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SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
---------------------
FORM 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 OF THE
SECURITIES EXCHANGE ACT OF 1934

For the Fiscal Year Ended December 31, 1997
Commission File Number 001-11015
-------------------------------------------

VIAD CORP
(Exact name of registrant as specified in its charter)

Delaware 36-1169950
(State or Other Jurisdiction (I.R.S. Employer
of Incorporation or Organization) Identification No.)

Viad Tower, Phoenix, Arizona 85077
(Address of principal executive offices) (Zip Code)

Registrant's telephone number, including area code:
602-207-4000
-------------------------------------------
Securities registered pursuant to Section 12(b) of the Act:

Name of each exchange
Title of each class on which registered
------------------- ---------------------
Common Stock, $1.50 par value New York Stock Exchange

$4.75 Preferred Stock (stated New York Stock Exchange
value $100 per share)

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months,
and (2) has been subject to such filing requirements for the past
90 days. Yes /X/ No / /

Indicate by check mark if disclosure of delinquent filers
pursuant to Item 405 of Regulation S-K is not contained herein,
and will not be contained, to the best of registrant's knowledge,
in definitive proxy or information statements incorporated by
reference in Part III of this Form 10-K or any amendment to this
Form 10-K. /X/

As of March 13, 1998, 99,167,866 shares of Common Stock ($1.50
par value) were outstanding and the aggregate market value of the
common Stock (based on its closing price per share on such date)
held by nonaffiliates was approximately $2.34 billion.

DOCUMENTS INCORPORATED BY REFERENCE
Documents Where Incorporated
--------- ------------------
A portion of Proxy Statement for
Annual Meeting of Shareholders
to be held May 12, 1998 Part III



PART I
ITEM 1. BUSINESS.

Viad Corp ("Viad" or the "Corporation") is comprised of
operating companies and a division which constitute a diversified
services business. Most of Viad's services are provided to
businesses for use by their customers. Accordingly, the
Corporation markets its services to approximately 52,000 retail
and financial locations in the U.S. (money orders), numerous
trade show organizers and exhibitors (convention and exhibit
services), 80 domestic and international airlines (in-flight food
service), and others. Occupying the number one or number two
position in many of the markets in which they compete, the
Corporation's businesses seek to provide quality, convenient and
cost-effective services with a discernible difference to the
ultimate users and thereby be considered a value-added provider
by Viad's business customers.

Viad's services are classified into three principal business
segments, namely (1) Airline Catering and Services, (2)
Convention Services, and (3) Travel and Leisure and Payment
Services. A description of each of the Viad business segments
and recent developments in each follows:

VIAD SEGMENTS
Viad is built around several company groups which are
leading competitors in their businesses, including companies
engaged in airline catering (Dobbs International Services),
airplane fueling and ground-handling (Aircraft Service
International), convention and exhibit services (GES Exposition
Services and Exhibitgroup/Giltspur), payment services (Travelers
Express), contract foodservices (Restaura), cruise ship and
airport duty-free businesses (Greyhound Leisure Services), and
travel tour services (Brewster Transport).

AIRLINE CATERING AND SERVICES
Airline catering, aircraft fueling and certain other
ground-handling operations are conducted through the Dobbs
International Services and Aircraft Service International groups
of companies. Dobbs International, which has been conducting
airline catering operations since 1941, is the second largest
domestic in-flight caterer. At the end of 1997, Dobbs
International's in-flight catering operations were preparing and
providing in-flight meals and beverages to more than 80 domestic
and international airlines at 46 airports in the United States
and 5 airports in foreign countries. Dobbs International
prepares approximately 140 million meals or snacks per year.
Dobbs International has been involved in a "Quality Improvement
Process" for many years and has been recognized for its
innovations by its customers and suppliers. Dobbs
International's five largest customers are United Airlines,
Delta, American, Northwest and US Airways. Dobbs International
and/or its predecessors have provided airline catering services
to these customers for over 50 years, on average. In January
1997, Dobbs International acquired a flight kitchen and certain
customers at the Miami International Airport.
The Aircraft Service International group of companies
provides certain ground-handling services such as aircraft
fueling, aircraft cleaning and baggage handling for major
domestic and international airlines at 33 airports throughout the
United States and in Freeport, Bahamas, London, England, and
Munich, Germany.
Dobbs International and Aircraft Service International are
focused on providing high quality service to meet the needs of
the airline industry.

