ACC in 1993. She also serves in the same capacity for
the majority of CBC's subsidiaries. She served as
assistant secretary of ACC and a number of its
subsidiaries from 1990-1993.

M. CAROLINE TURNER (Age 48) was named senior vice president and
general counsel for CBC in February 1997. She has served
as vice president and assistant secretary of ACC and
assistant secretary of CBC since January 1993. She served
as vice president, general counsel and chief legal officer
of CBC (1993-1996); and vice president, chief legal
officer (1991-1992); and director, legal affairs (1986-
1991) of ACC. Prior to joining the Company, she was a
partner with the law firm of Holme Roberts & Owen (1983-
1986), an associate for Holme Roberts and Owen (1977-1982)
and a clerk in the U.S. 10th Circuit Court of Appeals (1976-1977).

WILLIAM H. WEINTRAUB (Age 55) was named CBC's senior vice
president of marketing in 1994. He joined CBC as vice
president of marketing in July 1993. Prior to joining CBC,
he directed marketing and advertising for Tropicana
Products as senior vice president. From 1982-1991,
Weintraub was with the Kellogg Company, with
responsibility for marketing and sales.

TIMOTHY V. WOLF (Age 44) was named vice president and chief
financial officer of ACC and senior vice president and
chief financial officer of CBC in February 1995. Wolf came
to CBC from Hyatt Hotels Corporation, where he served as
senior vice president of planning and human resources from
1993 to 1994. From 1989 to 1993, he served in several
executive positions for The Walt Disney Company including
vice president, controller and chief accounting officer.

ACC and CBC employ other officers who are not considered
executive officers under SEC regulations.

Terms for all officers and directors are for a period of one
year, except that vacancies may be filled and additional officers
elected at any regular or special meeting. Directors are elected
at the Annual Shareholders' Meeting held in May. There are no
arrangements or understandings between any officer or director
pursuant to which any officer or director was elected as such.

(c) Significant Employees

None.

(d) Family Relationships

William K. Coors and Joseph Coors are brothers. Peter H. Coors is
a son of Joseph Coors.

(e) Business Experience

See discussion above in (a) and (b).

(f) Involvement in Legal Proceedings

None.

(g) Section 16 Disclosures

None.

ITEM 11. Executive Compensation

I. SUMMARY COMPENSATION TABLE

ANNUAL COMPENSATION LONG TERM COMPENSATION
AWARDS PAYOUTS
NAME & YEAR SALARY BONUS OTHER RESTRI SECURITIES LTIP ALL
PRINCIPAL ANNUAL CTED UNDERLYING PAYOUTS OTHER
POSITION ($) ($) COMP STOCK OPTIONS ($) COMP
(a) ($)(b) ($)(c) (#)(d) ($)(e)

William K. 1997 294,672 0 0 0 0 0 0
Coors,
Chairman 1996 288,624 0 0 0 0 0 16,168
of the Board,
CEO of Adolph 1995 285,624 0 0 0 0 0 34,095
Coors Company

Peter H. 1997 541,428 324,229 0 0 157,625 0 1,302,264
Coors, Vice
Chairman & CEO 1996 507,090 0 0 0 22,330 0 22,678
of Coors
Brewing 1995 506,248 0 0 0 29,328 0 89,976
Company

W. Leo Kiely 1997 424,692 263,593 0 0 92,451 0 9,392
III, President
& COO of Coors 1996 400,218 0 0 0 18,154 0 8,705
Brewing
Company 1995 399,376 0 0 0 23,843 0 8,458

L. Don Brown, 1997 360,504 280,000 112,233 0 33,600 0 9,132
Senior VP,
Operations & 1996 180,346 580,000 0 800,000 58,333 0 3,467
Technology of
Coors Brewing 1995 N/A N/A N/A N/A N/A N/A N/A
Company

Timothy V. 1997 326,516 163,834 0 0 44,134 0 83,303
Wolf, Senior
VP, & CFO of 1996 314,346 0 0 0 10,568 0 6,778
Coors Brewing
Company 1995 280,000 124,000 304,130 0 13,881 0 3,900


(a) Amounts awarded under the Management Incentive Compensation Program.

