Rush Enterprises
RUSHA
#3031
Rank
A$7.58 B
Marketcap
A$64.95
Share price
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1
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 1999

Commission file number 0-20797

RUSH ENTERPRISES, INC.
(Exact name of registrant as specified in its charter)

TEXAS 74-1733016
(State or other jurisdiction of (I.R. S. Employer
incorporation or organization) Identification No.)

555 IH 35 SOUTH, NEW BRAUNFELS, TX 78130
(Address of principal executive offices) (Zip Code)

Registrant's telephone number, including area code: (830) 626-5200

Securities registered pursuant to Section 12(b) of the Act:
NONE

Securities registered pursuant to Section 12(g) of the Act:
COMMON STOCK, $.01 PAR VALUE
(Title of Class)

INDICATE BY CHECK MARK WHETHER THE REGISTRANT (1) HAS FILED ALL REPORTS
REQUIRED TO BE FILED BY SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF
1934 DURING THE PRECEDING 12 MONTHS (OR FOR SUCH SHORTER PERIODS THAT THE
REGISTRANT WAS REQUIRED TO FILE SUCH REPORTS), AND (2) HAS BEEN SUBJECT TO SUCH
FILING REQUIREMENTS FOR THE PAST 90 DAYS. YES X NO
--- ---

INDICATE BY CHECK MARK IF DISCLOSURE OF DELINQUENT FILERS PURSUANT TO
ITEM 405 OF REGULATION S-K IS NOT CONTAINED HEREIN, AND WILL NOT BE CONTAINED,
TO THE BEST OF REGISTRANT'S KNOWLEDGE, IN DEFINITIVE PROXY OR INFORMATION
STATEMENTS INCORPORATED BY REFERENCE IN PART III OF THIS FORM 10-K OR ANY
AMENDMENT TO THIS FORM 10-K. X
---

The aggregate market value of voting stock held by non-affiliates of
the registrant as of March 23, 2000 was approximately $23,151,750, based upon
the last sales price on March 23, 2000 on the NASDAQ National Market for the
Company's common stock. The registrant had 7,002,044 shares of Common Stock
outstanding on March 23, 2000.

DOCUMENTS INCORPORATED BY REFERENCE
PORTIONS OF REGISTRANT'S DEFINITIVE PROXY STATEMENT FOR THE
REGISTRANT'S 2000 ANNUAL MEETING OF SHAREHOLDERS, TO BE FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION NOT LATER THAN APRIL 30, 2000, ARE
INCORPORATED BY REFERENCE INTO PART III OF THIS FORM 10-K.
2


RUSH ENTERPRISES, INC.

INDEX TO FORM 10-K

YEAR ENDED DECEMBER 31, 1999

<TABLE>
<CAPTION>

PAGE NO.
--------
PART I
<S> <C> <C>
Item 1. Business 3
Item 2. Properties 25
Item 3. Legal Proceedings 25
Item 4. Submission of Matters to a Vote of Security Holders 25

PART II

Item 5. Market for Registrant's Common Stock and Related Shareholder Matters 26
Item 6. Selected Consolidated Financial and Operating Data 26
Item 7. Management's Discussion and Analysis of Financial Condition and Results
of Operations 29
Item 7a. Quantitative and Qualitative Disclosures about Market Risk 39
Item 8. Financial Statements and Supplementary Data 40
Item 9. Changes in and Disagreements with Accountants on Accounting and
Financial Disclosure 64

PART III

Item 10. Directors and Executive Officers of the Registrant 64
Item 11. Executive Compensation 64
Item 12. Security Ownership of Certain Beneficial Owners and Management 64
Item 13. Certain Relationships and Related Transactions 64

PART IV

Item 14. Exhibits, Financial Statement Schedules and Reports on Form 8-K 65
</TABLE>



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Certain statements contained in this Form 10-K are "forward-looking
statements" within the meaning of the Section 27A of the Securities Act of 1933,
as amended, and Section 21E of the Exchange Act of 1934, as amended.
Specifically, all statements other than statements of historical fact included
in this Form 10-K regarding the Company's financial position, business strategy
and plans and objectives of management of the Company for future operations are
forward-looking statements. These forward-looking statements are based on the
beliefs of the Company's management, as well as assumptions made by and
information currently available to the Company's management. When used in this
report, the words "anticipate," "believe," "estimate," "expect" and "intend" and
words or phrases of similar import, as they relate to the Company or its
subsidiaries or Company management, are intended to identify forward-looking
statements. Such statements reflect the current view of the Company with respect
to future events and are subject to certain risks, uncertainties and assumptions
related to certain factors including, without limitation, competitive factors,
general economic conditions, customer relations, relationships with vendors, the
interest rate environment, governmental regulation and supervision, seasonality,
distribution networks, product introductions and acceptance, technological
change, changes in industry practices, one time events and other factors
described herein and in the Company's Registration Statement on Form S-1 (File
No. 333-03346) and in the Company's annual, quarterly and other reports filed
with the Securities and Exchange Commission (collectively, "cautionary
statements"). Although the Company believes that its expectations are
reasonable, it can give no assurance that such expectations will prove to be
correct. Based upon changing conditions, should any one or more of these risks
or uncertainties materialize, or should any underlying assumptions prove
incorrect, actual results may vary materially from those described herein as
anticipated, believed, estimated, expected, or intended. All subsequent written
and oral forward-looking statements attributable to the Company or persons
acting on its behalf are expressly qualified in their entirety by the applicable
cautionary statements. The Company does not intend to update these
forward-looking statements.


PART I

ITEM 1. BUSINESS

References herein to the "Company" or "Rush Enterprises" mean Rush
Enterprises, Inc., a Texas corporation, its subsidiaries and Associated
Acceptance, Inc., the insurance agency affiliated with the Company, unless the
context requires otherwise.

GENERAL

We are a full-service, integrated retailer of premium transportation and
construction equipment and related services. As the leading supplier of
Peterbilt trucks, we accounted for approximately 20.7% of all new Peterbilt
trucks sold in the United States in 1999. In 1997, we acquired our first John
Deere construction equipment dealership in Houston, Texas and have grown to
become a major supplier of John Deere construction equipment. Through our
strategically located networks of Rush Truck Centers and Rush Equipment Centers,
we provide one-stop service for the needs of our customers, including retail
sales of new and used transportation and construction equipment, as well as
after-market parts sales, service and repair facilities and financing,
leasing/rental, and insurance services.



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Our Rush Truck Centers are principally located in high traffic areas along
the southwestern corridor of the United States. Our Rush Equipment Centers are
located in two of the top six construction equipment sales markets in the United
States -- Texas and Michigan. We provide leasing and rental services through our
Rush Leasing and Rental Division at our one-stop Rush Truck Centers and Rush
Equipment Centers. Retail financing of trucks and construction equipment, as
well as a full line of insurance products, are arranged through our Rush
Financial and Insurance Division. Our Rush Retail Division has developed the
one-stop shopping strategy for our farm and ranch supply business.

Our business strategy, based upon providing the customer with competitively
priced products supported with timely and reliable service, has enabled us since
1996 to increase revenues at a compounded annual growth rate of 33.0% and to
increase earnings at a compounded annual growth rate of 37.5%. We intend to
continue to implement our business strategy, reinforce customer loyalty and
remain a market leader by continuing to develop our Rush Truck Centers and Rush
Equipment Centers as we extend our geographic focus through strategic
acquisitions of new locations and expansions of our existing facilities.

All of our business operations are currently conducted through five
separate divisions: the Rush Truck Center Division, the Rush Equipment Center
Division, the Rush Leasing and Rental Division, the Rush Financial and Insurance
Division and the Rush Retail Division.

Rush Truck Center Division. Since commencing operations as a
Peterbilt heavy-duty truck dealer over 34 years ago, we have grown to
operate Rush Truck Centers at 36 locations which primarily sell
Peterbilt Class 8 heavy-duty trucks in the states of Texas, Colorado,
Oklahoma, California, Louisiana, Arizona and New Mexico. Our Rush
Truck Centers are strategically located to take advantage of increased
cross-border traffic between the United States and Mexico resulting
from implementation of NAFTA in 1994. During 1999, our Rush Truck
Center Division accounted for approximately $662.5 million, or
approximately 82.0%, of our total revenues.

Rush Equipment Center Division. Since commencing operations as a
John Deere dealer in 1997, we have grown to operate seven Rush
Equipment Centers located in Texas and Michigan. We provide a full
line of construction equipment for light to medium sized applications,
with our primary products including John Deere backhoe loaders,
hydraulic excavators, crawler dozers and four wheel drive loaders.
During 1999, our Rush Equipment Center Division accounted for
approximately $82.7 million, or approximately 10.2%, of our total
revenues.

Rush Leasing and Rental Division. We provide a broad line of
product selections for lease or rent, including Class 8, Class 7 and
Class 6 Peterbilt trucks, a full array of John Deere construction
equipment products, including a variety of construction equipment
trailers and heavy-duty cranes. Our lease and rental fleets are
offered



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primarily through our Rush Truck Centers and Rush Equipment Centers on
a daily, monthly or long-term basis. During 1999, our Rush Leasing and
Rental Division accounted for approximately $31.0 million, or
approximately 3.8%, of our total revenues.

Rush Financial and Insurance Division. We offer third-party
financing to assist customers in purchasing a new or used truck or
piece of construction equipment. Additionally, we sell a complete line
of property and casualty insurance, including collision and liability
insurance on trucks, cargo insurance, standard automobile liability
coverages, and life insurance. During 1999, our Rush Financial and
Insurance Division accounted for approximately $13.6 million, or
approximately 1.7%, of our total revenues. Finance and insurance
revenues have limited direct costs and, therefore, contribute a
disproportionate share of operating profits.

Rush Retail Division. During 1998, we created the Rush Retail
Division in connection with our acquisition of D&D Farm and Ranch
Supermarket, Inc. ("D&D"). D&D is a one-stop shopping center for farm
and ranch supplies, serving the greater San Antonio, Texas area. We
anticipate opening a second D&D store in Houston, Texas in the second
quarter of 2000. During 1999, our Rush Retail Division accounted for
approximately $18.6 million, or approximately 2.3%, of our total
revenues.

We were founded and incorporated in 1965 in Texas and our three senior
executives jointly have 63 years of experience in the industry. We currently
conduct business through 19 subsidiaries, all of which are wholly-owned,
directly or indirectly, by us. Our principal offices are at 555 IH 35 South, New
Braunfels, Texas, 78130.

INDUSTRY OVERVIEW

We currently operate in two principal markets, heavy-duty trucks and
construction equipment markets, which for new product sales have historically
shown a high correlation to the rate of change in industrial production and
gross domestic product.

Heavy-Duty Truck Market

We serve the domestic U.S. heavy-duty truck market which we estimate
exceeded $10 billion in retail sales during 1999. According to data published by
R. L. Polk, an industry research and publication firm, the overall domestic
heavy-duty truck market increased from approximately 184,989 new Class 8
(defined by the American Automobile Manufactures Association as trucks with a
minimum gross vehicle weight rating above 33,000 pounds) unit sales in 1996 to
approximately 247,908 new Class 8 unit sales in 1999 (a 34.0% increase). Within
this market, our primary product line is Peterbilt trucks, which according to
American Truck Dealers accounted for approximately 10.2% of all new heavy-duty
truck registrations in 1999. More specifically, within our primary markets,
according to R. L. Polk, 30,243 new heavy-duty trucks were registered in 1999,
4,832 of which were Peterbilts. Accordingly, within our markets, Peterbilt
trucks achieved an average 16.0% market share, substantially higher than the
national average.



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Within the markets we serve, our share of the heavy-duty truck market
increased from 2,871 new unit sales in 1996, or approximately 1.5% of the
overall market share in the domestic United States, to 5,366 new unit sales in
1999, for an overall domestic market share of 2.2%. This represents an 86.9%
increase in unit sales and a 47% increase in market share.

Typically, Class 8 trucks are assembled by the manufacturer utilizing
certain components manufactured by other companies, including engines,
transmissions, axles, wheels and other components. As trucks and truck
components have become increasingly complex, including the use of computerized
controls and diagnostic systems, the ability to provide state-of-the-art service
for a wide variety of truck equipment has become a competitive factor in the
industry. Such service requires a significant capital investment in advanced
equipment, parts inventory and a high level of training of service personnel.
Additionally, Environmental Protection Agency ("EPA") and Department of
Transportation ("DOT") regulatory guidelines for service processes, including
body shop, paint work and waste disposal, require sophisticated operating and
testing equipment to ensure compliance with environmental and safety standards.
Additionally, we believe that the trend towards increased lease/rental sales
will continue as fleets, particularly private ones, seek to establish
full-service leases or rental contracts under which the lessor/rental company
provides a turn-key service including equipment, maintenance, and potentially,
fuel, fuel tax reporting and other services. As a result, differentiation
between truck dealers has become less dependent on pure price competition and is
increasingly based on their ability to offer a wide variety of trucking
services. These include the ability to provide easily accessible, efficient and
sophisticated truck service and replacement parts, the ability to offer
financing for truck purchases, leasing and rental programs and the ability to
accept multiple unit trade-ins related to large fleet purchases. We believe our
one-stop concept and the size and diversity of our dealer network gives us a
competitive advantage in providing these trucking services.



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According to Martin Labbe Associates, a transportation research firm, the
long-term growth rates for Class 8 trucks will approximate 1.9% per year until
the year 2007. Factors, which management believes favor the continued growth in
trucking, include the:

o growth in demand for consumer and industrial goods in part as a
result of the internet which has fostered a desire by consumers
to receive a wider selection of packages sooner;

o competitive pressures for "just in time" manufacturing processes
where U.S. manufacturers are demanding faster, yet less costly,
small shipment services.

o deregulation in the trucking industry leading to a proliferation
of freight haulers;

o the rise of intermodal service which has established a symbiotic
relationship between rail and truck service; and

o the significant increase of cross-border truck traffic between
Mexico and the United States since NAFTA became effective in
January of 1994.

However, there are signs the trucking industry as a whole, in the year 2000,
will not perform up to the high standards set in 1999. Increased fuel prices and
interest rates have adversely affected truck buyers. This results in fewer new
truck sales, has a negative impact on used truck values, and a corresponding
decrease in finance and insurance revenues for the Company. While we believe we
will perform at a level above our competitors, industry factors will negatively
impact our business.

Construction Equipment Market

Through our Rush Equipment Centers, which are authorized John Deere dealers,
we serve the estimated $6.0 billion North American market for retail sales of
construction equipment targeted towards light and medium applications. According
to data compiled by John Deere, approximately 78,458 units of construction
equipment were put into use domestically in 1999 compared to 90,158 in 1998,
representing a 13% decrease. However, in the markets Rush currently serves
construction activity remains strong. John Deere has more than a 24% market
share in those product markets in which it has competitive products.

John Deere's products are sold primarily through a distribution system
composed of an estimated 73 dealers as of December 31, 1999, compared to
approximately 100 dealers as of December 31, 1998, which operate approximately
420 stores and service centers in North America. John Deere dealerships have the
exclusive right to sell new John Deere equipment and parts within their assigned
area of responsibility, which means competition within a dealer's market comes
primarily from dealers of competing manufacturers and, more recently, rental
companies.



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The customer base of John Deere equipment users is diverse and includes
residential and commercial construction businesses, independent rental
companies, utility companies, government agencies, and various petrochemical,
industrial and material supply businesses. Industry statistics state that
approximately 57% of all construction equipment is owned by approximately 20% of
the customer base. Accordingly, John Deere and its dealer group are aggressively
developing more sophisticated ways to serve this large fleet owner.

Management believes that the estimated size of the construction equipment
rental industry in 1999 is greater than $10 billion and is served by over 10,000
rental companies. Although equipment unit purchases are expected to slow down in
2000, we believe that this industry will continue to grow as companies
increasingly utilize rental companies as a means of outsourcing their equipment
needs so as to reduce their investment in non-core assets. We intend to
capitalize on these trends by operating full service Rush Equipment Centers
which can satisfy the needs of both our large and small customers through a full
range product offering for both sales and rentals.

Market factors affecting the construction equipment industry include:

o levels of commercial, residential, and public construction
activities;

o state and federal highway and road construction appropriations;
and

o the consolidation and growth of the rental business.

BUSINESS STRATEGY

Operating Strategy. Our strategy is to operate integrated dealer networks
that primarily market Peterbilt heavy-duty trucks or John Deere construction
equipment and provide complementary products and services, by emphasizing the
following key elements:

o One-Stop Centers. We have developed our truck and construction
equipment locations as "one-stop centers" where, at one
convenient location, our customers can purchase new or used
heavy-duty trucks or construction equipment, finance, lease
and/or rent trucks or construction equipment, purchase
after-market parts and accessories and have service performed by
factory-certified technicians. We believe that this full service
strategy also helps to mitigate cyclical economic fluctuations
because the parts and service sales at our Rush Centers generally
tend to be less volatile than our new and used truck and
construction equipment sales. We intend to continue to emphasize
this one-stop concept.

o Branding Program. We employ a branding program for our
facilities, designating each as a Rush Truck Center or Rush
Equipment Center through distinctive signage and uniform
marketing programs, in order to take advantage of our existing
name recognition and to communicate the standardized high quality
of our products and reliability of our services throughout our
dealership networks. Our



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branding program extends to our services as well as our
facilities. For example, we recently initiated a prepaid truck
maintenance program under the "Rush" name, intended to encourage
repeat service business at our Rush Truck Centers. We believe
that this branding strategy will increase our market recognition
and encourage our customers to utilize multiple locations
throughout our dealership networks.

o Management by Dealership Units. We measure and manage the
business operations of each of our dealerships according to the
specific business units operating at that location. At each of
our dealerships, we operate one or more of the following business
units: new sales, used sales, parts, service, leasing/rental
and/or financial services. We believe that this system minimizes
profit cannibalization across business units, thereby enhancing
the profitability of all aspects of a dealership and increasing
our overall operating margins. Operating goals are established
annually and managers are rewarded for performance accordingly.

o Integrated Management Information Systems. In order to
efficiently operate separate business units within each
dealership, we rely upon our management information systems to
determine and monitor appropriate inventory levels and product
mix at each Rush Center. Each Rush Center maintains a centralized
real-time inventory tracking system that is accessible
simultaneously by all locations. Our automated reordering system
assists each Rush Center in maintaining the proper inventory
levels and permits inventory delivery to each location, or
directly to customers, typically within 24 hours from the time
the order is placed. In addition, by actively monitoring market
conditions, assessing product and expansion strategies and
remaining abreast of changes within the market, we are able to
proactively address market-by-market changes by realigning and,
if necessary, adding product lines and models.

Growth Strategy. Through the implementation of our expansion and
acquisition initiatives, we have grown to operate a large, multi-state,
full-service dealership network in the heavy-duty truck and construction
equipment markets. We intend to continue to grow our business internally and
through acquisitions by: (1) expanding the product offerings available at, and
capabilities of, our existing Rush Truck and Rush Equipment Centers; (2) opening
new Rush Truck and Rush Equipment Centers in under-served markets within
geographic areas we currently serve; and (3) acquiring and re-branding existing
third-party dealerships within new, strategically located geographic areas.

o Expansion of Product Offerings and Capabilities. We intend to
continue to expand our product lines within our Rush Truck and
Rush Equipment Centers by adding those product categories which
are both complementary to our Peterbilt and John Deere product
lines and well-suited to the Rush operating model. Historically,
we expanded into the construction equipment industry based on a
common customer base among our heavy-duty truck and construction
equipment purchasers. More recently, we became a dealer of Dorsey
trailers and have begun to introduce trailer



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sales, repair and maintenance services at many of our Rush Truck
Centers. Other recent and planned product line expansions include
introducing cranes into our Rush Equipment Centers and Peterbilt
Class 6 and Class 7 medium duty trucks into our Rush Truck
Centers.