CONVENTION SERVICES
Convention services are provided by the Corporation's GES
Exposition and Exhibitgroup/Giltspur companies.
GES Exposition ("GES"), the nation's leading supplier of
convention services to trade associations and exhibitors,
provides tradeshow design and planning, decorating, exhibit
design, preparation, installation and dismantling, custom
graphics, furnishings, audio visual, electrical, transportation
and management services for conventions, tradeshows and special
events. GES provides convention services through a network of
offices in North America's most active and popular tradeshow
service markets, and is also an official contractor for
Softbank/Interface, the largest independent producer of trade
shows in the world and the operator of ComDex, the largest trade
show in North America.
Exhibitgroup/Giltspur ("EXG") operates the largest exhibit
and display business in the world. EXG is a designer, builder and
installer of convention and tradeshow exhibits and displays with
locations in 29 U.S. cities and one Canadian city, and networking
with associates in 47 countries. The company also offers
exhibition marketing, planning and strategy services with a
program of implementation including advertising, multimedia,
video and event design. EXG is operated as a division of Viad,
and consists of merged operations formerly conducted by
Exhibitgroup Inc. and by Giltspur Inc., a company acquired in
October 1995.

TRAVEL AND LEISURE AND PAYMENT SERVICES
Viad's payment services business is conducted by the
Travelers Express group of companies which engages in the sale of
money orders to the public through approximately 52,000 retail
and financial locations in the United States and Puerto Rico.
Travelers Express is one of the nation's leading issuers of money
orders, processing approximately 275 million money orders in
1997. Travelers Express also provides processing of official
checks (used by financial institutions in place of their own bank
check or cashier's check) and share drafts (the credit union
industry's version of a personal check) for approximately 5,000
banks, credit unions and other financial institutions. In
addition, Travelers Express provides in-person bill payment
services for utility companies and bill payment processing
services for financial institutions. In 1997, Travelers Express
also introduced FlashPay, a new type of in-person utility bill
payment service, in a pilot in New York City, expanding the
company's bill payment products to three. In January 1997,
Travelers Express acquired the Minnesota-based business of First
State Marketing Corp. ("FSMC"), a leading high-volume check
processor specializing in the processing of refund and rebate
checks, WIC drafts, gift certificates and other financial
instruments, and also acquired the money order business of
National Express Corporation, an Oklahoma-based company. Game
Financial Corporation ("Game Financial") was acquired in December
1997. Game Financial is a provider of cash access services,
including credit card advances, check cashing and ATM services,
to approximately 90 casinos in the gaming industry. The FSMC and
Game Financial acquisitions provide new products for Travelers
Express and provide an opportunity for Travelers Express and the
acquired companies to cross-sell their existing products and
services.
Travel and leisure services are provided by the Greyhound
Leisure Services, Brewster Transport and Restaura business units.
Greyhound Leisure Services operates 126 duty-free
concessions onboard cruise ships operating primarily in North
American, Caribbean and European waters, and also operates
duty-free shops at the Miami and Fort Lauderdale/Hollywood,
Florida international airports. The company also conducts a
wholesale export operation.
Brewster Transport Company Limited, an Alberta, Canada
corporation, operates tour and charter buses in the Canadian
Rockies, and engages in travel agency, hotel and snocoach tour
operations. Brewster owns and operates 92 intercity coaches and
10 transit buses, as well as 17 snocoaches which transport
sightseers on tours of the glaciers of the Columbia Icefield.
The Restaura group of companies' contract foodservice
division serves meals to workers at approximately 170 locations,
including employees of major companies such as General Motors and
Ford, through cafeteria, executive dining room and vending
operations at large industrial complexes, high density office
buildings, universities and other similar facilities. Restaura
also acts as the prime concessionaire for all food and beverage
services at the America West Arena in Phoenix, Arizona, and
operates 7 historic lodges in and around Glacier National Park in
Montana and Canada. Restaura has expanded its sports arena
activities by entering into a concession agreement, commencing in
late March 1998, to provide food and beverage services at Bank
One Ballpark, when the Arizona Diamondbacks major league baseball
team begins play in its new stadium.