(b) In 1997, L. Don Brown received perquisites including moving
and relocation expenses of $81,691. In 1996, none of the named
executives received perquisites in excess of the lesser of
$50,000 or 10% of salary plus bonus. In 1995, Timothy V. Wolf
received perquisites including moving and relocation expenses of $293,450.

(c) In 1996, 45,390 shares of restricted stock were granted to L.
Don Brown. L. Don Brown's restricted stock award has a three-year
vesting period from the date of grant and is based on continuous
service during the vesting period. Dividends are paid to the
holder of the grant during the vesting period. The value as of
December 28, 1997 was $1,418,438. Restricted stock granted in
1993 to Peter H. Coors and W. Leo Kiely III vested in 1996.

No restricted stock grants were made in 1997 or 1995 to any of
the other named executives.

(d) See discussion under Item 11, Part II, for options issued in 1997.

(e) The amounts shown in this column are attributable to the
officer life insurance other than group life, 401(k) plans and
the excess of fair market value over option price for stock
options exercised in 1997.

Of the named executives, Peter H. Coors receives officer life
insurance provided by the Company until retirement. At the time
of retirement, the officer's life insurance program terminates
and a salary continuation agreement becomes effective. The
officer's life insurance provides six times the executive base
salary until retirement, at which time the Company becomes the
beneficiary. The Company provides term life insurance for W. Leo
Kiely III, L. Don Brown and Timothy V. Wolf. The officer's life
insurance provides six times the executive base salary until
retirement when the benefit terminates. The 1997 annual benefit
for each executive for both programs was: Peter H. Coors -
$7,299; W. Leo Kiely III - $4,642; L. Don Brown - $4,382 and
Timothy V. Wolf - $2,428.

The Company's 50% match on the first 6% of salary contributed by
the officer to ACC's qualified 401(k) plan was $4,750 for Peter
H. Coors; $4,750 for W. Leo Kiely III; $4,750 for L. Don Brown
and $4,750 for Timothy V. Wolf. Peter H. Coors and Timothy V.
Wolf exercised stock options in 1997. See discussion in Item 11,
Part III for stock option exercises in 1997.

In response to Code Section 162 of the Revenue Reconciliation Act of
1993, the Company appointed a special compensation committee to
approve and monitor performance criteria in certain performance-
based executive compensation plans for 1997.

II. OPTION/SAR GRANTS TABLE

Option Grants in Last Fiscal Year
POTENTIAL
INDIVIDUAL GRANTS REALIZABLE VALUE AT
ASSUMED RATES OF
STOCK PRICE
APPRECIATION FOR
OPTION TERM
% OF TOTAL
NUMBER OF OPTIONS
SECURITIES GRANTED TO
NAME UNDERLYING EMPLOYEES EXERCISE
OPTIONS IN OR BASE
GRANTED FISCAL PRICE EXPIRATION
(#)(a) YEAR ($/SHARE) DATE 5% 10%
Peter H. 68,121 4% $18.7500 01/02/07 $2,190,292 $4,244,242
Coors 51,100 3% $20.6250 02/13/07 $1,547,204 $3,087,945
15,887 1% $31.7500 08/13/07 $ 304,283 $ 783,300
22,517 2% $38.4375 09/29/07 $ 280,685 $ 959,606

W. Leo 53,251 3% $18.7500 01/02/07 $1,712,177 $3,317,774
Kiely III 39,200 3% $20.6250 02/13/07 $1,186,896 $2,368,835

L. Don 33,600 2% $18.7500 01/02/07 $1,080,339 $2,093,430
Brown

Timothy 30,434 2% $18.7500 01/02/07 $ 978,543 $1,896,174
V. Wolf 13,700 1% $20.6250 02/13/07 $ 414,808 $ 827,883


(a) Grants vest one-third in each of the three successive years
after the date of grant. At December 28, 1997, the 1997 grants
were 0% vested because of the one year vesting requirement; however,
they will vest 33 1/3% on the one-year anniversary of the grant dates.