We believe that there are many additional examples of similar
product and service offerings which complement our primary
product lines. Any product category expansion we pursue must
satisfy our requirements that the (1) products are of a premium
brand, (2) products provide opportunities for incremental income
through related servicing, after-market sales or financing, and
(3) Rush operating controls can be implemented to enhance the
financial performance of the business.

o Open New Rush Truck and Equipment Centers in Existing Markets. We
believe that there are opportunities to increase our share of the
heavy-duty truck and construction equipment markets by
introducing our one-stop centers to under-served markets within
the southwest United States and within Michigan. We are currently
planning to expand existing Rush Truck Centers and/or to open new
facilities in our existing areas of responsibility in Colorado,
Texas, Oklahoma and California. Construction equipment expansion
is currently planned or underway at two of our Rush Equipment
Centers in Michigan.

Additional dealerships would enable us to enhance revenues from
our existing customer base as well as increase the awareness of
the Rush brand name for new buyers. We believe there would also
be opportunities for cost savings by integrating the inventory
management and operations of these new locations with those of
our existing networks.

o Expand into New Geographic Areas. We plan to continue to expand
our Rush Truck and Rush Equipment Center networks by acquiring
additional dealerships in geographic areas contiguous to our
current operations or otherwise strategically located along major
interstate highways. Thus far, we have successfully expanded our
presence from our Texas base into the southwest and, more
recently, into Michigan, Arizona, New Mexico and California. We
believe the geographic diversity of our networks has
significantly expanded our customer base while ameliorating the
effects of certain local economic cycles. Geographic
diversification supports the sale of heavy-duty trucks,
construction equipment and related parts by allowing us to
allocate our inventory among the geographic regions we serve
based on market demand.

In identifying new areas for expansion, we analyze the target
market's level of new heavy-duty truck registrations and
construction equipment purchases, customer buying and leasing
trends and the existence of competing franchises. We also assess
the potential performance of a parts and service center to
determine whether a market is suitable for a Rush dealership.
After a market has been strategically reviewed, we survey the
region for a well-situated location. Whether



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we acquire existing dealerships or open new Rush locations, we
will introduce the Rush branding program and implement our
integrated management system. Geographic expansion is a primary
means by which we intend to continue to grow our core business.

PROPERTIES

A Rush Truck Center and Rush Equipment Center may be comprised of one
or more locations, generally in close proximity, in the same city. The following
is a list of our Rush Truck and Rush Equipment Center locations as of December
31, 1999:

<TABLE>
<CAPTION>

Property Location Owned Date Description of Activity
or Acquired
Leased or
Occupied
- ------------------------------- -------------------- -------- --------- ----------------------------------
<S> <C> <C> <C> <C>
RUSH TRUCK CENTERS

Arizona:

Rush Truck Center of Phoenix Phoenix, Arizona Owned 1999 New, used, parts, service, body and
financial

Rush Truck Center of Tucson Tucson, Arizona Owned 1999 New, used, parts, service, body and
financial

Rush Truck Center of Flagstaff Flagstaff, Arizona Leased 1999 Parts and service

Rush Truck Center of Chandler Chandler, Arizona Leased 1999 Parts

California:

Rush Truck Center of Pico Rivera Pico Rivera, California Leased 1994 New, used, parts, service, body,
financial, and leasing operations for
truck center

Rush Truck Center of Fontana Fontana, California Owned 1994 New, used, parts, service, body
and financial

Rush Truck Center of Sun Valley Sun Valley, California Leased 1994(1) Parts

Rush Truck Center of Sylmar Sylmar, California Owned 1999 New, used, parts, service, and financial

Rush Truck Center of San Diego San Diego, California Leased 1999 New, used, parts, service, body and financial

San Diego, California Leased 1999 Leasing

Rush Truck Center of Escondido Escondido, California Leased 1999 New, used, parts, service, and financial

Rush Truck Center of El Centro El Centro, California Leased 1999 Parts and service

Colorado:

Rush Truck Center of Denver Denver, Colorado Owned 1997 New and used

Denver, Colorado Owned 1997 Parts and service

Denver, Colorado Leased 1998 Body

Rush Truck Center of Greeley Greeley, Colorado Leased 1997 New, used, parts, service, and financial

Louisiana:

Rush Truck Center of Bossier Bossier City, Owned 1994 New, used, parts, service, body,
City Louisiana and financial
</TABLE>



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<TABLE>
<S> <C> <C> <C> <C>
New Mexico:

Rush Truck Center of Albuquerque, New Leased 1999 New, used, parts, service, body, and
Albuquerque Mexico financial

Oklahoma:

Rush Truck Center of Tulsa Tulsa, Oklahoma Leased 1998 New, used and financial

Tulsa, Oklahoma Leased (2) New, used, parts, service, body, and
financial

Tulsa, Oklahoma Owned 1995 Parts and service

Tulsa, Oklahoma Leased 1995 Body

Rush Truck Center of Oklahoma Oklahoma City, Owned 1995 New, used, parts, service, body, and
City Oklahoma financial

Rush Volvo Truck Center, Oklahoma City, Owned 1995 Volvo new, used, parts, service,
Oklahoma City Oklahoma financial and leasing operations

Texas:

Rush Truck Center of San San Antonio, Texas Owned 1973 New, used, parts, service, body, and
Antonio financial

Rush Truck Center of Houston Houston, Texas Owned 1990 New and used

Houston, Texas Owned 1989 Parts and service

Houston, Texas Owned 1985 Body

Houston, Texas Owned 1992 Leasing, parts, service, and tire store

Houston, Texas Owned (3) New, used, parts, service, body, and
financial

Rush Truck Center of Sealy Sealy, Texas Owned (4) New, used, parts, service, and
financial

Rush Truck Center of Laredo Laredo, Texas Owned 1999(5) New, used, parts, service, body
and financial

Rush Truck Center of Lufkin Lufkin, Texas Owned 1992 New, used, parts, service, body, and
financial

Rush Truck Center of Pharr Pharr, Texas Owned 1997 New, used, parts, service, body, and
financial

Rush Truck Center of Austin Austin, Texas Leased 1999 Used

Rush Truck/Equipment Center Beaumont, Texas Leased 1998 (6) New, used, parts, service and financial
of Beaumont

RUSH EQUIPMENT CENTERS

Michigan:

Rush Equipment Center of Traverse City, Leased 1998 New, used, parts, service, and financial
Traverse City Michigan

Rush Equipment Center of Ellsworth, Michigan Leased 1998 New, used, parts, service, and financial
Ellsworth

Rush Equipment Center of Grands Rapids, Leased 1998 New, used, parts, service, and financial
Grand Rapids Michigan

Rush Equipment Center of Lansing, Michigan Leased 1999 New, used, parts, service, and financial
Lansing

Rush Equipment Center of Flint Flint, Michigan Leased 1999 New, used, parts, service, and financial
</TABLE>




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<TABLE>
<S> <C> <C> <C> <C>
Rush Equipment Center of Pontiac, Michigan Leased 1999 New, used, parts, service, and financial

Pontiac

Texas:

Rush Equipment Center of Houston, Texas Owned 1997 New, used, parts, service, and financial
Houston
</TABLE>


(1) Facility will be closed and relocated to new Sylmar facility by the first
quarter of 2000.

(2) Construction of new facility at this site to be completed by the third
quarter 2000 at which time the present parts and service and financial locations
may be consolidated.

(3) Site of new dealership. Construction to be completed by the second quarter
of 2000 at which time operations at other locations may be consolidated.

(4) Site of new dealership to be opened in the second quarter of 2000.

(5) Site of new dealership opened in the fall of 1999.

(6) Combined truck and construction equipment operations.


Our administrative offices are currently situated in 24,074 square feet
of leased space in New Braunfels, Texas. We also occupy 3,750 square feet of
leased space in San Antonio, Texas as administrative offices for our insurance
services. The D&D Farm and Ranch Supermarket in Seguin, Texas occupies 26,900
square feet of owned building space and we plan to open a second D&D store
occupying 66,000 square feet of owned building space in Houston, Texas in April
2000. In addition to our Rush Equipment Center in Ellsworth, Michigan, we also
operate a John Deere commercial and consumer equipment location in Ellsworth,
Michigan, occupying 6,000 square feet of leased space. We also own a ranch of
approximately 5,700 acres in Cotulla, Texas.

RUSH OPERATING DIVISIONS

We are managed and operated though five distinct divisions, which are
described below.

Rush Truck Center Division

Our Rush Truck Center Division is the operating division responsible for
sales of new and used heavy-duty trucks, as well as related parts and services.

New Truck Sales. New heavy-duty truck sales represent the largest portion of
our business, accounting for approximately $466.1 million, or approximately
57.7%, of our total revenues for 1999. Rush Truck Centers primarily sell new
Class 8 heavy-duty Peterbilt trucks, which constitute more than 98% of all new
trucks sold by us. A new Peterbilt Class 8 heavy-duty truck typically sells at a
premium, within a typical price range of $65,000 to $115,000, as compared to
other Class 8 heavy-duty trucks which typically sell within a price range of
$57,000 to $110,000. The average delivery times for custom-ordered new Peterbilt
trucks can vary between 60 days to six months. We also sell Class 7 Peterbilt
trucks, Peterbilt refuse chassis and cement mixer chassis, GMC medium-duty
trucks and, at our Oklahoma Rush Truck Centers, Volvo Class 8 heavy-duty trucks.
Our customers use heavy-duty trucks to haul virtually all materials, including
general freight, petroleum, wood products, refuse and construction materials for
both over-the road and off-road applications.



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Approximately 65% of our new truck sales are to fleet customers (defined as
customers who purchase more than five trucks in any single 12-month period).
Because of our large size, strong relationships with our fleet customers and
ability to handle large quantities of used truck trade-ins, we are able to
successfully market and sell to fleets nationwide. We believe that we have a
competitive advantage over most other dealers in that we can absorb multi-unit
trade-ins often associated with fleet sales of new trucks and effectively
disperse the used trucks for resale throughout our dealership network. We
believe that our attention to customer service and our broad range of trucking
services, including our ability to offer truck financing and insurance to our
customers, has resulted in a high level of customer loyalty. Management believes
that approximately 70% of our truck sales during 1999 were to repeat customers.

Used Truck Sales. Used truck sales accounted for approximately $88.4
million, or approximately 10.9%, of our total revenues for 1999. We primarily
sell used Class 8 heavy-duty trucks manufactured by the leading truck
manufacturers in the industry, including Peterbilt, Kenworth Truck Co., a
division of PACCAR, Inc. ("Kenworth"), Freightliner Corporation, a subsidiary of
Daimler Chrysler AG ("Freightliner"), Mack Trucks, Inc. ("Mack") and Navistar
International Corporation ("Navistar"). Our management believes that we are well
positioned to market used heavy-duty trucks due to our ability to recondition
used trucks for resale utilizing the parts and service departments at our Rush
Truck Centers and to reallocate our used truck inventory from one Rush Truck
Center to another in order to satisfy customer demand. Approximately 80% of our
used truck fleet is comprised of trucks taken as trade-ins from new truck
customers to be used as all or part of such customer's down payment, with the
remainder of our used truck fleet being purchased from third parties for resale.

Truck Parts and Service. Truck-related parts and service revenues accounted
for approximately $107.1 million, or approximately 13.8%, of our total revenues
for 1999. We are the sole authorized Peterbilt parts and accessories supplier in
each of the markets serviced by our Rush Truck Centers. The parts business
augments our sales and service functions and is a source of recurring revenue.
Each Rush Truck Center carries in its inventory a wide variety of Peterbilt and
other truck parts, with an average of approximately 5,000 items from over 50
suppliers at each location. Rush Truck Centers offer "menu" pricing of service
and body shop functions and offer expedited service at a premium price for
certain routine repair and maintenance functions.

Our Rush Truck Centers also feature various combinations of fully-equipped
service and body shop facilities, the configuration of which may vary by
location, capable of handling a broad range of truck repairs on most makes and
classes of trucks. Each Rush Truck Center is a Peterbilt designated warranty
service center and most are also authorized service centers for other
manufacturers, including Caterpillar, Inc., Cummins Engine, Inc., Detroit Diesel
Corporation, Eaton Corporation and Rockwell International Corporation. We have a
total of approximately 409 service bays, including 13 paint bays, throughout our
Rush Truck Center network.



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We perform both warranty and non-warranty service work, with the cost of the
warranty work being reimbursed by the manufacturer at retail consumer rates. We
estimate that approximately 20% of our truck service functions are performed
under manufacturers' warranties. All service performed at our Rush Truck Centers
is done by technicians who have been certified by our suppliers. We recently
initiated a multi-year prepaid program for certain truck maintenance services
under the "Rush" brand name, with guaranteed pricing and priority service at
Rush Truck Centers. We believe that this program will increase customer traffic,
customer loyalty and enhance service and parts revenue.

Rush Equipment Center Division

Our Rush Equipment Center Division is the operating division responsible for
sales of new and used construction equipment as well as related parts and
services.

New Construction Equipment Sales. New construction equipment sales accounted
for approximately $50.4 million, or approximately 6.3%, of our total revenues
for 1999. Our Rush Equipment Centers carry a complete line of John Deere
construction equipment. A new piece of John Deere construction equipment
typically ranges in price from $20,000 for a skidsteer to $500,000 for an
excavator. We augment our John Deere product line by also carrying a full line
of complementary construction equipment manufactured by other suppliers. We sell
to a diverse customer base including residential and commercial construction
businesses, utility companies, government agencies, and various petrochemical,
industrial and material supply businesses. We believe that many of our Rush
Truck Center customers also utilize construction equipment, and we aggressively
market our construction equipment product offerings to these customers as well
as to the regional truck fleets that we serve.

We believe that John Deere's reputation for manufacturing quality
construction equipment attracts new and repeat customers who value lower
maintenance and repair costs and a higher residual value at trade-in. We augment
this product loyalty with an operating strategy similar to our Rush Truck
Centers which focuses on providing fast, reliable service in a familiar setting.
As we expand our geographic presence, we believe that our operating strategy
will enable us to both increase our customer base and to generate repeat
business for all product offerings.

Used Construction Equipment Sales. Used construction equipment sales
accounted for approximately $11.6 million, or approximately 1.4%, of our total
revenues for 1999. We sell used construction equipment manufactured by several
of the leading manufacturers, including John Deere, Case Corporation ("Case"),
Caterpillar, and Komatsu, Ltd. ("Komatsu"). The majority of our used
construction equipment inventory is derived from our rental fleet, and the
remainder taken as trade-ins from our construction equipment customers, which
affords us the opportunity to use our parts and service departments for
reconditioning of used equipment.

Construction Equipment Parts and Service. Construction equipment-related
parts and service revenues accounted for approximately $19.1 million, or
approximately 2.4%, of our total revenues for 1999. Each Rush Equipment Center
carries in its inventory a wide variety of John Deere and other parts, with over
12,000 items from over 15 suppliers at most locations. We are



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the sole authorized John Deere parts and accessories supplier in each of our
construction equipment markets. We also maintain a fully equipped John Deere
designated warranty service operation capable of handling repairs on most types
of construction equipment at each of our Rush Equipment Centers. We augment this
presence with field service trucks and technicians who are capable of making
on-site repairs at our customers' location.

Rush Leasing and Rental Division

Our Rush Leasing and Rental Division is the operating division responsible
for the leasing and rental of heavy-duty trucks and construction equipment.

Truck Leasing and Rental. Truck leasing and rental revenues accounted for
approximately $23.3 million, or approximately 2.4%, of our total revenues for
1999. We engage in full-service Peterbilt truck leasing under the PacLease trade
name at eight of our Rush Truck Centers and are the largest PacLease dealer in
the United States. One of the benefits of our leasing and rental division is
that such customers provide an additional "captive" market for our parts and
service operations by creating additional parts sales and service work at Rush
Truck Centers for trucks leased or rented by such customers. All of our leases
require all parts sales, service and maintenance for the leased trucks to be
performed at our facilities (or at facilities outside our service area, as we
direct). Trucks subject to shorter term rentals are also generally serviced at
our facilities. We have increased our lease and rental fleet from less than 100
trucks in 1993 to approximately 845 trucks at December 31, 1999. As of December
31, 1999, we owned approximately 33.7% of our lease and rental fleet, and leased
the remaining trucks in our fleet directly from Peterbilt. Currently, the
average age of trucks in our lease and rental fleet is approximately 28 months.
Generally, we hold trucks in our lease and rental fleet for approximately five
years and then sell such used trucks to the public through our used sales
operations at our Rush Truck Centers. We have consistently realized gains on the
sale of such trucks in excess of the cost of the purchase option contained in
our leases with Peterbilt or the book value of trucks owned by the Company.

Construction Equipment Rental. Construction equipment rental revenues
accounted for approximately $7.7 million, or approximately 1.0%, of our total
revenues for 1999. Our rental contracts require that all parts sales, service
and maintenance for our rental construction equipment be performed at our
facilities or at other facilities as we direct. Thus, construction equipment
rental customers create additional parts sales and service work at our Rush
Equipment Centers. Our construction equipment rental fleet consisted of
approximately 266 pieces of equipment as of December 31, 1999. Currently, the
average age of the construction equipment in our rental fleet is approximately
thirteen months.

We offer our customers both long-term and short-term rentals, as well as
rental purchase options. We believe that our rental operations will continue to
benefit from the current trend among our construction equipment customers to
outsource operations, including construction equipment ownership, in order to
minimize their capital investment in construction equipment, as well as reducing
or eliminating the down-time, maintenance, repair and storage costs associated
with construction equipment ownership. We believe that the availability of a
well-maintained rental fleet allows our customers to more effectively manage
their business operations and assets by obtaining construction equipment on an
as-needed basis.



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Rush Financial and Insurance Division

Our Rush Financial and Insurance Division is the operating division
responsible for arranging third-party financing and insurance for both our
heavy-duty truck and construction equipment product offerings.

We offer our customers products which assist them in purchasing new or used
trucks and construction equipment. This division accounted for approximately
$13.6 million, or approximately 1.7%, of our total revenues for 1999. Finance
and insurance revenues have limited direct costs and, therefore, contribute a
disproportionate share of operating profits.

New and Used Truck and Construction Equipment Financing. Through Associates
Commercial Corporation, the largest third-party provider of heavy-duty truck
financing in North America ("Associates"), and PACCAR Financial, we arranged
customer financing for approximately $254.4 million, or 45.9%, of our total new
and used truck sales in 1999, an increase of 38.6% from approximately $183.6
million in 1998. Approximately 64% of these truck financings related to new
truck sales and the remainder related to used truck sales. Generally, truck
financings are memorialized through the use of installment contracts, which are
secured by the trucks financed, and generally require a down payment of 10% to
30% of the value of the financed truck, with the remaining balance financed over
a two-to five-year period.

In addition, through The CIT Group, Associates, John Deere Credit and
others, we arranged customer financing for approximately $29.2 million, or
approximately 47.1%, of our total new and used construction equipment sales in
1999. Approximately 70% of these construction equipment financings related to
new construction equipment sales and the remainder related to used construction
equipment sales. Generally, construction equipment financings are memorialized
through the use of installment or lease contracts, which are secured by the
construction equipment financed, and generally require a down payment of 0% to
10% of the value of the financed piece of construction equipment, with the
remaining balance being financed over a three-to five-year period. All finance
contracts for construction equipment are assigned without recourse.

Over the last five years, the default rate on the truck financings that we
originated has averaged less than 0.5% per year. Our aggregate liability for
repossession losses resulting from defaults is limited to $500,000 per year for
contracts sold to Associates and $200,000 per year for contracts sold to PACCAR
Financial. Historically, our losses have been significantly less than the amount
of our total maximum recourse liability. We experience no repossession loss on
construction equipment financings that we originate because such financings are
sold to third parties without recourse.

Insurance Agency Services. We sell a complete line of property and casualty
insurance, including collision and liability insurance on trucks, cargo
insurance, standard automobile



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liability coverages, life insurance, credit life insurance and health insurance,
workers' compensation coverages and homeowners' insurance. Our agents are
licensed in the states of Texas, Colorado, California, Oklahoma, Louisiana,
Arkansas, New Mexico and Alabama to sell insurance for various insurance
companies, including Associates Insurance and Motors Insurance Corporation, a
subsidiary of GMC. While our focus is on trucking-related insurance products
marketed to our customers, we also sell non-trucking related insurance products
to our customers as well as to the general public. We experienced an average
renewal rate of 79% during 1999.

Rush Retail Division

Our Rush Retail Division is the operating division responsible for our
investments in retail stores, which offer a broad range of supplies for farm and
ranch owners.