COMPETITION
The Corporation's businesses generally compete on the basis
of price, value, quality, discernable difference, convenience and
service, and encounter substantial competition from a large
number of providers of similar services, including numerous
well-known local, regional and national companies, private
payment service companies and the U.S. Postal Service (money
orders), many of which have greater resources than the
Corporation. Travelers Express also competes on the basis of
quality and magnitude of sales outlet locations, business
automation, technology and automated controls for money order
issuance, and Dobbs International also competes on the basis of
reliability, condition of kitchen facilities and truck fleet, and
on-time record. The U.S. Postal Service and First Data
Corporation are the principal competition of Travelers Express,
and SC International Services, Inc. (LSG Sky Chefs/Caterair) is
the principal competitor of Dobbs International. On a national
basis, Freeman Decorating Company is the principal competitor of
GES Exposition, and George P. Johnson is the principal competitor
of Exhibitgroup/Giltspur.

PATENTS AND TRADEMARKS
United States patents are currently granted for a term of 20
years from the date a patent application is filed. The Viad
companies own a number of patents which give them competitive
advantages in the marketplace, including a number of patents
owned by Exhibitgroup/Giltspur covering exhibit systems and by
Travelers Express for automated money order dispensing systems.
The Travelers Express patents cover security, automated reporting
and control, and other features which are important in the
issuance of money orders.
United States trademark registrations are for a term of 10
years, renewable every 10 years as long as the trademarks are
used in the regular course of trade. The Viad companies maintain
a portfolio of trademarks representing substantial goodwill in
the businesses using the marks.
Many trademarks used by Viad and its subsidiaries, including
the DOBBS, DOBBS INTERNATIONAL SERVICES, EXHIBITGROUP/GILTSPUR,
GES and TRAVELERS EXPRESS service marks, have substantial
importance and value. Certain rights in software held by
Travelers Express and its subsidiaries also provide competitive
advantage.

GOVERNMENT REGULATION
Compliance with legal requirements and government regulations are
a day-to-day integral part of the Corporation's operations and
represent a normal cost of doing business. Food safety and
airport security regulations are of importance to Dobbs
International and the Aircraft Service companies; financial
transaction reporting and state banking department regulations
affect Travelers Express; and state gaming department regulations
affect Game Financial, a Travelers Express subsidiary.
Environmental, labor and employment and other regulations affect
virtually all operations. As is the case with many companies,
the Corporation faces exposure to actual or potential claims and
lawsuits involving environmental matters. Although the
Corporation is a party to certain environmental disputes, the
Corporation believes that any liabilities resulting therefrom,
after taking into consideration amounts already provided for,
exclusive of any potential insurance recoveries, will not have a
material effect on the Corporation's financial position or
results of operations.

EMPLOYEES

EMPLOYMENT AT DECEMBER 31, 1997

EMPLOYEES COVERED BY
APPROXIMATE NUMBER OF COLLECTIVE BARGAINING
SEGMENT EMPLOYEES AGREEMENTS
- ------- --------------------- ---------------------

Airline 14,900 9,600
Catering and
Services

Convention 4,600 2,100
Services

Travel and 4,700 1,500
Leisure and
Payment Services


Viad believes that relations with its employees are
satisfactory and that collective bargaining agreements expiring
in 1998 will be renegotiated in the ordinary course of business
without adverse effect on Viad's operations.

Viad had approximately 150 employees at its corporate center
at December 31, 1997, providing management, financial and
accounting, tax, administrative, legal and other services to its
operating units and handling residual matters pertaining to
businesses previously discontinued or sold by the Corporation.
Viad is managed by a Board of Directors comprised of seven
nonemployee directors and one employee director and has an
executive management team consisting of seven Viad officers
(including the one employee director) and four principal
executives of significant operating divisions or companies.

SEASONALITY
The first quarter is normally the slowest quarter of the
year for Viad. Due to increased leisure travel during the summer
and year-end holidays, Viad's airline catering and travel and
leisure operations generally experience peak activity at these
times. Convention service companies generally experience
increased activity during the first half of the year. As a
result of these factors, Viad's 1997 quarterly earnings per share
from continuing operations (on the diluted basis), as a
percentage of the full year's earnings, were approximately 11%
(first quarter), 27% (second quarter), 35% (third quarter), and
27% (fourth quarter). See Note S of Notes to Consolidated
Financial Statements.

