Insight Enterprises
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ยฃ3.56 B
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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K
(MARK ONE)

/X/ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934 [FEE REQUIRED]

FOR THE FISCAL YEAR ENDED JUNE 30, 1996 OR

/ / TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934 [NO FEE REQUIRED]

FOR THE TRANSITION PERIOD FROM TO
COMMISSION FILE NUMBER: 0-25092

INSIGHT ENTERPRISES, INC.
(EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

DELAWARE
(STATE OR OTHER JURISDICTION OF 86-0766246
INCORPORATION OR ORGANIZATION) (IRS EMPLOYER IDENTIFICATION NO.)

1912 WEST FOURTH STREET
TEMPE, ARIZONA 85281
(ADDRESS OF PRINCIPAL EXECUTIVE OFFICES) (ZIP CODE)

REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE: (602) 902-1001

SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:
TITLE OF EACH CLASS NAME OF EACH EXCHANGE ON WHICH REGISTERED
None N/A

SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:

Common Stock
(TITLE OF CLASS)

Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
Registrant was required to file such report(s)), and (2) has been subject to
such filing requirements for the past 90 days.
Yes X No
--- ---
Indicate by check mark if disclosure of delinquent filers pursuant to
Item 405 of Regulation S-K is not contained herein, and will not be contained,
to the best of Registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. /X/

The aggregate market value of the voting stock held by non-affiliates
of the Registrant, based upon the closing price of the Registrant's Common Stock
as reported on the NASDAQ National Market on September 17, 1996, was
approximately $111, 434, 000. Shares of Common Stock held by each officer and
director and by each person who owns 10% or more of the outstanding Common Stock
have been excluded in that such persons may be deemed to be affiliates. This
determination of affiliate status is not necessarily conclusive for other
purposes.

The number of outstanding shares of the Registrant's Common Stock on
September 17, 1996 was 5,415,786.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Registrant's Proxy Statement for the Annual Meeting of
Stockholders to be held on December 4, 1996 are incorporated by reference in
Part III hereof.
================================================================================
2
INSIGHT ENTERPRISES, INC.

FORM 10-K ANNUAL REPORT
YEAR ENDED JUNE 30, 1996

TABLE OF CONTENTS


<TABLE>
<CAPTION>
PAGE
----
<S> <C>
PART I
ITEM 1. Business................................................................. 1
ITEM 2. Properties............................................................... 12
ITEM 3. Legal Proceedings........................................................ 12
ITEM 4. Submission of Matters to a Vote of Security Holders...................... 12
ITEM 4a. Executive Officers of the Registrant..................................... 13

PART II
ITEM 5. Market for the Registrant's Common Stock and Related Stockholder
Matters................................................................ 14
ITEM 6. Selected Consolidated Financial Data..................................... 15
ITEM 7. Management's Discussion and Analysis of Financial Condition and..........
Results of Operations.................................................. 16
ITEM 8. Financial Statements and Supplementary Data.............................. 25
ITEM 9. Changes in and Disagreements with Accountants on Accounting and
Financial Disclosure................................................... 25

PART III
ITEM 10. Directors and Executive Officers of the Registrant....................... 25
ITEM 11. Executive Compensation................................................... 25
ITEM 12. Security Ownership of Certain Beneficial Owners and Management........... 25
ITEM 13. Certain Relationships and Related Transactions........................... 25

PART IV
ITEM 14. Exhibits and Reports on Form 8-K......................................... 25
SIGNATURES ......................................................................... 27
</TABLE>
3
PART I

ITEM 1. BUSINESS

GENERAL

Insight is a direct marketer of microcomputers, hardware, software and
services. The Company markets a comprehensive line of brand name products to
price-conscious, computer literate end-users in the business, education,
government, and home markets throughout the United States and Canada. The
Company uses aggressive targeted marketing, a knowledgeable sales force and
streamlined distribution together with its advanced proprietary information
system to achieve volume sales and strong customer loyalty.

The Company markets its products primarily through the use of outbound
telemarketing and its own distinctive catalogs and advertisements in computer
industry publications. The Company's marketing campaigns prominently display the
prices and features of the products offered by the Company along with customer
service benefits and toll-free telephone numbers for direct ordering. Customer
inquiries are handled by well-trained, empowered account executives who attempt
to build long-term relationships with customers.

The Company believes that its sales force provides a significant
advantage in selling to and retaining loyal customers. Customer retention is
also aided by the Company's overall commitment to customer service. This service
includes fast delivery programs, free technical support, and industry standard
warranties on most products. During each of fiscal 1996 and 1995, more than 50%
of the Company's orders were from existing customers.

All major functional areas of Insight utilize the Company's own
proprietary information systems. The Company operates a UNIX-based information
system on a PC platform, which networks all of the Company's facilities and
integrates sales, accounting, inventory management, distribution,
e-mail/Internet communications and other areas to increase internal efficiencies
and facilitate consistent service to the customer.

The Company also leverages its core competencies in direct marketing by
providing outsourcing services to leading manufacturers. Under these various
programs, the Company offers a selection of turnkey direct marketing services
including marketing, sales, accounting and distribution. Currently, the Company
has ongoing outsourcing programs with Toshiba(R), Samsung(R) and others.

The Company's executive offices are located at 1912 West Fourth Street,
Tempe, Arizona 85281, and its telephone number is (602) 902-1001. The Company
was incorporated in Delaware in 1991 and is the successor to the business which
commenced operations in 1988. Unless the context otherwise requires, the
"Company" or "Insight" as used herein refers to Insight Enterprises, Inc., its
subsidiaries and predecessors.

INDUSTRY BACKGROUND

The Company is engaged in the business of selling microcomputer and
related products. The Company believes that microcomputer and related product
sales have increased principally as a result of the following: (i) decreases in
the prices of microcomputers, peripherals and software resulting primarily from
intense competition among manufacturers, retailers and resellers; (ii)
improvements in microcomputer hardware performance and development of new
software applications; (iii) increased use of microcomputers by businesses,
educational institutions and governments; (iv) increased user familiarity with
microcomputers; and (v) the emergence of industry standards and component
commonality.

Microcomputers and related products traditionally have been sold by
retailers and resellers who integrated systems and provided a substantial level
of support services but offered a limited selection of products at or near
manufacturers' suggested retail prices. In recent years, a major change has
occurred in the channels of distribution of microcomputer products in the United
States. Mass merchandisers, national direct marketers, general office equipment
retailers and superstore-type microcomputer and non-microcomputer



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retailers have joined traditional retailers and resellers in the sale of
microcomputer products offering a broader selection of products at lower prices.
No single group of retailers or resellers presently enjoys a dominant share of
microcomputer sales.

The Company believes that knowledgeable and value-conscious businesses
and individuals are more likely to utilize the direct channel because direct
channel marketers generally offer greater product selection and lower prices
than, and delivery times comparable to, traditional retail stores, and because
such customers possess familiarity with technology products.

In response to competitive pressures, the traditional microcomputer
resellers are consolidating operations and acquiring or merging with other
resellers to increase efficiency. This industry consolidation could result in
short-term price-cutting in certain markets. In addition, some manufacturers
have their own direct marketing programs which seek to compete on price, but
which are limited by their inability to offer broad product selection with
multiple brand names. Other manufacturers, however, have recognized the
Company's expertise in the direct marketing channel and contracted with the
Company for the outsourcing of such activities. The Company also expects that it
will contract to perform outsourcing services of this type for other leading
manufacturers and retailers.

The Company believes that it will continue to benefit from these
changes as a cost-effective provider of a full range of microcomputer and
related peripheral products through the direct marketing format. The Company
believes that the traditional distribution channels have not satisfied the key
customer purchase criteria of selection, price and service, thus creating an
opportunity for the growth of direct marketing organizations such as the
Company.

STRATEGY

Insight is a direct marketer of microcomputer products to the computer
literate end-user. It offers a broad range of products with aggressive pricing
backed by strong customer service and support. The Company has developed a
mission statement, "to be the leading direct marketer of computer products and
services." The key elements of the Company's strategy are as follows:

Small to Medium-sized Enterprises (SME) Market Focus. During fiscal
1996, the Company increased its focus on computer literate, price-conscious
customers primarily in the SME market. The Company believes these business
customers represent the most attractive segment of the microcomputer direct
marketing industry because they tend to demand leading, high performance
technology products, purchase frequently, make large purchases, are value
conscious and require less technical support. The Company also serves the
education, government and home markets.

Aggressive, Targeted Marketing. The Company acquires and retains
customers through integrated direct marketing that includes, but is not limited
to, print, direct mail, catalogs, inbound and outbound telemarketing, electronic
marketing such as the Internet, package inserts, and fax broadcasts. All
communications with the customer feature value-pricing, detailed product
descriptions and full color photography. All communications are segmented by
customer type to deliver the right products, at the right time, to the right
customer. The Company believes that this strategy will maximize its return on
the investment of marketing dollars.

Broad Selection of Products. The Company offers more than 20,000
products providing its customers with the convenience of one-stop shopping for
their microcomputer-related needs. Access to a broad selection of products,
combined with high volume, cost-effective direct marketing, allows the Company
to competitively price its products. The Company utilizes electronic data
interchange with some of its suppliers. This has allowed the Company to develop
"direct-ship" programs with some of these suppliers and expand its product
offering. In these cases, product can be shipped directly from a supplier to the
customer without it being apparent to the customer. This allows the Company to
expand its product offering without increasing its inventory, handling costs or
inventory risk.


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Value Pricing. The Company offers a broad range of competitively priced
products providing its customers with the convenience of one-stop shopping for
their computer-related needs. Insight's product mix is based primarily on the
Wintel (i.e., microcomputers that run on Microsoft's operating systems and are
powered by Intel microprocessors.) standard. Insight's product and service
strategy is to be value priced; not necessarily the lowest price, but always
competitively priced. Value is created for our customers through competitive
pricing, product availability, quick delivery, and technical advice; all
managed by a strong relationship with an account executive.

Building Customer Loyalty. The Company believes in building a strong
relationship with its customers to ensure customer satisfaction and encourage
repeat buying. The Company believes that a key to building customer loyalty is a
team of knowledgeable and empowered account executives backed by a strong
technical and support staff. The Company assigns each customer a trained account
executive, to whom subsequent calls to the Company will be directed. These
strong one-on-one relationships improve the likelihood that the customer may
consider the Company for future purchases. Product support technicians are
available during an extended workday and can be conferenced by account
executives for consultation. In addition, most Company products carry industry
standard guarantees. As a result of this effort, more than 50% of the Company's
orders in each of fiscal 1996 and fiscal 1995 were placed by customers who had
previously purchased products from the Company.

Technology Based Operations. Part of the Company's business strategy is
to develop an efficient and dynamic infrastructure. The Company uses
technologically advanced, proprietary, real-time information systems to support
customer service, enhance the integration of the sales, distribution and
accounting functions, and allow the Company to respond effectively to
opportunities in its industry. The Company uses automated systems involving
telephone, credit card processing, electronic data interchange with vendors and
electronic catalog production to streamline operations and increase customer
satisfaction.

Outsourcing Arrangements. The Company has leveraged its core
competencies in direct marketing by offering outsourcing of direct marketing
services to leading manufacturers. Under these various programs, the Company
offers a selection of turnkey direct marketing services including marketing,
sales, accounting and distribution. Currently, the Company has ongoing
outsourcing programs with Toshiba(R), Samsung(R), and certain other
manufacturers.

Utilization of Emerging Marketing Technologies. The Company believes
that its experience in the direct marketing industry, as well as the
technological sophistication of its customer base, allows it to exploit emerging
marketing technologies. Internet and on-line computer services are being used by
the Company to distribute product information, provide product support and
generate sales. These new efforts have increased the scope of the Company's
marketing and should provide increased customer sales and service. The Company
believes that its targeted customer base will have a greater acceptance of these
interactive services due to a greater familiarity with technology products and
services.

MARKETING

The Company markets its products through integrated direct programs.
The primary target market is small and medium-sized enterprises (SME's). The
Company also markets to the education, governmental and home markets. The
Company's various marketing programs are designed to attract new customers and
to stimulate additional purchases from existing customers. Through its marketing
programs the Company emphasizes its broad product offering, competitive pricing,
fast delivery, customer support and multiple payment options. The Company
believes that its outbound telemarketing efforts coupled with its extensive use
of print advertising and catalog distribution has established it as a leading
direct marketer to computer literate buyers of microcomputer products. The
Company uses both conventional and emerging marketing technologies to sell its
products and provide information about the Company using advertising, catalogs
and specialty marketing.


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Advertising. The Company uses magazine advertising primarily to attract
new customers. The Company places advertising in selected personal computer and
trade magazines, such as Computer Shopper and PC Magazine, and other
publications with a sophisticated, computer literate readership. These color
advertisements provide detailed product descriptions, manufacturers'
specifications and pricing information, and emphasize the Company's service and
support features. The Company uses 800-INSIGHT as the phone number in most of
its advertising as part of its Brand Awareness Strategy. The Company also
advertises its sales oriented web site through independent content providers on
commercial on-line services such as C/Net(R), AudioNet(R), Computer News
Daily(R), and Computer Shopper(R).

Catalogs. The Company uses catalogs to generate new orders from
existing customers and to attract new customers. The "Insight" catalogs are
mailed to the Company's customers and to potential customers on mailing lists
acquired from product manufacturers, distributors, computer magazine publishers
and list brokers. The Insight catalog has been segmented into three separate
catalogs, the Business Catalog for SME's, Government and Education; the Network
Catalog for technology managers and the General Catalog for non-business
customers. Each catalog provides detailed product descriptions, manufacturers'
specifications, pricing and the Company's service and support features. During
each of fiscal 1996 and 1995, the Company had a call response rate from its
catalogs of approximately 5% and 8% respectively. The decrease in the response
rate was a result of the increased circulation and the extensive list testing
performed in fiscal 1996. During fiscal 1996 and 1995, the Company published and
distributed 12.9 million and 5.7 million "Insight" catalogs, respectively. As
part of its outsourcing services the Company produces catalogs for certain
manufacturers. These catalogs are circulated periodically, and for select
manufacturers, the catalog is inserted into the manufacturer's product
packaging.

Specialty Marketing. Specialty marketing includes direct mail, inbound
and outbound telemarketing, bulletin board services "fax on demand" service,
package inserts and fax broadcasts. The Company also communicates with customers
through the emerging technology of the Internet. Customers can automatically
receive selected product offerings and specials, product information and
ordering instructions through the Company's World-Wide Web site at
http://www.insight.com.

Cooperative Marketing. The Company enters into cooperative marketing
agreements with product manufacturers. Under these agreements, the Company
places advertisements in personal computer and trade magazines or catalogs that
feature the manufacturer's product. The manufacturer may provide a mailing list
and generally reimburses the Company through discounts, advertising allowances
and rebates. Additionally, the Insight logo and telephone number are included in
promotions by selected manufacturers and incoming calls are handled by Insight
account executives. The Company believes that cooperative marketing leverages
the Company's marketing reach and builds relationships with leading
manufacturers. Cooperative marketing reimbursements totaled $10.0 million in
fiscal 1996 and $5.7 million in fiscal 1995.