Our Rush Retail Division operates our D&D Farm and Ranch Supermarket which
serves the greater San Antonio, Texas area. Building on our "one-stop" strategy,
our D&D Farm and Ranch Supermarket offers a wide variety of indoor and outdoor
farm and ranch supplies, clothing, tack, hardware and, among other items, horse
trailers. Our Retail Division accounted for approximately $18.6 million, or
approximately 2.3%, of our total revenues for 1999. We currently anticipate
opening a second D&D Farm and Ranch Supermarket in Houston, Texas in 2000.

SALES AND MARKETING

Our established expansion and acquisition strategy and long history of
operations in the heavy-duty truck business have resulted in a strong customer
base that is diverse in terms of geography, industry and scale of operations.
Our Rush Truck Center customers include owner-operators, regional and national
fleets, corporations and local governments. During 1999, no single Rush Truck
Center customer accounted for more than 15% of our total truck sales by dollar
volume. Our Rush Equipment Centers' customer base is similarly diverse and,
during 1999, no single Rush Equipment Center customer accounted for more than 3%
of our total construction equipment sales by dollar volume. We generally promote
our products and related services through our sales staff, trade magazine
advertisements and attendance at industry shows.

We believe that the consistently reliable service received by our customers and
our longevity and geographic diversity have resulted in increased market
recognition of the "Rush" brand name and have served to reinforce customer
loyalty and continuing customer relationships. During 1999, approximately 70% of
our truck sales were to previous or existing customers. In an effort to enhance
our name recognition and to communicate the standardized high level of quality
products and services provided at our Rush Centers, we implement our brand name
concept at each of our dealerships, such that each of our dealerships is
identified as either a Rush Truck Center or Rush Equipment Center. Currently, we
are making a concerted effort to target our products and services to existing
truck customers that are also involved in the construction business. For
example, in Houston, Texas we believe that approximately 40% of our Rush Truck
Center customers have also been customers at the Houston Rush Equipment Center.



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FACILITY MANAGEMENT

Personnel. Each Rush Truck and Equipment Center is managed by a general
manager who oversees the operations, personnel and the financial performance of
the location, subject to the direction of the Company's corporate office. Each
Rush Truck Center is also typically staffed by a sales manager, parts manager,
service manager, sales representatives, parts employees, and other service and
make-ready employees. The sales staff of each Rush Truck and Equipment Center is
compensated on a salary plus commission basis, with a high percentage of
compensation based on commission, while the general manager, parts manager and
service manager receive a combination of salary and performance bonus, with a
high percentage of compensation based on the performance bonus. The Company
believes that its employees are among the highest paid in their respective
industries.

General managers annually prepare detailed monthly forecasts and monthly
profit and loss statements based upon historical information and projected
trends and an element of each general manager's compensation is determined by
meeting or exceeding these operating plans. During the year, general managers
regularly review their facility's progress with senior management and make
appropriate adjustments as needed. All employees of the Company undergo annual
performance evaluations.

The Company has been successful in retaining its senior management, general
managers and other employees. The average tenure of the Company's current senior
management is 12 years, and the average tenure of its current truck centers'
general managers is approximately 8 years. To promote communication and
efficiency in operating standards, general managers and members of senior
management attend several Company-wide strategy sessions per year. In addition,
management personnel attend various industry-sponsored leadership and management
seminars and receive continuing education on Peterbilt products, John Deere
products, marketing strategies and management information systems.

Members of senior management regularly travel to each location to provide
on-site management and support. Each location is audited twice a year for
administrative record-keeping, human resources and environmental compliance
matters. The Company has instituted succession planning pursuant to which
employees in each Rush Truck and Equipment Center are groomed as assistant
managers to assume management responsibilities in existing and future
dealerships.

Purchasing and Suppliers. The Company believes that pricing is an important
element of its marketing strategy. Because of its size, the Rush Truck Center
Division benefits from volume purchases at favorable prices that permit it to
achieve a competitive pricing position in the industry. The Company purchases
its Peterbilt heavy-duty truck inventory and Peterbilt parts and accessories
directly from PACCAR. All other manufacturers' parts and accessories, including
those of Cummins, Detroit Diesel, Caterpillar and others are purchased through
wholesale vendors or from PACCAR, who buys such products in bulk for resale to
the Company and other Peterbilt dealers. All purchasing, volume and pricing
levels and commitments are negotiated by



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the Company's corporate headquarters. The Company has been able to negotiate
favorable terms, which facilitates the Company's ability to offer competitive
prices for its products.

The Company purchases all of its John Deere construction equipment inventory
and John Deere parts directly from John Deere. All other construction equipment
manufacturers' parts and accessories are purchased through wholesale vendors by
the Company. Management believes as the network of Rush Equipment Centers is
developed, the Company will be able to negotiate favorable price terms through
volume purchasing, thereby achieve a competitive pricing position in the
industry.

Management Information Systems. Each Rush Truck and Equipment Center
maintains a centralized real-time inventory tracking system which is accessible
simultaneously by all locations and by the Company's corporate office. The
Company utilizes the information assimilated from its management information
systems to determine and monitor the appropriate inventory level at each
facility. From this information, management has developed a model reflecting
historic sales levels of different product lines. This information identifies
the appropriate level and mix of inventory and forms the basis of the Company's
operating plan. The Company's management information systems and databases are
also used to monitor market conditions, sales information and assess product and
expansion strategies. Information received from state and regulatory agencies,
manufacturers and industry contacts allows the Company to determine market share
statistics and gross volume sales numbers for its products as well as those of
competitors. This information impacts ongoing operations by allowing the Company
to remain abreast of changes within the market and allows management to react
accordingly by realigning product lines and by adding new product lines and
models.

Distribution and Inventory Management. The Company utilizes its real-time
inventory management tracking system to maintain a close link between each Rush
Truck Center. This link allows for a timely and cost-effective sharing of
managerial and sales information as well as the prompt transfer of inventory
among various locations. The transfer of inventory reduces delays in delivery,
helps maximize inventory turns and assists in controlling problems created by
overstock and understock situations. The Company is linked directly to its major
suppliers, including PACCAR, GMC, and John Deere via real-time satellite or
frame relay communication links for purposes of ordering and inventory
management. These automated reordering and satellite communication systems allow
the Company to maintain proper inventory levels and permit the Company to have
inventory delivered to its locations, or directly to customers, typically within
24 hours of an order being placed.

RECENT ACQUISITIONS

In December 1999, the Company purchased substantially all the assets of
Norm Pressley's Truck Center, ("Pressley"), which consisted of three dealership
locations in San Diego, Escondido and El Centro, California. The transaction was
valued at approximately $4.5 million with the purchase price paid in cash. An
additional $700,000 consideration may be paid based on a performance based
objective.



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In October 1999, the Company purchased substantially all the assets of
Southwest Peterbilt, Inc., Southwest Truck Center, Inc., and New Mexico
Peterbilt, Inc., ("Southwest") a Peterbilt truck dealer, which consisted of five
dealership locations in Arizona and New Mexico. The transaction was valued at
$23.9 million with the purchase price paid in a combination of cash and the
Company's common stock. An additional $4.0 million may be paid based on a
performance based objective.

In September 1999, the Company acquired substantially all the assets of
Calvert Sales, Inc., (Calvert), a John Deere construction equipment dealership.
The acquisition encompasses 13 counties in eastern Michigan, including two
full-service dealerships located in the Detroit and Flint areas. The transaction
was valued at $11.1 million with the purchase price paid in a combination of
cash and notes payable.

In September 1998, the Company purchased substantially all of the assets of
Klooster Equipment, Inc. which consisted of three full-service construction
equipment dealerships and one retail only location covering 54 counties in
western Michigan. The purchase price was approximately $13.1 million funded by
(i) $2.5 million of cash, (ii) $9.8 million of borrowings under the Company's
floor plan financing arrangements with Associates Commercial Corporation and
John Deere Inc., and (iii) $836,000 of borrowings from John Deere Credit Corp.

In March 1998, the Company purchased all of the outstanding stock of D&D
Farm and Ranch Supermarket, Inc. for approximately $10.5 million, with the
purchase price being a combination of cash, notes payable and options to
purchase common stock. The Company accounted for the acquisition as a purchase.

In October 1997, the Company purchased certain assets and assumed certain
liabilities of C. Jim Stewart & Stevenson, Inc., and Stewart & Stevenson Realty
Corp., which primarily consisted of one full-service John Deere dealership in
Houston, Texas. The purchase price was approximately $30.2 million, funded by
(i) $4 million of cash, (ii) $21.1 million of borrowings under the Company's
floor plan financing arrangement with Associates Commercial Corporation and John
Deere Inc., (iii) $3,080,000 in real estate borrowings from Frost National Bank,
and (iv) a $2,062,500 promissory note payable to the seller.

In March 1997, the Company purchased the assets of Denver Peterbilt, Inc.,
which consisted of two full-service Peterbilt dealerships in Denver and Greeley,
Colorado. The purchase price was approximately $7.9 million, funded by (i) $6.5
million of cash and (ii) $1.4 million of borrowings under the Company's floor
plan financing arrangement with GMAC to purchase new and used truck and parts
inventory. The Company also agreed to pay the principal of Denver Peterbilt,
Inc. additional amounts based on future sales of new Peterbilt trucks at the
Colorado locations. The Company paid the principal of Denver Peterbilt, Inc.
$2.0 million in March 1999 satisfying all terms of the agreement.



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COMPETITION

There is, and will continue to be, significant competition both within our
current markets and in the new markets which we may enter. We anticipate that
competition between us and other dealers will continue to increase in both our
current markets and on a national level, based on:

o the accessibility of dealership locations;

o the number of dealership locations;

o price, value, quality and design of the products sold; and

o attention to customer service (including technical service).

Our heavy-duty truck products compete with Class 8 and Class 7 trucks made
by other manufacturers and sold through competing independent and factory-owned
truck dealerships, including trucks manufactured by Navistar, Mack,
Freightliner, Kenworth, Volvo, Ford Motor Company, Western Star Truck Holdings,
Ltd., and other manufacturers. Kenworth heavy-duty trucks, which are distributed
through a different, competing dealer network, are also manufactured by PACCAR,
Peterbilt's parent company. Our construction equipment products compete with
construction equipment manufactured by Case, Caterpillar and Komatsu, as well as
other manufacturers. We believe that we are competitive in all of the dealer
categories identified above, and that we are able to compete with
manufacturer-dealers, independent dealers and wholesalers, rental service
companies and industrial auctioneers in distributing our products on the basis
of overall product quality and reputation; "Rush" name recognition and
reputation for reliability; and our ability to provide comprehensive full parts
and service support, as well as financing, insurance and other customer
services.

DEALERSHIP AGREEMENTS

Peterbilt. We have entered into non-exclusive dealership agreements with
Peterbilt which authorize us to act as a dealer of Peterbilt heavy-duty trucks.
Our areas of responsibility currently encompass 36 locations in the states of
California, Colorado, Texas, Oklahoma, Louisiana, Arizona and New Mexico. These
dealership agreements have current terms expiring between March 2000 and
December 2002 and impose certain operational obligations and financial
requirements upon us and our dealerships. These agreements are terminable by
Peterbilt upon a change of control of the Company, as such term is described in
each agreement, and grant Peterbilt certain rights of first refusal relating to
any sale or transfer by us of our dealership locations or if certain Rush family
members desire to sell more than 100,000 shares of our voting common stock
within a 12 month period to anyone other than family members or certain other
specified persons. Any termination or non-renewal of these dealership agreements
by Peterbilt must follow certain guidelines established by both state and
federal legislation designed to protect dealers, such as us, from arbitrary
termination or non-renewal of franchise agreements. The Automobile Dealers Day
in Court Act and other similar state laws provide that the



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termination or non-renewal of a dealership agreement must be done in "good
faith" and upon a showing of "good cause" by the manufacturer for such
termination or non-renewal, as such terms have been defined by statute and case
law.

John Deere. We have entered into non-exclusive dealership agreements with
John Deere which authorize us to act as a dealer of John Deere construction,
utility and forestry equipment. These John Deere dealership agreements have no
specified term or duration. Our current areas of responsibility for the sale of
John Deere construction equipment encompass seven locations in the states of
Texas and Michigan. The John Deere dealership agreements impose operational
obligations and financial requirements upon us and our dealerships. Like the
dealership agreements with Peterbilt, the dealership agreements with John Deere
are terminable upon change of control, grant certain rights of first refusal and
impose certain financial requirements.

Other Truck Suppliers. In addition to our truck dealership agreements with
Peterbilt, we are also an authorized dealer for Volvo at our Rush Truck Centers
in Oklahoma City and Tulsa, Oklahoma, and have non-exclusive dealership
agreements with GMC for the sale of GMC medium-duty trucks at our Rush Truck
Centers in San Antonio, Texas, and Oklahoma City and Tulsa, Oklahoma. Sales of
Volvo and GMC trucks accounted for approximately 1.0% of our total revenues for
1999. The Volvo dealership agreement is effective through March 31, 2000 and is
renewable annually unless terminated by Volvo as a result of a material breach
of the agreement by us. The GMC dealership agreement is effective through
October 31, 2000. Both the GMC and Volvo agreements impose operating
requirements upon us and require consent from the affected supplier for sale or
transfer of either such agreement.

Other Construction Equipment Suppliers. In addition to John Deere, we are
an authorized dealer for suppliers of other construction equipment. The terms of
such arrangements vary, but most of these dealership agreements contain
termination provisions allowing the supplier to terminate the agreement after a
specified notice period (usually 180 days).

FLOOR PLAN FINANCING

Heavy-Duty Trucks. We finance substantially all of our new truck inventory
and 75% of the loan value of our used truck inventory, under a floor plan
arrangement with GMAC. As of December 31, 1999, we had approximately $104.5
million outstanding under our GMAC floor plan arrangement. Our GMAC floor plan
facility has no expiration date and generally is renegotiated annually. The
current interest rate is the prime rate less one-half percent.

Construction Equipment. We finance substantially all our new construction
equipment inventory under floor plan facilities with John Deere and with
Associates. Our John Deere facility expires September 2000 and the current
interest rate is the prime rate less three-quarters of one percent. Our
Associates facility expires September 2000 and the current interest rate is the
prime rate less three-quarters of one percent. As of December 31, 1999, we had
$36.3 million and $10.1 million, respectively, outstanding under the floor plan
arrangements with John Deere and Associates. See "Management's Discussion and
Analysis -- Liquidity and Capital Resources."



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SEASONALITY

The Company's heavy-duty truck business is moderately seasonal. Seasonal
effects on new truck sales related to the seasonal purchasing patterns of any
single customer type are mitigated by the Company's diverse customer base,
including small and large fleets, governments, corporations and owner operators.
However, trucks and parts and service operations historically have experienced
higher volumes of sales in the third and fourth quarters. The Company has
historically received benefits from volume purchases and meeting vendor sales
targets in the form of cash rebates, which are typically recognized when
received. Approximately 40% of such rebates are typically received in the fourth
quarter, resulting in a seasonal increase in gross profit.

Seasonal effects in the construction equipment business are primarily
driven by the weather. Seasonal effects on construction equipment sales related
to the seasonal purchasing patterns of any single customer type are mitigated by
the Company's diverse customer base that includes contractors, for both
residential and commercial construction, utility companies, federal, state and
local government agencies, and various petrochemical, industrial and material
supply type businesses that require construction equipment in their daily
operations.

BACKLOG

At December 31, 1999 and 1998, the Company's backlog of truck orders was
approximately $180.0 million. The Company includes in backlog only confirmed
orders. It takes between 60 days and six months for the Company to receive
delivery from PACCAR once an order is placed. The Company expects to fill at
least 90% of these orders by the end of 2000. The Company sells approximately
75% of its new heavy-duty trucks by customer special order, with the remainder
sold out of inventory. Included in the Company's backlog as of December 31, 1999
are orders from a number of the Company's major fleet customers.


ENVIRONMENTAL STANDARDS AND OTHER GOVERNMENTAL REGULATIONS

Our operations are subject to numerous federal, state and local laws and
regulations, including laws and regulations designed to protect the environment
and to regulate the discharge of materials into the environment, primarily
relating to our service operations.

PRODUCT WARRANTIES

Both Peterbilt and John Deere provide the retail purchasers of their
products with a limited warranty against defects in materials and workmanship,
excluding certain specified components which are separately warranted by the
suppliers of such components. We do not undertake to provide any warranty to our
customers.

We generally sell our used trucks and construction equipment "as is" and
without manufacturer's warranty, although manufacturers sometimes will provide a
limited warranty on



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their used products if they have been properly reconditioned prior to resale or
if the manufacturer's warranty on such product is transferable and has not yet
expired. We do not undertake to provide any warranty to our used truck or
construction equipment customers.

TRADEMARKS

The Peterbilt, John Deere, Volvo and GMC trademarks and trade names, which
are used in connection with our marketing and sales efforts, are subject to a
limited license by us from each of the respective manufacturers. These names are
recognized internationally and are important in the marketing of our products.
Each licensor engages in a continuous program of trademark and trade name
protection in its marketing areas. We hold a registered trademark with the U. S.
Patent and Trademark Office for the name "Rush."

EMPLOYEES

At December 31, 1999, we employed approximately 1,704 people. We have no
contracts or collective bargaining agreements with labor unions and have never
experienced work stoppages. We consider our relations with our employees to be
good.

ITEM 2. PROPERTIES

See PROPERTIES section in ITEM 1 on page 11 hereof.

ITEM 3. LEGAL PROCEEDINGS

From time to time, we are involved in certain litigation arising out of our
operations in the ordinary course of business. We maintain liability insurance,
including product liability coverage, in amounts deemed adequate by management.
To date, aggregate costs to us for claims, including product liability actions,
have not been material. However, an uninsured or partially insured claim, or
claim for which indemnification is not available, could have a material adverse
effect on our financial condition. We believe that there are no claims or
litigation pending the outcome of which could have a material adverse effect on
our financial position or results of operations. However, due to the inherent
uncertainty of litigation, there can be no assurance that the resolution of any
particular claim or proceeding would not have a material adverse effect on our
results of operations for the fiscal period in which such resolution occurred.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

No matters were submitted to a vote of the Company's shareholders during
the fourth quarter of the fiscal year ended December 31, 1999.



25
26


PART II.

ITEM 5. MARKET FOR REGISTRANT'S COMMON STOCK AND RELATED SHAREHOLDER MATTERS

The Company's common stock, $0.01 par value ("Common Stock"), has been
listed for quotation on the Nasdaq National Market ("NASDAQ/NMS") under the
symbol "RUSH." since June 7, 1996, the date of the Company's initial public
offering. The following table sets forth the high and low closing sales prices
for the Common Stock for the fiscal periods indicated, as reported by the
Nasdaq/NMS. The quotations represent prices in the over-the-counter market
between dealers in securities, do not include retail markup, markdown or
commissions and may not necessarily represent actual transactions.

<TABLE>
<CAPTION>

High Low
-------- --------
<S> <C> <C>
Fiscal 1999:

First quarter ............................... $ 12.88 $ 10.44
Second quarter .............................. $ 17.38 $ 10.50
Third quarter ............................... $ 19.50 $ 14.25
Fourth quarter .............................. $ 16.25 $ 13.75

Fiscal 1998:

First quarter ............................... $ 11.50 $ 7.63
Second quarter .............................. $ 13.75 $ 10.38
Third quarter ............................... $ 12.63 $ 8.63
Fourth quarter .............................. $ 12.00 $ 7.38
</TABLE>



As of March 23, 2000, there were approximately 66 record holders of Common
Stock and approximately 1,566 beneficial holders of Common Stock.

The Board of Directors intends to retain any earnings of the Company to
support operations and to finance expansion and does not intend to pay cash
dividends on the Common Stock in the foreseeable future. Any future
determination as to the payment of dividends will be at the discretion of the
Board of Directors of the Company and will depend on the Company's financial
condition, results of operations, capital requirements and such other factors as
the Board of Directors deems relevant.