III. OPTION/SAR EXERCISES AND YEAR-END VALUE TABLE

Aggregated Option/SAR Exercises in Last Fiscal Year, and FY-End
Option/SAR Value
NUMBER OF SECURITIES VALUE OF
UNDERLYING UNEXERCISED
UNEXERCISED IN-THE-MONEY
SHARES VALUE OPTIONS AT FY-END (#) OPTIONS AT FY-END ($)
ACQUIRED ON REALIZED Exercis- Unexercis- Exercis- Unexercis-
NAME EXERCISE (#) ($)(a) able able able able
Peter H. 71,035 1,290,215 179,794 135,108 $2,274,572 $1,394,449
Coors

W. Leo 0 0 75,652 92,451 $1,015,974 $1,082,138
Kiely III

L. Don 0 0 58,333 33,600 $ 772,912 $ 420,000
Brown

Timothy 7,000 76,125 17,449 44,134 $ 197,528 $ 525,987
V. Wolf

(a) Values stated are the bargain element recognized in 1997,
which is the difference between the option price and the market
price at the time of exercise.

IV. LONG-TERM INCENTIVE PLAN AWARDS TABLE

The Long-Term Incentive Plan (LTIP) was canceled by the board of
directors at the November 1996 board meeting.

V. PENSION PLAN TABLE

The following table sets forth annual retirement benefits for
representative years of service and average annual earnings.

AVERAGE YEARS OF SERVICE
ANNUAL
COMPENSATION 10 20 30 40
$125,000 $21,875 $43,750 $65,625 $71,875
150,000 26,250 52,500 78,750 86,250
175,000(a) 30,625 61,250 91,875 100,625
200,000(a) 35,000 70,000 105,000 115,000
225,000(a) 39,375 78,750 118,125 129,375(a)
250,000(a) 43,750 87,500 131,250(a) 143,750(a)
275,000(a) 48,125 96,250 144,375(a) 158,125(a)
300,000(a) 52,500 105,000 157,500(a) 172,500(a)
325,000(a) 56,875 113,750 170,625(a) 186,875(a)
350,000(a) 61,250 122,500 183,750(a) 201,250(a)
375,000(a) 65,625 131,250(a) 196,875(a) 215,625(a)
400,000(a) 70,000 140,000(a) 210,000(a) 230,000(a)
425,000(a) 74,375 148,750(a) 223,125(a) 244,375(a)
450,000(a) 78,750 157,500(a) 236,250(a) 258,750(a)
475,000(a) 83,125 166,250(a) 249,375(a) 273,125(a)
500,000(a) 87,500 175,000(a) 262,500(a) 287,500(a)
525,000(a) 91,875 183,750(a) 275,625(a) 301,875(a)
550,000(a) 96,250 192,500(a) 288,750(a) 316,250(a)
575,000(a) 100,625 201,250(a) 301,875(a) 330,625(a)
600,000(a) 105,000 210,000(a) 315,000(a) 345,000(a)

(a) Maximum permissible benefit under ERISA from the qualified
retirement income plan for 1997 was $125,000. Annual compensation
exceeding $160,000 is not considered in computing the maximum
permissible benefit under the qualified plan. The Company has a
non-qualified supplemental retirement plan to provide full
accrued benefits to all employees in excess of IRS maximums.

Annual average compensation covered by the qualified and non-
qualified retirement plans and credited years of service for
individuals named in Item 11(a) are as follows: William K. Coors
- - $274,441 and 58 years; Peter H. Coors - $503,255 and 26 years;
W. Leo Kiely III - $408,095 and 4 years; L. Don Brown - $379,635
and 2 years and Timothy V. Wolf - $317,989 and 3 years.

The Company's principal retirement income plan is a defined
benefit plan. The amount of contribution for officers is not
included in the above table since total plan contributions cannot
be readily allocated to individual employees. The Company's most
recent actuarial valuation was as of January 1, 1997, in which
the ratio of plan contributions to total compensation covered by
the plan was approximately 6.5%. Covered compensation is defined
as the total base salary (average of three highest consecutive
years out of the last 10) of employees participating in the plan,
including commissions but excluding bonuses and overtime pay.
Compensation also includes amounts deferred by the individual
under Internal Revenue Code Section 401(k) and any amounts
deferred into a plan under Internal Revenue Code Section 125.
Normal retirement age under the plan is 65. An employee with at
least 5 years of vesting service may retire as early as age 55.
Benefits are reduced for early retirement based on an employee's
age and years of service at retirement; however, benefits are not
reduced if: (1) the employee is at least age 62 when payments
commence; or (2) the employee's age plus years of service equal
at least 85 and the employee has worked for CBC at least 25
years. The amount of pension actually accrued under the pension
formula is in the form of a straight life annuity.