Database Management. The Company continues to invest in customer
retention and share of customer strategies through aggressive developments in
customer information systems. The Company's database marketing efforts involve
identifying customer needs through the collection, analysis and delivery of
customer and prospect information. Detailed demographic, psychographic and
behavioral data collected from internal and external sources, allows the Company
to create a composite picture of the best customers and prospects. This in turn
drives the Company to focus more on relationship marketing and less on
acquisition activities to the masses. Customer centered solutions are the
result, which means extremely loyal and profitable customers. Customer
information will be a key resource in Insight's acquisition, conversion and
retention of high lifetime value customers.

CUSTOMERS

The Company's various marketing programs are designed to attract new
customers and to stimulate additional purchases from existing customers. The
Company continuously attracts new customers through advertising in the major
computer magazines as well as targeted mailing of catalogs to prospective
customers.




4
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Based on dollar volume, approximate percentages of net sales for fiscal
1996 to end-users in the Company's four major market segments were as follows:
businesses - 64%, educational institutions - 8%, governmental organizations -
5%, and home - 23%. The comparable percentages in fiscal 1995 were as follows:
business - 54%, educational institutions -- 8%, governmental organizations - 5%,
and home - 33%. The increase in percentage of sales to business end-users in
fiscal 1996 reflects the Company's continued strategy to increase its emphasis
on this market segment. No single customer accounted for more than 3% of net
sales during fiscal 1996.

SALES

Insight believes that its ability to establish and maintain long term
relationships and to encourage repeat purchases is dependent, in part, on the
strength of its account executives. Because its customers' primary contact with
the Company is through its account executives, the Company is committed to
maintaining a qualified and knowledgeable sales staff.

The Company emphasizes recruiting and training high quality personnel.
New account executives are required to participate in an extensive training
program to develop proficiency and knowledge of the Company's products. This
program consists of class work focusing on technical product information, sales
and customer service and actual inbound sales experience. The account executive
progresses from selling non-technical products such as software to complex
microcomputers that have a number of possible configurations and require
substantial product knowledge. Additionally, the Company, in conjunction with
product manufacturers and distributors, sponsors mandatory, weekly training
sessions introducing new products and emphasizing fast selling products. The
Company also has a training program which seeks to refine sales skills and
introduce new policies and procedures. The Company's main sales division is open
365 days a year, 24 hours a day.

Each account executive is responsible for building a customer base. A
first time caller is assigned to an account executive. All subsequent incoming
customer calls are then directed to this account executive. The Company's
information system allows on-line retrieval of relevant customer information,
including the customer's history, and product information, including list price,
cost and availability, as well as upselling and cross selling opportunities. The
account executive is empowered to negotiate sales prices and is compensated
based upon the gross profit dollars generated. The Company also encourages the
account executives to make outbound sales calls to customers. If required, a
technical product engineer can be conferenced into any customer telephone call
to provide additional assistance.

The Company attributes its high inbound call volume and favorable
repeat orders in part to the strength of its account executives. During fiscal
1996 and 1995, more than 50% of the Company's orders were placed by repeat
customers. The Company has established a dedicated sales division focusing on
business, education and government accounts. These account executives have been
promoted from the direct inbound sales division or have been hired directly into
this position and have demonstrated the experience needed to interact with
sophisticated purchasing agents and the management information staffs of larger
organizations.

The following table sets forth certain data for the periods indicated:


<TABLE>
<CAPTION>
YEARS ENDED JUNE 30,
----------------------------------------
1996 1995 1994
---- ---- ----
<S> <C> <C> <C>
Account executives (at end of period)...... 321 239 143
Orders filled.............................. 518,000 406,000 261,000
Average order size......................... $656 $598 $644
</TABLE>

The increase in average order size is primarily attributable to the
increased sales of high-end notebooks and was partially offset by decreasing
prices on many products offered by the Company and the lower average order size
associated with the Company's outsourcing programs, which tend to feature
accessory and peripheral products.



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OUTSOURCING

The Company seeks to leverage its core competencies in direct marketing
by providing turnkey direct marketing services to leading manufacturers. The
Company believes that outsourcing provides the manufacturers the ability to
reduce operational overhead, stimulate demand for their products through other
marketing channels, and increase sales.

The Company currently provides direct marketing services to certain
manufacturers, including Toshiba(R) and Samsung(R). These services generally
include publishing and circulating catalogs, placing advertisements under the
manufacturer's name, providing account executives dedicated solely to the
manufacturer's product line and fulfilling and shipping orders. The account
executives interface with customers as representatives of the applicable
manufacturers. In most cases, the Company is responsible for the granting of
credit and for the collection of accounts generated by these product sales, but
the manufacturer typically retains responsibility for warranty, service and
technical support of its products. During fiscal 1996, the Company also provided
outsourcing services to Air Taser(R) Inc., a manufacturer of non-lethal self
defense products. The arrangement with Air Taser(R) Inc. is the Company's first
outsourcing arrangement involving a non-computer-related product. While the
Company's predominant market focus will remain on computer-related products, the
Company intends to evaluate opportunities to leverage its sales, marketing and
distribution capabilities in areas involving selected non-computer products from
time to time.

In late 1993, the Company was selected by Ambra Computer Corporation, a
subsidiary of IBM ("Ambra"), to provide direct marketing sales services for
IBM's newly introduced Ambra brand of microcomputers. The Company established
the necessary facilities and engaged the requisite personnel and, through
October 1994, effected sales of approximately $100 million of Ambra products. In
July 1994, IBM announced a corporate reorganization which included the
discontinuance of the Ambra brand in the United States. The Company's
arrangement with Ambra was terminated effective December 31, 1994.
The Ambra activity helped the Company develop its outsourcing techniques and
capacity.

The Company also made changes in its arrangements with other marketers,
such as American Express(R) and Fingerhut(R), in which brand name products are
included in catalogs and other mailings produced and distributed by and under
the name of the marketer. The marketer purchases products from the Company that
are ordered by its customers and pays the Company the contracted-for purchase
price. The products were usually subject to the manufacturer's warranties and
servicing. Continued margin pressure caused these types of arrangements to
become less advantageous to the Company and other marketers. Consequently, the
Company phased out of sales to third party marketers in fiscal 1996. This phase
of sales to third party marketer did not have a material adverse effect on the
Company's operations or financial condition.

ARIZONA SALES

The Company has developed a local marketing force within the State of
Arizona to better serve the Arizona market. Sales to customers located within
the State of Arizona were approximately 12% of the Company's net sales during
fiscal 1996 and approximately 14% of the Company's net sales during fiscal 1995.
The Company's Arizona marketing strategy includes outbound field account
executives, call-in local delivery and a will-call outlet, located at its
distribution center, allowing the Company to leverage its operating efficiencies
and local presence. A portion of the outlet is dedicated to selling floor
models, slow-moving inventory and non-warrantable products.

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PRODUCTS AND MERCHANDISING

The Company offers microcomputers, peripherals, and software products.
The following chart provides information regarding selected products offered by
the Company during fiscal 1996:
<TABLE>
<CAPTION>
PERCENTAGE OF
PRODUCT CATEGORIES 1996 NET SALES SELECTED PRODUCT MANUFACTURERS
- ------------------ -------------- ------------------------------
<S> <C> <C> <C>
Microcomputers:
Name branded.............. 29% AST IBM
Compaq Texas Instrument
Digital Toshiba

Insight-branded........... 3% Insight

Hard disk drives.............. 23% Fujitsu Quantum
IBM Seagate
Micropolis Western Digital

Memory........................ 9% IBM PNY
Kingston Toshiba

Monitors/Video................ 7% CTX Magnavox/Philips
Hitachi NEC
Mag Innovision View Sonic

Network/Connectivity.......... 6% Cisco 3Com
Intel U.S. Robotics

Printers...................... 5% Canon Okidata
Epson Panasonic
Hewlett-Packard Texas Instruments

Multimedia.................... 5% Creative Labs Sony
New Com TEAC
Plextor Toshiba

Software...................... 5% Corel Microsoft
Lotus Novell

Miscellaneous................. 8% American Power Colorado Memory
Conversion Intel

</TABLE>

The Company selects its products based upon existing and proven
technology. The Company does not introduce a new product until it believes that
a sufficient market has developed for such product. The Company's managers and
buyers evaluate new products and the effectiveness of existing products and
select products for inclusion in its marketing based upon their features,
quality, sales trend, price, margins and warranties. As a result of the
Company's goal to offer the latest in technology, the Company quickly replaces
slower selling products with new products.

The Company also marketed microcomputers and certain hard drives under
Insight branded names. Insight-branded microcomputers accounted for
approximately 3% and 21% of the Company's net sales during fiscal 1996 and 1995,
respectively. Insight-branded computers consisted of private label computers
configured by other manufacturers as well as systems that were configured in the
Company's distribution center. The configuration process consisted of assembling
base component microcomputers with other components and testing the systems
through a dynamic burn-in period. The Company provided a limited warranty on all
Insight-branded microcomputer systems. The majority of the components that were
configured into these systems were warranted to Insight by the original
equipment manufacturer for a period equal to the period warranted by Insight. In
those cases where the components have not been warranted, expected future costs
have been provided for in the Statement of Earnings. During fiscal 1995, as the
result of the addition of various other

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brand computers to its product mix, the Company began to de-emphasize the
selling of the Insight-branded computer. The Company discontinued selling
Insight-branded computers during fiscal 1996, and the resources that were
devoted to configuration of Insight-branded computers are being utilized for the
configuration of other branded products.

PURCHASING AND DISTRIBUTION

Purchasing/Inventory Management. The Company purchases products from
approximately 300 suppliers. During fiscal 1996, approximately 61% (based on
dollar volume) of the products were purchased directly from manufacturers, with
the balance from distributors. Purchases from Merisel, Inc., a distributor and
the Company's largest supplier, accounted for approximately 19% of the Company's
product purchases in fiscal 1996. The top five suppliers as a group (Merisel,
Inc., Toshiba American Information Systems, Inc., Seagate Technology, Inc.,
Ingram MicroD (a distributor), and Western Digital Corporation) accounted for
approximately 51% of the Company's product purchases during the same period.

The Company believes it has excellent relationships with its suppliers,
resulting in favorable return and price protection policies, as well as
promotional and marketing allowances. Although brand names and individual
products are important to the Company's business, the Company believes that
competitive sources of supply are available in substantially all of its product
categories and therefore it is not dependent on any single vendor.

"Just in time" inventory management is utilized by the Company as a way
of reducing inventory costs. The Company's order fulfillment and inventory
controls allow the Company to forecast and order products just in time for
shipping. The Company promotes the use of electronic data interchange ("EDI")
with its suppliers, which helps reduce overhead and the use of paper in the
ordering process. Additionally, some distributors will "direct ship" products
directly to the customer, which reduces physical handling by the Company. Such
direct-shipments are not apparent to the customer. These inventory management
techniques allow the Company to offer a greater range of products without
increased inventory requirements, and maintain inventory turns of 21 times a
year.

The industry in which the Company operates is characterized by rapid
technological change and the frequent introduction of new products and product
enhancements. While the Company attempts to anticipate and react to new product
introductions and to mitigate its exposure to losses from inventory
obsolescence, there can be no assurance that such efforts will be successful or
that unexpected new product introductions will not have a material adverse
effect on the demand for the Company's inventory.

Distribution Center. Activities performed in the Company's
approximately 122,000-square feet of distribution space in Tempe, Arizona,
include receipt and shipping of inventory, configuration of microcomputer
systems and processing of returned products. Orders are transmitted
electronically from the account executive to the distribution center after
credit approval, where a packing slip is printed automatically for order
fulfillment. All inventory items are barcoded and placed in designated areas
that are easily identified on the packing slip. Barcode scanners check all
orders for accurate fulfillment prior to final packing.

Product Returns. Products returned because of defects or
incompatibilities with the customer's existing equipment are processed by
distribution center personnel with prompt testing to determine the problem. As
part of the Company's customer service emphasis, most products returned are
processed and a replacement product is shipped or a credit issued for product
cost within 24 hours of when the product was received by the Company. Most
defective products are returned to manufacturers for credit or replacement
product. Products that cannot be returned to the manufacturer for credit or
replacement are typically sent to the retail outlet for sale at a discounted
price. The retail outlet allows the Company to sell non-warrantable goods and
minimize any loss to the Company. In each of fiscal 1996 and 1995, the Company
had a return rate of approximately 8% of gross sales.


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SERVICE AND SUPPORT

Insight believes it achieves high levels of customer satisfaction. The
Company's dedication to prompt, efficient customer service and technical support
are important factors in customer retention and overall satisfaction.

Toll-Free Technical Support. The Company provides toll-free technical
support to its customers 365 days a year. Product support technicians assist
customers with questions concerning compatibility, installation, determination
of defects and general questions of product use. The product support technicians
authorize customers to return defective or incompatible products to either the
manufacturer or to the Company for warranty service.

Fast Product Delivery. Utilizing the Company's proprietary information
system, customer orders are sent to the Company's distribution center for
processing immediately after they are credit approved. Federal Express has set
up its own packing facility within the Company's distribution facility and
integrated its labeling and tracking system into the Insight information system
to ensure prompt delivery. The Company ships most of its orders on the day the
orders are received at the distribution center. The Company recently introduced
same day delivery capability for products. For an extra delivery charge, the
Company's customers can receive products on the same day the customer places the
order for deliveries within certain large metropolitan areas.

Specialty Communications. Company employees use the Internet network to
enhance customer support and inter-business correspondence. The network access
provides a convenient communication device enabling customers to contact their
sales, customer service and technical support representatives via text-based
messages.

Guarantee. During fiscal 1995, the Company aligned its return policy
with industry practice by providing that printers, notebooks, scanners and
non-Insight-branded computers can be returned if unopened within 15 days of
purchase, subject to a 15% restocking charge. Under this policy, most other
products can be returned within 30 days of purchase, subject to a 15% restocking
charge if the products are opened.

Warranties. The majority of the products marketed by the Company are
warranted by the manufacturer. The Company usually requests that customers
return their defective products directly to the manufacturer for warranty
service. On selected hard drives, the Company offers a one-year replacement
policy in which the Company accepts the returns directly from the customer and
then ships the customer a similar but previously repaired product from the
Company's inventory. Upon receipt, the customer's defective product is returned
to the manufacturer for repair or credit.

The microcomputers sold under the Company's brand names had a limited
warranty offered by the Company. All new sales of Insight-branded microcomputer
systems carried a one-year warranty. To obtain warranty repair, a customer must
return the product to the Company. Upon repair, the product is returned to the
customer. For the Insight-branded microcomputers, the majority of components
that were configured into the microcomputer are warranted to the Company by the
original manufacturer for a period equal to the period warranted by the Company.
The sale of Insight-branded microcomputers was discontinued in fiscal 1996.