ITEM 6. SELECTED CONSOLIDATED FINANCIAL AND OPERATING DATA

The following Selected Consolidated Financial and Operating Data relating
to the Company has been taken or derived from the Consolidated Financial
Statements and other records of the Company. The consolidated statements of
income and consolidated balance sheets for each of the five years in the period
ended December 31, 1999, have been audited by Arthur Andersen LLP,



26
27


independent public accountants. The Consolidated Financial and Operating Data
presented below may not be comparable between periods in all material respects
or indicative of the Company's future financial position or results of
operations due primarily to acquisitions which occurred during the periods
presented, including the acquisition of the Company's Oklahoma (December 1995),
Colorado (March 1997), Arizona and New Mexico (October 1999) and California
(December 1999) heavy-duty truck operations, and the Company's acquisitions of
the Houston, Texas (October 1997), western Michigan (September 1998) and eastern
Michigan (September 1999) John Deere construction equipment centers and the
acquisition of the Rush retail center in March of 1998 . See Note 15 to the
Company's Consolidated Financial Statements for a discussion of such
acquisitions. The Selected Consolidated Financial and Operating Data should be
read in conjunction with the Company's Historical Consolidated Financial
Statements and related notes and other financial information included elsewhere
herein. See "Management's Discussion and Analysis of Financial Condition and
Results of Operations."

<TABLE>
<CAPTION>

YEAR ENDED DECEMBER 31,
1995 1996 1997 1998 1999
---------- ---------- ---------- ---------- ----------
(IN THOUSANDS)
<S> <C> <C> <C> <C> <C>
SUMMARY OF INCOME
STATEMENT DATA
Revenues
New and used truck sales $ 192,949 $ 258,613 $ 290,495 $ 422,754 $ 554,571
Parts and service 53,368 64,505 78,665 108,024 130,548
Construction equipment
sales -- -- 7,518 35,402 62,042
Lease and rental 10,058 13,426 14,761 18,594 25,375
Finance and insurance 3,980 5,855 6,026 11,432 13,581
Retail sales -- -- -- 13,895 18,573
Other 1,279 1,262 1,904 2,684 3,665
---------- ---------- ---------- ---------- ----------
Total revenues 261,634 343,661 399,369 612,785 808,355
Cost of products sold 219,059 289,143 334,583 508,242 673,563
---------- ---------- ---------- ---------- ----------
Gross profit 42,575 54,518 64,786 104,543 134,792
Selling, general and
administrative 31,238 40,552 50,618 75,849 93,502
Depreciation and amortization
1,846 2,416 2,977 4,813 6,162
---------- ---------- ---------- ---------- ----------
Operating income 9,491 11,550 11,191 23,881 35,128
Interest expense, net 2,886 3,053 2,513 5,884 8,185
Minority interest 162 -- -- -- --
---------- ---------- ---------- ---------- ----------
Income from continuing
operations before income taxes
6,443 8,497 8,678 17,997 26,943
Income tax expense -- 2,295 3,298 7,200 10,777
---------- ---------- ---------- ---------- ----------
Income from continuing
operations 6,443 6,202 5,380 10,797 16,166
Discontinued operations --
Operating income (loss) (224) -- -- -- --
Gain on disposal 1,785 -- -- -- --
---------- ---------- ---------- ---------- ----------
Income from discontinued
operations 1,561 -- -- -- --
---------- ---------- ---------- ---------- ----------
Net income $ 8,004 $ 6,202 $ 5,380 $ 10,797 $ 16,166
========== ========== ========== ========== ==========
</TABLE>



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28


<TABLE>
<CAPTION>
YEAR ENDED DECEMBER 31,
------------------------
1995 1996
-------- --------
(IN THOUSANDS EXCEPT PER
SHARE DATA)
<S> <C> <C>
PRO FORMA INCOME
STATEMENT DATA (Unaudited)
Income from continuing operations
before taxes ............................................... $ 6,443 $ 8,497
Pro forma adjustments to reflect federal and
state income taxes(1) ...................................... 2,448 3,229
-------- --------
Pro forma income from continuing operations after
provision for income taxes ................................. $ 3,995 $ 5,268
======== ========
Pro forma basic and diluted income from continuing
operations per share(2) .................................... $ .93 $ .94
======== ========
Weighted average shares outstanding used in the pro forma
basic and diluted income from continuing operations
per share calculation ...................................... 4,297 5,590
======== ========
</TABLE>


<TABLE>
<CAPTION>
YEAR ENDED DECEMBER 31,
---------------------------------------------------------------------------
1995 1996 1997 1998 1999
---------- ---------- ---------- ---------- ----------
<S> <C> <C> <C> <C> <C>
OPERATING DATA
Number of locations -- ................. 14 14 17 28 43
Unit truck sales --
New trucks ........................... 2,263 2,871 3,040 4,315 5,366
Used trucks .......................... 1,135 1,349 1,952 2,087 2,156
---------- ---------- ---------- ---------- ----------
Total unit trucks sales ............ 3,398 4,220 4,992 6,402 7,522
Construction equipment unit
sales --
New units ............................ -- -- 90 227 646
Used units ........................... -- -- 35 120 337
---------- ---------- ---------- ---------- ----------
Total construction
equipment unit sales ................ -- -- 125 347 983
Total finance contracts sold
(in thousands) ......................... $ 53,165 $ 76,390 $ 94,849 $ 204,400 $ 283,569
Truck lease and rental units ........... 521 559 628 667 845
</TABLE>


<TABLE>
<CAPTION>
YEAR ENDED DECEMBER 31,
---------------------------------------------------------------------------
1995 1996 1997 1998 1999
---------- ---------- ---------- ---------- ----------
(IN THOUSANDS)
<S> <C> <C> <C> <C> <C>
BALANCE SHEET DATA
Working capital ........................ $ 626 $ 24,676 $ 18,364 $ 15,712 $ 2,843
Inventories ............................ 36,517 36,688 66,757 107,140 173,565
---------- ---------- ---------- ---------- ----------
Total assets ........................... 76,079 109,217 155,478 220,700 365,696
Floor plan financing ................... 34,294 42,228 63,268 89,212 150,862
Line-of-credit
borrowings ........................... 10 20 20 10 10,953
Long-term debt, including
current portion ...................... 17,287 15,547 25,181 39,259 73,877
Shareholders' equity ................... 7,685 36,692 42,072 52,869 74,852
</TABLE>


(1) For all periods presented prior to the Company's public offering on June 7,
1996, the Company was an S corporation and was not generally subject to
corporate income taxes. The pro forma income tax provision has been
computed as if the Company were subject to corporate income taxes for all
periods presented based on the tax laws in effect during the respective
periods. See Note 13 to the Consolidated Financial Statements.

(2) Pro forma basic and diluted income from continuing operations per share was
computed by dividing pro forma income from continuing operations by the
weighted average number of common shares outstanding, as adjusted for the
stock split of the Common Stock and giving pro forma effect for the
issuance of 547,400 shares of Common Stock, at an initial public offering
price of $12.00 per share, to repay the line-of-credit borrowings made to
fund the approximately $6.0 million distribution to the Company's sole
shareholder of the undistributed taxable S corporation earnings. See Note 1
to the Consolidated Financial Statements.



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29


ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

GENERAL

Certain statements contained in this Item 7, "Management's Discussion
and Analysis of Financial Condition and Results of Operations" of the Form 10-K
are "forward-looking statements" within the meaning of the Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the Exchange Act of 1934,
as amended. Specifically, all statements other than statements of historical
fact included in this Form 10-K regarding the Company's financial position,
business strategy and plans and objectives of management of the Company for
future operations are forward-looking statements. These forward-looking
statements are based on the beliefs of the Company's management as well as
assumptions made by and information currently available to the Company's
management. When used in this report, the words "anticipate," "believe,"
"estimate," "expect" and "intend" and words or phrases of similar import, as
they relate to the Company or its subsidiaries or Company management, are
intended to identify forward-looking statements. Such statements reflect the
current view of the Company with respect to future events and are subject to
certain risks, uncertainties and assumptions related to certain factors
including, without limitation, competitive factors, general economic conditions,
customer relations, relationships with vendors, the interest rate environment,
governmental regulation and supervision, seasonality, distribution networks,
product introductions and acceptance, technological change, changes in industry
practices, onetime events and other factors described herein and in the
Company's Registration Statement on Form S-1 (File No. 333-03346) and in the
Company's annual, quarterly and other reports filed with the Securities and
Exchange Commission (collectively, "cautionary statements"). Although the
Company believes that its expectations are reasonable, it can give no assurance
that such expectations will prove to be correct. Based upon changing conditions,
should any one or more of these risks or uncertainties materialize, or should
any underlying assumptions prove incorrect, actual results may vary materially
from those described herein as anticipated, believed, estimated, expected, or
intended. All subsequent written and oral forward-looking statements
attributable to the Company or persons acting on its behalf are expressly
qualified in their entirety by the applicable cautionary statements. The Company
does not intend to update these forward-looking statements.

We are a full-service, integrated retailer of premium transportation and
construction equipment and related services. As the leading supplier of
Peterbilt trucks, we accounted for approximately 20.7% of all new Peterbilt
trucks sold in the United States in 1999. In 1997, we acquired our first John
Deere construction equipment dealership in Houston, Texas and have grown to
become a major supplier of John Deere construction equipment. Through our
strategically located networks of Rush Truck Centers and Rush Equipment Centers,
we provide one-stop service for the needs of our customers, including retail
sales of new and used transportation and construction equipment, as well as
after-market parts sales, service and repair facilities and financing,
leasing/rental, and insurance services.



29
30


Our Rush Truck Centers are principally located in high traffic areas along
the southwestern corridor of the United States. Our Rush Equipment Centers are
located in two of the top six construction equipment sales markets in the United
States -- Texas and Michigan. We provide leasing and rental services through our
Rush Leasing and Rental Division at our one-stop Rush Truck Centers and Rush
Equipment Centers. Retail financing of trucks and construction equipment, as
well as a full line of insurance products, are arranged through our Rush
Financial and Insurance Division. Our Rush Retail Division has developed the
one-stop shopping strategy for our farm and ranch supply business.

Our business strategy, based upon providing the customer with competitively
priced products supported with timely and reliable service, has enabled us since
1996 to increase revenues at a compounded annual growth rate of 33.0% and to
increase earnings at a compounded annual growth rate of 37.5%. We intend to
continue to implement our business strategy, reinforce customer loyalty and
remain a market leader by continuing to develop our Rush Truck Centers and Rush
Equipment Centers as we extend our geographic focus through strategic
acquisitions of new locations and expansions of our existing facilities.

All of our business operations are currently conducted through five
separate divisions: the Rush Truck Center Division, the Rush Equipment Center
Division, the Rush Leasing and Rental Division, the Rush Financial and Insurance
Division and the Rush Retail Division.

Rush Truck Center Division. Since commencing operations as a Peterbilt
heavy-duty truck dealer over 34 years ago, we have grown to operate Rush Truck
Centers at 36 locations which primarily sell Peterbilt Class 8 heavy-duty trucks
in the states of Texas, Colorado, Oklahoma, California, Louisiana, Arizona and
New Mexico. Our Rush Truck Centers are strategically located to take advantage
of increased cross-border traffic between the United States and Mexico resulting
from implementation of NAFTA in 1994. During 1999, our Rush Truck Center
Division accounted for approximately $662.5 million, or approximately 82.0%, of
our total revenues.

Rush Equipment Center Division. Since commencing operations as a John Deere
dealer in 1997, we have grown to operate nine Rush Equipment Centers located in
Texas and Michigan. We provide a full line of construction equipment for light
to medium sized applications, with our primary products including John Deere
backhoe loaders, hydraulic excavators, crawler dozers and four wheel drive
loaders. During 1999, our Rush Equipment Center Division accounted for
approximately $82.7 million, or approximately 10.2%, of our total revenues.

Rush Leasing and Rental Division. We provide a broad line of product
selections for lease or rent, including Class 8, Class 7 and Class 6 Peterbilt
trucks, a full array of John Deere construction equipment products, including a
variety of construction equipment trailers and heavy-duty cranes. Our lease and
rental fleets are offered primarily through our Rush Truck Centers and Rush
Equipment Centers on a daily, monthly or long-term basis. During 1999, our Rush
Leasing and Rental Division accounted for approximately $31.0 million, or
approximately 3.8%, of our total revenues.



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31


Rush Financial and Insurance Division. We offer third-party financing to
assist customers in purchasing a new or used truck or piece of construction
equipment. Additionally, we sell a complete line of property and casualty
insurance, including collision and liability insurance on trucks, cargo
insurance, standard automobile liability coverages, and life insurance. During
1999, our Rush Financial and Insurance Division accounted for approximately
$13.6 million, or approximately 1.7%, of our total revenues.

Rush Retail Division. During 1998, we created the Rush Retail Division in
connection with our acquisition of D&D Farm and Ranch Supermarket, Inc. ("D&D").
D&D is a one-stop shopping center for farm and ranch supplies, serving the
greater San Antonio, Texas area. We anticipate opening a second D&D store in
Houston, Texas in 2000. During 1999, our Rush Retail Division accounted for
approximately $18.6 million, or approximately 2.3%, of our total revenues.


RESULTS OF OPERATIONS

The following discussion and analysis includes the Company's historical results
of operations for 1997, 1998, and 1999.

The following table sets forth for the years indicated certain financial
data as a percentage of total revenues:

<TABLE>
<CAPTION>

YEAR ENDED DECEMBER 31,
------------------------------------------
1997 1998 1999
-------- -------- --------
<S> <C> <C> <C>
New and used truck sales 72.7% 69.0% 68.6%
Parts and service 19.7 17.6 16.1
Construction equipment sales 1.9 5.8 7.7
Lease and rental 3.7 3.0 3.1
Finance and insurance 1.5 1.9 1.7
Retail sales -- 2.3 2.3
Other 0.5 0.4 0.5
-------- -------- --------
Total revenues 100.0 100.0 100.0
Cost of products sold 83.8 82.9 83.3
-------- -------- --------
Gross profit 16.2 17.1 16.7
Selling, general and administrative 12.7 12.4 11.6
Depreciation and amortization 0.7 0.8 0.8
-------- -------- --------
Operating income 2.8 3.9 4.3
Interest expense, net 0.6 1.0 1.0
-------- -------- --------
Income before income taxes 2.2% 2.9% 3.3%
======== ======== ========
</TABLE>



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32


FISCAL YEAR ENDED DECEMBER 31, 1999 COMPARED WITH FISCAL YEAR ENDED DECEMBER 31,
1998.

Revenues

Revenues increased by approximately $195.6 million, or 31.9%, from $612.8
million to $808.4 million from 1998 to 1999. This increase was attributable to
gains achieved from each of the Company's revenue categories, primarily as a
result of improved operations, increased market demand, and revenues generated
from acquisitions and new store openings.

Sales of new and used trucks increased by approximately $131.8 million, or
31.2%, from $422.8 million to $554.6 million from 1998 to 1999. Unit sales of
new and used trucks increased by 24.4% and 3.3%, respectively. The increase in
new truck sales was mainly due to increasing fleet sales, acquisitions and an
overall strong new truck market in 1999. The moderate growth rate in used truck
sales is a result of a shortage of desirable used truck inventory during 1999
caused by fewer used truck trade-ins. The average selling price of new trucks
increased by 9.6% while used truck average selling prices increased by 5.9%. New
truck and used truck prices increased due to product mix and increased market
demand.

Parts and service sales increased by approximately $22.5 million, or 20.8%,
from $108.0 million to $130.5 million from 1998 to 1999, with the inclusion of a
full year of operations in the Rush equipment center in western Michigan,
compared to only four months of operations in western Michigan in 1998, and the
1999 additions of the equipment center in eastern Michigan, and the truck
centers in Arizona, New Mexico and California accounting for approximately $13.4
million or 60.4% of the increase and the remainder being attributed to growth at
existing locations.

Sales of new and used construction equipment increased approximately $26.6
million or 75.1%, from $35.4 million to $62.0 million from 1998 to 1999. The
increase is due to the construction equipment segment only having four months of
western Michigan operations in 1998 and the addition of the eastern Michigan
construction equipment dealership in September of 1999. New and used equipment
unit sales were 247 and 120, respectively, for the year ended 1998 compared to
646 and 337 new and used units, respectively, in 1999.

Lease and rental revenues increased by approximately $6.8 million, or 36.6%,
from $18.6 million to $25.4 million from 1998 to 1999, primarily due to the
inclusion of a full year of operations at the Rush equipment center in western
Michigan and the acquisition of the equipment center in eastern Michigan, and
the remainder being attributed to growth at existing locations.

Finance and insurance revenues increased by approximately $2.2 million, or
19.3%, from $11.4 million to $13.6 million from 1998 to 1999. The growth
resulted from increased truck sales coupled with lower borrowing costs during
1999 compared to 1998. Finance and insurance revenues have limited direct costs
and, therefore, contribute a disproportionate share of operating profits.



32
33


Retail sales revenue, generated by D&D, increased $4.7 million or 33.8%
from 1998 to 1999. The growth in 1999 was favorably impacted as the results for
1998 reflect only 10 months of operations due to the acquisition of D&D in
February 1998.

Other income increased approximately $1.0 million or 37.0%, from $2.7
million to $3.7 million from 1998 to 1999, primarily due to the increase in
truck sales by the leasing operations.

Gross Profit

Gross profit increased by approximately $30.3 million, or 29.0%, from
$104.5 million to $134.8 million from 1998 to 1999. Approximately $10.3 million
or 34.0% of the increase is attributable to the inclusion in the results of
operations of retail locations either acquired in 1999 or conducting their first
full year of operations in 1999. The remaining gross profit increase of $20.0
million or 66.0% is attributable to growth at existing locations. Gross profit
as a percentage of sales decreased from 17.1% during 1998 to 16.7% during 1999.
The decrease in gross margins was due to a slight decrease in gross margins on
the sale of new trucks due to increased fleet sales in 1999, and decreases in
the higher margin parts and service, and finance and insurance sales, as a
percentage of total sales, from 1998 to 1999.

Selling, General and Administrative

Selling, general and administrative expenses increased by approximately
$17.7 million, or 23.4%, from $75.8 million to $93.5 million from 1998 to 1999.
The increase includes $8.7 million or 49.2%, attributable to the operations of
new truck and equipment locations either acquired in 1999 or conducting their
first full year of operations in 1999. The remaining increase resulted primarily
from an increase in salaries and sales commissions due to increases in revenues
and gross profit in 1999 compared to 1998. Selling, general and administrative
expenses as a percent of revenue were 12.4% and 11.6% in 1998 and 1999,
respectively.

Interest Expense, Net

Net interest expense increased by approximately $2.3 million, or 39.0%,
from approximately $5.9 million to $8.2 million, from 1998 to 1999. Interest
expense increased primarily as a result of increased levels of indebtedness due
to higher floor plan liability levels and the debt financing of certain real
property purchased or improved during 1999.

Income Before Income Taxes

Income before income taxes increased by $8.9 million, or 49.4%, from $18.0
million to $26.9 million, from 1998 to 1999, as a result of the factors
described above.


33
34


Income Taxes

Income taxes increased by $3.6 million, or 50.0%, from $7.2 million to
$10.8 million, from 1998 to 1999. The Company has provided for taxes at the 40%
effective rate.


FISCAL YEAR ENDED DECEMBER 31, 1998 COMPARED WITH FISCAL YEAR ENDED DECEMBER 31,
1997.

Revenues

Revenues increased by approximately $213.4 million, or 53.4%, from $399.4
million to $612.8 million from 1997 to 1998. This increase was attributable to
gains achieved from each of the Company's revenue categories, primarily as a
result of improved operations, increased market demand, and revenues generated
from acquisitions and new store openings.

Sales of new and used trucks increased by approximately $132.3 million, or
45.5%, from $290.5 million to $422.8 million from 1997 to 1998. Unit sales of
new and used trucks increased by 41.9% and 6.9%, respectively. The large
increase in new truck sales was mainly due to increasing fleet sales and an
overall strong new truck market in 1998. The moderate growth rate in used truck
sales is a result of a shortage of desirable used truck inventory during 1998
caused by fewer used truck trade-ins. The average selling price of new trucks
increased by 5.9% while used truck average selling prices increased by 13.8%.
New truck and used truck prices increased due to product mix and increased
market demand.