DISCONTINUED OPERATIONS
Viad is successor to The Greyhound Corporation, a
corporation formed in 1926 which owned and operated Greyhound
Lines, the nation's largest intercity bus transportation company.
Since that time, the Corporation has diversified into a
multi-industry business which sold the bus transportation company
in 1987, and evolved into a consumer products and services
company, and now to a services company.
Viad's evolution as a company now primarily focused on
providing services to businesses was essentially completed in
August 1996 with the spin-off of its consumer products business,
now conducted under the name The Dial Corporation. In effecting
the spin-off, the holders of common stock of Viad received a
distribution of one share of common stock of The Dial Corporation
for each share of Viad common stock. The evolution was furthered
in 1997 with the sale of the Star/Ship Atlantic in March 1997,
followed by the sale of Premier Cruise Lines, Ltd. in April 1997,
as the Corporation exited the cruise line industry.

See Notes A, D and E of Notes to Consolidated Financial
Statements for further information concerning Discontinued
Operations.

OTHER MATTERS
In addition to exiting the cruise line industry in April
1997, the Corporation also continued to dispose of other noncore
assets and businesses throughout 1997. In May 1997, the
Corporation sold its corporate headquarters building, leasing
back the space it occupies, and in October 1997, two small
British travel companies were sold. (See Note Q of Notes to
Consolidated Financial Statements for further information.)

SHELF REGISTRATION
The Corporation has a shelf registration on file with the
Securities and Exchange Commission covering $500 million of debt
and equity securities. To date, no securities have been offered
under the registration.

BUSINESS SEGMENTS
Principal business segment information is set forth in
Exhibit 13 attached hereto and made a part hereof.

ITEM 2. PROPERTIES.
Viad and its subsidiaries operate service or production
facilities and maintain sales and service offices in the United
States, Canada and the United Kingdom. The Corporation also
conducts business in certain other foreign countries.
Viad's headquarters are located at Viad Tower in Phoenix,
Arizona. Viad leases 7 floors (consisting of approximately
159,000 square feet) and in addition utilizes approximately
30,000 square feet on a rent-free basis to provide building
amenities such as food service and fitness facilities.
AIRLINE CATERING AND SERVICES operates 9 administrative
offices (including Dobbs International's corporate headquarters
located in Memphis, Tennessee), 33 airline service locations and
64 catering kitchens. All of the properties are in the United
States, except for 2 office/airline service locations and 5
catering kitchens which are located in foreign countries. Twelve
of the catering kitchens are owned. All other properties are
leased, except for 2 catering kitchens and five airline service
locations which are provided by airlines to which services are
rendered.
The catering kitchens, aggregating approximately three
million square feet, are located at or near major airports.
Actual sizes of the kitchens vary, depending on the number of
meals to be produced at each location. In January 1997, Dobbs
International acquired a flight kitchen at the Miami
International Airport. In mid-1997, Dobbs International
completed the construction of a kitchen at Philadelphia
International Airport and most recently completed construction of
a 130,000 square foot kitchen in San Francisco.
CONVENTION SERVICES operates 28 offices and 86 multi-use
facilities (exhibit construction, office and/or warehouse). The
principal facilities, used in the design and production of
exhibits and in connection with providing trade show and
exposition services, range in size from approximately 100,000
square feet to 475,000 square feet. All of the properties are in
the United States, except for 4 offices and 9 smaller warehouse
facilities which are located in Canada. Two of the warehouses
are owned; all other properties are leased.
The corporate office for GES Exposition is in Las Vegas,
Nevada, while Exhibitgroup/Giltspur's corporate office is located
in Roselle, Illinois.
TRAVEL AND LEISURE AND PAYMENT SERVICES operates 16 offices,
6 retail gift shops, 147 duty-free shops (located in airports and
onboard cruise ships), 8 warehouses, 3 bus terminals, 4 garages
and 9 hotels/lodges (with approximately 900 rooms, and ancillary
foodservice and recreational facilities), an icefield tour
facility and 19 foodservice facilities. In addition, 155
foodservice facilities are made available by firms to which
services are provided. All of the properties are in the United
States, except for 1 foodservice facility, the bus terminals,
garages, icefield tour facility, and 3 hotels/lodges, which are
located in Canada. Approximately 126 duty-free shops are
operated onboard cruise ships in international waters. Travel
and Leisure and Payment Services owns 4 hotels/lodges and 5 more
are operated pursuant to a concessionaire agreement. Three
foodservice facilities, 1 bus terminal and 3 garages are owned;
all other properties are leased. The icefield tour facility is
jointly owned and operated with Parks Canada.
Travelers Express' corporate offices are located in
Minneapolis, Minnesota. Travelers Express operates three payment
services processing centers, two of which are located in
Minneapolis and one in Texas. All the facilities occupied by
Travelers Express and its subsidiaries are leased.
Management believes that Viad's facilities in the aggregate
are adequate and suitable for their purposes and that capacity is
sufficient for current needs.

