Mercury General
MCY
#2915
Rank
C$8.06 B
Marketcap
C$145.68
Share price
1.99%
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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

ANNUAL REPORT UNDER SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934


For the Fiscal Year Ended December 31, 1996 Commission File No. 0-3681

MERCURY GENERAL CORPORATION
(Exact name of registrant as specified in its charter)


California 95-221-1612
(State or other jurisdiction (I.R.S. Employer
of incorporation or organization) Identification No.)


4484 Wilshire Boulevard, Los Angeles, California 90010
(Address of principal executive offices) (Zip Code)

Registrant's telephone number, including area code: (213)937-1060

Securities registered pursuant to Section 12(b) of the Act

NONE

Securities registered pursuant to Section 12(g) of the Act

Common Stock
(Title of Class)

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the Registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes X No _____
-----

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [X]

The aggregate market value of the Registrant's voting stock held by non-
affiliates of the Registrant at March 18, 1997, was approximately $837,029,058
(based upon the closing sales price of such date, as reported by the Wall Street
Journal).

At March 18, 1997, the Registrant had issued and outstanding an aggregate of
27,531,425 shares of its Common Stock.

Documents Incorporated by Reference

Proxy statement for the Annual Meeting of Stockholders of Registrant to be held
on May 14, 1997 (only portions of which are incorporated by reference).
Item 1.  Business
--------

General

The Company is engaged primarily in writing all risk classifications of
automobile insurance in California, which in 1996 accounted for approximately
97% of the Company's direct premiums written. In 1990, the Company commenced
writing small amounts of automobile insurance in Georgia and Illinois. In
December 1996 the Company acquired American Fidelity Insurance Group (AFI),
which is headquartered in Oklahoma City, Oklahoma. AFI is licensed in 36 states
but writes predominantly in Texas, Oklahoma and Kansas. AFI's primary lines of
insurance are private passenger and commercial automobile and automobile
mechanical breakdown. One month of AFI's operations are included in the
Company's 1996 consolidated financial statements. During 1996, private
passenger automobile insurance and commercial automobile insurance accounted for
93.8% and 4.0%, respectively, of the Company's direct premiums written. The
Company also writes homeowners insurance, commercial and dwelling fire insurance
and commercial property insurance. The non-automobile lines of insurance
accounted for 2.3% of direct premiums written in 1996, of which approximately
51% was in commercial lines.

The Company offers automobile policyholders the following types of
coverage: bodily injury liability, underinsured and uninsured motorist,
property damage liability, comprehensive, collision and other hazards specified
in the policy. The Company's published maximum limits of liability for bodily
injury are $250,000 per person, $500,000 per accident and, for property damage,
$250,000 per accident. Subject to special underwriting approval, the combined
policy limits may be as high as $1,000,000 for vehicles written under the
Company's commercial automobile plan. Under the majority of the Company's
automobile policies, however, the limits of liability are less than $100,000 per
person, $300,000 per accident and $50,000 for property damage.

In 1996, A.M. Best & Co. rated Mercury Casualty Company and Mercury
Insurance Company, the Company's chief operating subsidiaries, A+ (Superior).
This is the second highest of the fifteen rating categories in the A.M. Best
rating system, which range from A++ (Superior) to F (In Liquidation). AFI was
rated A- (Excellent) in 1996 by A.M. Best.

The principal executive offices of Mercury General Corporation are located
in Los Angeles, California. The home office of its California insurance
subsidiaries and the Company's computer and operations center is located in
Brea, California. The Company maintains branch offices in a number of locations
in California. The non-California subsidiaries maintain offices in Vernon
Hills, Illinois, Atlanta, Georgia, Oklahoma City, Oklahoma and Cimarron, Kansas.
The Company has approximately 1800 employees.

Organization

Mercury General Corporation ("Mercury General"), an insurance holding
company, is the parent of Mercury Casualty Company, a California automobile
insurer founded in 1961 by George Joseph, its Chief Executive Officer. Its
insurance operations in California are conducted through three California
insurance company subsidiaries, Mercury Casualty Company ("Mercury Casualty"),
Mercury Insurance Company ("Mercury Insurance"), and California Automobile
Insurance Company. Two subsidiaries, Mercury Insurance Company of Georgia and
Mercury Insurance Company of Illinois, received authority in late 1989 to write
automobile insurance in those two states. In 1992, Mercury Indemnity Company of
Georgia and Mercury Indemnity Company of Illinois were formed to write preferred
risk automobile insurance in those two states. Through the Company's first
acquisition in December 1996, three additional subsidiaries were added to the
group: American Fidelity Insurance Company, domiciled in Oklahoma; Cimarron
Insurance Company, domiciled in Kansas; and, AFI Management Company, Inc., a
Texas corporation which serves as the attorney-in-fact for American Fidelity
Lloyds Insurance Company (AFL), a Texas insurer. Accordingly, their operations
are included in the consolidated financial statements of the Company effective
December 1, 1996.

Mercury General furnishes management services to its California, Georgia
and Illinois subsidiaries. Mercury General, its subsidiaries, and AFL, are
referred to as the "Company" unless the context indicates otherwise, Mercury
General Corporation individually is referred to as "Mercury General." The term
California Companies refers to Mercury Casualty Company, Mercury Insurance
Company and California Automobile Insurance Company.

Underwriting

The Company sets its own automobile insurance premium rates, subject to
rating regulations issued by the Insurance Commissioners of the applicable
states. Automobile insurance rates on voluntary business in California have
been subject to approval by the DOI since November 1989. The Company uses its
own extensive data base to establish rates and classifications.

On February 25, 1994, the California Department of Insurance (DOI) approved
a revised rating plan and rates for the California Companies which became
effective on May 1, 1994. These rates were designed to improve the California
Companies' competitive position for new insureds and included a modest overall
rate reduction. Further rate modifications were approved and made effective on
October 15, 1995 and April 15, 1996. See "Management's Discussion and Analysis
of Financial Condition and Results of Operations - Overview."

In September 1996 the DOI issued new rating factor regulations, replacing
expired emergency regulations issued in 1989. See "Regulation - Automobile
Insurance Rating Factor Regulations."

Approximately 80% of the Company's new applications for automobile
insurance in California during 1996 were placed in the lowest risk
classifications, known as "good drivers" (as defined by the California Insurance
Code), while approximately 20% of new applications were accepted in higher risk
classifications at increased rate levels. Policies are reclassified at the time
of renewal and may be changed to a higher or lower risk classification.

At December 31, 1996, "good drivers" accounted for approximately three
quarters of all voluntary private passenger automobile policies in force in

2
California, while the higher risk categories accounted for approximately one
quarter. The renewal rate in California (the rate of acceptance of offers to
renew) averages approximately 95%.

AFI's private passenger automobile business in force is predominantly
standard and preferred type risks, although they plan to offer more non-standard
programs in the future.

Production and Servicing of Business

The Company sells its policies through more than 1500 independent agents,
of which approximately 800 are located in California and approximately 600
others represent AFI in Oklahoma, Kansas and Texas. Approximately half of the
agents in California have represented the Company for more than ten years. The
agents, most of whom also represent one or more competing insurance companies,
are independent contractors selected and appointed by the Company.

One agency produced direct premiums written of approximately 17%, 15% and
13% during 1996, 1995 and 1994, respectively, of the Company's total direct
premiums. No other agent accounted for more than 2% of direct premiums written.

The Company believes that its agents' compensation is higher than the
industry average. During 1996 total commissions and bonuses incurred averaged
16.0% of direct premiums written. The Company is not responsible for any of its
agents' expenses.

Traditionally, any advertising done has been handled by the individual
agents. During the fourth quarter of 1995, the Company began its first
advertising program in major newspapers in Southern California. While the
Company plans, coordinates and executes the program, the agents are responsible
for the cost of the advertisements. The program has been satisfactory and was
expanded to Northern California in early 1996. The program was temporarily
suspended during the first quarter of 1997 due to a large influx of new
business. See "Regulation- Financial Responsibility Law."

Claims

Claims operations are supervised by the Company. The claims staff in
California, Georgia, Illinois and Oklahoma administers all claims and directs
all legal and adjustment aspects of the claims process. The Company adjusts
most claims without the assistance of outside adjusters.

Loss and Loss Adjustment Expense Reserves

The Company maintains reserves for the payment of losses and loss
adjustment expenses for both reported and unreported claims. Loss reserves are
estimated based upon a case-by-case evaluation of the type of claim involved and
the expected development of such claim. The amount of loss reserves and loss
adjustment expense reserves for unreported claims are determined on the basis of
historical information by line of insurance. Inflation is reflected in the
reserving process through analysis of cost trends and reviews of historical
reserving results.

3
Ultimate liability may be greater or lower than stated loss reserves.
Reserves are closely monitored and are analyzed quarterly by the Company's
actuarial consultants using new information on reported claims and a variety of
statistical techniques. The Company does not discount to a present value that
portion of its loss reserves expected to be paid in future periods. The Tax
Reform Act of 1986 does, however, require the Company to discount loss reserves
for Federal income tax purposes.

The following table sets forth a reconciliation of beginning and ending
reserves for losses and loss adjustment expenses, net of reinsurance deductions,
as shown on the Company's consolidated financial statements for the periods
indicated.
<TABLE>
<CAPTION>
Year ended December 31,
---------------------------
1996 1995 1994
---- ---- ----
(Amounts in thousands)
<S> <C> <C> <C>
Net reserves for losses and loss adjustment
expenses, beginning of year....................................... $250,990 $223,392 $214,525
Reserves acquired from purchase of American
Fidelity Insurance Company......................................... 24,231 -- --
Incurred losses and loss adjustment expenses:
Provision for insured events of the
current year............................................... 505,726 423,264 370,631
Decrease in provision for insured events
of prior years............................................. (3,868) (6,708) (10,074)
-------- -------- --------
Total incurred losses and loss adjustment
expenses................................................. 501,858 416,556 360,557
-------- -------- --------

Payments:
Losses and loss adjustment expenses attribu-
table to insured events of the current
year........................................................ 298,099 243,294 208,418
Losses and loss adjustment expenses attribu-
table to insured events of prior years...................... 167,226 145,664 143,272
-------- -------- --------

Total payments.............................................. 465,325 388,958 351,690
-------- -------- --------

Net reserves for losses and loss adjustment
expenses at the end of the period.................................. 311,754 250,990 223,392
Reinsurance recoverable............................................. 24,931 2,556 4,107
-------- -------- --------
Gross liability at end of year...................................... $336,685 $253,546 $227,499
======== ======== ========
</TABLE>

The purchase agreement includes an indemnification by the seller on the
loss and loss adjustment expense reserves of AFI at the acquisition date,
excluding the mechanical breakdown line, to avoid any impact on the Company's
financial statements from any future adverse development on the acquisition date
loss reserves.

The difference between the reserves reported in the Company's consolidated
financial statements prepared in accordance with generally accepted accounting
principles (GAAP) and those reported in the statements filed with the DOI in
accordance with statutory accounting principles (SAP) is shown in the table on
the following page.

4
<TABLE>
<CAPTION>

December 31,
------------------------------
1996 1995 1994
---- ---- ----
(Amounts in thousands)
<S> <C> <C> <C>
Reserves reported on a SAP basis...................... $311,754 $250,990 $223,392
Reinsurance recoverable............................... 24,931 2,556 $4,107
-------- -------- --------
Reserves reported on a GAAP basis..................... $336,685 253,546 $227,499
======== ======== ========
</TABLE>

The following table represents the development of loss reserves for the
period 1987 through 1996. The top line of the table shows the reserves at the
balance sheet date net of reinsurance recoverable for each of the indicated
years. This represents the estimated amount of losses and loss adjustment
expenses for claims arising in all prior years that are unpaid at the balance
sheet date, including losses that had been incurred but not yet reported to the
Company. The upper portion of the table shows the cumulative amounts paid as of
successive years with respect to that reserve liability. The lower portion of
the table shows the re-estimated amount of the previously recorded reserves
based on experience as of the end of each succeeding year, including cumulative
payments made since the end of the respective year. The estimate changes as
more information becomes known about the frequency and severity of claims for
individual years. A redundancy (deficiency) exists when the original reserve
estimate is greater (less) than the re-estimated reserves at December 31, 1996.

In evaluating the information in the table, it should be noted that each
amount includes the effects of all changes in amounts for prior periods. This
table does not present accident or policy year development data. Conditions and
trends that have affected development of the liability in the past may not
necessarily occur in the future. Accordingly, it may not be appropriate to
extrapolate future redundancies or deficiencies based on this table.

<TABLE>
<CAPTION>

As of December 31,
-----------------------------------------------------------------------------------------
1987 1988 1989 1990 1991 1992 1993 1994 1995 1996
------ ---- ---- ---- ---- ---- ---- ---- ---- --------
(Amounts in thousands)
<S> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C>
Net reserves for
losses and loss
adjustment expenses. $178,605 $241,037 $291,408 $301,354 $280,157 $239,203 $214,525 $223,392 $250,990 $311,754
Paid (cumulative)
as of:
One year later..... 112,099 139,874 167,850 181,781 151,866 135,188 143,272 145,664 167,226
Two years later.... 147,641 195,453 227,503 238,030 197,640 184,119 187,641 198,967
Three years later.. 166,477 218,335 249,371 254,884 213,824 197,371 204,606
Four years later... 175,232 226,384 256,659 261,058 218,067 201,365
Five years later... 177,328 229,168 259,147 263,011 220,057
Six years later.... 177,938 229,773 259,781 262,741
Seven years later.. 178,178 229,815 259,769
Eight years later.. 178,215 229,693
Nine years later... 178,103

Net reserves re-estimated as of:
One year later..... 173,325 230,249 269,934 285,212 230,991 204,479 204,451 216,684 247,122
Two years later.... 175,876 233,607 269,652 265,618 218,404 204,999 207,089 222,861
Three years later.. 179,157 234,757 259,635 259,624 220,620 203,452 210,838
Four years later... 180,084 228,909 256,694 264,259 221,118 204,603
Five years later... 177,591 228,326 260,365 264,127 221,264
Six years later.... 177,335 230,102 260,402 263,336
Seven years later.. 178,364 229,998 260,098
Eight years later.. 178,303 229,809
Nine years later... 178,145
Net Cumulative Redundancy
(deficiency)....... 460 11,228 31,310 38,018 58,893 34,600 3,687 531 3,868
</TABLE>

5
<TABLE>
<CAPTION>

As of December 31,
-----------------------------------------------------------------------------------
1987 1988 1989 1990 1991 1992 1993 1994 1995 1996
---- ---- ---- ---- ---- ---- ---- ---- ---- ----
(Amounts in thousands)
<S> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C>
Gross liability - end of year 240,183 215,301 227,499 253,546 336,685
Reinsurance recoverable (980) (776) (4,107) (2,556) (24,931)
------- ------- ------- ------- -------
Net liability - end of year 239,203 214,525 223,392 250,990 311,754
======= ======= ======= ======= =======
Gross re-estimated liability - latest 209,988 217,237 234,199 254,892
Re-estimated recoverable - latest (5,385) (6,399) (11,338) (7,770)
------- ------- ------- -------
Net re-estimated liability - latest 204,603 210,838 222,861 247,122
======= ======= ======= =======
Gross cumulative redundancy 39,005 9,310 7,762 9,082
======= ======= ======= =======
</TABLE>

For the calendar years 1987 through 1995, the Company's previously
estimated loss reserves produced redundancies. The Company attributes this
favorable loss development to several factors. First, the Company had completed
its development of a full complement of claims personnel early in this period.
Second, during 1988, the California Supreme Court reversed what was known as the
"Royal Globe" doctrine, which, since 1978, had permitted third party plaintiffs
to sue insurers for alleged "bad faith" in resolving claims, even when the
plaintiff had voluntarily agreed to a settlement. This doctrine had placed undue
pressures on claims representatives to settle legitimate disputes at unfairly
high settlement amounts. After the reversal of Royal Globe, the Company believes
that it has been able to achieve fairer settlements, because both parties are in
a more equal bargaining position. Third, during the years 1988 through 1990, the
volume of business written in the Assigned Risk Program expanded substantially
as rates were suppressed at grossly inadequate levels. Following the Insurance
Commissioner's approval of an 85% temporary rate increase in September 1990, the
volume of assigned risk business has declined by nearly 80%. Many of the claims
associated with the high volume of assigned risk business in the 1988-1990
period were later found to be fraudulent or grossly exaggerated and were settled
in subsequent periods for substantially less than had been initially reserved.
Fourth, a number of factors have combined to produce favorable frequency and
severity trends in recent years, and actuarial assumptions based on historical
trends have proved to be conservative.