Parts and service sales increased by approximately $29.3 million, or 37.2%,
from $78.7 million to $108.0 million from 1997 to 1998, with the inclusion of a
full year of operations in Colorado, Pharr and at the Rush equipment center in
Houston, Texas, and the 1998 additions of the Rush retail center and the
equipment center in Michigan accounting for approximately $14.4 million or 49.1%
of the increase and the remainder being attributed to growth at existing
locations.

Sales of new and used construction equipment increased approximately $27.9
million or 372%, from $7.5 million to $35.4 million from 1997 to 1998. The
increase is due to the construction equipment segment only having three months
of operations in 1997 and the addition of the Michigan construction equipment
dealership in September of 1998. New and used equipment unit sales were 247 and
120, respectively, for the year ended 1998.

Lease and rental revenues increased by approximately $3.8 million, or
25.7%, from $14.8 million to $18.6 million from 1997 to 1998, with the inclusion
of a full year of operations at the Rush equipment center in Houston, Texas and
the acquisition of the equipment center in Michigan accounting for approximately
$2.4 million or 63.2% of the increase, and the remainder being attributed to
growth at existing locations.



34
35


Finance and insurance revenues increased by approximately $5.4 million, or
90%, from $6.0 million to $11.4 million from 1997 to 1998. The growth resulted
from increased truck sales coupled with lower borrowing costs during 1998
compared to 1997. Finance and insurance revenues have limited direct costs and,
therefore, contribute a disproportionate share of operating profits.

Retail sales revenue totaled $13.9 million during 1998 and was generated
entirely by D&D in its first year with the Company.

Other income increased approximately $0.8 million or 42.1%, from $1.9
million to $2.7 million from 1997 to 1998, primarily due to the increase in
truck sales by the leasing operations.

Gross Profit

Gross profit increased by approximately $39.7 million, or 61.3%, from $64.8
million to $104.5 million from 1997 to 1998. Approximately $17.4 million or
43.8% of the increase is attributable to the operations of new truck, equipment
and retail locations previously described, either acquired in 1998 or conducting
their first full year of operations in 1998. The remaining gross profit increase
of $22.3 million or 56.2% is attributable to growth at existing locations. Gross
profit as a percentage of sales increased from 16.2% during 1997 to 17.1% during
1998. The increase in gross margins was due to a .22% increase in gross margins
on the sale of new and used trucks, a 1% increase in gross margins on heavy-duty
truck parts, service and body shop sales, and the inclusion of a full year of
construction equipment store operations which had a gross margin of 23.4% on
approximately $51.3 million in revenue in 1998 compared to a gross margin of
20.6% on approximately $10.2 million in sales in 1997.

Selling, General and Administrative

Selling, general and administrative expenses increased by approximately
$25.2 million, or 49.8%, from $50.6 million to $75.8 million from 1997 to 1998.
The increase includes $12.9 million or 51.2%, attributable to the operations of
new truck, equipment and retail locations previously described, either acquired
in 1998 or conducting their first full year of operations in 1998. The remaining
increase resulted from an increase in salaries and sales commissions due to
increases in revenues and gross profit in 1998 compared to 1997. Selling,
general and administrative expenses as a percent of revenue were 12.7% and 12.4%
in 1997 and 1998, respectively.

Interest Expense, Net

Net interest expense increased by approximately $3.4 million, or 136.0%,
from approximately $2.5 million to $5.9 million, from 1997 to 1998. Interest
expense increased primarily as a result of increased levels of indebtedness due
to higher floor plan liability levels and the refinancing of certain real
property owned by the Company during the fourth quarter of 1997.



35
36


Income Before Income Taxes

Income from continuing operations increased by $9.3 million, or 106.9%,
from $8.7 million to $18.0 million, from 1997 to 1998, as a result of the
factors described above.

Income Taxes

Income taxes increased by $3.9 million, or 118.2%, from $3.3 million to
$7.2 million, from 1997 to 1998. The Company has provided for taxes at the 40%
effective rate.

LIQUIDITY AND CAPITAL RESOURCES

The Company's short-term cash needs are primarily for working capital,
including inventory requirements, expansion of existing facilities and
acquisitions of new facilities. These short-term cash needs have historically
been financed with retention of profits and borrowings under credit facilities
available to the Company.

At December 31, 1999, the Company had working capital of approximately $2.8
million, including $20.0 million in cash, $29.8 million in accounts receivable,
$173.6 million in inventories, and $0.7 million in prepaid expenses and other
offset by $150.9 million outstanding under floor plan notes payable, $8.5
million in current maturities of long-term debt, $11.0 million in advances
outstanding under lines of credit, $9.7 million of trade accounts payable, $20.5
million in accrued expenses, and $20.7 million in a note payable to shareholder.
The aggregate maximum borrowing limits under working capital lines of credit
with its primary truck lender are approximately $12.0 million. The Company has a
separate unsecured line-of-credit agreement with a financial institution that
provides for an aggregate maximum borrowing of $10,000,000.

The Company's floor plan agreements with its primary truck lender limit the
aggregate amount of borrowings based on the number of new and used trucks. As of
December 31, 1999, the Company's floor plan arrangements permit the financing of
up to 1,777 new trucks and 710 used trucks, and the availability for new and
used trucks is 703 and 321, respectively. The Company's floor plan agreement
with its primary construction equipment lender is based on the book value of the
Company's construction equipment inventory. As of December 31, 1999, the
aggregate amount of borrowing capacity was $25 million, with approximately $10.1
million outstanding. Additional amounts are available under the Company's John
Deere dealership and credit agreements. At December 31, 1999, approximately
$36.3 million was outstanding pursuant to the John Deere agreements.

During 1999, the Company used $27.8 million of net cash in operating
activities. Net income of $16.2 million and increases in depreciation and
amortization, deferred income tax expense and trade accounts payable of $8.4
million, $2.6 million and $2.8 million respectively, were more than offset by
increases in accounts receivable and inventories of $10.2 million and $46.7
million respectively, a decrease in accrued expenses of $0.5 million, and the
gain on sale of property and equipment of $0.2 million.



36
37


During 1999, the Company used $83.3 million of net cash in investing
activities, including expenditures of $21.8 million related to business
acquisitions, and $60.3 million that was related to the expansion of various
facilities and the purchase of units placed in the Company's truck leasing
fleet. These expenditures have resulted in a net increase of $49.0 million in
property and equipment from 1998 to 1999.

Net cash provided by financing activities in 1999 amounted to $108.6
million. Cash flows from financing activities included proceeds of $58.4 million
from notes payable due to the financing of expansion projects and the purchase
of units placed in the Company's truck leasing fleet, a net increase of $49.5
million in floor plan notes payable, draws on lines of credit of $10.9 million,
and principal payments on notes payable of $10.2 million.

During 1999, the Company arranged customer financing for approximately
45.9% of its total new and used truck sales, and derived approximately 64% and
36% of its finance revenues from the sale of new and used trucks, respectively.
The Company's new and used truck financing is typically provided through
Associates and PACCAR Financial. The Company financed approximately $254.4
million of new and used truck purchases in 1999. The Company's contracts with
Associates and PACCAR Financial provide for payment to the Company of all
finance charges in excess of a negotiated discount rate within 30 days of the
date of financing, with such payments subject to offsets resulting from the
early pay-off or defaults under installment contracts previously sold to
Associates and PACCAR Financial by the Company. The Company's agreements with
Associates and PACCAR Financial limit the aggregate liability of the Company for
repossession losses resulting from defaults under the installment contracts sold
to Associates and PACCAR Financial to $500,000 and $200,000 per year,
respectively.

In addition, through The CIT Group, Associates, John Deere Credit and
others, the Company arranged customer financing for approximately $29.2 million,
or approximately 47.1%, of our total new and used construction equipment sales
in 1999. Approximately 70% of these construction equipment financings related to
new construction equipment sales and the remainder related to used construction
equipment sales. Generally, construction equipment financings are memorialized
through the use of installment or lease contracts, which are secured by the
construction equipment financed, and generally require a down payment of 0% to
10% of the value of the financed piece of construction equipment, with the
remaining balance being financed over a three-to five-year period. The Company
experiences no repossession loss on construction equipment financings because
such financings are sold to third parties without recourse.


Substantially all of the Company's truck purchases from PACCAR are made on
terms requiring payment within 15 days or less from the date of shipment of the
trucks from the factory. The Company finances all, or substantially all, of the
purchase price of its new truck inventory, and 75% of the loan value of its used
truck inventory, under a floor plan arrangement with GMAC under which GMAC pays
PACCAR directly with respect to new trucks. The Company makes monthly interest
payments on the amount financed but is not required to commence loan principal
repayments prior to sale on new vehicles to GMAC for a period of 12



37
38


months and for used vehicles for a period of three months. At December 31, 1999,
the Company had approximately $104.2 million outstanding under its floor plan
financing arrangement with GMAC. GMAC permits the Company to earn, for up to
50.0% of the amount borrowed under its floor plan financing arrangement with
GMAC, interest at the prime rate, less three-quarters of a percent, on overnight
funds deposited by the Company with GMAC.

Substantially all of the Company's new equipment purchases are financed by
John Deere and Associates Commercial Corporation. The Company finances all, or
substantially all, of the purchase price of its new equipment inventory, under
its floor plan facilities. The agreement with John Deere provides interest free
financing for four months after which time the amount financed is required to be
paid in full, or an immediate 2.25% discount with payment due in 30 days. When
the equipment is sold prior to the expiration of the four month period, the
Company is required to repay the principal within approximately 10 days of the
sale. Should the equipment financed by John Deere not be sold within the four
month period, it is transferred to the Associates Commercial Corporation. floor
plan arrangement. The Company makes principal payments to Associates Commercial
Corporation, for sold inventory, on the 15th day of each month . Used and rental
equipment, to a maximum of book value, is financed under a floor plan
arrangement with Associates Commercial Corporation. The Company makes monthly
interest payments on the amount financed and is required to commence loan
principal repayments on rental equipment as book value reduces. Principal
payments, for sold used equipment, are made the 15th day of each month following
the sale. The loans are collateralized by a lien on the equipment. The Company's
floor plan agreements limit the aggregate amount of borrowings based on the book
value of new and used equipment units. As of December 31, 1999, the Company's
floor plan arrangement with Associates Commercial Corporation permits the
financing of up to $25 million in construction equipment. At December 31, 1999,
the Company had $36.3 million and $10.1 million outstanding under its floor plan
financing arrangements with John Deere and Associates Commercial Corporation,
respectively.

Seasonality

The Company's heavy-duty truck business is moderately seasonal.
Seasonal effects on new truck sales related to the seasonal purchasing patterns
of any single customer type are mitigated by the Company's diverse customer
base, which includes small and large fleets, governments, corporations and owner
operators. However, truck, parts and service operations historically have
experienced higher volumes of sales in the second and third quarters. The
Company has historically received benefits from volume purchases and meeting
vendor sales targets in the form of cash rebates, which are typically recognized
when received. Approximately 40% of such rebates are typically received in the
fourth quarter, resulting in a seasonal increase in gross profit.

Seasonal effects in the construction equipment business are primarily driven
by the weather. Seasonal effects on construction equipment sales related to the
seasonal purchasing patterns of any single customer type are mitigated by the
Company's diverse customer base that includes contractors, for both residential
and commercial construction, utility companies, federal, state and local
government agencies, and various petrochemical, industrial and material supply
type businesses that require construction equipment in their daily operations.




38
39


Cyclicality

The Company's business, as well as the entire retail heavy-duty truck
industry, is dependent on a number of factors relating to general economic
conditions, including fuel prices, interest rate fluctuations, economic
recessions and customer business cycles. In addition, unit sales of new trucks
have historically been subject to substantial cyclical variation based on such
general economic conditions. According to R.L. Polk, industry-wide domestic
retail sales of heavy-duty trucks exceeded 200,000 units for only the third
time, recording approximately 247,000 new truck registrations in 1999. The
industry forecasts a decrease ranging from 15% to 20% in heavy-duty new truck
sales in 2000. Although the Company believes that its geographic expansion and
diversification into truck-related services, including financial services,
leasing, rentals and service and parts, will reduce the overall impact to the
Company resulting from general economic conditions affecting heavy-duty truck
sales, the Company's operations may be materially and adversely affected by any
continuation or renewal of general downward economic pressures or adverse
cyclical trends.


ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Market risk represents the risk of loss that may impact the financial
position, results of operations, or cash flows of the Company due to adverse
changes in financial market prices, including interest rate risk, and other
relevant market rate or price risks.

The Company is exposed to some market risk through interest rates,
related to its floor plan borrowing arrangements, variable rate debt and
discount rates related to finance sales. Floor plan borrowings are based on the
prime rate of interest and are used to meet working capital needs. As of
December 31, 1999, the Company had floor plan borrowings of approximately
$150,862,000. Assuming an increase in the prime rate of interest of 100 basis
points, future cash flows would be effected by $1,508,000. The interest rate
variability on all other debt would not have a material adverse effect on the
Company's financial statements. The Company provides all customer financing
opportunities to various finance providers. The Company receives all finance
charges, in excess of a negotiated discount rate, from the finance providers
within 30 days. The negotiated discount rate is variable, thus subject to
interest rate fluctuations. This interest rate risk is mitigated by the
Company's ability to pass discount rate increases to customers through higher
financing rates.





39
40


ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

<TABLE>
<S> <C>
Report of Independent Public Accountants. 41

Consolidated Balance Sheets as of December 31, 1998 and 1999. 42

Consolidated Statements of Income for the Years ended December 31, 1997, 1998 and 1999. 43

Consolidated Statements of Shareholders' Equity for the Years ended December 31, 1997, 1998 and 1999. 44

Consolidated Statements of Cash Flows for the Years ended December 31, 1997, 1998 and 1999. 45

Notes to Consolidated Financial Statements. 46
</TABLE>






40
41
REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS








To Rush Enterprises, Inc.:

We have audited the accompanying consolidated balance sheets of Rush
Enterprises, Inc. (a Texas corporation), and subsidiaries as of December 31,
1998 and 1999, and the related consolidated statements of income, shareholders'
equity and cash flows for each of the three years in the period ended December
31, 1999. These financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these financial
statements based on our audits.

We conducted our audits in accordance with auditing standards generally accepted
in the United States. Those standards require that we plan and perform the audit
to obtain reasonable assurance about whether the financial statements are free
of material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant estimates
made by management, as well as evaluating the overall financial statement
presentation. We believe that our audits provide a reasonable basis for our
opinion.

In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the financial position of Rush Enterprises,
Inc., and subsidiaries as of December 31, 1998 and 1999, and the results of
their operations and their cash flows for each of the three years in the period
ended December 31, 1999, in conformity with accounting principles generally
accepted in the United States.


/s/ARTHUR ANDERSEN LLP


San Antonio, Texas
February 18, 2000



41
42


RUSH ENTERPRISES, INC., AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

DECEMBER 31, 1998 AND 1999

(In Thousands, Except Shares and Per Share Amounts)


<TABLE>
<CAPTION>
1998 1999
-------- --------
ASSETS
<S> <C> <C>
CURRENT ASSETS:
Cash and cash equivalents $ 22,516 $ 20,004
Accounts receivable, net 19,478 29,767
Inventories 107,140 173,565
Prepaid expenses and other 607 736
-------- --------

Total current assets 149,741 224,072

PROPERTY AND EQUIPMENT, net 54,448 103,426

OTHER ASSETS, net 16,511 38,198
-------- --------

Total assets $220,700 $365,696
======== ========

LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES:
Floor plan notes payable $ 89,212 $150,862
Current maturities of long-term debt 7,095 8,463
Advances outstanding under lines of credit 10 10,953
Trade accounts payable 6,926 9,710
Accrued expenses 20,086 20,516
Note payable to shareholder 10,700 20,725
-------- --------

Total current liabilities 134,029 221,229

LONG-TERM DEBT, net of current maturities 32,164 65,414

DEFERRED INCOME TAXES, net 1,638 4,201

COMMITMENTS AND CONTINGENCIES (Note 14)

SHAREHOLDERS' EQUITY:
Preferred stock, par value $.01 per share; 1,000,000 shares authorized; 0 shares
outstanding in 1998 and 1999 -- --
Common stock, par value $.01 per share; 25,000,000 shares authorized; 6,643,730
shares outstanding - 1998 and 7,002,044 shares outstanding - 1999 66 70
Additional paid-in capital 33,342 39,155
Retained earnings 19,461 35,627
-------- --------

Total shareholders' equity 52,869 74,852
-------- --------

Total liabilities and shareholders' equity $220,700 $365,696
======== ========
</TABLE>


The accompanying notes are an integral part of these consolidated
financial statements.

42
43

RUSH ENTERPRISES, INC., AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF INCOME

FOR THE YEARS ENDED DECEMBER 31, 1997, 1998 AND 1999

(In Thousands, Except Per Share Amounts)


<TABLE>
<CAPTION>
1997 1998 1999
-------- -------- --------
<S> <C> <C> <C>
REVENUES:
New and used truck sales $ 290,495 $ 422,754 $ 554,571
Parts and service 78,665 108,024 130,548
Construction equipment sales 7,518 35,402 62,042
Lease and rental 14,761 18,594 25,375
Finance and insurance 6,026 11,432 13,581
Retail sales -- 13,895 18,573
Other 1,904 2,684 3,665
--------- --------- ---------

Total revenues 399,369 612,785 808,355

COST OF PRODUCTS SOLD 334,583 508,242 673,563
--------- --------- ---------

GROSS PROFIT 64,786 104,543 134,792

SELLING, GENERAL AND ADMINISTRATIVE 50,618 75,849 93,502

DEPRECIATION AND AMORTIZATION 2,977 4,813 6,162
--------- --------- ---------

OPERATING INCOME 11,191 23,881 35,128
--------- --------- ---------

INTEREST INCOME (EXPENSE):
Interest income 1,155 982 807
Interest expense (3,668) (6,866) (8,992)
--------- --------- ---------

Total interest expense, net (2,513) (5,884) (8,185)
--------- --------- ---------

INCOME BEFORE INCOME TAXES 8,678 17,997 26,943
--------- --------- ---------

PROVISION FOR INCOME TAXES 3,298 7,200 10,777
--------- --------- ---------

NET INCOME $ 5,380 $ 10,797 $ 16,166
========= ========= =========


EARNINGS PER SHARE (Note 12):
Basic income per common share $ .81 $ 1.62 $ 2.40
========= ========= =========


Diluted income per common share and common share equivalents $ .81 $ 1.62 $ 2.34
========= ========= =========
</TABLE>

The accompanying notes are an integral part of these consolidated
financial statements.


43
44

RUSH ENTERPRISES, INC., AND SUBSIDIARIES


CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY

FOR THE YEARS ENDED DECEMBER 31, 1997, 1998 AND 1999

(In Thousands)


<TABLE>
<CAPTION>
Common Stock
-------------------------
Shares Additional
Issued and $.01 Paid-In Retained
Outstanding Par Value Capital Earnings
----------- ----------- ----------- -----------

<S> <C> <C> <C> <C>
BALANCE, December 31, 1996 6,644 $ 66 $33,342 $ 3,284

NET INCOME -- -- -- 5,380
------- ------- ------- -------

BALANCE, December 31, 1997 6,644 66 33,342 8,664

NET INCOME -- -- -- 10,797
------- ------- ------- -------

BALANCE, December 31, 1998 6,644 66 33,342 19,461

ISSUANCE OF COMMON STOCK 358 4 5,813 --

NET INCOME -- -- -- 16,166
------- ------- ------- -------

BALANCE, December 31, 1999 7,002 $ 70 $39,155 $35,627
======= ======= ======= =======
</TABLE>

The accompanying notes are an integral part of these consolidated
financial statements.