In addition to the annual benefit from the qualified retirement
plan, Peter H. Coors is covered by a salary continuation
agreement. This agreement provides for a lump sum cash payment to
the officer upon normal retirement in an amount actuarially
equivalent in value to 30% of the officer's last annual base
salary, payable for the remainder of the officer's life, but not
less than 10 years. The interest rate used in calculating the
lump sum is determined using 80% of the annual average yield of
the 10-year Treasury constant maturities for the month preceding
the month of retirement. Using 1997 eligible salary amounts as
representative of the last annual base salary, the estimated lump
sum amount for Peter H. Coors would be based upon an annual
benefit of $162,000, paid upon normal retirement.

VI. COMPENSATION OF DIRECTORS

The Company adopted the Equity Compensation Plan for Non-Employee
Directors (EC Plan) effective May 16, 1991. The EC Plan provides
for two grants of ACC's Class B common stock (non-voting) to non-
employee (NE) directors. The first grant is automatic and equals
20% of the annual retainer. The second grant is elective and
allows the NE directors to take a portion, or all, of the
remaining annual retainer in stock. Amounts of both grants are
determined by the fair market value of the shares on the date of
grant. Shares received under either grant may not be sold or
disposed of before completion of the annual term. The Company
reserved 50,000 shares of stock to be issued under the EC Plan.
The NE directors' annual retainer is $32,000.

In 1997, the NE members of the board of directors were paid 50%
of the $32,000 annual retainer for the 1996-1997 term and 50% of
the $32,000 annual retainer for the 1997-1998 term, as well as
reimbursement of expenses incurred to perform their duties as
directors. Directors who are full-time employees of the Company
receive $15,000 annually. All directors are reimbursed for any
expenses incurred while attending board or committee meetings and
in connection with any other CBC business. In addition, Joseph
Coors, as a director and retired executive officer, is provided
an office, transportation and secretarial support from CBC.

VII. EMPLOYMENT CONTRACTS AND TERMINATION OF EMPLOYMENT ARRANGEMENTS

CBC has no agreements with executives or employees providing
employment for a set period.

L. Don Brown has an agreement providing a guaranteed bonus of 80%
of his base salary in 1996 and 1997. In addition, he received a
$200,000 signing bonus and a $100,000 transitional bonus in 1996.
If he were terminated without cause during the first two years,
he would receive 12 months of his total current annual salary
(base plus bonus).

The standard severance program for officers is one year of base salary
plus a prorated portion of any earned bonus for the year of severance.

Under the 1990 Equity Incentive Plan (1990 EI Plan), if there is a change in
ownership of the Company, the options and restricted shares vest immediately.

VIII. COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

J. Bruce Llewellyn, Pamela H. Patsley and Wayne R. Sanders served
on the Compensation Committee during 1997.

ITEM 12. Security Ownership of Certain Beneficial Owners and Management

(a) Security Ownership of Certain Beneficial Owners

The following table sets forth stock ownership of persons holding
in excess of 5% of any class of voting securities as of March 16, 1998:

Name and address Amount and nature
Title of of beneficial of beneficial Percent
class owner ownership of class
Class A Adolph Coors, Jr. Trust, 1,260,000 shares for 100%
common Golden, Colorado; benefit of William K.
stock William K. Coors, Joseph Coors, Joseph Coors and
(voting) Coors, Joseph Coors, Jr., May Coors Tooker and their
Jeffrey H. Coors and lineal descendants living
Peter H. Coors, trustees at distribution

In addition, certain officers and directors hold interests in
other family trusts, as indicated in Item 12, Section (b).