Operating Ratios

Loss and Expense Ratios
-----------------------

Loss and underwriting expense ratios are used to interpret the underwriting
experience of property and casualty insurance companies. Losses and loss
adjustment expenses, on a statutory basis, are stated as a percentage of
premiums earned because losses occur over the life of a policy. Underwriting
expenses on a statutory basis are stated as a percentage of premiums written
rather than premiums earned because most underwriting expenses are incurred when
policies are written and are not spread over the policy period. The statutory
underwriting profit margin is the extent to which the combined loss and
underwriting expense ratios are less than 100%. The Company's loss ratio,
expense ratio and combined ratio, and the private passenger automobile industry
combined ratio, on a statutory basis, are shown in the following table. The 1992
ratios exclude the effect of a rate refund made pursuant to a settlement with
the

6
California DOI related to the 1988 initiative, Proposition 103.  The Company's
ratios include lines of insurance other than private passenger automobile
written by Mercury Casualty Company and AFI. Since these other lines represent
only a small percentage of premiums written, the Company believes its ratios can
be compared to the industry ratios included in the table.

<TABLE>
<CAPTION>

Year ended December 31,
---------------------------------------------
1996 1995 1994 1993 1992
------- ------- ------- ------ ------
<S> <C> <C> <C> <C> <C>
Loss Ratio........................... 66.6% 67.8% 68.4% 61.3% 60.8%
Expense Ratio........................ 24.0 24.0 24.6 24.8 24.2
---- ---- ---- ---- ----
Combined Ratio....................... 90.6% 91.8% 93.0% 86.1% 85.0%
==== ==== ==== ==== ====
Industry combined ratio (all
writers) (1)....................... 101.9%(2) 102.3% 101.8% 101.8% 102.4%
Industry combined ratio (excluding
direct writers) (1)................ N.A. 103.5% 102.5% 103.2% 104.9%
- ------------------------------------
</TABLE>

(1) Source: A.M. Best, Aggregates & Averages (1996), for all property and
casualty insurance companies (private passenger automobile line only, after
policyholder dividends).

(2) Source: A.M. Best, "Best's Review, January 1997," "Review and Preview."

(N.A.) Not available.

Premiums to Surplus Ratio
-------------------------

The following table shows, for the periods indicated, the insurance
companies' statutory ratios of net premiums written to policyholders' surplus.
While there is no statutory requirement applicable to the Company which
establishes a permissible net premium writings to surplus ratio, widely
recognized guidelines established by the National Association of Insurance
Commissioners (NAIC) indicate that this ratio should be no greater than 3 to 1.

<TABLE>
<CAPTION>

Year ended December 31,
--------------------------------------------------
1996 1995 1994 1993 1992
---- ---- ---- ---- ----
(Amounts in thousands, except ratios)
<S> <C> <C> <C> <C> <C>
Net premiums written (1).. $795,873 $636,590 $550,838 $484,097 $455,685
Policyholders' surplus.... $594,799 479,114 $411,898 $314,136 $294,374
Ratio..................... 1.3 to 1 1.3 to 1 1.3 to 1 1.5 to 1 1.6 to 1
</TABLE>

(1) The 1992 amounts exclude the effect of the Proposition 103 settlement.

Risk-Based Capital Requirements
-------------------------------

In December 1993, the NAIC adopted a risk-based capital formula for
casualty insurance companies which establishes recommended minimum capital
requirements for casualty companies. The formula has been designed to capture
the widely varying elements of risks undertaken by writers of different lines of
insurance having differing risk characteristics, as well as writers of similar
lines where differences in risk may be related to corporate structure,
investment

7
policies, reinsurance arrangements and a number of other factors.  Based on the
formula adopted by the NAIC, the Company has estimated the Risk-Based Capital
Requirements of each of its insurance subsidiaries as of December 31, 1996.
Each of the companies exceeded the highest level of recommended capital
requirements.

Investments and Investment Results

The investments of the Company are made by the Company's Chief Financial
Officer under the supervision of the Company's Board of Directors. The Company
follows an investment policy which is regularly reviewed and revised. The
Company's policy emphasizes investment grade, fixed income securities and
maximization of after-tax yields. The Company does not invest with a view to
achieving realized gains, and does not maintain a trading account. However,
sales of securities are undertaken, with resulting gains or losses, in order to
enhance after-tax yield and keep its portfolio in line with current market
conditions. Tax considerations are important in portfolio management, and have
been made more so since 1986 when the alternative minimum tax was imposed on
casualty companies. Changes in loss experience, growth rates and profitability
produce significant changes in the Company's exposure to alternative minimum tax
liability, requiring appropriate shifts in the investment asset mix between
taxable bonds, tax-exempt bonds and equities in order to maximize after-tax
yield. The optimum asset mix is subject to continuous review. At year-end,
approximately 68% of the Company's portfolio, at market values, was invested in
medium to long term, investment grade tax-exempt revenue and municipal bonds.
The average Standard & Poor's rating of the Company's bond holdings was A at
December 31, 1996.

The nominal average maturity of the bond portfolio excluding AFI, was 16.8
years at December 31, 1996, but the call-adjusted average maturity of the
portfolio is shorter, approximately 8.7 years, because holdings are heavily
weighted with high coupon issues which are expected to be called prior to
maturity. The modified duration of the bond portfolio reflecting anticipated
early calls was 5.9 years at December 31, 1996 excluding AFI. Duration is a
measure of how long it takes, on average, to receive all the cash flows produced
by a bond, including reinvestment of interest. Because of its sensitivity to
interest rates, it is a proxy for a bond's price volatility. The longer the
duration, the greater the price volatility in relation to changes in interest
rates.

Holdings of lower than investment grade bonds constitute approximately 1.3%
of total investments. All but $1.5 million of such holdings were downgraded to
their current ratings subsequent to purchase. Equity holdings consist primarily
of perpetual preferred stocks and relatively high yielding electric utility
common stocks on which dividend income is partially tax-sheltered by the 70%
corporate dividend exclusion.

8
The following table summarizes the investment results of the Company for
the five years ended December 31, 1996.
<TABLE>
<CAPTION>

Year ended December 31,
------------------------------------------------
1996(1) 1995 1994 1993 1992
---- ---- ---- ---- ----
(Amounts in thousands)
<S> <C> <C> <C> <C> <C>
Averaged invested assets (includes
short-term cash investments)..(2) $975,058 $827,861 $727,866 $683,874 $649,001
Net investment income:
Before income taxes......... 70,180 62,964 54,586 54,121 52,994
After income taxes.......... 63,371 57,035 49,787 48,223 46,376
Average annual return on investments:
Before income taxes.............. 7.2% 7.6% 7.5% 7.9% 8.2%
After income taxes............... 6.5% 6.9% 6.8% 7.1% 7.2%
Net realized investment gains
(losses) after income taxes...... $ (2,062) $ 681 $ (6,485) $ 1,954 $ 3,415
Net increase (decrease) in un-
realized gains on all invest-
ments after income taxes......... $ (6,271) $ 37,960 $(36,503) $ 556 $ (2,501)
</TABLE>

(1) Includes AFI for the month of December 1996.

(2) Fixed maturities at cost, equities at market.

The following table sets forth the composition of the investment portfolio
of the Company at the dates indicated, including AFI at December 31, 1996.
<TABLE>
<CAPTION>

December 31,
-----------------------------------------------------------
1996 1995 1994
------------------- ----------------- -------------------
Amortized Market Amortized Market Amortized Market
Cost Value Cost Value Cost Value
---- ----- ---- ----- ---- -----
(Amounts in thousands)
<S> <C> <C> <C> <C> <C> <C>
Taxable Bonds........................... $ 76,494 $ 76,113 $ 21,518 $ 22,539 $ 18,332 $ 18,128
Tax-Exempt State and
Municipal Bonds........................ 781,586 808,761 630,811 663,163 529,592 520,748
Sinking Fund Preferred
Stocks................................. 66,713 69,234 90,080 94,081 108,858 105,421
---------- ---------- ------- -------- -------- --------
Total Fixed Maturity
Investments.......................... 924,793 954,108 742,409 779,783 656,782 644,297
Equity Investments incl.
Perpetual Preferred
Stocks................................. 148,264 148,112 113,478 114,915 91,726 84,622
Short-term Cash Invest-
ments.................................. 66,067 66,067 28,496 28,496 22,695 22,695
---------- ---------- -------- -------- -------- --------
Total Investments....... $1,139,124 $1,168,287 $884,383 $923,194 $771,203 $751,614
========== ========= ======== ======== ======== ========
</TABLE>
At December 31, 1996, the Company had a net unrealized gain on all investments
of $29,163,000 before income taxes.

9
Competitive Conditions

The property and casualty insurance industry is highly competitive. The
insurance industry consists of a large number of companies, many of which
operate in more than one state, offering automobile, homeowners and commercial
property insurance, as well as insurance coverage in other lines. Many of the
Company's competitors have larger volumes of business and greater financial
resources than the Company. Based on regularly published statistical
compilations concerning insurance company operations, the Company in 1995 was
the seventh largest writer of private passenger automobile insurance in
California. All of the insurance companies having greater shares of the
California market sell insurance either directly or through exclusive agents,
rather than through independent agents.

The property and casualty insurance industry is highly cyclical, character-
ized by periods of high premium rates and shortages of underwriting capacity
followed by periods of severe price competition and excess capacity. In the
Company's view, competitive pressures have become more pronounced in the last
several years. The current level of profits makes the market attractive for new
companies, although some of the small companies who entered the California
private passenger automobile market in recent years have already experienced
unsatisfactory results.

Price and reputation for service are the principal means by which the
Company competes with other automobile insurers. The Company believes that it
has a good reputation for service, and it has, historically, been among the
lowest-priced insurers doing business in California according to surveys
conducted by the California Department of Insurance. In the most recent survey
conducted in 1996, the Company's rates for most classes of insureds were among
the lowest available in most territories throughout the state. In addition to
good service and competitive pricing, for those insurers dealing through
independent agents, as the Company does, the marketing efforts of agents is a
means of competition.

The current and future competitive climate for private passenger automobile
insurance in California remains uncertain. All rates charged by private
passenger automobile insurers are subject to the prior approval of the
California Insurance Commissioner. New rating factor regulations have recently
been issued but the filings required under those regulations have not yet been
approved. See "Regulation - Automobile Insurance Rating Factor Regulations."

AFI encounters similar competition in each state in which it principally
operates.

Reinsurance

The Company no longer maintains reinsurance for its liability coverages in
California. Effective January 1, 1994, the Company terminated its liability
reinsurance coverage with Employers Reinsurance Corporation (ERC) because of
rising premiums and underutilization of such coverage. The Company regularly
evaluates the need for liability reinsurance.

The Company maintains property reinsurance under a treaty which was
effective April 1, 1995 with National Reinsurance Corporation, which is rated A+
by A.M. Best & Co. The treaty provides $900,000 coverage in excess of $100,000
for each risk subject to a maximum of $2,700,000 for any one occurrence. A

10
second layer of coverage provides an additional $1,000,000 in excess of the
first $1,000,000 per risk subject to a maximum of $2,000,000 for any one
occurrence.

Prior to February 1, 1995, ERC provided catastrophe reinsurance for
property and auto physical damage business. Under the treaty, ERC agreed to pay
95% of $9,000,000 in excess of $1,000,000 for any single occurrence and 95% of
$18,000,000 for all occurrences in one calendar year. Effective February 1,
1995, the treaty with ERC was amended to provide coverage for 95% of $7,500,000
in excess of $5,000,000 each occurrence subject to an aggregate limit of 95% of
$15,000,000 for all occurrences. Effective April 1, 1995 this treaty was
replaced with a new catastrophe treaty covering all physical damage and property
lines with several reinsurers arranged through E.W. Blanch Company, a
reinsurance intermediary. The main reinsurers are rated A or better by A.M.
Best. Under the new treaty, the first layer of protection is 95% of $7,500,000
in excess of $10,000,000, for a single occurrence, with a second layer providing
95% of $12,500,000 in excess of $17,500,000. Effective September 1, 1996 the
treaty was replaced to provide coverage under two new layers through the same
principal reinsurers. Under the new treaty coverage is provided for 95% of
$10,000,000 in excess of $15,000,000 per occurrence in the first layer and 95%
of $15,000,000 in excess of $25,000,000 in the second layer.

Employers Reinsurance Corporation reinsures AFI through working layer
treaties for property and casualty losses in excess of $150,000. For the years
1990 through 1996 the mechanical breakdown line of business was reinsured with
Constitution Reinsurance Corporation through a quota-share treaty covering 50%-
85% of the business written depending on the year the policy incepted. For
policies effective on or after January 1, 1997, AFI is retaining the full
exposure. AFI has other reinsurance treaties and facultative arrangements in
place for various smaller lines of business.

If the reinsurers were unable to perform their obligations under the
reinsurance treaty, the Company would be required, as primary insurer, to
discharge all obligations to its insureds in their entirety.

Regulation

The Company's business in California is subject to regulation and
supervision by the DOI, which has broad regulatory, supervisory and
administrative powers.

The powers of the DOI primarily include the prior approval of insurance
rates and rating factors and the establishment of standards of solvency which
must be met and maintained. The regulation and supervision by the DOI are
designed principally for the benefit of policyholders and not for insurance
company shareholders. The DOI conducts periodic examinations of the Company's
insurance subsidiaries. The DOI recently conducted an examination of the
California insurance subsidiaries as of December 31, 1994. The reports on the
results of that examination recommended no adjustments to the statutory
financial statements as filed by the Company.

11
The insurance subsidiaries outside California, including AFI, are subject
to the regulatory powers of the insurance departments of those states. Those
powers are similar to the regulatory powers in California enumerated above.
Generally, the regulations relate primarily to standards of solvency and are
designed for the benefit of policyholders and not for insurance company
shareholders.

In California, insurance rates have required prior approval since November
1989. Georgia and Kansas are also prior approval states, while Illinois only
requires that rates be filed with the Department of Insurance prior to their
use. Texas and Oklahoma have a modified version of prior approval laws. In all
states, the insurance code provides that rates must not be "excessive,
inadequate or unfairly discriminatory."

The Georgia DOI recently conducted an examination of Mercury Insurance
Company of Georgia and Mercury Indemnity Company of Georgia as of December 31,
1994. The reports on that audit have recommended no changes to the statutory
financial statements as filed. The DOI of Illinois conducted an examination of
Mercury Insurance Company of Illinois and Mercury Indemnity Company of Illinois
as of December 31, 1995. The reports on that audit have not been issued but the
auditors have indicated there will be no changes recommended to the statutory
financial statements as filed. The states of Oklahoma, Kansas and Texas will
also conduct periodic examinations of AFI.

The operations of the Company are dependent on the laws of the state in
which it does business and changes in those laws can materially affect the
revenue and expenses of the Company. The Company retains its own legislative
advocates in California. The Company also makes financial contributions to
officeholders and candidates. In 1996 and 1995, those contributions amounted to
$548,000 and $209,000, respectively. The Company believes in supporting the
political process and intends to continue to make such contributions in amounts
which it determines are appropriate and lawful.

Insurance Guarantee Association
-------------------------------

In 1969, the California Insurance Guarantee Association (the "Association")
was created pursuant to California law to provide for payment of claims for
which insolvent insurers of most casualty lines are liable but which cannot be
paid out of such insurers' assets. The Company is subject to assessment by the
Association for its pro-rata share of such claims based on premiums written in
the particular line in the year preceding the assessment by insurers writing
that line of insurance in California. Such assessments are based upon estimates
of losses to be incurred in liquidating an insolvent insurer. In a particular
year, the Company cannot be assessed an amount greater than 1% of its premiums
written in the preceding year. The only assessment imposed during the past five
years was an immaterial amount in 1994. Assessments are recouped through a
mandated surcharge to policyholders the year after the assessment. Insurance
subsidiaries in the other states are subject to the provisions of similar
insurance guaranty associations. No material assessments were imposed in the
last 5 years in those states either.

12
Holding Company Act
-------------------

The Company's California subsidiaries are subject to regulation by the DOI
pursuant to the provisions of the California Insurance Holding Company System
Regulatory Act (the "Holding Company Act"). Pursuant to the Holding Company
Act, the DOI may examine the affairs of each company at any time. The Holding
Company Act requires disclosure of any material transactions by or among the
companies. Certain transactions defined to be of an "extraordinary" type may
not be effected without the prior approval of the DOI. Such transactions
include, but are not limited to, sales, purchases, exchanges, loans and
extensions of credit, and investments made within the immediately preceding 12
months involving, in the net aggregate, more than the lesser of 5% of the
company's admitted assets or 25% of surplus as to policyholders, as of the
preceding December 31. Effective January 1, 1997 the threshold for a material
or extraordinary transaction was amended to a single measure of one half of one
percent of admitted assets as of the preceding December 31st. There will no
longer be any aggregation of transactions in the determination of the threshold
except in the case of dividends. An extraordinary dividend is a dividend which,
together with other dividends or distributions made within the preceding 12
months, exceeds the greater of 10% of the insurance company's policyholders'
surplus as of the preceding December 31 or the insurance company's net income
for the preceding calendar year. An insurance company is also required to
notify the DOI of any dividend after declaration, but prior to payment.