44
45

RUSH ENTERPRISES, INC., AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

FOR THE YEARS ENDED DECEMBER 31, 1997, 1998 AND 1999

(In Thousands)


<TABLE>
<CAPTION>
1997 1998 1999
---------- ---------- ----------
<S> <C> <C> <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
Net Income $ 5,380 $ 10,797 $ 16,166
Adjustments to reconcile net income to net cash provided by operating
activities- net of acquisitions
Depreciation and amortization 2,977 4,813 8,380
Gain on sale of property and equipment (305) (195) (166)
Provision for deferred income tax expense 153 458 2,563
Change in accounts receivable, net 2,170 2,141 (10,236)
Change in inventories (6,658) (25,006) (46,739)
Change in prepaid expenses and other, net 1,122 (174) (64)
Change in trade accounts payable 594 1,007 2,784
Change in accrued expenses 3,872 6,786 (521)
--------- --------- ---------

Net cash provided by (used in) operating activities 9,305 627 (27,833)
--------- --------- ---------

CASH FLOWS FROM INVESTING ACTIVITIES:
Acquisition of property and equipment (10,194) (22,907) (60,325)
Proceeds from the sale of property and equipment 581 638 1,637
Business acquisitions (36,068) (8,625) (21,756)
Change in other assets (457) (283) (2,824)
--------- --------- ---------

Net cash used in investing activities (46,138) (31,177) (83,268)
--------- --------- ---------

CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from long-term debt 21,053 22,624 58,358
Payments on long-term debt (6,951) (5,892) (10,179)
Draws on floor plan notes payable, net 21,040 16,518 49,467
Draws on lines of credit, net -- -- 10,943
--------- --------- ---------

Net cash provided by financing activities 35,142 33,250 108,589
--------- --------- ---------

NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS (1,691) 2,700 (2,512)

CASH AND CASH EQUIVALENTS, beginning of year 21,507 19,816 22,516
--------- --------- ---------

CASH AND CASH EQUIVALENTS, end of year $ 19,816 $ 22,516 $ 20,004
========= ========= =========

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
Cash paid during the year for-
Interest $ 3,378 $ 6,574 $ 9,323
========= ========= =========
Income taxes $ 1,572 $ 4,478 $ 8,394
========= ========= =========
</TABLE>

The accompanying notes are an integral part of these consolidated
financial statements.


45
46

RUSH ENTERPRISES, INC., AND SUBSIDIARIES


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



1. ORGANIZATION AND OPERATIONS:

Rush Enterprises, Inc. (the Company), was incorporated in June 1996 under the
laws of the State of Texas. The Company, founded in 1965, now operates a
Heavy-duty Truck segment and a Construction Equipment segment. The Heavy-duty
Truck segment operates a regional network of 36 truck centers that provide an
integrated one-stop source for the trucking needs of its customers, including
retail sales of new Peterbilt and used heavy-duty trucks; parts, service and
body shop facilities; and financial services, including assisting in the
financing of new and used truck purchases, insurance products and truck leasing
and rentals. The Company's truck centers are located in areas on or near major
highways in Texas, California, Colorado, Oklahoma, Louisiana, Arizona and New
Mexico. The Construction Equipment segment, formed during 1997, operates a
network of seven John Deere equipment centers in Texas and Michigan. Dealership
operations include the retail sale of new and used equipment, after-market parts
and service facilities, equipment rentals, and the financing of new and used
equipment (see note 17).

In March 1998, the Company developed a new retail division, Rush Retail Centers,
and acquired all of the issued and outstanding capital stock of D & D Farm and
Ranch Supermarket Inc. Rush Retail Centers' primary line of business is the
retail sale of farm and ranch supplies including fencing, horse and cattle
trailers, veterinarian supplies and western wear (see note 15).

In September 1998, the Company acquired all of the assets and assumed certain
liabilities of Klooster Equipment, Inc. and began operations of Rush Equipment
Centers Michigan. Klooster Equipment Inc.'s primary line of business is the sale
and rental of new John Deere and used construction equipment, parts and service
(see note 15).

In September 1999, the Company acquired substantially all the assets of Calvert
Sales, Inc., (Calvert), a John Deere construction equipment dealership. The
acquisition encompasses 13 counties in eastern Michigan, including two
full-service dealerships located in the Detroit and Flint areas. Calvert's
primary line of business is the sale and rental of new John Deere and used
construction equipment, parts and service (see note 15).

In October 1999, the Company purchased substantially all the assets of Southwest
Peterbilt, Inc., Southwest Truck Center, Inc., and New Mexico Peterbilt, Inc.,
(Southwest) a Peterbilt truck dealer, which consisted of five dealership
locations in Arizona and New Mexico. Southwest's primary line of business is the
sale of new Peterbilt and used heavy-duty trucks, parts and service (see note
15).

In December 1999, the Company purchased substantially all the assets of Norm
Pressley's Truck Center, (Pressley), which consisted of three dealership
locations in San Diego, Escondido and El Centro, California. Pressley's primary
line of business is the sale of new Peterbilt and used heavy-duty trucks, parts,
leasing and service (see note 15).

As part of the Company's corporate reorganization in connection with its initial
public offering (Offering) in June 1996, the Company acquired, as a wholly owned
subsidiary, a managing general agent (the MGA) to manage all of the operations
of Associated Acceptance, Inc. (AA). W. Marvin Rush, the sole shareholder of AA,
is prohibited from the sale or transfer of the capital stock of AA under the MGA
agreement, except as designated by the Company. Therefore, the financial
position and operations of AA have been included as part of the Company's
consolidated financial position and results of operations for all periods
presented.

All significant interdivision and intercompany accounts and transactions have
been eliminated in consolidation. Certain prior period balances have been
reclassified for comparative purposes.

2. SIGNIFICANT ACCOUNTING POLICIES:


46
47

Estimates in Financial Statements

The preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions that
affect the reported amounts of assets and liabilities and disclosure of
contingent assets and liabilities at the date of the financial statements and
the reported amounts of revenues and expenses during the reporting period.
Actual results may differ from those estimates.

Inventories

Inventories are stated at the lower of cost or market value. Cost is determined
by specific identification for new and used truck and construction equipment
inventory and by utilizing the first-in, first-out methods for tires, parts and
accessories.

Property and Equipment

Property and equipment are being depreciated over their estimated useful lives.
Leasehold improvements are amortized over the useful life of the improvement, or
the term of the lease, whichever is shorter. Both the straight-line and double
declining-balance methods of depreciation are used. The Company capitalizes
interest on borrowings during the active construction period of major capital
projects. Capitalized interest is added to the cost of underlying assets and is
amortized over the estimated useful life of such assets. During 1999, the
Company capitalized approximately $165,000 in connection with various capital
projects. The cost, accumulated depreciation and amortization and estimated
useful lives are summarized as follows (in thousands):

<TABLE>
<CAPTION>
December 31,
-------------------- Estimated
1998 1999 Life (Years)
-------- -------- ------------
<S> <C> <C> <C>
Land $ 9,972 $ 17,311 --
Buildings and improvements 18,285 26,330 31 - 39
Leasehold improvements 4,303 5,462 7 - 15
Machinery and shop equipment 6,478 8,771 5 - 7
Furniture and fixtures 8,043 11,413 5 - 7
Transportation equipment 8,806 14,220 2 - 5
Leased vehicles 9,188 25,813 4 - 8
Construction in progress -- 10,687
Accumulated depreciation and amortization (10,627) (16,581)
-------- --------
$ 54,448 $103,426
======== ========
</TABLE>

Allowance for Doubtful Receivables
and Repossession Losses

The Company provides an allowance for doubtful receivables and repossession
losses after considering historical loss experience and other factors which
might affect the collectibility of accounts receivable and the ability of
customers to meet their obligations on finance contracts sold by the Company.

Other Assets

Other assets primarily consist of goodwill related to acquisitions of
approximately $15.1 million and $37.0 million, as of December 31, 1998 and 1999,
respectively, and long-term deposits. The goodwill is being amortized on a
straight-line basis over estimated useful lives ranging from 15 to 30 years.
Accumulated amortization of other assets, at December 31, 1998 and 1999, was
approximately $1.1 million and $2.0 million, respectively. Periodically, the
Company assesses the appropriateness of the asset valuations of goodwill and the
related amortization period.


47
48

Income Taxes

Income taxes are accounted for under the provisions of Statement of Financial
Accounting Standards No. 109, "Accounting for Income Taxes" (SFAS 109). SFAS 109
requires recognition of deferred tax liabilities and assets for the expected
future tax consequences of events that have been included in a company's
financial statements or tax returns. Under this method, deferred tax liabilities
and assets are determined based on the differences between the financial
statement and tax bases of assets and liabilities using currently enacted tax
rates in effect for the years in which the differences are expected to reverse.

Revenue Recognition Policies

Income on the sale of vehicles and construction equipment (collectively, "unit")
is recognized when the seller and customer execute a purchase contract and
delivery has occurred and there are no significant uncertainties related to
financing or collectibility. Finance income related to the sale of a unit is
recognized over the period of the respective finance contract on the effective
interest rate method if the finance contract is retained by the Company. During
1997, 1998 and 1999, no finance contracts were retained for any significant
length of time by the Company but were generally sold, with limited recourse, to
certain finance companies concurrent with the sale of the related unit. Gain or
loss is recognized by the Company upon the sale of such finance contracts to the
finance companies, net of a provision for estimated repossession losses and
early repayment penalties. Lease and rental income is recognized over the period
of the related lease or rental agreement. Parts and services revenue is earned
at the time the Company sells the parts to its customers, or at the time the
Company completes the service work order related to service provided to the
customer's unit. Payments received on pre-paid maintenance plans are deferred as
a component of accrued expenses and recognized as income when the maintenance is
performed. Retail revenue is earned at the time the Company sells the
merchandise to its customer.

Statement of Cash Flows

Cash and cash equivalents generally consist of cash and other money market
instruments. The Company considers any temporary investments that mature in
three months or less when purchased to be cash equivalents for reporting cash
flows.

Noncash activities during the periods indicated were as follows (in thousands):

<TABLE>
<CAPTION>
Year Ended December 31,
----------------------------
1997 1998 1999
------- -------- --------
<S> <C> <C> <C>
Liabilities incurred in connection with acquisitions of
dealerships and leasing operations $ 2,063 $ 1,750 $ --
Assignment of debt in connection with the disposal of property
and equipment $ 1,061 $ - $3,536
</TABLE>


48
49

3. SUPPLIER AND CUSTOMER CONCENTRATION:

Major Suppliers and Dealership Agreements

The Company has entered into dealership agreements with various companies
(Distributors). These agreements are nonexclusive agreements that allow the
Company to stock, sell at retail and service trucks and products of the
Distributors in the Company's defined market. The agreements allow the Company
to use the Distributor's name, trade symbols and intellectual property and
expire as follows:

<TABLE>
<CAPTION>
Distributor Expiration Dates
----------- ----------------
<S> <C>
PACCAR March 2000 to December 2002
GMC October 2000
Volvo March 2000
John Deere Indefinite
</TABLE>

These agreements impose a number of restrictions and obligations on the Company,
including restrictions on a change in control of the Company and the maintenance
of certain required levels of working capital. Violation of such restrictions
could result in the loss of the Company's right to purchase the Distributor's
products and use the Distributor's trademarks. As of December 31, 1999, the
Company's management believes it was in compliance with all the restrictions of
its dealership agreements.

The Company purchases most of its new vehicles and parts from PACCAR, the maker
of Peterbilt trucks and parts, at prevailing prices charged to all franchised
dealers. Sales of new Peterbilt trucks accounted for 97 percent and 98 percent
of the Company's new vehicle sales for the years ended December 31, 1998 and
1999, respectively.

The Company purchases most of its new construction equipment and parts from John
Deere at prevailing prices charged to all franchised dealers. Sales of new John
Deere equipment accounted for 88 percent and 91 percent of the Company's new
equipment sales for the years ended December 31, 1998 and 1999, respectively.

Primary Lenders

The Company purchases its new and used truck and construction equipment
inventories with the assistance of floor plan financing programs offered by
various financial institutions and John Deere. The financial institution used
for truck inventory purchases also provides the Company with a line of credit
that allows borrowings of up to $12,000,000 and other variable interest rate
notes. The loan agreement with the financial institution, used for truck
inventory purchases, provides that such agreement may be terminated at the
option of the lender with notice of 120 days.

The loan agreement with the financial institution used primarily for
construction equipment purchases expires in September 2000. Additionally,
financing is provided by John Deere pursuant to the Company's equipment
dealership agreement. Furthermore, the agreements also provide that the
occurrence of certain events will be considered events of default. In the event
that the Company's financing becomes insufficient, or its relationship
terminates with the current primary lenders, the Company would need to obtain
similar financing from other sources. Management believes it can obtain
additional floor plan financing or alternative financing if necessary (see note
6).

Concentrations of Credit Risks

Financial instruments that potentially subject the Company to significant
concentrations of credit risk consist principally of cash and cash equivalents
and accounts receivable.

The Company places its cash and cash equivalents with what it considers to be
quality financial institutions. At December 31, 1999, the Company had deposits
in excess of federal insurance totaling approximately $5.0 million.



49
50

Concentrations of credit risk with respect to trade receivables are reduced
because a large number of geographically diverse customers make up the Company's
customer base, thus, spreading the trade credit risk. A majority of the
Company's business, however, is concentrated in the United States heavy-duty
trucking and construction equipment markets and related aftermarkets. The
Company controls credit risk through credit approvals and by selling certain
trade receivables without recourse. Related to the Company's finance contracts,
after the finance contract is entered into, the Company generally sells the
contracts to a third party. The finance contracts are sold both with and without
recourse, but the annual amount of recourse losses which can be put to the
Company is contractually limited (see note 14). Historically, bad debt expense
associated with the Company's accounts receivable and finance contracts has not
been significant.

4. ACCOUNTS RECEIVABLE:

The Company's accounts receivable, net, consisted of the following (in
thousands):

<TABLE>
<CAPTION>
December 31,
1998 1999
--------- ---------
<S> <C> <C>
Trade accounts receivable from sale of vehicles and
construction equipment $13,719 $23,429
Other trade receivables 3,066 2,596
Warranty claims 1,647 2,326
Other accounts receivable 1,646 2,016
Less- Allowance for doubtful receivables and repossession
losses (600) (600)
------- -------

Total $19,478 $29,767
====== ======
</TABLE>

For the years ended December 31, 1997, 1998 and 1999, the Company had no
significant related party sales.

5. INVENTORIES:

The Company's inventories consisted of the following (in thousands):

<TABLE>
<CAPTION>
December 31,
1998 1999
---------- ----------
<S> <C> <C>
New vehicles $ 24,550 $ 72,340
Used vehicles 12,231 15,977
Construction equipment - new 30,780 38,494
Construction equipment - used 4,000 6,300
Construction equipment - rental 10,000 9,000
Parts and accessories 20,982 23,645
Other 4,597 7,809
-------- --------

Total $107,140 $173,565
======== ========
</TABLE>


50
51
6. FLOOR PLAN NOTES PAYABLE AND LINES OF CREDIT:

Floor Plan Notes Payable

Floor plan notes are financing agreements to facilitate the Company's purchase
of new and used trucks and construction equipment. These notes are
collateralized by the inventory purchased and accounts receivable arising from
the sale thereof. The Company's floor plan notes have interest rates at prime
less a percentage rate as determined by the finance provider, as defined in the
agreements. The interest rates applicable to these agreements were 7.75 to 8.0
percent as of December 31, 1999. The amounts borrowed under these agreements are
due when the related truck or construction equipment inventory (collateral) is
sold and the sales proceeds are collected by the Company, or in the case of
construction equipment rentals, when the carrying value of the equipment is
reduced. These lines may be modified, suspended, or terminated by the lender as
described in note 3.

The Company's floor plan agreement with its primary truck lender limits the
borrowing capacity based on the number of new and used trucks that may be
financed. As of December 31, 1999, the aggregate amounts of unit capacity for
new and used trucks are 1,777 and 710, respectively, and the availability for
new and used trucks is 703 and 321, respectively.

The Company's floor plan agreement with its construction equipment lender is
based on the book value of the Company's construction equipment inventory. As of
December 31, 1999, the aggregate amount of borrowing capacity with the Company's
equipment lender was $25 million, with approximately $10.1 million outstanding.
Additional amounts are available under the Company's John Deere dealership and
credit agreements. At December 31, 1999, approximately $36.3 million was
outstanding pursuant to the John Deere agreements.

Amounts of collateral as of December 31, 1999, are as follows (in thousands):

<TABLE>
<S> <C>
Inventories, new and used vehicles and construction equipment
at cost based on specific identification $142,111
Truck and construction equipment sale related accounts
receivable 22,534
--------

Total $164,645
========

Floor plan notes payable $150,862
========
</TABLE>

Lines of Credit

The Company has a separate line-of-credit agreement with a financial institution
that provides for an aggregate maximum borrowing of $12,000,000, with advances
generally limited to 75 percent of new parts inventory. Advances bear interest
at prime less one-half of one percent. Advances under the line-of-credit
agreement are secured by new parts inventory. The line-of-credit agreement
contains financial covenants. The Company was in compliance with these covenants
at December 31, 1999. Either party may terminate the agreement with 30 days
written notice. As of December 31, 1998 and 1999, advances outstanding under
this line-of-credit agreement amounted to $10,000 and $3,010,000, respectively.
As of December 31, 1999, $7,909,000 was available for future borrowings. This
line is discretionary and may be modified, suspended or terminated at the
election of the lender.

The Company has a separate unsecured line-of-credit agreement with a financial
institution that provides for an aggregate maximum borrowing of $10,000,000.
Advances bear interest at prime or LIBOR plus 2.5%, pursuant to the election of
the Company at the time of borrowing. The line-of-credit agreement contains
financial covenants. The Company was in compliance with these covenants at
December 31, 1999. The line-of-credit agreement has a term of one year and
expires in December 2000. As of December 31, 1998 and 1999, advances outstanding
under this line-of-credit agreement amounted to $0 and $5,000,000, respectively.
As of December 31, 1999, $5,000,000 was available for future borrowings.



51
52

The Company has a separate line-of-credit agreement with a financial institution
that provides for an aggregate maximum borrowing of $3,500,000, with advances
generally limited to 100 percent of the book value of the Company's service
units. Advances bear interest at prime less .75%. Advances under the
line-of-credit agreement are secured by service units. The line-of-credit
agreement contains financial covenants. The Company was in compliance with these
covenants at December 31, 1999. Either party may terminate the agreement with 30
days written notice. As of December 31, 1998 and 1999, advances outstanding
under this line-of-credit agreement amounted to $0 and $2,943,000, respectively.
As of December 31, 1999, $557,000 was available for future borrowings. This line
may be terminated at the election of the lender or the Company, for any reason,
by giving 60 days written notice.

Note payable to shareholder is a short-term note that is payable on demand and
bears interest equal to one-quarter of one percent per annum less than the rate
of interest received by the Company under its agreement to deposit overnight
funds in interest bearing accounts with one of the Company's floor plan lenders.

7. LONG-TERM DEBT:

Long-term debt is comprised of the following (in thousands):

<TABLE>
<CAPTION>
December 31,
1998 1999
------- -------
<S> <C> <C>
Variable interest rate term notes $ 1,572 $13,175
Fixed interest rate term notes 37,687 60,702
------- -------

Total debt 39,259 73,877

Less- Current maturities (7,095) (8,463)
------- -------

$32,164 $65,414
======= =======
</TABLE>


As of December 31, 1999, debt maturities are as follows (in thousands):

<TABLE>
<S> <C>
2000 8,463
2001 8,769
2002 10,809
2003 8,384
2004 8,515
Thereafter 28,937
-------

$73,877
=======
</TABLE>

The Company's variable interest rate notes are with one of the Company's primary
lenders and have an interest rate of LIBOR plus 2.4% which was 8.78% at December
31, 1999. Monthly payments of these notes range from $4,000 to $11,333, plus
interest. These notes mature in 2014 and 2015.

The Company's fixed interest rate notes are primarily with financial
institutions and have interest rates ranging from 6.1 percent to 9.0 percent at
December 31, 1999. Payments on the notes range from $257 per month to $51,333
per quarter, plus interest. Maturities of these notes range from April 2000 to
January 2015.

The proceeds from the issuance of the variable and fixed rate notes were used
primarily to acquire land, buildings and improvements, transportation equipment
and leased vehicles. The notes are secured by the assets acquired by the
proceeds of such notes.



52
53
8. DISCLOSURES ABOUT FAIR VALUE OF
FINANCIAL INSTRUMENTS:

The following methods and assumptions were used to estimate the fair value of
each class of financial instrument held by the Company:

Current assets and current liabilities - The carrying value
approximates fair value due to the short maturity of these items.

Long-term debt - The fair value of the Company's long-term debt is
based on secondary market indicators. Since the Company's debt is not
quoted, estimates are based on each obligation's characteristics,
including remaining maturities, interest rate, credit rating,
collateral, amortization schedule and liquidity. The carrying amount
approximates fair value.