(b) Security Ownership of Management

The following table sets forth stock ownership of the Company's directors
and all executive officers and directors as a group as of March 16, 1998:
Exercisable
options/
Shares restricted
Title of Name of beneficially stocks Percent
class beneficial owner owned awards (b) Total of class

Class B Joseph Coors 2,183 (a) 261 2,444(a) (a)
common Peter H. Coors 75,801 (a) 242,164 317,965(a) (a)
stock William K. Coors 320,807 (a) -- 320,807(a) (a)
(non- J. Bruce Llewellyn 6,184 785 6,969
voting) Luis G. Nogales 1,850 261 2,111
Pamela H. Patsley 356 627 983
Wayne R. Sanders 5,267 261 5,528
L. Don Brown -- 116,096 116,096
W. Leo Kiely III 11,000 108,604 119,604
Timothy V. Wolf 2,700 33,221 35,921

All executive officers
and directors as a
group (20 persons) 17,420,959 783,000 18,203,959 52%

(a) In 1996, William K. Coors and Peter H. Coors were two of the
trustees of the Adolph Coors Foundation, which owned 732,413
shares of Class B common stock. This stock was disposed of during
1997. William K. Coors, Joseph Coors and Peter H. Coors are
trustees, in addition to other trustees and beneficiaries or
contingent beneficiaries in certain cases, of various trusts that
own an aggregate of 16,712,111 shares of Class B common stock.
These individuals, and others, are trustees of three other trusts
owning 267,100 shares of Class B common stock. In certain of
these trusts, they act solely as trustees and have no vested or
contingent benefits. The total of these trust shares, together
with other management shares shown above, represents 52% of the
total number of shares of such class outstanding.

(b) This column represents exercisable options to purchase shares
under the Company's 1990 EI Plan (as amended and restated) and
the 1991 Equity Compensation Plan for Non-Employee Directors (as
amended and restated) that could be exercised as of March 16,
1998. It reflects restricted stock awards granted under the 1990
EI Plan. Vesting in the restricted stock is over a three-year
period from date of grant for employee/officers and at the end of
the term for outside directors. In the event of a change in
control of the Company, the options and restricted shares vest
immediately. It also reflects a special restricted stock award
made in February 1997. This restricted stock has a one-year vesting period.

(c) Changes in Control

There are no arrangements that would later result in a change of
control of the Company.

ITEM 13. Certain Relationships and Related Transactions

(a) Transactions with Management and Others

There were no transactions that exceeded $60,000 with management
or others related to the Company.

(b) Certain Business Relationships

William K. Coors, a director of both ACC and ACX during 1997, and
Peter H. Coors are trustees of one or more family trusts that
collectively own all of ACC's voting stock and approximately 47%
of ACX's common stock (see Security Ownership of Certain
Beneficial Owners and Management in Item 12). Joseph Coors, a
director of ACC during 1997, resigned as director of ACX in July
1996. ACC and ACX, or their subsidiaries have certain business
relationships and have engaged or proposed to engage in certain
transactions with one another, as described below.

When ACX was spun off in 1992, CBC entered into market-based,
long-term supply agreements with certain ACX subsidiaries to
provide CBC packaging, aluminum and starch products. Under the
packaging supply agreement, CBC agreed to purchase all of its
paperboard (including composite packages, labels and certain can
wrappers) from an ACX subsidiary through 1997. In early 1997,
this contract was modified and extended until at least 1999. In
early 1997, ACX's aluminum manufacturing business was sold to a
third party. The aluminum contracts were canceled in 1995. Since
late 1994, American National Can Company (ANC) has been the
purchasing agent for the joint venture between ANC and CBC and
has ordered limited quantities of can, end and tab stock from the
now-former ACX subsidiary. Additionally, ANC purchased a small
quantity of tab stock for the joint venture from this subsidiary
in early 1997. Under the starch supply agreement, CBC agreed to
purchase 100 million pounds of refined corn starch annually from
an ACX subsidiary through 1997. In early 1997, this agreement was
renegotiated, at slightly higher rates, and extended through
1999. CBC's total purchases under these agreements in 1997 were
approximately $118 million. Purchases in 1998 under the packaging
and starch supply agreements are estimated to be approximately $120 million.