TECHNOLOGY BASED OPERATIONS

The Company believes its implementation of advanced technological
systems provides competitive advantages by increasing the productivity of its
account executives, delivering customer service and reducing order processing
and inventory costs. The Company's account executives can access the information
system to obtain (i) a customer history, (ii) the cost and availability of the
current order, (iii) the compatibility of products ordered, and (iv) cross
selling and up selling opportunities based upon products ordered. The Company
believes that the information available to the Company's account executives
empowers them to make better decisions, provide superior customer service and
increase overall profitability. The Company has implemented an on-line, real
time credit card address verification and approval system through a third-party
provider with Visa(R), MasterCard(R), American Express(R) and Discover(R) to
instantaneously match the address provided by the customer with the specific
credit card billing address.



9
12
Through the use of approximately 700 toll-free telephone numbers, the
Company can track specific catalog responses based on a variety of demographic
and product parameters and focus its marketing efforts and product selection to
specific target markets. The system can automatically route calls, depending on
their originating data, to specific sales groups or the best-selling account
executives. The telephone system also uses menu systems that permit the
customers to route themselves to the appropriate service or sales area, or to
their assigned account executives.

The Company has integrated its sales, accounting, inventory and
distribution systems. Utilizing the Company's proprietary information system,
orders are sent to the Company's distribution center for processing immediately
after they are received from a customer after credit approval. All items are
barcoded upon arrival in the distribution facility. The Company's barcoding
system checks orders to ensure accurate fulfillment prior to shipping and tracks
the reduction in inventory. Currently, the Company has implemented a re-ordering
system that calculates lead times and, in some instances, automatically
re-orders from certain vendors. The Company has developed a sophisticated
re-ordering system that accepts vendor price quotes from several competing
vendors and automatically re-orders from the vendor with the most competitive
price. The Company has integrated its order processing, labeling and tracking
systems with Federal Express to ensure overnight delivery to the correct
location.

The Company has a staff of eleven full-time and four part-time software
programmers to develop, maintain and support its proprietary software systems.

COMPETITION

The microcomputer products retail industry is highly competitive.
Competitive pressures have intensified as the industry's rate of growth in the
United States has slowed. Pricing is very aggressive in the industry and the
Company expects pricing pressures to continue to intensify. The microcomputer
products retail industry is also characterized by rapid changes in technology
and consumer preferences, short product life cycles and evolving industry
standards.

Microcomputers are marketed through several distribution channels
including traditional microcomputer retailers, computer superstores, consumer
electronic and office supply superstores, mass merchandisers, national direct
marketers such as the Company, and other resellers. The Company competes with
national retail chains and other smaller regional or local retailers. With
respect to the direct marketing channel, the Company competes with companies
such as CDW Computer Centers, Inc., MicroWarehouse, Inc., and selected computer
storage specific marketers. Competitive factors include price, service and
support, the variety of manufacturers' products offered, and marketing and sales
capabilities. There can be no assurance that the Company can continue to compete
effectively against existing competitors or new competitors that may enter the
market in the future.

The Company competes with microcomputer manufacturers such as Dell
Computer Corporation and Gateway 2000 that market their products via direct
marketing. These manufacturers have greater financial, marketing and
technological resources than the Company. The principal elements of competition
are product reliability and quality, customization, price, customer service,
technical support and product availability.


10
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SALES OR USE TAX

The Company presently collects sales tax only on sales of products to
residents in the state of Arizona. Various states have attempted to impose on
direct marketers the burden of collecting sales or use taxes on the sales of
products shipped to state residents. The United States Supreme Court recently
affirmed its position that it is unconstitutional for a state to impose sales or
use tax collection obligations on an out-of-state mail order company whose only
contacts with the state are the distribution of catalogs and other advertising
materials through the mail and the subsequent delivery of purchased goods by
United States mail or by interstate common carrier. If the Supreme Court changes
its position or if legislation is passed to overturn the United States Supreme
Court's recent decision, the imposition of a sales or use tax collection
obligation on the Company in states to which it ships products would result in
additional administrative expenses to the Company, could result in price
increases to the customer or could have a material adverse effect on the
Company. From time to time, legislation to overturn this decision of the Supreme
Court has been introduced, although to date, no such legislation has been
passed.

PATENTS, TRADEMARKS AND LICENSES

The Company does not maintain a traditional research and development
group, but works closely with microcomputer product suppliers and other
technology developers to stay abreast of the latest developments in
microcomputer technology. Where necessary, the Company has obtained patent
licenses for certain technology. For example, the Company has entered into an
agreement with IBM for a non-exclusive license to use certain IBM patented
technology in its products. This contract has been canceled because the Company
discontinued the sales of Insight branded microcomputers.

While the Company does not believe that its continued success will
depend upon the rights to a patent portfolio, there can be no assurance that the
Company will continue to have access to existing or new technology for use in
its products. In situations where the Company or its suppliers are required to
obtain licenses to access protected technology, the Company could be placed at a
disadvantage if competitors were to obtain licenses which the Company or its
suppliers were unable to obtain, or if competitors were able to obtain licenses
with lower royalty fee payments or other terms more favorable than those
received by the Company or its suppliers. The Company could also incur
substantial costs to redesign its products around other parties' protected
technology and to defend patent or copyright infringement actions. If any of the
Company's products were found to infringe protected technology, the Company
could be enjoined from further use of that technology and could be required to
pay substantial damages.

The Company conducts its business under the trademarks and service
marks "Insight(R)" and "Hard Drives International(R). "The Company intends to
use and protect these and its other marks, as necessary. The Company believes
its trademarks and service marks have significant value and are an important
factor in the marketing of its products.

PERSONNEL AND TRAINING

As of June 30, 1996, the Company employed 695 persons, 197 of whom were
in management support services and administration; 321 were account executives;
66 were in technical support and customer service; and 111 were in
warehouse/distribution. The Company's employees are not represented by any labor
union, and the Company has experienced no work stoppages. The Company believes
its employee relations are good.

Insight has invested in its employees' future, and the company's
future, through ongoing internal and external training. The training programs
include: Insight's Sales Training Program, New Hire Training Program, LEAD,
TEAM, and Management Development. Insight's new Sales Training Program is
dedicated to ensuring quality sales and customer services. Classes offered
target sales management, account executives, customer service, customer
engineers and tech support by providing new skills through the entire sales
process. New Hire Training encompasses a three-week extensive product, system,
and procedural training program. Insight has contracted with Learning
International to assist us in focusing training in the areas of account
penetration and development. LEAD (Leadership Enhancement and Development) is a
weekly one-hour



11
14
informational/training session for supervisors and managers designed to improve
management skills and enhance communication throughout the company. TEAM (Train
Everyone to Achieve More) provides every account executive with weekly product,
industry, and operational training. Management Development training is a new
focus for Insight and provides each manager with individual development plans by
taking classes relevant to his/her needs.

The Company believes that its future success will depend in large part
upon its continued ability to attract and retain highly qualified management,
technical and sales personnel. There can be no assurance that the Company will
be able to attract and retain the qualified personnel necessary for its success.

REGULATORY AND LEGAL MATTERS

The direct response business as conducted by the Company is subject to
the Merchandise Mail Order Rule and related regulations promulgated by the
Federal Trade Commission, the Arizona Attorney General and various regulatory
authorities in other states from which the customers purchase products. The
Company believes it is in compliance with such regulations and has implemented
programs and systems to assure its ongoing compliance with such regulations.
There are no material legal proceedings pending against the Company.


ITEM 2. PROPERTIES

The Company's principal facilities include 174,000 square feet of
leased space in seven facilities in Tempe, Arizona which house its executive,
administrative, sales, warehouse and distribution activities. The leases for
approximately 70% of such space expire in 1997 and the remaining 30% expire in
1999. In July 1995, the Company acquired 17 acres of vacant land in Tempe,
Arizona. The Company started construction in the third quarter of fiscal 1996
and will be consolidating its executive, sales and administrative functions into
one facility on the acquired land during fiscal 1997 to better support the rapid
growth in sales. Such functions currently are located in four facilities. The
Company may require more space as its business expands. The amount and timing of
future space needs will depend upon the extent of the Company's growth. The
Company believes that suitable facilities will be available as needed.

ITEM 3. LEGAL PROCEEDINGS

The Company currently is not a party to any material legal proceeding.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

Not applicable.

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ITEM 4a. EXECUTIVE OFFICERS OF THE REGISTRANT

The following table sets forth information regarding the executive
officers of the Company and certain key employees of its subsidiaries:

<TABLE>
<CAPTION>
NAME AGE POSITION
---- --- --------
<S> <C> <C>
Eric J. Crown.................. 34 Chief Executive Officer and Chairman of the Board of
the Company

Timothy A. Crown............... 32 President and Director of the Company

Stanley Laybourne.............. 47 Chief Financial Officer, Secretary, Treasurer and
Director of the Company

Michael A. Gumbert............. 37 Chief Operating Officer of Insight Direct, Inc.

Branson M. Smith............... 40 Chief Operating Officer of IA Direct, Inc.
</TABLE>


Eric J. Crown has been the Chief Executive Officer and Chairman of the
Board of the Company since 1988, and is one of its founders. In 1984, he
received a Bachelor of Science degree in Business Computer Information Systems
from Arizona State University. From 1983 to 1986, Mr. Crown operated an
independent computer firm. From 1986 to 1988, Mr. Crown was a partner in
MicroNet Consulting, a computer consulting and sales company. Eric J. Crown is
the brother of Timothy A. Crown.

Timothy A. Crown has been employed by the Company since its inception
in 1988 and has been its President since 1989. He received a Bachelor of Science
degree in Business and Computer Science from the University of Kansas in 1986.
From 1986 until 1987, Mr. Crown was employed by NCR Corporation as an
Administrative Analyst. From 1987 to 1988, Mr. Crown was a partner in MicroNet
Consulting. Timothy A. Crown is the brother of Eric J. Crown.

Stanley Laybourne was an independent consultant to the Company from
September 1990 through March 1991 and became its Chief Financial Officer and
Treasurer in April 1991. In November 1994, he became Secretary of the Company.
Mr. Laybourne received a Bachelor of Science degree in Accounting from The Ohio
State University in 1971, with a Masters in Business Administration degree from
Arizona State University in 1972. From 1972 to 1985, he was employed by Touche,
Ross & Co., a predecessor to Deloitte & Touche, where he was an audit partner
from 1983 to 1985. From 1985 to 1989, Mr. Laybourne was President and Chief
Executive Officer of The Scottscom Group, a financial services company. From
1989 to 1990, Mr. Laybourne was Executive Vice President of Ovation Broadcasting
Company, a company which operated commercial radio broadcast properties. Mr.
Laybourne is the Chief Financial Officer of the Fiesta Bowl and a member of the
City of Scottsdale Citizen's Bond Review Commission. Mr. Laybourne is a
Certified Public Accountant.

Michael A. Gumbert was hired on July 1, 1996, as Insight Direct, Inc.'s
Chief Operating Officer. From August 1995 to June 1996, Mr. Gumbert was Senior
Vice President, General Manager of Tandy Corporation, a consumer electronic
retailer. From April 1983 to June 1995, Mr. Gumbert was employed by Merisel,
Inc., a distributor of computers, software and peripherals. He held several
positions, including Senior Vice President, Sales and Operation from April 1992
to June 1995. Mr. Gumbert received a Bachelor of Business Administration in
Marketing from North Texas State University.

Branson M. Smith has been employed by Insight Direct, Inc. since March
1992 as its Vice President of Fulfillment, and in September 1996 was promoted to
Chief Operating Officer of IA Direct, Inc. From May 1991 to March 1992, Mr.
Smith was a principal in Southwest Automation, an industrial operations
consulting firm. From December 1987 to May 1991, Mr. Smith was a Division
Manager of Shape West, a computer disk manufacturer. Mr. Smith received a
Bachelor of Science degree in Business Administration from the University of
Arizona. Mr. Smith is a member of the American Production and Inventory Control
Society.

13
16
PART II

ITEM 5. MARKET FOR THE REGISTRANT'S COMMON STOCK AND RELATED STOCKHOLDER MATTERS

Market Information. The Company's Common Stock commenced trading on the
NASDAQ National Market on January 24, 1995 under the symbol "NSIT." The bid
price information included herein is derived from the Nasdaq Monthly Statistical
Report, represents quotations by dealers, may not reflect applicable markups,
markdowns or commissions, and does not necessarily represent actual
transactions.

<TABLE>
<CAPTION>
COMMON STOCK
-----------------------
HIGH BID LOW BID
-------- -------
<S> <C> <C>
Fiscal Year 1995
Third Quarter (commencing January 24, 1995)... $12 $ 9
Fourth Quarter................................ 17 1/4 10 1/4
Fiscal Year 1996
First Quarter................................. 25 1/2 15 7/8
Second Quarter................................ 23 10
Third Quarter................................. 15 1/2 11 5/8
Fourth Quarter................................ 27 14 3/8
</TABLE>


As of September 17, 1996, there were 5,415,786 shares outstanding of
the Common Stock of the Company held by approximately 72 stockholders of record.

Dividends. The Company has never paid a cash dividend on its Common
Stock. The Board of Directors currently anticipates that all of the Company's
earnings will be retained for use in its business and does not intend to pay any
cash dividends in the foreseeable future.


14
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ITEM 6. SELECTED CONSOLIDATED FINANCIAL DATA

The following selected consolidated financial data should be read in
conjunction with the Company's Consolidated Financial Statements and the Notes
thereto, and "Item 7 -- Management's Discussion and Analysis of Financial
Condition and Results of Operations" appearing elsewhere herein. The selected
consolidated financial data presented below under the captions "Consolidated
Statements of Earnings Data" and " Consolidated Balance Sheet Data" for, and as
of the end of, each of the years in the five-year period ended June 30, 1996 are
derived from the consolidated financial statements of the Company, which
consolidated financial statements have been audited by KPMG Peat Marwick LLP,
independent certified public accountants. The consolidated financial statements
as of June 30, 1996 and 1995, and for each of the years in the three-year period
ended June 30, 1996 and the report thereon, are included elsewhere herein.