9. DEFINED CONTRIBUTION PENSION PLANS:

The Company has a defined contribution pension plan (the Rush Plan) which is
available to all Company employees and the employees of certain affiliates. As
of January and July 1st of every year, each employee who has completed six
months of continuous service is entitled to enter the Rush Plan. Participating
employees may contribute from 2 percent to 10 percent of total gross
compensation. The Company, at its discretion, contributed an amount equal to 25
percent of the employees' contributions for those employees with less than five
years of service and contributed an amount equal to 50 percent of the employees'
contributions for those employees with more than 5 years of service. During the
years ended December 31, 1997, 1998 and 1999, the Company incurred expenses of
approximately $215,000, $648,000 and $1,192,000, respectively, related to the
Rush Plan.

Through March 1998, South Coast Peterbilt also had a defined contribution
pension plan (the South Coast Plan) which was available to all employees of
South Coast Peterbilt. Effective April 1, 1998, the South Coast Plan was
terminated at which time all eligible South Coast employees were permitted to
enter the Rush Plan. During the years ended December 31, 1997 and 1998, South
Coast incurred expenses of approximately $151,000 and $46,000, respectively,
related to the South Coast Plan.

The Company currently does not provide any postretirement benefits other than
pensions nor does it provide any postemployment benefits.

10. LEASES:

Vehicle Leases

The Company leases vehicles primarily over periods ranging from one to six years
under operating lease arrangements. These vehicles are subleased to customers
under various agreements in its own leasing operation. Generally, the Company is
required to incur all operating costs and pay a minimum rental and an excess
mileage charge based on maximum mileage over the term of the lease. Vehicle
lease expenses for the years ended December 31, 1997, 1998 and 1999, were
approximately $4,915,000, $5,648,000 and $5,992,600, respectively.



53
54

Minimum rental commitments for noncancelable vehicle leases in effect at
December 31, 1999, are as follows (in thousands):

<TABLE>
<S> <C>
2000 5,624
2001 4,390
2002 3,400
2003 2,348
2004 1,168
Thereafter 571
---------

Total $ 17,501
========
</TABLE>

Customer Vehicle Leases

A Company division leases both owned and leased vehicles to customers primarily
over periods of one to six years under operating lease arrangements. The leases
require a minimum rental and a contingent rental based on mileage. Rental income
during the years ended December 31, 1997, 1998 and 1999, consisted of minimum
payments of approximately $7,978,000, $7,867,000 and $8,329,000, respectively,
and contingent rentals of approximately $1,940,000, $1,862,000 and $1,694,000,
respectively. Minimum lease payments to be received for noncancelable leases and
subleases in effect at December 31, 1999, are as follows (in thousands):

<TABLE>
<S> <C>
2000 $ 9,625
2001 8,097
2002 6,967
2003 5,635
2004 3,759
Thereafter 2,517
--------

Total $ 36,600
========
</TABLE>

Other Leases - Land and Buildings

The Company leases various facilities under operating leases which expire at
various times through 2023. Rental expense for the years ended December 31,
1997, 1998 and 1999 was $1,194,000, $1,423,000 and $1,460,000, respectively.
Future minimum lease payments under noncancelable leases at December 31, 1999,
are as follows (in thousands):


<TABLE>
<S> <C>
2000 $ 2,250
2001 1,789
2002 1,601
2003 1,476
2004 1,131
Thereafter 3,307
--------

Total $ 11,554
========
</TABLE>

11. STOCK OPTIONS AND STOCK PURCHASE WARRANTS:

In October 1995, Statement of Financial Accounting Standards No. 123,
"Accounting for Stock-Based Compensation" (SFAS 123), was issued. SFAS 123
defines a fair value based method of accounting for employee stock options or
similar equity instruments and encourages all entities to adopt that method of
accounting for all of their employee stock compensation plans. Under the fair
value based method, compensation cost is measured at the grant date based on the
value of the award and is recognized over the service period of the award, which
is usually the vesting period. However, SFAS 123 also allows entities to
continue to measure compensation costs for employee




54
55

stock compensation plans using the intrinsic value method of accounting
prescribed by APB Opinion No. 25, "Accounting for Stock Issued to Employees"
(APB 25). Because the Company has elected to continue to follow APB 25, SFAS 123
requires disclosure of pro forma net income and earnings per share as if the new
fair value accounting method was adopted. The Company has presented the pro
forma information required by SFAS 123.

In April 1996, the Board of Directors and shareholders adopted the Rush
Enterprises, Inc. Long-Term Incentive Plan (the Incentive Plan). The Incentive
Plan provides for the grant of stock options (which may be nonqualified stock
options or incentive stock options for tax purposes), stock appreciation rights
issued independent of or in tandem with such options (SARs), restricted stock
awards and performance awards.

The aggregate number of shares of common stock subject to stock options or SARs
that may be granted to any one participant in any one year under the Incentive
Plan is 100,000 shares. The Company has 650,000 shares of common stock reserved
for issuance upon exercise of any awards granted under the Company's Incentive
Plan.

In connection with the Offering, the Company agreed to issue to the
representatives of the underwriters and their designees, for their own accounts,
warrants to purchase an aggregate of 250,000 shares of common stock. The
warrants are exercisable during the four-year period commencing June 12, 1997,
at an exercise price equal to $14.40 per share.

On April 8, 1996, the Board of Directors of the Company declared a dividend of
one common share purchase right (a Right) for each share of common stock
outstanding. Each Right entitles the registered holder to purchase from the
Company one share of common stock at a price of $35.00 per share (the Purchase
Price). The Rights are not exercisable until the distribution date, as defined.
The Rights will expire on April 7, 2006 (the Final Expiration Date), unless the
Final Expiration Date is extended or unless the Rights are earlier redeemed or
exchanged by the Company.

In March 1997, 1998 and 1999 the Company granted options under the Incentive
Plan to purchase an aggregate of 103,013, 168,140 and 117,150 shares,
respectively, of common stock to employees. Each option granted shall become
exercisable in three annual installments beginning on the third anniversary of
the date of grant. The options are exercisable at a price equal to the fair
value of the Company's common stock at the date of grant.

During 1997, the Board of Directors and shareholders adopted the Rush
Enterprises, Inc. 1997 Non-Employee Director Stock Option Plan (the Director
Plan). The Director Plan is designed to attract and retain highly qualified
non-employee directors, reserving 100,000 shares of common stock for issuance
upon exercise of any awards granted under the Plan. Under the terms of this
plan, each non-employee director received options to purchase 10,000 shares as
of the date of adoption or on their respective date of election, all of which
are fully vested and are exercisable immediately, and expire ten years from the
date of grant. During each of the years ended December 31, 1997, 1998 and 1999,
30,000 options were granted and exercisable at a price equal to the fair values
of the Company's common stock at the dates of grant. 20,000 of these options
have been exercised as of December 31, 1999.



55
56

A summary of the Company's stock option activity, and related information for
the years ended December 31, 1997, 1998 and 1999 follows:

<TABLE>
<CAPTION>
1997 1998 1999
------------------------------------------------------------------
Weighted Weighted Weighted
Average Average Average
Exercise Exercise Exercise
Options Price Options Price Options Price

<S> <C> <C> <C> <C> <C> <C>
Outstanding - beginning of year -- $ -- 130,388 $ 8.51 317,728 $ 10.10
Granted 133,013 8.52 198,140 11.15 147,150 12.47
Exercised -- -- -- -- (20,000) 10.31
Forfeited (2,625) 8.63 (10,800) 10.18 (7,675) 11.29
-------- -------- -------- -------- -------- --------
Outstanding - end of year 130,388 $ 8.51 317,728 $ 10.10 437,203 $ 10.87
-------- -------- -------- -------- -------- --------
Exercisable at end of year 30,000 $ 8.13 60,000 $ 10.06 70,000 $ 12.64

Weighted average fair value of
options granted during the year -- $ 3.67 -- $ 5.84 -- $ 5.47
</TABLE>

The following table summarizes the information about the Company's options
outstanding at December 31, 1999:

<TABLE>
<CAPTION>
Options Outstanding Options Exercisable
----------------------------------------- --------------------------
Weighted
Average Weighted Weighted
Remaining Average Average
Number Contractual Exercise Number Exercise
Exercise Price Outstanding Life Price Exercisable Price
-------------- ----------- ---- ----- ----------- -----
<S> <C> <C> <C> <C> <C> <C>
$ 7.13 - 8.63 116,638 7.2 $ 8.50 20,000 $ 7.88
$11.00- 12.00 290 565 8.6 $11.26 20,000 $12.00
$ 16.25 30,000 9.4 $16.25 30,000 $16.25
</TABLE>

If the Company had adopted the fair value accounting method under SFAS 123, the
Company's net income and earnings per share would have been reduced to the pro
forma amounts indicated below (in thousands, except per share amounts):

<TABLE>
<CAPTION>
1997 1998 1999
------- -------- --------
<S> <C> <C> <C>
Net income:
As Reported $ 5,380 $ 10,797 $ 16,166
Pro forma 5,265 $ 10,575 $ 15,853

Basic earnings per share:
As Reported $ .81 $ 1.62 $ 2.40
Pro forma $ .79 $ 1.59 $ 2.35

Diluted earnings per share:
As Reported $ .81 $ 1.62 $ 2.34
Pro forma $ .79 $ 1.59 $ 2.30
</TABLE>


56
57
The fair value of these options was estimated using a Black-Scholes option
pricing model with a risk-free interest rate of 5.5% for 1997 and 1998 and 6.0%
for 1999, a volatility factor of .133, .422 and .510 for 1997, 1998 and 1999,
respectively, a dividend yield of 0%, and an expected option life of seven years
for 1997 and 1998 and five years for 1999.

In October 1997, the Company issued warrants to purchase an aggregate of 171,875
shares of common stock to C. Jim Stewart & Stevenson in connection with the
purchase of the assets of the John Deere construction equipment store. The
warrants are exercisable during the five-year period commencing October 6, 1998,
at an exercise price equal to $12.00 per share. None of these warrants have been
exercised as of December 31, 1999.

In March 1998, the Company issued options to purchase an aggregate of 109,793
shares of common stock to the seller in connection with the purchase of the
stock of D & D Farm and Ranch Supermarket, Inc. The options are exercisable in
four annual installments beginning on the second anniversary of the date of
grant, at exercise prices equal to $9.38, $14.38 and $19.38 per share. None of
these options have been exercised as of December 31, 1999.

12. EARNINGS PER SHARE:

Earnings per share for all periods have been restated to reflect the adoption of
Statement of Financial Accounting Standards No. 128, "Earnings Per Share," (SFAS
128) which established standards for computing and presenting earnings per share
("EPS") for entities with publicly held common stock or potential common stock.
This statement requires dual presentation of basic and diluted EPS on the face
of the income statement for all entities with complex capital structures. Basic
EPS were computed by dividing net income by the weighted average number of
shares of common stock outstanding during the period. Diluted EPS differs from
basic EPS due to the assumed conversions of potentially dilutive options and
warrants that were outstanding during the period. The following is a
reconciliation of the numerators and the denominators of the basic and diluted
per-share computations for net income.

<TABLE>
<CAPTION>

1998 1999
----------- -----------
<S> <C> <C>
Numerator:
Numerator for basic and diluted earnings per share-
Net income available to common shareholders $10,797,000 $16,166,000
=========== ===========

Denominator:
Denominator for basic earnings per share-
weighted-average shares 6,643,730 6,735,360
Effect of dilutive securities:
Stock options 25,324 117,974
Warrants 925 33,791
----------- -----------
Dilutive potential common shares 26,249 151,765
Denominator for diluted earnings per share--adjusted
weighted-average shares and assumed conversions 6,669,979 6,887,125
=========== ===========

Basic earnings per share $ 1.62 $ 2.40
=========== ===========

Diluted earnings per share $ 1.62 $ 2.34
=========== ===========
</TABLE>



57
58


Warrants and options to purchase shares of common stock that were outstanding
for the years ended December 31, 1997, 1998 and 1999, that were not included in
the computation of diluted earnings per share because the exercise prices were
greater than the average market prices of the common shares, are as follows:

<TABLE>
<CAPTION>

1997 1998 1999
-------- -------- --------
<S> <C> <C> <C>
Warrants 421,875 421,875 --
Options 123,313 283,113 89,793
-------- -------- --------
Total anti-dilutive securities 545,188 704,988 89,793
======== ======== ========
</TABLE>


13. INCOME TAXES:

Prior to the Offering of the Company's common stock, the Company maintained the
status of S corporation for federal and state income tax purposes. As an S
corporation, the Company was generally not responsible for income taxes. Upon
the closing of the Offering, the Company's S corporation election terminated and
the Company was reorganized. Accordingly, the Company became subject to federal
and state income taxes from that date forward.

Upon the Company's termination of its S corporation status, the Company provided
deferred income taxes for cumulative temporary differences between the tax basis
and financial reporting basis of its assets and liabilities at the date of
termination.

Provision for Income Taxes

The tax provision for the years ended December 31, 1997, 1998 and 1999, are
summarized as follows (in thousands):

<TABLE>
<CAPTION>

1997 1998 1999
-------- -------- --------
<S> <C> <C> <C>
Current provision-
Federal $ 2,738 $ 5,652 $ 6,744
State 407 1,090 968
-------- -------- --------
3,145 6,742 7,712
-------- -------- --------
Deferred provision-
Federal 132 424 2,598
State 21 34 467
-------- -------- --------
153 458 3,065
-------- -------- --------
Provision for income taxes $ 3,298 $ 7,200 $ 10,777
======== ======== ========
</TABLE>


The following summarizes the tax effect of significant cumulative temporary
differences that are included in the net deferred income tax liability as of
December 31, 1998 and 1999 (in thousands):

<TABLE>
<CAPTION>
1998 1999
-------- --------
<S> <C> <C>
Differences in depreciation and amortization $ 2,661 $ 5,384
Accruals and reserves not deducted for tax purposes until paid (990) (1,108)
Other, net (33) (75)
-------- --------
$ 1,638 $ 4,201
======== ========
</TABLE>



58
59


A reconciliation of taxes based on the federal statutory rates and the
provisions for income taxes for the years ended December 31, 1997, 1998 and
1999, are summarized as follows (in thousands):

<TABLE>
<CAPTION>

1997 1998 1999
-------- -------- --------
<S> <C> <C> <C>
Income taxes at the federal statutory rate $ 2,951 $ 6,288 $ 9,430
State income taxes, net of federal benefit 286 719 933
Other, net 61 193 414
-------- -------- --------
Provision for income taxes $ 3,298 $ 7,200 $ 10,777
======== ======== ========
</TABLE>


14. COMMITMENTS AND CONTINGENCIES:

The Company is contingently liable to finance companies for the notes sold to
such finance companies related to the sale of trucks and construction equipment.
The Company's recourse liability related to sold finance contracts is limited to
15 to 25 percent of the outstanding amount of each note sold to the finance
company with the aggregate recourse liability for 1999 being limited to
$700,000. The Company provides an allowance for repossession losses and early
repayment penalties.

Finance contracts sold during the years ended December 31, 1997, 1998 and 1999,
were $94,849,000, $204,400,000 and $283,569,000, respectively.

The Company is involved in various claims and legal actions arising in the
ordinary course of business. The Company believes it is unlikely that the final
outcome of any of the claims or proceedings to which the Company is a party
would have a material adverse effect on the Company's financial position or
results of operations; however, due to the inherent uncertainty of litigation,
there can be no assurance that the resolution of any particular claim or
proceeding would not have a material adverse effect on the Company's results of
operations for the fiscal period in which such resolution occurred.

The Company has consulting agreements with individuals for an aggregate monthly
payment of $37,786. The agreements expire in 2000 through 2001.

15. ACQUISITIONS:

In March 1998, the Company caused its wholly owned subsidiary, Rush Retail
Centers of Texas, Inc., to acquire the stock of D & D Farm and Ranch
Supermarket, Inc. for approximately $10.5 million, with the purchase price being
a combination of cash, notes payable and options to purchase an aggregate of
109,973 shares of common stock to the seller. The options are exercisable during
the four-year period commencing March 2, 2000, at exercise prices ranging from
$9.38 to $19.38 per share.

In September 1998, the Company purchased substantially all of the assets of
Klooster Equipment, Inc. which consisted of three full-service John Deere
construction equipment dealerships and one retail only location covering 54
counties in western Michigan. The purchase price was approximately $13.1 million
funded by (i) $2.5 million of cash, (ii) $9.8 million of borrowings under the
Company's floor plan financing arrangements with Associates Commercial
Corporation and John Deere Inc., and (iii) $836,000 of borrowings from John
Deere Credit Corp.

In September 1999, the Company acquired substantially all the assets of Calvert
Sales, Inc., (Calvert), a John Deere construction equipment dealership. The
acquisition encompasses 13 counties in eastern Michigan, including two
full-service dealerships located in the Detroit and Flint areas. The transaction
was valued at $11.1 million with the purchase price paid in a combination of
cash and notes payable.



59
60


The acquisition has been accounted for as a purchase; operations of the business
acquired have been included in the accompanying consolidated financial
statements from the respective date of acquisition. The purchase price has been
allocated based on the fair values of the assets at the date of acquisition as
follows (in thousands):

<TABLE>
<S> <C>
Inventories $ 10,711
Property and equipment 365
Accrued expenses (52)
Goodwill 37
--------

Total $ 11,061
========
</TABLE>


In October 1999, the Company purchased substantially all the assets of Southwest
Peterbilt, Inc., Southwest Truck Center, Inc., and New Mexico Peterbilt, Inc.,
(Southwest) a Peterbilt truck dealer, which consisted of five dealership
locations in Arizona and New Mexico. The transaction was valued at $23.9 million
with the purchase price paid in a combination of cash and 355,556 shares of the
Company's common stock. An additional $4.0 million may be paid based on a
performance based objective.

The acquisition has been accounted for as a purchase; operations of the business
acquired have been included in the accompanying consolidated financial
statements from the respective date of acquisition. The purchase price has been
allocated based on the fair values of the assets at the date of acquisition as
follows (in thousands):

<TABLE>
<S> <C>
Inventories $ 7,517
Property and equipment 352
Accrued expenses (570)
Prepaid expenses and other 33
Goodwill 16,556
--------

Total $ 23,888
========
</TABLE>


In December 1999, the Company purchased substantially all the assets of Norm
Pressley's Truck Center, (Pressley), which consisted of three dealership
locations in San Diego, Escondido and El Centro, California. The transaction was
valued at approximately $4.5 million with the purchase price paid in cash. An
additional $700,000 may be paid based on a performance based objective.

The acquisition has been accounted for as a purchase; operations of the business
acquired have been included in the accompanying consolidated financial
statements from the respective date of acquisition. The purchase price has been
allocated based on the fair values of the assets at the date of acquisition as
follows (in thousands):

<TABLE>
<S> <C>
Inventories $ 1,458
Property and equipment 406
Accrued expenses (329)
Prepaid expenses and other 85
Goodwill 2,926
--------

Total $ 4,546
========
</TABLE>




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61


The following unaudited pro forma summary presents information as if the D & D
Farm and Ranch Supermarket, Inc. and the Klooster Equipment, Inc. acquisitions
had taken place at the beginning of fiscal year 1997 and the Calvert, Southwest
and Pressley acquisitions had taken place at the beginning of 1998. The pro
forma information is provided for information purposes only. It is based on
historical information and does not necessarily reflect the actual results that
would have occurred nor is it necessarily indicative of future results of
operations of the Company. The following summary is for the years ended December
31, 1997, 1998 and 1999 (unaudited) (in thousands, except per share amounts):

<TABLE>
<CAPTION>

1997 1998 1999
------------ ------------ ------------
<S> <C> <C> <C>
Revenues $ 473,805 $ 763,762 $ 921,481
============ ============ ============

Income after pro forma provision for income taxes $ 6,150 $ 12,671 $ 17,594
============ ============ ============

Basic income per share $ .93 $ 1.81 $ 2.51
============ ============ ============

Diluted income per share $ .93 $ 1.80 $ 2.46
============ ============ ============
</TABLE>



16. UNAUDITED QUARTERLY FINANCIAL DATA:

(In thousands, except per share amounts.)