During 1997, CBC sold small quantities of aluminum scrap to a now-
former ACX subsidiary in the amount of $280,000. CBC also agreed
to sell brewery by-products to an ACX subsidiary for resale under
a contract through 1997. In early 1997, this agreement was extended
through 1999. CBC received approximately $9 million in 1997 under this
contract and estimates that 1998 receipts will be approximately $9 million.

Also with the spin-off, ACC, ACX and their subsidiaries
negotiated other agreements involving employee matters,
environmental management, tax sharing and trademark licensing.
These agreements govern certain relationships between the
parties, as described in the Company's report on Form 8-K dated
December 27, 1992, and contained in the information statement
mailed to ACC's shareholders at the time of the spin-off.

Certain ACC and ACX subsidiaries are parties to other
miscellaneous market-based transactions. In 1997, CBC provided
water and waste water treatment services to an ACX ceramics
facility located on property leased from CBC, and CBC received
real estate management and other services from the ACX real
estate brokerage subsidiary. In addition, CBC purchased
miscellaneous products from the ACX ceramics subsidiary,
including certain ceramic can tooling for CBC's can lines. During
1997, CBC received approximately $340,000 in total and paid
approximately $350,000 in total under these agreements and
transactions. In 1998, CBC expects to pay approximately $230,000
and receive approximately $260,000 under these agreements.

CBC is a limited partner in a partnership in which an ACX
subsidiary is the general partner. The partnership, which was
formed at the time of the spin-off, owns, develops, operates and
sells certain real estate previously owned directly by CBC or
ACC. Distributions of $1.3 million were made to both partners in
1997. Each partner is obligated to make additional cash
contributions of $500,000 upon call of the general partner.
Distributions are allocated equally between the partners until
CBC recovers its investment, and thereafter 80% to the general
partner and 20% to CBC. Currently distributions are still being
split equally between the partners.

(c) Indebtedness of Management

Employee loans could be made with the exercise of stock options
granted under the 1983 non-qualified Adolph Coors Company Stock
Option Plan. No such loans were made or outstanding in 1997.

No member of management or another with a direct or indirect
interest in ACC was indebted to the Company in excess of $60,000 in 1997.

PART IV

ITEM 14. Exhibits, Financial Statement Schedules and Reports on Form 8-K

(a) The following documents are filed as part of this report:

(1) Financial Statements: See index of financial statements in Item 8.

(2) Financial Statement Schedules:

Schedule II - Valuation and Qualifying Accounts
All other schedules are omitted, because they are not applicable or the
required information is shown in the financial statements or notes thereto.

SCHEDULE II

ADOLPH COORS COMPANY AND SUBSIDIARIES
VALUATION AND QUALIFYING ACCOUNTS

Additions
Balance at charged to Balance
beginning costs and Other at end
of year expenses additions Deductions of year
Allowance for doubtful (In thousands)
accounts

Year ended

December 28, 1997 $ 275 $1,627 $ -- ($1,345)(a) $ 557
December 29, 1996 $ 30 $ 393 $ -- ($ 148)(a) $ 275
December 31, 1995 $ 24 $ 198 $ -- ($ 192)(a) $ 30

Allowance for certain
claims

Year ended

December 28, 1997 $ -- $1,500 $ -- $ -- $1,500
December 29, 1996 $ -- $ -- $ -- $ -- $ --
December 31, 1995 $ -- $ -- $ -- $ -- $ --

Allowance for obsolete
inventories and supplies

Year ended

December 28, 1997 $3,319 $7,193 $ 426 ($5,724)(a) $5,214
December 29, 1996 $2,942 $4,941 $ 3 ($4,567)(a) $3,319
December 31, 1995 $2,210 $2,814 $ -- ($2,082)(a) $2,942

(a) Write-offs of uncollectible accounts or obsolete inventories and supplies.

(3) Exhibits:

Exhibit 3.1 - Amended Articles of Incorporation.
(Incorporated by reference to Exhibit 3.1 to Form 10-K
for the fiscal year ended December 30, 1990)

Exhibit 3.2 - By-laws, as amended and restated in
August 1997.

Exhibit 4.1 - Form of Indenture for Adolph Coors
Company Senior Debt Securities. (Incorporated
by reference to Exhibit 4 to Registration
Statement on Form S-3 filed March 14, 1990,
and amended on March 26, 1990, file No. 33-
33831). Upon request, the Company agrees to
provide a copy of any debt instrument as
applicable under Regulation S-K, Item 601, (b)(4)(iii).