<TABLE>
<CAPTION>
YEARS ENDED JUNE 30,
-----------------------------------------------------------------------
1996 1995 1994 1993 1992
---- ---- ---- ---- ----
(IN THOUSANDS, EXCEPT PER SHARE DATA AND SHARE AMOUNTS)
<S> <C> <C> <C> <C> <C>
CONSOLIDATED STATEMENTS OF EARNINGS DATA
Net sales .................................. $ 342,813 $ 244,953 $ 170,400 $142,951 $117,740
Cost of goods sold ......................... 294,292 207,104 144,186 118,194 99,859
---------- ---------- ---------- -------- --------
Gross profit ............................... 48,521 37,849 26,214 24,757 17,881
Selling, general and administrative
expenses ................................ 38,917 31,848 23,742 22,831 16,269
---------- ---------- ---------- -------- --------
Earnings from operations ................... 9,604 6,001 2,472 1,926 1,612
Non-operating expense, net ................. 136 663 409 355 144
---------- ---------- ---------- -------- --------
Earnings before income taxes ............... 9,468 5,338 2,063 1,571 1,468
Income tax expense ......................... 3,748 2,114 561 365 595
---------- ---------- ---------- -------- --------
Net earnings ............................... $ 5,720 $ 3,224 $ 1,502 $ 1,206 $ 873
========== ========== ========== ======== ========
PRO FORMA DATA (UNAUDITED)
Pro forma earnings before income taxes(1) $ 5,475 $ 3,127
Pro forma income tax expenses(2) ........ 2,168 1,238
---------- ----------
Pro forma net earnings .................. $ 3,307 $ 1,889
========== ==========
Net earnings per share (pro forma for 1995
and 1994) (3) .............................. $ 1.08 $ 0.89 $ 0.61
========== ========== ==========
Shares used in per share calculations
(pro forma for 1995 and 1994)(3) .......... 5,289,612 3,711,093 3,091,501
========== ========== ==========
</TABLE>

<TABLE>
<CAPTION>
JUNE 30,
------------------------------------------------------
1996 1995 1994 1993 1992
---- ---- ---- ---- ----
(IN THOUSANDS)
<S> <C> <C> <C> <C> <C>
CONSOLIDATED BALANCE SHEET DATA:
Working capital.............................. $34,567 $21,920 $ 1,922 $ 1,661 $ 802
Total assets................................. 73,618 42,402 27,732 18,242 16,399
Short-term debt.............................. - - 10,040 3,006 3,077
Long-term debt, excluding current portion.... - 6,541 1,015 371 496
Stockholders' equity......................... 41,785 18,561 3,465 2,910 1,704
</TABLE>

- ----------

(1) Pro forma earnings before income taxes in 1995 and 1994 reflect the
elimination of executive compensation expense in excess of the amounts due under
employment agreements with Eric J. Crown and Timothy A. Crown, the Company's
Chief Executive Officer and President, respectively. The employment agreements
are effective as of October 1, 1994 and provide for annual compensation of
$225,000 for each stockholder. See Note 15 of Notes to Consolidated Financial
Statements.

(2) Pro forma income tax expense in 1995 and 1994 reflect the
additional income taxes that would have been recorded after adjusting for
executive compensation expense described in note (1) above. Additionally, for
fiscal 1994, pro forma income tax expense has been adjusted to reflect the
additional income taxes on S Corporation earnings for the respective period,
assuming an effective tax rate of 39.6%. Certain subsidiaries of the Company
were S Corporations prior to June 30, 1994 and were not subject to federal and
state income taxes. See Note 15 of Notes to Consolidated Financial Statements.


15
18
(3) Shares used in pro forma net earnings per share calculation in 1995
and 1994 are calculated using the treasury stock method. Earnings per share
calculations consider the reincorporation of the Company as a Delaware
corporation and the related share exchange pursuant to which the stockholders of
the predecessor company received 2,790,698 shares for the 10,000 shares of the
Company's common stock previously outstanding. Pro forma net earnings per share
for the year ended June 30, 1994 is based on 3,091,501 shares, which includes
2,790,698 actual shares outstanding, 192,635 common stock equivalents and an
additional 108,168 shares deemed to be outstanding. The 192,635 common stock
equivalents represent the dilutive effect of stock options using the treasury
stock method. The 108,168 shares deemed to be outstanding represent the number
of shares (at an initial public offering price of $9.00 per shares, net of
underwriting discounts and expenses) sufficient to repay $874,000 of outstanding
stockholders' notes. Pro forma net earnings per share for the year ended June
30, 1995 is based on 3,711,093 shares, which includes 3,440,743 of weighted
shares outstanding and 270,350 of common stock equivalents. Net earnings per
share for the year ended June 30, 1996 is based on 5,289,612, which includes
4,987,649 of weighted shares outstanding and 301,963 of common stock
equivalents.


ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

Insight is a direct marketer of microcomputers, hardware, software and
services. The Company markets a comprehensive line of brand name products to
price-conscious, computer literate end-users in the business, education,
government and home markets throughout the United States and Canada. The Company
uses aggressive marketing, a knowledgeable sales force and streamlined
distribution together with its advanced proprietary information system to
achieve volume sales and strong customer loyalty.

The Company commenced operations in 1988 as a direct marketer of hard
disk drives and other mass storage products under the name Hard Drives
International. In fiscal 1991, the Company began to market its own
Insight-branded microcomputers. In fiscal 1992 and 1993, the Company added
peripherals, software and other brand microcomputers to its product line.
Through fiscal 1992, the Company based its marketing approach primarily on
advertising in computer magazines and the use of inbound toll-free telephone
lines to receive customer orders. In fiscal 1993, the Company changed its
marketing mix to include the publication of catalogs and the use of outbound
telephone account executives focusing on the business, education, and government
markets. During fiscal 1995, the Company began to de-emphasize the sale of
Insight-branded computers and discontinued the sale of Insight-branded computers
in the second quarter of fiscal 1996.

In fiscal 1992, the Company began outsourcing direct marketing services
to third parties. Under this approach, catalogs and other mailings produced and
distributed by third parties feature brand name or Insight-branded products sold
under the name of such marketer. In fiscal 1993, the Company initiated its
turnkey direct marketing outsourcing program for leading manufacturers. In
fiscal 1995, the Company began its phase out of sales to third party marketers.
In fiscal 1996, the Company discontinued sales to third party marketers.

In fiscal 1995, the Company completed its initial public offering of
Common Stock, receiving net proceeds of approximately $11.9 million. In November
1995, the Company completed a second public offering of Common Stock, receiving
net proceeds of $16.6 million.

The Company's results of operations have varied from period to period
as a result of many factors, including continuing price competition, general
economic conditions, the condition of the microcomputer products retail
industry, shifts in demand for microcomputer products and industry announcements
of new products or upgrades. No assurance can be given that variations in
results of operations from period to period will not occur in the future. The
Company's planned operating expenditures are based on sales forecasts. If
revenues do not meet the Company's expectations in any given period, the
Company's operating results could be materially adversely affected.

The Company operates in an intensely competitive environment. There can
be no assurance that competition will not increase in the future, which could
require the Company to reduce prices, increase marketing expenditures or take
other actions which may have a material adverse effect on the Company's
operating results.

From inception, the Company has experienced rapid growth that has
placed, and could continue to place, a significant strain upon the Company's
financial, management and other resources. The Company's

16
19
future performance will depend in part on its ability to manage change in its
operations. In addition, the Company's ability to manage its growth effectively
will require it to continue to improve its operational, financial control and
management information systems, and to attract, manage and retain key employees.
If the Company's management were to become unable to manage growth effectively,
the Company's business, financial condition and results of operations would be
adversely affected.

The following discussion and analysis of financial condition and
results of operations of the Company should be read in conjunction with the
Consolidated Financial Statements of the Company, including the related notes
thereto, appearing in Item 8 of this Report on Form 10-K.

Any statement in this document that relates to future plans,
expectations, events, or performances are deemed to be forward looking
statements. Such forward looking statements are subject to the following
important factors, among others, that could cause actual results to differ
materially from the forward looking statement: the "Risk Factors" set forth in
the Company's Prospectus dated November 3, 1995; changes in the personal
computer industry, especially competitive pressures, changing price margins, and
inventory risks due to technological developments or shifts in market demand;
the Company's possible inability to obtain new outsourcing agreements and the
effect on the Company's rate of net sales growth caused by the changing mix of
type of outsourcing agreement (as hereinafter described); and changes in costs,
especially paper prices, of Company catalogs and advertising.

RESULTS OF OPERATIONS

The following table sets forth for the fiscal periods indicated certain
financial data as a percentage of net sales:

<TABLE>
<CAPTION>
YEAR ENDED JUNE 30,
-------------------
1996 1995 1994
----------------------------
<S> <C> <C> <C>
Net sales.......................................... 100.0% 100.0% 100.0%
Costs of goods sold................................ 85.8 84.6 84.6
----- ----- -----
Gross profit....................................... 14.2 15.4 15.4
Selling, general and administrative expenses....... 11.4 13.0 13.9
----- ----- -----
Earnings from operations........................... 2.8 2.4 1.5
Non-operating expense, net......................... 0.0 0.3 0.3
----- ----- -----
Earnings before income taxes....................... 2.8 2.1 1.2
Income tax expense................................. 1.1 0.8 0.3
===== ===== =====
Net earnings....................................... 1.7% 1.3% 0.9%
===== ===== =====
</TABLE>

YEARS ENDED JUNE 30, 1996 AND 1995

Net Sales. The Company's net sales were $342.8 million in fiscal 1996
and $244.9 million in fiscal 1995. From fiscal 1995 to fiscal 1996, net sales
increased $97.9 million, or 40.0%. Direct marketing sales increased $94.3
million from $215.0 million in fiscal 1995 to $309.3 million in fiscal 1996.
Sales from outsourcing services to manufacturers and third-party marketers
increased $3.6 million from $29.9 million in fiscal 1995 to $33.5 million in
fiscal 1996.

The increase in direct marketing sales resulted primarily from added
account executives, emphasis on outbound telemarketing, increased average order
size, the continued building of the Company's customer base and the increased
catalog circulation. The number of account executives increased from 239 at June
30, 1995 to 321 at June 30, 1996. A significant factor in the average order size
increase was the demand for the high-end notebooks. The Company more than
doubled its Insight catalog circulation from 5,740,000 in fiscal 1995 to
12,880,000 in fiscal 1996. The increase in outsourcing sales resulted from
increased sales for outsourcing arrangements and the addition of new outsourcing
contracts with manufacturers and retailers. This increase resulted despite the
de-emphasis of sales to third-party marketers and the termination of outsourcing
services provided to Ambra, a subsidiary of IBM. Net sales to third-party
marketers were $13.0 million in fiscal 1995 compared to $0.4 million in fiscal
1996. In 1994, IBM announced the discontinuance of the Ambra product line,


17
20
and therefore, the Company began reducing services to Ambra and subsequently the
agreement was terminated effective December 31, 1994. The Ambra contract
accounted for $2.7 million in net sales for fiscal 1995. The Company's
outsourcing arrangements generally may be canceled on relatively short notice,
and there can be no assurance that the Company will be able to replace any
arrangement that is canceled or not renewed upon expiration.

Under most of the Company's outsourcing arrangements, the Company takes
title to inventories of products and assumes the risk of collection of accounts
receivable in addition to its sales functions. Revenues derived from the sales
of such products are included in the Company's net sales. Certain other
outsourcing arrangements are primarily service-based, and the Company generally
derives net sales from these types of arrangements based upon a percentage of
the revenue generated from products sold. Accordingly, the rate of the Company's
net sales growth in future periods may be affected by the mix of outsourcing
arrangements which are in place from time to time

The Company believes that it is not practicable to analyze changes in
net sales resulting from factors such as new product introduction, product
discontinuances, volume changes and price changes because the Company offers a
changing mix of products at prices which vary extensively over the course of any
given period.

Gross Profit. Gross profit decreased from 15.4% of net sales to 14.2%
in fiscal 1996. The gross profit on the Company's direct marketing sales
decreased due to industry pricing pressures which was partially offset by the
Company's ability, as a result of its increased volume and financial position,
to take advantage of vendor payment term discounts and increased bulk purchasing
opportunities, as well as an increase in price protection and rebates received
from vendors. Additionally, the Company's transition from Insight-branded
computers to other branded computers also had a negative impact upon gross
margins (although eliminating the sales of Insight-branded computers has
resulted in a net positive effect due to the reduction of general and
administrative expense, such as telephone and technical support costs associated
with the Insight-branded product line). Sales of Insight-branded computers
accounted for 21% and 3% of net sales for fiscal years 1995 and 1996,
respectively. The Company's shift in product mix has also had a negative impact
on gross profit as a percentage of sales. The Company experienced significant
growth in the notebooks category which carries a low gross profit percentage.
The gross profit percentage on the Company's outsourcing business also declined.
This decrease was primarily related to the loss of the gross profit margins in
the Company's outsourcing business with Ambra, which were higher than those in
its other outsourcing arrangements. Unlike its other outsourcing arrangements,
under the Ambra contract the Company provided limited services, did not maintain
inventory and did not ship products. The gross profit margins in most of the
Company's outsourcing arrangement other than Ambra approximated those in its
direct marketing sales. Gross profit may be affected in future periods by the
number and mix of outsourcing arrangements which are in place from time to time.
The Company anticipates continued pressure on gross margins in fiscal 1997
primarily due to the continued shift in product mix and to industry-wide pricing
pressures.

Selling, General and Administrative Expenses. Selling, general and
administrative expenses were $38.9 million in fiscal 1996 and $31.8 million for
fiscal 1995. Selling, general and administrative expenses decreased to 11.4%
from 13.0% of net sales. The decline was attributable to increased economies of
scale as general and administrative expenses were allocated over a greater net
sales base, a $137,500 reduction in compensation to the major
stockholders/officers and the Company's continued shift in marketing strategy.
The Company increased circulation of catalogs, reduced more expensive
advertising in computer publications and received greater cooperative marketing
reimbursements from manufacturers. During the fourth quarter of fiscal 1995, the
Company adopted the American Institute of Certified Public Accountants Statement
of Position 93-7, Reporting on Advertising Costs (SOP 93-7). SOP 93-7 requires
the capitalization and amortization of direct response advertising costs over
their expected revenue stream, generally three months. This adjustment resulted
in deferrals of advertising costs of $143,000 and $214,000 at June 30, 1996 and
1995, respectively. These decreases of general and administrative expenses as a
percentage of net sales were partially offset by the addition of account
executives in anticipation of future sales growth and the addition of new
outsourcing contracts. New outsourcing programs initiated by the Company from
time to time generally require a period of several months prior to gross profit
exceeding the selling, general and administrative costs associated with the
program. Increases in postage and paper costs may increase the cost of
preparation and mailing of the


18
21
Company's marketing materials in future periods, though the Company anticipates
that it will be able to offset these increases, in part, by increases in
cooperative advertising rates, improved database management and other cost
reductions. Certain manufacturers and distributors provide the Company with
substantial incentives in the form of discounts, advertising allowances and
rebates. A reduction in or discontinuance of such incentives could have a
material adverse effect upon the Company.

Non-Operating Expense, Net. Non-operating expense, net, which consists
primarily of interest expense, decreased from $633,000 in fiscal 1995 to
$136,000 in fiscal 1996. The interest expense primarily relates to borrowings
under the Company's line of credit which have been necessary to finance the
Company's growth. The interest expense has decreased because of Insight's
initial and second public offerings in January 1995 and November 1995 and a more
favorable interest rate available to the Company under its new credit facility
entered in June 1995. Additionally, the interest expense associated with the
Company's new facility has been capitalized.

Income Tax Expense. The Company's current effective tax rate is 39.6%.