ITEM 3. LEGAL PROCEEDINGS.
Several shareholder derivative complaints were filed in the
Delaware Court of Chancery in late December 1995 and early
January 1996 against members of the Corporation's Board of
Directors and against the Corporation as a nominal defendant.
The complaints variously allege fraud, negligence, mismanagement,
corporate waste, breaches of fiduciary duty, and seek equitable
relief and recovery from or on behalf of the Corporation for
compensatory and other damages incurred by the Corporation as a
result of alleged payment of excessive compensation, improper
investments, or other improper activities. Viad and its counsel
believe the claims are without merit.

In addition, the Corporation and certain subsidiaries are
plaintiffs or defendants to various other actions, proceedings
and pending claims, including pending or potential claims by or
on behalf of approximately 6,500 former railroad workers claiming
asbestos-related health conditions from exposure to railroad
equipment made by former subsidiaries. Certain of these pending
legal actions are or purport to be class actions. Some of the
foregoing involve, or may involve, compensatory, punitive or
other damages. Litigation is subject to many uncertainties and
it is possible that some of the legal actions, proceedings or
claims referred to above could be decided against the
Corporation. Although the amount of liability at December 31,
1997, with respect to these matters is not ascertainable, Viad
believes that any resulting liability will not have a material
effect on the Corporation's financial position or results of
operations.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITYHOLDERS.
No matters were submitted to a vote of securityholders
during the fourth quarter of 1997.

OPTIONAL ITEM. EXECUTIVE OFFICERS OF REGISTRANT.
The names, ages and positions of the executive officers of
the Corporation as of March 13, 1998, are listed below:

EXECUTIVE
POSITION
NAME AGE OFFICE HELD SINCE
- ---- --- ------ ----------

Robert H. 53 Chairman of the Board, 1997
Bohannon President and Chief
Executive Officer of the
Corporation

L. Gene Lemon 57 Vice President- 1979
Administration of the
Corporation

Ronald G. 56 Vice President-Finance and 1987
Nelson Treasurer of the Corporation

Peter J. 58 Vice President and General 1996
Novak Counsel of the Corporation

Scott E. 51 Secretary and Associate 1997
Sayre General Counsel of the
Corporation

Richard C. 58 Vice President-Controller of 1980
Stephan the Corporation

Wayne A. 55 Vice President-Corporate 1998
Wight Development of the
Corporation

Charles J. 51 President and Chief 1991
Corsentino Executive Officer of
Exhibitgroup/Giltspur, a
division of the Corporation

Frederick J. 63 President and Chief 1985
Martin Executive Officer of Dobbs
International Services,
Inc., a subsidiary of the
Corporation

Philip W. 39 President and Chief 1996
Milne Executive Officer of
Travelers Express Company,
Inc., a subsidiary of the
Corporation

Paul B. 43 President and Chief 1996
Mullen Executive Officer of GES
Exposition Services, Inc.,
a subsidiary of the
Corporation

Each of the foregoing officers, with the exceptions set forth
below, has served in the same, similar or other executive
positions with Viad or its subsidiaries for more than the past
five (5) years.

Prior to January 1997, Mr. Bohannon served as President and
Chief Operating Officer of the Corporation since August 15, 1996.
Prior thereto he was President and Chief Executive Officer of
Travelers Express Company, Inc. since 1993, and prior to that was
a senior officer at Marine Midland Bank of Buffalo, New York.

Prior to February 1996, Mr. Novak was Deputy General Counsel
of the Corporation, and prior to serving in that position was
Group General Counsel of Registrant.

Prior to August 1996, Mr. Milne was Vice President-General
Manager-Retail Payment Products of Travelers Express Company,
Inc., since May 15, 1993, and prior thereto served in similar
executive capacities at Travelers Express Company, Inc.