The Holding Company Act also provides that the acquisition or change of
"control" of a California domiciled insurance company or of any person who
controls such an insurance company cannot be consummated without the prior
approval of the Insurance Commissioner. In general, a presumption of "control"
arises from the ownership of voting securities and securities that are
convertible into voting securities, which in the aggregate constitute 10% or
more of the voting securities of a California insurance company or of a person
that controls a California insurance company, such as Mercury General. A person
seeking to acquire "control," directly or indirectly, of the Company must
generally file with the Commissioner an application for change of control
containing certain information required by statute and published regulations and
provide a copy of the application to the Company. The Holding Company Act also
effectively restricts the Company from consummating certain reorganizations or
mergers without prior regulatory approval.

The insurance subsidiaries in Georgia, Illinois, Oklahoma, Kansas and Texas
are subject to holding company acts in those states, the provisions of which are
substantially similar to those of California. Regulatory approval was obtained
from California, Oklahoma and Texas before the acquisition of AFI was completed.

Assigned Risks
--------------

Automobile liability insurers in California are required to sell bodily
injury liability, property damage liability, medical expense and uninsured
motorist coverage to a proportionate number (based on the insurer's share of the
California automobile casualty insurance market) of those drivers applying for
placement as "assigned risks." Drivers seek placement as assigned risks because

13
their driving records or other relevant characteristics make them difficult to
insure in the voluntary market. During the last five years, approximately 0.9%
of the direct automobile insurance premium written was for assigned risk
business. In 1996, assigned risks represented 0.6% of total automobile direct
premiums written and 0.8% of total automobile direct premium earned. Premium
rates for assigned risk business are set by the DOI. In October, 1990 more
stringent rules for gaining entry into the plan were approved, resulting in a
substantial reduction in the number of assigned risks insured by the Company
since 1991. Effective January 1, 1994, the California Insurance Code requires
that rates established for the Plan be adequate to support the Plan's losses and
expenses. The last rate increase approved by the Commissioner approximated 4.8%
and became effective June 1, 1995.

Automobile Insurance Rating Factor Regulations
------------------------------------------------

Commencing November 8, 1989, Proposition 103 required that property and
casualty insurance rates must be approved by the Commissioner prior to their
use, and that no rate shall be approved which is excessive, inadequate, unfairly
discriminatory or otherwise in violation of the provisions of the initiative.
The proposition specified three statutory factors required to be applied in
"decreasing order of importance" in determining rates for private passenger
automobile insurance: (1) the insured's driving safety record, (2) the number
of miles the insured drives annually, and (3) the number of years of driving
experience of the insured. The new law also gave the Commissioner discretion to
adopt other factors by regulation that have a substantial relationship to risk
of loss. The new statute further provided that insurers are required to give at
least a 20% discount to "good drivers," as defined, from rates that would
otherwise be charged to such drivers and that no insurer may refuse to insure a
"good driver."

The Company, and most other insurers, historically charged different rates
for residents of different geographical areas within California. The rates for
urban areas, particularly in Los Angeles, have been generally substantially
higher than for suburban and rural areas. The Company's geographical rate
differentials have been derived by actuarial analysis of the claims costs in a
given area.

In September 1996, the California Insurance Commissioner issued new
permanent rating factor regulations which replaced the emergency regulations
which have been in use since their issuance in 1989. The new regulations
require all automobile insurers in California to submit new rating plans
complying with the regulations by February 18, 1997. The Company does not
expect the newly filed rating plan, if approved by the Commissioner, to have a
material effect on its competitive position or its profitability. However, the
Company has not been able to review the filings of its competitors. See
"Management's Discussion and Analysis of Financial Condition and Results of
Operations - Overview."

California Financial Responsibility Law
---------------------------------------

Effective January 1, 1997 California has a new law which requires proof of
insurance for the registration (new or renewal) of a motor vehicle. It also
provides for substantial penalties for failure to supply proof of insurance if

14
one is stopped for a traffic violation. Media attention to the new law has
resulted in a surge of new business applications in January. Although the
initial demand has tapered off, it has produced a backlog of applications, which
are being processed. The persistence of this new business is uncertain, but the
new law could produce additional growth considering the large proportion of
uninsured motorists in California. The Company has suspended its advertising
program while it works to eliminate the backlog of new business.

In November 1996 an initiative sponsored by the California Insurance
Commissioner was overwhelmingly approved by the California voters. It provides
that uninsured drivers who are injured in an automobile accident are able to
recover only actual, out-of-pocket medical expenses and lost wages and are not
entitled to receive awards for general damages, i.e., "pain and suffering."
This restriction also applies to drunk drivers and fleeing felons. The law will
help in controlling loss costs, but its constitutionality is being challenged by
an association of attorneys.

Item 2. Properties
----------

The home office of the California insurance subsidiaries and the Company's
computer facilities are located in Brea, California in an 80,000 sq.ft. office
building owned by the Company.

Since December 1986, Mercury General's executive offices are located in a
36,000 sq. ft. office building, in Los Angeles, owned by Mercury Casualty
Company. The Company occupies approximately 95% of the building and leases the
remaining office space to others.

In October 1992 the Company purchased a 158,000 square foot office building
in Brea, California. The Company occupies approximately 43% of the facility and
leases the remaining office space to others.

The Company leases all of its other offices under short-term leases.
Office location is not material to the Company's operations, and the
Company anticipates no difficulty in extending these leases or obtaining
comparable office space.

Item 3. Legal Proceedings
-----------------

The Company is from time to time named as a defendant in various lawsuits
incidental to its insurance business. In most of these actions, plaintiffs
assert claims for punitive damages which are not insurable under California
judicial decisions. The Company vigorously defends these actions, unless a
reasonable settlement appears appropriate. The Company believes that adverse
results, if any, in the actions currently pending should not have a material
effect on the Company's operations or financial position.

15
Item 4.  Submission of Matters to a Vote of Security Holders
---------------------------------------------------

No matters were submitted to a vote of security holders by the Company
during the fourth quarter of the fiscal year covered by this report.

EXECUTIVE OFFICERS OF THE COMPANY

The following table sets certain information concerning the executive
officers of the Company as of March 21, 1997:
<TABLE>
<CAPTION>

NAME AGE POSITION
- ---- --- --------
<S> <C> <C>

George Joseph 75 Chairman of the Board and Chief
Executive Officer
Michael D. Curtius 47 President and Chief Operating Officer
Cooper Blanton, Jr. 70 Executive Vice President
Keith L. Parker 69 Vice President and Chief Financial Officer
Bruce E. Norman 48 Vice President in charge of Marketing
Joanna Y. Moore 41 Vice President and Chief Claims Officer
Kenneth G. Kitzmiller 50 Vice President in charge of Underwriting
Donna J. Moore 41 Vice President and Controller
Judy A. Walters 50 Secretary
</TABLE>

Mr. Joseph, Chief Executive Officer of the Company and Chairman of its
Board of Directors, has served in those capacities since 1961. Mr. Joseph has
more than 45 years experience in the property and casualty insurance business.

Mr. Curtius, President and Chief Operating Officer, has been employed by
the Company since 1977. In October 1987, Mr. Curtius was named Vice President
and Chief Claims Officer, and in August 1991 he was appointed Executive Vice
President. He was elected President and Chief Operating Officer of Mercury
General and its four California insurance company subsidiaries in May 1995 and
elected to the Board of Directors of Mercury General and the California
Companies in 1996. In December of 1996 he was appointed Vice Chairman of
American Fidelity Insurance Company. Mr. Curtius has over 20 years of
experience in the insurance industry.

Mr. Blanton, Executive Vice President, joined the Company in 1966 and
supervised its underwriting activities from 1967 until September 1995. He was
appointed Executive Vice President of Mercury Casualty and Mercury Insurance in
1983 and was named Executive Vice President of Mercury General in 1985. In May
of 1995 he was named President of the Georgia and Illinois insurance company
subsidiaries and in February of 1996 he was elected to the Board of Directors of
those companies. Mr. Blanton has over 40 years of experience in underwriting
and other aspects of the property and casualty insurance business.

Mr. Parker, Vice President and Chief Financial Officer, has been employed
by the Company or its subsidiaries since 1970 and has held his present position
since October 1985. Mr. Parker has over 40 years of investment management
experience and has been primarily responsible for management of the Company's
investment portfolio since 1972.

16
Mr. Norman, Vice President in charge of Marketing, has been employed by the
Company since 1971. Mr. Norman was named to this position in October 1985, and
has been a Vice President of Mercury Casualty since 1983. Mr. Norman has
supervised the selection and training of agents and managed relations between
agents and the Company since 1977. In February of 1996 he was elected to the
Board of Directors of the California Companies.

Ms. Joanna Moore, Vice President & Chief Claims Officer, joined the Company
in the claims department in March 1981. She was named Vice President of Claims
of Mercury General in August 1991 and has held her present position since July
1995.

Mr. Kitzmiller, Vice President in charge of Underwriting, has been employed
by the Company in the underwriting department since 1972. In August 1991 he
was appointed Vice President of Underwriting of Mercury General and has
supervised the underwriting activities of the Company since early 1996.

Ms. Donna Moore, Vice President and Controller, joined the Company in June
1983 as its Controller. She was appointed Vice President in October 1985. Ms.
Moore has over 15 years of experience in the insurance industry and is a
Certified Public Accountant in the state of California.

Ms. Walters has been employed by the Company since 1967, and has served as
its Secretary since 1982.

17
PART II

Item 5. Market for the Registrant's Common Equity and Related Security
--------------------------------------------------------------
Holder Matters
--------------

Price Range of Common StocK

The following table shows the price range per share in each quarter as
reported on the Nasdaq National Market until October 9, 1996 and on the New York
Stock Exchange since that date. These quotations do not include adjustments for
retail mark-ups, mark-downs or commissions.
<TABLE>
<CAPTION>
High Low
---- ---
<S> <C> <C>
1995

1st Quarter............................... $34.250 $28.250
2nd Quarter............................... $35.000 $28.750
3rd Quarter............................... $39.000 $31.750
4th Quarter............................... $39.750 $37.750

1996 High Low
---- ---
1st Quarter............................... $52.000 $41.500
2nd Quarter............................... $47.750 $40.750
3rd Quarter............................... $47.750 $39.750
4th Quarter............................... $58.250 $47.000

1997
1st Quarter (January 1 - March 14)........ $65.000 $52.250
</TABLE>

Dividends

Following the public offering of its Common Stock in November 1985, the
Company has paid regular quarterly dividends on its common stock. On February
7, 1997, the Directors declared a $0.29 quarterly dividend ($1.16 annually)
payable on March 31, 1997 to stockholders of record on March 17, 1997. The
dividend rate has been increased thirteen times since dividends were initiated
in January, 1986, at an annual rate of $0.10, adjusted for the two-for-one stock
split in September 1992. For financial statement purposes, the Company records
dividends on the declaration date. The Company expects to continue the payment
of quarterly dividends. The continued payment and amount of cash dividends will
depend upon, among other factors, the Company's operating results, overall
financial condition, capital requirements and general business conditions.

As a holding company, Mercury General is largely dependent upon dividends
from its subsidiaries to pay dividends to its shareholders. These subsidiaries
are subject to state laws that restrict their ability to distribute dividends.
The state laws permit a casualty insurance company to pay dividends and advances
within any 12-month period, without any prior regulatory approval, in an amount
up to the greater of ten percent of statutory earned surplus at the preceding
December 31, or net income for the calendar year preceding the date the dividend
is paid. Under this test, the direct insurance subsidiaries of the Company are

18
entitled to pay dividends to Mercury General during 1997 of up to approximately
$61.5 million. See Note 9 of Notes to Consolidated Financial Statements and
"Business -- Regulation -- Holding Company Act."

Shareholders of Record

The approximate number of holders of record of the Company's Common Stock
as of March 1, 1997 was 230. The approximate number of beneficial holders as of
March 17, 1997 was 5,231 according to the Bank of New York, the Company's
transfer agent.

19
Item 6.  Selected Consolidated Financial Data
------------------------------------
<TABLE>
<CAPTION>

Year ended December 31,
-------------------------------------------------------
1996 1995 1994 1993 1992
---------- -------- --------- -------- --------
(Amounts in thousands, except per share data)
<S> <C> <C> <C> <C> <C>
Income Data:
Premiums earned..................................... $754,724 $616,326 $529,390 $474,093 $455,508
Net investment income............................... 70,180 62,964 54,586 54,121 52,994
Realized investment gains(losses) (3,173) 1,048 (9,853) 3,006 5,174
Other............................................... 3,233 3,341 3,123 2,544 1,606
-------- -------- -------- -------- --------

Total Revenues................................... 824,964 683,679 577,246 533,764 515,282
-------- -------- -------- -------- --------

Losses and loss adjustment
expenses.......................................... 501,858 416,556 360,557 289,208 276,088
Policy acquisition costs............................ 160,019 128,743 112,682 99,738 94,672
Other operating expenses............................ 24,493 22,017 20,566 18,564 16,688
Impact of rate refund............................... -- -- -- -- 18,621
Interest............................................ 2,004 2,040 1,025 793 1,192
-------- -------- -------- -------- --------

Total Expenses................................... 688,374 569,356 494,830 408,303 407,261
-------- -------- -------- -------- --------

Income before income taxes.......................... 136,590 114,323 82,416 125,461 108,021
Income taxes........................................ 30,826 24,022 16,121 29,252 24,695
-------- -------- -------- -------- --------
Net Income....................................... $105,764 $ 90,301 $ 66,295 $ 96,209 $ 83,326
======== ======== ======== ======== ========

Per Share Data:
Net income per share................................ $ 3.86 3.31 $ 2.43 $ 3.52 $ 3.06
======== ======== ======== ======== ========
Dividends paid $ .96 .80 $ .70 $ .60 $ .50
======== ======== ======== ======== ========
</TABLE>

<TABLE>
<CAPTION>

December 31,
---------------------------------------------------
1996 1995 1994 1993 1992
---- ---- ---- ---- ----
(Amounts in thousands, except per share data)
<S> <C> <C> <C> <C> <C>
Balance Sheet Data:
Total investments................................... $1,168,287 $923,194 $751,614 $740,480 $661,672
Premiums receivable................................. 83,748 58,902 48,741 38,227 35,454
Total assets........................................ 1,419,927 1,081,656 911,693 863,962 775,402
Unpaid losses and loss adjust-
ment expenses...................................... 336,685 253,546 227,499 215,301 240,183
Unearned premiums................................... 260,878 168,404 148,654 128,828 117,524
Notes payable....................................... 75,000 25,000 25,000 15,000 15,000
Deferred income tax liability
(asset)........................................... 6,349 10,158 (10,190) 8,758 466
Shareholders' equity................................ 641,222 565,188 457,161 450,275 353,704
Book value per share................................ 23.37 20.67 16.75 16.44 12.95
</TABLE>
__________________

20
Item 7.   Management's Discussion and Analysis of Financial Condition and
---------------------------------------------------------------
Results of Operations
---------------------

Overview
- --------

The operating results of property and casualty insurance companies are
subject to significant fluctuations from quarter-to-quarter and from year-to-
year due to the effect of competition on pricing, the frequency and severity of
losses, including the effect of natural disasters on losses, general economic
conditions, the general regulatory environment in those states in which an
insurer operates, state regulation of premium rates and other factors such as
changes in tax laws. The property and casualty industry has been highly
cyclical, with periods of high premium rates and shortages of underwriting
capacity followed by periods of severe price competition and excess capacity.

The Company did business only in the state of California until 1990, when
it began operations in Georgia and Illinois. In December 1996, the American
Fidelity Insurance Group (AFI) was acquired for cash. The results of operations
of AFI for the month of December only are included in the Company's consolidated
statements of income. AFI writes automobile (approximately 54% of AFI's direct
premiums) and other casualty lines of insurance principally in Oklahoma, Texas
and Kansas, and is headquartered in Oklahoma City, Oklahoma. Total direct
premiums written by AFI in 1996 were $90.4 million; of that amount $5.5 million
of premiums were written in December. The Group is licensed in 36 states.

During 1996, approximately 98% of the Company's direct premiums written,
excluding AFI, were derived from California.

In California, as in various other states, all property and casualty rates
must be approved by the Insurance Commissioner before they can be used.