YEARS ENDED JUNE 30, 1995 AND 1994

Net Sales. The Company's net sales were $244.9 million in fiscal 1995
and $170.4 million in fiscal 1994. From fiscal 1994 to fiscal 1995, net sales
increased $74.5 million, or 43.8%. Direct marketing sales increased $67.5
million from $147.5 million in fiscal 1994 to $215.0 million in fiscal 1995.
Sales from outsourcing services to manufacturers and third-party marketers
increased $7.0 million from $22.9 million in fiscal 1994 to $29.9 million in
fiscal 1995.

The increase in direct marketing sales resulted primarily from
increased catalog circulation, added account executives and the continued
building of the Company's customer base. The Company more than doubled its
catalog circulation from 3,363,000 in fiscal 1994 to 7,451,000 in fiscal 1995.
The increase in outsourcing sales resulted from increased sales for existing
outsourcing arrangements and the addition of new outsourcing contracts with
manufacturers. This increase resulted despite the de-emphasis of sales to third-
party marketers and the termination of outsourcing services provided to Ambra, a
subsidiary of IBM. In July 1994, IBM announced the discontinuance of the Ambra
product line, and therefore, the Company began reducing services to Ambra, and
subsequently the agreement was terminated effective December 31, 1994. The Ambra
contract accounted for $2.7 million and $2.3 million in net sales for fiscal
1995 and 1994, respectively. The Company's outsourcing arrangements generally
may be canceled on relatively short notice, and there can be no assurance that
the Company will be able to replace any arrangement that is canceled or not
renewed upon expiration.

Under certain of the Company's outsourcing arrangements, the Company
takes title to inventories of products and assumes the risk of collection of
accounts receivable in addition to its sales functions. Revenues derived from
the sales of such products are included in the Company's net sales. Certain
other outsourcing arrangements are primarily service-based, and the Company
generally derives net sales from these types of arrangements based upon a
percentage of the revenue generated from products sold. Accordingly, the rate of
the Company's net sales growth in future periods may be affected by the mix of
outsourcing arrangements which are in place from time to time.

The Company believes that it is not practicable to analyze changes in
net sales resulting from factors such as new product introductions, product
discontinuances, volume changes and price changes because the Company offers a
changing mix of products at prices which vary extensively over the course of any
given period.

Gross Profit. Gross profit remained constant at 15.4% of net sales for
the years ended June 30, 1995 and 1994. The gross profit on the Company's direct
marketing sales decreased due to increased industry pricing pressures, which was
partially offset by the Company's ability, as a result of its initial public
offering in the third quarter of fiscal 1995, to take advantage of vendor
payment term discounts and increased bulk purchasing opportunities, as well as
an increase in price protection received from vendors. The decline in the gross
profit


19
22
percentage from direct marketing sales was offset in part by higher gross profit
margins in the Company's outsourcing business with Ambra, which were higher than
those in its other outsourcing arrangements. Unlike its other outsourcing
arrangements, under the Ambra contract the Company provided limited services,
did not maintain inventory and did not ship products. The gross profit margins
in the Company's outsourcing arrangements other than Ambra were similar to those
in its direct marketing sales. Gross profit may be affected in future periods by
the number and mix of outsourcing arrangements which are in place from time to
time. The Company anticipates continued pressure on gross margins in fiscal 1996
primarily due to industry-wide pricing pressures. The Company's transition from
the Insight-branded computers to other branded computers is also expected to
have a slight negative impact upon gross margins (though the Company anticipates
that the reduced sale of Insight-branded computers will result in a net positive
effect due to the reduction of general and administrative expense, such as
telephone and technical support costs associated with the Insight-branded
product line).

Selling, General and Administrative Expenses. Selling, general and
administrative expenses were $31.8 million in fiscal 1995 and $23.7 million in
fiscal 1994. Selling, general and administrative expenses decreased to 13.0%
from 13.9% of net sales. The decline was attributable to increased economies of
scale as general and administrative expenses were allocated over a greater net
sales base, a $927,000 reduction in compensation to the major
stockholders/officers and the Company's continued shift in marketing strategy.
The Company increased circulation of catalogs, reduced more expensive
advertising in computer publications and received greater cooperative marketing
reimbursements from manufacturers. During the fourth quarter of fiscal 1995, the
Company adopted the American Institute of Certified Public Accountants Statement
of Position 93-7, Reporting on Advertising Costs (SOP 93-7). SOP 93-7 requires
the capitalization and amortization of direct response advertising costs over
their expected revenue stream, generally three months. This adjustment resulted
in a $214,000 deferral of advertising costs at June 30, 1995. These decreases of
general and administrative and advertising expenses as a percentage of net sales
were partially offset by an increase in selling expenses, as a percentage of net
sales, with the addition of account executives in anticipation of future sales
growth and the addition of new outsourcing contracts. New outsourcing programs
initiated by the Company from time to time generally require a period of several
months prior to gross profit exceeding the selling, general and administrative
costs associated with the program. Increases in postage and paper costs may
increase the cost of preparation and mailing of the Company's marketing
materials in future periods, though the Company anticipates that it will be able
to offset these increases, in part, by increases in cooperative advertising
rates, improved database management and other cost reductions. Certain
manufacturers and distributors provide the Company with substantial incentives
in the form of discounts, advertising allowances and rebates. A reduction in or
discontinuance of such incentives could have a material adverse effect upon the
Company.

Non-Operating Expense, Net. Non-operating expense, net, which consists
primarily of interest expense, increased to $663,000 in fiscal 1995 from
$409,000 in fiscal 1994. The increase was due to increased borrowings under the
Company's line of credit which were necessary to finance the Company's growth.
The majority of this interest expense was incurred prior to the Company's
initial public offering.

Income Tax Expense. The Company's current effective tax rate is 39.6%.
On June 30, 1994, a corporate reorganization occurred in which certain
corporations owned by individuals who at that time were the Company's sole
stockholders became subsidiaries of the Company. The subsidiaries elected to be
treated as S corporations for federal income taxes prior to June 30, 1994 and,
accordingly, were not subject to federal and state income taxes. At June 30,
1994, these subsidiaries terminated their S corporation elections and became
subject to federal and state income taxes. Accordingly, the primary difference
between the Company's effective tax rate of 39.6% and the tax rate shown on the
financial statements of 27.2% in fiscal 1994 relates to income tax expense that
would have been incurred by these S corporation subsidiaries had they been taxed
as C corporations.


20
23
QUARTERLY RESULTS AND SEASONALITY

The Company's business in the past has been seasonal. Net sales during
the second and third fiscal quarters in fiscal 1995 were the strongest. As the
Company continues to increase its percentage of revenue from business, education
and government markets, management believes that the Company's quarterly net
sales will be less impacted by seasonality. The following table sets forth
certain quarterly information for the Company's two most recent fiscal years:

<TABLE>
<CAPTION>
QUARTER ENDED
--------------------------------------------------------------------------------------
JUNE 30, MAR. 31, DEC. 31, SEPT 30, JUNE 30, MAR. 31, DEC. 31, SEPT 30,
1996 1996 1995 1995 1995 1995 1994 1994
---- ---- ---- ---- ---- ---- ---- ----
(IN THOUSANDS, EXCEPT PER SHARE DATA)
<S> <C> <C> <C> <C> <C> <C> <C> <C>
Net Sales .................... $100,950 $94,655 $76,431 $70,777 $60,605 $64,238 $66,384 $53,726
Costs of goods sold .......... 86,934 81,224 65,395 60,739 51,539 54,390 56,370 44,805
-------- ------- ------- ------- ------- ------- ------- -------
Gross profit ............... 14,016 13,431 11,036 10,038 9,066 9,848 10,014 8,921
Selling, general and
administrative
expenses(1) ................ 11,078 10,758 8,942 8,139 7,359 8,331 8,399 7,759
-------- ------- ------- ------- ------- ------- ------- -------
Earnings from operations ..... 2,938 2,673 2,094 1,899 1,707 1,517 1,615 1,162
Non-operating expense, net ... (22) 24 55 79 127 136 225 175
-------- ------- ------- ------- ------- ------- ------- -------
Earnings before income taxes . 2,960 2,649 2,039 1,820 1,580 1,381 1,390 987
Income tax expense ........... 1,170 1,050 807 721 625 548 550 391
-------- ------- ------- ------- ------- ------- ------- -------
Net earnings ................. $ 1,790 $ 1,599 $ 1,232 $ 1,099 $ 955 $ 833 $ 840 $ 596
======== ======= ======= ======= ======= ======= ======= =======
Pro forma data:(2)
Earnings before income taxes $ 1,124
Net earnings ............... 679
Net earnings per share ..... $ 0.31 $ 0.29 $ 0.24 $ 0.24 $ 0.21 $ 0.20 $ 0.27 $ 0.22
======== ======= ======= ======= ======= ======= ======= =======
</TABLE>

- ------------

(1) In the fourth quarter of fiscal 1995, the Company adopted SOP 93-7,
"Reporting on Advertising Costs". In accordance with SOP 93-7, costs of direct
response advertising are capitalized and amortized over the expected revenue
stream, generally three months. Prior to the implementation of SOP 93-7, for
interim periods, advertising expense is recognized as a percentage of net sales
as opposed to expensing as incurred. This interim allocation is supported by the
Company's tracking of customer responses to unique toll-free telephone numbers
placed in specific advertisements and catalogs. As a result, in the first
quarter of fiscal 1995 advertising expense was $195,000 less than actually
incurred and in the second quarter of fiscal 1995 advertising expense was
$195,000 greater than incurred. In the third quarter the advertising expense was
equal to the amount incurred. And in the fourth quarter of fiscal 1995, with the
adoption of SOP 93-7, $214,000 of advertising costs were deferred. During the
first and second quarters of fiscal 1996, the deferral increased by $85,000 and
$366,000 respectively, while the deferral decreased by $414,000 and $108,000 in
the third and fourth quarters. At June 30, 1996 advertising costs of $143,000
was deferred and included in other assets.

(2) See Note (15) of Notes to Consolidated Financial Statements.

INFLATION

Management does not believe that inflation has had a material effect on
the Company's sales during the past three fiscal years.

LIQUIDITY AND CAPITAL RESOURCES

In January 1995, the Company completed its initial public offering of
common stock. The Company received approximately $11.9 million, net of
underwriters' discounts, commission and offering expenses. The Company primarily
used the proceeds to repay indebtedness under its then-existing line of credit
and to repay certain stockholder loans.

21
24
In November 1995, the Company completed a second public offering of
common stock. The Company received $16.6 million, net of underwriting discounts,
commission and offering expenses. The Company used a substantial portion of the
net proceeds to repay amounts outstanding under the line of credit. The balance
of the net proceeds from this offering has been used for general corporate
purposes.

The Company's primary capital needs have been to fund the working
capital requirements and capital expenditures necessitated by its sales growth.

Cash flows from operations generally have been negative due primarily
to increases in accounts receivable and inventories necessitated by the sales
growth of the Company and the continued shift from sales to the home market to
sales in the business, education and government markets. The Company's net cash
used by operating activities was $7.7 million for fiscal 1996, including $25.8
million and $4.5 million to fund the increase in account receivables and
inventories, respectively. These increases were primarily funded with the
proceeds from the public offerings of common stock and an increase of trade
accounts payable of $14.3 million. Accounts receivable have increased due to an
increase in open account purchases by commercial customers due to the Company's
continued efforts to increase its sales to end users in the business, education
and government markets as well as the overall Company sales increase. During
fiscal 1996, the Company's capital expenditures totaled approximately $4.9
million primarily for the purchase of 17 acres of vacant land and the
construction, in progress, of a facility on that site, which will house sales,
executive and administrative functions.

As of June 30, 1996, the Company had no outstanding balance under its
line of credit. In June 1995, the Company entered into a new $30 million credit
facility with a finance company. The agreement provides for cash advances
outstanding at any one time up to a maximum of $22.5 million on the line of
credit, subject to limitations based upon the Company's eligible accounts
receivable and inventories. As of June 30, 1996, $22.5 million was available
under the line of credit. Cash advances bear interest at the London Interbank
Offered Rate (LIBOR) plus 1.90% (7.37% at June 30, 1996) payable monthly. The
additional $7.5 million of the credit facility is used to facilitate the
purchases of inventories from certain vendors and is classified on the balance
sheet as accounts payable. The credit facility expires in June 1998. The line is
secured by substantially all of the assets of the Company. The line of credit
contains various covenants including the requirement that the Company maintain a
specified dollar amount of tangible net worth.

The Company's future capital requirements include financing the growth
of working capital items such as accounts receivable and inventories, and the
purchase of equipment, furniture and fixtures. The Company anticipates that cash
flow from operations together with the funds available from its initial and
second public offerings of common stock and amounts available under its existing
line of credit should be adequate to support the Company's presently anticipated
cash and working capital requirements through fiscal 1997. The Company's ability
to continue funding its planned operations beyond fiscal 1997 is dependent upon
its ability to generate sufficient cash flow to meet its obligations on a timely
basis, or to obtain additional funds through equity or debt financings, or from
other sources of financing, as may be required.

NEW ACCOUNTING STANDARD

Statement of Financial Accounting Standards No. 123 -- "Accounting for
Stock-Based Compensation" ("SFAS 123") requires that companies can elect to
account for stock-based compensation plans using a method based upon fair value
or continue measuring compensation expense for those plans using the intrinsic
value method prescribed by Accounting Principles Board Opinion No. 25 --
"Accounting for Stock Issued to Employees" ("APB 25"). Companies electing to
continue using the intrinsic value method must make pro forma disclosures in
fiscal 1997 of net earnings and earnings per share as if the fair value based
method had been applied. The Company will continue using APB 25; therefore, SFAS
123 is not expected to have an impact on the Company's results of operations or
financial position.

22
25
CERTAIN FACTORS AFFECTING THE COMPANY'S OPERATIONS

Highly Competitive Industry. The microcomputer products industry is
highly competitive. Competitive pressures have intensified as the industry's
rate of growth in the United States has slowed. Pricing is very aggressive and
the Company expects pricing pressures to continue. The Company competes with a
large number and wide variety of resellers of microcomputers and related
products, including traditional microcomputer retailers, computer superstores,
consumer electronics and office supply superstores, mass merchandisers, national
direct marketers (including value-added resellers and specialty retailers,
aggregators, distributors, franchisers, manufacturers and national computer
retailers which have commenced their own direct marketing operations). Many of
these compete principally on the basis of price and may have lower costs than
the Company. The Company may be subject to increased price competition which
could have a material adverse effect on its results of operations. Certain of
the Company's current and potential competitors are larger and have
substantially greater resources than the Company. The Company believes that
competition may increase in the future.

Industry Consolidation and Price Reductions. The microcomputer products
industry is undergoing significant change. In recent years, the number of
sophisticated, computer literate customers has greatly expanded. Computer
superstores and direct marketers have significantly increased their market share
during this period. Certain traditional microcomputer resellers are combining
operations or acquiring or merging with other resellers to increase efficiency.
This industry consolidation could result in short-term price-cutting in certain
markets. Decreasing prices of microcomputers and related products require the
Company to sell a greater number of products to achieve the same level of net
sales and gross profit. Such a trend could make it more difficult for the
Company to continue to increase its net sales and earnings.