Exhibit 10.1 - Officers' Life Insurance Program.
(Incorporated by reference to Exhibit 10 to
Form 10-K for the fiscal year ended December 28, 1980)

Exhibit 10.2* - Officers and Directors Salary
Continuation Agreement. (Incorporated by
reference to Exhibit 10 to Form 10-K for the
fiscal year ended December 26, 1982)

Exhibit 10.3* - 1983 non-qualified Adolph Coors Company
Stock Option Plan, as amended effective
February 13, 1992. (Incorporated by reference
to Exhibit 10.3 to Form 10-K for the fiscal
year ended December 29, 1991)

Exhibit 10.4* - Coors Brewing Company 1996 Annual
Management Incentive Compensation Plan.
(Incorporated by reference to Exhibit 10.4 to
Form 10-K for the fiscal year ended December 29, 1996)

Exhibit 10.5* - Coors Brewing Company Long-Term
Incentive Plan, 1994-1996 Plan Cycle.
(Incorporated by reference to Exhibit 10.5 to
Form 10-K for the fiscal year ended December 25, 1994)

Exhibit 10.6* - Adolph Coors Company 1990 Equity
Incentive Plan. (Amended during 1998)

Exhibit 10.7* - Coors Brewing Company Employee Profit
Sharing Program. (Incorporated by reference
to Exhibit 10.7 to Form 10-K for the fiscal
year ended December 31, 1995)

Exhibit 10.8 - Adolph Coors Company Non-Employee
Director Compensation Deferral Plan.
(Incorporated by reference to Exhibit 10.9 to
Form 10-K for the fiscal year ended December 31, 1989)

Exhibit 10.9 - Agreement between Adolph Coors Company
and a Former Executive Officer and Current
Director. (Incorporated by reference to
Exhibit 10.10 to Form 10-K for the fiscal
year ended December 31, 1989)

Exhibit 10.10 - Form of Coors Brewing Company
Distributorship Agreement. (Introduced 1989)
(Incorporated by reference to Exhibit 10.11
to Form 10-K for the fiscal year ended December 31, 1989)

Exhibit 10.11 - Adolph Coors Company Water Augmentation
Plan. (Incorporated by reference to Exhibit 10.12 to
Form 10-K for the fiscal year ended December 31, 1989)

Exhibit 10.12 - Adolph Coors Company Equity Compensation
Plan for Non- Employee Directors. (Amended during 1997)

Exhibit 10.13 - Distribution Agreement, dated as of
October 5, 1992, between the Company and ACX
Technologies, Inc. (Incorporated herein by
reference to the Distribution Agreement
included as Exhibits 2, 19.1 and 19.1A to the
Registration Statement on Form 10 filed by
ACX Technologies, Inc. (file No. 0-20704)
with the Commission on October 6, 1992, as amended)

Exhibit 10.14* - Employment Contracts and Termination of
Employment Agreements for W. Leo Kiely III.
(Incorporated by reference to Exhibit 10.17
to Form 10-K for the fiscal year ended December 26, 1993)

Exhibit 10.15 - Revolving Credit Agreement, dated as of
October 23, 1997.

Exhibit 10.16 - Adolph Coors Company Stock Unit Plan.
(Amended during 1997)

Exhibit 10.17* - Employment Contract and Termination
Agreement for L. Don Brown. (Incorporated by
reference to Exhibit 10.4 to Form 10-K for
the fiscal year ended December 29, 1996)

Exhibit 10.18* - Coors Brewing Company 1997 Annual
Management Incentive Compensation Plan.
(Incorporated by reference to Exhibit 10.4 to
Form 10-K for the fiscal year ended December 29, 1996)

Exhibit 10.19 - Form of Coors Brewing Company
Distributorship Agreement. (Incorporated by
reference to Exhibit 10.20 to Form 10-K for
the fiscal year ended December 29, 1996)

Exhibit 10.20* - Coors Brewing Company 1998 Annual
Management Incentive Compensation Plan.