In February 1994, the Commissioner approved new rates which were designed
to improve the Company's competitive position for new insureds. These rate
changes, which became effective on May 1, 1994, provided for decreases in
premium rates for new insureds. Further rate modifications were approved and
made effective on October 15, 1995 and April 15, 1996. The rate changes made
over the last three years have been substantially revenue-neutral overall, with
physical damage rates being increased and bodily injury liability rates
decreased. The rate changes have resulted in a substantial increase in new
business being submitted to the Company. Since March 31, 1994, Private
Passenger Automobile (PPA) policies in force in California have increased by
approximately 190,000 to 494,000 at December 31, 1996, an annual rate of
increase of over 20%, compared with an annualized growth rate of 4.1% over the
prior fifteen month period.

In September 1996, the California Insurance Commissioner issued new
permanent rating factor regulations designed to implement the requirements that
automobile insurance rates be determined by (1) driving safety record, (2) years
of driving experience, (3) miles driven per year and (4) whatever optional
factors are determined by the Commissioner to have a substantial relationship to
the risk of loss and adopted by regulation. The law further requires that each
of the four factors be applied in decreasing order of importance.

21
The new permanent regulations replace emergency regulations which have been
in use since their issuance in 1989. They require all automobile insurers in
California to submit new rating plans complying with the regulations in early
1997. In January 1997, in response to a court ruling on the issue of surcharges
imposed on drivers not complying with California's financial responsibility law,
the Commissioner amended the regulations to exclude such non-compliance as a
rating factor.

The statistical methodology prescribed by the regulations for determining
rating factor weightings are technical and complex. The January amendment
required the Company to rework its rate filing. The Company submitted its new
proposed rating plan on March 11, 1997.

The filings must be reviewed and approved by the Department, and the
companies will have ninety days following approval to place their new rates in
effect. The Company does not expect the newly filed rating plan, if approved by
the Commissioner, to have a material effect on its competitive position or its
profitability. However, the Company has not yet been able to review the filings
of its competitors.

Results of Operations

Year Ended December 31, 1996 Compared to Year Ended December 31, 1995
---------------------------------------------------------------------

Premiums earned in 1996 of $754.7 million (including $5.2 million
contributed by AFI in December 1996) increased 22.5%, primarily reflecting unit
growth. Average premium per policy for the year was substantially unchanged.
Net premiums written in 1996 of $795.9 million (including $4.5 million
contributed by AFI) increased 25.0% over a year earlier, continuing a growth
trend which began in the second quarter of 1993.

The loss ratio in 1996 (loss and loss adjustment expenses related to
premiums earned) was 66.5%, compared with 67.6% in 1995. The 1996 and 1995 loss
ratios reflect small contributions from favorable loss reserve development from
prior periods.

The expense ratio (policy acquisition costs and other operating expenses
related to premiums earned) was 24.4% in 1996 and 1995. The consolidation of
one month of operating results of AFI in 1996 had no material effect on either
the loss or expense ratios.

Total losses and expenses in 1996, excluding interest expense of $2.0
million, were $686.4 million, resulting in an underwriting gain for the period
of $68.4 million, compared with an underwriting gain of $49.0 million in 1995.

Investment income in 1996, including a contribution from AFI of $400,000
for the final month of the year, was $70.2 million, compared with $63.0 million
in 1995. The after-tax yield on average investments of $975.1 million,
including AFI, (fixed maturities at cost, equities at market) was 6.50%,
compared with 6.89% on average investments of $827.9 million in 1995. The
effective tax rate on investment income was 9.7% in 1996, compared with 9.4% in
1995. The effective tax rate was increased and the effective after-tax yield
was reduced slightly by

22
the inclusion of AFI for the month of December 1996.  The effective tax rate on
investment income in 1996, excluding AFI, was 9.6%, and the after-tax yield was
6.56%. The slightly higher tax rate on investment income in 1996 reflects an
increase in the proportion of investment income derived from dividends on
equities, principally perpetual preferred stocks. The redemption of bonds
acquired during higher interest periods has been a negative influence on
realized yields in each of the last several years and will continue in 1997.
Bonds matured and called in 1996 totaled $72.9 million, compared with $71.0
million in 1995, and approximately $48.6 million of calls and maturities are
expected in 1997. Average yields being obtained during the first quarter of
1997 on new investments are some 50 basis points lower than the average yield
realized in 1996.

Realized investment losses in 1996 were $3.2 million, compared with
realized gains of $1.0 million in 1995. The 1996 losses reflect principally
yield-enhancing swaps of both fixed maturities and equity securities, including
perpetual preferred stocks, designed to utilize expiring capital gains tax
benefits. The 1995 gains arose in part from the early redemption of fixed-
maturity investments.

The income tax provision of $30.8 million in 1996 represented an effective
tax rate of 22.6%, compared with an effective rate of 21.0%, in 1995. The
increase in the rate is attributable principally to the greater contribution
from underwriting gains, which are fully taxable and increased by $19.4 million
during 1996, whereas the predominantly tax-free investment income increased $7.2
million.

Net income in 1996 was $105.8 million, or $3.86 per share, compared with
$90.3 million, or $3.31 per share, in 1995. Per share results are based on 27.4
million average shares in 1996 and $27.3 million average shares in 1995.

Year Ended December 31, 1995 Compared to Year Ended December 31, 1994
---------------------------------------------------------------------

Premiums earned in 1995 increased 16.4%, primarily reflecting unit growth.
Average premium per policy for the year was substantially unchanged. Net
premiums written in 1995 increased 15.6% over a year earlier, continuing a
growth trend which began in the second quarter of 1993.

The loss ratio in 1995 (loss and loss adjustment expenses related to
premiums earned) was 67.6%, compared with 68.1% in 1994. In contrast to the
previous several years, the 1995 and 1994 loss ratios reflect smaller
contributions from favorable loss reserve development from prior periods.

The expense ratio (policy acquisition costs and other operating expenses
related to premiums earned) was 24.4%, compared with 25.2% in 1994. The
improvement reflects both economies related to greater premium volume and
smaller provisions for agent and employee incentive bonuses in 1995.

Total losses and expenses, excluding interest expense of $2.0 million, were
$567.4 million, resulting in an underwriting gain for the period of $49.0
million, compared with an underwriting gain of $35.6 million in 1994.

23
Investment income in 1995 was $63.0 million, compared with $54.6 million in
1994. The after-tax yield on average investments of $827.9 million (fixed
maturities at cost, equities at market) was 6.89%, compared with 6.84% on
average investments of $727.9 million in 1994. The effective tax rate on
investment income was 9.4% in 1995, compared with 8.8% in 1994. The slightly
higher tax rate reflects an increase in the proportion of investment income
derived from dividend income on equities, principally perpetual preferred
stocks, compared to tax-exempt income. The maintenance of above-average yields
during a period of declining interest rates is, in part, the result of the bond
restructuring program undertaken in 1994 when bonds acquired in lower interest
rate environments were sold with proceeds reinvested at significantly higher
rates. The redemption of bonds acquired during higher interest periods has been
a negative influence on realized yields which will continue in 1996 and 1997.
Bonds matured and called in 1995 totaled $71.0 million, compared with $53.4
million in 1994, and approximately $83.1 million of calls and maturities are
expected in 1996. Average yields being obtained during the first quarter of
1996 on new investments are some 50-75 basis points lower than the average 1995
portfolio yield.

Realized investment gains in 1995 were $1.0 million, compared with realized
losses of $9.9 million in 1994. The 1994 losses reflect principally yield-
enhancing swaps of both fixed maturities and equity securities, including
perpetual preferred stocks, undertaken to recapture capital gains taxes paid in
prior years. The 1995 gains arose in part from the early redemption of fixed-
maturity investments.

The income tax provision of $24.0 million in 1995 represented an effective
tax rate of 21.0%, compared with an effective rate of 19.6%, in 1994. The
increase in the rate is attributable principally to the realization of capital
gains in 1995, in contrast to the realization of losses in 1994.

Net income in 1995 was $90.3 million, or $3.31 per share, compared with
$66.3 million, or $2.43 per share, in 1994. Per share results are based on 27.3
million average shares in both years.

Year Ended December 31, 1994 Compared to Year Ended December 31, 1993
---------------------------------------------------------------------

Premiums earned in 1994 increased 11.7%, reflecting unit growth. Average
premium per policy was substantially unchanged by the May 1, 1994 rate
revisions. Direct premiums written in the first half of 1994 increased 10.7%
over a year earlier, continuing the growth trend which began in the second
quarter of 1993. During the last half of 1994, this increase accelerated to
14.1% over the prior year as a result of the May 1, 1994 rate revisions.

The loss ratio in 1994 was 68.1%, compared with 61.0% in 1993. The higher
loss ratio in 1994 reflects a much smaller contribution from favorable loss
reserve development from prior periods and a reduction in the estimate of
salvage and subrogation recoverable for prior accident years. The major
earthquake which struck Southern California on January 17, 1994 resulted in net
loss claims, after reinsurance recoveries, of approximately $1.2 million, which
added less than 0.25% to the 1994 loss ratio. Earthquake losses were immaterial
as the Company writes only a small amount of homeowners' insurance.
Approximately one half of

24
the net earthquake losses incurred were related to the Company's principal line,
automobile insurance, while the other half was related to the homeowners' line.

The expense ratio (policy acquisition costs and other expenses related to
premiums earned) was 25.2%, compared with 25.0% in 1993.

Total losses and expenses, excluding interest expense of $1,025,000, were
$493.8 million, resulting in an underwriting gain for the period of $35.6
million, compared with an underwriting gain of $66.6 million in 1993.

Investment income in 1994 was $54.6 million, compared with $54.1 million in
1993. The after-tax yield on average investments of $727.9 million (fixed
maturities at cost, equities at market) was 6.84%, compared with 7.05% on
average investments of $683.9 million in 1993. The effective tax rate on
investment income was 8.8% in 1994, compared with 10.9% in 1993, reflecting an
increase in the proportion of tax-exempt interest income. The decline in
realized investment yields reflects principally the redemption and maturity of
bonds and preferred stocks acquired in higher interest rate environments.

Realized investment losses in 1994 were $9.9 million, compared with
realized gains of $3.0 million in 1993. The losses reflect principally yield-
enhancing swaps of both fixed maturities and equity securities, including
perpetual preferred stocks. The 1993 gains arose in significant part from the
redemption of fixed-maturity investments. The realized capital losses were
undertaken to recapture capital gains taxes paid in prior years.

The income tax provision of $16.1 million in 1994 represented an effective
tax rate of 19.6%, compared with an effective rate of 23.3%, in 1993. The
decrease in the rate is attributable principally to the decrease in fully
taxable underwriting income, and the resulting higher proportion of tax exempt
investment income.

Net income in 1994 was $66.3 million, or $2.43 per share, compared with
$96.2 million, or $3.52 per share, in 1993. Per share results are based on 27.3
million average shares in 1994 and 27.4 million average shares in 1993.

Liquidity and Capital Resources

Net cash provided from operating activities in 1996, including $9.7 million
from AFI, was $196.6 million, while funds derived from the sale, redemption or
maturity of investments was $531.5 million, of which approximately 75% was
represented by the sale of equity securities. The amortized cost of fixed-
maturity investments increased by $182.4 million during the year. Equity
investments, including perpetual preferred stocks, increased by $34.8 million at
cost, and short-term cash investments increased by $37.6 million. The amortized
cost of fixed-maturities available for sale that were sold, called or matured
during the year was $133.2 million.

The market value of all investments held at market as "Available for Sale"
exceeded the amortized cost of $1,139.1 million at December 31, 1996 by $29.2
million. That unrealized gain, reflected in shareholders' equity net of
applicable tax effects, was $19.0 million at December 31, 1996 compared with an

25
unrealized gain of $25.2 million at December 31, 1995.  The decrease in market
values since December 31, 1995 reflects principally the increase in intermediate
and long term interest rates during 1996.

The Company's cash and short term investments totaled $69.7 million at
December 31, 1996. Together with funds generated internally, such liquid assets
are more than adequate to pay claims without the sale of long term investments.

Traditionally, it has been the Company's policy not to invest in high yield
or "junk" bonds. In 1995, the Company adopted a policy to place a small
proportion of its investments in the taxable sector in bonds rated lower than
investment grade, but not lower than Ba by Moody's or BB by Standard & Poor's.
At December 31, 1996 bond holdings rated below investment grade totaled $15.2
million at market (cost $14.9 million), or 1.3% of total investments. All but
$1.5 million of such holdings were downgraded to their current ratings
subsequent to purchase. The average rating of the $789.6 million bond
portfolio, excluding AFI, (at amortized cost) was A, while the average effective
maturity, giving effect to anticipated early call, approximates 8.7 years. The
modified duration of the bond portfolio at year-end, excluding AFI, was 5.9
years, reflecting the heavy weighting of high coupon issues, including housing
issues subject to sinking funds, and other issues which are pre-refunded or are
expected to be called prior to their maturity. Duration measures the length of
time it takes to receive all the cash flows produced by a bond, including
reinvestment of interest. Because it measures four factors (maturity, coupon
rate, yield and call terms) which determine sensitivity to changes in interest
rates, modified duration is a much better indicator of price volatility than
simple maturity alone. Bond holdings are broadly diversified geographically,
and, within the tax-exempt sector, consist largely of high coupon revenue
issues, many of which have been pre-refunded and escrowed with U.S. Treasuries.
General obligation bonds of the large eastern cities have generally been
avoided.

Holdings in the taxable sector consist largely of senior public utility
issues. Fixed-maturity investments of $924.8 million, including $68.5 million
held by AFI, (at amortized cost) include $66.7 million of sinking fund
preferreds, principally utility issues. The market value of all fixed
maturities exceeded cost by $29.3 at December 31, 1996. The only securities
held which may be considered derivatives are a small amount of adjustable rate
preferred stocks.

Except for Company-occupied buildings, the Company has no direct
investments in real estate and no holdings of mortgages secured by commercial
real estate.

Equity holdings of $148.1 million at market (cost $148.3 million),
including perpetual preferred issues, are largely confined to the public utility
and banking sectors and represent about 23.1% of total shareholders' equity.

The only significant debt of the Company at December 31, 1996 was a three
year, $75,000,000 revolving credit bank loan. The loan agreement requires the
Company to meet numerous affirmative and negative covenants. The proceeds of
the loan were used to repay a prior loan and to acquire American Fidelity
Insurance Company, with the balance contributed to the Company's new insurance
subsidiaries. The loan agreement may be extended annually for additional
periods

26
of one year each to maintain the three year maturity date.  The interest rate is
variable and is optionally related to the Federal Funds Rate, Bank of New York
Rate (prime rate) or the Eurodollar London Interbank Rate (LIBOR). Based on the
rates effective through June 25, 1997, LIBOR plus .50, the net interest cost on
the loan approximates 6.08%.

In March 1994, the Company's Employee Stock Ownership Plan (the Plan)
purchased 161,000 shares of Mercury's common stock in the open market at a price
of $29.75 per share. The purchases were funded by a $5.0 million bank loan to
the Plan which is guaranteed by the Company. The shares are being allocated to
employees over a five year period, with the initial allocation made in December
1994, and the debt is being retired by Company contributions to the Plan over
the same time period. Since dividends on unallocated shares held by the Plan
are tax deductible if they are used for debt service, as are Company
contributions to the Plan, the net, after-tax interest cost to the Company for
the borrowed funds used for the Plan stock purchase is less than the nominal
6.98% fixed rate of interest on the loan.

In December 1993, the NAIC adopted a risk-based capital formula for
casualty insurance companies which establishes recommended minimum capital
requirements for casualty companies. The formula has been designed to capture
the widely varying elements of risks undertaken by writers of different lines of
insurance having differing risk characteristics, as well as writers of similar
lines where differences in risk may be related to corporate structure,
investment policies, reinsurance arrangements and a number of other factors.
The Company has estimated the Risk-Based Capital Requirements of each of its
insurance subsidiaries as of December 31, 1996. Each of the companies'
policyholders' surplus exceeded the highest level of recommended capital
requirements.

As of December 31, 1996, the Company had no material commitments for
capital expenditures.

Industry and regulatory guidelines suggest that the ratio of a property and
casualty insurer's annual net premiums written to statutory policyholders'
surplus should not exceed 3.0 to 1. Based on the combined surplus of all of the
licensed insurance subsidiaries of $594.8 million at December 31, 1996, and net
written premiums for the twelve months ended on that date of $795.9 million, the
ratio of writings to surplus was approximately 1.3 to 1.

Forward-Looking statements

The foregoing discussion contains forward-looking statements regarding the
Company, its business, prospects and results of operations that are subject to
certain risks and uncertainties posed by factors and events that could cause the
Company's actual business, prospects and results of operations to differ
materially from the historical information contained herein and from those that
may be expressed or implied by such forward-looking statements. Factors that
could cause or contribute to such differences include, among others, the success
of the Company in integrating and profitably operating the business of AFI, the
impact of the permanent rating factor regulations recently adopted by the
California Insurance Commissioner for private passenger automobile policies
issued in California and the level of investment yields obtainable in the

27
Company's investment portfolio in comparison to recent yields, as well as the
cyclical and competitive nature of the property and casualty insurance industry
and general uncertainties regarding loss reserve estimates and legislative and
regulatory changes. Such risks and uncertainties and other factors are
discussed above and in periodic filings with the Securities and Exchange
Commission.

