ServiceNow (NOW) - P/S ratio

P/S ratio as of January 2026 (TTM): 9.85

According to ServiceNow's latest financial reports and stock price the company's current price-to-sales ratio (TTM) is 11.0. At the end of 2025 the company had a P/S ratio of 15.3.

P/S ratio history for ServiceNow from 2012 to 2025

PS ratio at the end of each year

Year	P/S ratio	Change
2025	15.3	-24.51%
2024	20.3	25.79%
2023	16.1	49.17%
2022	10.8	-50.6%
2021	21.9	-7.78%
2020	23.8	53.73%
2019	15.5	25.7%
2018	12.3	4.62%
2017	11.8	32.45%
2016	8.87	-35.88%
2015	13.8	-6.86%
2014	14.9	-19.72%
2013	18.5	18.89%
2012	15.6

P/S ratio for similar companies or competitors

Company	P/S ratio	P/S ratio differencediff.	Country
Microsoft MSFT	10.9	10.52%	🇺🇸 USA
IBM IBM	4.37	-55.61%	🇺🇸 USA
HP HPQ	0.3257	-96.69%	🇺🇸 USA
QUALCOMM QCOM	3.68	-62.59%	🇺🇸 USA
Zendesk ZEN	6.06	-38.45%	🇺🇸 USA
Fair Isaac (FICO) FICO	17.5	77.86%	🇺🇸 USA

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P/S ratio for ServiceNow (NOW)

P/S ratio as of January 2026 (TTM): 9.85