According to British American Tobacco's latest financial reports the company's current revenue (TTM ) is ยฃ16.25 Billion. In 2008 the company made a revenue of ยฃ12.12 Billion an increase over the revenue in the year 2007 that were of ยฃ10.01 Billion. The revenue is the total amount of income that a company generates by the sale of goods or services. Unlike with the earnings no expenses are subtracted.