Supplementary Data

Summarized quarterly financial data for 1996 and 1995 is as follows (in
thousands except per share data):

<TABLE>
<CAPTION>
Quarter Ended
----------------------------------------
March 31 June 30 Sept. 30 Dec. 31
-------- -------- -------- -------



<S> <C> <C> <C> <C>
1996
- ----
Earned premiums................................. $169,563 $181,254 $193,298 $210,609
Income before income taxes...................... $ 27,421 $ 34,185 $ 38,078 $ 36,906
Net income...................................... $ 21,911 $ 26,583 $ 28,993 $ 28,277
Earnings per share.............................. $ .80 $ .97 $ 1.06 $ 1.03
Dividends declared per share.................... $ .24 $ .24 $ .24 $ .24

1995
- ----
Earned premiums................................. $144,676 $151,732 $157,179 $162,739
Income before income taxes ..................... $ 22,449 $ 28,679 $ 32,305 $ 30,890
Net income...................................... $ 18,500 $ 22,407 $ 25,157 $ 24,237
Earnings per share.............................. $ .68 $ .82 $ .92 $ .89
Dividends declared per share.................... $ .20 $ .20 $ .20 $ .20
</TABLE>

28
Item 8.  Financial Statements
- ------------------------------


INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
<TABLE>
<CAPTION>
PAGE
<S> <C>
Independent Auditors' Report............................................ 30
Consolidated Financial Statements:
Consolidated Balance Sheets as of December 31, 1996 and 1995........ 31
Consolidated Statements of Income for Each of the Years in the
Three-Year Period Ended December 31, 1996........................... 32
Consolidated Statements of Shareholders' Equity for Each of the
Years in the Three-Year Period Ended December 31, 1996............. 33
Consolidated Statements of Cash Flows for Each of the Years in
the Three-Year Period Ended December 31, 1996....................... 34
Notes to Consolidated Financial Statements.......................... 36
</TABLE>

29
INDEPENDENT AUDITORS' REPORT



The Board of Directors
Mercury General Corporation:


We have audited the accompanying consolidated balance sheets of
Mercury General Corporation and subsidiaries as of December 31, 1996 and 1995,
and the related consolidated statements of income, shareholders' equity and cash
flows for each of the years in the three-year period ended December 31, 1996.
These consolidated financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these consolidated
financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to
above present fairly, in all material respects, the financial position of
Mercury General Corporation and subsidiaries as of December 31, 1996 and 1995,
and the results of their operations and their cash flows for each of the years
in the three-year period ended December 31, 1996, in conformity with generally
accepted accounting principles.



KPMG PEAT MARWICK LLP


Los Angeles, California
February 21, 1997

30
MERCURY GENERAL CORPORATION

AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

DECEMBER 31, 1996 AND 1995

AMOUNTS EXPRESSED IN THOUSANDS, EXCEPT SHARE AMOUNTS

A S S E T S
<TABLE>
<CAPTION>

1996 1995
---- ----
<S> <C> <C>
Investments:
Fixed maturities available for sale (amortized cost
$924,793 in 1996 and $742,409 in 1995)......................... $ 954,108 $ 779,783
Equity securities available for sale (cost $148,264 in
1996 and $113,478 in 1995)..................................... 148,112 114,915
Short-term cash investments, at cost, which approxi-
mates market................................................... 66,067 28,496
---------- ----------
Total investments..................................... 1,168,287 923,194
Cash............................................................... 3,605 2,872
Receivables:
Premiums receivable............................................. 83,748 58,902
Premium notes................................................... 12,395 11,728
Accrued investment income....................................... 18,410 15,870
Other........................................................... 29,655 6,108
---------- ----------
144,208 92,608
Deferred policy acquisition costs.................................. 46,783 33,809
Fixed assets, net.................................................. 30,060 27,464
Other assets....................................................... 26,984 1,709
---------- ----------
$1,419,927 $1,081,656
========== ==========
<CAPTION>
LIABILITIES AND SHAREHOLDERS' EQUITY

Losses and loss adjustment expenses................................ $ 336,685 $ 253,546
Unearned premiums.................................................. 260,878 168,404
Notes payable...................................................... 75,000 25,000
Loss drafts payable................................................ 29,032 20,071
Accounts payable and accrued expenses.............................. 36,463 25,412
Current income taxes............................................... 1,590 388
Deferred income taxes.............................................. 6,349 10,158
Other liabilities.................................................. 32,708 13,489
---------- ----------
Total liabilities..................................... 778,705 516,468
---------- ----------
Shareholders' equity:
Common stock without par value or stated value.
Authorized 30,000,000 shares; issued and outstanding
27,503,925 shares in 1996 and 27,442,675 in 1995.............. 42,644 40,895
Net unrealized investment gains.................................... 18,956 25,227
Unearned ESOP compensation......................................... (2,000) (3,084)
Retained earnings.................................................. 581,622 502,150
---------- ----------
Total shareholders' equity............................ 641,222 565,188
---------- ----------
Commitments and contingencies......................................
$1,419,927 $1,081,656
========== ==========
</TABLE>
See accompanying notes to consolidated financial statements.

31
MERCURY GENERAL CORPORATION
AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF INCOME

THREE YEARS ENDED DECEMBER 31, 1996

AMOUNTS EXPRESSED IN THOUSANDS, EXCEPT PER SHARE DATA
<TABLE>
<CAPTION>

1996 1995 1994
-------- --------- -----
<S> <C> <C> <C>
Revenues:
Earned premiums............................................. $754,724 $616,326 $529,390
Net investment income ...................................... 70,180 62,964 54,586
Net realized investment gains (losses)(note 2).............. (3,173) 1,048 (9,853)
Other....................................................... 3,233 3,341 3,123
-------- -------- --------

Total revenues......................................... 824,964 683,679 577,246
-------- -------- --------

Expenses:
Losses and loss adjustment expenses......................... 501,858 416,556 360,557
Policy acquisition costs ................................... 160,019 128,743 112,682
Other operating expenses.................................... 24,493 22,017 20,566
Interest.................................................... 2,004 2,040 1,025
-------- -------- --------

Total expenses......................................... 688,374 569,356 494,830
-------- -------- --------

Income before income taxes.................................. 136,590 114,323 82,416

Income taxes ................................................. 30,826 24,022 16,121
-------- -------- --------

Net income.................................................. $105,764 $ 90,301 $ 66,295
======== ======== ========

Earnings per share ........................................... $ 3.86 $3.31 $2.43
======== ======== ========
</TABLE>
See accompanying notes to consolidated financial statements.

32
MERCURY GENERAL CORPORATION
AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY

THREE YEARS ENDED DECEMBER 31, 1996

AMOUNTS EXPRESSED IN THOUSANDS
<TABLE>
<CAPTION>


1996 1995 1994
--------- --------- --------
<S> <C> <C> <C>

Common stock, beginning of year.................................................. $ 40,895 $ 40,250 $ 40,014
Proceeds of stock options exercised.............................................. 1,104 384 206
Tax benefit on sales of incentive stock
options......................................................................... 220 74 69
Release of common stock by the ESOP.............................................. 425 187 (39)
-------- -------- -------
Common stock, end of year........................................................ 42,644 40,895 40,250
-------- -------- -------

Net unrealized investment gains (losses) on
securities, beginning of year................................................... 25,227 (12,733) 23,770
Net increase (decrease) in unrealized invest-
ment gains (losses) on securities............................................... (6,271) 37,960 (36,503)
-------- -------- -------
Net unrealized investment gains (losses) on
securities, end of year......................................................... 18,956 25,227 (12,733)
-------- -------- -------

Unearned ESOP compensation relating to common
stock purchases by ESOP......................................................... (3,084) (4,042) (5,000)
Amortization of unearned ESOP compensation....................................... 1,084 958 958
-------- -------- -------
Unearned ESOP compensation, end of year.......................................... (2,000) (3,084) (4,042)
-------- -------- -------

Retained earnings, beginning of year............................................. 502,150 433,686 386,491
Net income....................................................................... 105,764 90,301 66,295
Dividends paid to shareholders................................................... (26,292) (21,837) (19,100)
-------- -------- --------
Retained earnings, end of year................................................... 581,622 502,150 433,686
-------- -------- --------

Total shareholders' equity................................................ $641,222 $565,188 $457,161
======== ======== ========
</TABLE>
See accompanying notes to consolidated financial statements.

33
MERCURY GENERAL CORPORATION
AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

THREE YEARS ENDED DECEMBER 31, 1996
Amounts expressed in thousands
<TABLE>
<CAPTION>

1996 1995 1994
---------- ---------- ------------------
<S> <C> <C> <C>
Cash flows from operating activities:
Net income $ 105,764 $ 90,301 $ 66,295
Adjustments to reconcile net income to net cash
provided from operating activities:
Increase in unpaid losses and loss adjustment
expenses 35,947 26,047 12,198
Increase in unearned premiums 42,276 19,750 19,826
Increase in premium notes receivable (667) (166) (1,618)
Increase in premiums receivable (15,460) (10,161) (10,514)
Increase in deferred policy acquisition costs (7,080) (3,741) (4,345)
Increase in loss drafts payable 5,179 2,292 3,018
Increase (decrease) in accrued income taxes,
excluding deferred tax on change in unrealized
gain 1,016 4,995 (3,260)
Increase (decrease) in accounts payable and accrued
expenses 8,385 3,487 (2,698)
Depreciation 4,067 3,736 3,486
Net realized investment (gains) losses 3,173 (1,048) 9,853
Bond amortization (accretion), net (1,112) (103) 1,466
Other, net 15,136 1,169 (1,523)
--------- --------- ----------
Net cash provided from operating activities 196,624 136,558 92,184

Cash flows from investing activities:
Fixed maturities available for sale:
Purchases (243,779) (204,360) (239,193)
Sales 41,353 47,824 111,773
Calls or maturities 91,834 70,954 53,351
Equity securities available for sale:
Purchases (437,128) (386,343) (120,537)
Sales 398,306 365,696 108,949
Purchase of AFI, less cash acquired (33,629) -- --
Decrease (increase) in short-term cash investments,
net (32,077) (5,801) 7,046
Purchase of fixed assets (5,971) (4,115) (3,711)
Sale of fixed assets 167 494 268
--------- --------- ---------
Net cash used in investing activities $(220,924) $(115,651) $ (82,054)
</TABLE>

(Continued)

34
MERCURY GENERAL CORPORATION
AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

(CONTINUED)
<TABLE>
<CAPTION>


1996 1995 1994
--------- --------- ----------
<S> <C> <C> <C>
Cash flows from financing activities:
Additions to notes payable $ 75,000 $ -- $ 25,000
Principal payments on notes payable (25,000) -- (15,000)
Dividends paid to shareholders (26,291) (21,837) (19,100)
Proceeds from stock options exercised 1,324 458 275
-------- -------- --------
Net cash provided by (used in)
financing activities 25,033 (21,379) (8,825)
-------- -------- --------

Net increase (decrease) in cash 733 (472) 1,305
Cash:
Beginning of the year 2,872 3,344 2,039
-------- -------- --------
End of the year $ 3,605 $ 2,872 $ 3,344
======== ======== ========
</TABLE>

See accompanying notes to consolidated financial statements.

35
MERCURY GENERAL CORPORATION

AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

December 31, 1996 and 1995

(1) Significant Accounting Policies

Principles of Consolidation and Presentation

The Company is primarily engaged in the underwriting of private passenger
automobile insurance in the state of California.

The consolidated financial statements include the accounts of Mercury
General Corporation (the Company) and its wholly-owned subsidiaries, Mercury
Casualty Company, Mercury Insurance Company, California Automobile Insurance
Company, California General Underwriters Insurance Company, Inc., Mercury
Insurance Company of Georgia, Mercury Insurance Company of Illinois, Mercury
Indemnity Company of Georgia and Mercury Indemnity Company of Illinois.
Effective December 1, 1996 the financial statements also include newly acquired
companies American Fidelity Insurance Company, Cimarron Insurance Company, Inc.,
AFI Management Company, Inc. (AFIMC), and American Fidelity Lloyds Insurance
Company (AFL). AFL is not owned by MGC, but is controlled by MGC through its
attorney-in-fact, AFIMC. The acquisition is discussed further in Note 8.
Collectively, the newly-acquired companies, including AFL, are referred to as
AFI. All of the subsidiaries as a group, including AFL, but excluding AFIMC,
are referred to as the Insurance Companies. The consolidated financial
statements have been prepared in conformity with generally accepted accounting
principles (GAAP) which differ in some respects from those filed in reports to
insurance regulatory authorities. All significant intercompany balances and
transactions have been eliminated.

The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosures of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenue and expenses during the reporting
period. Actual results could differ from those estimates.

Investments

Fixed maturities available for sale include those securities that
management intends to hold for indefinite periods, but which may be sold in
response to changes in interest rates, tax planning considerations or other
aspects of asset/liability management. Fixed maturities available for sale,
which include bonds and sinking fund preferred stocks, are carried at market.
Short-term investments are carried at cost, which approximates market.
Investments in equity securities, which include common stocks and non-redeemable
preferred stocks, are carried at market.

36
MERCURY GENERAL CORPORATION
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 1996 and 1995

(1) Significant Accounting Policies (Continued)

In most cases, the market valuations were drawn from standard trade data
sources. In no case were any valuations made by the Company's management.
Equity holdings, including non sinking fund preferred stocks, are, with minor
exceptions, actively traded on national exchanges, and were valued at the last
transaction price.

Temporary unrealized investment gains and losses on securities available
for sale are credited or charged directly to shareholders' equity, net of
applicable tax effects. When a decline in value of fixed maturities or equity
securities is considered other than temporary, a loss is recognized in the
consolidated statement of income. Realized gains and losses are included in the
consolidated statements of income based upon the specific identification method.

Fair Value of Financial Instruments

Statement of Financial Accounting Standards No. 107, "Disclosures about
Fair Value of Financial Instruments", and Statement of Financial Accounting
Standards No. 119, "Disclosure about Derivative Financial Instruments and Fair
Value of Financial Instruments", require disclosure of estimated fair value
information about financial instruments, for which it is practicable to estimate
that value. Under SFAS No. 115, the Company categorizes all of its investments
in debt and equity securities as available for sale. Accordingly, all
investments, including cash and short-term cash investments, are carried on the
balance sheet at their fair value. The carrying amounts and fair values for
investment securities are disclosed in Note 2 and were drawn from standard trade
data sources such as market and broker quotes. The estimated fair value is
equivalent to the carrying value of receivables, accounts payable and other
liabilities. The estimated fair value of notes payable equals their carrying
value, which was based on borrowing rates currently available to the Company for
bank loans with similar terms and maturities. The terms of the notes are
discussed in Note 5.

Premium Income Recognition

Insurance premiums are recognized as income ratably over the term of the
policies. Unearned premiums are computed on the monthly pro rata basis. The
liability is stated gross of reinsurance deductions, with the reinsurance
deduction recorded in other assets.

Net premiums written during 1996, 1995 and 1994 were $795,873,000,
$636,590,000 and $550,838,000, respectively.

37
MERCURY GENERAL CORPORATION
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 1996 and 1995

(1) Significant Accounting Policies (Continued)

One agent produced direct premiums written of approximately 17%, 15% and
13% of the Company's total direct premiums written during 1996, 1995 and 1994,
respectively.

Premium Notes

Premium notes receivable represent the balance due to the Company from
policyholders who elect to finance their premiums over the policy term. The
Company requires both a downpayment and monthly payments as part of its
financing program. Premium finance fees are charged to policyholders who elect
to finance premiums. The fees are charged at rates that vary with the amount
of premium financed. Premium finance fees are recognized over the term of the
premium note based upon the effective yield.

Deferred Policy Acquisition Costs

Acquisition costs related to unearned premiums, which consist of
commissions, premium taxes and certain other underwriting costs, which vary
directly with and are directly related to, the production of business, are
deferred and amortized to income ratably over the terms of the policies.
Deferred acquisition costs are limited to the amount which will remain after
deducting from unearned premiums and anticipated investment income, the
estimated losses and loss adjustment expenses and the servicing costs that will
be incurred as the premiums are earned.

Losses and Loss Adjustment Expenses

The liability for losses and loss adjustment expenses is based upon the
accumulation of individual case estimates for losses reported prior to the close
of the accounting period, plus estimates, based upon past experience, of
ultimate developed costs which may differ from case estimates and of unreported
claims. The liability is stated net of anticipated salvage and subrogation
recoveries. The amount of reinsurance recoverable is included in other
receivables.