Managing Rapid Growth; No Assurance of Additional Financing. Since
inception, the Company has experienced rapid growth. Historically, cash flow
from operations has been insufficient to finance this growth and the Company has
relied upon a line of credit, loans from stockholders and proceeds from its
initial and second public offerings to finance working capital requirements. As
part of its growth strategy, the Company intends to create new marketing
programs, hire additional personnel, enter into additional outsourcing
arrangements, increase sales to business customers and construct a new sales
administrative office building. In addition, the Company will consider, where
appropriate, the acquisition of complementary or additional businesses which
management believes meet the current objectives of the Company. There can be no
assurance that the Company's operations will generate sufficient cash flow or
that adequate financing will be available to finance continued growth.

Rapid Changes in Product Standards and Risk of Inventory Obsolescence.
The microcomputer products industry is characterized by rapid technological
change and the frequent introduction of new products and product enhancements.
The Company has sought to minimize its inventory exposure through a variety of
inventory control procedures and policies, including automated "just-in-time"
management and vendor price protection programs. In order to satisfy customer
demand and to obtain greater purchasing discounts, the Company expects to carry
increased inventory levels of certain products in the future. Unexpected new
product introductions could have a material adverse effect on demand for the
Company's inventory.

Fluctuating Operating Results. The Company's results of operations have
varied from quarter to quarter as a result of many factors, including general
economic conditions, the condition of the microcomputer products industry,
shifts in demand for microcomputer products and industry announcements of new
products or upgrades. No assurance can be given that these quarterly variations
will not occur in the future.

Possible Nonrenewal or Cancellation of Short-Term Arrangements. The
Company performs outsourcing services for certain manufacturers pursuant to
various arrangements. These parties may cancel such arrangements on relatively
short notice or fail to renew them upon expiration. There is no assurance that
the Company will be able to replace any manufacturers that terminate or fail to
renew their relationships with the Company.

23
26
Business Interruption; Reliance on Management Information Systems. The
Company believes that its success to date has been, and future results of
operations will be, dependent in large part upon its ability to provide prompt
and efficient service to customers. In addition, the Company's success is
largely dependent on the accuracy, quality and utilization of the information
generated by its management information systems, which affect its ability to
manage its sales, accounting, inventory and distribution systems. Although the
Company has redundant systems, with full data backup, a substantial interruption
in these systems or in the Company's telephone communication systems, could have
a material adverse effect on the Company's business.

Risk of Increasing Marketing, Postage and Shipping Costs. The Company
mails catalogs through the United States Postal Service, generates sales leads
through advertising and ships products to customers by commercial delivery
services. Increases in postage rates or paper costs could increase the cost of
the Company's marketing materials. The inability to pass on these costs could
have a material adverse effect on the Company's operating results.

Changing Methods of Distribution. The manner in which personal
computers and related software and products are distributed and sold is
changing, and new methods of distribution and sale, such as on-line shopping
services have emerged. Hardware and software vendors have sold, and may
intensify their efforts to sell their products directly to end-users. From time
to time, certain vendors have instituted programs for the direct sales of large
order quantities of hardware and software to certain major corporate accounts.
These types of programs may continue to be developed and used by various
vendors. Vendors also may attempt to increase the volume of software products
distributed electronically to end-users' personal computers. Any of these
competitive programs could have a material adverse effect on the Company's
business and financial results.

Reliance on Manufacturers and Distributors. The Company acquires
products for resale both directly from manufacturers and indirectly through
distributors. Purchases from Merisel, a distributor of microcomputers and
related products, accounted for approximately 19% of the Company's aggregate
purchases for fiscal 1996. No other vendor or supplier accounted for more than
10% of purchases in fiscal 1996. There are few supply agreements between the
Company and any manufacturers and distributors, While the loss of Merisel or any
other manufacturers or distributors could cause a short-term disruption in the
availability of products, the Company believes that alternative sources of
supply could be obtained for such products without materially affecting product
cost. Certain of the products offered by the Company are subject to manufacturer
allocation which limits the number of units of such products available to
resellers, including the Company. Certain manufacturers and distributors provide
the Company with substantial incentives in the form of discounts, advertising
allowances and rebates. A reduction in or discontinuance of such incentives
could have a material adverse effect on the Company.

State Sales Tax Collection. The Company presently collects sales tax
only on sales of products to residents of the State of Arizona. Various states
have sought to impose on direct marketers the burden of collecting state sales
taxes on the sales of products shipped to that state's residents. The United
States Supreme Court recently affirmed its position that it is unconstitutional
for a state to impose sales or use tax collection obligations on an out-of-state
mail order company whose only contacts with the state are the distribution of
catalogs and other advertising materials through the mail and the subsequent
delivery of purchased goods by United States mail or by interstate common
carrier. If legislation is passed to overturn the United States Supreme Court,
the imposition of a sales or use of tax collection obligation on the Company in
states to which it ships products would result in additional administrative
expenses to the Company, could result in price increases to the customer and/or
could have a material adverse effect on the Company. From time to time,
legislation to overturn this decision of the Supreme Court has been introduced,
although to date, no such legislation has been passed.

Dependence on Key Personnel. The Company's future success will depend
to a significant extent on the efforts of key management personnel, including
Eric J. Crown, Chief Executive Officer, Timothy A. Crown, President, and other
key employees. The loss of one or more of these key employees could have a
material adverse effect on the Company's business. The Company maintains and is
the beneficiary of a $1, 000, 000 key-man life insurance policy on each on Eric
J. Crown and Timothy A. Crown. In addition, the Company believes

24
27
that its future success will depend in large part upon its continued ability to
attract and retain highly qualified management, technical and sales personnel.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The information required by this Item is included in this Report
beginning at page 29.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

There were no disagreements with accountants on accounting and
financial disclosure matters during the periods reported herein.

PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

The biographical information relating to the Company's directors
included under the caption "Election of Directors" in the Company's definitive
Proxy Statement for its Annual Meeting of Stockholders to be held December 4,
1996 (the "Proxy Statement") is incorporated herein by reference. The Company
anticipates filing the Proxy Statement within 120 days after June 30, 1996. See
also the information concerning executive officers of the Company included in
Item 4a in Part I of this Report.

ITEM 11. EXECUTIVE COMPENSATION

The information under the heading "Executive Compensation" and
"Compensation of Directors" in the Proxy Statement is incorporated herein by
reference.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The information under the heading "Voting Securities and Principal
Holders -- Security Ownership of Certain Beneficial Owners and Management" in
the Proxy Statement is incorporated herein by reference.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The information under the heading "Certain Transactions" in the Proxy
Statement is incorporated herein by reference.

PART IV

ITEM 14. EXHIBITS AND REPORTS ON FORM 8-K

(a) The following documents are filed as part of this report:

1. Financial Statements

The consolidated financial statements of Insight Enterprises, Inc. and
subsidiaries and Independent Auditors' Report are filed herein beginning on page
29.


25
28
2. Exhibits.

(a) Exhibits (unless otherwise noted, exhibits are filed herewith)

EXHIBIT NO. DESCRIPTION

2.1* -- Form of Articles of Merger and Certificate of Merger between
Insight Enterprises, Inc., an Arizona corporation, and Insight
Enterprises, Inc., a Delaware corporation (the "Registrant")

3.1** -- Amended and Restated Certificate of Incorporation of
Registrant

3.2** -- Bylaws of the Registrant

4.1** -- Specimen Common Stock Certificate

4.2** -- Form of Common Stock Warrant between the Registrant and each
Representative of the Underwriters

10.1** -- Employment Agreement, between Insight Enterprises, Inc. and
Eric J. Crown, dated as of October 1, 1994, as amended***

10.2** -- Employment Agreement, between Insight Enterprises, Inc. and
Timothy A. Crown, dated as of October 1, 1994, as amended***

10.3** -- Confidentiality and Non-Competition Agreement, between
Registrant and Stanley Laybourne dated as of October 1, 1994

10.4** -- Form of Indemnification Agreement*

10.5** -- 1994 Stock Option Plan of the Registrant***

10.6** -- Predecessor Stock Option Plan***

10.7**** -- 1995 Employee Stock Purchase Plan of the Registrant***

10.8 -- Amendment to 1994 Stock Option Plan of the Registrant***

10.9 -- Standard Form of Agreement Between Owner and Construction
Manager where the Construction Manager is also the
Constructor.

11.1 -- Computation of Net Earnings per Common Share

21.1**** -- Subsidiaries of the Registrant

23.1 -- Consent of KPMG Peat Marwick LLP

----------

* The Company has entered into a separate indemnification agreement with
each of its current directors and executive officers that differ only
in party names and dates. Pursuant to the instructions accompanying
Item 601 of Regulation S-K, the Registrant is filing the form of such
indemnification agreement.

** Incorporated by reference from Company's Registration Statement on Form
S-1 (No. 33-86142) declared effective January 24, 1995.

*** Management contract or compensatory plan or arrangement

**** Incorporated by reference to the Company's Annual Report on Form 10-K
for the fiscal year ended June 30, 1995.

(b) Reports on Form 8-K.

No current Reports on Form 8-K were filed by the Company during the
fourth quarter of the fiscal year ended June 30, 1996.

(c) The Exhibits required to be filed as part of this report are listed
in Item 14(a) above.


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29
SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

INSIGHT ENTERPRISES, INC.

By /s/ ERIC J. CROWN
-----------------------
Eric J. Crown
Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934,
this report has been signed below by the following persons on behalf of the
registrant and in the capacities and on the dates indicated.

<TABLE>
<CAPTION>
SIGNATURE TITLE DATE
--------- ----- ----
<S> <C> <C>
/s/ ERIC J. CROWN Chairman of the Board of September 26, 1996
- ------------------------------- Directors and Chief Executive Officer
Eric J. Crown (Principal Executive Officer)


/s/ TIMOTHY A. CROWN Director and President September 26, 1996
- -------------------------------
Timothy A. Crown


/s/ STANLEY LAYBOURNE Chief Financial Officer, September 26, 1996
- ------------------------------- Secretary, Treasurer and
Stanley Laybourne Director (Principal Financial and
Accounting Officer)


/s/ LARRY A. GUNNING Director September 26, 1996
- -------------------------------
Larry A. Gunning


/s/ ROBERTSON C. JONES Director September 26, 1996
- -------------------------------
Robertson C. Jones
</TABLE>



27
30
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

<TABLE>
<CAPTION>

PAGE
----
<S> <C>
Independent Auditors' Report............................................. 29
Consolidated Balance Sheets -- June 30, 1996 and 1995................... 30
Consolidated Statements of Earnings -- Each of the years in the
three-year period ended June 30, 1996.................................. 31
Consolidated Statements of Stockholders' Equity -- Each of the years
in the three-year period ended June 30, 1996........................... 32
Consolidated Statements of Cash Flows -- Each of the years in the
three-year period ended June 30, 1996.................................. 33
Notes to Consolidated Financial Statements............................... 34
</TABLE>



28
31
INDEPENDENT AUDITORS' REPORT




The Board of Directors and Stockholders
Insight Enterprises, Inc.:


We have audited the accompanying consolidated balance sheets of Insight
Enterprises, Inc. and subsidiaries as of June 30, 1996 and 1995, and the related
consolidated statements of earnings, stockholders' equity and cash flows for
each of the years in the three year period ended June 30, 1996. These
consolidated financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these consolidated
financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the financial position of Insight Enterprises,
Inc. and subsidiaries as of June 30, 1996 and 1995, and the results of their
operations and their cash flows for each of the years in the three-year period
ended June 30, 1996 in conformity with generally accepted accounting principles.






KPMG Peat Marwick LLP

Phoenix, Arizona
August 13, 1996





29
32
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS
(IN THOUSANDS, EXCEPT SHARE AMOUNTS)


<TABLE>
<CAPTION>
JUNE 30,
--------------------
ASSETS 1996 1995
---- ----
<S> <C> <C>

Current assets:
Cash and cash equivalents ................................... $ 5,300 $ 7,574
Accounts receivable, net (Notes 2 and 14) ................... 41,798 17,282
Inventories (Note 14) ....................................... 16,104 12,377
Prepaid expenses ............................................ 1,959 1,179
Deferred income taxes (Note 6) .............................. 1,239 808
------- -------
Total current assets ............................. 66,400 39,220
Property and equipment, net (Note 3) .............................. 6,660 2,807
Other assets ...................................................... 558 375
------- -------
$73,618 $42,402
======= =======
LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
Accounts payable ............................................ $29,667 $15,368
Accrued expenses ............................................ 1,290 1,246
Customer refunds payable .................................... 291 267
Deferred revenue ............................................ 585 419
------- -------
Total current liabilities ........................ 31,833 17,300

Line of credit (Notes 4 and 12) ................................... - 6,541

Commitments (Notes 3 and 5)

Stockholders' equity (Notes 7, 9, and 10):
Preferred stock, $.01 par value, 1,000,000 shares authorized,
no shares issued ........................................ - -
Common stock, $.01 par value, 10,000,000 shares authorized;
5,396,754 in 1996 and 4,290,948 in 1995 shares issued
and outstanding ......................................... 54 43
Additional paid-in capital .................................. 29,426 11,933
Retained earnings ........................................... 12,305 6,585
------- -------
Total stockholders' equity ....................... 41,785 18,561
------- -------
$73,618 $42,402
======= =======
</TABLE>


See accompanying notes to consolidated financial statements.


30
33
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF EARNINGS
(IN THOUSANDS, EXCEPT PER SHARE DATA AND SHARE AMOUNTS)


<TABLE>
<CAPTION>
YEARS ENDED JUNE 30,
--------------------------------------------
1996 1995 1994
---- ---- ----
<S> <C> <C> <C>
Net sales ........................................................... $ 342,813 $ 244,953 $ 170,400
Costs of goods sold ................................................. 294,292 207,104 144,186
---------- ---------- ----------
Gross profit ............................................... 48,521 37,849 26,214
Selling, general and administrative expenses ........................ 38,917 31,848 23,742
---------- ---------- ----------
Earnings from operations ................................... 9,604 6,001 2,472
Non-operating expense, net (Note 12) ................................ 136 663 409
---------- ---------- ----------
Earnings before income taxes ............................... 9,468 5,338 2,063
Income tax expense (Note 6) ......................................... 3,748 2,114 561
---------- ---------- ----------
Net earnings ............................................... $ 5,720 $ 3,224 $ 1,502
========== ========== ==========
Pro forma net earnings data (unaudited) (Note 15):
Earnings before income taxes as reported ....................... $ 5,338 $ 2,063
Adjustment for executive compensation expense .................. 137 1,064
---------- ----------
Pro forma earnings before income taxes ......................... 5,475 3,127
Pro forma income tax expense ................................... 2,168 1,238
---------- ----------
Pro forma net earnings ......................................... $ 3,307 $ 1,889
========== ==========

Net earnings per share (pro forma for 1995 and 1994) ................ $ 1.08 $ 0.89 $ 0.61
========== ========== ==========

Shares used in net earnings per share calculation (pro forma for 1995
and 1994) ...................................................... 5,289,612 3,711,093 3,091,501
========== ========== ==========
</TABLE>

See accompanying notes to consolidated financial statements.