Prior to May 1996, Mr. Mullen was President and Chief
Executive Officer of Giltspur, Inc., since 1995. Prior thereto
he was executive vice president and chief operating officer of
Giltspur, Inc. since 1994, and prior to that, he was president of
the Pittsburgh Division of Giltspur, Inc. since 1992.

Prior to January 1997, Mr. Sayre served as Assistant
Secretary and Assistant General Counsel of the Corporation since
February 1996, and prior thereto was Assistant General Counsel.

Prior to February 1998, Mr. Wight served as Executive
Director-Corporate Development of the Corporation since 1992.

The term of office of the executive officers is until the
next annual organization meetings of the Boards of Directors of
Viad or appropriate subsidiaries, all of which are scheduled for
May or June of this year.

The Directors of Viad are divided into three classes, with
the terms of one class of Directors to expire at each Annual
Meeting of Stockholders. The current term of office of Robert H.
Bohannon is scheduled to expire at the 1999 Annual Meeting of
Stockholders.

PART II
ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED
STOCKHOLDER MATTERS.

The principal market on which the common stock of Viad is
traded is the New York Stock Exchange. The common stock is also
admitted for trading on the Midwest, Pacific, Philadelphia and
Cincinnati Exchanges. The following tables summarize the high
and low market prices as reported on the New York Stock Exchange
Composite Tape and the cash dividends declared for the two years
ended December 31, 1997:


SALES PRICE RANGE OF COMMON STOCK
---------------------------------

CALENDAR 1997 1996
QUARTERS HIGH LOW HIGH LOW
- -------- ---- --- ---- ---

First $18.00 $14.875 $33.25 $27.125

Second 19.50 14.625 30.75 $27.50

Third 20.375 17.00 30.25 13.375(1)

Fourth 20.3125 17.125 17.125 13.875


(1) On August 15, 1996, the spin-off of Viad's consumer
products business, now conducted under the name The
Dial Corporation, to the corporation's stockholders
became effective. The closing price of the
Corporation's shares immediately prior to the spin-off
on August 15, 1996 was $26.375. The high and low
prices for the period July 1, 1996 through August 15,
1996 were $30.25 and $25.25, respectively. The average
price of The Dial Corporation common stock was $13.0625
on the day immediately following the August 15
distribution, and the average price of Viad Corp common
stock was $14.3125 on the day immediately following the
distribution. Viad's high and low prices for the
period August 16, 1996, through September 30, 1996,
were $15.25 and $13.375, respectively.


DIVIDENDS DECLARED ON COMMON STOCK

1997 1996
---- ----

February $ .08 $ .16
May .08 .16
August .08 .08 (2)
November .08 .08
----- -----

Total $0.32 $0.48


(2) Viad's quarterly dividend decreased from $0.16 to
$0.08 per share following the spin-off of The Dial
Corporation. The Dial Corporation's initial
dividend rate after the spin-off maintained the
1995 annual dividend rate for stockholders who
retained shares of both companies following the
spin-off.

Regular quarterly dividends have been paid on the first
business day of January, April, July and October.
As of March 13, 1998, there were 42,526 holders of
record of Viad's common stock.

ITEM 6. SELECTED FINANCIAL DATA.
Applicable information is included in Exhibit 13.

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF
OPERATIONS AND FINANCIAL CONDITION.

Applicable information is included in Exhibit 13.


ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.
1. Financial Statements--See Item 14 hereof.

2. Supplementary Data--See Condensed Consolidated
Quarterly Results in Exhibit 13.

ITEM 9. DISAGREEMENTS ON ACCOUNTING AND FINANCIAL DISCLOSURE.
None.

PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.
The information regarding Directors of the Registrant is
included in Viad's Proxy Statement for Annual Meeting of
Stockholders to be held on May 12, 1998 ("Proxy Statement") and
is incorporated herein and made a part hereof. The information
regarding executive officers of the Registrant is found as an
Optional Item in Part I hereof.

ITEM 11. EXECUTIVE COMPENSATION.
The information is contained in the Proxy Statement and
is incorporated herein and made a part hereof.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
MANAGEMENT.

The information is contained in the Proxy Statement and
is incorporated herein and made a part hereof.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.
None.

PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON
FORM 8-K.

(a) The following documents are filed as a part of the
report:

FINANCIAL STATEMENTS.
The following are included in Exhibit 13:
Independent Auditors' Report and Consolidated Financial
Statements (Balance Sheet, Statements of Income, Cash
Flows, and Common Stock and Other Equity, and Notes to
Financial Statements).