Exhibit 21 - Subsidiaries of the Registrant.

Exhibit 23 - Consent of Independent Accountants.

* Represents a management contract

(b) Reports on Form 8-K

A report on Form 8-K dated April 30, 1997, was filed announcing a
settlement of legal disputes with Molson Breweries and related
parties. See further discussion in Item 1 Business of this filing.

(c) Other Exhibits

None.

(d) Other Financial Statement Schedules

None.

Other Matters

To comply with the July 13, 1990, amendments governing Form S-8
under the Securities Act of 1933, ACC offers as follows, which is
incorporated by reference into ACC's Registration Statements on
Form S-8 No. 33-2761 (filed January 17, 1986); No. 33-35035
(filed May 24, 1990); No. 33-40730 (filed May 21, 1991) and No. 33-59979
(filed June 6, 1995) and on Form S-3 No. 33-33831 (filed March 14, 1990):

Even though ACC could indemnify its directors, officers and
controlling persons for liabilities arising under the Securities
Act of 1933 under SEC regulations, the SEC has indicated that
such indemnification is against public policy and unenforceable.
If a director, officer or controlling person requests
indemnification for liabilities arising from securities being
registered (other than for reimbursements of amounts paid for the
successful defense of any lawsuit), ACC will ask a court if such
indemnification is against public policy and will follow that
court's ruling.
EXHIBIT 21

ADOLPH COORS COMPANY AND SUBSIDIARIES
SUBSIDIARIES OF THE REGISTRANT

The following table lists ACC's subsidiaries and the respective
jurisdictions of their organization or incorporation as of
December 28, 1997. All subsidiaries are included in ACC's
consolidated financial statements.
State/country of
organization or
Name incorporation
Coors Brewing Company Colorado
Coors Brewing Company International, Inc. Colorado
Coors Brewing International C.V.(a) The Netherlands
Coors Brewing Iberica, S.A. Spain
Coors Services, S.A. Switzerland
Coors Distributing Company Colorado
Coors Energy Company Colorado
Gap Run Pipeline Company Colorado
Coors Nova Scotia Co. Canada
Coors Global, Inc. Colorado
Coors Intercontinental, Inc. Colorado
Coors Transportation Company Colorado
The Rocky Mountain Water Company Colorado
The Wannamaker Ditch Company Colorado
Coors Japan Company, Ltd. Japan
Coors Brewing International, Ltd. United Kingdom
Coors Export Ltd. Barbados, West Indies
Coors Canada, Inc. Canada

(a) Organized as a partnership for foreign purposes and as a
corporation for U.S. purposes.

EXHIBIT 23

Consent of Independent Accountants

We hereby consent to the incorporation by reference in the
Prospectus constituting part of the Registration Statement on
Form S-3 (No. 33-33831) and in the Registration Statements on
Form S-8 (No. 33-2761), (No. 33-35035), (No. 33-40730),(No. 33-
59979) and (No. 333-45869) of Adolph Coors Company of our report
dated February 12, 1998 appearing on page 27 of this Form 10-K.

PRICE WATERHOUSE LLP

Denver, Colorado
March 27, 1998
SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the
Securities Exchange Act of 1934, the Registrant has duly caused
this report to be signed on its behalf by the undersigned,
thereunto duly authorized.

ADOLPH COORS COMPANY

By /s/ William K. Coors

William K. Coors
Chairman and President
(Chief Executive Officer)

By /s/ Timothy V. Wolf

Timothy V. Wolf
Vice President and
Chief Financial Officer
(Principal Financial Officer)
(Principal Accounting Officer)

Pursuant to the requirements of the Securities Exchange Act of
1934, this report has been signed below by the following
directors on behalf of the Registrant and in the capacities and
on the date indicated.

By /s/ Joseph Coors By /s/ J. Bruce Llewellyn

Joseph Coors J. Bruce Llewellyn
Vice Chairman

By /s/ Peter H. Coors By /s/ Luis G. Nogales

Peter H. Coors Luis G. Nogales
Chief Executive Officer
Coors Brewing Company

By /s/ Wayne R. Sanders By /s/ Pamela H. Patsley

Wayne R. Sanders Pamela H. Patsley

March 30, 1998