<TABLE>
<CAPTION>

First Second Third Fourth
Quarter Quarter Quarter Quarter
-------- -------- -------- --------
<S> <C> <C> <C> <C>
1998

Operating revenues $126,075 $165,983 $153,540 $167,187
Operating income 3,526 6,121 6,245 7,989
Income before income taxes 2,228 4,551 4,778 6,440
Net income 1,337 2,730 2,868 3,862
Basic and diluted earnings per share $ .20 $ .41 $ .43 $ .58

1999

Operating revenues $177,843 $189,412 $214,844 $226,256
Operating income 7,016 8,358 8,953 10,801
Income before income taxes 5,532 6,476 6,976 7,959
Net income 3,319 3,886 4,186 4,775
Basic earnings per share $ .50 $ .58 $ .63 $ .68
Diluted earnings per share $ .50 $ .57 $ .61 $ .66
</TABLE>



17. SEGMENTS:

The Financial Accounting Standards Board issued Statement of Financial
Accounting Standards No. 131 "Disclosures about Segments of an Enterprise and
Related Information" (SFAS 131). This statement requires that public business
enterprises report certain information about operating segments in complete sets
of financial statements of the enterprise and in condensed financial statements
of interim periods issued to shareholders. It also requires that public business
enterprises report certain information about their products and services, the
geographic areas in which they operate, and their major customers. The effective
date for SFAS No. 131 is for fiscal years beginning after December 15, 1997.



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The Company has two reportable segments: the Heavy-duty Truck segment and the
Construction Equipment segment. The Heavy-duty Truck segment operates a regional
network of truck centers that provide an integrated one-stop source for the
trucking needs of its customers, including retail sales of new Peterbilt and
used heavy-duty trucks, after-market parts, service and body shop facilities,
and a wide array of financial services, including the financing of new and used
truck purchases, insurance products and truck leasing and rentals. The
Construction Equipment segment, formed during 1997, operates full-service John
Deere dealerships that serve the Houston, Texas Metropolitan and surrounding
areas and 67 counties in Michigan. Dealership operations include the retail sale
of new and used equipment, after-market parts and service facilities, equipment
rentals, and the financing of new and used equipment.

The accounting policies of the segments are the same as those described in the
summary of significant accounting policies. The Company evaluates performance
based on income before income taxes not including extraordinary items.

The Company accounts for intersegment sales and transfers as if the sales or
transfers were to third parties, that is, at current market prices. There were
no material intersegment sales during the years ended December 31, 1997, 1998
and 1999.

The Company's reportable segments are strategic business units that offer
different products and services. They are managed separately because each
business requires different technology and marketing strategies. Business units
were maintained through expansion and acquisitions. The following table contains
summarized information about reportable segment profit or loss and segment
assets, for the years ended December 31, 1997, 1998 and 1999 (in thousands):

<TABLE>
<CAPTION>

HEAVY-DUTY CONSTRUCTION
TRUCK EQUIPMENT
SEGMENT SEGMENT ALL OTHER TOTALS
---------- ------------ --------- --------
<S> <C> <C> <C> <C>
1997
Revenues from external customers $381,959 $ 10,166 $ 7,244 $399,369
Interest income 1,155 -- -- 1,155
Interest expense 3,043 408 217 3,668
Depreciation and amortization 2,555 77 345 2,977
Segment profit before income tax 8,136 116 426 8,678
Segment assets 107,688 39,320 8,470 155,478
Expenditures for segment assets 8,622 242 1,330 10,194

1998
Revenues from external customers $538,209 $ 51,273 $ 23,303 $612,785
Interest income 982 -- -- 982
Interest expense 4,163 1,912 791 6,866
Depreciation and amortization 3,665 623 525 4,813
Segment profit before income tax 17,219 562 216 17,997
Segment assets 133,100 65,419 22,181 220,700
Expenditures for segment assets 16,084 1,586 5,237 22,907

1999
Revenues from external customers $689,109 $ 91,209 $ 28,037 $808,355
Interest income 807 -- -- 807
Interest expense 6,004 2,381 607 8,992
Depreciation and amortization 4,554 1,149 459 6,162
Segment profit before income tax 22,856 2,362 1,725 26,943
Segment assets 267,926 73,779 23,991 365,696
Expenditures for segment assets 51,935 1,229 7,161 60,325
</TABLE>



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63


Revenues from segments below the quantitative thresholds are attributable to
four operating segments of the Company. Those segments include a farm and ranch
retail center, a tire company, an insurance company, and a hunting lease
operation. None of those segments has ever met any of the quantitative
thresholds for determining reportable segments.






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ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

None.

PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

The information called for by item 10 of Form 10-K is incorporated herein
by reference to such information included in the Company's Proxy Statement for
the 2000 Annual Meeting of Shareholders, under the captions "Election of
Directors" and "Executive Officers."

ITEM 11. EXECUTIVE COMPENSATION

The information called for by item 11 of Form 10-K is incorporated herein
by reference to such information included in the Company's Proxy Statement for
the 2000 Annual Meeting of Shareholders, under the caption "Compensation of
Executive Officers."

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The information called for by item 12 of Form 10-K is incorporated herein
by reference to such information included in the Company's Proxy Statement for
the 2000 Annual Meeting of Shareholders, under the caption "Principal
Shareholders and Stock Ownership of Management."

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The information called for by item 13 of Form 10-K is incorporated herein
by reference to such information included in the Company's Proxy Statement for
the 2000 Annual Meeting of Shareholders, under the caption "Certain
Transactions."


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65



PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

Index to Financial Statements

(a) The following documents are filed as part of this Annual Report or are
incorporated by reference as indicated:

1. The following financial statements are included under Item 8:

Report of Independent Public Accountants

Consolidated Balance Sheets as of December 31, 1998 and 1999

Consolidated Statements of Income for the years ended December 31, 1997,
1998 and 1999

Consolidated Statements of Shareholders' Equity for the years ended
December 31, 1997, 1998 and 1999

Consolidated Statements of Cash Flows for the years ended December 31,
1997, 1998 and 1999


Notes to Consolidated Financial Statements.

2. The following financial statement schedules are included under Item
14: None.

3. Exhibits.

<TABLE>
<CAPTION>
EXHIBIT
NO. IDENTIFICATION OF EXHIBIT
<S> <C>
2.1 Dealership Purchase Contract dated December 9, 1996 by and
among Rush Truck Centers of Colorado, Inc., Rush Enterprises,
Inc., Denver Peterbilt, Inc., and Greg Lessing. (incorporated
herein by reference to Exhibit 10.78 of the Company's Annual
Report on Form 10 K filed March 31, 1998)

2.2 Asset Purchase Agreement effective October 6, 1997, among Rush
Equipment Centers of Texas, Inc., Rush Enterprises, Inc., C.
Jim Stewart and Stevenson, Inc., and Stewart and Stevenson
Realty Corp. (incorporated by reference herein to Exhibit 2.1
to the Company's Current Report on Form 8-K filed October 21,
1997)
</TABLE>




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66




<TABLE>
<S> <C>
2.3 Stock Purchase Agreement dated February 20, 1998 among Rush
Enterprises, Inc., Rush Retail Centers, Inc., D & D Farm and
Ranch Supermarket, Inc. and Georgette Hawkins. (incorporated
herein by reference to Exhibit 10.2 to the Company's Quarterly
Report on Form 10-Q for the quarter ended March 31, 1998)

*2.4 Asset Purchase Agreement effective September 1, 1998, among
Rush Equipment Centers of Michigan, Inc., Rush Enterprises,
Inc., Klooster Equipment Inc., Mark Pirie, Conrad Klooster and
James Craig Klooster.

*2.5 Asset Purchase Agreement effective September 1, 1999, among
Rush Equipment Centers of Michigan, Inc., Rush Enterprises,
Inc., Calvert Sales Inc. and Thomas B. Calvert, Trustee.

2.6 Asset Purchase Agreement dated September 22, 1999 by and among
Rush Truck Centers of Arizona, Inc., Southwest Peterbilt, Inc.,
Southwest Truck Center, Inc., and Edward Donahue, Sr.
(incorporated herein by reference to Exhibit 2.1 of the
Company's Current Report on Form 8-K filed on October 19, 1999)

2.7 Asset Purchase Agreement dated September 22, 1999 by and among
Rush Truck Centers of New Mexico Peterbilt, Inc. and Edward
Donahue, Sr. (incorporated herein by reference to Exhibit 2.1
of the Company's Report on Form 8-K filed on October 19, 1999)

*2.8 Asset Purchase Agreement dated December 1, 1999 by and among
Rush Truck Centers of California, Inc., Norm Pressley's Truck
Center and Scott Pressley.

3.1. Amended and Restated Articles of Incorporation of the
Registrant (incorporated herein by reference to Exhibit 3.1 of
the Company's Registration Statement No. 333-03346 on Form S-1
filed April 10, 1996).

3.2. Bylaws of the Registrant, as amended (incorporated herein by
reference to Exhibit 3.2 of the Company's Registration
Statement No. 333-03346 on Form S-1 filed April 10, 1996).

4.1. Specimen of certificate representing Common Stock, $.01 par
value, of the Registrant (incorporated herein by reference to
Exhibit 4.1 of the Company's Registration Statement No.
333-03346 on Form S-1 filed April 10, 1996).

4.2. Form of Representatives' Warrant Agreement, including form of
Representatives' Warrant (incorporated herein by reference to
Exhibit 4.2 of the Company's Registration Statement No.
333-03346 on Form S-1 filed April 10, 1996).

4.3. Rights Agreement dated April 8, 1996 between Rush Enterprises,
Inc. and American Stock Transfer & Trust Company, Trustee
(incorporated herein by reference to Exhibit 4.3 of the
Company's Registration Statement No. 333-03346 on Form S-1
filed April 10, 1996).
</TABLE>




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67

<TABLE>

<S> <C>
10.01. Lease Modification Agreement dated February 1, 1994 between
Richard R. Shade and Barbara S. Lateer, Trustees of the Ruth R.
Shade Trust, et al, Engs Motor Truck Company and South Coast
Peterbilt (incorporated herein by reference to Exhibit 10.66 of
the Company's Registration Statement No. 333-03346 on Form S-1
filed April 10, 1996).

10.02. Lease Modification Agreement dated February 1, 1994 between
Angelus Block Company, Inc., Engs Motor Truck Company and South
Coast Peterbilt (incorporated herein by reference to Exhibit
10.67 of the Company's Registration Statement No. 333-03346 on
Form S-1 filed April 10, 1996).

10.03. Lease Modification Agreement dated February 1, 1994 between
Angelus Block Company, Inc., Engs Motor Truck Company and South
Coast Peterbilt (incorporated herein by reference to Exhibit
10.68 of the Company's Registration Statement No. 333-03346 on
Form S-1 filed April 10, 1996).

10.04. Lease dated February 1, 1994 between Engs Motor Truck Company
and South Coast Peterbilt (incorporated herein by reference to
Exhibit 10.70 of the Company's Registration Statement No.
333-03346 on Form S-1 filed April 10, 1996).

10.05. Right of First Refusal dated April 1, 1996 between Peterbilt
Motors Company and W. Marvin Rush (incorporated herein by
reference to Exhibit 10.76 of the Company's Registration
Statement No. 333-03346 on Form S-1 filed April 10, 1996).

10.06. Right of First Refusal dated April 1, 1996 between Peterbilt
Motors Company and Barbara Rush (incorporated herein by
reference to Exhibit 10.77 of the Company's Registration
Statement No. 333-03346 on Form S-1 filed April 10, 1996).

10.07. Right of First Refusal dated April 1, 1996 between Peterbilt
Motors Company and W. M. "Rusty" Rush (incorporated herein by
reference to Exhibit 10.78 of the Company's Registration
Statement No. 333-03346 on Form S-1 filed April 10, 1996).

10.08. Right of First Refusal dated April 1, 1996 between Peterbilt
Motors Company and Robin Rush (incorporated herein by reference
to Exhibit 10.79 of the Company's Registration Statement No.
333-03346 on Form S-1 filed April 10, 1996).

10.09. Form of Indemnity Agreement between Rush Enterprises, Inc. and
the members of its Board of Directors (incorporated herein by
reference to Exhibit 10.80 of the Company's Registration
Statement No. 333-03346 on Form S-1 filed April 10, 1996).

10.10. Form of Employment Agreement between W. Marvin Rush, W.M.
"Rusty" Rush and Robin M. Rush (incorporated herein by
reference to Exhibit 10.81 of the Company's Registration
Statement No. 333-03346 on Form S-1 filed April 10, 1996).

10.11. Form of Employment Agreement between Rush Enterprises, Inc.,
and certain of its Vice Presidents. (incorporated herein by
reference to Exhibit 10.82 of the Company's Registration
Statement No. 333-03346 on Form S-1 filed April 10, 1996).

10.12. Tax Indemnification Agreement between Rush Enterprises, Inc.,
Associated Acceptance, Inc. and W. Marvin Rush (incorporated
herein by reference to Exhibit 10.83 of the Company's
Registration Statement No. 333-03346 on Form S-1 filed April
10, 1996).

10.13. Rush Enterprises, Inc. Long-Term Incentive Plan (incorporated
herein by reference to Exhibit 10.84 of the Company's
Registration Statement No. 333-03346 on Form S-1 filed April
10, 1996).
</TABLE>





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68







<TABLE>
<S> <C>
10.14. Form of Rush Enterprises, Inc. Long-Term Incentive Plan Stock
Option Agreement (incorporated herein by reference to Exhibit
10.85 of the Company's Registration Statement No. 333-03346
on Form S-1 filed April 10, 1996).

10.15. Master Loan Agreement between General Motors Acceptance
Corporation and Rush Enterprises, Inc. dated July 28, 1997.
(incorporated herein by reference to Exhibit 10.1 to the
Company's Quarterly Report on Form 10-Q for the quarter ended
March 31, 1998)

*10.16 Interest Rate Allowances Agreement dated February 1, 1999
between General Motors Acceptance Corporation and Rush
Enterprises, Inc.

10.17 Registration Rights Agreement dated October 1, 1999 by and
among Rush Enterprises, Inc., Southwest Truck Center, Inc. and
New Mexico Peterbilt, Inc. (incorporated herein by reference to
Exhibit 2.1 of the Company's Report on Form 8-K filed on
October 19, 1999)

*10.18 Form of dealer agreement between Peterbilt Motors Company and
Rush Truck Centers.

*10.19 Letter Agreement between Paccar Financial Corp. and Rush
Enterprises, Inc. dated January 17, 2000.

*11.1 Computation of pro forma earnings per share.

21.1 Subsidiaries of the Company.
</TABLE>


<TABLE>
<CAPTION>
Names Under
State of Which Subsidiary
Name Incorporation Does Business
- --------------------- ------------- ---------------------------------------
<S> <C> <C>
Rush Truck Centers of
Texas, L.P. Delaware Rush Truck Center

World Wide Tires

Rush Truck Center, Pharr

Rush Peterbilt Truck Center, Beaumont

Rush Truck Center, Beaumont

Rush Peterbilt Truck Center,
San Antonio

Rush Truck Center, San Antonio

Rush Peterbilt Truck Center, Houston

Rush Truck Center, Houston

Rush Peterbilt Truck Center, Laredo

Rush Truck Center, Laredo

Rush Peterbilt Truck Center, Lufkin

Rush Truck Center, Lufkin

Rush Peterbilt Truck Center, Pharr

Rush Used Truck Center, Austin

Rush Truck Center, Sealy

Rush Peterbilt Truck Center, Sealy
</TABLE>






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69



<TABLE>
<S> <C> <C>
Rush Truck Centers
of Oklahoma, Inc. Delaware Oklahoma Trucks, Inc.

Translease

Tulsa Trucks, Inc.

Rush Peterbilt Truck Center,
Oklahoma City

Rush Truck Center, Oklahoma City

Rush Peterbilt Truck Center,
Tulsa

Rush Truck Center, Tulsa

Rush Volvo Truck Center,
Oklahoma City

Rush Volvo Truck Center, Tulsa

Rush Used Truck Center, Tulsa

Rush Truck Centers of
California, Inc. Delaware South Coast Peterbilt

Translease

World Wide Tires

Rush Peterbilt Truck Center,
Pico Rivera

Rush Truck Center, Pico Rivera

Rush Peterbilt Truck Center,
Fontana

Rush Truck Center, Fontana

Rush Peterbilt Truck Center,
Sun Valley

Rush Truck Center, Sun Valley

Rush Truck Center, Sylmar

Rush Peterbilt Truck Center,
Sylmar

Rush Truck Center, Escondido

Rush Peterbilt Truck Center,
Escondido

Rush Truck Center, San Diego

Rush Peterbilt Truck Center,
San Diego

Rush Truck Centers of
Louisiana, Inc. Delaware Ark-La-Tex Peterbilt, Inc.

Translease

Rush Peterbilt Truck Center,
Bossier City

Rush Truck Center, Bossier City

Los Cuernos, Inc. Delaware Los Cuernos Ranch

Rush Administrative
Services, Inc. Delaware None

AiRush, Inc. Delaware None

Rush Truck Leasing, Inc. Delaware Rush Crane Systems

Rush Truck Centers of
Colorado, Inc. Delaware Rush Truck Centers, Inc.

Rush Peterbilt Truck Center,
Denver

Rush Truck Center, Denver

Rush Peterbilt Truck Center,
Greeley

Rush Truck Center, Greeley
</TABLE>




69
70

<TABLE>
<S> <C> <C>
Rush Truck Centers of Arizona, Inc. Delaware Rush Truck Center, Phoenix

Rush Peterbilt Truck Center, Phoenix

Rush Truck Center, Chandler

Rush Peterbilt Truck Center, Chandler

Rush Truck Center, Flagstaff

Rush Peterbilt Truck Center, Flagstaff

Rush Truck Center, Tucson

Rush Peterbilt Truck Center, Tucson

Rush Truck Center of New Mexico, Inc. Delaware

Rush GMC Truck Center of Phoenix, Inc. Delaware

Rush GMC Truck Center of San Diego, Inc. Delaware

Rush GMC Truck Center of Tucson, Inc. Delaware

Rush Equipment Centers of Texas, Inc. Delaware Rush Equipment Center, Houston

Rush Equipment Center, Beaumont

Rush Equipment Rental Center, San Antonio

Rush Retail Centers, Inc. Delaware D & D Farm & Ranch Supermarket, Inc.

Rushtex, Inc. Delaware

Rushco, Inc. Delaware

Rush Equipment Centers of Michigan, Delaware Rush Equipment Center, Ellsworth

Inc. Rush Equipment Center, Traverse City

Rush Equipment Center, Grand Rapids

Work `N Play Shop

Rush Equipment Center, Lansing
</TABLE>



*23.1 Consent of Arthur Andersen LLP

*27.1 Financial Data Schedule.

* filed herewith

(b) Reports on Form 8-K:

None




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71

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

RUSH ENTERPRISES, INC.

By: /s/ W. MARVIN RUSH Date: March 26, 2000
------------------------------------
W. Marvin Rush
Chairman and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed by the following persons on behalf of the registrant and
in the capacities on the dates indicated:


<TABLE>
<CAPTION>
Signature Capacity Date
- --------- -------- ----
<S> <C> <C>
/s/ W. MARVIN RUSH Chairman and Chief Executive Officer, March 26, 2000
- ------------------ Director (Principal Executive Officer)
W. Marvin Rush

/s/ W. M. "RUSTY" RUSH President, Director March 26, 2000
- ----------------------
W. M. "Rusty" Rush

/s/ ROBIN M. RUSH Executive Vice President, Secretary, March 26, 2000
- ----------------- Treasurer and Director
Robin M. Rush

/s/ RONALD J. KRAUSE Director March 26, 2000
- --------------------
Ronald J. Krause

/s/JOHN D. ROCK Director March 26, 2000
- ---------------
John D. Rock

/s/HAROLD D. MARSHALL Director March 26, 2000
- ---------------------
Harold D. Marshall

/s/MARTIN A. NAEGELIN, JR. Vice President and March 26, 2000
- ------------------------- Chief Financial Officer
Martin A. Naegelin, Jr. (Principal Financial and
Accounting Officer)
</TABLE>







71