EXHIBITS. #
3.A Copy of Restated Certificate of Incorporation of
Viad, as amended through August 15, 1996, filed as
Exhibit 3.A to Viad's 1996 Form 10-K, is hereby
incorporated by reference.

3.B Copy of Bylaws of Viad Corp, as amended through
February 20, 1997, filed as Exhibit 3.B to Viad's 1996
Form 10-K, is hereby incorporated by reference.

4.A Instruments with respect to issues of long-term debt
have not been filed as exhibits to this Annual Report
on Form 10-K if the authorized principal amount of any
one of such issues does not exceed 10% of total assets
of the Corporation and its subsidiaries on a
consolidated basis. The Corporation agrees to furnish
a copy of each such instrument to the Securities and
Exchange Commission upon request.

4.B Copy of Amended and Restated Credit Agreement dated as
of July 24, 1996, among Viad, the Banks parties
thereto, Citicorp USA, Inc., as Administrative Agent,
and Bank of America National Trust and Savings
Association as Documentation Agent, filed as Exhibit
4.B to Viad's 1996 Form 10-K, is hereby incorporated by
reference.

4.B1 First Amendment dated as of August 1, 1997, to Amended
and Restated Credit Agreement.*

4.B2 Second Amendment dated as of September 11, 1997, to
Amended and Restated Credit Agreement.*

10.A1 Copy of Viad Corp 1983 Stock Option and Incentive Plan,
filed as Exhibit (28) to Viad's Registration Statement
on Form S-8 (Registration No. 33-41870), is hereby
incorporated by reference.+

10.A2 Copy of amendment, effective August 1, 1994, to Viad
Corp 1983 Stock Option and Incentive Plan, filed as
Exhibit 10.H2 to Viad's 1994 Form 10-K, is hereby
incorporated by reference.+

10.B1 Copy of Viad Corp 1992 Stock Incentive Plan, filed as
Exhibit (10)(J) to Viad's 1991 Form 10-K, is hereby
incorporated by reference.+

10.B2 Copy of amendment, effective August 1, 1994, to Viad
Corp 1992 Stock Incentive Plan, filed as Exhibit 10.I2
to Viad's 1994 Form 10-K, is hereby incorporated by
reference.+

10.C Copy of 1997 Viad Corp Omnibus Incentive Plan, as
amended, filed as Exhibit 10.B to Viad's Third Quarter
1997 Form 10-Q, is hereby incorporated by reference.+

10.D Copy of Viad Corp Annual Management Incentive Plan
(pursuant to the Viad 1997 Omnibus Incentive Plan), as
amended February 19, 1998.*+

10.E Copy of Viad Corp Performance Unit Incentive Plan,
filed as Exhibit 10.L to Viad's First Quarter 1995 Form
10-Q, is hereby incorporated by reference.+

10.F Copy of Viad Corp Performance Unit Incentive Plan
(pursuant to the Viad 1997 Omnibus Incentive Plan),
filed as Exhibit 10.L1 to Viad's 1996 Form 10-K, is
hereby incorporated by reference.+

10.G Copy of Viad Corp Performance-Based Stock Plan, filed
as Exhibit 10.P to Viad's 1993 Form 10-K, is hereby
incorporated by reference.+

10.H Copy of form of Viad Corp 1983 Stock Option and
Incentive Plan Amended and Restated Restricted Stock
Agreements dated August 12, 1994, between Viad and
certain executive officers, filed as Exhibit 10.R to
Viad's 1994 Form 10-K, is hereby incorporated by
reference.+

10.I Copy of form of Viad Corp 1992 Stock Incentive Plan
Restricted Stock Agreements dated August 12, 1994,
between Viad and certain executive officers, filed as
Exhibit 10.S to Viad's 1994 Form 10-K, is hereby
incorporated by reference.+

10.J Sample forms of Contingent Agreements relating to
funding of Supplemental Executive Pensions, filed as
Exhibit (10)(T) to Viad's 1989 Form 10-K, is hereby
incorporated by reference.+

10.K Viad Corp Deferred Compensation Plan Amended and
Restated as of August 21, 1997, filed as Exhibit 10.A
to Viad's Third Quarter 1997 Form 10-Q, is hereby
incorporated by reference.+