Estimating loss reserves is a difficult process as there are many
factors that can ultimately affect the final settlement of a claim and,
therefore, the reserve that is needed. Changes in the law, results of
litigation, medical costs, the cost of repair materials and labor rates can all
impact ultimate claim costs. In addition, time can be a critical part of
reserving determinations since the longer the span between the incidence of a
loss and the payment or settlement of the claim, the more variable the ultimate
settlement amount can be. Accordingly, short-tail claims, such as property
damage claims, tend to be more reasonably predictable than long-tail liability
claims. Management believes that

38
MERCURY GENERAL CORPORATION
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 1996 and 1995

(1) Significant Accounting Policies (Continued)

the liability for losses and loss adjustment expenses is adequate to cover the
ultimate net cost of losses and loss adjustment expenses incurred to date.
Since the provisions are necessarily based upon estimates, the ultimate
liability may be more or less than such provisions.

Depreciation

Buildings and furniture and equipment are depreciated over 30-year and 5-
year to 10-year periods, respectively, on a combination of straight-line and
accelerated methods. Automobiles are depreciated over 5 years, using an
accelerated method.

Earnings per Share

Earnings per share are computed by dividing earnings by the weighted
average number of common shares outstanding of 27,397,173 for 1996, 27,311,707
for 1995, and 27,273,192 for 1994.

Income Taxes

Deferred income taxes result from temporary differences in the recognition
of income and expense for tax and financial reporting purposes.

Reinsurance

In accordance with SFAS No. 113, "Accounting and Reporting for Reinsurance
of Short-Duration and Long-Duration Contracts," the liabilities for unearned
premiums and unpaid losses are stated in the accompanying consolidated financial
statements before deductions for ceded reinsurance. The ceded amounts are
immaterial and are carried in other assets and other receivables. Earned
premiums are stated net of deductions for ceded reinsurance.

The Insurance Companies, as primary insurers, would be required to pay
losses in their entirety in the event that the reinsurers were unable to
discharge their obligations under the reinsurance agreements.

Statements of Cash Flows

Interest paid during 1996, 1995, and 1994 was $1,882,000, $1,970,000, and
$1,001,000, respectively. Income taxes paid were $30,550,000 in 1996,
$18,954,000 in 1995, and $19,315,000 in 1994.

39
MERCURY GENERAL CORPORATION
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 1996 and 1995

(1) Significant Accounting Policies (Continued)

The balance sheet of AFI at acquisition date included the following assets:
investments of $75,310,000, cash of $1,362,000, receivables of $44,418,000 and
other assets of $31,124,000. Liabilities assumed in the acquisition included
unearned premiums of $50,199,000, loss and loss adjustment expense reserves of
$47,039,000 and other liabilities of $19,985,000.

Stock-Based Compensation

During October 1995, the Financial Accounting Standards Board issued
Statement of Financial Accounting Standards No. 123, "Accounting for Stock-Based
Compensation" ("SFAS No. 123"), which is effective for fiscal years beginning
after December 15, 1995. The Company accounts for stock-based compensation
under the accounting methods prescribed by Accounting Principles Board (APB)
Opinion No. 25, as allowed by SFAS No. 123. Disclosure of stock-based
compensation determined in accordance with SFAS No. 123 is presented in Footnote
13. Accordingly, adoption of this pronouncement did not have a material effect
on the financial statements of the Company.

Reclassifications

Certain reclassifications have been made to the prior year balances to
conform to the current year presentation.

(2) Investments and Investment Income

A summary of net investment income is shown in the following table:
<TABLE>
<CAPTION>

Year ended December 31,
(Amounts in thousands)
---------------------------
1996 1995 1994
------- ------- -------
<S> <C> <C> <C>
Interest and dividends on fixed maturities................... $55,132 $50,099 $46,636
Dividends on equity securities............................... 13,385 11,855 7,483
Interest on short-term cash investments...................... 2,126 1,456 894
------- ------- -------
Total investment income............................... 70,643 63,410 55,013
Investment expense........................................... 463 446 427
------- ------- -------
Net investment income................................. $70,180 $62,964 $54,586
======= ======= =======

</TABLE>

40
MERCURY GENERAL CORPORATION
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 1996 and 1995

(2) Investments and Investment Income (Continued)

A summary of net realized investment gains (losses) is as follows:

<TABLE>
<CAPTION>
Year ended December 31,
(Amounts in thousands)
1996 1995 1994
-------- ------- ---------
<S> <C> <C> <C>
Net realized investment gains (losses):
Fixed maturities.................................................................. $ 963 $ (57) $(4,574)
Equity securities................................................................. (4,136) 1,105 (5,279)
------- ------- -------
$(3,173) $ 1,048 $(9,853)
======= ======= =======
</TABLE>

Gross gains and losses realized on the sales of investments (excluding
calls) are shown below:

<TABLE>
<CAPTION>
Year ended December 31,
(Amounts in thousands)
-------------------------------
1996 1995 1994
-------- ------- --------
<S> <C> <C> <C>
Fixed maturities available for sale:
Gross realized gains.............................................................. $ 515 $ 346 $ 718
Gross realized losses............................................................. (1,237) (822) (5,633)
------- ------- -------
Net............................................................................. $ (722) $ (476) $(4,915)
======= ======= =======

Equity securities available for sale:
Gross realized gains.............................................................. $ 2,925 $ 5,154 $ 472
Gross realized losses............................................................. (7,115) (4,049) (5,751)
------- ------- -------
Net............................................................................. $(4,190) $ 1,105 $(5,279)
======= ======= =======
</TABLE>

A summary of the net increase (decrease) in unrealized investment gains
(losses) less applicable income tax expense (benefit), is as follows:

<TABLE>
<CAPTION>
Year ended December 31,
(Amounts in thousands)
-------------------------------
1996 1995 1994
-------- ------- --------
<S> <C> <C> <C>
Net increase (decrease) in net unrealized
investment gains (losses):
Fixed maturities available for sale.............................................. $(8,059) $49,859 $(48,873)
Income tax expense (benefit)..................................................... (2,821) 17,451 (17,106)
------- ------- --------
$(5,238) $32,408 $(31,767)
======= ======= ========

Equity securities................................................................ $(1,589) $ 8,541 $ (7,285)
Income tax expense (benefit)..................................................... (556) 2,989 $ (2,549)
------- ------- --------
$(1,033) $ 5,552 $ (4,736)
======= ======= ========
</TABLE>

41
MERCURY GENERAL CORPORATION
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 1996 and 1995

(2) Investments and Investment Income (Continued)

Accumulated unrealized gains and losses on securities available for sale
follows:
<TABLE>
<CAPTION>
December 31,
(Amounts in thousands)
----------------------
1996 1995
---- ----
<S> <C> <C>
Fixed maturities available for sale:
Unrealized gains................................................................... $ 34,555 $ 41,326
Unrealized losses.................................................................. (5,240) (3,952)
Tax effect......................................................................... (10,260) (13,081)
-------- --------
$ 19,055 $ 24,293
-------- --------

Equity securities available for sale:
Unrealized gains................................................................... $ 2,347 $ 3,135
Unrealized losses.................................................................. (2,499) (1,698)
Tax effect......................................................................... 53 (503)
-------- --------
$ (99) 934
-------- --------

Net unrealized investment gains................................................... $ 18,956 $ 25,227
======== ========
</TABLE>
The amortized cost and estimated market values of investments in fixed
maturities available for sale as of December 31, 1996 are as follows:
<TABLE>
<CAPTION>

Gross Gross Estimated
Amortized Unrealized Unrealized Market
Cost Gains Losses Value
---------- --------- -------- ---------
(Amounts in thousands)
<S> <C> <C> <C> <C>
U.S. Treasury securities and
obligations of U.S. government
corporations and agencies..................... $ 34,218 $ 33 $ 366 $ 33,885
Obligations of states and political
subdivisions.................................. 781,586 30,817 3,642 808,761
Public utilities................................ 12,908 229 87 13,050
Corporate securities............................ 29,368 114 304 29,178
Redeemable preferred stock...................... 66,713 3,362 841 69,234
-------- ------- ------- --------
Totals..................................... $924,793 $34,555 $ 5,240 $954,108
======== ======= ======= ========

</TABLE>

42
MERCURY GENERAL CORPORATION
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

December 31, 1996 and 1995

(2) Investments and Investment Income (Continued)

The amortized cost and estimated market values of investments in fixed
maturities available for sale as of December 31, 1995 are as follows:

<TABLE>
<CAPTION>
Gross Gross Estimated
Amortized Unrealized Unrealized Market
Cost Gains Losses Value
---------- ---------- ---------- ---------
(Amounts in thousands)
<S> <C> <C> <C> <C>
U.S. Treasury securities and
obligations of U.S. government
corporations and agencies..................................... $ 3,659 $ 82 $ 3 $ 3,738
Obligations of states and political
subdivisions.................................................. 630,811 34,197 1,845 663,163
Public utilities................................................ 10,177 783 2 10,958
Corporate securities............................................ 7,682 242 81 7,843
Redeemable preferred stock...................................... 90,080 6,022 2,021 94,081
-------- ------- ------ --------
Totals..................................................... $742,409 $41,326 $3,952 $779,783
======== ======= ====== ========
</TABLE>

Traditionally, it has been the Company's policy not to invest in high yield or
non-investment grade bonds. In 1995, the Company adopted a policy allowing a
small percentage of its investments to be placed in bonds rated lower than
investment grade, but not lower than Ba by Moody's or BB by Standard & Poor's.
At December 31, 1996 bond holdings rated below investment grade totaled
approximately 1.3% of total investments. All but $1.5 million of such holdings
were downgraded subsequent to purchase. The average Standard and Poor's rating
of the bond portfolio is A.

The amortized cost and estimated market value of fixed maturities available for
sale at December 31, 1996, by contractual maturity, are shown below. Expected
maturities will differ from contractual maturities because borrowers may have
the right to call or prepay obligations with or without call or prepayment
penalties.
<TABLE>
<CAPTION>

Estimated
Amortized Market
Cost Value
---------- ---------
(Amounts in thousands)
----------------------
<S> <C> <C>
Fixed maturities available for sale:
Due in one year or less.................... $ 47,288 $ 48,583
Due after one year through five years...... 207,804 214,782
Due after five years through ten years..... 405,721 415,942
Due after ten years........................ 263,980 274,801
-------- --------
$924,793 $954,108
======== ========
</TABLE>

43
MERCURY GENERAL CORPORATION
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

December 31, 1996 and 1995

(2) Investments and Investment Income (Continued)

The Company utilizes repurchase agreements for investing funds overnight. All
repurchase agreements utilized require U.S. Treasury securities or obligations
of U.S. government corporations or agencies as collateral.

(3) Fixed Assets

A summary of fixed assets follows:

<TABLE>
<CAPTION>
December 31,
(Amounts in thousands)
--------------------------
1996 1995
---- ----
<S> <C> <C>
Land................................ $ 6,128 $ 6,084
Buildings........................... 21,430 20,432
Furniture and equipment............. 23,287 18,410
Leasehold improvements.............. 1,238 1,128
-------- --------
52,083 46,054
Less accumulated depreciation....... (22,023) (18,590)
-------- --------
Net fixed assets................... $ 30,060 $ 27,464
======== ========
</TABLE>

(4) Deferred Policy Acquisition Costs

Policy acquisition costs incurred and amortized to income are as follows:

<TABLE>
<CAPTION>
Years ended December 31,
(Amounts in thousands)
----------------------------------
1996 1995 1994
---- ---- ----
<S> <C> <C> <C>
Balance, beginning of year................. $ 33,809 $ 30,068 $ 25,723
DAC acquired in purchase of AFI............ 5,850 -- --
Costs deferred during the year............. 167,143 132,484 117,027
Amortization charged to expense............ (160,019) (128,743) (112,682)
--------- -------- --------
Balance, end of year....................... $ 46,783 $ 33,809 $ 30,068
========= ======== ========
</TABLE>

(5) Notes Payable

Notes payable at December 31, 1996 consists of three unsecured notes payable
under a credit agreement dated November 21, 1996. The combined principal amount
on the notes of $75,000,000 is payable on November 21, 1999. The loan agreement
may be extended annually for additional periods of one year each to maintain the
three year maturity date. The interest rate is variable and is optionally
related to the Federal Funds rate, Bank of New York prime rate or the Eurodollar
London Interbank rate (LIBOR). Based on the rates effective through June 25,
1997, the net interest cost on the loan at December 31, 1996 is approximately
6.08%.

44
MERCURY GENERAL CORPORATION
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

December 31, 1996 and 1995

(5) Notes Payable (Continued)

The terms of the loan agreement include certain affirmative and negative
covenants, all of which are met by the Company at December 31, 1996.

(6) Income Taxes

The Company and its subsidiaries file a consolidated Federal income tax
return.

The provision for income tax expense (benefit) consists of the following
components:

<TABLE>
<CAPTION>

Year ended December 31,
(Amounts in thousands)
-----------------------------
1996 1995 1994
-------- -------- -------
<S> <C> <C> <C>
Federal
Current.... $31,880 $24,016 $15,318
Deferred... (1,139) (92) 707
------- ------- -------
$30,741 $23,924 $16,025
======= ======= =======
State
Current.... $ 85 $ 98 $ 96
Deferred... -- -- --
------- ------- -------
$ 85 $ 98 $ 96
======= ======= =======
Total
Current.... $31,965 $24,114 $15,414
Deferred... (1,139) (92) 707
------- ------- -------
Total... $30,826 $24,022 $16,121
======= ======= =======
</TABLE>

The income tax provision reflected in the consolidated statements of income
is less than the expected federal income tax on income before income taxes as
shown in the table below:

<TABLE>
<CAPTION>
Year ended December 31,
(Amounts in thousands)
------------------------------
1996 1995 1994
-------- -------- --------
<S> <C> <C> <C>
Computed tax expense at 35% .................................. $ 47,807 $40,013 $ 28,846
Tax-exempt interest income.................................... (15,626) (13,718) (12,216)
Dividends received deduction.................................. (4,949) (4,936) (4,253)
Reduction of losses incurred deduction for 15% of
income on securities purchased after August 7, 1986.......... 2,974 2,546 2,220
Other, net.................................................... 620 117 1,524
-------- -------- --------
Income tax expense....................................... $30,826 $24,022 $ 16,121
======= ======= ========

</TABLE>

45
MERCURY GENERAL CORPORATION
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

December 31, 1996 and 1995

(6) Income Taxes (Continued)

The "temporary differences" that give rise to a significant portion of the
deferred tax asset (liability) relate to the following:

<TABLE>
<CAPTION>
December 31,
(Amounts in thousands)
------------------------------
1996 1995 1994
-------- -------- -------
<S> <C> <C> <C>
Deferred tax assets
Discounting of loss reserves and salvage
and subrogation recoverable for tax
purposes......................................................... $ 6,123 $ 5,030 $ 5,030
Tax benefit on net unrealized loss on
securities carried at market value............................... -- -- 6,856
Other deferred tax assets......................................... 1,358 638 534
-------- -------- -------
Total gross deferred tax assets................................. 7,481 5,668 12,420
Less valuation allowance....................................... -- -- --
-------- -------- -------
Net deferred tax assets........................................ 7,481 5,668 12,420
-------- -------- -------

Deferred tax liabilities
Tax liability on net unrealized gain on
securities carried at market value............................... (10,207) (13,584) --
Tax depreciation in excess of book
depreciation..................................................... (1,270) (1,184) (1,192)
Accretion on bonds................................................ (784) (742) (574)
Other deferred tax liabilities.................................... (1,569) (316) (464)
-------- -------- -------
-------- ------- -------
Total gross deferred tax liabilities........................... (13,830) (15,826) (2,230)
-------- -------- -------
Net deferred tax assets (liabilities).......................... $ (6,349) $(10,158) $10,190
======== ======== =======

</TABLE>

46
MERCURY GENERAL CORPORATION
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

December 31, 1996 and 1995

(7) Reserves for Losses and Loss Adjustment Expenses

Activity in the reserves for losses and loss adjustment expenses is
summarized as follows:

<TABLE>
<CAPTION>

Year ended December 31,
(Amounts in thousands)
--------------------------------------
1996 1995 1994
-------- -------- --------
<S> <C> <C> <C>
Gross reserves for losses and loss
adjustment expenses at beginning of year.......... $253,546 $227,499 $215,301
Less reinsurance recoverable..................... (2,556) (4,107) (776)
-------- -------- --------
Net reserves, beginning of year.................... 250,990 223,392 214,525

Reserves acquired in purchase of AFI............... 24,231 -- --

Incurred losses and loss adjustment expenses
related to:
Current year..................................... 505,726 423,264 370,631
Prior years...................................... (3,868) (6,708) (10,074)
-------- -------- --------
Total incurred losses and loss adjustment
expenses......................................... 501,858 416,556 360,557
-------- -------- --------

Loss and loss adjustment expense payments
related to:
Current year..................................... 298,099 243,294 208,418
Prior years...................................... 167,226 145,664 143,272
-------- -------- --------
Total payments..................................... 465,325 388,958 351,690
-------- -------- --------

Net reserves for losses and loss adjustment
expenses at end of year........................... 311,754 250,990 223,392
Reinsurance recoverable............................ 24,931 2,556 4,107
-------- -------- --------
Gross reserves, end of year........................ $336,685 $253,546 $227,499
======== ======== ========
</TABLE>

Decreases in incurred losses relating to prior years reflects the favorable loss
experience during these years attributable to a number of combined factors which
have produced favorable frequency and severity trends in recent years. In
addition, actuarial assumptions based on historical trends have proved to be
conservative.