31
34
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
(IN THOUSANDS)


<TABLE>
<CAPTION>
ADDITIONAL TOTAL
COMMON PAID-IN RETAINED STOCKHOLDERS'
STOCK CAPITAL EARNINGS EQUITY
------ ---------- -------- ------------
<S> <C> <C> <C> <C>
Balances at June 30, 1993 .................. $20 $ 21 $ 2,869 $2,910
Net earnings .......................... - - 1,502 1,502
S corporation distributions (Note 11) . - - (1,010) (1,010)
Stockholders' capital contributions
(Note 11) ......................... - 63 - 63
--- ------- ------- ------
Balances at June 30, 1994 .................. 20 84 3,361 3,465
Issuance of common stock (Note 7) ..... 23 11,849 - 11,872
Net earnings .......................... - - 3,224 3,224
--- ------- ------- ------
Balances at June 30, 1995 .................. 43 11,933 6,585 18,561
Issuance of common stock (Note 7) ..... 11 16,899 - 16,910
Tax benefit recognized on
stock options exercised (Note 9) .. - 594 - 594
Net earnings .......................... - - 5,720 5,720
--- ------- ------- -------
Balances at June 30, 1996 .................. $54 $29,426 $12,305 $41,785
=== ======= ======= =======
</TABLE>

See accompanying notes to consolidated financial statements.



32
35
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS
(IN THOUSANDS)


<TABLE>
<CAPTION>
YEARS ENDED JUNE 30,
-----------------------------------
1996 1995 1994
---- ---- ----
<S> <C> <C> <C>
Cash flows from operating activities:
Net earnings ............................................................ $ 5,720 $ 3,224 $ 1,502
Adjustments to reconcile net earnings to net cash
used in operating activities:
Depreciation .......................................................... 1,066 766 492
Tax benefit from stock options exercised .............................. 594 - -
Provision for losses on accounts receivable ........................... 1,302 1,262 836
Provision for obsolete and slow moving inventories .................... 788 344 240
Deferred income taxes ................................................. (431) (69) (192)
Change in assets and liabilities:
Increase in accounts receivable ..................................... (25,818) (4,218) (7,420)
Increase in inventories ............................................. (4,515) (5,794) (253)
Decrease (increase) in prepaid expenses ............................. (780) (452) 112
Increase in other assets ............................................ (183) (209) (53)
Increase in accounts payable ........................................ 14,299 1,920 4,395
Increase in accrued expenses ........................................ 44 45 381
Increase (decrease) in customer refunds payable ..................... 24 (169) 238
Increase (decrease) in deferred revenue ............................. 166 (691) (774)
-------- -------- --------
Net cash used in operating activities ............................. (7,724) (4,041) (496)
-------- -------- --------
Cash flows from investing activities:
Purchases of property and equipment ..................................... (4,919) (1,251) (1,199)
Proceeds from the sale of property and equipment ........................ - - 21
-------- -------- --------
Net cash used in investing activities ............................. (4,919) (1,251) (1,178)
-------- -------- --------
Cash flows from financing activities:
Net borrowings (repayments) on lines of credit .......................... (6,541) (476) 4,071
Repayment of capital lease obligations .................................. - (164) (64)
Proceeds from notes payable to stockholders ............................. - - 600
Repayment of notes payable to stockholders .............................. - (891) (64)
S corporation distributions ............................................. - - (924)
Issuance of common stock ................................................ 16,910 11,872 -
-------- -------- --------
Net cash provided by financing activities ......................... 10,369 10,341 3,619
-------- -------- --------
Increase (decrease) in cash and cash equivalents ............................ (2,274) 5,049 1,945
Cash and cash equivalents at beginning of year .............................. 7,574 2,525 580
-------- -------- --------
Cash and cash equivalents at end of year .................................... $ 5,300 $ 7,574 $ 2,525
======== ======== ========
Supplemental disclosures of cash flow information:
Cash paid during the year for interest, net of amounts capitalized ...... $ 138 $ 680 $ 345
======== ======== ========
Cash paid during the year for income taxes .............................. $ 3,513 $ 1,986 $ 729
======== ======== ========
Supplemental disclosure of non-cash activities:
S corporation distribution/contribution ................................. $ - $ - $ 63
======== ======== ========
Capital lease obligations incurred ...................................... $ - $ - $ 152
======== ======== ========
</TABLE>

See accompanying notes to consolidated financial statements.


33
36
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
JUNE 30, 1996, 1995 AND 1994



(1) Operations and Summary of Significant Accounting Policies

Description of Business

Insight Enterprises, Inc. and subsidiaries (INSIGHT), formed June 30, 1994,
as described below, is a direct marketer of microcomputers, hardware, software
and services. INSIGHT markets a comprehensive line of brand-name products to
end-users in the business, education, government and home markets throughout the
United States and Canada primarily through outbound telemarketing, its own
distinctive catalogs and advertisements in computer industry publications.
Additionally, Insight provides direct marketing services to manufacturers
seeking to outsource their direct marketing activities. The services provided
include marketing, sales and distribution.

Business Combination

On June 30, 1994, INSIGHT adopted a plan of reorganization. Prior to June
30, 1994, INSIGHT operated through two entities owned by the same stockholders:
Insight Direct, Inc. (Insight Direct) and Intech Direct Company (Intech).
Insight Direct had four principal wholly-owned subsidiaries: ITA, Inc., IA
Direct, Inc., Insight Credit Corporation, and Insight Distribution Network
International, Inc. Intech was an S corporation and had no subsidiaries. On June
30, 1994, Insight Enterprises, Inc. was formed in Arizona to consolidate all of
the INSIGHT operations. The stockholders of Insight Direct and Intech exchanged
all of the outstanding stock of the two entities for 10,000 shares of Insight
Enterprises, Inc. As a result, Insight Direct, Intech, ITA, Inc., and IA Direct,
Inc. became direct wholly-owned subsidiaries of Insight Enterprises, Inc.
Insight Credit Corporation and Insight Distribution Network International, Inc.
remain subsidiaries of Insight Direct. Also, YMA, Inc., an S corporation, had
previously been owned by the same stockholders as Insight Direct, and was merged
into Insight Direct on June 30, 1994. The mergers were accounted for at
historical cost, similar to a pooling of interests, due to the common control
exercised over the entities by related parties. The consolidated financial
statements have been restated for all periods presented.

On June 30, 1994, Insight Direct purchased IAZ, Inc., an S corporation
which was owned by certain employees of Insight Direct, and transferred the
stock of IAZ, Inc. by dividend to the Company. The aggregate consideration for
IAZ was $25,000 and the purchase was accounted for at fair value. On June 30,
1995, IAZ, Inc. was merged into Insight Direct.

On November 7, 1994, the Company was reincorporated as a Delaware
corporation and the stockholders of the predecessor company received 2,790,698
shares of common stock for the 10,000 shares of the Company's common stock
previously outstanding.
All share data has been restated to reflect this exchange.

Principles of Consolidation and Presentation

The consolidated financial statements include the accounts of Insight
Enterprises, Inc. and its wholly-owned subsidiaries, as discussed above.
Intercompany accounts and transactions have been eliminated in consolidation.

Cash Equivalents

INSIGHT considers all highly liquid investments with original maturities at
the date of purchase of three months or less to be cash and cash equivalents.


34
37
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
JUNE 30, 1996, 1995 AND 1994


Inventories

Inventories, principally purchased microcomputers, hardware and software,
are stated at the lower of weighted average cost or market. Provisions are made
for obsolete, slow moving and nonsalable inventory.

Property and Equipment

Property and equipment are stated at cost. Major improvements and
betterments are capitalized; maintenance, repairs and minor replacements are
expensed as incurred. Depreciation is provided using the straight-line method
over the economic lives of the assets ranging from five to seven years.
Leasehold improvements are amortized over the shorter of the underlying lease
term or asset life.

Deferred Revenue

Deferred revenue represents cash received as advance payments for products
and deferred revenue on extended warranty and service contracts.

Revenue Recognition

Revenues from direct marketing and outsourcing product sales are recognized
upon shipment to the customer. Provisions are made for estimated product returns
expected to occur under INSIGHT's return policy. Revenue and direct costs
relating to the sales of extended warranty and service contracts are deferred
and amortized over the warranty and service period on a straight-line basis.

Warranty Expense

INSIGHT offered a one-year limited warranty on all Insight branded
microcomputer systems and a one-year replacement policy on selected other
products. INSIGHT has provided for the estimated costs which may be incurred
under these product warranties.

Advertising Expense

INSIGHT adopted SOP 93-7, "Reporting on Advertising Costs", during the
fourth quarter of fiscal 1995. In accordance with SOP 93-7, costs of
direct-response advertising are capitalized and amortized over the expected
revenue stream, generally three months, while other advertising costs are
expensed as incurred. All advertising costs are recorded net of related
cooperative marketing reimbursements. Direct response advertising consists
primarily of costs incurred to develop and distribute catalogs and magazine
advertisements. Prior to the implementation of SOP 93-7, advertising costs were
expensed as incurred, net of cooperative marketing reimbursements.

Advertising costs of $6,571,000, $6,121,000 and $4,974,000 were expensed
for the years ended June 30, 1996, 1995, and 1994, respectively. Advertising
costs of $143,000 and $214,000 were deferred and are included in other assets as
of June 30, 1996 and 1995, respectively. This policy is supported by the
Company's tracking of customer responses to specific advertisements in catalogs
and selected personal computer and trade magazines.


35
38
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
JUNE 30, 1996, 1995 and 1994


Income Taxes

Income taxes are accounted for under the asset and liability method.
Deferred tax assets and liabilities are recognized for the future tax
consequences attributable to differences between the financial statement
carrying amounts of existing assets and liabilities and their respective tax
bases and operating loss and tax credit carryforwards. Deferred tax assets and
liabilities are measured using enacted tax rates expected to apply to taxable
income in the years in which those temporary differences are expected to be
recovered or settled. The effect on deferred tax assets and liabilities of a
change in tax rates is recognized in income in the period that includes the
enactment date.

Certain subsidiaries of INSIGHT were S corporations for federal income tax
purposes until they terminated their S corporation elections on June 30, 1994.
While S corporations, the income or loss of these entities was included in the
individual tax returns of the stockholders. These entities would from time to
time make S corporation distributions to its stockholders to pay their income
tax liability related to the earnings of the entities.

The consolidated statements of earnings for the year ended June 30, 1994
does not include a provision for income taxes on S corporation earnings. The
unaudited pro forma income tax adjustments included in the consolidated
statements of earnings represent estimated federal and state income tax expense
that would have been recorded had the subsidiaries which were S corporations not
made the S corporation election.

Net Earnings Per Share

Net earnings per share for the year ended June 30, 1996 is calculated using
4,987,649 of weighted average shares of common stock and 301,963 of common stock
equivalents outstanding during the period. The common stock equivalent shares
relate to the Company's stock options and warrants and are calculated using the
treasury stock method.

Stock Based Compensation

The Company applies the provisions of Accounting Principles Board Opinion
No. 25, "Accounting for Stock Issued to Employees," for its stock-based
compensation programs, and does not intend to adopt the fair value accounting
rules as permitted by Statement of Financial Accounting Standards No. 123,
"Accounting for Stock-Based Compensation" ("SFAS 123"). Accordingly, the Company
intends to adopt the disclosure provisions of SFAS 123 beginning in fiscal 1997.

Use of Estimates

The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements. Additionally, such estimates and assumptions affect the reported
amounts of revenues and expenses during the reporting period. Actual results
could differ from those estimates.

36
39
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
JUNE 30, 1996, 1995 and 1994



(2) Accounts Receivable

Accounts receivable consists of the following:

<TABLE>
<CAPTION>
JUNE 30,
---------------------
1996 1995
---- ----
(IN THOUSANDS)
<S> <C> <C>
Trade accounts.................................... $37,523 $16,107
Merchandise receivable from vendors............... 6,749 2,615
------- -------
44,272 18,722
Allowance for doubtful accounts................... (2,474) (1,440)
------- -------
Accounts receivable, net.......................... $41,798 $17,282
======= =======
</TABLE>

Merchandise receivable from vendors consists of inventories returned to
vendors for credit or for replacement product.

(3) Property and Equipment

Property and equipment consist of the following:

<TABLE>
<CAPTION>
JUNE 30,
---------------------
1996 1995
---- ----
(IN THOUSANDS)
<S> <C> <C>
Equipment...................................... $ 2,973 $ 2,650
Furniture and fixtures......................... 2,067 1,479
Leasehold improvements......................... 1,220 798
Construction in progress....................... 3,601 -
------- -
9,861 4,927
Accumulated depreciation and amortization...... (3,201) (2,120)
------- -------
Property and equipment, net.................... $ 6,660 $ 2,807
======= =======
</TABLE>

The Company is currently constructing a new corporate facility to
consolidate its sales, executive and administrative functions. Construction is
expected to be completed in fiscal 1997. Based on current plans, the Company
estimates that it will incur approximately $11 million in capital expenditures
related to the acquisition of the land and constructing and equipping the
facility.

(4) Line of Credit

INSIGHT has a $30,000,000 credit facility with a finance company. The
agreement provides for cash advances outstanding at any one time up to a maximum
of $22,500,000 on the line of credit, subject to limitations based upon the
Company's eligible accounts receivable and inventories. As of June 30, 1996
$22,500,000 was available under the line of credit. Cash advances bear interest
at the London Interbank Offered Rate (LIBOR) plus 1.90% (7.37% at June 30, 1996)
payable monthly. The additional $7,500,000 of the credit facility is used to
facilitate the purchases of inventories from certain vendors and is classified
on the balance sheet as accounts payable. At June 30, 1996 and 1995, the balance
of this additional portion of the credit facility was $4,239,000 and $827,000,
respectively. The credit facility expires in June 1998. The line is secured by
substantially all of the assets of INSIGHT. The line of credit contains various
covenants including the requirement that INSIGHT maintain a specified dollar
amount of tangible net worth.

37
40
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
JUNE 30, 1996, 1995 and 1994



(5) Lease Commitments

The Company has several non-cancelable operating leases, primarily for
office and distribution center space and certain office equipment. Rental
expense for operating leases was $607,000, $536,000 and $478,000, for the years
ended June 30, 1996, 1995 and 1994, respectively.