10.L1 Copy of form of Executive Severance Agreement between
Viad and three executive officers, filed as Exhibit
(10)(G)(i) to Viad's 1991 Form 10-K, is hereby
incorporated by reference.+

10.L2 Copy of forms of Viad Corp Executive Severance Plans
covering certain executive officers, filed as Exhibit
(10)(G)(ii) to Viad's 1992 Form 10-K, is hereby
incorporated by reference.+

10.M Description of Spousal Income Continuation Plan, filed
as Exhibit 10(Q) to Viad's 1985 Form 10-K, is hereby
incorporated by reference.+

10.N Copy of Employment Agreement between Viad Corp and
Robert H. Bohannon dated January 1, 1997, filed as
Exhibit 10.U to Viad's 1996 Form 10-K, is hereby
incorporated by reference.+

10.O Copy of Employment Agreement between Viad Corp and Paul
Mullen dated April 25, 1996, filed as Exhibit 10.O to
Viad's 1996 Form 10-K, is hereby incorporated by
reference.+

10.P Copy of Viad Corp Supplemental TRIM Plan, filed as
Exhibit 10.M to Viad's 1994 Form 10-K, is hereby
incorporated by reference.+

10.Q Copy of Viad Corp Supplemental Pension Plan (Amended
and Restated as of September 30, 1997) (Previously
Amended and Restated as of January 1, 1987) dated
December 30, 1997.*+

10.R Copy of Travelers Express Company, Inc. Supplemental
Pension Plan dated December 30, 1997.*+

10.S Copy of GES Exposition Services, Inc. Supplemental
Executive Retirement Plan, as amended effective January
1, 1998.*+

10.T Copy of Greyhound Leisure Services, Inc. Key Management
Deferred Compensation Plan (amended effective January
1, 1998).*+

10.U Copy of Restaura, Inc. Key Management Deferred
Compensation Plan as amended effective January 1,
1998.*+

10.V Copy of Viad Corp Deferred Compensation Plan for
Directors, as Amended and Restated July 25, 1996, filed
as Exhibit 10.D to Viad's 1996 Form 10-K, is hereby
incorporated by reference.+

10.W Copy of Viad Corp Director's Charitable Award Program
as amended through March 15, 1996, filed as Exhibit
10.T to Viad's 1995 Form 10-K, is hereby incorporated
by reference.+

13 Financial Information set forth in Annual Report to
Securityholders.*

21 List of Subsidiaries of Viad.*

23 Consent of Independent Auditors to the incorporation by
reference into specified registration statements on
Form S-3 or on Form S-8 of their report contained in
this report.*

24 Power of Attorney signed by directors of Viad.*

27 Financial Data Schedule.*

- --------------

* Filed herewith.
+ Management contract or compensation plan or arrangement.
# Viad Corp was previously named The Dial Corp.

Note: The 1997 Annual Report to Securityholders will be
furnished to the Commission when, or before, it is sent
to securityholders.

(b) REPORTS ON FORM 8-K.
The Corporation filed no reports on Form 8-K during the
last quarterly period covered by this report.

SIGNATURES

Pursuant to the requirements of Section 13 of the Securities
Exchange Act of 1934, the registrant has duly caused this report
to be signed on its behalf by the undersigned, thereunto duly
authorized, in Phoenix, Arizona, on the 24th day of March, 1998.

VIAD CORP

By: /s/ Robert H. Bohannon
Chairman of the
Board, President and
Chief Executive
Officer

Pursuant to the requirements of the Securities Exchange
Act of 1934, this report has been signed below by the following
persons on behalf of the registrant and in the capacities and on
the dates indicated:

Principal Executive Officer

Date: March 24, 1998 By: /s/ Robert H. Bohannon
Director; Chairman

of the Board,
President and Chief
Executive Officer


Principal Financial Officer

Date: March 24, 1998 By: /s/ Ronald G. Nelson
Vice President-
Finance and
Treasurer


Principal Accounting Officer

Date: March 24, 1998 By: /s/ Richard C. Stephan
Vice President-
Controller


DIRECTORS


Jess Hay
Judith K. Hofer
Jack F. Reichert
Linda Johnson Rice
Douglas L. Rock
John C. Tolleson
Timothy R. Wallace



Date: March 24, 1998
By: /s/ Richard C. Stephan
Attorney-in-Fact