47
MERCURY GENERAL CORPORATION
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 1996 and 1995

(8) Acquisition of American Fidelity Insurance Company

Effective November 30, 1996 the Company acquired all of the issued and
outstanding common stock of American Fidelity Insurance Company, including its
subsidiaries as described in Note 1, for $35.0 million. The acquisition was paid
for in cash with funds raised by increasing the Company's notes payable under
the bank credit agreement discussed in Note 5. On December 30, 1996 the Company
contributed an additional $15.0 million to AFI. The acquisition was accounted
for using the purchase method and resulted in a minimal amount of negative
goodwill. The purchase agreement includes an indemnification by the seller on
the loss and loss adjustment expense reserves of AFI at the acquisition date,
excluding the mechanical breakdown line, to avoid any impact on the Company's
financial statements from any future adverse development on the acquisition date
loss reserves.

AFI writes property and casualty insurance, primarily in Oklahoma, Kansas
and Texas, where the companies are domiciled. Its primary lines are automobile
and mechanical breakdown insurance. The results of operations for the month of
December are included in the consolidated financial statements of the Company.

The following unaudited proforma consolidated results of operations for
1996 and 1995 give effect to the acquisition as though it had occurred at the
beginning of each year presented:

<TABLE>
<CAPTION>
Pro Forma Results for the year ended
December 31,
(Amounts in thousands,
except per share data)
----------------------
1996 1995
---- ----
<S> <C> <C>
Revenues $891,243 $756,728
Pretax operating income $136,912 $117,092
Income before income taxes $133,691 $118,293
Net income per share $3.79 $3.39
</TABLE>

(9) Dividend Restrictions

The Insurance Companies are subject to the financial capacity guidelines
established by the Office of the Commissioner of Insurance of their domicile
states. The payment of dividends from statutory unassigned surplus of the
Insurance Companies is restricted, subject to certain statutory limitations.
For the year 1997, the direct insurance subsidiaries of the Company are
permitted to pay approximately $61,471,000 in dividends to the Company without
the prior approval of the Commissioner of Insurance of the state of domicile.

48
MERCURY GENERAL CORPORATION
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 1996 and 1995

(9) Dividend Restrictions (Continued)

The above statutory regulations may have the effect of indirectly limiting the
ability of the Company to pay dividends.

(10) Statutory Balances and Accounting Practices

The Insurance Companies prepare their statutory financial statements in
accordance with accounting practices prescribed or permitted by the various
state insurance departments. Prescribed statutory accounting practices include
a variety of publications of the National Association of Insurance Commissioners
(NAIC), as well as state laws, regulations, and general administrative rules.
Permitted statutory accounting practices encompass all accounting practices not
so prescribed. As of December 31, 1996, there were no material permitted
statutory accounting practices utilized by the Insurance Companies. The NAIC is
working on a project to codify statutory accounting practices, the result of
which is expected to constitute the only source of "prescribed" statutory
accounting practices. When complete, that project will most likely change the
definition of prescribed versus permitted statutory accounting practices and may
result in changes to the accounting policies that insurance enterprises use to
prepare their statutory financial statements.

The Insurance Companies' statutory net income, as reported to regulatory
authorities, was $97,979,000, $86,210,000, and $62,861,000 for the years ended
December 31, 1996, 1995 and 1994, respectively. The statutory policyholders'
surplus of the Insurance Companies, as reported to regulatory authorities, as of
December 31, 1996 and 1995 was $594,799,000 and $479,114,000, respectively.

The Company has estimated the Risk-Based Capital Requirements of each of its
insurance subsidiaries as of December 31, 1996 according to the formula issued
by the NAIC. Each of the companies' policyholders' surplus exceeded the highest
level of recommended capital requirements.

(11) Commitments and Contingencies

The Company is obligated under various noncancellable lease agreements
providing for office space and equipment rental that expire at various dates
through the year 2002. Total rent expense under these lease agreements, all of
which are operating leases, was $1,583,000, $1,461,000 and $1,492,000 for the
years ended December 31, 1996, 1995 and 1994, respectively. Mercury Casualty

49
MERCURY GENERAL CORPORATION
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 1996 and 1995

(11) Commitments and Contingencies (Continued)

Company will receive minimum future rentals on various noncancellable operating
leases on a building in Brea, California. The annual rental commitments,
expressed in thousands, are shown as follows:
<TABLE>
<CAPTION>

Rent Rent
Year Expense Income
---- ------- ------
<S> <C> <C>
1997................... $1,599 $(486)
1998................... $1,505 $(280)
1999................... $1,555 $(238)
2000................... $ 973 $ (91)
2001................... $ 525 $ --
Thereafter............. $ 15 $ --
</TABLE>

The Company and its subsidiaries are defendants in various lawsuits generally
incidental to their business. In most of these actions, plaintiffs assert
claims for exemplary and punitive damages which are not insurable under
California judicial decisions. The Company vigorously defends these actions,
unless a reasonable settlement appears appropriate. Management does not expect
the ultimate disposition of these lawsuits to have a material effect on the
Company's consolidated operations or financial position.

(12) Profit Sharing Plan

The Company, at the option of the Board of Directors, may make annual
contributions to an employee profit sharing plan. The contributions are not to
exceed the greater of the Company's net income for the plan year or its retained
earnings at that date. In addition, the annual contributions may not exceed an
amount equal to 15% of the compensation paid or accrued during the year to all
participants under the plan. The annual contribution was $1,000,000 for each of
the plan years ended December 31, 1996, 1995 and 1994.

The Profit Sharing Plan also includes an option for employees to make salary
deferrals under Section 401(k) of the Internal Revenue Code. Company matching
contributions, at a rate set by the Board of Directors, totaled $955,000,
$773,000, and $762,000 for the plan years ended December 31, 1996, 1995 and
1994.

Effective March 11, 1994 the Profit Sharing Plan also includes a leveraged
employee stock ownership plan (ESOP) that covers substantially all employees.
The Company makes annual contributions to the ESOP equal to the ESOP's debt
service less dividends received by the ESOP. Dividends received by the ESOP on

50
MERCURY GENERAL CORPORATION
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

December 31, 1996 and 1995

(12) Profit Sharing Plan (Continued)

unallocated shares are used to pay debt service and the ESOP shares serve as
collateral for its debt. As the debt is repaid, shares are released from
collateral and allocated to employees, based on the proportion of debt service
paid in the year. The Company accounts for its ESOP in accordance with
Statement of Position 93-6. Accordingly, the debt of the ESOP, which was
$3,000,000, $4,000,000 and $5,000,000 at December 31, 1996, 1995 and 1994,
respectively, is recorded in the balance sheet as other liabilities. The shares
pledged as collateral are reported as unearned ESOP compensation in the
shareholders' equity section of the balance sheet. As shares are committed to
be released from collateral, the Company reports compensation expense equal to
the current market price of the shares, and reduces unearned ESOP compensation
by the original cost of the shares. The difference between the market price and
cost of the shares is charged to common stock. As shares are committed to be
released from collateral, the shares become outstanding for earnings-per-share
computations. Dividends on allocated ESOP shares are recorded as a reduction of
retained earnings; dividends on unallocated ESOP shares are recorded as a
reduction of accrued interest. ESOP compensation expense was $1,509,000,
$1,145,000 and $919,000 in 1996, 1995 and 1994, respectively. The ESOP shares
as of December 31 were as follows:
<TABLE>
<CAPTION>

1996 1995
---- ----
<S> <C> <C>
Allocated shares 64,400 32,200
Shares committed-to-be released 32,200 32,200
Unreleased shares 64,400 96,600
---------- ----------
Total ESOP shares 161,000 161,000
========== ==========
Market value of unreleased shares at
December 31, $3,381,000 $4,613,000
========== ==========
</TABLE>

(13) Common Stock

The Company adopted a stock option plan in October 1985 (the "1985 Plan")
under which 2,700,000 shares were reserved for issuance. Options granted during
1985 were exercisable immediately. Subsequent options granted become
exercisable 20% per year beginning one year from the date granted. All options
were granted at the market price on the date of the grant and expire in 10
years.

In May 1995 the Company adopted The 1995 Equity Participation Plan (the "1995
Plan") which succeeds the Company's 1985 Plan. Under the 1995 Plan, 2,700,000
shares of Common Stock are authorized for issuance upon exercise of options,
stock appreciation rights and other awards, or upon vesting of restricted or
deferred stock awards. During 1995, the Company granted incentive stock options
under both the 1995 Plan and the 1985 Plan. The options granted during 1996,
1995 and 1994 become exercisable 20% per year beginning one year from the date
granted and were granted at the market price on the date of the grant. The
options expire in 10 years.

51
MERCURY GENERAL CORPORATION
AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

December 31, 1996 and 1995

(13) Common Stock (Continued)

As explained in Note 1, the Company applies APB Opinion No. 25 in accounting
for its stock option plan. Accordingly, no compensation cost has been
recognized in the Statements of Income. Had compensation cost for the Company's
Plans been determined based on the fair value at the grant dates consistent with
the method of SFAS No. 123, the Company's net income would have been reduced by
$295,000 and $116,000 in 1996 and 1995, respectively, and earnings per share
would have been reduced by $.01 in each year. Calculations of the fair value
under the method prescribed by SFAS No. 123 were made using the Black-Scholes
option-pricing model with the following weighted-average assumptions used for
grants in 1996 and 1995: dividend yield of 2.0 percent for both years, expected
volatility of 30 percent for both years and expected lives of 7 years for both
years. The risk-free interest rates used were 5.5 and 6.4 percent for the
options granted during 1996 and 7.4 and 6.4 percent for the options granted
during 1995.

A summary of the status of the Company's plans as of December 31, 1994, 1995
and 1996 and changes during the years ending on those dates is presented below:

<TABLE>
<CAPTION>

1996 1995 1994
---------------------- ------------------- ------------------
Weighted Weighted Weighted
Average Average Average
Exercise Exercise Exercise
Shares Price Shares Price Shares Price
------- -------- ------- -------- ------- --------
<S> <C> <C> <C> <C> <C> <C>
Outstanding at beginning of year 365,325 $24.234 237,925 $18.602 264,740 $17.428
Granted during the year 60,000 46.156 155,000 31.09 4,000 27.000
Exercised during the year (61,250) 15.425 (27,600) 14.177 (27,815) 7.393
Canceled or expired (2,400) 27.000 -- -- (3,000) 30.125
------- ------- -------
Outstanding at end of year 361,675 28.904 365,325 24.234 237,925 18.602
======= ======= =======

Options exercisable at year-end 134,075 141,725 142,725
Weighted-average fair value of options
granted during the year $16.22 $11.50 N/A

</TABLE>

The following table summarizes information regarding the stock options
outstanding at December 31, 1996:

<TABLE>
<CAPTION>

Number Weighted Avg. Weighted Avg. Number Weighted Avg.
Range of Outstanding Remaining Exercise Exercisable Exercise
Exercise Prices at 12/31/96 Contractual Life Price at 12/31/96 Price
- --------------- ----------- ---------------- ------------- ----------- -------------
<S> <C> <C> <C> <C> <C>
$6.75 to 8.00 69,625 1.67 years $ 7.864 69,625 $ 7.864
$30.00 to 31.875 232,050 7.58 30.756 64,450 30.544
$43.50 to 48.8125 60,000 9.33 46.156 -- --
------- -------
$6.75 to 48.8125 361,675 6.73 28.904 134,075 18.766
======= =======

</TABLE>

52
Item 9.  Changes in and Disagreements with Accountants on Accounting and
---------------------------------------------------------------
Financial Disclosure
--------------------

None.

PART III

Item 10. Directors and Executive Officers of the Registrant
--------------------------------------------------

Section 16(a) of the Securities Exchange Act of 1934 requires the
directors, officers and certain other employees of the registrant, and
persons who own more than ten percent of a registered class of the
registrant's equity securities, ("Reporting Persons") to file with the
Securities and Exchange Commission initial reports of ownership and
reports of changes in ownership of Common Stock of the registrant. Due
dates for these reports have been established and the registrant is
required to disclose any failure to file by these dates during 1996. To
the registrant's knowledge, all of these requirements were satisfied.

Item 11. Executive Compensation
----------------------

Item 12. Security ownership of Certain Beneficial Owners and Management
--------------------------------------------------------------

Item 13. Certain Relationships and Related Transactions
----------------------------------------------

Information regarding executive officers of the Company is included in Part
I. For this and other information called for by Items 10, 11, 12 and 13,
reference is made to the Company's definitive proxy statement for its Annual
Meeting of Shareholders, to be held on May 14, 1997, which will be filed with
the Securities and Exchange Commission within 120 days after December 31, 1996,
and which is incorporated herein by reference.

PART IV

Item 14. Exhibits, Financial Statement Schedules and Reports on Form 8-K
---------------------------------------------------------------

(a) The following documents are filed as a part of this report:

1. Financial Statements: The Consolidated Financial Statements for the
year ended December 31, 1996 are contained herein as listed in the Index to
Consolidated Financial Statements on page 29.

2. Financial Statement Schedules:

Title
-----

Auditors' Report on Financial Statement Schedules
Schedule I -- Summary of Investments -- Other than Investments in
Related Parties
Schedule II -- Condensed Financial Information of Registrant

53
Schedule IV -- Reinsurance

All other schedules are omitted as the required information is inapplicable
or the information is presented in the Consolidated Financial Statements or
Notes thereto.

3. Exhibits:
3.1** Articles of Incorporation of the Company, as amended to date.
3.2@@ By-laws of the Company, as amended to date.
4.1* Shareholders' Agreement dated as of October 7, 1985 among the
Company, George Joseph and Gloria Joseph.
10.1* Form of Agency Contract.

10.2# Management Agreement, as amended, effective July 1, 1992, among
the Company, Mercury Casualty Company, Mercury Insurance Company
and California Automobile Insurance Company.

10.3## Profit Sharing Plan, as Amended and Restated as of March 11,
1994.
10.4## ESOP Feature Trust Agreement between the Company and Wells Fargo
Bank, N.A., as Trustee, effective March 1, 1994.
10.5## ESOP Loan Agreement between Union Bank and Wells Fargo Bank,
N.A., as Trustee, of the Mercury General Corporation ESOP
Feature Trust dated as of March 11, 1994.
10.6## Continuing Guaranty, dated as of March 11, 1994, executed by
Mercury General Corporation in favor of Union Bank.
10.7** Amendment 1994-I to the Mercury General Corporation Profit
Sharing Plan.
10.8** Amendment 1994-II to the Mercury General Corporation Profit
Sharing Plan.
10.9 Amendment 1996-I to the Mercury General Corporation Profit
Sharing Plan.
10.10 Amendment 1997-I to the Mercury General Corporation Profit
Sharing Plan.
10.11 Revolving Credit Agreement by and among Mercury General
Corporation, the Lenders Party Thereto and The Bank of New York,
as Agent dated as of November 21, 1996.
10.12** Property Per Risk Excess of Loss Reinsurance Agreement between
National Reinsurance Corporation and Mercury Casualty Company,
effective April 1, 1995.
10.13** Endorsement No. 1 to the Property Per Risk Excess of Loss
Agreement effective April 1, 1995.
10.14@@ Endorsement No. 2 to the Property Per Risk Excess of Loss
Agreement effective April 1, 1995.
10.15@@ Endorsement No. 3 to the Property Per Risk Excess of Loss
Agreement effective April 1, 1995.
10.16@@ Management Agreement effective January 1, 1995 between the
Company and Mercury Insurance Company of Illinois.
10.17@@ Management Agreement effective January 1, 1995 between the
Company and Mercury Indemnity Company of Illinois.
10.18@@ Management Agreement effective January 1, 1995 between the
Company and Mercury Insurance Company of Georgia.
10.19@@ Management Agreement effective January 1, 1995 between the
Company and Mercury Indemnity Company of Georgia.