Future minimum lease payments under non-cancelable operating leases (with
initial or remaining lease terms in excess of one year) as of June 30, 1996 are
as follows:

<TABLE>
<CAPTION>
Years ending June 30 (in thousands)
<S> <C>
1997................ $ 588
1998................ 395
1999................ 365
2000................ 33
------
$1,381
======
</TABLE>

(6) Income Taxes

Certain subsidiaries of INSIGHT (Intech, IAZ, Inc. and YMA, Inc.) elected
to be treated as S corporations for federal income taxes prior to June 30, 1994.
As S corporations, these subsidiaries were not subject to federal and state
income taxes. At June 30, 1994, these subsidiaries terminated their S
corporation elections and became subject to federal and state income taxes.
Pursuant to SFAS No. 109, an income tax benefit and deferred tax asset of
$106,000 was recorded at June 30, 1994 to record the effect of cumulative
temporary differences as of the date of termination.

Insight Enterprises, Inc., Insight Direct, ITA, Inc., IA Direct, Inc.,
Insight Credit Corporation, and Insight Distribution Network International, Inc.
have been subject to federal and state income taxes since incorporation.

Income tax expense (benefit) consists of the following:

<TABLE>
<CAPTION>
YEARS ENDED JUNE 30,
-------------------------------
1996 1995 1994
---- ---- ----
(IN THOUSANDS)
<S> <C> <C> <C>
Current:
Federal.................. $3,304 $1,714 $ 595
State.................... 875 469 158
------ ------ -----
4,179 2,183 753
------ ------ -----
Deferred:
Federal.................. (341) (53) (150)
State.................... (90) (15) (42)
------ ------ -----
(431) (69) (192)
------ ------ -----
$3,748 $2,114 $ 561
====== ====== =====
</TABLE>



38
41
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
JUNE 30, 1996, 1995 and 1994

Income tax expense amounted to $3,748,000, $2,114,000 and $561,000 for the
years ended June 30, 1996, 1995 and 1994, respectively (an effective rate of
39.6%, 39.6% and 27.2% for the years ended June 30, 1996, 1995 and 1994,
respectively). The actual expense differs from the "expected" tax expense
(computed by applying the U.S. federal corporate income tax rate of 34%) as
follows:

<TABLE>
<CAPTION>
YEARS ENDED JUNE 30,
----------------------------
1996 1995 1994
---- ---- ----
(IN THOUSANDS)
<S> <C> <C> <C>
Computed "expected" tax expense...................................... $3,219 $ 1,815 $ 701
Earnings during the S corporation period not subject
to income taxes.................................................. - - (130)
Deferred federal and state taxes for cumulative temporary
differences at date of termination of S corporation election - - (106)
Increase (reduction) in income taxes resulting from:
State income taxes, net of federal income tax benefit 516 299 95
Other, net....................................................... 13 - 1
------ ------ -----
$3,748 $2,114 $ 561
====== ====== = ===
</TABLE>

Sources of deferred income taxes and their tax effects are as follows:

<TABLE>
<CAPTION>
YEARS ENDED JUNE 30,
--------------------------
1996 1995 1994
---- ---- ----
(IN THOUSANDS)
<S> <C> <C> <C>
Deferred revenue....................................... $ 44 $(269) $ 197
Prepaid expenses....................................... (72) (199) 27
Allowances for doubtful accounts and returns........... (392) 127 (220)
Inventory allowances................................... (143) 99 (108)
Accrued self-insurance................................. 77 110 (40)
Other, net............................................. 55 63 (48)
----- ----- -----
$(431) $ (69) $(192)
===== ===== =====
</TABLE>



39
42
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
JUNE 30, 1996, 1995 and 1994


The tax effects of temporary differences that give rise to significant
portions of the net deferred tax asset are presented below:

<TABLE>
<CAPTION>
JUNE 30,
----------------------
1996 1995
---- ----
(IN THOUSANDS)
<S> <C> <C>
Deferred tax assets:
Deferred revenue..................................... $ 28 $ 72
Allowance for doubtful accounts and returns.......... 934 542
Accrued warranty costs............................... 7 98
Inventory allowances................................. 383 240
Accrued self-insurance............................... 74 151
Accrued vacation and other payroll liabilities....... 253 -
Other................................................ (12) 173
------ ------
Total gross deferred tax assets................. 1,667 1,276
------ ------
Deferred tax liabilities:
Prepaid expenses..................................... (345) (417)
Other................................................ (83) (51)
------ ------
Total gross deferred tax liabilities............ (428) (468)
------ ------
Net deferred tax asset.......................... $1,239 $ 808
====== ======
</TABLE>

Due to INSIGHT's profitable operations, management believes that
realization of the deferred tax asset is more likely than not; therefore there
is no valuation allowance for deferred tax assets as of June 30, 1996 and 1995.
Reversal of INSIGHT's temporary differences is expected to occur in the near
future due to their short-term nature.

(7) Public Offerings

In January 1995, the Company completed an initial public offering of
1,500,000 shares of its common stock at $9.00 per share. Net proceeds after
underwriting discounts and other offering costs were approximately $11.9
million. Concurrent with the closing of the initial public offering, the Company
reincorporated as a Delaware corporation and the current shareholders of the
predecessor company exchanged their 10,000 shares of the then outstanding common
stock, no par value, for 2,790,698 shares of common stock, $0.1 par value. In
connection with the initial public offering the Company sold, for nominal
consideration, warrants to purchase 86,250 shares of Common Stock at a purchase
price of $10.80 per share. The warrants are exercisable for a period of two
years beginning on January 24, 1996. The warrants contain anti-dilution,
registration rights, net issuance and exercise provisions.

In November 1995, the Company completed a second public offering. The
Company sold 1,000,000 shares of its common stock at $17.75 per share. Net
proceeds, to the Company, after underwriting discounts and other offering costs
were $16.6 million.

(8) Benefit Plan

INSIGHT has adopted a defined contribution retirement plan which complies
with section 401(k) of the Internal Revenue Code. Employees who complete six
months of service are eligible to participate in the Plan (prior to January 1,
1995, it was one year of service). The Plan allows for INSIGHT to match up to
25% of the employees' contributions (prior to January 1, 1995, it was 10%).
Contribution expense was $126,000, $14,000, and $12,000 for the years ended June
30, 1996, 1995 and 1994, respectively.


40
43
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
JUNE 30, 1996, 1995 and 1994

(9) Stock Option Plan

In September 1992, INSIGHT adopted a Stock Option Plan (the 1992 Plan),
which provides for the issuance of both incentive and nonqualified stock options
to acquire up to 418,604 shares of INSIGHT's Common Stock. These options are
available for grant under the 1992 Plan to the officers, directors and key
employees of INSIGHT. Under the terms of the 1992 Plan, participants may be
granted options to purchase Common Stock in such amounts and for such prices as
may be established by the Board of Directors, provided, however, that in the
case of incentive stock options, the exercise price must be at least equal to
the fair market value of the Common Stock on the date of the grant. If not
exercised, the options terminate upon the earlier of August 30, 1998 or 90 days
after such employee ceases to be employed by the Company. No further options
will be granted under this plan.

In November 1994, INSIGHT established a 1994 Stock Option Plan (the 1994
Plan). Options exercisable for a total of 500,000 shares of Common Stock are
issuable under the 1994 Plan. During fiscal 1996, Insight amended the 1994 Plan,
increasing the number of issuable shares by 350,000. The total 850,000 shares of
common stock have been reserved for issuance upon the exercise of options under
the 1994 Plan. The 1994 Plan provides for the grant to employees of either
"incentive stock options" within the meaning of Section 422 of the code, or
nonqualified stock options. Under the 1994 Plan, only employees (including
officers) of the Company are eligible to receive incentive stock options. The
1994 Plan is administered by the Board of Directors of the Company (or a
committee of the Board) which determines the terms of options granted under the
1994 Plan, including the exercise price and the number of shares subject to the
option. The 1994 Plan provides the Board of Directors with the discretion to
determine when options granted thereunder shall become exercisable. At June 30,
1996, 387,687 stock options under the 1994 Plan were available for grant.

Generally, options granted expire in ten years, are exercisable during the
optionee's lifetime only by the recipient and are non-transferable. Unexercised
options generally terminate on the date an individual ceases to be an employee
of INSIGHT.

Activity related to the stock option plans is summarized below:

<TABLE>
<CAPTION>
INCENTIVE STOCK OPTIONS NONQUALIFIED STOCK OPTIONS
------------------------- ---------------------------
NUMBER OF OPTION PRICE NUMBER OF OPTION PRICE
SHARES PER SHARE SHARES PER SHARE
------ --------- ------ ---------
<S> <C> <C> <C> <C>
Balance June 30, 1994............. - $ - 209,302 $ 0.7166
Granted...................... 235,500 9.00-10.75 5,000 10.25
Exercised.................... (250) 9.00 - -
Expired...................... (20,750) 9.00 - -
------- ------------ ------- -------------
Balance June 30, 1995............. 214,500 $ 9.00-10.75 214,302 $0.7166-10.25
------- ------------ ------- -------------
Granted...................... 265,250 10.25-24.25 - -
Exercised.................... (31,150) 9.00-13.00 (72,360) 0.7166
Expired...................... (22,687) 9.00-18.75 - -
------- ------------ ------- -------------
Balance June 30, 1996............. 425,913 $ 9.00-24.25 141,942 $0.7166-10.25
======= ============ ======= =============
Exercisable June 30, 1996 84,579 $ 9.00-19.25 137,942 $0.7166-10.25
======= ============ ======= =============
Exercisable June 30, 1995 53,625 $ 9.00-10.75 139,535 $ 0.7166
======= ============ ======= =============
</TABLE>

The Company received an income tax benefit of $594,000 resulting from the
exercise of 103,510 options during the year ended June 30, 1996. The benefit is
recorded as an increase to additional paid-in capital.



41
44
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
JUNE 30, 1996, 1995 and 1994



(10) Employee Stock Purchase Plan

Effective October 1, 1995, the Company adopted an Employee Stock Purchase
Plan (the "Purchase Plan"). The Purchase Plan allows eligible employees of the
Company to purchase shares of Common Stock through payroll deductions during
quarterly offering periods. The purchase price per share, in general, will be
85% of the average fair market value of the Common Stock for the five business
days preceding the first day of each quarter. The Company has reserved 100,000
shares for issuance under the Purchase Plan. During the year ended June 30,
1996, 4,042 shares were purchased for prices ranging from $10.63 to $13.00 per
share.

(11) S Corporation Distributions

During the year ended June 30, 1994, $1,010,000 was distributed to
individuals who at the time were INSIGHT's sole stockholders as S corporation
distributions. Of the total distribution, $600,000 was subsequently loaned by
the stockholders to INSIGHT, $347,000 was distributed to pay income taxes of the
stockholders and $63,000 was subsequently reinvested into INSIGHT by the
stockholders.

(12) Interest Expense

Total interest expense for the years ended June 30, 1996, 1995 and 1994
was $130,000, $637,000, and $403,000, respectively. Interest expense related to
notes payable to stockholders, repaid in fiscal 1995, for years ended June 30,
1995, and 1994 was $63,000 and $32,000 respectively. Interest capitalized as a
component of construction in progress was $138,000 for the year ended June 30,
1996.

(13) Fair Value of Financial Instruments

Statement of Financial Accounting Standards No. 107 "Disclosure about Fair
Value of Financial Instruments" requires that the Company disclose estimated
fair values for its financial instruments. The following summary presents a
description of the methodologies and assumptions used to determine such amount.

Fair-value estimates are made at a point in time and are based on relevant
market information and information about the financial instruments; they are
subjective in nature and involve uncertainties, matters of judgment and,
therefore, can not be determined with precision. These estimates do not reflect
any premium or discount that could result from offering for sale at any time the
Company's entire holdings of a particular instrument. Changes in assumptions
could significantly affect these estimates.

Since the fair-value is estimated at June 30, 1996, the amounts that will
actually be realized or paid in settlement of the instrument could be
significantly different.

The carrying amount for cash and cash equivalents are assumed to be the
fair value because of the liquidity of these instruments.

The carrying amounts for accounts receivable, accounts payable, accrued
expenses and customer refunds payable approximate fair value because of the
short maturity of these instruments.


42
45
INSIGHT ENTERPRISES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
JUNE 30, 1996, 1995 and 1994


(14) Supplemental Financial Information

A summary of additions and deductions related to the allowances for
accounts receivable and inventories for the years ended June 30, 1996, 1995 and
1994 follows:

<TABLE>
<CAPTION>
BALANCE AT
BEGINNING OF BALANCE AT
PERIOD ADDITIONS DEDUCTIONS END OF PERIOD
------ --------- ---------- -------------
<S> <C> <C> <C>
Allowances for doubtful accounts:
Year ended June 30, 1996.................... $1,440 $1,302 $(268) $2,474
====== ====== ===== ======
Year ended June 30, 1995.................... $1,115 $1,262 $(937) $1,440
====== ====== ===== ======
Year ended June 30, 1994.................... $ 749 $ 836 $(470) $1,115
====== ====== ===== ======
Allowances for obsolescence of inventories:
Year ended June 30, 1996.................... $ 314 $ 788 $(203) $ 899
====== ====== ===== ======
Year ended June 30, 1995.................... $ 157 $ 344 $(187) $ 314
====== ====== ===== ======
Year ended June 30, 1994.................... $ 63 $ 240 $(146) $ 157
====== ====== ===== ======
</TABLE>
(15) Pro forma Information (Unaudited)

The following pro forma adjustments have been made to the historical
results of operations in fiscal 1995 and fiscal 1994 to make the presentations
more comparable in relation to a consolidated group which is comprised of only
taxable C corporations.

(a) Elimination of executive compensation expense which was paid in excess
of current employment agreements. Two officers who at the time were the sole
stockholders of INSIGHT entered into employment agreements effective October 1,
1994 which provide for annual compensation of $225,000 each. The agreement
provides for a salary of $225,000 in fiscal 1995, 1996 and 1997 and further
provides no bonus will be paid during the period through fiscal 1997.

(b) Computation of income taxes assuming an effective tax rate of 39.6%
which would have been recorded had all subsidiaries of INSIGHT been taxable C
corporations since inception and after adjusting executive compensation expense
in (a).

Shares used in pro forma net earnings per share calculation are calculated using
the treasury stock method. Earnings per share calculations reflect the
reincorporation of the Company as a Delaware corporation and the related share
exchange pursuant to which the stockholders of the predecessor company received
2,790,698 shares for the 10,000 shares of the Company's common stock previously
outstanding. Pro forma net earnings per share for the year ended June 30, 1994,
is based on 3,091,501 shares, which includes 2,790,698 actual shares
outstanding, 192,635 common stock equivalents and an additional 108,168 shares
deemed to be outstanding. The 192,635 common stock equivalents represent the
dilutive effect of stock options using the treasury stock method. The 108,168
shares deemed to be outstanding represent the number of shares (at an initial
public offering price of $9.00 per share, net of underwriting discounts and
expenses) sufficient to repay $874,000 of outstanding stockholders' notes.

Pro forma net earnings per share for the year ended June 30, 1995 is based upon
3,711,093 shares, which includes 3,440,743 of weighted shares outstanding and
270,350 of common stock equivalents.


43