54
10.20@  The 1995 Equity Participation Plan.
10.21 Stock Purchase Agreement between Mercury General Corporation as
Purchaser and AFC as Seller dated November 15, 1996.
21.1 Subsidiaries of the Company.
23.1 Accountants' Consent.
27.1 Financial Data Schedule

* This document was filed as an exhibit to Registrant's Registration Statement
on Form S-1, File No. 33-899, and is incorporated herein by this reference.

# This document was filed as an exhibit to Registrant's Form 10-K for the
fiscal year ended December 31, 1992, and is incorporated herein by this
reference.

## This document was filed as an exhibit to Registrant's Form 10-K for the
fiscal year ended December 31, 1993, and is incorporated herein by this
reference.

** This document was filed as an exhibit to Registrant's Form 10-K for the
fiscal year ended December 31, 1994, and is incorporated herein by this
reference.

@ This document was filed as an exhibit to Registrant's Form S-8 filed on March
8, 1996 and is incorporated herein by this reference.

@@ This document was filed as an exhibit to Registrant's Form 10-K for the
fiscal year ended December 31, 1995, and is incorporated herein by this
reference.

(b) Reports on Form 8-K:
None

55
SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

MERCURY GENERAL CORPORATION



By GEORGE JOSEPH
-------------------------------------
George Joseph
Chief Executive Officer and
Chairman of the Board

March 22, 1996

Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
Registrant and in the capacities and on the dates indicated.

<TABLE>
<CAPTION>

Signature Title Date
--------- ----- ----
<S> <C> <C>
Chief Executive Officer
and
Chairman of the Board
GEORGE JOSEPH (Principal Executive Officer) March 18, 1997
- --------------------------
George Joseph


Chief Financial Officer
KEITH L. PARKER (Principal Financial Officer) March 18, 1997
- --------------------------
Keith L. Parker


Vice President and Controller
DONNA J. MOORE (Principal Accounting Officer) March 18, 1997
- --------------------------
Donna J. Moore


NATHAN BESSIN Director March 18, 1997
- --------------------------
Nathan Bessin


BRUCE A. BUNNER Director March 18, 1997
- --------------------------
Bruce A. Bunner


MICHAEL D. CURTIUS Director March 18, 1997
- --------------------------
Michael D. Curtius

</TABLE>

56
<TABLE>
<CAPTION>

Signature Title Date
--------- ----- ----
<S> <C> <C>

RICHARD E. GRAYSON Director March 18, 1997
- --------------------------
Richard E. Grayson


GLORIA JOSEPH Director March 18, 1997
- ---------------------------
Gloria Joseph


CHARLES MCCLUNG Director March 18, 1997
- ---------------------------
Charles McClung


DONALD P. NEWELL Director March 18, 1997
- ---------------------------
Donald P. Newell


DONALD R. SPUEHLER Director March 18, 1997
- ---------------------------
Donald R. Spuehler

</TABLE>

57
AUDITORS' REPORT ON FINANCIAL STATEMENT SCHEDULES



The Board of Directors
Mercury General Corporation:


Under date of February 21, 1997, we reported on the consolidated balance
sheets of Mercury General Corporation and subsidiaries as of December 31, 1996
and 1995, and the related consolidated statements of income, shareholders'
equity and cash flows for each of the years in the three-year period ended
December 31, 1996, as contained in the annual report on Form 10-K for the year
1996. In connection with our audits of the aforementioned consolidated
financial statements, we also have audited the related financial statement
schedules as listed under Item 14(a)2. These financial statement schedules are
the responsibility of the Company's management. Our responsibility is to
express an opinion on these financial statement schedules based on our audits.

In our opinion, the related financial statement schedules, when considered in
relation to the basic consolidated financial statements taken as a whole,
present fairly, in all material respects, the information set forth therein.



KPMG PEAT MARWICK LLP



Los Angeles, California
February 21, 1997



S-1
SCHEDULE I

MERCURY GENERAL CORPORATION

SUMMARY OF INVESTMENTS
OTHER THAN INVESTMENTS IN RELATED PARTIES

DECEMBER 31, 1996

AMOUNTS IN THOUSANDS

<TABLE>
<CAPTION>

Amount at
which shown
in the
Type of Investment Cost Value balance sheet
- ------------------ -------- ---------- -------------
<S> <C> <C> <C>
Fixed maturities available for sale
Bonds:
U.S. Government......................... $ 34,218 $ 33,885 $ 33,885
States, Municipalities.................. 781,586 808,761 808,761
Public utilities........................ 12,908 13,050 13,050
All other corporate bonds............... 29,368 29,178 29,178
Redeemable preferred stock................ 66,713 69,234 69,234
---------- -------- ----------

Total fixed maturities available for
sale.................................. 924,793 954,108 954,108
---------- -------- ----------

Equity securities:
Common stocks:
Public utilities........................ 20,726 21,360 21,360
Banks, trust and insurance companies.... 544 493 493
Industrial, Miscellaneous and
all other.............................. 1,535 2,209 2,209
Nonredeemable preferred stocks............ 125,459 124,050 124,050
---------- -------- ----------

Total equity securities available for
sale.................................. 148,264 148,112 148,112
---------- -------- ----------

Short-term investments........................ 66,067 66,067
---------- ----------

Total investments....................... $1,139,124 $1,168,287
========== ==========

</TABLE>



S-2
SCHEDULE I, CONTINUED

MERCURY GENERAL CORPORATION

SUMMARY OF INVESTMENTS
OTHER THAN INVESTMENTS IN RELATED PARTIES

DECEMBER 31, 1995

AMOUNTS IN THOUSANDS
<TABLE>
<CAPTION>

Amount at
which shown
in the
Type of Investment Cost Value balance sheet
- ------------------ -------- -------- -------------
<S> <C> <C> <C>
Fixed maturities available for sale
Bonds:
U.S. Government.......................... $ 3,659 $ 3,738 $ 3,738
States, Municipalities................... 630,811 663,163 663,163
Public utilities......................... 10,177 10,958 10,958
All other corporate bonds................ 7,682 7,843 7,843
Redeemable preferred stock................ 90,080 94,081 94,081
-------- -------- --------

Total fixed maturities available for
sale.................................... 742,409 779,783 779,783
-------- -------- --------

Equity securities:
Common stocks:
Public utilities......................... 18,787 19,714 19,714
Banks, trust and insurance companies..... 535 469 469
Industrial, Miscellaneous and
all other............................... 1,133 1,524 1,524
Nonredeemable preferred stocks............ 93,023 93,208 93,208
-------- -------- --------

Total equity securities available for
sale.................................... 113,478 114,915 114,915
-------- -------- --------

Short-term investments......................... 28,496 28,496
-------- --------

Total investments........................ $884,383 $923,194
======== ========

</TABLE>



S-3
SCHEDULE II

MERCURY GENERAL CORPORATION

CONDENSED FINANCIAL INFORMATION OF REGISTRANT

BALANCE SHEETS

December 31, 1996 and 1995

Amounts in thousands

ASSETS
<TABLE>
<CAPTION>
1996 1995
-------- --------
<S> <C> <C>
Investments:
Fixed maturities available for sale (amortized
cost $3,003 in 1996 and $3,771 in 1995)...................... $ 3,012 $ 3,770
Equity securities, available for sale (cost
$17,169 in 1996 and $12,943 in 1995)......................... 16,877 12,841
Short-term cash investments.................................... 8,090 4,746
Investment in subsidiaries..................................... 697,059 574,224
-------- --------
Total investments...................................... 725,038 595,581

Amounts due from affiliates.......................................... 5,014 3,834
Income taxes......................................................... 1,988 2,615
Other assets......................................................... 2,303 2,110
-------- --------
$734,343 $604,140
======== ========

LIABILITIES AND SHAREHOLDERS' EQUITY

Notes payable........................................................ $ 75,000 $25,000
Accounts payable and accrued expenses................................ 12,311 8,611
Other liabilities.................................................... 5,807 5,341
-------- --------
Total liabilities............................................. 93,118 38,952
-------- --------
Shareholders' equity:
Common stock.................................................. 42,644 40,895
Net unrealized investment gains .............................. 18,959 25,227
Unearned ESOP compensation....................................... (2,000) (3,084)
Retained earnings................................................ 581,622 502,150
-------- --------
Total shareholders' equity................................... 641,225 565,188
-------- --------
$734,343 $604,140
======== ========
</TABLE>

See notes to condensed financial information

S-4
SCHEDULE II, CONTINUED
MERCURY GENERAL CORPORATION

CONDENSED FINANCIAL INFORMATION OF REGISTRANT

STATEMENTS OF INCOME

Three years ended December 31, 1996

Amounts in thousands
<TABLE>
<CAPTION>
1996 1995 1994
-------- -------- --------
<S> <C> <C> <C>
Revenues:
Net investment income...................................... $ 1,489 $ 1,824 $ 1,389
Management fee income from subsidiaries.................... 118,657 101,823 101,858
Other...................................................... 8 27 (704)
-------- -------- --------
Total revenues......................................... 120,154 103,674 102,543
-------- -------- --------
Expenses:
Loss adjustment expenses................................... 79,934 68,048 68,771
Policy acquisition costs................................... 20,345 17,087 17,953
Other operating expenses................................... 19,336 16,627 15,544
Interest................................................... 2,004 2,040 1,025
-------- -------- --------
Total expenses......................................... 121,619 103,802 103,293
-------- -------- --------
Loss before income taxes and equity in net
income of subsidiaries.................................... (1,465) (128) (750)

Income tax benefit........................................... (536) (386) (506)
-------- -------- --------

Income (loss) before equity in net income
of subsidiaries........................................... (929) 258 (244)

Equity in net income of subsidiaries......................... 106,693 90,043 66,539
-------- -------- --------
Net income................................................ $105,764 $ 90,301 $ 66,295
======== ======== ========
</TABLE>

See notes to condensed financial information.

S-5
SCHEDULE II, CONTINUED

MERCURY GENERAL CORPORATION

CONDENSED FINANCIAL INFORMATION OF REGISTRANT

STATEMENTS OF CASH FLOWS

THREE YEARS ENDED DECEMBER 31, 1996

AMOUNTS IN THOUSANDS
<TABLE>
<CAPTION>
1996 1995 1994
-------- -------- --------
<S> <C> <C> <C>
Cash flows from operating activities:
Net cash provided from operating activities................... $ 32,510 $ 25,526 $ 20,367

Cash flows from investing activities:
Acquisition of American Fidelity Insurance
Company...................................................... (34,991) -- --
Capital contribution to subsidiaries.......................... (15,000) (500) (10,000)
Fixed maturities, at market:
Purchases................................................... (807) (1,051) (547)
Sales....................................................... 475 335 --
Calls or maturities......................................... 1,072 349 2,632
Equity securities:
Purchases................................................... (47,597) (49,390) (20,105)
Sales....................................................... 42,934 48,675 16,461
Increase in short term cash investments, net.................. (3,344) (2,708) (365)
Other, net.................................................... -- -- 31
-------- -------- --------
Net cash used in investing activities..................... (57,258) (4,290) (11,893)

Cash flows from financing activities:
Additions to notes payable.................................... 75,000 -- 25,000
Principal payments on notes payable........................... (25,000) -- (15,000)
Dividends paid to shareholders................................ (26,291) (21,837) (19,100)
Stock options exercised....................................... 1,324 458 275
-------- -------- --------
Net cash used in financing activities...................... 25,033 (21,379) (8,825)

Net increase (decrease) in cash................................ 284 (143) (351)
Cash:
Beginning of the year........................................ (1,340) (1,197) (846)
-------- -------- --------
End of the year.............................................. $ (1,056) $ (1,340) $ (1,197)
======== ======== ========
</TABLE>
See notes to condensed financial information.

S-6
SCHEDULE II, Continued

MERCURY GENERAL CORPORATION

CONDENSED FINANCIAL INFORMATION OF REGISTRANT

NOTES TO CONDENSED FINANCIAL INFORMATION

December 31, 1996 and 1995

The accompanying condensed financial information should be read in
conjunction with the consolidated financial statements and notes included in
this statement.

Management Fee Income

Under a management agreement, the Company performs management services for
its subsidiaries which include all underwriting and claims servicing functions.
The Company is compensated by monthly reimbursement of expenses paid.

Dividends Received From Subsidiaries

Dividends of $27,700,000, $24,500,000, and $20,000,000 were received by the
Company from its wholly-owned subsidiaries in 1996, 1995 and 1994, respectively,
and are recorded as a reduction to Investment in Subsidiaries.

Cash Overdraft

At December 31, 1996 and 1995, the Company had cash overdrafts of $1,056,000
and $1,340,000, respectively which are classified in "other liabilities" in the
accompanying condensed balance sheet.

S-7
SCHEDULE IV

MERCURY GENERAL CORPORATION

REINSURANCE

THREE YEARS ENDED DECEMBER 31, 1996

AMOUNTS IN THOUSANDS

<TABLE>
<CAPTION>

Ceded to
Gross other Net
amount companies Assumed amount
-------- --------- ------- --------
Property and Liability insurance
<S> <C> <C> <C> <C>
1996............................ $757,447 $3,138 $415 $754,724
1995............................ $619,404 $3,444 $366 $616,326
1994............................ $530,224 $1,321 $487 $529,390
</TABLE>

S-8
EXHIBIT INDEX


3.1** Articles of Incorporation of the Company, as amended to date.
3.2@@ By-laws of the Company, as amended to date.
4.1* Shareholders' Agreement dated as of October 7, 1985 among the
Company, George Joseph and Gloria Joseph.
10.1* Form of Agency Contract.
10.2# Management Agreement, as amended, effective July 1, 1992, among
the Company, Mercury Casualty Company, Mercury Insurance Company
and California Automobile Insurance Company.
10.3## Profit Sharing Plan, as Amended and Restated as of March 11, 1994.
10.4## ESOP Feature Trust Agreement between the Company and Wells Fargo
Bank, N.A., as Trustee, effective March 1, 1994.
10.5## ESOP Loan Agreement between Union Bank and Wells Fargo Bank, N.A.,
as Trustee, of the Mercury General Corporation ESOP Feature Trust
dated as of March 11, 1994.
10.6## Continuing Guaranty, dated as of March 11, 1994, executed by
Mercury General Corporation in favor of Union Bank.
10.7** Amendment 1994-I to the Mercury General Corporation Profit Sharing
Plan.
10.8** Amendment 1994-II to the Mercury General Corporation Profit
Sharing Plan.
10.9 Amendment 1996-I to the Mercury General Corporation Profit Sharing
Plan.
10.10 Amendment 1997-I to the Mercury General Corporation Profit Sharing
Plan.
10.11 Revolving Credit Agreement by and among Mercury General
Corporation, the Lenders Party Thereto and The Bank of New York,
as Agent dated as of November 21, 1996.
10.12** Property Per Risk Excess of Loss Reinsurance Agreement between
National Reinsurance Corporation and Mercury Casualty Company,
effective April 1, 1995.
10.13** Endorsement No. 1 to the Property Per Risk Excess of Loss
Agreement effective April 1, 1995.
10.14@@ Endorsement No. 2 to the Property Per Risk Excess of Loss
Agreement effective April 1, 1995.
10.15@@ Endorsement No. 3 to the Property Per Risk Excess of Loss
Agreement effective April 1, 1995.
10.16@@ Management Agreement effective January 1, 1995 between the
Company and Mercury Insurance Company of Illinois.
10.17@@ Management Agreement effective January 1, 1995 between the
Company and Mercury Indemnity Company of Illinois.
10.18@@ Management Agreement effective January 1, 1995 between the
Company and Mercury Insurance Company of Georgia.
10.19@@ Management Agreement effective January 1, 1995 between the
Company and Mercury Indemnity Company of Georgia.
10.20@ The 1995 Equity Participation Plan.
10.21 Stock Purchase Agreement between Mercury General Corporation as
Purchaser and AFC as Seller dated November 15, 1996.
21.1 Subsidiaries of the Company.
23.1 Accountants' Consent.
27.1 Financial Data Schedule
*    This document was filed as an exhibit to Registrant's Registration
Statement on Form S-1, File No. 33-899, and is incorporated herein
by this reference.

# This document was filed as an exhibit to Registrant's Form 10-K for
the fiscal year ended December 31, 1992, and is incorporated herein
by this reference.

## This document was filed as an exhibit to Registrant's Form 10-K for
the fiscal year ended December 31, 1993, and is incorporated herein
by this reference.

** This document was filed as an exhibit to Registrant's Form 10-K for
the fiscal year ended December 31, 1994, and is incorporated herein
by this reference.

@ This document was filed as an exhibit to Registrant's Form S-8 filed
on March 8, 1996 and is incorporated herein by this reference.

@@ This document was filed as an exhibit to Registrant's Form 10-K for
the fiscal year ended December 31, 1995, and is incorporated herein
by this reference.

(b) Reports on Form 8-K:
None